⚡ 간단 평가:
- 가격: Keap costs $299/month (annually billed). Bitrix24 starts at $49/organization/month.
- 다음과 같은 경우에 가장 적합합니다: Keap for sales and marketing 오토메이션. Bitrix24 for project management and internal communications.
- 주요 차이점: Keap automates the customer journey. Bitrix24 runs the whole company on one platform.
- 저희가 선택한 제품: Keap, rated 4.2 against 3.0, because its automation features are easier to use.
The cheaper CRM software here is not the obvious loser.
Bitrix24 costs a fraction of what Keap charges each month.
But price is the smallest difference between these two crm platforms.
Keap is built to automate sales and marketing for 소규모 사업체.
Bitrix24 is a communications platform that happens to include a crm tool.
개요
This Keap vs Bitrix24 comparison covers pricing, key features, and ease of use.
저희는 두 회사 모두의 문서, 가격표, 사용자 리뷰를 검토했습니다.
저희 필진들은 각 플랫폼 내부에서 직접 시간을 보내기도 했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
By the end you will know which one fits your 사업 전략.
Keap이란 무엇인가요?
Keap is a customer relationship management tool for small businesses.
It was called Infusionsoft before the rebrand to Keap CRM.
The software combines CRM, sales and marketing automation, and e-commerce in one dashboard.
It automates almost every stage of the sales journey.
Keap offers a visual Campaign 건축업자 for building campaigns without code.
Most owners pick it to stop chasing follow-ups by hand.
🏆 우승: Keap
Automation that follows up so your sales team does not have to. Keap customers report saving 10 hours per week. Free migration is included.
가격 유지
Keap plans are billed as one annual package. Here is the current figure.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| Keap (올인원) | 월 299달러 (연간 청구) | Established small businesses automating sales and marketing |
| Additional user | $30/month each | 성장하는 영업팀 |
| 전문가 코칭 | 499달러 일회성 | Owners who want guided setup |
Pricing verified August 2026.
무료 체험: 14 days with access to all features. No long contract to start.
환불 보장: Keap does not publish a blanket refund window. Check terms before you pay.
📌 메모: Pricing is tied to your contact list size. Costs climb once you pass a contact threshold, so count your contacts first.
⚠️ Pricing conflict: Our research notes list three tiers (Lite $79, Pro $169, Max $199 for 500 contacts). Our CSV records a single $299/month annual figure, and every table and card here uses the CSV number. Confirm your tier on the Keap pricing page before you buy.
Keap의 주요 이점
Here is what makes Keap worth the monthly fee:
- Automation that saves hours: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
- 캠페인 빌더: A visual flowchart tool for sales campaigns. Drag and drop tools handle advanced automations without a developer.
- 리드 스코어링: Keap will score leads by engagement. A high lead score tells your sales team who to call first.
- Invoicing and payment processing: Billing lives inside the CRM. Checkout forms and payment processing integrations support e-commerce work.
- 전담 사업 부문: A separate business line for calls and texts keeps work off your personal number.
- 2,500+ third party integrations: Keap connects with more than 2,500 platforms. Most third party tools you already pay for will link up.
- Onboarding help: Free migration, checklists, and training webinars. A customer success manager covers any needed assistance.
The dashboard itself is plain, which is the point for new users.
우리 팀이 발견한 점
우리의 작가 signed up for Keap and spent several days building a test campaign. Here is what stood out:
Keap의 장점과 단점
✅ 장점
- Customers who use automation report saving 10 hours per week
- Free migration and a dedicated customer success manager on every plan
- Connects with more than 2,500 platforms and tools
- Invoicing and payment processing are built in
- Setup can be done in as little as 20 minutes
❌ 단점
- Pricing is high enough to deter brand new small businesses
- Expert Coaching costs an extra $499 one time
- Each additional user adds $30 per month
- The user community is not very active
Bitrix24란 무엇인가요?
Bitrix24 is a cloud-based work hub for companies of any size.
It bundles CRM, project management, and team chat into a single platform.
Bitrix24 CRM centralizes customer relationships and every contact record in one database.
Around that sit tasks, documents, and internal communications.
The free plan covers up to 12 users with 5 GB of storage.
That free tier is why so many smaller businesses try it first.
비트릭스24
One workspace for CRM, tasks, and chat. Paid plans charge a flat fee, not a per user basis. A free plan covers 12 users.
Bitrix24 가격
Bitrix24 charges per organization. Team size does not change the bill.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기초적인 | 월 49달러/기관 | Small teams testing core CRM |
| 기준 | 월 99달러/기관 | Medium sized businesses managing projects |
| 전문적인 | 월 199달러/기관 | 고급 기능을 필요로 하는 기업 |
| 기업 | 월 399달러/기관 | Large firms with remote teams |
Pricing verified August 2026.
