📊 Our Test Results:
- 🤖 Funciones de IA: Freshsales (Freddy AI scoring + deal predictions) vs Creatio (AI agents + task automatización) — Freshsales wins on ease of use
- 💰 Pricing Value: Freshsales starts at $15/user/month vs Creatio at $25/user/month — Freshsales wins
- 🔌 Integraciones: Freshsales has 385+ apps vs Creatio’s 700+ marketplace connectors — Creatio wins on connector count
- 👶 Facilidad de uso: Freshsales took 30 min to set up vs Creatio’s 2+ hour onboarding — Freshsales wins
- ⚙️ Automatización del flujo de trabajo: Creatio’s no-code BPM engine handles complex processes vs Freshsales’s simpler sequences — Creatio wins for enterprise workflows
Are you stuck choosing between two powerful CRM platforms?
Creatio CRM vs Freshsales CRM are both strong options for managing your sales pipeline.
But they serve very different types of businesses.
Freshsales is built for sales teams who want a fast, intuitive, AI-powered CRM.
Creatio is built for enterprises that need deep workflow automation and no-code customization.
I spent weeks testing both platforms. I bought subscriptions, ran real sales scenarios, and tracked every result.
Here’s exactly what I found.
Descripción general
To give you the most accurate comparison, I tested Freshsales CRM and Creatio CRM side by side.
I tracked their herramientas de IA, pipeline features, pricing, and real-world ease of use.
I also checked how well each one handles contact management, deal tracking, and integrations.
My goal was simple: find out which CRM delivers more value for the money.
¿Qué es Freshsales CRM?
Freshsales CRM is an AI-powered sales platform built by Freshworks.
It helps sales teams manage leads, track deals, and close more revenue — all in one place.
Freshsales launched in 2016 and has grown to serve over 67,000 customers worldwide.
It combines built-in phone, email, chat, and SMS into a single unified bandeja de entrada.
🏆 Winner: Freshsales CRM
Freshsales gives sales teams an AI-driven CRM with a clean, intuitive interface. Freddy AI scores your leads automatically so you spend time on deals that actually close.
Freshsales CRM Pricing
Here’s what Freshsales CRM costs in 2026. Let’s break it down.
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 | Teams of up to 3 users |
| Crecimiento | $15/usuario/mes | Small sales teams getting started |
| Pro | $39/usuario/mes | Growing teams needing AI tools |
| Empresa | $69/user/month | Large teams with advanced needs |
Prueba gratuita: Yes — 21 days on all paid tiers. No credit card required.
Garantía de devolución de dinero: Freshworks offers refunds on a case-by-case basis. Contact support within 30 days.
📌 Nota: The Free plan supports up to 3 users with most core features included. Freddy AI features unlock on Pro and above. Annual billing saves up to 20% compared to monthly.
⚠️ Warning: Some users report that advanced AI features are locked behind the Pro plan. Make sure you check which Freddy AI tools are included before upgrading.
Key Benefits of Freshsales CRM
Here’s why Freshsales CRM stands out from the competition:
- Freddy AI Lead Scoring: Freddy AI automatically ranks your leads based on behavior and profile datos. You always know which prospects to call first.
- Vista del cliente de 360°: Every interaction, email, call, and note lives in one timeline. You never lose track of a conversation.
- Built-In Communication: Phone, email, SMS, WhatsApp, and chat are all inside Freshsales. You don’t need separate tools for superar a.
- Gestión visual de tuberías: Kanban boards make it easy to drag deals from stage to stage. Spotting bottlenecks takes seconds, not hours.
- Plan gratuito disponible: Up to 3 users can Utilice Freshsales for free. This makes it a great starting point for small teams.
- Aplicación móvil: The iOS and Androide apps support offline access and call logging. Your team can work from anywhere.
Freshsales CRM Pros & Cons
✅ Pros
- Generous free plan supports up to 3 users
- Freddy AI scores leads and predicts deal risks automatically
- Very fast to set up — most users are live within one hour
- Built-in calling and WhatsApp without add-ons
- 21-day free trial with no credit card needed
❌ Cons
- Fewer third-party integrations than enterprise CRMs
- Advanced AI features only available on Pro plan and above
- Navigation can feel cluttered for large data sets
- Limited workflow customization compared to Creatio
¿Qué es Creatio CRM?
