⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month vs Copper CRM 좌석당 월 9달러
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for marketing automation and email campaigns, Copper CRM for Google Workspace users who live in Gmail
- 주요 차이점: ActiveCampaign is a marketing automation platform with a built-in CRM. Copper is a sales CRM built around Google Workspace
- 저희가 선택한 제품: ActiveCampaign for most users — broader feature set with email, SMS, automation, and CRM in one platform
Choosing between ActiveCampaign vs Copper CRM comes down to one question.
Do you need marketing automation or a Gmail-native sales CRM?
Both tools manage contacts and help you grow your 사업.
하지만 이들은 매우 다른 사용자들을 위해 매우 다른 문제를 해결합니다.
This guide shows you exactly which tool fits your needs.
개요
이 비교에서는 가격, 기능 및 사용 편의성을 다룹니다.
또한 각 도구가 누구에게 가장 적합한지 분석해 보았습니다.
저희 자료 출처에는 공개된 사양서, 문서 및 G2 리뷰가 포함됩니다.
저희 필진들은 각 플랫폼을 직접 사용해 보는 시간도 가졌습니다.
By the end, you’ll know which tool fits your business.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a marketing automation and CRM platform.
It helps small to mid-sized businesses scale email marketing services and sales engagement.
The platform includes email marketing, advanced automation, and a built-in CRM.
It connects email campaigns, SMS, 소셜 미디어, and ads from one dashboard.
Most users choose ActiveCampaign for its intelligent marketing automation and high deliverability.
액티브캠페인
A must have platform for marketing and sales automation. ActiveCampaign offers 900+ automation templates and 950+ integrations. It’s GDPR compliant with high deliverability rates.
ActiveCampaign 가격
ActiveCampaign의 2026년 비용은 다음과 같습니다. 자세히 살펴보겠습니다.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Solopreneurs and small teams sending email campaigns |
| 을 더한 | 월 49달러 | 소규모 사업체 needing landing pages and SMS |
| 찬성 | 월 79달러 | Growing teams using more advanced features |
| 기업 | 월 145달러 | Big businesses needing single sign on and dedicated account team |
Pricing verified May 2026.
무료 체험: 14-day free trial with no credit card required. You get access to most Professional-tier features.
환불 보장: ActiveCampaign offers a 20% discount on yearly plans. There is no traditional money-back guarantee, but the free trial lets you test before paying.
📌 메모: ActiveCampaign offers free migrations from other email marketing services. Every plan includes the built in CRM. Pricing scales based on the number of contacts you have.
⚠️ 경고: The Starter plan limits each automation to 5 actions. If you need more advanced automation paths, you will need the Plus plan or higher. Add ons like SMS and HIPAA support cost extra.
ActiveCampaign의 주요 이점
Here’s what makes ActiveCampaign worth considering:
- 900개 이상의 자동화 템플릿: ActiveCampaign offers pre built templates for welcome series, follow up email flows, and cart abandonment. Users save an average of 20 hours per month with these workflows.
- 다채널 참여: Reach contacts via email, SMS, ads, ActiveCampaign and WhatsApp from one place. You can send sms, run ads ActiveCampaign manages, and trigger 텍스트 messages from automations.
- Built-in CRM Platform: Every plan includes the activecampaign crm with sales pipeline tracking and lead scoring. You can add notes, manage contact management, and run sales automation from the same tool.
- 고급 세분화: Group contacts by website tracking activity, location, or purchase history. Advanced segmentation makes email marketing automation feel personal at scale.
- Conditional Content & Dynamic Content: Show or hide content based on subscriber data. Dynamic content lets you send one email that adapts to each reader’s profile.
- Loading... Connect Shopify, 세일즈포스, WordPress, and Microsoft Dynamics. Premium integrations expand digital marketing options across your tech stack.
- 높은 전달률: ActiveCampaign’s deliverability scores are consistently among the best. Your email campaigns reach the 받은 편지함스팸 폴더가 아닙니다.
우리 팀이 발견한 점
우리의 작가 signed up for ActiveCampaign and spent several days exploring the platform. Here’s what stood out:
ActiveCampaign의 장점과 단점
✅ 장점
- 900+ pre built templates and automation workflows save hours of setup time
- Built in CRM included on every plan, no extra cost
- High email deliverability rates keep your messages out of spam
- Drag and drop email 건축업자 with AI content suggestions and conditional content
- Free migrations from other email marketing platforms make switching painless
❌ 단점
- Add ons for SMS and HIPAA support raise the total cost
- Starter plan limits automations to 5 actions, which feels tight
- Phone support is reserved for the Enterprise plan only
- Learning curve gets steep once you build complex automations
Copper CRM이란 무엇인가요?
