

⚡ Veredicto rápido:
- Precios: ClickFunnels starts at $81/month. Folk starts at $17.50/member/month.
- Ideal para: ClickFunnels for building sales funnels and selling online. Folk for simple contact management.
- Diferencia clave: ClickFunnels is a funnel builder. Folk is a customer relationship management app.
- Nuestra elección: ClickFunnels for most people who want to generate leads and drive sales in one platform.

ClickFunnels and Folk both help you grow a negocio en línea.
Pero resuelven dos problemas muy diferentes.
ClickFunnels builds sales funnels that turn website visitors into paying customers.
La gente es una CRM that helps you organize contacts and build real relationships.
One drives sales. The other manages the people behind those deals.
Esta guía te muestra qué herramienta se adapta mejor a tu trabajo.
Descripción general
This ClickFunnels vs Folk comparison covers pricing, features, and ease of use.
Analizamos para quién es más útil cada herramienta.
Nuestras fuentes incluyen especificaciones publicadas, documentación y reseñas de G2.
By the end, you will know which one fits your sales and marketing needs.
¿Qué es ClickFunnels?
ClickFunnels is a SaaS tool for building sales and marketing funnels.
It helps you create landing pages, sales pages, and checkout pages without web design skills.
The funnel builder guides visitors through a clear sales process.
You get a landing page builder, email marketing tools, and analytics under one roof.
Most ClickFunnels users pick it to generate leads and drive sales from one platform.

🏆 Winner: ClickFunnels
Build automated sales funnels, sell online courses, and run email campaigns in one place. Great for turning traffic into sales.
Precios de ClickFunnels
Here is what ClickFunnels pricing looks like in 2026. Let’s break it down.
| Plan | Precio | Mejor para |
|---|---|---|
| Lanzamiento | $81/mes | Solo founders starting online |
| Escala | $164 al mes | Creciente pequeñas empresas |
| Optimizar | $248/mes | Teams running many funnels |
| Dominar | $5,997/año | Established brands at volume |
Precios verificados en julio de 2026.

Prueba gratuita: Yes. ClickFunnels offers a 14-day free trial for new users.
Garantía de devolución de dinero: A 30-day money-back guarantee applies to annual billing plans.
📌 Nota: The Launch plan includes one website, up to three users, up to 20 funnels, and up to 10,000 contacts. Higher tiers add more funnels and contacts.
⚠️ Nota sobre precios: Some ClickFunnels documentation lists older plan names like Startup and Pro. We use the current CSV plan names above. Confirm the live plan on the pricing page before you purchase, since annual billing lowers the monthly cost.
Principales ventajas de ClickFunnels
Esto es lo que hace que ClickFunnels merezca la pena tenerlo en cuenta:
- Pre-built funnels: A large template library covers lead funnels, product launches, and webinar sign ups. You skip building each funnel manually.
- Editor de arrastrar y soltar: The drag and drop builder lets you design web pages fast. No coding needed.
- ClickFunnels email automatización: Built-in email sequences send welcome notes and abandoned cart reminders automatically.
- Sell more per order: Order bumps, one-click upsells, and downsells raise conversion rates during checkout.
- Online courses: ClickFunnels 2.0 lets you create, sell, and manage online courses and membership sites.
- ClickFunnels analytics: Automatic tracking shows orders, opt-ins, and conversion rates so you can fine tune each entire funnel.
- Community and training: An affiliate center, a coaching program, and a group of like minded entrepreneurs help you learn faster.

Lo que nuestro equipo observó
Nuestro escritor signed up for ClickFunnels and built a test funnel to see how it flows. Here is what stood out:

Ventajas y desventajas de ClickFunnels
✅ Ventajas
- Builds complete sales funnels that convert website visitors into leads and customers
- Combines a page builder, email marketing, and analytics in one platform
- Order bumps and one-click upsells raise average order value
- Strong educational center, coaching program, and affiliate center
❌ Contras
- Curva de aprendizaje pronunciada que requiere tiempo para dominarla.
- Expensive compared to many leading competitors
- Users report pages can load slowly and email support replies are slow
¿Qué es Folk?
Folk is a customer relationship management app for individuals and small teams.
Folk CRM helps you organize contacts and build genuine connections.
The interface feels like a collaborative spreadsheet, which makes it incredibly easy to learn.
You add contacts, set reminders, and track a simple sales pipeline in a Kanban view.
People pick Folk for real relationships across sales, fundraising, events, and partnerships.