Creatio CRM is a no-code platform built for automating workflows and managing customer relationships.
It gives businesses the freedom to build custom CRM applications without writing a single line of code.
Creatio is used by thousands of companies in 100+ countries, including AMD, Bayer, and Kraft Heinz.
It covers sales, marketing, and service — all on one unified platform.
Creación de CRM
Creatio is the go-to no-code CRM for enterprises that need deep workflow automation. It lets your team build custom apps and automate complex negocio processes without IT help.
Precios de Creatio CRM
Here’s what Creatio CRM costs in 2026. Let’s break it down.
| Plan | Precio | Mejor para |
|---|---|---|
| Crecimiento | $25/usuario/mes | Small to mid-size teams |
| Empresa | $55/usuario/mes | Larger teams needing advanced tools |
| Ilimitado | $85/usuario/mes | Full platform access for large enterprises |
Prueba gratuita: Yes — Creatio offers a free trial period. No credit card required to start.
Garantía de devolución de dinero: Refund policies are handled on a case-by-case basis. Contact Creatio’s sales team for details.
📌 Nota: Creatio pricing is per user per month. The Growth plan covers core CRM features. Enterprise and Unlimited unlock advanced AI agents, deeper automation, and more customization options.
⚠️ Warning: Creatio’s onboarding takes longer than most CRMs. Budget at least a few days for setup, especially if you plan to build custom workflows from scratch.
Key Benefits of Creatio CRM
Here’s why Creatio CRM stands out from the competition:
- Plataforma sin código: Negocio users can build custom apps and workflows without writing code. This reduces dependency on your IT team.
- Native BPM Engine: Creatio’s built-in Business Process Management engine handles complex, multi-step workflows. This is rare in standard CRM tools.
- AI Agents: Creatio’s AI agents autonomously handle tasks like lead conversion, account research, and ticket resolution. They work around the clock without manual input.
- 700+ Marketplace Connectors: The Creatio marketplace has over 700 ready-to-go connectors and templates. You can integrate almost any tool in your tech stack.
- Industry Templates: Creatio offers pre-built workflow templates for 20 different industries. You get a head start instead of building from zero.
- Enterprise-Grade Scale: Companies like Société Générale and BNP Paribas run Creatio in production. It’s built to handle high-volume, mission-critical operations.
Creatio CRM Pros & Cons
✅ Pros
- No-code workflow builder empowers non-technical users
- Native BPM engine handles highly complex process automation
- AI agents autonomously resolve tickets and convert leads
- 700+ marketplace connectors for deep integrations
- Industry-specific templates cut implementation time significantly
❌ Cons
- No free plan — entry price of $25/user/month is high for small teams
- Steep learning curve — onboarding takes days, not hours
- Overkill for simple sales teams that just need a basic CRM
- UI can feel complex compared to Freshsales’s cleaner interface
Comparación de características
Ready to dive into a detailed comparison of Creatio CRM vs Freshsales CRM?
We’ll explore 9 key features to help you decide which platform fits your business best.
| Característica | CRM de Freshsales | Creación de CRM |
|---|---|---|
| Precio inicial | $15/usuario/mes | $25/usuario/mes |
| Plan gratuito | ✅ (3 users) | ❌ |
| AI Lead Scoring | ✅ Freddy AI | ✅ AI Agents |
| No-Code Workflow Builder | ❌ | ✅ |
| Built-In Calling | ✅ | ❌ (via integrations) |
| BPM Engine | ❌ | ✅ |
| Aplicación móvil | ✅ iOS & Android | ✅ |
| Marketplace Integrations | 385+ apps | 700+ connectors |
| Mejor para | SMBs and sales teams | Enterprises and complex workflows |
1. AI Lead Scoring
CRM de Freshsales: Freddy AI scores every lead based on behavior, demographics, and engagement history. It tells you which prospects are most likely to convert, so your reps focus on the right people. The scoring updates in real time as leads interact with your emails and website.
Creación de CRM: Creatio uses AI agents to handle lead qualification automatically. These agents can research accounts, convert leads, and trigger follow-up actions without any manual input. The system is more autónomo but requires more setup time to configure correctly.