Copper CRM is a sales crm built specifically for Google Workspace.
It is the only crm software made for Gmail and Google Calendar.
The platform syncs gmail and google calendar data automatically into your customer relationship management system.
It eliminates manual data entry by pulling contacts from your gmail inbox.
Copper launched in 2012 as a Gmail extension before becoming a full CRM platform.
구리 CRM
A simple sales CRM built around Google Workspace (formerly G Suite). Copper claims over 30,000 customers worldwide. It is best for 소규모 사업 teams that live inside Gmail.
Copper CRM 가격 책정
Copper CRM pricing is per seat. Here’s what each plan costs in 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 좌석당 월 9달러 | Solo users organizing contacts in Gmail |
| 기초적인 | 좌석당 월 23달러 | 최대 2,500명의 연락처를 관리하는 소규모 팀 |
| 전문적인 | 좌석당 월 59달러 | Growing teams using workflow automation and 보고 |
| 사업 | 좌석당 월 99달러 | Sales reps needing email sequence and unlimited contacts |
Pricing verified May 2026.
무료 체험: 14-day free trial available. New users can test the full platform before committing to a paid plan.
환불 보장: Copper does not advertise a money-back guarantee. The free trial is the main risk-free way to test the platform.
📌 메모: The Starter plan does not include pipeline functionality. The Professional plan adds workflow automation, custom reports, and lead scoring. Email sequence is restricted to the Business tier.
⚠️ 경고: Copper CRM pricing climbs steeply between tiers. Many small teams find the Professional plan necessary just to access basic crm add ons. The platform is also limited if you do not use Google Workspace.
Copper CRM의 주요 이점
Copper CRM을 고려해 볼 만한 이유는 다음과 같습니다.
- Google Workspace 연동: Copper’s integration with gmail and google calendar is unmatched. It works inside Google Docs, Google Drive, Google Sheets, and other google products you already use.
- Chrome Extension for Gmail: The gmail extension lets you add notes, easily track new contacts, and create pipelines without leaving your inbox. New leads sync to your sales process automatically.
- No Manual Data Entry: Copper auto-populates records from your gmail and google calendar. New contacts, follow ups, and emails sync without typing.
- 시각적 영업 파이프라인: Create pipelines and multiple pipelines for different sales process stages. Sales reps can drag deals forward and easily track every stage.
- 워크플로 자동화: Automate tasks, send automated emails, and trigger follow up email reminders. The Professional plan adds advanced capabilities for repetitive work.
- Email Templates and Tracking: Save email templates for common replies. Copper tracks opens and clicks, giving sales team insights into engagement.
- 사용자 친화적인 디자인: The interface mirrors Google products, so the learning curve is small. Users familiar with Gmail adopt Copper quickly.
우리 팀이 발견한 점
Our writer used Copper CRM with a Google Workspace account for several days. Here’s what stood out from that hands-on time:
Copper CRM의 장점과 단점
✅ 장점
- Best Google Workspace integration on the market — works inside Gmail directly
- Auto-syncs emails, contacts, and meetings from your gmail inbox
- User friendly interface with a small learning curve for Google users
- Powerful API for building custom integrations with other tools
- Visual sales pipelines and project management tools work well together
❌ 단점
- Pricing is high compared to other crms with similar functionality
- Not useful if your team uses Microsoft 365 instead of Google Workspace
- Marketing functionality is powered by Outfunnel, which feels clunky
- Some users report contact management glitches with disappearing data
기능 비교
Ready to dive into a detailed comparison of ActiveCampaign vs Copper CRM? We will explore 9 key features to help you determine which platform best suits your needs.
| 특징 | 액티브캠페인 | 구리 CRM |
|---|---|---|
| 시작 가격 | 월 15달러 | 좌석당 월 9달러 |
| 무료 플랜 | ❌ (14일 무료 체험) | ❌ (14일 무료 체험) |
| 마케팅 자동화 | ✅ 900개 이상의 템플릿 | ❌ Limited (via Outfunnel) |
| 내장형 CRM | ✅ 모든 플랜 | ✅ 네이티브 CRM |
| 이메일 마케팅 | ✅ 고급 | ⚠️ Transactional emails only |
| Google Workspace | ⚠️ Standard integration | ✅ Deep, native |
| SMS 및 WhatsApp | ✅ With add ons | ❌ |
| 리드 스코어링 | ✅ | ✅ (프로 플랜+) |
| 통합 | 950+ | Standard set |
| 가장 적합한 대상 | Marketing teams and small businesses | Sales teams using Gmail |
1. 마케팅 자동화
액티브캠페인: ActiveCampaign marketing automation is the platform’s strongest feature. It offers 900+ pre built templates for welcome series, follow up email flows, and cart abandonment. The drag and drop automation builder lets you build automations with conditional logic and end automation rules. You can A/B test entire automation paths.
