📊 Результаты наших тестов:
- 🎯 Лучшая CRM-система Solutions: Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud — Компания Salesforce одержала победу.
- 🤖 AI Innovation: Salesforce’s Einstein AI and Agentforce AI agent vs Bitrix24’s Co-Pilot — Компания Salesforce одержала победу.
- 💰 Модель ценообразования: Salesforce at $25/user/month vs Bitrix24’s flat $49/org for unlimited users — Победы Bitrix24
- 🔌 Integration Apps: Salesforce’s 5,000+ AppExchange apps vs Bitrix24’s all in one platform — Компания Salesforce одержала победу.
- 📋 Инструменты управления проектами: Bitrix24 has Gantt charts and Kanban boards built in — Победы Bitrix24
Choosing between Salesforce vs Bitrix24 comes down to one big вопрос.
Do you need the best CRM in the industry, or a unified platform that runs your whole бизнес?
Salesforce is the best bet for sales teams that want deep customer relationship management.
Bitrix24 is an all in one platform for малый бизнес that want CRM, project management, and team chat in one place.
Both are popular crm solutions, but they serve very different aspects of running a company.
The wrong pick will cost you time, money, and growth.
We tested both crm tool platforms hands-on so you can make the right call for your бизнес.
Обзор
We set up real accounts on both Salesforce and Bitrix24 and ran them through their paces.
We built a sales pipeline, ran lead management workflows, tested автоматизация features, and tracked deals from start to close.
We compared customization options, mobile apps, file sharing, and how each platform supports remote teams.
Here is exactly what we found — no hype, just facts to help you choose the right crm software.
Что такое Salesforce?
Salesforce is a leading AI-powered, cloud-based customer relationship management platform.
Salesforce, Inc. is an American saas company headquartered in San Francisco, California.
It was founded in February 1999 by former Oracle executive and co founder Marc Benioff.
Salesforce made its initial public offering in 2004 and became the world’s largest enterprise software firm in 2022.
It ranked 491st on the 2023 Fortune 500 with $31.3 billion in revenues and has been part of the Dow Jones Industrial Average since 2020.
Today, the salesforce team gives sales, service, and marketing employees a complete view of every customer — including activity history, key contacts, and their communications.
Salesforce
Salesforce is the world’s #1 customer company platform — the best crm for sales, service, and marketing. It scales as your business grows, with Einstein AI built into every customer experience.
Цены Salesforce
Here is what salesforce offers in pricing for 2026. Salesforce uses a tiered pricing structure based on business needs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 25 долларов США/пользователь/месяц | Smaller businesses starting with CRM |
| Профессиональный | 75 долларов США/пользователь/месяц | Growing sales teams that need more features |
| Предприятие | 150 долларов США/пользователь/месяц | Companies needing collaborative forecasting |
Бесплатная пробная версия: Salesforce offers a 30-day free trial on most salesforce products. No credit card required.
Гарантия возврата денег: Salesforce does not advertise a standard money-back policy. Review contract terms before you commit.
📌 Примечание: Salesforce pricing is per user, billed annually. The Essentials tier starts at $25 per user per month. Costs scale fast as your team and add ons grow.
⚠️ Предупреждение: Higher tiers unlock advanced marketing automation, 24/7 customer support, and collaborative forecasting. Salesforce’s pricing can escalate quickly with add ons, implementation, and training costs.
Основные преимущества Salesforce
Here is what makes Salesforce the best bet for most businesses:
- Market-leading CRM: Salesforce is consistently ranked the #1 CRM by IDC. It offers a complete view of customers with activity history, key contacts, and communications across every account.
- Специализированные облачные продукты: Salesforce includes dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Each cloud handles different aspects of customer success.
- Einstein AI и Agentforce: Salesforce’s groundbreaking ai innovation automates tasks and personalizes customer experiences. Reported gains include 30% higher employee productivity and 33% CSAT improvement.
- AppExchange Marketplace: Launched in 2006, the AppExchange now hosts over 5,000 apps. Salesforce integrates with QuickBooks, Zendesk, MailChimp, SAP, Oracle, and other clients’ core software.
- Облако данных: Data Cloud is a “data lakehouse” that unifies real-time business data from any source. Combined with Tableau, it powers high-accuracy отчетность и аналитики.
- Масштабируется по мере роста вашего бизнеса: Salesforce takes advantage of its cloud infrastructure to handle complex relationship management. Customer 360 lets companies move at speed from startup to enterprise.