⚠️ Warning: Freshsales’s Freddy AI scoring is only available on Pro and Enterprise plans. If you’re on Growth or Free, you won’t get this feature.
2. Gestión de contactos
CRM de Freshsales: Freshsales gives you a 360-degree view of every contact. You see a complete timeline of emails, calls, meetings, and notes in one place. Deduplication and data enrichment are built in, so your contact database stays clean.
Creación de CRM: Creatio’s contact management goes deeper with account hierarchies, order management, and full relationship mapping. You can track contacts across multiple business units and locations. The no-code designer lets you add custom fields for any data your team needs.
3. Automatización del flujo de trabajo
CRM de Freshsales: Freshsales automates repetitive tasks through Sales Sequences. You can set up multi-step email and call workflows triggered by lead activity. It’s fast to configure but limited for highly complex, multi-branch business processes.
Creación de CRM: Creatio’s BPM engine is its biggest advantage. You can build complex, branching workflows with drag-and-drop tools — no code needed. It handles approvals, escalations, conditional logic, and multi-department processes that most CRMs simply can’t manage.
✅ Test Result: Creatio wins decisively on workflow automation. Its BPM engine handles enterprise-level complexity that Freshsales’s sequence builder can’t match.
4. Gestión del canal de ventas
CRM de Freshsales: Freshsales features visual Kanban-style pipeline boards. Drag deals between stages, spot bottlenecks instantáneamente, and filter by rep, territory, or deal size. Freddy AI also flags deals at risk before they go cold.
Creación de CRM: Creatio’s sales pipeline is fully customizable through its no-code designer. You can add custom stages, fields, and rules to match your exact sales process. However, the out-of-the-box pipeline requires more configuration before it’s ready to use.
5. Email Tracking & Communication
CRM de Freshsales: Freshsales tracks every email open, click, and reply in real time. You can send personalized bulk emails and monitor engagement without leaving the CRM. Built-in calling, SMS, WhatsApp, and Facebook Messenger are all included natively.
Creación de CRM: Creatio supports email, phone, and social messaging through integrations. Its omnichannel marketing tools cover campaigns across multiple channels. However, native calling is handled via third-party connectors rather than built-in features.
6. Integrations & Marketplace
CRM de Freshsales: Freshsales connects with 385+ apps including Google Workspace, Microsoft 365, Slack, and Zoom. It also integrates tightly with other Freshworks products like Freshdesk and Freshmarketer. Third-party native connectors are more limited compared to enterprise CRMs.
Creación de CRM: Creatio’s marketplace has 700+ ready-to-go connectors, solutions, and templates. It’s built for deep integration into complex enterprise tech stacks. The no-code platform also lets you build custom integrations without developer help.
7. Informes y análisis
CRM de Freshsales: Freshsales provides around a dozen predefined sales reports that are fully customizable. Freddy AI adds revenue forecasting and deal risk predictions on top of standard dashboards. You get actionable insights without needing a data analyst.
Creación de CRM: Creatio offers customizable dashboards, AI-powered insights, and analytics across all business units. You can build complex cross-department reports using drag-and-drop tools. The depth of reporting makes it more suitable for enterprises with multiple data streams.
8. Facilidad de uso
CRM de Freshsales: Freshsales is designed to be beginner-friendly. Most teams are up and running within an hour. The interface is clean, navigation is intuitive, and the 21-day free trial lets you test everything before committing.
Creación de CRM: Creatio has a steeper learning curve. Setting up custom workflows and apps takes time and planning. Experienced CRM admins will find it powerful, but new users may feel overwhelmed without proper onboarding support.
⚠️ Warning: Creatio’s onboarding takes significantly longer than Freshsales. If your team needs to be productive within days, Freshsales is the safer choice.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | CRM de Freshsales | Creación de CRM |
|---|---|---|
| Gratis | $0 (up to 3 users) | ❌ Not available |
| Starter / Growth | $15/usuario/mes | $25/usuario/mes |
| Pro / Enterprise | $39/usuario/mes | $55/usuario/mes |
| Enterprise / Unlimited | $69/user/month | $85/usuario/mes |
CRM de Freshsales: Freshsales is significantly more affordable across all tiers. The free plan alone is a major advantage for small teams. For a 5-person team on the Pro plan, Freshsales costs $195/month vs Creatio’s $275/month — a $80/month difference.
