Apollo IOの使い方：2026年に無制限のB2Bリードを獲得する方法

クイックスタート

このガイドでは、Apolloのすべての機能について解説します。

• はじめる — Create your Apollo account and finish the basic settings
• B2Bデータベースの使い方 — Search 275 million contacts by job title, company size, and industry
• リードスコアリングの使い方 — Rank qualified leads so reps call the hottest names first
• インバウンドリードルーターの使い方 — Send new leads from your forms to the right rep in seconds
• セールスエンゲージメントの活用方法 — Run automated email campaigns across multiple channels from one place
• 会議スケジューラーの使い方 — Let prospects book time without the back-and-forth email thread
• ディール管理の使い方 — Track every open deal and move it forward before it goes cold
• 会話インテリジェンスの使い方 — Turn call recordings into searchable notes and next steps
• セールスアナリティクスの使い方 — Watch key metrics like open rates and reply rates in real time
• セールスコーチングの活用方法 — Coach reps with real call data instead of gut feeling

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I have run Apollo daily for two years across cold outreach and inbound work.

Every step here comes from my own account, not a vendor demo reel.

Apollo is one of the most used lead generation platforms in B2B sales today.

Most people only touch search and stop there.

The platform packs powerful tools for finding and engaging ideal customers.

This guide on how to use Apollo shows you every major feature.

スクリーンショットとプロのアドバイスを交えながら、手順を一つずつ解説します。

アポロチュートリアル

This Apollo tutorial walks through each feature in order, from your first search to sales coaching.

Sales professionals and marketing managers both get value from the same account.

アポロ

Find verified contacts and book more meetings from one platform. Apollo gives sales teams a database of 275 million contacts plus sequences, a dialer, and deal tracking. Start free — no credit card needed.

今すぐアポロを試してみよう →

レビュー全文を読む →

アポロの代替案 →

Apollo の利用開始

Before any feature works, finish this one-time setup.

約3分かかります。

Here is my walkthrough of the platform first:

それでは、各ステップを詳しく見ていきましょう。

ステップ1：アカウントを作成する

Go to apollo.io and click Sign Up.

Sign in with your work email, not a personal one.

Apollo reads your domain to suggest an ideal customer profile straight away.

✓ チェックポイント: チェックしてください 受信トレイ 確認メールについて。

Step 2: Connect Your Mailbox and CRM

Open Settings and connect Google Workspace or Outlook.

Then connect セールスフォース or HubSpot so records sync both ways.

This one move keeps your tech stack clean from day one.

Two-way sync helps streamline your workflow so nothing gets typed twice.

これがその様子です。

✓ チェックポイント: Your mailbox shows a green connected badge.

Step 3: Finish the Basic Settings

Set your sending window, daily limit, and time zone.

Import an existing list from a csv file if you have one.

These basic settings required at the start protect email deliverability later.

Apollo B2Bデータベースの使い方

B2Bデータベース lets you find ideal prospects inside a pool of 275 million contacts and 73 million companies.

以下に、その使用方法をステップごとに説明します。

Step 1: Open People Search

Click People in the left sidebar.

Apollo loads the search screen with saved filter groups on the left.

ステップ2：高度な検索フィルターを適用する

Pick job title, company size, location, and technology used.

Layer buying intent signals on top to surface accounts already shopping.

これがその様子です。

✓ チェックポイント: Your result count drops as each filter narrows the pool.

Step 3: Reveal and Export

Select the rows you want and click Save to a list.

Credits only burn when you reveal work emails or phone numbers.

Apollo Lead Scoringの使い方

リードスコアリング ranks every contact so your sales teams work the best names first.

以下に、その使用方法をステップごとに説明します。

Step 1: Open Scoring Settings

Go to Engage, then Lead Scoring.

Apollo starts you with a default model you can edit.

Step 2: Weight Your Signals

Add points for job title match, company size, and website visits.

Subtract points for students, interns, and free email domains.

これがその様子です。

✓ チェックポイント: Each contact now shows a coloured score chip beside the name.