Преимущества и недостатки Salesforce
✅ Плюсы
- #1 ranked CRM by IDC with a proven track record
- Einstein AI and Agentforce ai agent automate sales workflows
- 5,000+ AppExchange apps to integrate with QuickBooks and more
- Near-endless customization options and scalability
- Специализированные продукты Sales Cloud, Service Cloud и Marketing Cloud.
❌ Минусы
- Per user basis pricing gets expensive as teams grow
- Часто считается излишним для очень малых предприятий.
- Implementation and training costs add to total cost
- Pricing structure is complex with custom quotes for some products
Что такое Bitrix24?
Bitrix24 is a comprehensive suite of cloud collaboration tools for managing projects, customers, and teams.
It integrates a classic CRM, project management tools, and a communications platform into a single platform.
Bitrix24 centralizes business data and customer relationships into one unified platform — keeping company structure, internal communications, and sales pipeline data in one place.
It hosts data on Amazon Web Services with SSL encryption and includes European Union data hosting options.
The bitrix24 crm offers a free plan for up to 12 users — making it incredibly easy for small businesses and startups to start.
Bitrix24 also includes Co-Pilot, an AI-powered assistant that helps new users navigate the many features and automate tasks.
Битрикс24
Bitrix24 is a unified platform that combines CRM, project management, HR, and team chat. Its flat fee pricing supports unlimited users — making it a top pick for medium sized businesses and remote teams.
Цены на Bitrix24
Here is what Bitrix24 costs in 2026. The paid plans are charged per organization, not per user basis.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 49 долларов США/организация/месяц | Small teams needing core crm features |
| Стандарт | 99 долларов США/организация/месяц | Growing teams with unlimited users (100GB storage) |
| Профессиональный план | 199 долларов США/организация/месяц | Teams needing automation features and HR tools |
| Предприятие | 399 долларов США/организация/месяц | Larger companies with advanced features needs |
Бесплатная пробная версия: Bitrix24 offers a 30-day free trial on the Professional plan. The free plan is available forever for up to 12 users.
Гарантия возврата денег: Bitrix24 does not widely advertise refunds. Contact support before purchase if refunds matter to you.
📌 Примечание: The Plus plan costs $39/month for up to 24 users with 24 GB of storage. Annual subscriptions save 20%, and two-year subscriptions save 31%.
⚠️ Предупреждение: The free plan does not include workflow automation or invoicing. New users report a steep learning curve due to the many features and complex user interface.
Основные преимущества Bitrix24
Here is why Bitrix24 stands out for малый бизнес and medium sized businesses:
- All In One Platform: Bitrix24 combines CRM, project management tools, task management, contact management, sales management, and collaboration tools. You don’t need separate apps for each function.
- Бесплатный тарифный план для неограниченного количества пользователей: The free plan includes core crm, task management, file sharing, and 5GB cloud storage. Communications tools work for unlimited users at no cost.
- Flat Fee Pricing: Unlike Salesforce, Bitrix24 charges per organization. A team of 50 pays the same as a team of 5 on paid plans.
- Управление проектом: Includes Gantt charts and Kanban boards for managing projects. Teams can assign tasks, set deadlines, and generate reports from a single platform.
- Внутренние коммуникации: Built-in chat, group chats, video conferencing, голос calls, and activity stream. Bitrix24 also works as a simple crm with an employee directory for company structure.
- Sites & Online Stores: Build landing pages, web forms, and online stores with a product catalog right inside the platform. Google Analytics integration tracks marketing campaigns.
Что заметила наша команда
Наш писатель signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Преимущества и недостатки Bitrix24
✅ Плюсы
- Free plan available with unlimited users for chat and tasks
- Flat per-organization paid plans save money as teams grow
- CRM, project management tools, and HR in one comprehensive suite
- Built-in group chats, video calls, and file sharing
- Мобильные приложения для iOS и Android в комплекте
❌ Минусы
- Steep learning curve from the many features and complex user interface
- Limited customization options compared to enterprise CRMs
- Служба поддержки клиентов может медленно решать проблемы.
- Free plan lacks workflow automation and invoicing
Сравнение характеристик
Ready to see how Salesforce and Bitrix24 stack up feature by feature?
