Come utilizzare Agorapulse: una guida passo passo per il 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di Agorapulse:

• Iniziare — Connect your social profiles and finish setup
• Come utilizzare i social media — Schedule and publish content across every connected network from one calendar
• Come utilizzare la casella di posta social — Catch every comment, message, and mention in a single feed
• Come utilizzare i report sul ROI dei social media — Tie website traffic, leads, and revenue back to individual posts
• Come utilizzare l'ascolto sociale avanzato — Track brand mentions and competitor conversations as they happen
• — Lavora alla documentazione con il tuo team — Draft and edit captions in seconds instead of staring at a blank box
• Come utilizzare Boost Reach e Engagement — Put paid budget behind the organic posts that already perform well
• Come utilizzare le metriche di reporting sui social media — Build custom reports on audience growth and top-performing content
• Come utilizzare lo strumento "Link in Bio" — Turn your profile link into a clickable hub for your latest content
• Come sfruttare il ROI dei social media — Prove the business impact of your organic social media marketing

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have run client accounts inside Agorapulse for two years and tested every feature here.

Questo tutorial si basa su esperienze pratiche reali, non su screenshot forniti dai produttori.

Agorapulse is an all-in-one social media management platform.

It handles publishing, engagement, and segnalazione for Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube.

Most people only ever touch the calendar and stop there.

Questa guida ti mostra come utilizzare ogni funzionalità principale, passo dopo passo.

Tutorial di Agorapulse

This How to Use Agorapulse tutorial walks you through each feature in order, from first login to advanced tricks.

Agorapulse

Run every social profile from one dashboard. Agorapulse pairs a shared calendar and unified social inbox with reports that track real social media ROI. Support replies in 30 minutes or less, and there is a free plan to start.

PROVA AGORAPULSE ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE AD AGORAPULSE →

Introduzione ad Agorapulse

Before any feature works, finish this one-time setup.

Ci vogliono circa tre minuti.

Here is the workspace I built during my own trial:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account gratuito

Go to the Agorapulse website and click Sign Up.

Inserisci la tua email e scegli una password.

The free plan needs no card, so you can test everything first.

✓ Punto di controllo: Check your inbox for the confirmation email.

Passaggio 2: collega i tuoi profili social

Click Add Profile and pick a network.

Authorize Agorapulse through the pop-up sign-in window.

The permission screen lists exactly what information the tool can read.

Repeat until every account you manage is connected.

Here is what the dashboard looks like once profiles are live:

✓ Punto di controllo: Each profile shows a green status dot.

Step 3: Set Your Time Zone and Team

Open Settings and confirm your time zone.

Wrong time zone means every scheduled post fires at the wrong hour.

Then invite teammates and assign profile-level permissions.

How to Use Agorapulse Social Publisher

Social Publishing lets you schedule and publish content across every connected network from one calendar.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Aprire il compositore di pubblicazione

Click the blue cursor icon or the Create a post button in the left-hand menu.

Select every profile that should receive this content.

Step 2: Add Your Caption and Media

Write your caption, then drag and drop images or videos into the composer.

You can also pull assets from the Asset Library or design directly in Canva.

Check the Social Media Preview panel to see how the post will appear:

✓ Punto di controllo: Your caption renders correctly for each network in the preview panel.

Passaggio 3: Pianifica o pubblica

Pick a date, or hit Publish Now to send it live immediately.

For bulk work, upload up to 200 posts at once by CSV file or image groups.

Come utilizzare la casella di posta social di Agorapulse

Posta in arrivo social lets you catch every comment, message, and mention in a single feed.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Apri la casella di posta social

Click Inbox in the left menu to see every incoming item in one feed.

Comments, private messages, and mentions all land here so you never miss a conversation.

Step 2: Review and Reply

Sentiment analysis labels each item positive, neutral, or negative.

Work the negative queue first, then leave a reply and mark the item as complete.

Here is the unified view:

✓ Punto di controllo: Your inbox count drops as you clear items.

Step 3: Automate the Repetitive Part

Set moderation rules to hide spam, label inquiries, or assign messages by keyword.

Specialized questions route straight to the right teammate.

How to Use Agorapulse Social Media ROI Reporter

Reportistica sul ROI dei social media lets you tie website traffic, leads, and revenue back to individual posts.

