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GoHighLevel vs ClickUp: La comparación honesta que nadie muestra

por | Last updated Apr 30, 2026

Ganador
GHL
4.3
  • Todo en uno CRM Plataforma
  • Marketing integrado Automatización
  • Marca blanca para agencias
  • Seguimiento del embudo de ventas
  • Funnels and Email Marketing
  • Automated Booking and Follow Ups
  • Plans from $97/month
Subcampeón
clic hacia arriba
4.3
  • Project and Task Management
  • Real-Time Co-Editing in Docs
  • AI Notetaker and ClickUp Brain
  • Kanban and Seguimiento del tiempo
  • Plan gratuito disponible
  • Desde $7 por usuario al mes.
  • Planes de pago desde 7 $/usuario/mes

⚡ Quick Verdict:

  • Precios: GoHighLevel starts at $97/month flat vs ClickUp at $7/user/month (Free plan available)
  • Ideal para: GoHighLevel for CRM, sales pipelines, and marketing automation. ClickUp for project management, task management, and team collaboration
  • Diferencia clave: GoHighLevel includes a sales pipeline and email marketing built-in. ClickUp is primarily designed for project management and lacks features essential for effective CRM
  • Our pick: GoHighLevel for agencies and businesses focused on customer relationships. Many high-growth agencies use both
GoHighLevel vs. ClickUp

Choosing between GoHighLevel vs ClickUp comes down to one question.

Do you need a CRM with marketing tools or a project management platform?

GoHighLevel is built for sales, marketing, and customer relationship management.

ClickUp is built to manage projects, tasks, and team collaboration.

Both are powerful, but they solve different problems for different users.

This comparison breaks down both platforms to help you pick the right one.

Descripción general

This comparison covers pricing, features, and ease of use.

We also break down who each tool works best for.

Nuestro escritor signed up for GoHighLevel and used it for marketing campaigns.

Our writer also explored ClickUp for task management and project workflows.

By the end, you’ll know which platform fits your negocio necesidades.

¿Qué es GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing platform.

Eso ayuda pequeñas empresas and agencies easily manage customer relationships.

The platform includes funnels, email marketing, and SMS automation.

You can capture new leads and nurture them into customers from one dashboard.

Most agencies choose GoHighLevel for white-label resale and full automation.

Análisis de HighLevel 2026 - Mi opinión sincera (Software de marketing)

GoHighLevel

⭐ 4.3/5 | 💰 Desde $97/mes

An all-in-one CRM, marketing, and sales platform for agencies. Replaces multiple marketing tools with one subscription. Includes white-label options for reselling.

Precios de GoHighLevel

Aquí está el precio de GoHighLevel en 2026. Analicemos los detalles.

PlanPrecioMejor para
Motor de arranque$97/mesSmall businesses and trabajadores autónomos managing leads
Ilimitado$297/mesAgencies needing unlimited sub-accounts

Pricing verified April 2026.

Precios de GoHighLevel

Prueba gratuita: Yes, 14-day free trial. Credit card required at signup.

Garantía de devolución de dinero: No money-back guarantee. You can cancel during the free trial.

📌 Nota: GoHighLevel pricing is flat-rate per account, not per user. The Unlimited plan lets agencies add unlimited sub-accounts for clients. This makes it cost-effective at scale compared to per-user pricing.

⚠️ Advertencia: The starting price of $97/month is steep for solo users or those new to CRM. Email and SMS sending costs are billed separately on top of the subscription.

Principales ventajas de GoHighLevel

Here’s what makes GoHighLevel worth considering:

  • All-in-One CRM Platform: Manage contacts, deals, and customer relationships in one place. Replaces several separate marketing tools with a single subscription.
  • Automatización de marketing: Build email and SMS sequences to nurture leads. Automation handles repetitive tasks like follow ups and appointment reminders.
  • Sales Pipeline Tracking: Track leads through every stage of your sales process. Visual pipelines make it easy to monitor deals and forecast revenue.
  • Marca blanca para agencias: GoHighLevel offers extensive white-labeling for agencies to resell the software. You can rebrand the platform under your own company name.
  • Funnels and Landing Pages: Build sales funnels and landing pages without a separate tool. Capture new leads directly into your CRM.
  • Reserva automatizada: Calendar booking syncs with your CRM and email. Clients can self-book appointments without back-and-forth emails.
  • Análisis e informes: Track campaign performance and customer datos. Make data driven decisions about where to focus marketing efforts.
Página de inicio de GoHighLevel

What Our Team Noticed

Our writer signed up for GoHighLevel and spent several days inside the platform. Here’s what stood out from that hands-on time:

¡La forma más rápida de aprender GoHighLevel para principiantes! Tutorial de GoHighLevel 2026

Ventajas y desventajas de GoHighLevel

✅ Ventajas
  • All-in-one CRM with built-in email marketing and funnels
  • White-label option lets agencies resell under their own brand
  • Flat-rate pricing instead of per-user fees
  • Automation for follow ups, booking, and lead nurturing
❌ Contras
  • Steeper learning curve focused on CRM and funnels
  • Email and SMS sending costs are billed separately
  • Higher starting price than most CRM platforms

¿Qué es ClickUp?

ClickUp is a versatile project management tool focused on team collaboration and workflow customization.

It helps teams plan tasks, track time, and manage complex projects.

The platform includes Kanban boards, calendars, and AI features.

You can co-edit ClickUp Docs in real time with your team.

Most teams choose ClickUp for detailed task management and workflow flexibility.

Haga clic hacia arriba

⭐ 4.3/5 | 💰 Free plan available

A flexible project management platform built for teams of every size. Combines tasks, docs, goals, and chat in one workspace. Best for productivity and team collaboration.

Precios de ClickUp

Aquí está el precio de ClickUp en 2026. Analicemos los detalles.

PlanPrecioMejor para
Gratis$0Personal use and small teams testing the platform
Ilimitado7 dólares por usuario al mesGrowing teams with project management needs
Negocio$12 por usuario al mesMid-size teams needing advanced features
EmpresaCostumbreGrandes organizaciones con necesidades personalizadas

Pricing verified April 2026.

Precios de Clickup

Prueba gratuita: Free plan available forever. Paid plans offer a free trial without a credit card.

Garantía de devolución de dinero: No money-back guarantee. The free plan lets you test before paying.

📌 Nota: ClickUp is priced per user per month. The Free plan is generous for personal use. Most small businesses can run on the Unlimited plan at $7 per user per month.

⚠️ Advertencia: Per-user pricing adds up fast for larger teams. A team of 20 on the Business plan costs $240/month. Compare this to GoHighLevel’s flat $97 to $497 per month.

Principales ventajas de ClickUp

Here’s what makes ClickUp worth considering:

  • Gestión de proyectos: Plan, track, and manage projects from one workspace. Custom views include lists, boards, calendars, and Gantt charts.
  • Gestión de tareas: Create tasks with priorities, due dates, and dependencies. Assign work and track progress in real time.
  • Colaboración en tiempo real: ClickUp allows for real-time co-editing in ClickUp Docs and provides visibility into team capacity through Workload View.
  • Automatización de IA Constructor: Build automated workflows without code. ClickUp Brain answers questions about your work and drafts content.
  • Seguimiento del tiempo: Built-in time tracking for tasks and projects. Useful for billing clients or measuring team productivity.
  • Plan gratuito: Generous free plan for personal use. Includes unlimited tasks and basic features.
  • Personalización del flujo de trabajo: Adjust statuses, fields, and views to match how your team works. ClickUp is superior for internal campaign planning and creative workflows.
Haga clic hacia arriba

What Our Team Noticed

Our writer used ClickUp for daily task management and project planning. Here’s what stood out from that hands-on time:

Experiencia personal de ClickUp

Ventajas y desventajas de ClickUp

✅ Ventajas
  • Free plan with unlimited tasks for individuals
  • Highly customizable views, statuses, and fields
  • Real-time co-editing in ClickUp Docs
  • Built-in time tracking and AI asistente
❌ Contras
  • Lacks features essential for effective CRM
  • No sales pipeline management for tracking deals
  • El precio por usuario resulta caro para equipos grandes.

Comparación de características

¿Preparado para adentrarte en una comparación detallada entre GoHighLevel y ClickUp?

Analizaremos 9 características clave para ayudarte a determinar qué plataforma se adapta mejor a tus necesidades.

CaracterísticaGoHighLevelHaga clic hacia arriba
Precio inicial$97/mes$0 (Gratis)
Plan gratuito
CRM y canal de ventas
Automatización de marketing
Gestión de proyectos
Gestión de tareasBásico✅ Avanzado
Marketing por correo electrónico
Opción de marca blanca
Mejor paraAgencies and CRMProject teams

1. CRM and Customer Relationship Management

GoHighLevel: GoHighLevel is designed to help businesses manage their customer relationships effectively. The platform centralizes contacts, deals, and conversations in one place. You can log every customer interaction and track every lead from first touch to close.

GoHighLevel convierte clientes potenciales en clientes.

Haga clic hacia arriba: ClickUp is primarily designed for project management and lacks features essential for effective CRM. You can track contacts in custom lists, but there’s no native sales pipeline. Most teams pair ClickUp with a separate CRM like HubSpot CRM or Fuerza de ventas.