Runner Up: Folk
A lightweight CRM for managing contacts and outreach. Best for small teams and agency work that value simple contact management.
Precios populares
Here is what Folk costs in 2026. The pricing is per member.
| Plan | Precio | Mejor para |
|---|---|---|
| Estándar | $17.50 por miembro al mes | Usuarios individuales y equipos pequeños |
| De primera calidad | $35 por miembro al mes | Teams needing more CRM features |
| Costumbre | $70 por miembro al mes | Equipos más grandes con necesidades avanzadas |
Precios verificados en julio de 2026.

Prueba gratuita: Yes. Folk offers a 14-day free trial with a self-serve signup.
Facturación: You can pay monthly or save with annual billing on each plan.
📌 Nota: Folk uses a self-serve model. You can explore the app at your own pace without pressure from sales reps.
⚠️ Advertencia: Some Folk documentation quotes $20 and $40 per user. The CSV rates above are canonical. Confirm the live price and your currency before you buy.
Beneficios clave de la música folk
Esto es lo que hace que merezca la pena echarle un vistazo a Folk:
- Configuración sencilla: Folk is one of the easiest CRMs to use. It suits people who have never touched CRM software before.
- Campos mágicos: A custom field type uses AI to clean and enrich contact data for outreach.
- Email and sync: Folk connects to Gmail or Outlook to import contacts and email history. A Chrome extension pulls people from LinkedIn.
- Groups and reminders: Organize contacts into groups and set reminders so no follow-up slips through.
- Correo electrónico automatización: Personalized bulk outreach runs through collaborative mail merge and email campaigns.
- Casos de uso múltiples: Folk fits sales, agency partnerships, fundraising, and event follow-up, not just deals.

Lo que nuestro equipo observó
Our writer used Folk to manage a contact list and log a few deals. Here is what stood out:

El breve tutorial que aparece a continuación muestra el mismo flujo de trabajo en acción.
Ventajas y desventajas del folk
✅ Ventajas
- Incredibly easy interface that resembles a collaborative spreadsheet
- Magic Fields utiliza IA para limpiar y enriquecer los datos de contacto.
- Syncs with Gmail and Outlook, plus a Chrome extension for LinkedIn
- Flexible across multiple use cases like fundraising and partnerships
❌ Contras
- Lacks advanced reporting views for detailed analytics
- No se realiza un seguimiento automático de las reuniones ni de las llamadas telefónicas.
- Not suitable for larger sales teams or complex sales processes
Comparación de características
Ready to compare ClickFunnels vs Folk in detail? We look at nine core features plus pricing. This helps you match the tool to your goals.
| Característica | Embudos de clic | Gente |
|---|---|---|
| Precio inicial | $81/mes | $17.50 por miembro al mes |
| Prueba gratuita | ✅ 14 días | ✅ 14 días |
| Constructor de embudos | ✅ | ❌ |
| Creador de páginas de destino | ✅ | ❌ |
| Contact Management (CRM) | Básico | ✅ Core |
| Marketing por correo electrónico | ✅ Completo | ✅ Outreach |
| Cursos en línea | ✅ | ❌ |
| Canal de ventas (Kanban) | Básico | ✅ |
| Mejor para | Selling online | Managing contacts |
1. Función principal
Embudos de clic: The core feature is building automated sales funnels. It guides potential customers through a buying journey and turns them into paying customers. This is a true sales tool for online business.

Gente: Folk is a CRM for contact management. It is just a tool for organizing contacts and outreach, not a full sales suite. Folk helps you close winning deals through real relationships.
2. Páginas de destino y creador de páginas
Embudos de clic: A drag and drop editor lets you create landing pages, sales pages, and checkout pages fast. The creador de sitios web and page builder need no web design skills. You can build an online store and opt in forms in minutes.
Gente: Folk does not build landing pages or web pages. It is not a landing page builder. If your goal is generating traffic through pages, ClickFunnels is the right tool here.
⚠️ Advertencia: Some ClickFunnels users report that web pages can load slowly. Test your funnel speed before a big campaign.
3. Email Marketing and Automation
Embudos de clic: Built-in email marketing tools run automated email marketing inside your funnels. ClickFunnels email automation sends email sequences like welcome notes and cart reminders. This ties email campaigns and marketing campaigns to your sales process.
Gente: Folk email automation is built for outreach. Its outreach functionality focuses on email through collaborative mail merge. It is lighter than a full marketing suite but great for personal follow-up.

