Cómo utilizar Agorapulse: guía paso a paso en 2025

Are you looking to streamline your social media management?

Feeling overwhelmed by juggling multiple platforms? 

This powerful tool offers features designed to make your redes sociales tasks easier and more efficient.

This step-by-step guide will walk you through how to use Agorapulse. 

Agorapulse

Over 8,000 businesses trust Agorapulse to manage their redes sociales. 25% increase in engagement for users leveraging its social listening tools. Explore it today!

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Getting Started with Agorapulse

Okay, so you want to get started with Agorapulse?

It’s not as tricky as it sounds. Here’s how you get the ball rolling:

• First, Make Your Own Spot: Go to the Agorapulse website. You’ll see a button to try it for free or pick a plan. Which one feels right for you right now? Just follow the steps to put in your info and create your account. It’s pretty simple!
• Hook Up Your Social Stuff: After logging in, you need to connect your social network accounts. Agorapulse works with the big ones like:
  • Facebook (for Pages and Groups),
  Instagram (if it’s a Negocio Profile), TwitterLinkedIn (for your profile and company pages),
  • YouTube ChannelsTikTok (if it’s a Business Account)
  Look for something that says “Social Profiles” on your screen.
• Click “Connect a new social network” and pick the one you want to add.
• It will ask you to log in to that social network to let Agorapulse connect.
• Make sure you know your usernames and passwords!
• Look Around the Main Area: Once your social network stuff is connected, take a quick peek at the main page, called the dashboard. You’ll probably see things like:
  • Bandeja de entrada: This is where all the messages and comments from your social networks show up in one place. Pretty handy, huh?
  • Publicación: This is where you can plan when your social media content goes out. You can schedule posts for later!
  • Listening: This helps you see when people are talking about things that matter to you.
  • Reports: This shows you how well your social media content is doing.
  • Automatización: This lets you set up some rules to make things happen automatically.

That’s the first step!

Now you’re ready to start using Agorapulse to manage your social media content and schedule posts on your favorite social networks.

Mastering the Inbox: Your Central Hub

Imagine trying to read messages from all your friends if they wrote them on a bunch of different pieces of paper.

It would be messy, right?

The Agorapulse Inbox is like putting all those messages in one easy-to-find spot for your multiple social media accounts.

It makes your social media efforts way simpler!

• Seeing What’s Inside: When you click on “Inbox,” you’ll see it’s split into different sections. Think of them like folders:
  • All: This shows you everything that’s happening across all your multiple social media pages.
  • Needs Review: These are the messages and comments that Agorapulse thinks you should look at. Maybe someone asked a pregunta or left a comment.
  • Assigned: If you have other people helping you with your social media marketing, you can give them specific messages to handle. Those will show up here for them.
  • Your Different Social Spots: You’ll also see separate sections for each of your multiple social media accounts, like Facebook, Instagram, and Twitter. This way, you can look at just the messages from one place if you want.
• Talking Back to People: Someone left a comment or sent you a message? Just click on it in your inbox. A box will pop up where you can type your reply. When you’re done, hit “Send.” That’s it! You can also give a thumbs up (like), hide a comment if it’s not nice, or even delete it right from the inbox. This helps you talk to the user fácilmente.
• Keeping Things Organized with Labels and Notes: Sometimes you want to keep track of certain kinds of messages. Let’s say a lot of people are asking about a new product. You can add a label like “New Product Question” to those messages. This helps you see them all together later. You can also write little notes to yourself or other people on your team about a message. Only your team will see these notes, not the user who sent the message.
• Saving Yourself Time with Quick Replies: Do people ask you the same questions over and over? Instead of typing the same answer each time, you can save it as a “Saved Reply.” Then, with just a click, you can send that reply. This can save you a lot of time with your social media marketing and help you answer the user más rápido.

So, the Inbox is your main control center for talking to people on all your multiple social media pages.

It helps you keep things tidy and makes your social media efforts much more manageable.

Planning and Publishing Your Content

Okay, now let’s talk about getting your awesome stuff out there!

Agorapulse has tools to help you plan when your posts go live.

So you don’t have to be online all the time. This makes your workflow much smoother.

• Making a New Post: Go to the “Publishing” section. You’ll see a button that says something like “New Post.” Click it! Then, you pick which of your social network pages you want this post to show up on.
• Putting Your Stuff Together (Content Creation): This is where you write what you want to say. Keep it fun and interesting for the people who follow you. You can also add pictures, videos, and those moving picture things called GIFs. Cool visuals often grab people’s attention, don’t you think? And don’t forget hashtags! These are like labels that help people find your posts when they search for certain topics. Think about what hashtags people interested in your stuff might use. This is all part of content creation.
• Picking When It Goes Live (Schedule Posts): Instead of posting everything right now, you can pick a time and date in the future. This is called scheduling. Agorapulse has a calendar where you can see all your planned posts. You can even drag and drop them to change the schedule. Think about when most of your followers are online. Agorapulse sometimes even suggests good times to post based on when your people are usually looking at their phones! This helps your social media campaigns reach more people.
• Looking at Your Plan (Content Calendar): The content calendar shows you all the posts you’ve planned and the ones that have already gone out. It’s like a map for your social media campaigns. If you need to change something, you can usually just click on a post in the calendar to edit it, reschedule it, or even delete it.
• Posting Lots at Once (Bulk Publishing): Got a bunch of posts you want to schedule? If you have them all written down in a special kind of file (it’s called a CSV file), you can upload it to Agorapulse and schedule them all at the same time. This can save you a ton of time, especially if you’re planning a big social media campaign! If you have a team member helping you, this can make their workflow easier, too.