Step 3: Sort Your List

Sort any list by score and work top down.

Apollo Inbound Lead Router の使い方

インバウンドリードルーター sends new leads from your forms straight to the right rep.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect Your Form

Open Inbound Router and link your form or website tool.

Apollo does not build landing pages, so keep using your current ビルダー.

Step 2: Write the Routing Rule

Route by territory, company size, or industry.

Add a fallback owner so nothing lands in an empty queue.

これがその様子です。

✓ チェックポイント: A test submission appears under the rep you assigned.

Step 3: Turn On Instant Alerts

Push a Slack ping the moment a lead arrives.

Apollo Sales Engagementの使い方

営業エンゲージメント runs automated email campaigns and calls across multiple channels from one screen.

以下に、その使用方法をステップごとに説明します。

Step 1: Build a Sequence

Click Sequences, then Create.

This is where sales outreach stops being manual and starts repeating itself.

Pick your content type for each step: email, call task, or リンクトイン 触る。

Step 2: Write and Personalise

Start from pre built templates and edit the opening line.

AIによる執筆 アシスタント drafts personalized messages from each contact record.

これがその様子です。

✓ チェックポイント: The sequence preview shows every step on a timeline.

Step 3: Add Follow Up Emails

Space three or four follow up emails across two weeks.

Personalized outreach campaigns beat generic blasts on every metric I track.

Apollo Meetings Schedulerの使い方

会議スケジューラー removes the back-and-forth when a prospect says yes.

以下に、その使用方法をステップごとに説明します。

Step 1: Sync Your Calendar

Connect Google or Outlook calendar under Meetings.

Apollo blocks anything already booked.

Step 2: Set Availability Rules

選ぶ ミーティング length, buffer time, and daily caps.

Add a short qualifying 質問 to the booking form.

これがその様子です。

✓ チェックポイント: A test booking lands on your calendar with the invite attached.

Step 3: Drop the Link in Sequences

Insert your booking link as a merge field.

Apollo Deal Managementの使い方

取引管理 tracks every open opportunity so nothing quietly dies.

以下に、その使用方法をステップごとに説明します。

ステップ1：取引ボードを開く

Click Deals and pick the pipeline view.

Drag stages to match your real sales process.

Step 2: Add Deal Rules

Set required fields per stage and a rotting alert after seven idle days.

Apollo flags any deal with no activity.

これがその様子です。

✓ チェックポイント: Every deal card shows owner, value, and last touch.

Step 3: Review Weekly

Filter by close date and clear the stale rows.

Apollo会話インテリジェンスの使い方

会話インテリジェンス turns call recordings into searchable notes and next steps.

以下に、その使用方法をステップごとに説明します。

ステップ1：録画を有効にする

Switch on recording inside the built-in dialer settings.

Local presence dialing lifts pickup rates in most regions.

Step 2: Review the AI Summary

Apollo writes a summary, action items, and objection tags after each call.

Search any keyword across months of calls in seconds.

これがその様子です。

✓ チェックポイント: Each call row shows a transcript and a short summary.

Step 3: Share the Clip

Clip the best 30 seconds and post it to your team channel.

Apollo Sales Analyticsの使い方

セールスアナリティクス shows what is working with specific data instead of guesswork.

以下に、その使用方法をステップごとに説明します。

ステップ1：レポートタブを開きます

Click Analytics and pick Sequence Performance.

Apollo loads open rates, reply rates, and meeting counts.

Step 2: Compare Two Sequences

Run an A/B test on subject lines and read the split after 200 sends.

Companies report roughly 3x higher reply rates after tuning this way.

これがその様子です。

✓ チェックポイント: Your dashboard shows a live chart per sequence.

Step 3: Build a Saved Report

Pin your key metrics to a dashboard your team sees daily.

Review your outreach efforts every Friday and cut what is not working.

Apollo Sales Coachingの使い方

セールスコーチング helps managers grow reps using real call data.

以下に、その使用方法をステップごとに説明します。

Step 1: Pick a Scorecard

Open Coaching and choose or build a scorecard.