We will cover 9 key features that matter most when choosing a crm software for your business.
| Особенность | Salesforce | Битрикс24 |
|---|---|---|
| Начальная цена | 25 долларов США/пользователь/месяц | $49/org/month (flat) |
| Бесплатный план | ❌ | ✅ До 12 пользователей |
| Core CRM & Sales Pipeline | ✅ | ✅ |
| Автоматизация с помощью ИИ | ✅ Искусственный интеллект Эйнштейна | ✅ Второй пилот |
| Управление проектом | ❌ | ✅ Диаграмма Ганта + Канбан |
| Встроенный чат и видеосвязь | ❌ | ✅ |
| Интеграция приложений | ✅ Более 5000 приложений | ✅ Ограниченное количество |
| Аналитика и отчетность | ✅ Продвинутый | ✅ Базовый |
| Лучше всего подходит для | Команды, ориентированные на продажи | All in one platform users |
1. Core CRM Platform
Salesforce: The salesforce crm is the market leader and the best crm by every major analyst report. It gives sales reps a complete view of customers — including account activity, key contacts, and full conversation history. Salesforce handles even the most complex customer relationship management processes as your business grows.
Bitrix24: Bitrix24 centralizes contact management, leads, deals, and companies into a sales funnel view. The core crm tracks customer relationships and supports lead generation through web forms and inbound inquiries. It works as a simple crm with the option to scale into more advanced features.
⚠️ Предупреждение: Salesforce’s CRM is more powerful but requires more setup. Bitrix24 is faster to start but may lack depth for complex enterprise sales processes.
2. Автоматизация с использованием ИИ
Salesforce: Einstein AI (now Agentforce) is Salesforce’s groundbreaking ai innovation. The ai agent automates tasks, scores leads, and personalizes customer experiences across every salesforce product. In 2025, Salesforce moved fully into AI commitments with agentic automation — and increased automation has been shown to boost employee productivity by 30%.
Bitrix24: Co-Pilot is Bitrix24’s ИИ-помощник. It helps new users navigate features, automate routine tasks, and create content. Co-Pilot is useful but not as deep as Einstein AI for forecasting or full pipeline automation.
3. Аналитика и отчетность
Salesforce: Salesforce integrates with Tableau for advanced analytics and high-accuracy forecasting. Data Cloud unifies real-time business data from any source for a complete view of customers. The reporting suite is one of the deepest in the industry — and helps any chief digital officer turn data into decisions.
Bitrix24: Bitrix24 lets users generate reports and shared dashboards for real-time project visibility. It tracks CRM performance, employee workloads, and task completion. Reports are solid for small businesses but lighter than Salesforce’s analytics depth.
4. Инструменты управления проектами
Salesforce: Salesforce is a CRM platform — it does not include native project management tools. You can add project features through AppExchange apps, but that adds cost and implementation work. This is one area where Bitrix24 has a clear advantage.
Bitrix24: Bitrix24 includes full project management built in — Gantt charts, Kanban boards, task assignments, deadlines, and отслеживание времени. Teams can run CRM and managing projects from a single platform. This is one of Bitrix24’s biggest benefits for medium sized businesses.
5. Автоматизация рабочих процессов
Salesforce: Salesforce lets users build automated workflows through a simple point-and-click interface. Workflow Rules, Process Строитель, and Flow can automate nearly any sales process. This is one reason Salesforce remains the best crm for high-volume sales teams.
Bitrix24: Bitrix24 automates routine notifications, lead management, and workflow triggers. Users can build automated workflows without coding. However, workflow automation is only available on paid plans — not the free tier.
6. Интеграции
Salesforce: The AppExchange launched in 2006 and now hosts over 5,000 apps. Popular integrations include QuickBooks, MailChimp, Zendesk, SAP, and Oracle. The MuleSoft Anypoint Platform connects data from almost any system to clients’ existing tech stack.
Bitrix24: Bitrix24 integrates with Google Analytics and standard apps. The integration library is smaller than Salesforce’s AppExchange. For most small businesses, the built-in tools reduce the need for many integrations in the first place.
⚠️ Предупреждение: If your business relies on specific third-party apps, check Bitrix24’s integration list carefully. Salesforce’s AppExchange is much more flexible for complex tech stacks.
7. Командная коммуникация
Salesforce: Salesforce uses Chatter for sharing customer data and updates within sales teams. For full video and messaging, Salesforce-owned Slack is the default — sold separately. This adds cost compared to Bitrix24’s built-in communications.
Bitrix24: Bitrix24 includes integrated chat, video conferencing, voice calls, and a contact center built in. Teams can run group chats and manage internal communications without leaving the platform. This is a big win for remote teams.
8. Простота использования
Salesforce: Salesforce is straightforward and intuitive for its core CRM use case — letting employees focus on business rather than software. Most reps get up to speed within a week. The learning curve is moderate compared to Bitrix24.
Bitrix24: Bitrix24’s user interface is visually appealing but the many features can overwhelm new users. The activity stream and social-media-like layout can lead to missed updates. Support resources include video tutorials and webinars — but expect to invest training time.
9. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | Salesforce | Битрикс24 |
|---|---|---|
| Бесплатно | ❌ | ✅ До 12 пользователей |
| Вход платный | 25 долларов США/пользователь/месяц | 49 долларов США/организация/месяц |
| Средний уровень | 75 долларов США/пользователь/месяц | 99 долларов США/организация/месяц |
| Передовой | 150 долларов США/пользователь/месяц | 199 долларов США/организация/месяц |
| Предприятие | Обычай | 399 долларов США/организация/месяц |
Salesforce: Salesforce is generally considered high in cost compared to other crm solutions. The Essentials tier starts at $25 per user per month, billed annually. Costs scale fast — a team of 10 on Essentials runs $250/month before any add ons.
Bitrix24: Bitrix24 charges per organization, not per user. A team of 50 on Standard pays $99/month — the same as a team of 5. For growing teams, this saves thousands per year over Salesforce’s per user basis pricing.
💡 Результат теста: For a 20-person team, Bitrix24 Standard runs $99/month. Salesforce Essentials for the same team is $500/month. Bitrix24 is roughly 5x cheaper at that team size.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая мощная CRM-система | Salesforce | CRM-система №1 по версии IDC |
| Бесплатный план для небольшой команды | Битрикс24 | Free up to 12 users |
| Управление проектами + CRM | Битрикс24 | Gantt + Kanban built in |
| Передовые технологии искусственного интеллекта и прогнозирования | Salesforce | Einstein AI + Agentforce |
| Affordable for unlimited users | Битрикс24 | Flat fee, not per user |
| Более 5000 интеграций с приложениями | Salesforce | Торговая площадка AppExchange |
| Built-in chat & video | Битрикс24 | No extra apps needed |
💰 Ваш бюджет
Bitrix24 is far more affordable for teams of 5 or more. A team of 20 pays $99/month on Bitrix24 vs $500/month on Salesforce Essentials. Implementation and training also add to total cost on Salesforce.
🔌 Ваш технологический стек
If your business depends on other tools, Salesforce’s 5,000+ AppExchange integrations win — including QuickBooks, MailChimp, and Zendesk. Bitrix24 works best when you rely on its built-in tools and Google Analytics.
📝 Управление вашим бизнесом
If you only need a focused CRM for sales, Salesforce is the better bet. If your team also needs managing projects, HR, and internal communications in a single platform, Bitrix24 covers more ground.
🎓 Ваш уровень опыта
Salesforce is straightforward for its core CRM features. Bitrix24’s user interface has a steeper learning curve because it does more — plan training time for new users.
🆓 Бесплатные пробные версии и демо-версии
Salesforce offers a 30-day free trial. Bitrix24 has a free plan forever for up to 12 users — get a sneak peek of the platform with no time limit before upgrading.
🛟 Варианты поддержки
Salesforce offers 24/7 customer support on higher plans. Bitrix24 users report slower support response times. If speed of support matters, Salesforce has the edge — though both have strong support resources.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Salesforce на Bitrix24?
✅ Что вы получите:
- Big cost savings — flat fee vs per user basis pricing
- Built-in project management tools, HR, and team communication
- Free plan option to test with small business teams first
❌ Что вы потеряете:
- Einstein AI and Agentforce AI agent automation
- Access to 5,000+ AppExchange apps and integrations
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud
📋 Как переключиться:
- Export contacts, leads, and deals from Salesforce as CSV files
- Create a Bitrix24 account and set up your sales pipeline structure
- Import CSV data and reconnect your key integrations in Bitrix24
🔄 Переходите с Bitrix24 на Salesforce?
✅ Что вы получите:
- The world’s #1 CRM with deep sales pipeline depth
- Einstein AI с расширенными функциями оценки и прогнозирования потенциальных клиентов.
- Доступ к более чем 5000 приложениям AppExchange и корпоративным интеграциям.
❌ Что вы потеряете:
- Flat fee pricing — costs rise with every new team member
- Built-in Gantt charts, Kanban boards, and project management
- Native chat, video calls, and group chats without extra apps
📋 Как переключиться:
- Export your bitrix24 crm data (contacts, leads, deals) as CSV files
- Sign up for Salesforce and configure your Sales Cloud pipeline
- Use Salesforce’s import wizard to upload files of data and reconnect apps
Что не было рассмотрено в нашем обзоре
This comparison focused on small to medium sized businesses and standard CRM use cases. We didn’t test enterprise-only Salesforce products like Industries Cloud or evaluate Bitrix24’s self-hosted on-premise option. Larger companies with custom infrastructure needs should request demos directly from each vendor.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing for Larger Teams | Битрикс24 |
| 🚀 Основные функции CRM | Salesforce |
| 🤖 Искусственный интеллект и автоматизация | Salesforce |
| 🎯 Аналитика и отчетность | Salesforce |
| 📋 Управление проектами | Битрикс24 |
| 🔌 Интеграции | Salesforce |
| 💬 Командная коммуникация | Битрикс24 |
| 🏆 Общий победитель | Salesforce |
🏆 ПОБЕДИТЕЛЬ: SALESFORCE
Компания Salesforce победила в 4 из 7 категорий.
