⚡ 快速结论：
- 定价： Keap costs $299/month (annually billed). Capsule 客户关系管理 starts free, then $18/user/month.
- 最适合： Keap for sales and marketing 自动化 with invoicing and payment processing. Capsule for simple contact management.
- 主要区别： Keap includes a landing page builder, lead scoring, and email campaigns. Capsule leaves that to third party tools.
- 我们的选择： Keap, because one dashboard replaces three or four separate apps.
这两个人 客户关系管理 platforms are not built for the same buyer.
Keap CRM bundles customer relationship management with marketing automation and e commerce tools.
Capsule CRM does one job well and stays out of your way.
The price gap between them is wide.
所以真正的 问题 is how much automation your business actually needs.
概述
This Keap vs Capsule CRM comparison covers pricing, key features, and ease of use.
We also break down which sales teams each CRM system suits.
我们的 作家 spent hands-on time inside the Keap app.
Notes on Capsule come from its documentation and G2 reviews.
Our Keap CRM editor’s rating sits at 4.2, with Capsule at 4.0.
Keap是什么？
Keap is a CRM platform built for small 商业 sales and marketing automation.
It was formerly known as Infusionsoft and rebranded around small business automation.
The software combines CRM, email marketing, sales automation, and e commerce in one dashboard.
You can score leads, send email campaigns, and collect payments without leaving it.
Keap says setup takes as little as 20 minutes.
The short walkthrough below shows the Keap app in action.
🏆 获胜者：基普
Keap automates almost every stage of the sales journey. Customers who use its automated tasks report saving 10 hours a week.
Keap定价
Keap plans are priced by contact volume, not by seat, and billed annually.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基普 | 每月 299 美元（按年计费） | 小型企业 running sales and marketing from one system |
| Extra users | $30 per user per month | Growing sales teams adding seats |
| 专家指导 | 一次性支付 499 美元 | Owners who want guided onboarding |
Pricing verified August 2026.
免费试用： 14 days, with all the features unlocked during the trial.
退款保证： None advertised. The trial is your test window, so use it fully.
📌 笔记： Onboarding includes free migration, checklists, training webinars, and a dedicated customer success manager on every plan.
⚠️ Pricing conflict flagged: Our CSV lists a single $299/month annual price. Keap’s public site shows three Keap plans instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. We use the CSV figure in every table and card here. Confirm your monthly fee on the checkout page before you pay annually, because the price climbs as your contact list grows.
Keap的主要优势
Here is what Keap offers that lighter CRM providers skip:
- 活动创建器： A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- 节省时间： Keap says automation users save 10 hours per week and report a 38% revenue lift.
- Money in the door: Built-in invoicing and payment processing, plus checkout forms for e commerce businesses.
- Lead capture: Every web form, landing page, and appointment feeds the same contact record.
- Business line: A separate number for calls and texts keeps personal and work messages apart.
- 交付能力： Keap claims a 99.5% deliverability rate on email sent through the platform.
- 抵达： More than 2,500 third party integrations, so your existing stack still works.
我们的团队注意到了什么
Our writer signed up for Keap and spent several days building campaigns, tagging a new lead, and testing automated actions. Here is what stood out:
Keap 的优缺点
✅ 优点
- Automates the full sales process, from lead capture to repeat business
- Invoicing and payment processing are built in, not bolted on
- Free migration, training webinars, and a customer success manager on every plan
- 24/7 chat plus phone support on weekdays for U.S. customers
- Landing page builder and web forms remove the need for extra software
❌缺点
- Pricing is steep for new small businesses on a tight budget
- The $499 Expert Coaching fee is a real cost for many buyers
- Costs climb once your contact list crosses each threshold
- The user community exists but is not very active
什么是 Capsule CRM？
Capsule CRM is a cloud-based CRM software for small to medium businesses.
It centralizes customer data for people and organisations in one place.
Each contact record holds communication history, notes, and social profiles.
The team calls this approach powerful simplicity, and it shows.
Most teams get running without a dedicated account manager or admin.
Account management, project management, and customer interactions all sit in one screen.
Here is a quick tour of the Capsule account setup.
胶囊客户关系管理
A great tool for keeping track of deals without training your team. The free version covers 250 contacts and two users.
胶囊式客户关系管理定价
Capsule CRM cost scales per user, so small teams stay cheap.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | $0 | Solo founders with up to 250 contacts and 2 users |
| 起动机 | 每用户每月 18 美元 | First paid plan for a small sales team |
| 生长 | 每用户每月 36 美元 | Teams needing multiple sales pipelines and 报道 工具 |
Pricing verified August 2026.
免费试用： 14 days on any paid plan, plus a permanent free plan.
退款保证： None listed. You can downgrade to the free version instead.
📌 笔记： The free version caps storage at 50MB and drops reporting features. Paid tiers add contacts, storage, and advanced features.
⚠️ Pricing conflict flagged: Our CSV lists three tiers. Capsule’s site shows five, adding Advanced at $60 and Ultimate at $75 per user per month, with Starter at $21 and Growth at $38 on monthly billing. The $18 and $36 rates apply when you pay annually, which saves up to 15%. Every figure in this article follows the CSV.
Capsule CRM 的主要优势
Here is where Capsule earns its place among simple CRM platforms:
- 联系人管理： One view of every client interaction, so nobody repeats a call. Custom fields and tags shape records around your business.
- 项目看板： Post-sale delivery work links straight to won sales opportunities.
- Tracks: Templated task lists cover repeatable work like onboarding. Higher tiers add multi-step workflow automations.
- 集成： Xero， QuickBooks, and Mailchimp are native, with 1,000+ more apps through Zapier.
- Google Workspace： Add contacts and manage tasks from Gmail, plus Microsoft 365 access to events.
- Sales analytics: A dashboard covering conversion rates, pipeline health, and revenue forecasting.
- 移动应用： iOS and Android apps handle tasks and contacts away from your desk.
我们的团队注意到了什么
Note: We have not had extended hands-on time with Capsule yet. Everything above comes from Capsule’s documentation and published user reviews on G2 and Capterra.
Capsule CRM 的优点和缺点
✅ 优点
- Clean, user friendly layout that needs almost no training
- Free plan covers 250 contacts, which suits startups and non profits
- Contact management and sales pipeline tools are praised in G2 reviews
- Project boards keep delivery work beside the deal that created it
❌缺点
- Thinner feature set than heavier CRM software in the same market
- Email tracking asks you to BCC an address, which gets tedious
- Support runs on email, with no live chat or help desk line
- Sync with Google Workspace and Microsoft 365 only runs one way
功能对比
Ten rounds decide this one. Each round covers a job small business owners actually do every week, from lead management to invoicing.
| 特征 | 基普 | 胶囊客户关系管理 |
|---|---|---|
| 起价 | 每月 299 美元（年付） | 每用户每月 18 美元 |
| 免费计划 | ❌ | ✅ |
| 营销自动化 | ✅ | ✅（基础） |
| 领先得分 | ✅ | ❌ |
| 落地页生成器 | ✅ | ❌ |
| 发票和付款处理 | ✅ | ❌ |
| 项目看板 | ❌ | ✅ |
| 电话支持 | ✅ | ❌ |
| 集成 | 2,500+ | 60+ native |
| 最适合 | 销售和营销自动化 | 简易联系人管理 |
1. 联系人管理
Keap： Every contact record carries tags, custom fields, and full history. Tags drive the automations, so how you organize customers here decides what the rest of the CRM platform can do.
胶囊型客户关系管理： Capsule centralizes emails, calls, and files in one hub, giving a 360-degree view of each account. Contact records support custom fields too, and the layout stays readable at a glance.
2. 销售渠道管理
Keap： A visual sales pipeline shows deal stages and moves records forward with drag and drop. Stage changes can fire automated tasks, so the sales process keeps moving without a manager chasing it.
胶囊型客户关系管理： You can build multiple sales pipelines that match different sales cycles. Sales opportunities carry values and close dates, and won deals hand off to project boards for delivery.
3. Automation Builder
Keap： The Campaign Builder is a flowchart canvas for advanced automations. Ready-made templates cover follow-up, cross sells, and reminders, and automated actions trigger on customer behavior rather than a calendar.
胶囊型客户关系管理： Tracks handle repeatable business processes as templated task lists. Multi-step workflow automations sit on higher tiers, and they cover reminders and handoffs rather than full customer journey branching.
💡 专业提示： Map your workflow on paper first. Both automation engines punish vague plans, and Keap’s is deep enough to build a mess you will need help unwinding.
4. Email Marketing and Campaigns
Keap： Email marketing campaigns run on CRM tags and segments, so messages stay targeted. Broadcasts, sequences, and sales campaigns all live inside the same tool, which helps increase conversions from cold lists.
胶囊型客户关系管理： Marketing campaigns run through the 转发器 integration or Mailchimp. It works, but you manage email campaigns in a second app instead of one dashboard.
