Ever feel like you’re juggling too many tools to keep track of customers?
Maybe you’re trying to determine if ActiveCampaign vs Capsule CRM is the right choice for your business.
Imagine missing out on sales because you couldn’t keep up with leads.
We’ll look at the key differences between ActiveCampaign frente a Capsule CRM and help you find the best fit.
Let’s get you set up with a system that makes your life easier.
Descripción general
We’ve put ActiveCampaign and Capsule CRM through their paces—our team dove deep, testing features, workflows, and user experience.
We wanted to see firsthand how they stack up for real-world business needs, leading to this clear comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Precios: It has a 7-day free Trial. Paid plan starts at $15/month
Características principales:
- Marketing por correo electrónico
- Automatización del marketing
- CRM
Based on our data, Capsule CRM is the budget-friendly choice. Focused on simplicity and savings.
Precios: It has a free trial. Paid plan starts at $18/month
Características principales:
- Gestión de contactos
- Gestión de la cartera de ventas
- Project Boards
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Además, explora nuestros favoritos Alternativas a ActiveCampaign…
Nuestra opinión
ActiveCampaign es una excelente opción para empresas que desean aprovechar el verdadero poder del email marketing y la automatización. Sin embargo, debido a su complejidad, puede que no sea la mejor opción para principiantes.
Beneficios clave
- Automatización avanzada: Cree flujos de trabajo complejos para nutrir clientes potenciales y automatizar tareas.
- Potencia del marketing por correo electrónico: Envíe campañas de correo electrónico hermosas y efectivas.
- Учебник по взлетно-посадочной полосе CRM: Gestionar contactos y realizar un seguimiento de las interacciones.
- Segmentación y personalización: Diríjase a grupos específicos de contactos con mensajes personalizados.
Precios
- Motor de arranque:$15/mes.
- Más:$49/mes.
- Pro:$79/mes.
- Empresa:$145/mes.
Ventajas
Contras
¿Qué es Capsule CRM?
Cápsula CRM is more straightforward. It’s built for contact management. Do you want to track sales?
It does that, too. It’s a good choice for small teams and keeps customer information organized.
Además, explora nuestros favoritos Capsule CRM alternatives…
Nuestra opinión
It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming.
Beneficios clave
- Gestión de contactos sencilla.
- Seguimiento sencillo del flujo de ventas.
- Se integra con muchas aplicaciones.
- Campos personalizables disponibles.
- Aplicación móvil para acceso en cualquier lugar.
Precios
- Motor de arranque:$18/usuario/mes.
- Crecimiento:$36/usuario/mes.
- 2025 年值得尝试的 11 款最佳即时人工智能 (AI) 替代品 11:$54/usuario/mes.
- Último:$72/usuario/mes.
Ventajas
Contras
Comparación de características
Now we look closely at the core features.
We compare ActiveCampaign’s focus on deep, intelligent marketing automatización with Capsule CRM’s focus on a highly user-friendly sales process to find your perfect crm.
1. Marketing and Sales Automation
- Campaña activa: This is a must-have platform for powerful marketing and sales automation. You can build automations based on purchase history, site visits, and conditional content. It is the ideal CRM solution for the advanced user.
- CRM de cápsula: CRM de cápsula focuses on workflow automations for the sales cycle itself. It can automate tasks and trigger follow-up email reminders. It is simple but offers limited features compared to Campaña activa marketing automation.
2. CRM Core Functionality
- Campaña activa: Includes a built-in crm that is part of the larger digital marketing platform. It provides lead management and account management, but requires an add-on for enhanced deal tracking.
- CRM de cápsula: CRM de cápsula‘s core features are its robust contact management system. It’s excellent for keeping track of customer datos and customer interactions and adding add notes. Users often praise its reliability in this area.
3. Pricing Model and Scalability
- Campaña activa: Campaña activa‘s pricing scales dramatically with the number of contacts you have, which impacts the overall capsule crm cost comparison. Advanced features are locked behind higher-tiered plans.
- CRM de cápsula: CRM de cápsula cost is typically billed per user per month and is predictable. It offers a free version for up to two users and scales with multiple sales pipelines and project boards on its paid plans.
4. Email Marketing & Newsletter Tool
- Campaña activa: The platform offers strong email marketing services and an advanced email constructor. It supports sophisticated email campaigns, dynamic content, and RSS-triggered campaigns, giving it a strong edge. Campaña activa‘s deliverability is a key advantage.
