MarketMuse vs. Frase: ¿Cuál puede optimizar mejor el contenido en 2025?

por | Última actualización: 3 de octubre de 2025

Ganador
musa del mercado
4.6
  • Optimizador de contenido
  • Telescopio analizador
  • SERP de rayos X
  • Investigador de temas
  • Analizador de crecimiento
  • Plan gratuito disponible
  • Contáctenos para conocer los precios
Subcampeón
Frase
3.7
  • Herramientas de IA
  • SEO Analítica
  • Plantillas
  • Generador de títulos de blogs
  • Generador de párrafos
  • Prueba gratuita disponible
  • Planes de pago desde $45
Marketmuse frente a Frase

Creating excellent content that ranks high on Google can feel like a puzzle.

You need to know what people are searching for y how to write about it in a way that search engines love.

That’s where AI tools like MarketMuse vs Frase come in.

They act like super-smart assistants, helping you research, write, and optimize your content.

¿Pero cuál es mejor?

In this post, we’ll explain the key differences between MarketMuse and Frase so you can choose the perfect tool to boost your content.

Descripción general

We’ve spent weeks testing both MarketMuse and Frase to give you the most accurate comparison.

We’ve used them to research keywords, optimize content, and track our rankings.

Esta experiencia práctica nos brinda información única sobre las fortalezas y debilidades de cada plataforma.

CTA de marketmuse
4.6de 5

¿Listo para transformar tu contenido en un recurso de alto rendimiento? Solicita una demo de MarketMuse y experimenta su potencial.

Precios: Plan gratuito disponible. Para planes de pago, contáctanos.

Características principales:

  • Optimización de contenido
  • Análisis de la competencia
  • Recomendaciones de términos de PNL
Frase CTA
3.7de 5

¿Quieres crear contenido de alta calidad en mucho menos tiempo? El asistente de escritura con IA de Frase puede generar 1500 palabras en tan solo 15 minutos.

Precios: Tiene un plan gratuito. Los planes empiezan desde $45 al mes.

Características principales:

  • Optimización de contenido
  • Pregunta investigación
  • Análisis de SERP

¿Qué es MarketMuse?

MarketMuse is like having an SEO expert on your team. It uses AI to analyze your content and tell you how to improve it.

Think of it as a super-powered editor that also understands how Google thinks. Pretty cool, right?

It helps you find keywords, create excellent content briefs, and even write content with AI assistance.

Además, explora nuestros favoritos Alternativas a MarketMuse

Página de inicio de MarketMuse

Nuestra opinión

CTA de marketmuse

¿Listo para dominar tu estrategia de contenido con MarketMuse? Las empresas que usan MarketMuse han visto un aumento del 72 % en el tráfico orgánico y del 120 % en las llamadas entrantes. Deja de adivinar y empieza a posicionarte.

Beneficios clave

  • Resumen de contenido: Obtenga esquemas detallados para crear contenido de alto rendimiento.
  • Optimización de contenido: Mejore el contenido existente con sugerencias impulsadas por IA.
  • Puntuación de dificultad personalizada: Comprenda lo difícil que será posicionarse para una palabra clave.
  • Análisis competitivo: Vea cómo se compara su contenido con el de la competencia.

Precios

  • Gratis - Aplicación limitada, 1 Usuario y 10 consultas/mes.
  • Optimizar- 100 temas seguidos, 5 resúmenes de contenido al mes y 1 documento de estrategia al mes.
  • Investigación - 10 000 temas seguidos, 20 resúmenes de contenido al mes y 5 documentos de estrategia al mes.
  • Estrategia- 10 000 temas seguidos, 20 resúmenes de contenido al mes y 5 documentos de estrategia al mes.
precios de marketmuse

Ventajas

  • Estrategia de contenido basada en datos
  • Mejores clasificaciones en los motores de búsqueda
  • Aumento del tráfico orgánico
  • Calidad de contenido mejorada
  • Ventaja competitiva

Contras

  • Curva de aprendizaje
  • Dependencia de la IA
  • Puede resultar abrumador

¿Qué es Frase?

Ever wish you could peek inside your competitor’s content? Frase lets you do just that!

It’s a content optimization tool that helps you understand what’s already working on Google.

Frase shows you what questions people are asking and what topics you must cover to rank higher.

It even helps you write content quickly with its AI writing features.

Además, explora nuestros favoritos Alternativas de frases

página de inicio de frases

Nuestra opinión

Frase CTA

Frase es una herramienta potente para investigadores que desean crear contenido de alta calidad. Resulta beneficiosa para optimizar el contenido para motores de búsqueda y generar nuevas ideas. Sin embargo, el costo puede ser un obstáculo para algunos.

Beneficios clave

  • Genere ideas de contenido basadas en su investigación.
  • Optimice su contenido para los motores de búsqueda.
  • Crea contenido atractivo que pueda resonar con tu audiencia.
  • Mejora tu escritura con sugerencias impulsadas por IA.

Precios

  • Plan inicial: $45/mes: 1 usuario, redacta y optimiza 15 proyectos de contenido al mes.
  • Profesional-$115/mes: 3 usuarios, redactan y optimizan 75 proyectos de contenido al mes.
  • Empresa- Precios personalizados.
precios de frases

Ventajas

  • Ahorra tiempo
  • Mejora la calidad del contenido
  • Funciones completas
  • Se integra con otras herramientas
  • Excelente atención al cliente

Contras

Comparación de características

Both MarketMuse and Frase are powerful content optimization software solutions, but they have distinct strengths and weaknesses.

Let’s explore their key features to see how they stack up against each other.

1. Optimización de contenido

Both platforms excel at content optimization, but they approach it differently.

  • MarketMuse: Provides an overall content score and detailed optimization suggestions based on related keywords, search engine rankings, and competitive analysis. It uses natural language processing to analyze your content and identify areas for improvement.
  • Frase: Focuses on optimizing content for search intent by analyzing the top-ranking pages for your target keyword. It helps you identify relevant topics, questions, and keywords to include in your content.

2. Resumen de contenido

Content briefs are essential for streamlining the content creation process.

  • MarketMuse: Generates comprehensive content briefs that include keyword research, word count suggestions, and outlines for structuring your content. These briefs are highly detailed and provide a roadmap for creating high-quality content.
  • Frase: Creates content briefs quickly by analyzing the top-ranking pages. While these briefs are helpful, they may not be as in-depth as MarketMuse’s.

3. AI Writing

Both platforms offer AI writing features to assist with content creation.

  • MarketMuse: Provides AI-powered writing assistance that can generate texto, suggest relevant topics, and help you overcome writer’s block. This feature is particularly useful for long-form content.
  • Frase: Offers a content editor with AI writing capabilities. It can generate outlines, paragraphs, and even full articles. However, the quality of the AI writing may not be as consistent as MarketMuse.

4. Investigación de palabras clave

Effective keyword research is crucial for any content strategy.

  • MarketMuse: Includes a robust keyword research tool that provides datos on keyword search volume, difficulty, and relevance. It also helps you identify related keywords to optimize your content.
  • Frase: Offers a basic keyword research tool that shows search volume and difficulty. However, it may not be as comprehensive as MarketMuse’s offering.

5. Análisis de SERP

Understanding the search engine results pages (SERPs) is essential for creating content that ranks.

  • MarketMuse: Provides competitive analysis by showing you the top-ranking pages for your target keywords. This helps you understand what’s working and identify opportunities to outrank your competitors.
  • Frase: Excels at SERP analysis. It provides a detailed breakdown of the top results, including average word count, keyword usage, and related topics.

6. Planificación de contenidos

Both platforms offer features to help you plan and manage your content strategy.

  • MarketMuse: Allows you to create content inventories and track your content’s performance. This helps you identify gaps in your content strategy and prioritize your efforts.
  • Frase: Offers a content calendar to help you schedule and track your content. It also provides analytics to measure the performance of your content.

7. Integraciones

Integrating with other tools can streamline your workflow.

  • MarketMuse: Integrates with Google Docs, allowing you to optimize your content directly within your document.
  • Frase: Offers a Chrome extension that allows you to access Frase’s features while browsing the web.

