How to Use Lemlist: A Step-by-Step Guide in 2026

Быстрый старт

This guide covers every Lemlist feature:

• Начиная — Create your lemlist account and connect an email provider
• Как использовать шаблоны — Start from proven email template layouts instead of a blank page
• Как использовать кампании — Build, schedule, and track outbound campaigns from one dashboard
• How to Use Email Finder & Verifier — Find verified work email addresses and keep bounce rates low
• How to Use Phone Number Finder — Pull direct phone numbers so you can add calls to any sequence
• How to Use Inbox Rotation — Spread sending volume across several inboxes to protect sender reputation
• Как использовать многоканальные последовательности — Combine email, LinkedIn, and calls in one automated multi-step sequence
• How to Use Lemwarm — Warm up any email account so your emails reach the primary inbox
• Как использовать пользовательские целевые страницы — Send prospects to personalized landing pages that match your pitch
• Как использовать единую папку входящих сообщений — Reply to every channel from one inbox and book more meetings

Необходимое время: 5 минут на каждый фильм

Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы

Почему стоит доверять этому руководству?

I’ve run Lemlist campaigns for two years and tested every feature covered here.

This tutorial comes from real hands-on experience, not vendor screenshots.

Lemlist is one of the best known sales информационно-просветительская работа tools on the market.

But most people only ever use the basic email sequence.

This guide shows you how to use lemlist properly, feature by feature.

Пошаговая инструкция со скриншотами и полезными советами.

Lemlist Tutorial

This How to Use Lemlist tutorial walks through every step, from your first login to advanced multichannel outreach.

Лемлист

Send cold emails that actually get replies. Lemlist combines lead данные, personalization, LinkedIn steps, and built-in warmup in one tool. Start free and launch your first campaign today.

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Getting Started with Lemlist

Before you touch a campaign, finish this one-time setup.

The technical setup takes 15 to 30 minutes.

Шаг 1: Создайте свою учетную запись

Go to the Lemlist website and click Sign Up.

Введите свой рабочий адрес электронной почты и создайте пароль.

✓ Контрольная точка: A confirmation email arrives within a minute.

Step 2: Connect Your Email Provider

Connect Gmail, Outlook, or any SMTP email account you plan to send from.

You can log in with one email and send from another, which helps agencies.

Here’s what the sending setup looks like:

✓ Контрольная точка: The mailbox shows a green connected status.

Step 3: Add DNS Records and a Signature

Add SPF, DKIM, and a custom tracking domain in your DNS settings.

SPF authorizes lemlist to send emails on your behalf, and DKIM signs them for trust.

DNS records can take up to 48 hours to propagate fully.

How to Use Lemlist Templates

Шаблоны gives you a ready email template library built from real outbound campaigns.

Вот пошаговая инструкция по его использованию.

Шаг 1: Откройте библиотеку шаблонов.

Click Templates in the left menu of your lemlist account.

Filter by industry, goal, or channel to match your target audience.

Step 2: Pick a Template and Edit the Copy

Choose a template and rewrite it in your own голос.

Keep the copy conversational and focused on what the prospect actually needs.

Вот как это выглядит:

✓ Контрольная точка: The preview pane shows your real data instead of placeholder текст.

Step 3: Add Custom Variables

Insert custom variables like first name, company, or a one-line note from your research.

Save the edited version so your whole team can reuse it.

How to Use Lemlist Campaigns

Кампании is where you build, launch, and measure every outbound campaign.

Вот пошаговая инструкция по его использованию.

Шаг 1: Создайте новую кампанию

Click Create, then name the campaign after the audience you are targeting.

Clear names save real time once you run ten or more lemlist campaigns.

Step 2: Add Your Leads

Import a CSV, pull leads from the database, or connect your CRM.

Map each column so custom variables fill correctly.

Вот как это выглядит:

✓ Контрольная точка: The campaign dashboard shows leads loaded and steps queued.

Step 3: Set the Schedule and Launch

Pick sending days, hours, and daily volume.

Testing send times against your prospects’ time zones lifts reply rates.

How to Use Lemlist Email Finder & Verifier

Поиск и проверка электронных адресов finds a work email address and checks it before you send emails.

Вот пошаговая инструкция по его использованию.

Step 1: Search by Name and Company

Enter a full name plus the company domain.

You can also run bulk enrichment on an imported list.