- CRM de cápsula: CRM de cápsula’s strength is in sales and marketing integration via its transpond integration for email marketing automation. It has email templates but is not designed for the complex, high-volume marketing needed by big businesses.
5. Sales Pipeline Management
- Campaña activa: Provides sales pipelines that integrate directly with its ActiveCampaign crm. This allows automations to fire based on deal stage changes, helping sales engagement.
- CRM de cápsula: Reviewers often note that Capsule CRM excels in sales opportunities and visual pipeline management. You can create pipelines for different business processes on higher tiers, making it a great tool for sales teams.
6. Customization and Data Flexibility
- Campaña activa: Supports custom fields and can handle custom objects on its enterprise plan. This makes it the better crm software choice for those needing specialized customer data tracking and new features.
- CRM de cápsula: Offers plenty of custom fields and allows for customization of the sales process. It keeps the interface clean, but its customization is less powerful than Campaña activa alternatives for deep database modification.
7. Support and Advanced Security
- Campaña activa: Provides a dedicated account team on its highest tiers. It has comprehensive seguridad features and is Campaña activa gdpr compliant, but hipaa support is not a core feature.
- CRM de cápsula: Users frequently praise the support team in a Capsule CRM review. They offer single sign on and strong data privacy framework compliance, and their documentation is solid.
8. Integrations and Ecosystem
- Campaña activa: Offers a huge number of native integrations (over 900) and add-ons, including Microsoft Dynamics. It’s the go-to for a marketer who uses many other solutions.
- CRM de cápsula: Integrates strongly with Google Workspace and contabilidad software. It uses simple integrations to hacer an easy capsule account fit well into existing workflows.
9. Reporting and Analytics
- Campaña activa: Offers detailed custom reports and predictive analytics to generate reports on the entire customer experience. It lets the more advanced user end automation based on key metrics.
- CRM de cápsula: Includes reportando features and basic reporting tools that focus on deal health and activity. It is not as deep for digital marketing or revenue attribution as Campaña activa.
¿Qué tener en cuenta al elegir un CRM?
- Focus on key features that drive lead generation, not just contact records. Does the crm system offer more advanced features like lead scoring and advanced segmentation?
- Consider the simplicity versus power trade-off. Capsule CRM is perfect for pequeña empresa simplicity, while ActiveCampaign offers the deep activecampaign features needed by the more advanced user.
- Check the total value of the paid plan. Look past the monthly price and see what is excluded, like ads activecampaign, or if you need an add on for sms add ons to send sms and texto messages.
- Examine the ecosystem. Do you need a deep integration with g suite or more broad other integrations offered by other crms? Look for premium integrations and a seamless full integration across all the features.
- Check support and stability. Does the crm platform offer phone support or a dedicated account team? Read a recent activecampaign review to see if the provider is currently busy redesigning the platform or if the tool is activecampaign legit.
- Security and compliance are crucial. Is the crm system suitable for non profits? Check for features like transactional emails and look for reassurance regarding data handling.
- The user experience matters for your other team members. Does the interface give you a clear one dashboard view of the sales process, or does it require constant jumping between different crm solutions?
- Look at the total content and delivery tools, such as the ability to build landing pages and utilize pre built templates for marketing campaigns. Also check if the crm providers offer content assists.
- Assess the bundled services like a help desk and project management features, as these can save you from buying separate tools.
- Understand pricing complexity. Compare the total cost when billed annually versus monthly across the paid tiers. See if you can pay annually for a discount.
- Finally, ask yourself, “Would I recommend activecampaign or decide to use capsule?” The best crm software is the one your team adopts easily.
Veredicto final
So, which one wins? For most businesses, ActiveCampaign is the clear winner.
It’s got the tools you need to grow. Sure, it costs more.
But you get powerful automation and email features. Capsule CRM is suitable for simple contact management.
But if you want to boost sales, ActiveCampaign is the way to go.
We’ve tested both, and we know what works. Trust us: ActiveCampaign offers more value for your money.
Plus, the advanced reporting helps you see what’s working and what’s not.
That’s key to making wise decisions.
If you’re serious about growing your business, ActiveCampaign is the tool that will get you there.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign frente a GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign frente a Keap: ActiveCampaign offers robust marketing automation and email capabilities. Compró is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign frente a HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign frente a ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on correo electrónico frío outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Haga clic hacia arriba is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign frente a Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign frente a Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign frente a Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Más información sobre Capsule CRM
He aquí una breve comparación de Capsule CRM con estas soluciones de software:
- Capsule CRM vs Pipedrive: Capsule CRM ofrece una solución sencilla para la gestión de contactos y ventas, mientras que Pipedrive es una herramienta de gestión de canal de ventas visual.
