Inicio rápido
Esta guía abarca todas las funciones de Apollo:
- Empezando — Create your Apollo account and finish the basic settings
- Cómo usar una base de datos B2B — Search 275 million contacts by job title, company size, and industry
- Cómo utilizar la puntuación de clientes potenciales — Rank qualified leads so reps call the hottest names first
- Cómo usar el enrutador de clientes potenciales entrantes — Send new leads from your forms to the right rep in seconds
- Cómo utilizar la interacción con las ventas — Run automated email campaigns across multiple channels from one place
- Cómo usar el programador de reuniones — Let prospects book time without the back-and-forth email thread
- Cómo utilizar la gestión de acuerdos — Track every open deal and move it forward before it goes cold
- Cómo utilizar la inteligencia conversacional — Turn call recordings into searchable notes and next steps
- Cómo utilizar el análisis de ventas — Watch key metrics like open rates and reply rates in real time
- Cómo utilizar el coaching de ventas — Coach reps with real call data instead of gut feeling
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have run Apollo daily for two years across cold outreach and inbound work.
Every step here comes from my own account, not a vendor demo reel.
Apollo is one of the most used lead generation platforms in B2B sales today.
Most people only touch search and stop there.
The platform packs powerful tools for finding and engaging ideal customers.
This guide on how to use Apollo shows you every major feature.
Paso a paso, con capturas de pantalla y consejos profesionales.
Tutorial de Apollo
This Apollo tutorial walks through each feature in order, from your first search to sales coaching.
Sales professionals and marketing managers both get value from the same account.
Apolo
Find verified contacts and book more meetings from one platform. Apollo gives sales teams a database of 275 million contacts plus sequences, a dialer, and deal tracking. Start free — no credit card needed.
Primeros pasos con Apollo
Before any feature works, finish this one-time setup.
Tarda unos tres minutos.
Here is my walkthrough of the platform first:
Ahora vamos a desglosar cada paso.
Paso 1: Crea tu cuenta
Go to apollo.io and click Sign Up.
Sign in with your work email, not a personal one.
Apollo reads your domain to suggest an ideal customer profile straight away.
✓ Control: Comprueba tu bandeja de entrada para el correo electrónico de confirmación.
Step 2: Connect Your Mailbox and CRM
Open Settings and connect Google Workspace or Outlook.
Then connect Fuerza de ventas or HubSpot so records sync both ways.
This one move keeps your tech stack clean from day one.
Two-way sync helps streamline your workflow so nothing gets typed twice.
Así es como se ve:
✓ Control: Your mailbox shows a green connected badge.
Step 3: Finish the Basic Settings
Set your sending window, daily limit, and time zone.
Import an existing list from a csv file if you have one.
These basic settings required at the start protect email deliverability later.
✅ Hecho: Your Apollo account is live and ready for every feature below.
Cómo usar la base de datos Apollo B2B
Base de datos B2B lets you find ideal prospects inside a pool of 275 million contacts and 73 million companies.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open People Search
Click People in the left sidebar.
Apollo loads the search screen with saved filter groups on the left.
Paso 2: Aplicar filtros de búsqueda avanzada
Pick job title, company size, location, and technology used.
Layer buying intent signals on top to surface accounts already shopping.
Así es como se ve:
✓ Control: Your result count drops as each filter narrows the pool.
Step 3: Reveal and Export
Select the rows you want and click Save to a list.
Credits only burn when you reveal work emails or phone numbers.
✅ Resultado: You have a clean list of potential customers matched to your ideal customer profile.
💡 Consejo profesional: Datos accuracy runs near 80-88% in the US. Outside it, accuracy drops to roughly 60%, so verify rows before you send emails.
Cómo utilizar Apollo Lead Scoring
Puntuación de clientes potenciales ranks every contact so your sales teams work the best names first.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open Scoring Settings
Go to Engage, then Lead Scoring.
Apollo starts you with a default model you can edit.
Step 2: Weight Your Signals
Add points for job title match, company size, and website visits.
Subtract points for students, interns, and free email domains.
Así es como se ve:
✓ Control: Each contact now shows a coloured score chip beside the name.
Step 3: Sort Your List
Sort any list by score and work top down.
✅ Resultado: Your reps stop guessing and spend the day on qualified leads only.
💡 Consejo profesional: Rebuild your model every quarter using closed-won data instead of opinion.
Cómo usar el enrutador de clientes potenciales entrantes de Apollo
Enrutador de clientes potenciales entrantes sends new leads from your forms straight to the right rep.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Connect Your Form
Open Inbound Router and link your form or website tool.
Apollo does not build landing pages, so keep using your current constructor.
Step 2: Write the Routing Rule
Route by territory, company size, or industry.
Add a fallback owner so nothing lands in an empty queue.
Así es como se ve:
✓ Control: A test submission appears under the rep you assigned.
Step 3: Turn On Instant Alerts
Push a Slack ping the moment a lead arrives.
✅ Resultado: Speed to lead drops from hours to under a minute.
💡 Consejo profesional: Route demo requests to a live calendar link, not an email queue.
Cómo utilizar Apollo Sales Engagement
Compromiso de ventas runs automated email campaigns and calls across multiple channels from one screen.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Build a Sequence
Click Sequences, then Create.
This is where sales outreach stops being manual and starts repeating itself.
Pick your content type for each step: email, call task, or LinkedIn tocar.
Step 2: Write and Personalise
Start from pre built templates and edit the opening line.
La escritura de IA asistente drafts personalized messages from each contact record.
Así es como se ve:
✓ Control: The sequence preview shows every step on a timeline.
Step 3: Add Follow Up Emails
Space three or four follow up emails across two weeks.
Personalized outreach campaigns beat generic blasts on every metric I track.
✅ Resultado: Sending personalized outreach now runs on autopilot while you sleep.
💡 Consejo profesional: Cap each mailbox at 50 sends a day. Warm any new domain for two weeks first.
Cómo usar Apollo Meetings Scheduler
Planificador de reuniones removes the back-and-forth when a prospect says yes.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Sync Your Calendar
Connect Google or Outlook calendar under Meetings.
Apollo blocks anything already booked.
Step 2: Set Availability Rules
Elegir reunión length, buffer time, and daily caps.
Add a short qualifying pregunta to the booking form.
Así es como se ve:
✓ Control: A test booking lands on your calendar with the invite attached.
Step 3: Drop the Link in Sequences
Insert your booking link as a merge field.
✅ Resultado: Meetings book themselves while you focus on the next conversation.
💡 Consejo profesional: Offer only three slots per day — scarcity books faster than an open week.
Cómo utilizar Apollo Deal Management
Gestión de acuerdos tracks every open opportunity so nothing quietly dies.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra el tablero de ofertas.
Click Deals and pick the pipeline view.
Drag stages to match your real sales process.
Step 2: Add Deal Rules
Set required fields per stage and a rotting alert after seven idle days.
Apollo flags any deal with no activity.
Así es como se ve:
✓ Control: Every deal card shows owner, value, and last touch.
Step 3: Review Weekly
Filter by close date and clear the stale rows.
✅ Resultado: You can manage the whole pipeline without a spreadsheet. Converting leads into more deals gets easier.
💡 Consejo profesional: A sales director should review rotting deals every Monday before forecast calls.
Cómo utilizar Apollo Conversation Intelligence
Inteligencia conversacional turns call recordings into searchable notes and next steps.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Habilitar la grabación
Switch on recording inside the built-in dialer settings.
Local presence dialing lifts pickup rates in most regions.
Step 2: Review the AI Summary
Apollo writes a summary, action items, and objection tags after each call.
Search any keyword across months of calls in seconds.
Así es como se ve:
✓ Control: Each call row shows a transcript and a short summary.
Step 3: Share the Clip
Clip the best 30 seconds and post it to your team channel.
✅ Resultado: Your notes write themselves and the valuable insights stay searchable.
💡 Consejo profesional: Check local recording consent laws before you switch this on.
Cómo usar Apollo Sales Analytics
Análisis de ventas shows what is working with specific data instead of guesswork.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra la pestaña Informes.
Click Analytics and pick Sequence Performance.
Apollo loads open rates, reply rates, and meeting counts.
Step 2: Compare Two Sequences
Run an A/B test on subject lines and read the split after 200 sends.
Companies report roughly 3x higher reply rates after tuning this way.
Así es como se ve:
✓ Control: Your dashboard shows a live chart per sequence.
Step 3: Build a Saved Report
Pin your key metrics to a dashboard your team sees daily.
Review your outreach efforts every Friday and cut what is not working.
✅ Resultado: You make data driven decisions instead of arguing about gut feel.
💡 Consejo profesional: Judge subject lines on replies, not opens — Apple Mail inflates open rates badly.
Cómo utilizar el programa de coaching de ventas Apollo
Coaching de ventas helps managers grow reps using real call data.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Pick a Scorecard
Open Coaching and choose or build a scorecard.
Score discovery, objection handling, and next-step clarity.
Step 2: Grade Real Calls
Score two calls per rep each week.
Attach a timestamped comment so feedback lands on the exact moment.
Así es como se ve:
✓ Control: Every rep has a scorecard history you can open.
Step 3: Track the Trend
Watch each rep’s score curve month over month.
✅ Resultado: Coaching becomes a habit, not a quarterly scramble.
💡 Consejo profesional: Share one winning call clip weekly — sales professionals copy peers faster than playbooks.
Consejos y atajos de Apollo Pro
After two years inside the platform, these are the habits that save time.
For example, effective outreach usually starts with a smaller list, not a bigger one.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Búsqueda global | / |
| Guardar búsqueda actual | Ctrl + S |
| Next contact in list | J |
| Log a call outcome | 1 to 5 |
Características ocultas que la mayoría de la gente pasa por alto
- Extensión de Chrome: Add prospects to a list straight from a LinkedIn profile.
- Búsquedas guardadas: Create saved searches once, then quickly access fresh matches every morning.
- Copiloto de salida: Apollo builds a target list from your closed-won accounts, a real game changer for lean teams.
- Workflow builder: Chain a score change to a sequence enrolment with no manual step.
Here is what my own account looks like after a year of use:
Errores comunes que debes evitar en Apollo
Mistake #1: Blasting a raw list on day one
❌ Incorrecto: Exporting 5,000 contacts and sending cold emails from a brand new domain.
✅ Derecha: Warm the domain for two weeks, then ramp sends slowly to protect your sender reputation.
Mistake #2: Ignoring credits until they run out
❌ Incorrecto: Revealing mobile numbers for every row while browsing.
✅ Derecha: Reveal contacts only after a lead clears your scoring threshold.
Mistake #3: Treating Apollo as a database only
❌ Incorrecto: Pulling lists out and running outbound sales somewhere else.
✅ Derecha: Keep search, sequences, and deals in one platform so reporting stays honest.
Solución de problemas de Apollo
Problema: Los correos electrónicos terminan en la carpeta de spam.
Causa: A cold domain, missing authentication, or too many sends per day.
Arreglar: Add SPF, DKIM, and DMARC records, then cut daily volume by half for a week.
Problem: Search returns almost nothing
Causa: Too many advanced search filters stacked at once.
Arreglar: Remove technology and revenue filters first, then rebuild your search one filter at a time.
Problema: CRM records are not syncing
Causa: Field mapping broke or the connected user lost permissions.
Arreglar: Reauthorise the connection, then remap custom fields under Integrations.
📌 Nota: Si ninguna de estas soluciones resuelve su problema, póngase en contacto con el soporte técnico de Apollo.
¿Qué es Apolo?
Apolo is a lead generation and sales engagement platform that finds contacts and runs outreach in one place.
Think of it as a phone book and an outreach engine bolted together.
Every Apollo client works from the same database, whatever plan they pay for.
Mira este breve resumen:
Incluye estas características clave:
- Base de datos B2B: Search 275 million contacts by job title, company size, and industry
- Puntuación de clientes potenciales: Rank qualified leads so reps call the hottest names first
- Enrutador de clientes potenciales entrantes: Send new leads from your forms to the right rep in seconds
- Compromiso de ventas: Run automated email campaigns across multiple channels from one place
- Planificador de reuniones: Let prospects book time without the back-and-forth email thread
- Gestión de acuerdos: Track every open deal and move it forward before it goes cold
- Inteligencia conversacional: Turn call recordings into searchable notes and next steps
- Análisis de ventas: Watch key metrics like open rates and reply rates in real time
- Coaching de ventas: Coach reps with real call data instead of gut feeling
Para una revisión completa, consulte nuestra Reseña de Apollo.
Precios de Apollo
Esto es lo que costará Apolo en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 | Testing search before you commit |
| Básico | $49/mes | Solo founders running cold outreach |
| Profesional | $79/mes | Small sales teams sending sequences daily |
| Organización | $119/mes | Larger teams that need coaching and analytics |
Prueba gratuita: Yes — the Free plan never expires and no card is needed to sign up.
Garantía de devolución de dinero: No refund policy is published, so start monthly before going annual.
💰 Mejor relación calidad-precio: Professional at $79/month. It unlocks the dialer and sequence limits most sales professionals need.
Apollo frente a alternativas
How does Apollo compare against the rest of the market?
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Apolo | All-in-one data plus outreach | $49/mes | ⭐ 4.5 |
| Instantáneamente | Correo electrónico frío de alto volumen | $37/mes | ⭐ 4.6 |
| Snov.io | Prospección presupuestaria | $39/mes | ⭐ 4.5 |
| Cazador.io | Email finding and verifying | $34/mes | ⭐ 4.4 |
| Reply.io | Secuencias multicanal | $59/mes | ⭐ 4.4 |
| Liderar | Precisión de los datos | $99/mes | ⭐ 4.7 |
| Mailshake | campañas sencillas | $45/mes | ⭐ 4.3 |
| Lemlist | Personalised images and video | $69/mes | ⭐ 4.5 |
Selecciones rápidas:
- Mejor en general: Apollo — data and engagement tools live in one subscription.
- Mejor presupuesto: Hunter.io — cheapest way to verify work emails at small volume.
- Ideal para principiantes: Mailshake — the simplest campaign builder on this list.
