How to Use Landbot AI Agents & Chatbots (2026)

快速入门

This guide covers every Landbot feature:

• 入门 — 创建账户和基本设置
• 如何使用AI代理构建器 — Build AI agents that answer questions from your own knowledge base
• How to Use Whatsapp Automation — Run automated conversations on your WhatsApp Business number
• How to Use Metrics Analyzer — Track bot performance and spot exactly where users drop off
• How to Use Lead Generation Agent — Replace static forms with chats that capture qualified leads
• How to Use Contact Manager — Store, filter, and follow up with every person who chats with your bots
• How to Use API Channel Creator — Connect your bots to any app or channel through the API
• How to Use Marketing Chatbots — Turn landing pages and ad campaigns into interactive conversations
• 如何使用集成 — Sync chat data with your CRM and workflow automation tools
• How to Use Website Chatbot — Add a chat widget or full-page bot to your site in minutes

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

Every step below follows Landbot’s current 建筑商, plans, and documented features — no vendor fluff.

If you’re wondering how to use Landbot, you’re in the right place.

Landbot is a no-code platform for building AI agents and chat bots.

It has powered over 600 million conversations.

但大多数用户仅仅触及了它功能的冰山一角。

本指南将一步一步地向您展示如何使用每个主要功能。

Landbot Tutorial

This how to use Landbot tutorial covers setup, all nine features, and time-saving tips.

Getting Started with Landbot

使用任何功能之前，请先完成此一次性设置。

大约需要3分钟。

Here’s a quick look at Landbot in action:

现在让我们一步一步来。

第一步：创建您的帐户

Go to Landbot’s website.

Click “Sign up free.”

Enter your email and create a password, or use Google.

✓ 检查点： 检查你的 收件箱 请发送确认邮件。

步骤二：访问应用程序

Landbot runs in your browser, so there’s nothing to download.

使用您的新帐户登录。

Here’s an overview of what you get inside:

✓ 检查点： You should see the main dashboard with your bots list.

步骤 3：完成初始设置

Answer the short onboarding questions about your use case.

Landbot uses your answers to suggest a starting template.

You can pick that template or start from scratch.

How to Use Landbot AI Agent Builder

人工智能 代理构建器 lets you build AI agents without any coding skills.

Landbot is a no-code platform, so you set everything up visually.

现在让我们逐一分析每个步骤。

Step 1: Start a New Agent

From the dashboard, click “Build an AI agent.”

Pick a pre-made template or start from scratch.

Step 2: Add Your Knowledge Base

Upload your docs, FAQs, or website URLs as the knowledge base.

This lets the agent handle open-ended questions on its own.

这就是它的样子：

✓ 检查点： Your sources appear in the knowledge list with a ready status.

Step 3: Set Goals and Handoff

Tell the agent its job, like answering product and pricing questions.

Then add a human escalation rule for complex queries.

How to Use Landbot Whatsapp Automation

Whatsapp Automation lets you run bots on your WhatsApp 商业 number.

AI agents can run on WhatsApp just like they run on websites.

现在让我们逐一分析每个步骤。

Step 1: Connect Your Number

Go to Channels and select WhatsApp.

Link your WhatsApp 商业 account through the guided setup.

步骤二：构建你的流程

Open the WhatsApp builder and drag in your first message.

Add buttons and quick replies so users tap instead of type.

这就是它的样子：

✓ 检查点： Your flow shows a start point linked to your first message.

Step 3: Test and Go Live

Message your number from your own phone to test the flow.

If every reply looks right, hit Publish.

How to Use Landbot Metrics Analyzer

Metrics Analyzer lets you see how each bot performs.

Analytics in Landbot tracks conversations, completions, and drop-off rates.

现在让我们逐一分析每个步骤。

步骤 1：打开分析

Select a bot and click the Analytics tab.

Pick a date range at the top.

Step 2: Check Drop-Off Rates

Look at the funnel view for each step.

Note the 问题 where most people leave.

这就是它的样子：

✓ 检查点： You see completion and drop-off numbers for each step.

Step 3: Fix Weak Steps

Rewrite, shorten, or remove that step.

Then compare the numbers again after a week.

How to Use Landbot Lead Generation Agent

Lead Generation Agent lets you collect leads through chat instead of forms.

This is the most common lead generation use case for Landbot.

现在让我们逐一分析每个步骤。

Step 1: Pick a Lead Template

Open the template library.

Choose a lead generation template that fits your offer.

Step 2: Add Validated Fields

Add questions for name, email, and phone.

Landbot captures data through validated fields, so fake emails get rejected.

这就是它的样子：

✓ 检查点： Each question shows a saved variable, like @email.

Step 3: Send Leads to Your CRM

Connect HubSpot or Salesforce for lead capture.

Each new lead is pushed there automatically.

How to Use Landbot Contact Manager

Contact Manager lets you see every person your bots have talked to.

It also keeps the data each user gave during the chat.

现在让我们逐一分析每个步骤。

Step 1: Open Contacts

Click Contacts in the left sidebar.

You’ll see every user across all your bots.