5. Lead Management and Lead Scoring
Keap： Lead scoring rates each prospect by engagement, so your sales team calls the warmest names first and lead generation spend works harder. That single feature is why many owners recommend Keap CRM over lighter tools.
胶囊型客户关系管理： There is no automatic lead score here. You score leads yourself with custom fields and tags, which is fine at low volume and painful at high volume.
6. Landing Pages and E-commerce
Keap： The landing page builder ships with the plan. You can connect multiple landing pages to one campaign, or run a single offer from one landing page, and checkout forms turn traffic into paid orders.
胶囊型客户关系管理： No landing pages and no e commerce features here. Capsule leans on 60+ native links plus other integrations through Zapier, so third party tools cover the gap.
⚠️ 警告： Capsule’s Google Workspace and Microsoft 365 sync runs one way. Updates you make in Capsule do not flow back, so treat it as a link rather than a full integration.
7. 报告和分析
Keap： Pipeline management reports show where deals stall and which campaigns bring more leads. The numbers tie back to tags, so you can trace revenue to the automation that earned it.
胶囊型客户关系管理： Core features cover conversion rates, pipeline health, and forecasting. Reporting tools are locked behind paid plans, so the free version cannot generate reports at all.
8. Ease of Use and AI Tools
Keap： Keap AI drafts email copy and suggests automations from plain language prompts. The trade-off is depth: more screens, more settings, and a longer first week than lighter tools.
胶囊型客户关系管理： The minimalist layout is the selling point. Reviewers repeatedly call it user friendly, and other team members can pick it up the same afternoon without training.
9. Mobile Apps and Communication
Keap： Email and 文本 live side by side, and the dedicated business line keeps work numbers separate from personal ones. Automated follow-ups fire from either channel.
胶囊型客户关系管理： The iOS and Android mobile apps handle contacts and tasks on the road. Email tracking still needs a BCC address, which reviewers flag as the clumsiest part of daily use.
10. 定价与成本
Here are both price lists side by side, straight from our data file. Our full Keap review and Capsule CRM review pages go deeper on each plan.
| 计划级别 | 基普 | 胶囊客户关系管理 |
|---|---|---|
| 自由的 | ❌ | $0 |
| 入门级付费计划 | 每月 299 美元（按年计费） | 18 美元/用户/月（入门级） |
| 更高层级 | Same plan, priced by contacts | 36 美元/用户/月（增长） |
| Extra seat | $30 per user per month | 包含在每座价格中 |
| Onboarding | $499 Expert Coaching (optional) | 自助服务 |
Keap： The monthly fee looks brutal next to per-seat CRM providers. It buys marketing automation, e commerce tools, and support, so the fair comparison is Keap against three or four subscriptions combined.
胶囊型客户关系管理： A three-person team on Starter pays $54 a month. Add a mail tool and the total still lands far under Keap, which is why budget-first buyers pick Capsule.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| The lowest cost | 胶囊客户关系管理 | Free plan, then $18 per user |
| Sales and marketing in one app | 基普 | Automation and email included |
| 发票和付款处理 | 基普 | Built into the platform |
| Delivery work after the sale | 胶囊客户关系管理 | Project boards linked to deals |
| 电话支持 | 基普 | Weekday calls for U.S. customers |
| Fastest team adoption | 胶囊客户关系管理 | No admin or training needed |
💰 您的预算
Keap’s price is hard for a first-year business to justify. Capsule is the cheaper start, especially for 自由职业者 and non profits.
🔌 您的技术栈
Keap connects to more than 2,500 platforms. Capsule covers Xero, QuickBooks, Mailchimp, and Google Workspace, which was called G Suite before the rename.
📈 Your Business Strategy
If growth goals depend on nurturing cold leads, Keap does that work. If your revenue comes from referrals and repeat business, Capsule is enough.
🎓您的经验水平
Keap gives you a customer success manager, checklists, and training webinars. Capsule expects you to figure it out, which most people manage in an hour.
🆓 免费试用和演示
Both give you 14 days. Load real customer data during the trial, because empty pipelines make every CRM look identical.
🛟 支持选项
Keap runs 24/7 chat, email, and weekday phone lines. Capsule answers by email only, so urgent problems wait in a queue.
切换指南
Already on one of them? Here is what changes if you move.