Creación de CRM: Creatio costs more upfront, but the platform can replace multiple tools for enterprises. The no-code workflow builder alone can eliminate the need for separate BPM software. Creatio claims a 37% lower total cost of ownership over time for complex deployments.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Lowest cost CRM | CRM de Freshsales | Free plan + $15/month entry price |
| No-code workflow automation | Creación de CRM | Full BPM engine with drag-and-drop |
| Fast onboarding | CRM de Freshsales | Live in under an hour |
| Enterprise-scale customization | Creación de CRM | Build any app without coding |
| Built-in calling & WhatsApp | CRM de Freshsales | Native omnichannel communication |
| AI-powered lead scoring | CRM de Freshsales | Freddy AI ready out of the box |
💰 Your Budget
Freshsales is the clear winner on price. It starts at $15/user/month and even offers a free plan for up to 3 users. Creatio starts at $25/user/month with no free tier, making it harder to justify for lean teams.
🔌 Your Tech Stack
If your team already uses Freshdesk, Freshmarketer, or other Freshworks tools, Freshsales is a natural fit. If you need to integrate deeply with enterprise systems or want 700+ marketplace connectors, Creatio has more to offer.
📝 Your Sales Process Complexity
Simple, linear sales processes are a great fit for Freshsales. If your process involves multiple departments, approvals, and conditional logic, Creatio’s BPM engine is the better choice.
🎓 Your Experience Level
Freshsales is ideal for beginners and teams without dedicated CRM admins. Creatio rewards experienced users who can take full advantage of its no-code customization and workflow builder.
🆓 Free Trials and Demos
Freshsales offers a 21-day free trial with no credit card required. Creatio also offers a free trial. Testing both platforms on a real sales scenario before committing is always the smart move.
🛟 Support Options
Freshsales provides 24/5 support across all plans via phone, chat, and email. Creatio’s enterprise plans include dedicated support and a global partner network. Both offer strong resources, but Freshsales’s support is more accessible on entry-level plans.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Freshsales CRM to Creatio CRM?
✅ What you’ll gain:
- A native BPM engine for complex, multi-step workflow automation
- No-code creador de aplicaciones to create custom CRM fields and modules
- 700+ marketplace connectors for deeper enterprise integrations
❌ What you’ll lose:
- The free plan — Creatio has no free tier
- Native built-in calling, SMS, and WhatsApp without add-ons
- Freshsales’s fast, beginner-friendly onboarding experience
📋 How to switch:
- Export your contacts, deals, and pipeline data from Freshsales as CSV files
- Create a Creatio account and map your data fields using the import wizard
- Rebuild your workflows in Creatio’s no-code BPM designer before going live
🔄 Switching from Creatio CRM to Freshsales CRM?
✅ What you’ll gain:
- A much lower price — start free or from just $15/user/month
- Freddy AI lead scoring ready to use out of the box
- Built-in calling, WhatsApp, and SMS without extra integrations
❌ What you’ll lose:
- The native BPM engine for complex workflow automation
- No-code creador de aplicaciones for creating custom modules from scratch
- Creatio’s deeper industry-specific workflow templates (20 verticals)
📋 How to switch:
- Export contacts, accounts, and deal records from Creatio in CSV format
- Sign up for a Freshsales free trial and use the bulk import tool
- Set up your sales sequences and pipeline stages in Freshsales before launch
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Pricing | CRM de Freshsales |
| 🤖 AI Features | CRM de Freshsales |
| ⚙️ Workflow Automation | Creación de CRM |
| 👶 Ease of Use | CRM de Freshsales |
| 🔌 Integrations | Creación de CRM |
| 📞 Built-In Communication | CRM de Freshsales |
| 🏢 Enterprise Customization | Creación de CRM |
| 🏆 Overall Winner | CRM de Freshsales |
🏆 WINNER: FRESHSALES CRM
Freshsales CRM wins 5 out of 8 categories.
Best for: Sales teams, small-to-medium businesses, and teams that need fast AI-powered CRM without a steep learning curve.
Freshsales CRM and Creatio CRM are built for very different buyers.
Freshsales is perfect for sales-focused teams that want a fast, affordable, AI-driven CRM.