Step 2: Filter and Segment

Filter by bot, date, or any captured field.

Save the filter as a segment for later.

这就是它的样子：

✓ 检查点： You see a list of contacts with their saved fields.

Step 3: Join a Live Chat

Open a contact and take over the conversation.

This is how human escalation works in practice.

How to Use Landbot API Channel Creator

API Channel Creator lets you run Landbot flows in channels it doesn’t cover natively.

Landbot supports WhatsApp, Messenger, SMS, and API integrations.

现在让我们逐一分析每个步骤。

Step 1: Create an API Channel

Go to Channels and choose API.

Give the channel a clear name.

Step 2: Copy Your Token

Copy the API token and add your webhook URL.

Landbot sends bot replies to that webhook.

这就是它的样子：

✓ 检查点： Your API channel shows as active with a token.

步骤 3：连接您的应用

Have your developer send user messages to the API endpoint.

Replies come back through the webhook.

How to Use Landbot Marketing Chatbots

Marketing Chatbots let you turn campaign traffic into real conversations.

They work well for quizzes, promos, and event signups.

现在让我们逐一分析每个步骤。

Step 1: Choose a Use Case

Pick one goal, like a quiz, promo, or 网络研讨会 signup.

One goal per bot keeps it focused.

Step 2: Design the Flow

Drag blocks onto the canvas in the visual builder.

Add images, GIFs, buttons, and quick replies to keep it lively.

这就是它的样子：

✓ 检查点： Your flow runs top to bottom with no loose ends.

Step 3: Share It

Publish the bot as a landing page.

Drop the link into your ads, emails, or bio.

How to Use Landbot Integrations

集成 let you send chat data to the tools you already use.

Landbot has strong integrations with CRMs and workflow 自动化 平台。

现在让我们逐一分析每个步骤。

第一步：开放集成

Click Integrations in the sidebar.

浏览 可用应用程序列表。

步骤 2：连接应用程序

Pick an app like HubSpot, Salesforce, Google Sheets, or Zapier.

Log in to authorize the connection.

这就是它的样子：

✓ 检查点： The app shows a Connected status.

Step 3: Add the Integration Block

Drop the integration block into your flow after data capture.

Map each variable to the right field.

How to Use Landbot Website Chatbot

网站 聊天机器人 lets you put a bot on any page of your site.

You choose how it appears and where it shows up.

现在让我们逐一分析每个步骤。

Step 1: Pick a Display Format

Choose popup, embed, full page, or live chat widget.

The widget suits most business websites.

Step 2: Customize the Look

Set colors, avatar, and fonts to match your brand.

Preview it on desktop and mobile.

这就是它的样子：

✓ 检查点： The preview shows your branded widget.

Step 3: Paste the Code

Copy the snippet and paste it into your site’s HTML.

On WordPress, a header-code plugin works fine.

Landbot Pro Tips and Shortcuts

These tips save the most time once your first bot is live.

键盘快捷键

行动	捷径
Copy selected block	Ctrl/Cmd + C
Paste block	Ctrl/Cmd + V
撤销上次更改	Ctrl/Cmd + Z
Delete selected block	删除/退格

大多数人错过的隐藏功能

• Condition blocks: Branch the chat based on any answer, like budget or country.
• 个性化信息： Type @name in any message to greet users by name.
• Global keywords: Let words like “menu” or “agent” jump users to any flow.

Landbot Common Mistakes to Avoid

Mistake #1: Building One Giant Bot

Mistake #2: Publishing Without Testing

Mistake #3: Ignoring Privacy Settings

Landbot Troubleshooting

Problem: Bot Not Showing on Your Website

原因： The snippet is in the wrong spot, or your cache is stale.

使固定： Paste the code before the closing body tag, then clear your cache.

Problem: WhatsApp Messages Not Delivering

原因： WhatsApp blocks free-form messages after the 24-hour reply window.

使固定： Send an approved template message to restart the conversation.

Problem: AI Agent Gives Wrong Answers

原因： The knowledge base is thin, vague, or outdated.

使固定： Add clearer sources, remove old ones, and test again.

📌 笔记： If none of these fix your issue, contact Landbot support.

What is Landbot?

Landbot is a no-code chatbot tool for building AI agents on web and WhatsApp.

Think of it like a form builder that actually talks back.

观看这段快速概览：

Landbot combines structured automation with AI-driven conversations.

For example, it answered 350,000 user queries for Hotelbeds.

它包含以下主要特点：

• AI代理构建器： Build AI agents that answer questions from your own knowledge base
• Whatsapp Automation: Run automated conversations on your WhatsApp Business number
• Metrics Analyzer: Track bot performance and spot exactly where users drop off
• Lead Generation Agent: Replace static forms with chats that capture qualified leads
• Contact Manager: Store, filter, and follow up with every person who chats with your bots
• API Channel Creator: Connect your bots to any app or channel through the API
• Marketing Chatbots: Turn landing pages and ad campaigns into interactive conversations
• 集成： Sync chat data with your CRM and workflow automation tools
• Website Chatbot: Add a chat widget or full-page bot to your site in minutes

如需完整评测，请参阅我们的 Landbot review.