구리 CRM: Copper has basic workflow automation in the Professional plan. It can automate tasks, send automated emails from your Gmail account, and trigger follow up email reminders. But it cannot handle multi-step marketing campaigns. For marketing tools, Copper relies on Outfunnel as an external add on.
⚠️ 경고: If you need real marketing automation, Copper is not built for that job. ActiveCampaign wins this category by a wide margin.
2. Email Marketing & Email Builder
액티브캠페인: The email builder offers a drag and drop interface with AI content generation. You can use email templates, build a newsletter tool flow, and trigger rss triggered campaigns. ActiveCampaign also supports transactional email and bulk emails. Conditional content lets one email adapt for different segments.
구리 CRM: Copper sends emails directly from your Gmail account. These are transactional emails without an unsubscribe link, so they are not for marketing campaigns. You can save email templates and send personalized email sequence flows on the Business plan. The system is fine for one-on-one sales 쭉 내밀다 but limited for broader email marketing.
3. Contact Management & CRM
액티브캠페인: The activecampaign crm is included on every plan. It tracks the sales pipeline, scores leads, and manages contact management. You can use custom fields, custom objects, and custom reports. The Pro plan adds advanced features like predictive sending and AI-driven recommendations.
구리 CRM: Copper is a sales CRM at heart. It pulls contacts straight from your gmail inbox and auto-populates records. Sales teams can manage clients, track leads, and add notes inside Gmail. Contact management is reportedly unreliable for some users, with occasional disappearing data complaints in G2 reviews.
4. Google Workspace 통합
액티브캠페인: ActiveCampaign integrates with Google Workspace through 자피어 and native connectors. It works with Google Sheets, Google Drive, and Gmail through standard integrations. ActiveCampaign integrations cover 950+ tools including Microsoft Dynamics, Shopify, and Salesforce.
구리 CRM: Copper’s integration with Google Workspace is in its DNA. The Chrome extension installs inside Gmail. You can manage clients, create tasks directly, sync gmail and google calendar, and access Google Docs without leaving the inbox. This is Copper’s main competitive advantage.
5. Multichannel Engagement (SMS & Beyond)
액티브캠페인: ActiveCampaign supports email, SMS, WhatsApp, social media, and ads from one dashboard. You can send sms with sms add ons and run ads ActiveCampaign campaigns track. Text messages can fire from any automation path. This omnichannel approach reaches customers wherever they are.
구리 CRM: Copper does not offer SMS, WhatsApp, or ad management. The mobile app lets you log calls and texts automatically, but it does not send marketing text messages. For multichannel campaigns, you would need a separate marketing platform.
6. Lead Scoring & Segmentation
액티브캠페인: Lead scoring is built in across plans. Advanced segmentation groups contacts by website tracking, location, or purchase history. ActiveCampaign features include AI-driven scoring that updates automatically. Custom fields and dynamic content tailor every email to each lead.
구리 CRM: Lead scoring is available on the Professional plan and above. It uses simple rules to rank a new lead based on activity. Copper’s segmentation is basic compared to ActiveCampaign. You can sort by tags, custom fields, and pipeline stage.
7. Sales Pipeline & Workflow
액티브캠페인: ActiveCampaign’s sales pipeline is built for marketing-led sales. It connects email campaigns to deal tracking. Sales automation can move deals forward based on email engagement. The CRM ties marketing activity to revenue.
구리 CRM: Copper offers visual sales pipelines and multiple pipelines for different deal types. Sales reps can create pipelines for new business, renewals, or projects. Workflow automation handles repetitive tasks like follow up email reminders.
8. 보고 및 분석
액티브캠페인: Custom reports cover email campaigns, automation performance, and sales pipeline metrics. You can track every step in a customer journey. The Enterprise plan adds dedicated account team support for advanced reporting needs.
구리 CRM: Copper offers custom reports on the Professional plan. You can build sales reports using Copper data, track activity, and easily track deal progress. The reporting is fine for sales teams but lacks marketing analytics.
9. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 액티브캠페인 | 구리 CRM |
|---|---|---|
| 초보자/기초 | 월 15달러 | 좌석당 월 9달러 |
| 중급 | 월 49달러(플러스) | $23/seat/month (Basic) |
| 프로/전문가 | 월 79달러 | 좌석당 월 59달러 |
| 기업/사업 | 월 145달러 | 좌석당 월 99달러 |
액티브캠페인: Pricing is per account, not per seat, which makes it cheaper for small teams sending email campaigns. Each ActiveCampaign offers tier scales based on contact count. Add ons like SMS and HIPAA support raise costs but stay paid monthly.
구리 CRM: Copper CRM pricing is per seat. A team of 5 on the Professional plan pays $295/month. Copper CRM pricing climbs fast for larger sales teams, even though the entry-level Starter plan looks cheap at $9/seat/month.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 마케팅 자동화 | 액티브캠페인 | 900+ pre built templates and conditional content |
| Gmail-native CRM | 구리 CRM | Built for Google Workspace users |
| Email + SMS campaigns | 액티브캠페인 | Send sms and email from one tool |
| 시각적 판매 파이프라인 | 구리 CRM | Multiple pipelines and easy drag-and-drop |
| Tight budget for solo use | 구리 CRM | $9/seat/month entry-level |
| Larger marketing team | 액티브캠페인 | Per-account pricing scales better |
| GDPR compliant data privacy | 액티브캠페인 | GDPR compliant data privacy framework |
💰 예산
ActiveCampaign offers per-account pricing, so a 5-person marketing team pays the same as one user. Copper charges per seat, which makes it cheaper for solo users but expensive for sales teams of 5+.
🔌 사용 중인 기술 스택
If your team lives in Gmail, Google Sheets, and Google Drive, Copper feels native. ActiveCampaign integrations cover 950+ tools, including Microsoft Dynamics for non-Google teams.
📝 나만의 워크플로우 스타일
Copper is a sales-first tool with light marketing functionality. ActiveCampaign is marketing-first with a built in CRM. Pick based on which side of the funnel you live in.
🎓 귀하의 경험 수준
Copper has a small learning curve for Google users since it mirrors familiar interfaces. ActiveCampaign has more advanced features, so the more advanced user gets better results over time.
🆓 무료 체험 및 데모
Both ActiveCampaign and Copper offer 14-day free trials. ActiveCampaign does not require a credit card, while Copper’s trial setup is similar. Test both on a real workflow before deciding.
🛟 지원 옵션
ActiveCampaign reserves phone support for the Enterprise plan but has a deep knowledge base and live chat. Copper offers email support and a knowledge base, with phone help on higher tiers.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 예상되는 사항은 다음과 같습니다.
🔄 Switching from ActiveCampaign to Copper CRM?
✅ 얻게 될 이점:
- Native Google Workspace integration with auto-syncing gmail and google calendar data
- Chrome extension that lets you manage tasks directly inside Gmail
- Visual sales pipelines built for sales reps, not marketers
❌ 잃게 될 것:
- 900+ automation templates and advanced email marketing automation
- SMS, WhatsApp, and ad management from one dashboard
- Conditional content and dynamic content for personalized email campaigns
📋 전환 방법:
- Export contacts and custom fields from ActiveCampaign as a CSV
- Sign up for Copper CRM and connect your Google Workspace account
- Import the CSV into Copper, then map fields to pipelines
🔄 Switching from Copper CRM to ActiveCampaign?
✅ 얻게 될 이점:
- Real intelligent marketing automation with multi-step workflows
- Email marketing with high deliverability and bulk emails support
- Multichannel reach across email, SMS, and ads
❌ 잃게 될 것:
- Deep, native Gmail and Google Workspace experience
- One-click data sync from your gmail inbox into the CRM
- The familiar Google-style interface that Copper users love
📋 전환 방법:
- Export contacts, deals, and notes from Copper as a CSV file
- Use ActiveCampaign’s free migration service to import your data
- Set up your first automation using one of the 900+ pre built templates
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and small teams choosing between marketing automation and a sales CRM. We did not test enterprise SSO setups in deep detail, nor evaluate how either tool scales for very large companies with 100+ users. Our observations are based on May 2026 versions, so new features may have launched after this review. If you run a large enterprise plan or rely on niche industry workflows, your priorities may differ from what we covered.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 Pricing (per team) | 액티브캠페인 |
| 🚀 마케팅 자동화 | 액티브캠페인 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| 🎯 Google Workspace Integration | 구리 CRM |
| 👶 Ease of Use (for Google users) | 구리 CRM |
| 🔌 통합 | 액티브캠페인 |
| 📊 Multichannel Engagement | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
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다음과 같은 경우에 가장 적합합니다: Marketing automation, email campaigns, multichannel engagement, and small businesses needing both a CRM platform and marketing tools in one place.
