选择正确的 客户关系管理 很艰难，对吗？
You’re looking at ActiveCampaign vs Copper 客户关系管理, and both seem good.
但哪一个 实际上 better for your business in 2025?
您不想在错误的选择上浪费时间或金钱。
This comparison between ActiveCampaign vs Copper 客户关系管理 will break down the key differences.
We’ll look at features, pricing, and who each 客户关系管理 is best for.
By the end, you’ll know exactly which one to choose.
概述
We’ve put both ActiveCampaign and Copper 客户关系管理 through rigorous testing, exploring their features, usability, and performance.
Our hands-on experience, coupled with user feedback and industry benchmarks, forms the foundation of this detailed comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
定价： It has a 7-day free Trial. Paid plan starts at $15/month
主要特点：
- 电子邮件营销
- 营销自动化
- 客户关系管理
想要一款能与你的 Google 应用无缝集成的 CRM 系统吗？体验更顺畅的工作流程！
定价： It has a free trial. The premium plan starts at $9/month.
主要特点：
- Google Workspace 集成
- 联系人管理
- 管道管理
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing 自动化, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
此外，探索我们最喜欢的 ActiveCampaign 替代品…
我们的观点
对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。
主要优点
- 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
- 电子邮件营销强国： 发送精美且有效的电子邮件活动。
- 内置 客户关系管理: 管理联系人并跟踪互动。
- 细分和个性化： 通过个性化消息针对特定的联系人群体。
定价
- ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
- 加：每月49美元。
- : Für immer kostenlos：每月 79 美元。
- 企业：每月145美元。
Você pode ter mais de um espaço de trabalho.
缺点
什么是 Copper CRM？
Okay, let’s discuss Copper CRM.
It’s easy to integrate and designed for Google Workspace users.
Copper CRM aims to streamline your sales process and has a simple interface. It’s focused on relationship management.
此外，探索我们最喜欢的 铜 CRM 替代品…
我们的观点
别再每周浪费 10 个小时手动输入数据了！Copper CRM 软件可自动化您的销售流程，并与 Google Workspace 无缝集成。
主要优点
Copper CRM 的简洁性和集成性非常出色。它的优势如下：
- 轻松集成 Google Workspace： 无需离开 Gmail 收件箱即可管理您的联系人、交易和项目。
- 直观的界面： 即使对于 CRM 初学者来说，Copper 也很容易导航。
- 可视化管道管理： 清晰了解您的销售流程并轻松跟踪交易。
- 自动数据输入： Copper 自动从电子邮件和其他交互中捕获联系信息，节省时间和精力。
定价
所有价格将按年计费。
- ,” “plano de projeto” ou “calendário de conteúdo”).：9 美元/座位/月。
- 基本的：23 美元/座位/月。
- 专业的：59 美元/席/月。
- É onde todos os seus projetos e tarefas são organizados.：99 美元/席/月。
Você pode ter mais de um espaço de trabalho.
缺点
功能比较
Time to put these two platforms side-by-side.
We are comparing ActiveCampaign features against Copper CRM’s strengths to help you decide which CRM platform fits your work style.
1. Automation Capabilities
- 主动营销活动: Focuses on intelligent marketing automation. It has a visual 建造者 to build automations for email, SMS, and website actions. This is key for the advanced user needing complex, multi-step marketing and sales automation.
- 铜标准物质: Offers basic workflow automation for tasks and follow-up email reminders. Its core automation strength is streamlining manual Das bedeutet, dass Ihr entry within the Google Workspace.
2. CRM Focus and Integration
- 主动营销活动: Offers a built-in crm that is part of its automation suite. It connects well with other crm tools like Microsoft Dynamics and Salesforce.
- 铜标准物质: Is a dedicated sales crm built on deep integration with Gmail and Google Calendar, and Google Drive. It works natively inside your Gmail 收件箱 via a Chrome extension.
3. Email Marketing & Newsletter
- 主动营销活动: Known for powerful email marketing services. It offers detailed advanced segmentation, dynamic content, and extensive pre built templates for your newsletter tool. 主动营销活动‘s deliverability is highly rated.
- 铜标准物质: Provides basic email and bulk emails capabilities, but its core focus is not mass marketing. It has simple templates and is less of a digital marketing powerhouse than 主动营销活动.