- Ideal para un gran volumen de correos electrónicos no solicitados: Instantly — unlimited mailboxes and built-in calentamiento.
🎯 Alternativas a Apollo
¿Buscas alternativas a Apollo? Aquí tienes las mejores opciones:
- 🚀 Instantáneamente: Unlimited sending accounts and warmup built in for heavy cold email volume.
- 💰 Snov.io: Cheap credits, a decent finder, and drip campaigns for small teams.
- 🎯 Hunter.io: Best-in-class email finder and verifier with a generous free tier.
- ⚡ Reply.io: Strong multichannel sequences mixing email, calls, and LinkedIn steps.
- 🌟 Líder superior: Real-time verification and a 95% accuracy promise on every contact.
- 👶 Ataque de correo: Easiest setup here, ideal for a first outreach strategy.
- 🎨 Lista de Lem: Personalised images and video thumbnails that lift reply rates.
- 🔧 Pájaro carpintero: Agency-friendly with smart sending limits and clean reporting.
- 🔥 Smartlead: Rotates inboxes automatically to keep deliverability high at scale.
- 📊 Vendedor de artículos para el hogar: Sequence analytics and unified inbox at a low monthly price.
- 💼 Klenty: Deep CRM sync for teams already living inside HubSpot or Pipedrive.
- 🔒 Caja caliente: Dedicated inbox warming to keep messages out of the spam folder.
- 🏢 Maildoso: Managed domains and inboxes set up for you in minutes.
- 🧠 Muchos alcances: Pay-per-use pricing with no seat fees for lean teams.
- ⭐ Cálido: Automated warmup with a clear deliverability score you can track.
Para ver la lista completa, consulte nuestra Alternativas al Apolo guía.
⚔️ Comparación de Apolo
Here’s how Apollo stacks up head to head:
- Apolo vs. Instantáneamente: Instantly wins on raw sending scale. Apollo wins because it also gives you the contact data.
- Apolo contra Snov.io: Snov.io is cheaper. Apollo has far more contacts and real pipeline tracking.
- Apolo contra Hunter.io: Hunter finds emails better. Apollo actually sends them for you.
- Apolo vs. Respuesta.io: Close on sequences. Apollo bundles the database, so it costs less overall.
- Apolo contra UpLead: UpLead data is cleaner. Apollo covers more records and adds engagement tools.
- Apollo contra Mailshake: Mailshake is friendlier for beginners. Apollo scales much further.
- Apolo contra Lemlist: Lemlist wins on creative personalisation. Apollo wins on data and reporting depth.
- Apolo contra el pájaro carpintero: Woodpecker suits agencies. Apollo suits in-house teams that need prospect data.
- Apolo contra Smartlead: Smartlead handles inbox rotation better. Apollo handles the whole sales process.
- Apolo contra Saleshandy: Saleshandy is cheaper per seat. Apollo replaces three separate tools.
- Apolo contra Klenty: Klenty syncs deeper with legacy CRMs. Apollo needs fewer third party platforms.
- Apolo contra Warmbox: Warmbox only warms inboxes. Apollo runs the full campaign around them.
- Apolo contra Maildoso: Maildoso sells infrastructure. Apollo sells the data and the sequences.
- Apolo contra Manyreach: Manyreach suits low volume budgets. Apollo suits growing sales teams.
- Apolo contra Warmy: Warmy is a deliverability add-on. Apollo is the platform you plug it into.
Empiece a usar Apollo ahora
You now know how to use Apollo end to end:
- ✅ Base de datos B2B
- ✅ Puntuación de clientes potenciales
- ✅ Enrutador de clientes potenciales entrantes
- ✅ Compromiso con las ventas
- ✅ Planificador de reuniones
- ✅ Gestión de acuerdos
- ✅ Inteligencia conversacional
- ✅ Análisis de ventas
- ✅ Coaching de ventas
Siguiente paso: Pick one feature and try it today.
Most people start with the B2B Database.
Tarda menos de cinco minutos.
Preguntas frecuentes
¿Qué es Apollo y cómo funciona?
Apollo is a sales platform that combines a B2B contact database with outreach tools. You search for prospects, save them to lists, then run sequences that email and call them automatically.
How to use Apollo.io to find emails?
Open People search, filter by job title, company size, and industry, then click Access Email on any row. Apollo spends a credit and reveals the verified work address.
¿Cuánto cuesta Apollo.io al mes?
Apollo pricing starts at $0 on the Free plan. Basic is $49 per month, Professional is $79 per month, and Organization is $119 per month.
Can I use Apollo.io for free?
Yes. The free plan gives limited monthly credits, basic search, and sequence access. It is enough to test the data quality before you pay anything.
¿Es fácil de usar Apollo?
Mostly yes. Search and sequences feel simple within an hour. Deal management and analytics take longer because there are many settings to learn first.
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