ActiveCampaign and Copper CRM are two very different products. ActiveCampaign is a marketing automation platform with a built in CRM. Copper is a sales CRM built around Google Workspace.
Copper is excellent for sales teams that live in Gmail and want zero manual data entry. If your business runs on Google Workspace and your sales process is straightforward, Copper feels effortless.
However, if you need email marketing services, advanced automation, and contact management in one place, ActiveCampaign is the better choice. We recommend ActiveCampaign for most users who want a must have platform that handles marketing and sales automation together.
ActiveCampaign 비교
ActiveCampaign이 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper entry pricing, deeper email marketing automation, more flexible custom reports
HubSpot이 다음 분야에서 우위를 차지했습니다: Free plan availability, larger marketplace of crm add ons, stronger inbound marketing tools
Loading... 킵
ActiveCampaign이 다음 분야에서 승리했습니다: Lower starting price, more advanced segmentation, higher email deliverability
Keap은 계속해서 승리합니다: Bundled invoicing and payments, simpler setup for solopreneurs, included phone support
Loading... 고하이레벨
ActiveCampaign이 다음 분야에서 승리했습니다: Cleaner email builder, better deliverability scores, more polished UI
GoHighLevel이 다음에서 승리했습니다: All-in-one agency features, white-label options, included landing pages and funnels
ActiveCampaign이 다음 분야에서 승리했습니다: Faster setup, lower cost per user, native email marketing automation
Salesforce가 다음 분야에서 우위를 점했습니다: Enterprise plan capabilities, deeper customization, larger app marketplace
Copper CRM 비교
Copper CRM이 다른 경쟁업체와 비교했을 때 어떤 위치에 있는지 살펴보겠습니다.
구리가 승리하는 이유는 다음과 같습니다. Deeper Gmail integration, simpler interface for Google users, lower setup time
HubSpot이 다음 분야에서 우위를 차지했습니다: Free plan, broader marketing tools, more powerful reporting
구리 CRM 대 파이프드라이브
구리가 승리하는 이유는 다음과 같습니다. Native Google Workspace integration, auto-sync from gmail inbox, easier for Google teams
Pipedrive는 다음 항목에서 승리했습니다: Lower pricing per seat, stronger sales pipeline visualizations, broader email integrations
구리가 승리하는 이유는 다음과 같습니다. Tighter Gmail integration, simpler setup for sales teams, less configuration needed
Monday wins on: Stronger project management, more customizable workflows, lower per-seat cost
구리가 승리하는 이유는 다음과 같습니다. Best Google Workspace experience, cleaner interface, faster onboarding
Insightly는 다음 항목에서 우위를 점합니다: Lower entry price, broader project management features, stronger marketing functionality
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
ActiveCampaign is used for marketing and sales automation. It sends automated emails, runs sms campaigns, and manages a built in CRM. Many businesses use it to nurture leads with email marketing automation and track the sales pipeline.
ActiveCampaign은 CRM인가요?
Yes, ActiveCampaign includes a CRM in every plan. It tracks contacts, deals, and the sales process alongside marketing campaigns. The activecampaign crm fits small businesses that want one platform for both marketing and sales.
Copper CRM은 무엇에 사용되나요?
Copper CRM is used for managing customer relationship management inside Google Workspace. It pulls contacts and meetings from Gmail and Google Calendar automatically. Sales reps use it to track new leads, customers, and projects without leaving Gmail.
Is ActiveCampaign legit and safe?
Yes, ActiveCampaign legit. The platform is GDPR compliant and stores data on US servers. Many recommend ActiveCampaign for non profits, agencies, and big businesses, since the platform regularly adds new features. Single sign on is available on the Enterprise plan.
How does ActiveCampaign and Copper CRM compare for small businesses?
For small businesses focused on email marketing and automation, ActiveCampaign is the stronger choice. For sales-focused small business teams who use Gmail, Copper CRM is easier to adopt. Both work for small teams but solve different problems.
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