4. Sales Pipeline Management
- 主动营销活动: Provides a good sales pipeline view integrated with its 主动营销活动 crm. This allows you to track deals and triggers actions for sales engagement.
- 铜标准物质: Excels here with highly visual and customizable multiple pipelines. It integrates deals directly with Google Sheets for 报告, which is great for sales reps.
5. Google Workspace Integration
- 主动营销活动: Integrates with Google products but not as natively. This requires add-ons or connectors for full syncing.
- 铜标准物质: This is its USP. It is designed to live inside Gmail and Google Calendar. It helps you manage new contacts and projects directly without leaving your Google site.
6. Pricing Structure & Affordability
- 主动营销活动: Offers a free trial but no free plan. Pricing starts at $15/mo for the Starter plan but scales quickly with contacts and features for the enterprise plan.
- 铜标准物质: Offers a free plan (with limits) and a free trial. Pricing is paid monthly per user, starting at around $23 per month for the Basic tier. This can be more affordable for small teams.
7. Multi-Channel Communication
- 主动营销活动: Offers sms add-ons to send sms and Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache messages as part of its marketing and sales automation. It supports WhatsApp and other channels for comprehensive outreach.
- 铜标准物质: Primary communication is focused on email through Gmail and calling/tasks/notes. Multi-channel messaging features are not as central or advanced.
8. Reporting and Analytics
- 主动营销活动: Delivers detailed reports on everything from conversion to purchase history. It provides the advanced user with data for high-level decision-making and ROI tracking.
- 铜标准物质: Provides custom reports on the Business Tier and focuses mostly on sales pipeline and activity metrics, linking to Google Sheets for deeper analysis.
9. Customization and Extensibility
- 主动营销活动: Features like custom objects (on high tiers) allow you to store and segmentation unique contacts, leads, and companies’ data. This is a must-have platform for big businesses.
- 铜标准物质: Customization focuses more on customizable sales pipeline stages and fields. It is straightforward but less flexible than 主动营销活动 for complex data needs.
选择 CRM 软件时要注意什么？
- Focus on what truly matters to your business, not just the number of new features. A CRM should improve the customer experience and help your sales team close deals.
- Evaluate the core functionality first, such as contact management and the ability to easily track a new lead through your sales process. You need to be able to add notes and tasks directly to these clients.
- Check the integration level. Does the CRM offer seamless integration with other tools you use daily, like Google Docs or marketing tools? Copper’s integration with formerly G Suite is a key feature here.
- If ActiveCampaign marketing automation is a priority, assess the advanced capabilities like lead scoring, conditional content, and the ability to create pipelines and automate tasks. This is what separates an advanced user from a beginner.
- Look beyond the initial copper crm pricing and check what you get on the professional plan or if you need an add on for features like transactional email, ads activecampaign, or phone support.
- Ensure the email templates and email builder support your branding and that the platform is not always busy redesigning key components, which is a common complaint found in an ActiveCampaign review or ActiveCampaign alternatives discussions.
- For 小型企业 use, look for accessibility features like a good Gmail extension and a robust knowledge base. Also, check the data privacy framework; is it activecampaign gdpr compliant or offering hipaa support?
- Consider what you need for a complete marketing loop: Do you need website tracking? Will you use landing pages? Does it support email marketing automation like an email sequence or RSS-triggered emails to end automation when goals are met?
- Finally, check if the provider offers a dedicated account team at higher tiers or a single sign feature, which is a sign of a more professional and activecampaign legit platform, especially important for non-profits or those dealing with sensitive data. The ability to easily track everything is essential.
最终裁决
After thorough testing, we lean towards ActiveCampaign for most businesses.
Its robust automation, extensive integrations, and detailed analytics provide a comprehensive customer relationship management solution.
Copper CRM is a strong choice if your team lives inside Google Workspace.
However, ActiveCampaign’s versatility and scalability 制作 it our top pick.
We’ve spent countless hours diving into these platforms, so you can trust our insights to guide your decision.
Choose wisely, and watch your business grow!