- Capsule CRM vs GoHighLevel: Capsule is easy to use. It helps you manage your contacts and sales process. It is great for keeping things simple and organized. GoHighLevel is a much bigger tool. It has many tools for marketing and sales.
- Cápsula CRM vs Keap: Capsule CRM se centra en la sencillez y la asequibilidad para el seguimiento de contactos y ventas; Keap ofrece amplias funciones de automatización de marketing y ventas, a menudo a un coste más elevado.
- Cápsula CRM vs ActiveCampaign: Capsule CRM ofrece una sólida gestión de contactos y proyectos, mientras que ActiveCampaign proporciona una potente automatización del marketing, campañas de correo electrónico y segmentación avanzada.
- Capsule CRM vs Hubspot: Capsule CRM es un CRM asequible y fácil de usar para gestionar las interacciones con los clientes; HubSpot ofrece un amplio conjunto de herramientas de marketing, ventas y servicios, con opciones gratuitas y escalables de pago.
- Cápsula CRM vs Clickfunnels: Capsule CRM es una herramienta para gestionar las relaciones con los clientes; ClickFunnels se especializa en construir embudos de ventas y optimizar los procesos de conversión.
- Cápsula CRM vs Folk: Capsule CRM es una solución sencilla de gestión de contactos, mientras que Folk hace hincapié en la organización colaborativa de los contactos y en su enriquecimiento con funciones modernas.
- Capsule CRM vs Instantly: Capsule CRM se centra en la gestión general de contactos y ventas; Instantly está diseñado para el contacto automatizado por correo electrónico y la participación en ventas.
- Cápsula CRM vs Clickup: Capsule CRM es una solución CRM dedicada, mientras que ClickUp es una plataforma versátil de gestión del trabajo que incluye funcionalidades CRM junto con la gestión de proyectos y tareas.
- Capsule CRM frente a Monday CRM: Capsule CRM ofrece una gestión sencilla de los contactos y de la cartera de ventas; Monday CRM proporciona flujos de trabajo visuales altamente personalizables y amplias funciones de colaboración en equipo.
- Capsule CRM vs Insightly: Capsule CRM se centra en la facilidad de uso y el seguimiento de contactos, mientras que Insightly ofrece un CRM más completo con funciones avanzadas de gestión de proyectos.
- Capsule CRM vs Freshsales CRM: Capsule CRM prioriza la simplicidad en la gestión de ventas y contactos, mientras que Freshsales CRM ofrece una plataforma de ventas más robusta con perspectivas impulsadas por IA y análisis avanzados.
- Capsule CRM frente a Salesforce: Capsule CRM es ideal para pequeñas y medianas empresas que buscan un CRM sencillo y asequible; Salesforce es un CRM de nivel empresarial con amplia personalización y escalabilidad para grandes organizaciones.
- Capsule CRM vs Zendesk: Capsule CRM se centra en las ventas y la gestión de las relaciones con los clientes, mientras que Zendesk es principalmente una plataforma de atención al cliente que destaca en las soluciones de emisión de tickets y soporte.
Preguntas frecuentes
Is ActiveCampaign better than Capsule CRM for small businesses?
Yes, while Capsule CRM is more straightforward, ActiveCampaign offers more substantial automation and email marketing. For growing businesses, ActiveCampaign’s features justify the higher cost. Consider your needs and budget.
Does Capsule CRM offer a free trial?
Yes, Capsule CRM offers a free trial that allows you to test its features before committing. They also have a free plan with limited features for tiny teams.
How does ActiveCampaign’s pricing compare to HubSpot?
ActiveCampaign starts at $29 per month, while HubSpot’s pricing is significantly higher, especially for advanced features. Both offer a free trial to test their platforms.
Can I use ActiveCampaign for email marketing if I’m already using Mailchimp?
Yes, ActiveCampaign is a strong alternative. It offers more advanced automation and segmentation than Mailchimp, making it better for complex campaigns.
Which CRM is easier to learn, ActiveCampaign or Capsule CRM?
Capsule CRM is generally easier to learn due to its more straightforward interface and focus on contact management. ActiveCampaign has a steeper learning curve but offers more robust features.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean