⚡ Veredicto rápido:
- Precios: ActiveCampaign starts at $15/month. ClickUp is free forever, then $7/user/month.
- Ideal para: ActiveCampaign for email marketing automation and contact management. ClickUp for project management and task management.
- Diferencia clave: ActiveCampaign automates messages to customers. ClickUp organises the work your team does internally.
- Nuestra elección: ClickUp scores higher at 4.3 because the free plan covers unlimited users and most small teams.
These two tools land in the same search results for a strange reason.
Both promise to run your negocio from one screen.
Only one of them talks to your customers.
ActiveCampaign is a marketing and sales automation platform built around email.
ClickUp is project management software built around tasks.
Picking the wrong one wastes months, so here is the full comparison.
Descripción general
This ActiveCampaign vs ClickUp comparison covers pricing, key features, and daily ease of use.
We reviewed documentation, pricing pages, and public user reviews for both.
Nuestros redactores también dedicaron tiempo a explorar a fondo cada plataforma.
Esas notas se encuentran en las secciones "Lo que nuestro equipo observó" a continuación.
By the end you will know which one fits your business operations.
¿Qué es ActiveCampaign?
ActiveCampaign is a customer experience automation platform for email marketing and CRM.
It sends email campaigns, texto messages, and ads from one dashboard.
The draw is intelligent marketing automation rather than a plain newsletter tool.
ActiveCampaign offers a visual builder, lead scoring, and a built in CRM.
Most buyers pick it for advanced automation and high deliverability.
Campaña activa
Over 900 pre built templates for automation. A built-in CRM sits inside every paid plan. Free migration if you switch from another tool.
Precios de ActiveCampaign
Four tiers, and the price climbs with your contact count.
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $15/mes | Solo workers and pequeñas empresas |
| Más | $49/mes | Small teams that need a sales pipeline |
| Pro | $79/mes | A more advanced user who wants predictive sending |
| Empresa | $145/mes | Big businesses needing custom reports |
Pricing verified September 2026.
Prueba gratuita: 14 days with most Professional-tier features. No credit card required.
Garantía de devolución de dinero: No published refund window, so test inside the trial first.
📌 Nota: Yearly billing cuts around 20% off. The Starter plan caps you at 5 actions per automation, which is thin once you build automations with branching logic.
⚠️ Pricing conflict flagged: Our research notes list the Starter plan at $19/month, but our CSV records $15/month. Every figure in this article follows the CSV. Check the live pricing page before you buy, since tiers move with contact volume.
Principales ventajas de ActiveCampaign
Here is what pulls people toward it:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- Multi-channel reach: Email, SMS, WhatsApp, and social sit in one campaign. You can send SMS from the same workflow that sends a follow up email.
- Segmentación avanzada: Group contacts by website visits, location, or purchase history. Conditional content then swaps blocks inside the same email.
- CRM integrado: The ActiveCampaign CRM comes with every plan for lead scoring and deal tracking. No separate CRM platform needed.
- Capacidad de entrega: ActiveCampaign’s deliverability scores well in independent bandeja de entrada tests. That matters more than any feature list.
- Free migration: Moving from another email marketing service costs nothing. Their team rebuilds your lists and email templates.
- Predictive AI: Active Intelligence agents build campaigns and suggest audience segments from live data.
The homepage gives a fair sense of how the product is positioned.
Lo que nuestro equipo observó
Nuestro escritor set up an account and ran a real welcome series through it. Here is what stood out from that hands-on time:
Ventajas y desventajas de ActiveCampaign
✅ Ventajas
- Automation builder handles multi-step logic without code
- Built in CRM included on every paid plan
- Deliverability rates hold up in independent testing
- Free migration from your old email marketing services
- User friendly menus despite the feature count
❌ Contras
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Cost rises as your contact list grows
- No hay plan gratuito, solo una prueba de 14 días.
¿Qué es ClickUp?
ClickUp is a project management platform that keeps work in one workspace.
Teams use it to plan, assign tasks, and track progress together.
It holds docs, calendars, chat, and goals beside your tasks.
That cuts the tool switching most teams live with.
ClickUp includes Gantt charts, a kanban board, list view, and calendars.
The trade-off is a busy interface that overwhelms new users.
🏆 Ganador: ClickUp
The free forever plan takes an unlimited number of members. Over 1,000 integrations and 1,000+ templates. A 30-day money-back guarantee covers every paid plan.
Precios de ClickUp
One free tier and three paid plans, charged per user.
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 | Solo workers and smaller teams testing the essential features |
| Ilimitado | 7 dólares por usuario al mes | Growing teams that need unlimited storage and guest access |
| Negocio | $12 por usuario al mes | Marketing teams running multiple projects with resource management |
| Empresa | Costumbre | Large firms needing single sign on and HIPAA compliance |
Pricing verified September 2026.
Prueba gratuita: 15 days on the paid plans, on top of the free forever plan.
Garantía de devolución de dinero: 30 days on every paid plan.
📌 Nota: Upgrades apply to your entire workspace, so every team member moves up together. Budget for the full headcount, not just the people who need the advanced features.
⚠️ Advertencia: ClickUp’s free plan is completely free for an unlimited number of users, but custom fields are capped at 100 uses. Heavy custom fields work pushes you onto a paid plan fast.
Principales ventajas de ClickUp
What ClickUp offers that most rivals do not:
- A real free tier: The free plan allows unlimited users, which is rare in project management tools. Small teams can run for months without paying.
- Views for every habit: List, Board, Calendar, Gantt, and Timeline cover complex projects and simple ones. Each person can view tasks their own way.
- Time tracking built in: Native timers and manual logging track billable hours against estimates. Workload views flag who is buried.
- Automation without code: Custom rules plus 100+ pre-built automation templates save time on repeat work.
- Communication features: Docs, team chat, and a whiteboard feature keep team communication beside the work.
- Deep hierarchy: Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks organise complex tasks cleanly.
- ClickUp Brain: La IA asistente tracks workloads and answers questions about your projects.
The product page shows how much sits under one roof.
Lo que nuestro equipo observó
Our writer ran a live content calendar inside ClickUp for several weeks of real work. Here is what stood out:
Ventajas y desventajas de ClickUp
✅ Ventajas
- El plan gratuito permanente admite usuarios ilimitados.
- Over 1,000 integrations including Slack and Google Drive
- Docs, chat, and whiteboards live beside your tasks
- Time tracking and workload views come standard
- Garantía de devolución de dinero de 30 días en planes de pago.
❌ Contras
- Interface feels overwhelming during the first week
- Informes Las herramientas están dispersas por toda la plataforma.
- Time tracking can be clumsy in daily use
- No phone support, and live chat starts with a bot
Comparación de características
These platforms overlap less than the search volume suggests. The table below shows where each one actually competes, then we break down eleven areas in detail.
| Característica | Campaña activa | Haga clic hacia arriba |
|---|---|---|
| Precio inicial | $15/mes | $0 (gratis para siempre) |
| Plan gratuito | ❌ | ✅ |
| Campañas de correo electrónico | ✅ | ❌ |
| Built In CRM | ✅ | ❌ |
| Gestión de tareas | ❌ | ✅ |
| Diagramas de Gantt | ❌ | ✅ |
| Seguimiento del tiempo | ❌ | ✅ |
| Asistente de IA | ✅ Inteligencia activa | ✅ ClickUp Brain |
| Integraciones | 950+ | 1,000+ |
| Mejor para | Automatización del marketing por correo electrónico | Managing projects and tasks |
1. Trabajo principal
Campaña activa: Built for email marketing at scale. You load contacts, write email campaigns, and let rules fire the next message. Nothing here helps you run a sprint.
Haga clic hacia arriba: Built to manage projects and manage tasks across a team. You create new tasks, set a due date, and watch the board move. It sends no marketing email.
2. Automatización
Campaña activa: The drag-and-drop builder handles multi-step workflows with conditional logic. Drip campaigns, cart abandonment, and RSS triggered sends all run without code. Over 900 templates give you a head start.
Haga clic hacia arriba: Automation moves work, not messages. Rules change status, assign tasks, and post updates. Over 100 pre-built recipes cover the common cases.
3. Views and Landing Pages
Campaña activa: Custom landing pages capture leads, and form submissions can end automation branches or start new ones. The email builder handles the message side.
Haga clic hacia arriba: No landing pages at all. Instead you get a kanban board, Gantt charts, calendar, and timeline over the same data set.
4. Scheduling and Delivery
Campaña activa: Predictive sending picks the hour each contact is most likely to open. Dynamic content swaps blocks based on custom fields, and conditional content hides what does not apply.
Haga clic hacia arriba: The ClickUp Calendar pulls meetings and tasks into one timeline. It schedules your week rather than your sends.
5. Asistente de IA
Campaña activa: Active Intelligence agents build campaigns and suggest high-value segments from live data. The email editor also drafts copy for you.
Haga clic hacia arriba: ClickUp Brain answers questions about workloads, summarises threads, and drafts task descriptions. It reads across your whole workspace.
6. Segmentation and Search
Campaña activa: Advanced segmentation groups contacts by site visits, location, purchase history, or tags. This is the core of contact management here.
Haga clic hacia arriba: Enterprise Search looks across tasks, docs, and connected apps at once. Useful when a decision is buried in a comment from March.
7. Tracking Deals vs Tracking Hours
Campaña activa: The CRM tracks a sales pipeline with lead scoring, deal stages, and the ability to add notes against a contact. Sales engagement lives here.
Haga clic hacia arriba: Timers and manual logging track billable hours against estimates. Resource management views show capacity per user before you overload someone.
⚠️ Advertencia: ClickUp’s time tracking is functional but clunky in daily use, and it is task scheduling rather than staff scheduling. Agencies billing by the hour should test it before committing.
8. Templates and Content Creation
Campaña activa: Email templates más IA drafting cover most digital marketing output. Transactional email and a newsletter tool sit alongside campaign sends.
Haga clic hacia arriba: Over 1,000 templates cover sprints, content calendars, and client onboarding. Docs support real time editing with your team.
9. Reporting and Notes
Campaña activa: Reports track opens, clicks, and revenue per automation. Custom reports arrive on higher tiers, which is a common upgrade trigger.
Haga clic hacia arriba: Dashboards show KPIs, capacity, and sprint burndown. The AI Notetaker captures notas de la reunión and turns decisions into tasks.
10. Integrations and Tech Stack
Campaña activa: Over 950 integrations, including Shopify, Fuerza de ventasy WordPress. Zapier fills the gaps, and premium connectors handle CRM and ecommerce data.
Haga clic hacia arriba: Over 1,000 integrations covering Slack, Google Drive, and Zoom. API access lets developers push data in from your own tech stack.
11. Precios y costos
The billing models are not comparable line for line. ActiveCampaign charges per account and scales with contacts. ClickUp charges per user.
| Nivel | Campaña activa | Haga clic hacia arriba |
|---|---|---|
| Gratis | ❌ Solo prueba de 14 días | $0 free forever |
| Entrada | Plan básico: $15/mes | Ilimitado: 7 $/usuario/mes |
| Medio | Además: $49/mes | Negocio: $12/usuario/mes |
| Superior | Pro: $79/mes | Empresa: Personalizada |
| Arriba | Empresa: 145 dólares al mes | Empresa: Personalizada |
Campaña activa: Fifteen dollars looks cheap until your list grows, because every tier is banded by contact count. The Enterprise plan at $145/month is where custom reports and a dedicated account team appear.
Haga clic hacia arriba: A ten-person team on the Business plan costs $120 a month. That is more than ActiveCampaign’s Plus tier, so per user pricing punishes headcount rather than list size.
💡 Consejo profesional: Both offer discounts when billed annually, roughly 20% off with ActiveCampaign. Run the maths on your real headcount and contact count before you compare the headline numbers.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Zero budget | Haga clic hacia arriba | Plan gratuito, usuarios ilimitados |
| Automatización del marketing por correo electrónico | Campaña activa | ClickUp sends no campaigns |
| Gestión de proyectos complejos | Haga clic hacia arriba | Gantt, sprints, workloads |
| A CRM platform for deals | Campaña activa | Lead scoring built in |
| Time tracking on client work | Haga clic hacia arriba | Native timers and estimates |
| Soporte telefónico | Campaña activa | ClickUp has no phone line |
💰 Tu presupuesto
ClickUp costs nothing to start and stays free for an unlimited number of people. ActiveCampaign has no free plan, so $15/month is the floor.
🔌 Tu conjunto de tecnologías
Running Shopify or WordPress pushes you toward ActiveCampaign and its ecommerce connectors. Living in Slack and Google Drive pushes you toward ClickUp.
📝 Tu trabajo diario
If your day is writing email templates and checking open rates, pick ActiveCampaign. If it is chasing deadlines across multiple projects, pick ClickUp.
🎓 Tu nivel de experiencia
ActiveCampaign has a user friendly layout with clear menus. ClickUp buries power behind a busier screen, though ClickUp University and live training shorten the ramp.
Pruebas y demostraciones gratuitas 🆓
ActiveCampaign gives 14 days with no card. ClickUp gives 15 days on paid tiers plus a permanent free tier underneath.
🛟 Opciones de soporte
Both run a solid knowledge base. ClickUp offers 24/7 chat but routes you through a bot first, and there is no phone support.
🔐 Privacidad y seguridad de los datos
ActiveCampaign is GDPR compliant and stores data on US servers. ClickUp adds 2-factor authentication and user permissions on every tier.
Guía de cambio
Most people do not replace one with the other. They add the missing half. Still, if you are consolidating, here is what changes.
🔄 ¿Estás pensando en cambiar de ActiveCampaign a ClickUp?
✅ Lo que ganarás:
- A free forever plan with no seat cap
- Task management, Gantt charts, and time tracking
- Docs, chat, and whiteboards for team communication
❌ Lo que perderás:
- Every email marketing feature, including transactional emails
- The built-in CRM and lead scoring
- SMS add ons and multi-channel sends
📋 Cómo cambiar:
- Export contacts and deals from ActiveCampaign as CSV
- Create a ClickUp workspace and import data through the CSV importer
- Keep a separate email tool, because ClickUp will not replace it
🔄 ¿Estás pensando en cambiar de ClickUp a ActiveCampaign?
✅ Lo que ganarás:
- Email campaigns, SMS, and WhatsApp from one place
- A CRM with pipelines and lead scoring
- Free migration help from their team
❌ Lo que perderás:
- All project views, including the kanban board
- Time tracking and workload planning
- The free tier, since ActiveCampaign has none
📋 Cómo cambiar:
- Export your contact list from wherever it currently lives
- Start the 14-day ActiveCampaign trial and request free migration
- Rebuild your task workflow somewhere else first
Lo que nuestra reseña no cubrió
We focused on small businesses and marketing teams under fifty people. We did not test custom objects, Microsoft Dynamics syncing, or heavy API access work. Enterprise plan pricing is quoted per deal, so we could not verify it. Non profits and agencies billing hourly may weigh time tracking far more heavily than we did here. Both vendors ship new features every quarter, so check the live pricing pages before you sign.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Haga clic hacia arriba |
| 🚀 Características principales | Corbata (diferentes trabajos) |
| ⚡ Automatización | Campaña activa |
| 🎯 Gestión de tareas | Haga clic hacia arriba |
| 👶 Facilidad de uso | Campaña activa |
| 🔌 Integraciones | Haga clic hacia arriba |
| 📊 Informando | Haga clic hacia arriba |
| 🏆 Ganador absoluto | Haga clic hacia arriba |
🏆 GANADOR: CLICKUP
ClickUp takes 4 of 7 categories and holds the higher score at 4.3.
Ideal para: Managing projects, task management, resource management, smaller teams on a tight budget
ClickUp wins on rating and reach, but read that carefully. It wins because it does more jobs for more people at a lower entry price, not because it beats ActiveCampaign at marketing.
ActiveCampaign is the stronger product inside its own lane. ActiveCampaign marketing automation, segmentation, and deliverability have no equal anywhere inside ClickUp.
So the real answer depends on which problem is costing you money right now. Missed deadlines point to ClickUp. Cold leads point to ActiveCampaign.
Plenty of teams run both, and the free tier makes that easy to test.
Más de ActiveCampaign en comparación
Here is how it lands against the closest Alternativas a ActiveCampaign:
ActiveCampaign frente a HubSpot
ActiveCampaign gana en: Far lower entry price, deeper branching in the automation builder, free migration from your old tool
HubSpot triunfa en: A genuinely free CRM tier, native ads and CMS tools, larger partner network for agencies
ActiveCampaign gana en: Better inbox placement, more granular segmentation, cheaper starting tier
Sigue ganando: Built-in invoicing and payments, appointment booking, guided onboarding for beginners
Campaña activa vs GoHighLevel
ActiveCampaign gana en: Cleaner interface, stronger email deliverability, more mature reporting
GoHighLevel gana en: White-label resale for agencies, unlimited sub-accounts, funnel and creador de sitios web incluido
Campaña activa vs Pipedrive
ActiveCampaign gana en: Marketing and sales automation in one account, multi-channel sends, campaign reporting
Pipedrive gana en: A cleaner deal pipeline, faster data entry for reps, cheaper if you never send campaigns
Más sobre ClickUp en comparación
And how it holds up against the other big names in project management:
ClickUp vs Asana
ClickUp gana en: More generous free tier, native time tracking, docs and whiteboards included
Asana gana en: Calmer interface, faster onboarding for non-technical staff, steadier mobile app
ClickUp vs Monday.com
ClickUp gana en: Better value per seat, no minimum seat count, deeper task hierarchy
Monday.com gana en: Gentler learning curve, more polished dashboards, stronger sales CRM add-on
ClickUp vs Trello
ClickUp gana en: Gantt and workload views Trello lacks, built-in reporting, automation without paid power-ups
Trello gana en: Instant setup, almost no learning curve, better fit for personal to-do lists
ClickUp gana en: Purpose-built project tracking, sprint reports, time estimates against real work
Notion gana en: Better writing and wiki experience, cleaner databases, friendlier for documentation-first teams
Preguntas frecuentes
¿Para qué se utiliza ActiveCampaign?
It runs marketing and sales automation. Businesses use it to send email campaigns, text messages, and automated follow-ups, then track those contacts through a sales pipeline.
¿Para qué se utiliza ClickUp?
Teams use it to plan work, assign tasks, and track deadlines in one workspace. It also holds docs, chat, goals, and time logs beside those tasks.
¿ClickUp es realmente gratis?
Yes. The free tier has no seat limit and no expiry date. Custom fields cap at 100 uses, which is the main reason teams upgrade.
¿ActiveCampaign es un CRM?
Yes, a CRM ships with every plan. It handles deals, lead scoring, and pipeline stages, though sales-only teams often prefer a dedicated tool like Pipedrive.
¿Qué es mejor para una pequeña empresa?
It depends on the bottleneck. Pick ClickUp if projects slip through the cracks. Pick ActiveCampaign if leads go cold. Many teams eventually run both.
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