Ecco come usarlo, passo dopo passo.

Passaggio 1: collega Google Analytics

Open Settings, then link your Google Analytics property.

Agorapulse pulls traffic, transactions, and revenue from that connection.

Step 2: Open the ROI Tab

Head to Reports and select ROI.

You will see traffic, leads, and sales attributed to each organic post.

Here is what the breakdown looks like:

✓ Punto di controllo: Revenue figures appear next to individual posts.

Step 3: Compare by Network

Filter by profile and by date range to find which network actually earns revenue.

Cut budget from the ones that only collect likes.

How to Use Agorapulse Advanced Social Listener

Ascolto sociale avanzato lets you track brand mentions and competitor conversations as they happen.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Creare una ricerca di ascolto

Open Listening and click New Search.

Add your brand name, competitor names, and industry hashtags.

Step 2: Filter the Noise

Add exclusion keywords so unrelated chatter stays out of your results.

Sort by sentiment to find complaints fast.

Here is a live search in action:

✓ Punto di controllo: Fresh mentions appear within minutes of being posted.

Step 3: Act on What You Find

Reply to relevant mentions straight from the listening feed.

Save promising threads as leads for your sales team.

Come utilizzare l'assistente di scrittura Agorapulse AI

Scrittura di intelligenza artificiale Assistente lets you draft and edit captions in seconds instead of staring at a blank box.

Ecco come usarlo, passo dopo passo.

Step 1: Launch the Assistant

Inside the composer, click the AI icon above the caption box.

Describe the post you want in one plain sentence.

Step 2: Generate and Edit

Pick a tone, then generate three caption options.

Edit the version closest to your brand voce rather than accepting it whole.

Here is the assistant at work:

✓ Punto di controllo: Three distinct caption options appear under the box.

Step 3: Adapt Per Network

Use the customize option to reshape the caption for each profile.

LinkedIn wants context, TikTok wants a hook.

How to Use Agorapulse Boost Reach and Engager

Aumenta la portata e il coinvolgimento lets you put paid budget behind the organic posts that already perform well.

Ecco come usarlo, passo dopo passo.

Step 1: Find a Winner

Open Reports and sort by engagement to find your top organic post.

Only boost content that already earned traction.

Step 2: Set Budget and Audience

Click Boost, then set a daily budget and duration.

Choose an audience by location, interest, or lookalike.

Here is the boost setup screen:

✓ Punto di controllo: The boosted post shows a paid label on the calendar.

Step 3: Track the Return

Watch the boosted post inside the same reporting view as your organic content.

Compare cost per click against your usual paid campaigns.

Come utilizzare le metriche di reporting social di Agorapulse

Metriche di reporting sociale lets you build custom reports on audience growth and top-performing content.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Aprire i report

Select the profile and date range you want to review.

Agorapulse shows audience growth, engagement, and top-performing content.

Step 2: Build a Power Report

Create a Power Report and keep only the KPIs your client cares about.

Drop the vanity metrics that pad a deck without saying anything.

Here is a finished report:

✓ Punto di controllo: Your custom report previews with the metrics you selected.

Step 3: Schedule Delivery

Set the report to send weekly or monthly by email.

Clients get updated numbers without asking.

Come utilizzare Agorapulse Link in Bio Tool

Link in Bio Tool lets you turn your profile link into a clickable hub for your latest content.

Ecco come usarlo, passo dopo passo.

Step 1: Create Your Page

Open the Link in Bio tool and choose a layout.

Aggiungi il tuo logo e i colori del tuo marchio.

Fai clic per aggiungere i pulsanti corrispondenti a ciascun link che desideri condividere.

Connect each recent post to its destination URL.

Followers tap the image they saw and land on the right page.

Here is a live page:

✓ Punto di controllo: Your page loads and every link resolves.

Passaggio 3: Pubblica e condividi

Copy the generated URL into your profile bio on each network.

Update it whenever you publish something new.

Come utilizzare il ROI dei social media di Agorapulse

ROI dei social media lets you prove the business impact of your organic social media marketing.

Ecco come usarlo, passo dopo passo.

Step 1: Tag Your Campaigns

Apply a campaign label to related posts before they publish.

Untagged content cannot be measured as a group.

Step 2: Read the Attribution Data

Open the ROI dashboard to see sales, traffic, and leads by campaign.

This is the number that justifies your budget in a board incontro.

Here is the campaign view:

✓ Punto di controllo: Each campaign shows its own revenue line.

Step 3: Report the Result

Export the figures into a Power Report for your stakeholders.

Pair revenue with cost to show a clean return.

Suggerimenti e scorciatoie per Agorapulse Pro

After two years of daily use, here are the tips and tricks that added the most efficiency to my week.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Evergreen queuing: Set a category to republish itself on chosen dates so old content keeps working.
• Approval workflows: Multi-step approvals kill the email chains agencies waste hours on.
• Shared client calendar: Give clients view access so they can check the schedule without a call.
• Partner credentials: Agorapulse carries the Meta Business Partner icon, the TikTok Marketing Partner icon, the LinkedIn Partner icon, and the AWS Partner Network icon on its site.
• Sicurezza posture: The same trust page lists ISO 27001:2022 certification alongside the Meta Business Partner badge, TikTok Marketing Partner badge, and AWS Partner badge.
• LinkedIn depth: As a LinkedIn Marketing Partner, it pulls page analytics other tools cannot reach.

Agorapulse: errori comuni da evitare

Mistake #1: Posting identical content everywhere

Mistake #2: Ignoring the recommended times

Mistake #3: Treating the inbox as optional

Risoluzione dei problemi di Agorapulse

Problem: A profile keeps disconnecting

Causa: Meta and LinkedIn tokens expire every 60 to 90 days.

Aggiustare: Open Settings, click the profile, and re-authorize it. Keep admin rights on the source page.

Problem: Scheduled posts publish at odd hours

Causa: Your account time zone does not match your audience.

Aggiustare: Change the time zone in Settings, then check pending dates on the calendar.

Problem: Instagram carousels fail to post

Causa: Image dimensions vary across the group, or a video sits inside a photo carousel.

Aggiustare: Match every image to the same ratio and keep videos in their own post.

📌 Nota: If none of these help, contact Agorapulse support. Average response time is 30 minutes or less.

Che cos'è Agorapulse?

Agorapulse is a social media management tool that centralizes publishing, engagement, and reporting in one dashboard.

Think of it as a shared control room for social media managers who juggle several brands.

Watch this quick overview to see Agorapulse in action:

The YouTube version was posted months ago and includes a full transcript if you would rather read than watch.

Agorapulse also keeps short tutorials in its help center for single features.

Include le seguenti caratteristiche principali:

• Editoria sociale: Schedule and publish content across every connected network from one calendar
• Posta in arrivo social: Catch every comment, message, and mention in a single feed
• Reportistica sul ROI dei social media: Tie website traffic, leads, and revenue back to individual posts
• Monitoraggio avanzato dei social media: Track brand mentions and competitor conversations as they happen
• Assistente di scrittura AI: Draft and edit didascalie in seconds instead of staring at a blank box
• Aumenta la portata e il coinvolgimento: Put paid budget behind the organic posts that already perform well
• Metriche di reporting sui social media: Build custom reports on audience growth and top-performing content
• Strumento di collegamento nella bio: Turn your profile link into a clickable hub for your latest content
• ROI dei social media: Prove the business impact of your organic social media marketing

Per una recensione completa, consulta la nostra Recensione di Agorapulse.

Prezzi Agorapulse

Here is what Agorapulse costs in 2026:

Prova gratuita: Yes. There is also a free plan for individuals with limited profiles.

Garanzia di rimborso: No formal refund window, but you can cancel before renewal.

💰 Miglior rapporto qualità-prezzo: Advanced — it unlocks the ROI reporting that justifies the whole subscription.