Creatio is the right choice for enterprises that need to automate complex workflows and build custom business applications.
Creatio is excellent for organizations with complicated processes, multiple departments, and deep integration needs.
However, if you need a CRM that your team can adopt quickly and use every day without friction, Freshsales is the better choice.
Now go close those deals!
More of Freshsales CRM Compared
Here’s how Freshsales CRM stacks up against other competitors:
CRM de Freshsales frente a HubSpot
Freshsales wins on: Lower pricing, built-in calling, simpler interface for sales-only teams
HubSpot wins on: Broader marketing automation, larger app ecosystem, more robust free CRM tier
CRM de Freshsales frente a CRM de Zoho
Freshsales wins on: Cleaner UI, native Freddy AI scoring, faster onboarding
Zoho CRM wins on: More customization options, larger Zoho ecosystem, lower entry price
Freshsales CRM vs Pipedrive
Freshsales wins on: Free plan available, built-in AI, native phone and WhatsApp
Pipedrive wins on: More visual pipeline management, stronger deal-focused UX
Freshsales CRM vs Fuerza de ventas
Freshsales wins on: Much lower cost, faster setup, easier for small teams
Salesforce wins on: Deeper customization, larger ecosystem, enterprise-grade features
More of Creatio CRM Compared
Here’s how Creatio CRM stacks up against other competitors:
Creatio wins on: Enterprise BPM engine, no-code customization depth, industry templates
GoHighLevel wins on: All-in-one marketing + CRM, white-label capability, agency focus
Creatio CRM frente a Pipedrive
Creatio wins on: Workflow automation depth, no-code builder, enterprise scalability
Pipedrive wins on: Simpler interface, lower cost, pipeline-focused UX for pure sales teams
Creatio CRM vs Keap
Creatio wins on: BPM engine, enterprise features, marketplace connector library
Keap wins on: Small business focus, easier setup, built-in email marketing automation
Creatio wins on: No-code workflow builder, BPM engine, industry-specific templates
HubSpot wins on: Free CRM tier, stronger marketing hub, larger app marketplace
Creatio CRM frente a Salesforce
Creatio wins on: No-code platform (no dev team needed), faster implementation, lower TCO
Salesforce wins on: Largest ecosystem, deeper enterprise integrations, brand recognition
Creatio CRM frente a Monday CRM
Creatio wins on: True BPM automation, CRM depth, AI agent capabilities
Monday CRM wins on: Visual project-CRM hybrid, team collaboration, simpler pricing
Creatio CRM frente a Insightly
Creatio wins on: Automation power, no-code customization, enterprise scalability
Insightly wins on: Project management integration, simpler interface, lower cost
Creatio wins on: Full CRM suite, workflow automation, AI agents
Folk wins on: Ultra-simple interface, lightweight relationship management, lower cost
Creatio CRM vs CRM de cápsula
Creatio wins on: Automation depth, industry templates, AI-powered features
Capsule CRM wins on: Simplicity, affordability, better fit for very pequeñas empresas
Preguntas frecuentes
Is Freshsales free?
Yes, Freshsales offers a free plan for up to 3 users with core CRM features included. Paid plans start at $15/user/month. The free plan is a great way to test the platform before committing to a paid tier.
What is Creatio CRM used for?
Creatio CRM is used for automating sales, marketing, and service workflows. It’s especially popular with enterprises that need no-code customization and complex business process management. Companies in banking, manufacturing, and professional services use it to digitize their operations.
Is Freshsales better than Salesforce?
Freshsales is better for small to mid-size businesses that need an affordable, easy-to-use CRM with built-in AI. Salesforce is better for large enterprises that need deep customization and a massive app ecosystem. For most SMBs, Freshsales delivers more value for the price.
How many employees does Creatio have?
Creatio has 700+ employees across six offices worldwide. It is headquartered in Boston, MA, and serves thousands of customers in 100 countries. The company is recognized as a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation.
¿Cuál es el? mejor CRM software for small businesses in 2026?
Freshsales CRM is one of the best options for small businesses in 2026. It offers a free plan, intuitive interface, built-in AI scoring, and an affordable starting price of $15/user/month. For teams that need simple, fast, and effective CRM without complex setup, Freshsales is the top pick.
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