무료 체험: 30 days on the Professional plan. A permanent free plan also exists for 12 users.
환불 보장: No public refund policy. Annual billing cuts about 20%, two-year billing about 31%.
📌 메모: The free plan skips invoicing and workflow automation. Communication and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Our research notes list a Plus plan at $39/month and Standard at $99 with unlimited users. Our CSV lists Basic, Standard, Professional, and Enterprise at $49, $99, $199, and $399. Tables here follow the CSV. Check the live pricing page before you commit.
Bitrix24의 주요 이점
Here is where Bitrix24 earns its keep:
- 고정 가격제: Paid plans cost a fixed amount instead of a per user basis. Adding staff does not raise the bill.
- 프로젝트 관리 도구: Gantt charts and Kanban boards sit beside the CRM. Managing projects and deals happens in one place.
- 협업 도구: Chat, video calls, and group chats are built in. The activity stream keeps the whole company in the loop.
- Document handling: Secure cloud storage with real-time co-editing and version control. You can upload files and use file sharing without a second app.
- HR basics: An employee directory and company structure chart cover people management.
- Websites and online stores: Build a landing page or a store with a product catalog, then connect Google Analytics.
- 보안: Data hosting on Amazon Web Services with SSL encryption. Regional hosting matters to teams in the European Union.
The home dashboard puts search, messages, and tasks on one screen.
우리 팀이 발견한 점
Our writer set up a free Bitrix24 account and ran a small project through it. Here is what stood out:
Bitrix24 장점 및 단점
✅ 장점
- Free plan for 12 users that G2 reviews rate highly
- Flat organization pricing instead of per-seat billing
- CRM, tasks, chat, and documents in one workspace
- Extranet access lets you work safely with outside partners
❌ 단점
- Steep learning curve caused by the sheer number of features
- G2 reviews flag slow support and occasional bugs
- Customization options frustrate some teams
- The activity feed buries updates if nobody checks it
기능 비교
Both tools call themselves CRM software, but they solve different problems. Below are ten areas that decide most purchases.
| 특징 | 킵 | 비트릭스24 |
|---|---|---|
| 시작 가격 | Loading... | 월 49달러/기관 |
| 무료 플랜 | ❌ | ✅ |
| 영업 및 마케팅 자동화 | ✅ | ✅ |
| 프로젝트 관리 도구 | ❌ | ✅ |
| 랜딩 페이지 빌더 | ✅ | ✅ |
| 송장 발행 및 결제 처리 | ✅ | ✅ |
| Internal Chat and Video | ❌ | ✅ |
| 리드 스코어링 | ✅ | ❌ |
| 모바일 앱 | ✅ | ✅ |
| 가장 적합한 대상 | 영업 및 마케팅 자동화 | All in one platform for teams |
1. CRM 및 연락처 관리
킵: Every contact record holds tags, custom fields, and full history. Keap CRM is built around the customer journey, so each new lead drops straight into a follow-up sequence. Sales management stays simple because there is only one way to do things.
비트릭스24: Contact management runs deeper and wider. You can switch between simple CRM mode and classic CRM mode as your process matures. Core CRM records, companies, and deals all connect, though the extra settings slow new users down.
2. 자동화 빌더
킵: The Campaign Builder is a visual flowchart. You pick a trigger, then chain automated actions and automated tasks behind it. Templates cover common marketing automations, and drag and drop editing handles advanced automations without code.
비트릭스24: Workflow automation covers business processes as well as sales. Automated workflows push routine updates and notifications so nobody chases status by hand. The rule editor is powerful but reads more like admin software than a marketing tool.
⚠️ 경고: Workflow automation is missing from the Bitrix24 free plan. Budget for a paid tier if automation is the reason you are shopping.
3. Email Marketing and Messaging
킵: Email marketing is the core strength. Email campaigns target people by CRM tag and segment, and Keap claims a 99.5% deliverability rate. 텍스트 messages and a dedicated business line sit in the same inbox.
비트릭스24: Communications tools point inward, not outward. Chat, video conferencing, and 목소리 calls keep staff connected, and the contact center pulls inbound inquiries from several channels. Outbound email marketing campaigns are thinner than Keap’s.
4. Landing Pages and Online Stores
킵: The landing page builder ships with templates and a web form tool for lead capture. Start with one landing page, then connect multiple landing pages to the same campaign. Checkout forms handle payment on the same page.
비트릭스24: Sites and Store builds full websites, not just landing pages. Online stores get a product catalog and payment handling, and web forms feed lead generation straight into the CRM. Design control is looser than a dedicated site builder.
5. Sales Pipeline and Boards
킵: The sales pipeline is a visual board you drag deals across. It is deliberately narrow, so a small sales team learns it fast. Multiple sales pipelines are supported for different offers.
비트릭스24: Kanban boards cover both the sales funnel and everyday task management. The same board style appears across the platform, which helps once you learn it. Sales teams get more views than most of them will use.
6. 잠재고객 관리 및 추적
킵: Lead management is scored, not just listed. Keap rates each prospect by engagement so reps chase the warmest names and increase conversions. Follow-up sequences also chase repeat business and cross sells after the first sale.
비트릭스24: Leads, deals, contacts, and companies are separate objects you move through the sales process. Tracking is thorough, but there is no lead scoring engine to rank prospects for you. Reps decide priority themselves.
7. AI Assistants
킵: Keap AI drafts email copy and suggests automation from plain language prompts. It works inside the flows you already built. The suggestions lean toward sales automation rather than general writing.
비트릭스24: Co-Pilot helps you find features and finish tasks across HR and automation features. It doubles as a guide for people lost in the menus. Useful, though it is patching a navigation problem.
8. Campaigns Versus Projects
킵: Marketing campaigns are the main event. Broadcasts, drip sequences, and offers all run from the same builder, which is why conversion rates matter more here than task lists. There is no project board.
비트릭스24: Task management is a first-class feature with deadlines, checklists, and workload tracking. Gantt views cover long projects. Marketing campaigns exist, but they are a side dish next to delivery work.
9. Reporting and Documents
킵: Pipeline management 보고 shows deal stages, revenue, and campaign results. You can generate reports on the sales pipeline quickly. Document storage is not part of the product.
비트릭스24: A built-in office suite lets you create documents, spreadsheets, and slides without leaving the tab. Customizable reports and shared dashboards give real-time visibility. Customization options here are wide, which is both the appeal and the complaint.
💡 꿀팁: Bitrix24 packs many features into one screen, and that is exactly what overwhelms people. Hide unused menu items on day one and the user interface calms down.
10. 가격 및 비용
Here are both price lists side by side, straight from our records.
| 층 | 킵 | 비트릭스24 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험) | ✅ 12 users |
| 기입 | — | Basic: $49/organization/month |
| 중간 | — | Standard: $99/organization/month |
| Main plan | 월 299달러 (연간 청구) | Professional: $199/organization/month |
| 최상위 | +$30/month per extra user | Enterprise: $399/organization/month |
킵: The monthly fee is high for entry-level owners and fair for an established business. You are paying for sales and marketing automation, not seats. Add the $499 coaching fee if you want a guided start.
비트릭스24: Only the Enterprise tier climbs past Keap’s main plan. For a 20-person team that flat fee is hard to beat, and the free plan makes testing risk-free.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 빠듯한 예산 | 비트릭스24 | Free plan, then $49 flat |
| 영업 자동화 | 킵 | Campaign Builder plus lead scoring |
| 프로젝트 관리 | 비트릭스24 | Gantt charts and boards |
| Email marketing at scale | 킵 | Tag-based email campaigns |
| Team chat and files | 비트릭스24 | Chat, video, file sharing |
| 가장 빠른 설치 | 킵 | Running in about 20 minutes |
💰 예산
Keap asks for real money before you see results. Bitrix24 lets you start at zero and pay later.
🔌 사용 중인 기술 스택
Keap links to more than 2,500 third party tools, which suits a stack you already like. Bitrix24 prefers to replace those apps instead.
📝 귀사의 영업 프로세스
If your sales process is one funnel with steady follow-up, Keap fits. If work spans different aspects of delivery, Bitrix24 fits.
🎓 귀하의 경험 수준
Keap is user friendly enough for a solo owner. Bitrix24 is incredibly easy in the basics and hard in the settings.
🆓 무료 체험 및 데모
Keap gives 14 days with everything unlocked. Bitrix24 gives 30 days on the Professional plan plus a permanent free tier.
🛟 지원 옵션
Keap runs 24/7 chat, email, and weekday phone support for U.S. customers. Bitrix24 leans on support resources and video training, and G2 reviews call its help slow.
전환 가이드
Already on one of them? Here is what changes if you move.
🔄 Keap에서 Bitrix24로 전환하시나요?
✅ 얻게 될 이점:
- A far lower bill, starting with a free tier
- Task boards, Gantt charts, and document storage
- Built-in chat and video for internal communications
❌ 잃게 될 것:
- Lead scoring and the Campaign Builder
- The dedicated business line for calls and texts
- Free migration and a named success manager
📋 전환 방법:
- Export contacts, tags, and campaign data from Keap as CSV
- Open a free Bitrix24 account and map your fields
- Rebuild your top two sequences before cancelling Keap
🔄 Bitrix24에서 Keap으로 전환하시나요?
✅ 얻게 될 이점:
- Stronger email marketing and tag-based segments
- Lead scoring that ranks prospects automatically
- A calmer screen and a much shorter learning curve
❌ 잃게 될 것:
- Project management tools and the office suite
- Group chats, video calls, and the employee directory
- Flat pricing that ignores headcount
📋 전환 방법:
- Export your CRM records and deal history from Bitrix24
- Start the 14-day Keap trial and use the free migration offer
- Move project work to a separate tool before you cut over
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and mid-sized companies. We did not test on-premise Bitrix24 hosting, bulk contact tiers above 500 records, or custom API work. Enterprise procurement and multi-region compliance sit outside our scope. If you run a 200-person operation, your priorities will differ from what we cover here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 비트릭스24 |
| 🚀 영업 및 마케팅 자동화 | 킵 |
| 📧 이메일 마케팅 | 킵 |
| 🎯 리드 관리 | 킵 |
| 👶 사용 편의성 | 킵 |
| 🗂️ 프로젝트 관리 | 비트릭스24 |
| 🔌 통합 | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 5 of 7 categories.
다음과 같은 경우에 가장 적합합니다: sales and marketing automation, email campaigns, solo owners with growth goals
Keap and Bitrix24 are not really rivals. Keap is a sales and marketing engine wearing a CRM badge. Bitrix24 is a unified platform for running a company.
Our Keap CRM editor’s rating is 4.2 against 3.0 for Bitrix24. The gap comes from focus. Keap does fewer things and asks less of you.
Bitrix24 is the better buy for teams that need managing projects, chat, and files without paying per head. It is also the only free option here.
We recommend Keap CRM if the job is turning more leads into paying customers. Our full Keap review covers the automation side in more depth.
Keap 비교에서 더 많은 내용
Here is how Keap holds up against other crm platforms buyers shortlist:
Keap은 계속해서 승리합니다: gentler setup for non-agencies, free migration, weekday phone support
고하이레벨 승리 항목: agency sub-accounts, white-label branding, cheaper entry price
Keap은 계속해서 승리합니다: invoicing inside the CRM, a business line for texts, one price with no module upsells
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuinely free tier, deeper reporting, a larger app marketplace
킵 대 액티브캠페인
Keap은 계속해서 승리합니다: payment processing, appointment booking, guided onboarding with coaching
ActiveCampaign이 다음 분야에서 승리했습니다: lower monthly entry cost, finer email segmentation, more send-time controls
Bitrix24 비교 항목 더 보기
Buyers weighing Bitrix24 usually look at Zoho CRM as well. Here are three more matchups:
Bitrix24가 다음에서 승리했습니다: flat team pricing, built-in task boards, internal chat and calls
HubSpot이 다음 분야에서 우위를 차지했습니다: a cleaner screen, better marketing analytics, faster onboarding for new users
비트릭스24 vs 클릭업
Bitrix24가 다음에서 승리했습니다: a real CRM with deals, telephony and contact center, website building
ClickUp이 다음 분야에서 우위를 점했습니다: nicer task views, faster performance, a friendlier mobile app
Bitrix24가 다음에서 승리했습니다: free plan, storage and documents, collaboration beyond sales
파이프드라이브 승리 항목: a tighter sales funnel, quicker setup, clearer deal forecasting
This video walks through the closest Bitrix24 대안.
자주 묻는 질문
Keap은 무엇에 사용되나요?
It organizes leads and automates follow-up for a 소규모 사업. Keap features cover email, texts, invoicing, and pipeline tracking in one system.
Keap은 사용하기 쉬운가요?
Yes for daily work. Setup can take about 20 minutes, and the mobile Keap app covers contacts on the road. Advanced flows still need patience.
Bitrix24는 무엇에 사용되나요?
Running a whole company from one workspace. It handles CRM, tasks, documents, chat, and websites, which suits teams replacing several separate apps.
Bitrix24는 정말 무료인가요?
The free plan is real: 12 users, 5 GB storage, core CRM. Invoicing and workflow automation are held back for paid tiers.
그것은 최고의 CRM for a small team?
Keap, if you sell through email and want automation that works out of the box. Pick Bitrix24 when budget and project work matter more.
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