Лучше всего подходит для: Sales teams, enterprise CRM, AI-powered customer success
Salesforce and Bitrix24 serve very different aspects of the customer company model.
Salesforce is the best CRM on the market for sales-driven teams that want deep customer relationship management.
Bitrix24 is the better pick when you need a comprehensive suite that runs your whole business from a single platform.
For most businesses focused on sales growth, Salesforce’s AI and ecosystem deliver serious benefits.
For smaller businesses watching cost and needing project management on the same platform, Bitrix24 is a strong, affordable choice.
Either way, both are solid crm solutions — just pick the one that fits how your business operates today.
Больше сравнений Salesforce
Here’s how Salesforce stacks up against other competitors in the CRM industry:
Salesforce побеждает по следующим параметрам: Advanced AI, deeper customization options, enterprise scalability
HubSpot побеждает по следующим показателям: Easier setup, free CRM tier, stronger inbound marketing for small business
Salesforce побеждает по следующим параметрам: AppExchange depth, Einstein AI, enterprise integrations
Zoho CRM выигрывает по следующим параметрам: Lower cost per user, strong marketing campaigns tools, free plan tier
Salesforce побеждает по следующим параметрам: Полный набор корпоративных функций, автоматизация с помощью ИИ, расширенные возможности отчетности.
Пайпдрайв побеждает по: Simpler user interface, lower starting cost for sales teams, faster setup
Salesforce побеждает по следующим параметрам: Breadth of products, AI power, AppExchange marketplace
Freshsales побеждает по следующим показателям: Более понятный интерфейс, более низкая начальная цена, более быстрая реализация.
Больше сравнений Bitrix24
Here’s how Bitrix24 stacks up against other competitors in the CRM space:
Bitrix24 побеждает в следующих случаях: Flat fee pricing, built-in project management, native chat & video
HubSpot побеждает по следующим показателям: User friendly setup, stronger marketing automation, cleaner CRM interface
Bitrix24 побеждает в следующих случаях: Project management tools, internal communications, free plan for unlimited chat users
Zoho CRM выигрывает по следующим параметрам: Strong customization options, polished analytics, focused crm tool design
Bitrix24 побеждает в следующих случаях: Broader project management, free plan availability, employee directory and HR tools
GoHighLevel побеждает по: Marketing automation depth, white-labeling for agencies, funnel building tools
Битрикс24 против ClickUp
Bitrix24 побеждает в следующих случаях: Built-in classic CRM, flat fee pricing, native communications tools
ClickUp побеждает по следующим показателям: Flexible project views, stronger task management UI, cleaner docs
Bitrix24 против понедельника CRM
Bitrix24 побеждает в следующих случаях: Free plan tier, built-in chat & video, flat fee pricing
В понедельник CRM-системы добились успеха в следующих областях: Visual boards, modern interface design, easier learning curve
Часто задаваемые вопросы
Стоит ли использовать Salesforce?
Salesforce is worth it for sales-driven companies needing scalable customer relationship management. As the #1 CRM by IDC, it delivers AI, analytics, and 5,000+ apps. For very small businesses, the cost may be overkill.
Почему Salesforce такой дорогой?
Salesforce uses per-user pricing that scales with team size, plus add ons, implementation, and training costs. The Essentials tier starts at $25/user/month billed annually, but advanced features push total cost higher.
Для чего используется Bitrix24?
Bitrix24 is used for CRM, project management, internal communications, HR, and website building. Companies use it as an all in one platform to manage projects, customer relationships, and team collaboration from a single platform.
Действительно ли Bitrix24 бесплатна?
Yes. Bitrix24 offers a free plan with unlimited users for chat and tasks (12 users for CRM), 5GB storage, and core crm features. Advanced features like workflow automation require paid plans.
Какая CRM-система лучше — Salesforce или Bitrix24?
Salesforce wins for sales-focused teams needing deep CRM, Einstein AI, and 5,000+ integrations. Bitrix24 wins for businesses needing an all in one platform — CRM, projects, and chat — at a lower flat fee.
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