4. Contact Management and CRM
Embudos de clic: ClickFunnels stores contacts inside each entire funnel. Contact management is basic. It tracks buyers but does not replace a dedicated CRM.
Gente: Contact management is Folk’s strength. You organize contacts, set reminders, and manage a sales pipeline. You can search companies, add contacts, and see every message with the same person in one place. Folk helps you build genuine connections and win deals.
5. Templates and Design
Embudos de clic: You get professionally designed templates for marketing funnels and sales and marketing funnels. These cover lead magnets, webinar sign ups, and product launches. Drag and drop makes edits quick.
Gente: Folk offers templates for contact groups and outreach sequences. The focus is on people and details, not page design. It is simpler by design.
6. Online Courses and Memberships
Embudos de clic: ClickFunnels 2.0 lets you create and sell online courses and membership sites. Community tools keep members engaged. This is ideal if you want courses and funnels together.
Gente: Folk does not build courses. It manages the people who buy them. Pair Folk with a course tool if you need both.
7. Integraciones
Embudos de clic: ClickFunnels connects to many third party integrations for email and CRM systems. This lets small businesses plug the funnel into other tools they already use.
Gente: Folk connects to Gmail and syncs email history. The Chrome extension pulls people from LinkedIn. You can integrate it with other tools your team and agency rely on.
8. Análisis y seguimiento
Embudos de clic: ClickFunnels features and analytics track orders, opt-ins, and conversion rates. It pulls all the data into one view so you can fine-tune customer journeys and spot new sales opportunities.
Gente: Folk keeps reporting light. It lacks advanced reporting views and does not auto-track meetings or phone calls. You watch pipeline stages, but detailed metrics need other tools.
9. Facilidad de uso
Embudos de clic: ClickFunnels is powerful but has a steep learning curve. Building a full funnel takes time. The success center and coaching program help new users learn.
Gente: Folk is incredibly easy. The spreadsheet-style app works for people new to CRM software. For example, a small team can start managing contacts on day one.
10. Precios y costos
Vamos a comparar los planes de precios uno al lado del otro.
| Plan | Embudos de clic | Gente |
|---|---|---|
| Entrada | Launch — $81/month | Standard — $17.50/member/month |
| Medio | Scale — $164/month | Premium — $35/member/month |
| Más alto | Optimize — $248/month | Custom — $70/member/month |
| Arriba | Dominate — $5,997/yr | — |
Embudos de clic: You pay more, but you get an entire funnel system, page builder, and email in one platform. Annual billing lowers the monthly cost.
Gente: Folk is far cheaper per seat. For contact management alone, it delivers strong value for small businesses and agencies.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | Gente | Much cheaper per seat |
| Embudos y páginas de ventas | Embudos de clic | Full funnel builder |
| Gestión de contactos sencilla | Gente | Built for CRM |
| Vender cursos en línea | Embudos de clic | Courses plus funnels |
| Configuración apta para principiantes | Gente | Incredibly easy app |
💰 Tu presupuesto
Folk starts far lower per seat. ClickFunnels costs more but bundles many tools into one platform.
🔌 Tu conjunto de tecnologías
ClickFunnels offers many third party integrations for email and CRM. Folk syncs with Gmail and adds a Chrome extension.
📈 Tu proceso de ventas
Use ClickFunnels to generate leads and drive sales with automated sales funnels. Use Folk to organize contacts after the sale.
🎓 Tu nivel de experiencia
New to software? Folk is easier on day one. ClickFunnels rewards patience with unlimited funnels on higher plans.
Pruebas y demostraciones gratuitas 🆓
Both give a 14-day free trial. Test each app on a real project before you commit.
🛟 Opciones de soporte
ClickFunnels has live chat and a big success center, though email replies can lag. Folk leans on a self-serve model.
Guía de cambio
Already using one of these tools? Here is what to expect if you switch. Remember, they do different jobs.
🔄 Switching from ClickFunnels to Folk?
✅ Lo que ganarás:
- A far simpler app for contact management
- Magic Fields that enrich contact data
- Lower cost per member
❌ Lo que perderás:
- The funnel builder and landing page builder