Score discovery, objection handling, and next-step clarity.

Step 2: Grade Real Calls

Score two calls per rep each week.

Attach a timestamped comment so feedback lands on the exact moment.

これがその様子です。

✓ チェックポイント: Every rep has a scorecard history you can open.

Step 3: Track the Trend

Watch each rep’s score curve month over month.

Apollo Proのヒントとショートカット

After two years inside the platform, these are the habits that save time.

For example, effective outreach usually starts with a smaller list, not a bigger one.

キーボードショートカット

ほとんどの人が見逃す隠れた機能

• Chrome拡張機能： Add prospects to a list straight from a LinkedIn profile.
• 保存済み検索: Create saved searches once, then quickly access fresh matches every morning.
• 出発便副操縦士： Apollo builds a target list from your closed-won accounts, a real game changer for lean teams.
• Workflow builder: Chain a score change to a sequence enrolment with no manual step.

Here is what my own account looks like after a year of use:

アポロでよくある間違いを避ける方法

Mistake #1: Blasting a raw list on day one

Mistake #2: Ignoring credits until they run out

Mistake #3: Treating Apollo as a database only

アポロのトラブルシューティング

問題：メールがスパムフォルダに入ってしまう

原因： A cold domain, missing authentication, or too many sends per day.

修理： Add SPF, DKIM, and DMARC records, then cut daily volume by half for a week.

Problem: Search returns almost nothing

原因： Too many advanced search filters stacked at once.

修理： Remove technology and revenue filters first, then rebuild your search one filter at a time.

問題： CRM records are not syncing

原因： Field mapping broke or the connected user lost permissions.

修理： Reauthorise the connection, then remap custom fields under Integrations.

📌 注記： これらの方法で問題が解決しない場合は、Apolloサポートにお問い合わせください。

アポロとは何ですか?

アポロ is a lead generation and sales engagement platform that finds contacts and runs outreach in one place.

Think of it as a phone book and an outreach engine bolted together.

Every Apollo client works from the same database, whatever plan they pay for.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

• B2Bデータベース： Search 275 million contacts by job title, company size, and industry
• リードスコアリング: Rank qualified leads so reps call the hottest names first
• インバウンドリードルーター: Send new leads from your forms to the right rep in seconds
• 営業エンゲージメント: Run automated email campaigns across multiple channels from one place
• 会議スケジュール作成ツール： Let prospects book time without the back-and-forth email thread
• 取引管理: Track every open deal and move it forward before it goes cold
• 会話インテリジェンス: Turn call recordings into searchable notes and next steps
• 売上分析: Watch key metrics like open rates and reply rates in real time
• 営業コーチング： Coach reps with real call data instead of gut feeling

詳細なレビューについては、こちらをご覧ください。 アポロのレビュー.

アポロ価格設定

2026年におけるアポロ計画の費用は以下のとおりです。

無料トライアル: Yes — the Free plan never expires and no card is needed to sign up.

返金保証: No refund policy is published, so start monthly before going annual.

💰 最もお得な価格: Professional at $79/month. It unlocks the dialer and sequence limits most sales professionals need.

アポロ対オルタナティブ

How does Apollo compare against the rest of the market?

おすすめ商品：

• 総合ベスト： Apollo — data and engagement tools live in one subscription.
• ベスト予算： Hunter.io — cheapest way to verify work emails at small volume.
• 初心者におすすめ： Mailshake — the simplest campaign builder on this list.
• コールドメールの大量送信に最適： Instantly — unlimited mailboxes and built-in 準備し始める.