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric 客户关系管理 that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign 与 GoHighLevel 对比: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign 与 Keap 对比: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign 与 HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign 与 ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative 客户关系管理 for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign 与 Monday CRM 对比: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign 与 Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign 与 Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
更多 Copper CRM
以下是 Copper CRM 与这些软件解决方案的简要比较：
- Copper CRM 与 Pipedrive 对比: Copper CRM 在 Google Workspace 集成和联系人管理方面表现出色，而 Pipedrive 则专注于为销售驱动型组织提供可视化销售渠道管理。
- Copper 与 GoHighLevel 对比Copper 最适合使用 Google 的团队。它使用简单，并且内置于 Gmail 中。GoHighLevel 是一款更强大的工具，可以满足营销代理的需求。它拥有更强大的自动化功能，可以管理多个客户。
- Copper CRM 与 Keap: Copper CRM 提供无缝的 Google 集成以简化 CRM，而 Keap 提供具有广泛功能的强大销售和营销自动化。
- Copper CRM 与 ActiveCampaign 对比: Copper CRM 提供直观的 Google Workspace 集成来管理客户互动，而 ActiveCampaign 则专注于高级营销自动化和详细的客户细分。
- Copper CRM 与 Hubspot: Copper CRM 优先考虑深度 Google Workspace 集成和易用性，而 HubSpot 则提供全面的营销、销售和服务工具套件。
- Copper CRM 与 Clickfunnels 对比: Copper CRM 是一个客户关系管理系统，而 ClickFunnels 是一个专门的销售漏斗构建器，旨在产生潜在客户并实现销售自动化。
- Copper CRM 与 Folk 对比: Copper CRM 与 Google Workspace 紧密集成，用于销售和联系人管理，而 Folk 则强调简单、协作的联系人组织和定制。
- Copper CRM 与 Instantly: Copper CRM 通过与 Google Workspace 集成提供完整的 CRM 体验，而 Instantly 主要是用于冷电子邮件活动的电子邮件推广工具。
- Copper CRM 与 ClickUp 对比: Copper CRM 是一款与 Google Workspace 紧密集成的专业 CRM，而 ClickUp 是一款多功能工作管理平台，包含 CRM 功能等。
- Copper CRM 与 Monday CRM 对比: Copper CRM 提供简单的、以 Google 为中心的 CRM 体验，而 Monday CRM 提供高度可定制的可视化工作流程和强大的项目管理功能。
- 铜 CRM 与胶囊 CRM: Copper CRM 提供深度 Google Workspace 集成和强大的销售渠道功能，而 Capsule CRM 是一款更简单的联系人管理器，专注于基本的销售跟踪。
- Copper CRM 与 Insightly: Copper CRM 专注于 Google Workspace 集成和直观的销售渠道，而 Insightly 提供具有项目管理和高级工作流自动化功能的更广泛的 CRM。
- Copper CRM 与 Freshsales CRM 对比: Copper CRM 提供具有可视化管道和 Google 集成的上下文 CRM，而 Freshsales CRM 提供 AI 驱动的潜在客户评分、高级分析和集成通信。
- Copper CRM 与 Salesforce: Copper CRM 提供与 Google Workspace 紧密集成的用户友好型解决方案。同时，Salesforce 是一款高度可定制、功能丰富的企业级 CRM。
常见问题
Is ActiveCampaign better than Copper CRM for small businesses?
ActiveCampaign offers a wider range of features, which can be beneficial for growing small businesses. However, Copper CRM’s seamless integration might be a better fit if your 小型企业 primarily uses Google Workspace. Consider your team’s workflow and needs.
Which CRM is easier to integrate with other platforms?
ActiveCampaign is generally easier to integrate with a broader range of platforms, including Salesforce and HubSpot. Copper CRM heavily focuses on Google Workspace integration, limiting its direct integrations with other systems.
Does ActiveCampaign or Copper CRM offer better automation?
ActiveCampaign offers more advanced automation features, including complex workflows and automated email campaigns. Copper CRM provides basic automation within Google Workspace, primarily focusing on task management and reminders.
Which CRM has better analytics and reporting?
ActiveCampaign offers more detailed analytics and reporting on marketing campaigns, sales performance, and customer behavior. Copper CRM provides basic reporting within Google Workspace, focusing on sales activity and pipeline performance.
Which CRM is more user-friendly for sales teams?
Copper CRM’s interface is designed to integrate seamlessly with Google Workspace, making it very user-friendly for sales teams already familiar with Google tools. ActiveCampaign has a steeper learning curve but offers more advanced features.
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