Landbot Pricing

Here’s what Landbot costs in 2026:

计划	价格	最适合
自由的	$0	Testing your first bot
起动机	$36/month (annual) · $45/mo (monthly)	Small teams and solo marketers
专业的	$88/month (annual) · $110/mo (monthly)	Growing teams needing WhatsApp and integrations
商业	风俗	有定制需求的大型公司

免费试用： Yes — the Free plan includes 100 AI chats per month.

退款保证： Not advertised, so check the terms before paying.

以下是完整的价格明细：

💰 性价比最高： Starter — enough for most small teams at $36/month billed annually.

Landbot vs Alternatives

How does Landbot compare? Here’s the competitive landscape:

观看这段对比视频：

以下是最佳选项的比较情况：

工具	最适合	价格	等级
Landbot	No-code bots for web and WhatsApp	每月 36 美元	⭐ 4
蒂迪奥	Live chat for online stores	每月 29 美元	⭐ 4.5
ManyChat	Instagram and Messenger marketing	每月15美元	⭐ 4.4
Chatfuel	Facebook and WhatsApp bots	每月 24 美元	⭐ 4.2
Botpress	Developer-built AI agents	每月 89 美元	⭐ 4.4
Voiceflow	Chat and 嗓音 agent design	每月 60 美元	⭐ 4.5
Typebot	Open-source form-style bots	每月 39 美元	⭐ 4.3
对讲机	Full customer support suite	每月 29 美元	⭐ 4.5
Drift	B2B sales conversations	风俗	⭐ 4.3

快速精选：

• 综合最佳： Landbot — the easiest way to build web and WhatsApp bots.
• 最佳预算： ManyChat — cheap, simple 社交媒体 自动化。
• 最适合初学者： Tidio — live chat and AI in one simple inbox.
• 最适合开发者： Botpress — deep control over custom AI agents.

🎯 Landbot Alternatives

Looking for Landbot alternatives? Here are the top options:

• 🚀 Tidio： Live chat plus an AI support bot, great for small online stores.
• 💰 ManyChat： Low-cost Instagram, Messenger, and TikTok automation built for creators and marketers.
• ⚡ Chatfuel： Fast setup for Facebook and WhatsApp bots using ready templates.
• 🔧 Botpress： Developer-friendly platform for building custom AI agents with code when needed.
• 🎨 Voiceflow： Design and prototype chat and voice agents with your whole team.
• 👶 Typebot: Open-source chatbot builder you can self-host for full data control.
• 💼 对讲机： Full support suite with help desk, inbox, and the Fin AI agent.
• 🏢 漂移： Conversational marketing for B2B sales teams, now part of Salesloft.

完整列表请参见我们的 Landbot alternatives 指导。

⚔️ Landbot Compared

Here’s how Landbot stacks up against each competitor:

• Landbot vs Tidio: Tidio wins for live chat in stores. Landbot wins for flexible WhatsApp and lead flows.
• Landbot vs ManyChat: ManyChat wins on Instagram and price. Landbot wins on websites and WhatsApp.
• Landbot vs Chatfuel: Chatfuel is cheaper for Facebook. Landbot’s builder is more visual and flexible.
• Landbot vs Botpress: Botpress suits developers. Landbot is easier for non-technical teams.
• Landbot vs Voiceflow: Voiceflow wins for voice agents. Landbot wins for fast lead generation bots.
• Landbot vs Typebot: Typebot is open-source and cheap. Landbot offers stronger WhatsApp and AI features.
• Landbot vs Intercom: Intercom is a full help desk. Landbot is cheaper for bot-first teams.
• Landbot vs Drift: Drift targets enterprise B2B sales. Landbot is more affordable for small teams.

Start Using Landbot Now

You learned how to use every major Landbot feature:

• ✅ AI 代理构建器
• ✅ Whatsapp Automation
• ✅ Metrics Analyzer
• ✅ Lead Generation Agent
• ✅ Contact Manager
• ✅ API Channel Creator
• ✅ Marketing Chatbots
• ✅ 集成
• ✅ Website Chatbot

下一步： 选择一项功能，立即试用。

Most people start with AI Agent Builder.

只需不到5分钟。

常见问题解答

How do I create a basic chatbot?

Sign up for Landbot and pick a template or start from scratch. Drag blocks onto the builder and add questions. Test the flow, then publish to your website or WhatsApp.

How does Landbot work?

Landbot uses a visual drag-and-drop builder. You connect blocks into flows and mix rule based logic with AI. Then you deploy bots on web, WhatsApp, or Messenger.

Is Landbot easy to use?

Yes. Landbot needs no coding skills. Templates and the visual builder make it beginner-friendly. Complex flows with many conditions take some practice.

Can I use chatbot for free?

Yes. Landbot’s Free plan costs $0 and includes 100 AI chats per month. That’s enough to test a use case before upgrading to Starter.

How do WhatsApp bots work?

WhatsApp bots connect to a WhatsApp Business account through the API. They reply automatically using set flows or AI. Complex questions get handed off to humans.