🎯 アポロの代替案

Apolloの代替サービスをお探しですか？おすすめの選択肢はこちらです。

• 🚀 即座に: Unlimited sending accounts and warmup built in for heavy cold email volume.
• 💰 Snov.io: Cheap credits, a decent finder, and drip campaigns for small teams.
• 🎯 Hunter.io: Best-in-class email finder and verifier with a generous free tier.
• ⚡ Reply.io: Strong multichannel sequences mixing email, calls, and LinkedIn steps.
• 🌟 アップリード: Real-time verification and a 95% accuracy promise on every contact.
• 👶 メールシェイク: Easiest setup here, ideal for a first outreach strategy.
• 🎨 レムリスト: Personalised images and video thumbnails that lift reply rates.
• 🔧 キツツキ: Agency-friendly with smart sending limits and clean reporting.
• 🔥 スマートリード: Rotates inboxes automatically to keep deliverability high at scale.
• 📊 セールスハンディ: Sequence analytics and unified inbox at a low monthly price.
• 💼 クレンティ： Deep CRM sync for teams already living inside HubSpot or パイプドライブ.
• 🔒 ウォームボックス: Dedicated inbox warming to keep messages out of the spam folder.
• 🏢 メールドソ: Managed domains and inboxes set up for you in minutes.
• 🧠 メニーリーチ: Pay-per-use pricing with no seat fees for lean teams.
• ⭐ ウォーミー: Automated warmup with a clear deliverability score you can track.

全リストについては、こちらをご覧ください。 アポロの代替案 ガイド。

⚔️ アポロとの比較

Here’s how Apollo stacks up head to head:

• アポロ vs インスタントリー: Instantly wins on raw sending scale. Apollo wins because it also gives you the contact data.
• アポロ vs スノウ.io: Snov.io is cheaper. Apollo has far more contacts and real pipeline tracking.
• アポロ対ハンター.io: Hunter finds emails better. Apollo actually sends them for you.
• アポロ vs リプライ.io: Close on sequences. Apollo bundles the database, so it costs less overall.
• アポロ vs アップリード: UpLead data is cleaner. Apollo covers more records and adds engagement tools.
• アポロ vs メールシェイク: Mailshake is friendlier for beginners. Apollo scales much further.
• アポロ vs レムリスト: Lemlist wins on creative personalisation. Apollo wins on data and reporting depth.
• アポロ対キツツキ: Woodpecker suits agencies. Apollo suits in-house teams that need prospect data.
• アポロ vs スマートリード: Smartlead handles inbox rotation better. Apollo handles the whole sales process.
• アポロ vs セールスハンディ: Saleshandy is cheaper per seat. Apollo replaces three separate tools.
• アポロ対クレンティ: Klenty syncs deeper with legacy CRMs. Apollo needs fewer third party platforms.
• アポロ vs ウォームボックス: Warmbox only warms inboxes. Apollo runs the full campaign around them.
• アポロ対マイルドソ: Maildoso sells infrastructure. Apollo sells the data and the sequences.
• アポロ vs メニーリーチ: Manyreach suits low volume budgets. Apollo suits growing sales teams.
• アポロ vs ウォーミー: Warmy is a deliverability add-on. Apollo is the platform you plug it into.

今すぐApollo Nowを使い始めましょう

You now know how to use Apollo end to end:

• ✅ B2Bデータベース
• ✅ リードスコアリング
• ✅ インバウンドリードルーティング
• ✅ 営業活動
• ✅ 会議スケジュール作成ツール
• ✅ 取引管理
• ✅ 会話インテリジェンス
• ✅ 販売分析
• ✅ 営業コーチング

次のステップ： Pick one feature and try it today.

Most people start with the B2B Database.

5分もかかりません。

よくある質問

アポロとは何ですか？また、どのように機能しますか？

Apollo is a sales platform that combines a B2B contact database with outreach tools. You search for prospects, save them to lists, then run sequences that email and call them automatically.

How to use Apollo.io to find emails?

Open People search, filter by job title, company size, and industry, then click Access Email on any row. Apollo spends a credit and reveals the verified work address.

Apollo.ioの月額料金はいくらですか？

Apollo pricing starts at $0 on the Free plan. Basic is $49 per month, Professional is $79 per month, and Organization is $119 per month.

Can I use Apollo.io for free?

Yes. The free plan gives limited monthly credits, basic search, and sequence access. It is enough to test the data quality before you pay anything.

Apolloは使いやすいですか？

Mostly yes. Search and sequences feel simple within an hour. Deal management and analytics take longer because there are many settings to learn first.