¿Qué tener en cuenta al elegir el optimizador de contenido adecuado?

  • Su presupuesto: Frase offers more affordable plans, while MarketMuse is a premium option.
  • Tus necesidades de contenido: If you need in-depth content briefs and advanced AI writing features, MarketMuse is the better choice. If you prioritize SERP analysis and question research, Frase might be a better fit.
  • Tus habilidades técnicas: Frase is more user-friendly, while MarketMuse may have a steeper learning curve.
  • Tus objetivos de contenido: Consider whether you’re focused on creating new content or optimizing existing content.
  • Tamaño del equipo: Consider which platform offers better collaboration features if you have a team. Frase has more robust team management options on its higher-tier plans.
  • Tipo de contenido: Think about the type of content you create. MarketMuse is generally better for long-form content, while Frase is suitable for various content types.
  • Integration with your existing tools: Check if the platform integrates with the tools you already use, such as Google Docs, WordPress, or your content management system.

En definitiva, lo mejor optimizador de contenido for you depends on your specific needs and preferences.

Both MarketMuse and Frase offer free trials, so you can test them out and see which one you prefer.

Veredicto final

Para nosotros, MarketMuse surge como el ganador.

Its powerful features and in-depth analysis give us a clear edge in search engine optimization.

We love its detailed content briefs and AI writing capabilities. MarketMuse feels like a true partner in our content creation journey.

But that doesn’t mean Frase isn’t a great tool! If you’re on a tight budget or prefer a simpler interface, Frase is definitely worth considering.

We’ve been creating content and studying SEO for years.

Hemos visto de primera mano lo que funciona y lo que no.

We’re confident that our insights can help you choose the right content optimization tool for your needs.

Más de MarketMuse

Más de Frase

  • Frase vs Surfer: Contrasts AI research and drafting focus with on-page optimization scoring and editor.
  • Frase vs Neuronwriter: Examines SERP-driven research against NLP-focused content editor features.
  • Frase frente a MarketMuse: Pitches document-level research and drafting against a comprehensive content intelligence strategy.
  • Frase vs. Scalenut: Compares research-backed outlines and drafting with AI writing templates and guided workflows.
  • Clasificación Frase vs SE: Discusses specialized content research against a broader all-in-one SEO suite.
  • Frase vs. Page Optimizer Pro: Contrasts SERP research for briefs with scientific on-page factor analysis.
  • Frase vs Dashword: Examines detailed SERP research against content monitoring and basic optimization suggestions.
  • Frase vs. Outranking: Pitches research and initial drafting against an AI-driven end-to-end content workflow.
  • Frase vs. WriterZen: Compares SERP analysis for outlines with keyword clustering and content ideation.
  • Armonía entre frase y contenido: Contrasts AI-powered research and outline generation with structured content workflow management.
  • Frase contra Rytr: Examines SEO-specific long-form drafting against general AI writing assistance.
  • Frase vs GetGenie: Compares web-based research and drafting with a WordPress-integrated AI tool.
  • Frase vs Rankwell: Discusses content research and creation versus primary search rank tracking.

Preguntas frecuentes

What is the main difference between MarketMuse and Frase?

MarketMuse focuses on in-depth content analysis and optimization, while Frase prioritizes quick content briefs and SERP analysis. Think of MarketMuse as a comprehensive SEO tool and Frase as a faster, more focused solution.

¿Qué herramienta es mejor para principiantes?

Frase is generally easier to use, with a more intuitive interface and a lower learning curve. MarketMuse can feel overwhelming for beginners due to its extensive features and detailed analysis.

Can these tools really help me rank higher on Google?

Yes! Both MarketMuse and Frase can help you create optimized content for search engines. Following their recommendations can improve your chances of ranking higher in search results.

Do I still need an SEO expert if I use these tools?

While these powerful tools are not a replacement for SEO expertise. An SEO expert can provide strategic guidance and help you navigate the complexities of search engine optimization.

Which tool offers better value for money?

Frase offers more affordable plans, making it a good option for budget-conscious users. However, MarketMuse provides more advanced features and deeper analysis, which may be worth the investment for serious content creators and marketers.

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