- Online courses and checkout pages
- Full email marketing inside funnels
📋 Cómo cambiar:
- Export your contacts from ClickFunnels
- Create a Folk account and connect Gmail
- Import contacts and set up groups
🔄 Switching from Folk to ClickFunnels?
✅ Lo que ganarás:
- A funnel builder to create landing pages and sales pages
- Automated sales and built-in email campaigns
- An online store and course tools in one platform
❌ Lo que perderás:
- The incredibly easy CRM interface
- Simple contact management and reminders
- The low per-seat price
📋 Cómo cambiar:
- Export contact data from Folk
- Start a ClickFunnels free trial
- Pick a template and build your first funnel
Lo que nuestra reseña no cubrió
This comparison focused on core funnel and CRM use cases. We did not test enterprise setups, custom API work, or heavy multi-team workflows. Our notes reflect the July 2026 versions, so features may change. If you run a large sales team, your priorities may differ from what we covered.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Gente |
| 🚀 Funnel & Page Building | Embudos de clic |
| 📧 Marketing por correo electrónico | Embudos de clic |
| 👥 Gestión de contactos | Gente |
| 🎓 Cursos en línea | Embudos de clic |
| 👶 Facilidad de uso | Gente |
| 📊 Analítica | Embudos de clic |
| 🏆 Ganador absoluto | Embudos de clic |
🏆 GANADOR: CLICKFUNNELS
ClickFunnels gana en 4 de las 7 categorías.
Ideal para: sales funnels, selling online courses, and running email marketing in one platform.
ClickFunnels and Folk are two very different products.
ClickFunnels is a funnel builder that helps you sell online and drive sales.
Folk is a CRM that keeps your contacts and relationships in order.
Folk is excellent for simple contact management and small teams on a budget. Its 14 day free trial and low price make it easy to test.
But if you need to build funnels and grow revenue, ClickFunnels is the better choice. It even backs annual plans with a 30 day money back guarantee.
Más sobre ClickFunnels comparado
Weighing other ClickFunnels alternatives? Here is how ClickFunnels stacks up against close rivals. Each ClickFunnels review below focuses on lead generation and value.
ClickFunnels vs GoHighLevel
ClickFunnels gana en: simpler funnel building, cleaner course tools, stronger training community
GoHighLevel gana en: agency features, bundled sub-accounts, lower cost for many clients
ClickFunnels vs Keap
ClickFunnels gana en: faster page builder, better checkout pages, richer funnel templates
Sigue ganando: deeper CRM, stronger pipeline automation, more contact segmenting
ClickFunnels gana en: quicker funnel launch, upsell tools, lower entry price for sellers
HubSpot triunfa en: full marketing suite, reporting depth, free CRM starting tier
Más de Folk Compared
Looking at other CRM tools? Here is how Folk compares. Note the CRM features and price for each company.
Folklore vs. Pipedrive
El público gana en: easier setup, Magic Fields data enrichment, flexible non-sales use cases
Pipedrive gana en: deeper sales pipeline stages, deal reporting, call and reunión seguimiento
El público gana en: lower price per seat, spreadsheet-style speed, quick contact grouping
HubSpot triunfa en: marketing automation, dashboards, large-team workflows
Folklore vs. CRM de cápsula
El público gana en: friendlier interface, LinkedIn Chrome extension, AI-assisted data cleaning
Capsule CRM triunfa en: task management, custom sales stages, longer track record
Preguntas frecuentes
¿Qué hace ClickFunnels?
ClickFunnels builds sales funnels, landing pages, and checkout pages. It runs email marketing and analytics in one platform to turn website visitors into paying customers.
¿Cuánto cuesta ClickFunnels al mes?
ClickFunnels pricing starts at $81/month for the Launch plan. The Scale plan is $164/month and the Optimize plan is $248/month. Annual billing lowers the cost.
¿Qué es Folk CRM?
Folk CRM is a simple customer relationship management app. It helps individuals and small teams organize contacts, set reminders, and build genuine connections without complex software.
¿Es Folk un buen sistema CRM?
Yes, for small teams that want an incredibly easy tool. Folk shines at contact management and outreach, but it lacks advanced reporting for big sales teams.
¿Cuál es la mejor alternativa a ClickFunnels?
GoHighLevel, Keap, and HubSpot are top ClickFunnels alternatives. For pure contact management instead of funnels, Folk is a strong, budget-friendly pick.