Step 2: Review the Confidence Score

Every result gets a score showing how likely the address is valid.

Push only verified results into your campaign.

Вот как это выглядит:

✓ Контрольная точка: Verified contacts show a green status in the lead table.

Step 3: Discard Risky Addresses

Remove catch-all and unknown results before launch.

A good bounce rate stays under 5% to avoid being flagged as spam.

How to Use Lemlist Phone Number Finder

Поиск телефонного номера pulls direct phone numbers so you can add phone calls to the mix.

Вот пошаговая инструкция по его использованию.

Step 1: Enrich Your Lead List

Select your leads and choose the phone enrichment option.

Lemlist checks several data sources to identify a direct line.

Step 2: Check Coverage Before You Dial

Sort the list by phone numbers found.

Coverage is strongest for mid-market and enterprise sales contacts.

Вот как это выглядит:

✓ Контрольная точка: Each enriched lead now shows a direct dial in the contact panel.

Step 3: Add a Call Task to the Sequence

Drop a call step between two email steps.

The task lands in your daily queue with the number attached.

How to Use Lemlist Inbox Rotating Tool

Ротация входящих сообщений spreads volume across several mailboxes so no single inbox gets burned.

Вот пошаговая инструкция по его использованию.

Step 1: Connect Extra Sending Accounts

Add two or three more mailboxes in your account settings.

Use a dedicated secondary domain for cold emails, never your main бизнес домен.

Step 2: Assign the Inboxes to a Campaign

Open campaign settings and select every mailbox you want in rotation.

Lemlist splits sending evenly across them.

Вот как это выглядит:

✓ Контрольная точка: The sending panel lists every connected inbox with its own limit.

Step 3: Cap the Daily Limit per Inbox

Set a sane daily cap on each email account.

Low, steady volume beats one mailbox pushing hundreds of emails.

How to Use Lemlist Multichannel Sequences

Многоканальные последовательности is where lemlist lets you run multichannel outreach that mixes email LinkedIn and calls.

Вот пошаговая инструкция по его использованию.

Step 1: Map the Sequence Steps

Sketch the flow before you build it.

A simple pattern is email, LinkedIn visit, follow-up, then a call.

Step 2: Add LinkedIn and Call Actions

Click the plus icon and choose LinkedIn messages, invites, or a call task.

Set a wait time of two or three days between steps.

Вот как это выглядит:

✓ Контрольная точка: Последовательность строитель shows a mixed chain of email, LinkedIn, and call icons.

Step 3: Write Follow-Ups That Add Something New

Never send a bare bump message.

Each follow-up should bring new information to earn a reply.

How to Use Lemlist Lemwarm

Лемварм builds sender reputation by exchanging real conversations with a trusted network.

Вот пошаговая инструкция по его использованию.

Step 1: Turn On Warm-Up for Each Mailbox

Open Lemwarm and switch it on for every email provider you connected.

Gmail and Outlook both work.

Step 2: Set the Ramp-Up Curve

Start low and let volume climb over three to four weeks.

Warming up gradually builds a better sender reputation than a hard start.

Вот как это выглядит:

✓ Контрольная точка: The dashboard shows a rising inbox rate and a falling spam rate.

Step 3: Watch the Deliverability Report

Check the weekly report for spam placement and inbox rate.

Pause new campaigns if placement drops.

How to Use Lemlist Custom Landing Pages

Пользовательские целевые страницы turns one page into hundreds of personalized landing pages.

Вот пошаговая инструкция по его использованию.

Step 1: Build the Page Template

Open the landing pages editor and pick a layout.

Keep it to one message and one call to action.

Step 2: Drop In Custom Variables

Add the same variables you use in emails, like company name or logo.

Each prospect then sees a page that speaks to their бизнес.

Вот как это выглядит:

✓ Контрольная точка: The preview shows a sample lead’s company details filled in.

Step 3: Link the Page From Your Sequence

Paste the dynamic link into any email step.

Track clicks per lead inside the campaign report.

How to Use Lemlist Unified Inbox

Единый почтовый ящик collects replies from every mailbox and channel in one place.

Вот пошаговая инструкция по его использованию.

Шаг 1: Откройте вкладку «Входящие»

All replies from your connected mailboxes land here.

Filter by campaign, owner, or status.

Step 2: Reply and Tag the Lead

Answer inside lemlist so the thread stays attached to the campaign.