2. Project Management and Task Management

GoHighLevel: GoHighLevel includes basic task management for sales and marketing workflows. The focus is on customer-facing tasks like follow ups and appointment booking. It’s not built for complex project tracking across teams.

Haga clic hacia arriba: ClickUp is the leading platform for project management and task management. Use ClickUp for detailed task management, team collaboration, and complex project workflows. Custom views, dependencies, and workload tracking make it the best choice for productivity-focused teams.

Gestión de proyectos de Clickup

3. Marketing Automation and Email Marketing

GoHighLevel: GoHighLevel provides features that are tailored for marketing automation. Email and SMS sequences nurture leads automatically. For example, you can save time on repetitive tasks like welcome emails, follow ups, and appointment reminders.

GoHighLevel Construyendo el motor de marketing digital imagen

Haga clic hacia arriba: ClickUp lacks the automation features that are often found in dedicated CRM tools. Without automation capabilities, businesses using ClickUp may spend significant time on manual tasks. There’s no email marketing, no SMS, and no lead nurturing built in.

⚠️ Advertencia: ClickUp is not a marketing automation platform. If you need email marketing or SMS automation, you’ll need to add a tool like Campaña activa or HubSpot CRM.

4. Sales Pipeline and Lead Tracking

GoHighLevel: GoHighLevel has a visual sales pipeline to track leads through every stage. You can capture new leads from forms, calls, and chat in one place. Pipeline tracking makes it easy to monitor deals and forecast revenue.

GoHighLevel Captura nuevos clientes potenciales

Haga clic hacia arriba: ClickUp does not offer sales pipeline management, which is crucial for tracking sales opportunities. The lack of lead tracking features in ClickUp may hinder businesses’ ability to monitor potential customers. Businesses using ClickUp may struggle to track and manage their sales activities efficiently due to its lack of sales-focused features.

5. Automated Booking and Follow Ups

GoHighLevel: Calendar booking is fully automated and synced with the CRM. Clients can book appointments, get reminders, and reschedule without staff involvement. This saves hours each week on scheduling and follow ups.

Reservas totalmente automatizadas de GoHighLevel

Haga clic hacia arriba: ClickUp Calendar manages internal team schedules and project timelines. It’s not designed for external client booking. You’d need a separate tool like Calendly for customer-facing appointments.

Haga clic hacia arriba

6. AI Features and Productivity

GoHighLevel: GoHighLevel incluye herramientas de IA for content writing, conversational chatbots, and email drafting. For instance, the AI focuses on customer-facing tasks like response generation and copy creation. It’s tied directly to the CRM workflow.

Haga clic hacia arriba: ClickUp Brain is the platform’s AI assistant for productivity. It summarizes tasks, drafts content, and answers questions about your work. The AI Notetaker captures meetings and turns them into action items.

Haga clic hacia arriba

7. Características de marca blanca y de agencia

GoHighLevel: GoHighLevel offers extensive white-labeling for agencies to resell the software. You can rebrand the platform under your own company name. The Unlimited plan supports unlimited sub-accounts for client management.

GoHighLevel Marca blanca

Haga clic hacia arriba: ClickUp does not offer white-label features. The platform is meant to be used as ClickUp, not rebranded. Agencies can invite clients as guests but cannot resell the software.

8. Informes y análisis

GoHighLevel: GoHighLevel offers detailed reporting on campaigns, deals, and customer data. You can analyze marketing efforts, track leads through the funnel, and measure campaign effectiveness. Dashboards surface insights that drive marketing success at a company level.

Haga clic hacia arriba: ClickUp provides some reporting and analytics features, but they are not as deep as those found in dedicated CRM platforms. The limited reporting capabilities of ClickUp may restrict businesses’ ability to analyze customer data effectively. Reports focus on tasks and team productivity, not sales or revenue.

9. Integrations and Tech Stack

GoHighLevel: GoHighLevel integrates with major email providers, payment processors, and ad platforms. The all-in-one design means you may not need many integrations. Most marketing tools you’d add separately are already built in.

Haga clic hacia arriba: ClickUp connects with 1,000+ tools through native integrations and Zapier. You can sync ClickUp with Slack, Google Drive, GitHub, and most CRM platforms. The Enterprise Search feature pulls data from connected apps into one place.

Haga clic hacia arriba

Precios y costos

Vamos a comparar los planes de precios uno al lado del otro.

PlanGoHighLevelHaga clic hacia arriba
Gratis$0
Inicial / Ilimitado$97/mes (tarifa fija)7 dólares por usuario al mes
Business / Pro$297/mes (tarifa fija)$12 por usuario al mes
EmpresaCostumbreCostumbre

GoHighLevel: Pricing is flat-rate per account, not per user. GHL starts around $97 to $497 per month, while ClickUp starts around $10 per user per month. Flat pricing is cost-effective for agencies and growing teams. Solo users may find $97/month steep without using all features.