🔄 从 Keap CRM 切换到 Capsule CRM？
✅ 你将获得：
- A much lower bill, starting with a free plan
- Project boards that carry won deals through delivery
- A simpler screen your whole team will actually open
❌ 你会失去什么：
- Lead scoring and behavior-based automated tasks
- The landing page builder, web forms, and checkout forms
- Invoicing, payments, and the dedicated business line
📋 如何切换：
- Export contacts, tags, and notes from Keap as CSV files
- Open a Capsule account and map tags to custom fields
- Rebuild live campaigns in Mailchimp or Transpond before you cancel
🔄 从 Capsule CRM 切换到 Keap？
✅ 你将获得：
- Marketing automation and email marketing in the same system
- Lead capture pages and payments without extra software
- Free migration help and a customer success manager
❌ 你会失去什么：
- The free version and the low per-seat cost
- 售后工作的项目看板
- The stripped-back screen your team learned in a day
📋 如何切换：
- Export contacts and sales opportunities from Capsule
- Start the 14-day trial and ask for the free migration
- Rebuild one campaign first, then move the rest
我们的评测没有涵盖的内容
We looked at both tools as a small business owner would, not as an enterprise buyer. We did not test API work, bulk licensing, or Capsule’s premium integrations on its top tiers. Our notes reflect the August 2026 versions. If you manage 50 users or run a regulated industry, your priorities will differ from ours.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 胶囊客户关系管理 |
| 🚀 自动化 | 基普 |
| 📧 电子邮件营销 | 基普 |
| 🎯 线索管理 | 基普 |
| 👶 易用性 | 胶囊客户关系管理 |
| 🔌 集成 | 基普 |
| 📊 报道 | 领带 |
| 🏆 总冠军 | 基普 |
🏆 获胜者：KEAP
Keap wins 4 of 7 categories.
最适合： sales and marketing automation, e commerce businesses, service firms that bill from the CRM
There is no perfect CRM here, only a fair trade. Keap costs more and asks for a week of setup, then hands you automation, invoicing, and lead scoring in one place.
There is no single 最佳客户关系管理 for every buyer. Use Capsule if you only need somewhere clean to park customer records. It is honest about being simple, and that honesty is why small teams stay on it for years.
We recommend Keap CRM when automation will pay for itself. Ten hours a week back, by Keap’s own numbers, covers the fee for most established businesses.
Keap 的比较
Here is how Keap features hold up against other CRMs buyers shortlist:
Keap 获胜理由： built-in invoicing, a flat price with no per-seat surprise, hands-on onboarding with free migration
HubSpot 在以下方面胜出： a genuinely usable free tier, deeper reporting features, a larger library of add ons
Keap 对阵 ActiveCampaign
Keap 获胜理由： payments and checkout in the same tool, a dedicated business line, phone support for U.S. accounts
ActiveCampaign 在以下方面胜出： cheaper entry pricing, finer email split testing, more send-time controls
Keap 获胜理由： marketing automations out of the box, lead scoring, e commerce tools
管道驱动 获胜方式： per-user pricing, a faster learning curve, tighter deal forecasting
Keap 获胜理由： a steadier interface, stronger onboarding, clearer contact-based plans
GoHighLevel 获胜方式： agency sub-accounts, white labeling, unlimited client workspaces
相比之下，Capsule CRM 的优势更多
And here is where Capsule lands against three rival CRM platforms.
Capsule 胜出： predictable per-seat cost, faster setup, project boards for delivery work
HubSpot 在以下方面胜出： marketing automation depth, native email campaigns, richer dashboards
Capsule 胜出： a cleaner screen, quicker adoption, less setup work before your first deal
Zoho 胜出的原因： lower per-user rates, built-in analytics, a wider suite of connected apps
Capsule CRM 与 Freshsales 的对比
Capsule 胜出： simpler daily use, Tracks for repeatable work, Xero and QuickBooks links
Freshsales 在以下方面胜出： built-in calling, AI deal insights, an in-app help desk channel
常见问题解答
Keap是做什么用的？
Small businesses use it to organize leads, automate follow-up, send email campaigns, and take payments. It replaces several separate apps with one system.
Keap容易使用吗？
Basic setup takes about 20 minutes. Deeper automation work takes longer, which is why onboarding includes checklists, videos, and a success manager.
Capsule CRM是用来做什么的？
It stores contacts, tracks sales opportunities, and manages tasks for small and medium teams. Think tidy record keeping rather than heavy automation.
Capsule CRM 的价格是多少？
Nothing for up to 250 contacts and two users. Paid tiers run $18 per user monthly on Starter and $36 on Growth.
还有什么比Keap更好？
Nothing is better for everyone. Capsule beats it on price and simplicity, HubSpot on free features, Pipedrive on pure deal tracking.
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