Mark the lead as interested, not now, or not a fit.

Вот как это выглядит:

✓ Контрольная точка: Every reply appears with its campaign name beside it.

Step 3: Push Hot Leads to Your CRM

Send interested replies straight to HubSpot, Пайпдрайв, or Salesforce.

That removes the manual work of copying threads by hand.

Lemlist Pro Tips and Shortcuts

After two years of daily use, these are the tips that saved me the most time.

For example, subject lines under 40 characters earn higher open rates than clever ones.

Review campaign performance every week and let the reports decide what you scale.

Автоматизация also removes the manual tasks that used to eat an hour each morning.

Клавиатурные сочетания

Скрытые функции, которые большинство людей упускают из виду.

• A/B-тестирование: Run two versions of a step and change one variable at a time. That is the only way to learn what really lifts replies.
• Агенты искусственного интеллекта: Describe your ideal customer and let the AI agents draft a first sequence you can then edit.
• Liquid conditions: Show different copy to different segments inside one email template instead of cloning campaigns.

Lemlist Common Mistakes to Avoid

Mistake #1: Sending From Your Main Company Domain

Mistake #2: Launching Campaigns Before Разогревать Finishes

Mistake #3: Personalizing Only the First Name

Lemlist Troubleshooting

Проблема: письма попадают в папку «Спам».

Причина: Missing DNS records, a cold domain, or spammy subject lines.

Исправить: Recheck SPF and DKIM, turn on Lemwarm, and cut links from the first email.

These advanced tools help you avoid spam filters and reach the primary inbox again.

Problem: Bounce Rate Above 5%

Причина: An old or unverified list full of dead addresses.

Исправить: Re-run the verifier on every lead and delete catch-all results before launch.

Problem: The Campaign Will Not Launch

Причина: A missing custom variable value on one or more leads.

Исправить: Open the error panel, add fallback values, then hit launch again.

📌 Примечание: If none of these fix your issue, contact Lemlist support through the in-app chat.

Что такое Lemlist?

Лемлист is a sales outreach tool that helps you reach prospects across email, LinkedIn, and phone.

Think of it as a mail merge that also protects your domain and books meetings.

It was founded by Guillaume Moubeche, a co-founder who grew the business without outside funding.

Посмотрите этот краткий обзор:

These are the core features you get:

• Шаблоны: Start from proven email template layouts instead of a blank page
• Кампании: Build, schedule, and track outbound campaigns from one dashboard
• Поиск и проверка электронных адресов: Find verified work email addresses and keep bounce rates low
• Phone Number Finder: Pull direct phone numbers so you can add calls to any sequence
• Ротация входящих сообщений: Spread sending volume across several inboxes to protect sender reputation
• Многоканальные последовательности: Combine email, LinkedIn, and calls in one automated multi-step sequence
• Лемварм: Warm up any email account so your emails reach the primary inbox
• Пользовательские целевые страницы: Send prospects to personalized landing pages that match your подача
• Единый почтовый ящик: Reply to every channel from one inbox and book more meetings

Полный обзор смотрите в нашем разделе Lemlist review.

Цены Lemlist

Here’s what Lemlist costs in 2026:

Бесплатная пробная версия: Yes, you can test the core features before paying.

Гарантия возврата денег: No refund window, but you can cancel any time.

💰 Лучшее соотношение цены и качества: Multichannel Expert, because LinkedIn messages and phone calls are where reply rates jump.

Lemlist против альтернатив

How does Lemlist compare? Here’s the landscape in 2026:

Краткий выбор:

• Лучший вариант в целом: Lemlist — personalization plus warmup in one place
• Оптимальный бюджет: Saleshandy — most features per dollar for small teams
• Лучший вариант для начинающих: Mailshake — simplest campaign builder here
• Best for volume: Instantly — unlimited mailboxes for heavy senders

🎯 Альтернативы Lemlist

Looking for Lemlist alternatives? These are the top options:

• 🚀 Немедленно: Unlimited mailboxes and fast sending for teams running high-volume cold emails.
• 💰 Снов: Cheap lead search plus email drip campaigns for small sales teams.
• 🏢 Аполлон: Huge contact database with dialer and CRM built into one platform.
• 🔍 Охотник: Simple email finder and verifier with a light campaign builder attached.
• 🧠 Ответ IO: Strong AI agents and multichannel steps for sales teams that want automation.
• 📊 UpLead: Verified B2B data with real-time checks, better for list building than sending.
• 👶 Mailshake: Beginner-friendly sequences with calls and social steps in one dashboard.
• 🔒 Дятел: Careful sending limits and agency features that guard email deliverability.
• ⚡ Smartlead: Unlimited inbox rotation and warmup at a low price per seat.
• 💼 Saleshandy: Affordable sequences, warmup, and lead finder in a single subscription.
• 🎯 Кленти: Sales engagement with deep CRM sync for outbound teams using HubSpot.
• 🔥 Warbox: Pure warmup service you can bolt onto any email provider you already use.
• 🔧 Maildoso: Done-for-you inboxes and domains with DNS records configured for you.
• ⭐ Манирич: Pay-per-email pricing with no seat limits, good for lean agencies.
• 🌟 Теплой: Automated warmup with deliverability checks across Gmail, Outlook, and more.

Полный список смотрите в нашем Альтернативы Lemlist гид.

⚔️ Сравнение Lemlist

Вот как Lemlist выглядит в сравнении с каждым из конкурентов:

• Lemlist против мгновенного: Instantly wins on raw sending volume. Lemlist wins on personalization, LinkedIn steps, and landing pages.
• Лемлист против Снова: Snov is cheaper for basic email outreach. Lemlist offers deeper multichannel outreach and better warmup.
• Лемлист против Аполлона: Apollo has more contact data. Lemlist writes and sends better personalized cold emails.
• Лемлист против Хантера: Hunter is the stronger email finder. Lemlist is the stronger campaign and sequence builder.
• Lemlist против Reply ИО: Reply IO matches Lemlist on channels. Lemlist has a friendlier editor and stronger templates.
• Lemlist против UpLead: UpLead sells data only. Lemlist actually runs the campaigns once you have that data.
• Lemlist против Mailshake: Mailshake is simpler to learn. Lemlist gives you more control over deliverability settings.
• Лемлист против дятла: Woodpecker suits agencies with strict sending caps. Lemlist suits teams wanting multichannel reach.
• Lemlist против Smartlead: Smartlead costs less at scale. Lemlist offers better copy tools and personalized landing pages.
• Lemlist против Saleshandy: Saleshandy is the budget pick. Lemlist has richer features and a bigger integration list.
• Лемлист против Кленти: Klenty is built around CRM workflows. Lemlist is built around creative outbound campaigns.
• Lemlist против Warbox: Warmbox only warms inboxes. Lemlist bundles warmup with sending, data, and reporting.
• Lemlist против Maildoso: Maildoso supplies infrastructure. Lemlist supplies the campaigns you run on top of it.
• Lemlist против Manyreach: Manyreach charges per email sent. Lemlist charges per user with far more features.
• Лемлист против Варми: Warmy focuses on inbox placement testing. Lemlist covers the full outreach workflow instead.

Start Using Lemlist Now

You now know how to use every major Lemlist feature:

• ✅ Шаблоны
• ✅ Кампании
• ✅ Email Finder & Verifier
• ✅ Phone Number Finder
• ✅ Inbox Rotation
• ✅ Многоканальные последовательности
• ✅ Lemwarm
• ✅ Пользовательские целевые страницы
• ✅ Единый почтовый ящик

Следующий шаг: Pick one feature and try it today.

Most people start with Templates.

Это займет меньше 5 минут.

Часто задаваемые вопросы

Для чего используется lemlist?

Lemlist is used for холодное электронное письмо and multichannel outreach. Sales teams use it to find leads, personalize messages, warm up inboxes, and book more meetings through automated sequences.

Сколько стоит Lemlist?

Lemlist starts at $63 per month per user on the Email Pro plan. Multichannel Expert costs $87 per month per user, and Enterprise pricing is custom.

What is lemlist’s reputation?

Lemlist has a strong reputation for personalization and deliverability tools. Users rate it around 4.5 out of 5, praising Lemwarm but noting the price sits above budget rivals.

Lemlist лучше, чем Apollo?

It depends on your need. Apollo wins on contact data volume. Lemlist wins on personalized cold emails, LinkedIn steps, custom landing pages, and inbox warmup.

Есть ли у Lemlist бесплатная пробная версия?

Yes. Lemlist offers a free trial so you can connect an email account, build a first campaign, and test deliverability before paying for a seat.