Using these tools helps you get your content creation out there in a planned way.

Making your social media management tool even more helpful for your social media campaigns.

It also makes it easier for each team member to see what’s coming up.

Listening to Your Audience

Social media isn’t just about talking; it’s also about listening! Agorapulse has some cool tools that help you hear what people are saying about you.

Your topics and even your competition.

• Setting Up Your Ears (Listening Searches): Think of this as telling Agorapulse what you want to listen for. You can set up searches based on:
  • Palabras clave: These are words or phrases that are important to your brand or what you talk about. For example, if you sell cool stickers, you might listen for “stickers,” “buy stickers,” or “custom stickers.” What words do people use when they talk about your stuff?
  • Hashtags: Remember those labels we talked about? You can listen to see what people are saying when they use certain hashtags. If you’re running a social media campaign with a special hashtag, you’ll want to keep an eye on it!
  • Mentions: This is super important! You can tell Agorapulse to show you every time someone mentions your brand name or your social media handles (like your @ name on Instagram).
• Looking at What You Hear: Agorapulse will gather all the posts and comments that match your listening searches. You can sort these results by date, where they came from (like Twitter or an Instagram post), and even what language they’re in. You can also see if the comment was happy, sad, or just neutral. This helps you understand how people feel.
• Jumping into the Conversation: Just like in your regular inbox, you can talk back to people you find in your listening searches. Someone asked a question about your stickers? You can reply right there! Someone said something nice about your brand? You can thank them! This shows people you’re paying attention and helps you collaborate with your audience.

Think of it like this: you have a shared calendar for your posts.

And this listening tool helps you see what’s happening around those posts.

It helps you optimize your future content creation by understanding what people are interested in. 

Understanding Your Performance with Reports

So, you’re putting out all this great stuff on social media.

But how do you know if it’s working?

That’s where reports, or analytics, come in handy.

Agorapulse gives you easy-to-understand reports that show you how your posts are doing.

• Finding Your Report Card: Look for a section called “Reports.” When you click on it, you’ll see different kinds of reports for each of your social network pages.
• What the Numbers Mean: These reports show you things like:
  • How many people liked, commented, and shared your posts (Engagement): This tells you if people are interested in what you’re saying.
  • How many people saw your posts (Reach and Impressions): This shows you how many eyeballs your schedule content is getting.
  • If you’re getting more followers (Audience Growth): Are new people liking your page or following you?
  • Which of your posts did the best (Top Content)? What kind of stuff do people love the most? This can help you plan future content creation.
  • How fast you reply to people (Response Time): Are you answering questions and comments quickly?
• Making the Reports Just Right: Agorapulse often lets you pick the dates you want to see reports for. You can look at just last week, last month, or even a specific period. Focus on the numbers that are most important for your goals. For example, if you’re trying to get more people to visit your website, you’ll want to look at how many clicks your posts are getting.
• Saving and Sharing the Numbers: Sometimes you might want to save your reports or share them with someone else. Agorapulse usually lets you download these reports in different formats, like a PDF you can read or a spreadsheet with all the numbers.

While you can’t directly see your posting queue in the reports.

The analytics you find here can help you optimize when you schedule content.

Also, while Agorapulse is great for analytics and scheduling. 

Understanding your reports helps you see what’s working and what’s not.

Alternativas a Agorapulse

• Sprout Social: Obtenga información más detallada sobre las redes sociales y fomente la colaboración en equipo con sus completos análisis y sólidas funciones.
• Piloto social: Disfrute de planes asequibles sin renunciar a potentes funciones de programación, incluidas eficaces opciones de publicación masiva.
• Enviable: Navegue por la gestión de las redes sociales con facilidad gracias a su interfaz intuitiva y a su perfecta integración con numerosas herramientas de marketing.
• Estudio de contenido: Descubra contenidos atractivos y agilice su proceso de publicación en varias plataformas, aprovechando potencialmente la IA para obtener ideas de contenidos.
• Heropost: (Información limitada - explore si ofrece características únicas o un modelo de precios adaptado a las necesidades específicas de las redes sociales).
• Zoho Social: Una elección inteligente y rentable si su empresa ya se beneficia del ecosistema integrado de productos Zoho.
• Buffer: Simplifique la programación de sus redes sociales con su plataforma de fácil uso, ideal para la distribución directa de contenidos.
• Sprinklr: Sprinklr ofrece un completo conjunto de herramientas para grandes organizaciones que demandan soluciones avanzadas de gestión de redes sociales y experiencia del cliente.
• Más tarde: Si tu estrategia depende en gran medida del contenido visual, especialmente en Instagram, Later ofrece funciones especializadas de planificación y programación.
• Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
• Resplandor: (Información limitada: investigue si ofrece una función específica o aborda un nicho concreto dentro del marketing en redes sociales).
• Metricool: Profundice en el rendimiento de sus redes sociales y vigile de cerca a sus competidores, a menudo a un precio más asequible.

Conclusión

Okay, so Agorapulse is a helpful tool to manage your social media.

It puts all your messages in one spot and lets you plan when you want to publish your posts.

You can make cool pictures and videos in something like Canva and then use Agorapulse to schedule them.

It even helps you plan things like Instagram stories.

The best way to see if you like it?

Try their free trial! It can make dealing with social media much simpler.

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