Agorapulse contro le alternative

How does Agorapulse compare? Here is the landscape:

Scelte rapide:

• Il migliore in assoluto: Agorapulse — the only one pairing a real social inbox with revenue attribution
• Miglior budget: Buffer — cheap scheduling if reporting does not matter
• Ideale per principianti: Later — drag-and-drop visual calendar with a gentle learning curve
• Ideale per le agenzie: Sendible — client-facing dashboards baked in

🎯 Alternative ad Agorapulse

Cerchi alternative ad Agorapulse? Ecco le migliori opzioni:

• 🚀 Germoglio sociale: Deepest analytics of the group, but pricing climbs fast per user.
• 💰 Socialpilot: Strong bulk scheduling at a low price, lighter on listening.
• 🎨 Inviabile: Built for agencies with white-label client dashboards and easy approvals.
• ⚡ Studio di contenuti: Content discovery plus scheduling, useful when you are short on ideas.
• 🔒 Posta dell'eroe: Flat lifetime pricing that appeals to solo creators watching cost.
• 🧠 Zoho Social: Fits teams already inside the Zoho suite and its CRM.
• 👶 Respingente: The easiest way to start, with a free tier and a clean calendar.
• 🏢 Sprinklr: Enterprise-grade, with a price and setup burden to match.
• ⭐ Dopo: Instagram-first planner with strong visual grid preview and link tools.
• 🔧 Telaio: Post ideas and approval flows for small marketing teams.
• 📈 Fiammata: AI-led content creation aimed at founders doing their own marketing.
• 🔥 Metricool: Analytics-heavy and affordable, with solid competitor tracking.

Per l'elenco completo, consultare il nostro Alternative ad Agorapulse guida.

⚔ Agorapulse Compared

Here is how Agorapulse stacks up head to head:

• Agorapulse contro Sprout Social: Sprout reports deeper; Agorapulse costs a third as much and answers support tickets faster.
• Agorapulse contro Socialpilot: SocialPilot wins on price, Agorapulse wins on inbox depth and ROI attribution.
• Agorapulse contro Sendible: Sendible has better white-label options, Agorapulse has the stronger unified inbox.
• Agorapulse vs Content Studio: Content Studio helps you find content, Agorapulse helps you measure it.
• Agorapulse contro Heropost: Heropost is cheaper long term, Agorapulse offers real reporting and team workflows.
• Agorapulse contro Zoho Social: Zoho suits existing Zoho users, Agorapulse suits agencies managing outside clients.
• Agorapulse vs Buffer: Buffer is simpler and cheaper, Agorapulse handles engagement and revenue tracking.
• Agorapulse contro Sprinklr: Sprinklr targets enterprises, Agorapulse fits teams that want value without a six-month rollout.
• Agorapulse vs Later: Later is better for visual planning, Agorapulse is better for reporting and inbox work.
• Agorapulse contro Loomly: Loomly gives post ideas, Agorapulse gives sharper listening and analytics.
• Agorapulse contro Blaze: Blaze leans on AI creation, Agorapulse covers the full management cycle.
• Agorapulse contro Metricool: Metricool is cheaper for analytics, Agorapulse is stronger for team collaboration.

Inizia subito a usare Agorapulse

Hai imparato a utilizzare tutte le principali funzionalità di Agorapulse:

• ✅ Pubblicazione sui social
• ✅ Posta in arrivo social
• ✅ Report sul ROI dei social media
• ✅ Ascolto avanzato sui social media
• ✅ Automazione
• ✅ Aumenta la portata e il coinvolgimento
• ✅ Metriche di reporting sui social media
• ✅ Link nello strumento in bio
• ✅ ROI dei social media

Passo successivo: Scegli una funzionalità e provala subito.

La maggior parte delle persone inizia con la pubblicazione sui social media.

Ci vogliono meno di cinque minuti.

Domande frequenti

A cosa serve Agorapulse?

Agorapulse is used to schedule posts, manage every comment and message in one social inbox, run listening searches, and report on social media ROI across major networks.

Agorapulse è gratuito?

Yes. A free plan covers a limited number of social profiles with basic publishing. Paid plans start at $79/month for Standard and add reporting, approvals, and listening.

Agorapulse dispone di funzionalità di monitoraggio dei social media?

Yes. You can create listening searches for your brand, competitors, and industry hashtags, then reply to mentions directly from the feed without leaving the dashboard.

Quali piattaforme supporta Agorapulse?

Agorapulse supports Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube, so most social media managers can run every client account from one place.

Vale la pena acquistare Agorapulse?

For teams that need engagement and revenue tracking together, yes. If you only need scheduling, a cheaper tool covers that. Support responds in 30 minutes or less.