Haga clic hacia arriba: ClickUp is cheaper for small teams thanks to the free tier. Per-user pricing scales linearly with team size. The free plan covers most personal needs, and paid plans unlock advanced project management features.

Diferentes escenarios

Si lo necesitaElegirPor qué
CRM and lead trackingGoHighLevelBuilt for sales pipelines
Gestión de proyectos y tareasHaga clic hacia arribaBest-in-class workflow tool
Automatización del marketing por correo electrónicoGoHighLevelBuilt-in sequences and SMS
Plan gratuito para empezarHaga clic hacia arribaGenerous forever-free tier
White-label resaleGoHighLevelFull agency rebranding
Colaboración en equipoHaga clic hacia arribaReal-time co-editing in Docs

💰 Tu presupuesto

ClickUp is cheaper for solo users and small teams thanks to the free plan. GoHighLevel’s flat pricing makes more sense for agencies running campaigns at scale.

🔌 Tu conjunto de tecnologías

If you already use email marketing or CRM tools, ClickUp can sit on top as your project layer. If you want to replace several marketing tools at once, GoHighLevel covers more ground.

📝 Tu estilo de flujo de trabajo

Sales-led teams need a CRM with pipelines and email automation to enhance lead conversion. Project-led teams need task views, dependencies, and time tracking for daily efficiency.

🎓 Tu nivel de experiencia

GHL has a steeper learning curve focusing on CRM and funnels compared to ClickUp’s customizable project management interface. Plan for setup time on either platform.

Pruebas y demostraciones gratuitas 🆓

ClickUp has a forever-free plan you can test today. GoHighLevel offers a 14-day free trial with credit card required.

🛟 Opciones de soporte

Both platforms offer chat, email, and video tutorials. GoHighLevel has a strong agency community with templates and snapshots. ClickUp has extensive documentation and a public roadmap.

Guía de cambio

¿Ya utilizas una de estas plataformas? Esto es lo que puedes esperar si cambias.

🔄 ¿Estás pensando en cambiar de GoHighLevel a ClickUp?

✅ Lo que ganarás:

  • Stronger project management and task tracking
  • Real-time co-editing in ClickUp Docs and Workload View
  • A free plan and lower per-user pricing

❌ Lo que perderás:

  • Sales pipeline and CRM functionality
  • Built-in email marketing and SMS automation
  • Características de marca blanca y revendedor de agencia

📋 Cómo cambiar:

  1. Export contacts and deals from GoHighLevel as CSV
  2. Sign up for ClickUp and pair it with a separate CRM like HubSpot CRM
  3. Recreate your workflows in ClickUp’s task management views
🔄 ¿Te estás cambiando de ClickUp a GoHighLevel?

✅ Lo que ganarás:

  • A real CRM with sales pipeline and lead tracking
  • Email marketing, SMS, and automation built in
  • White-label resale option for agencies

❌ Lo que perderás:

  • Advanced project management and task management views
  • The free plan and unlimited tasks for individuals
  • Custom fields, statuses, and detailed Workload tracking

📋 Cómo cambiar:

  1. Export tasks and contacts from ClickUp as CSV
  2. Sign up for the GoHighLevel free trial and import contacts
  3. Set up your sales pipeline, automations, and email sequences

What Our Review Didn’t Cover

This comparison focused on small businesses, agencies, and project teams. We didn’t test enterprise SSO setups or evaluate custom pricing for large organizations. Our observations are based on the April 2026 versions of both platforms — features and pricing may have changed since then. If you manage 100+ users or need custom integrations, your priorities may differ from what we’ve covered here.

Veredicto final

CategoríaGanador
💰 Pricing (Solo Users)Haga clic hacia arriba
💰 Precios (Agencias)GoHighLevel
🚀 CRM & Sales PipelineGoHighLevel
📋 Gestión de proyectosHaga clic hacia arriba
📧 Marketing AutomationGoHighLevel
👥 Colaboración en equipoHaga clic hacia arriba
🏷️ White-Label OptionGoHighLevel
🏆 Ganador absolutoGoHighLevel (for CRM use cases)

🏆 GANADOR: GOHIGHLEVEL

GoHighLevel wins 4 out of 7 categories for CRM and marketing use cases.

Ideal para: Marketing agencies, sales teams, and businesses focused on customer relationships and lead generation

GoHighLevel and ClickUp serve different purposes and offer unique features for businesses.

GoHighLevel is the best choice when your focus is on customer relationship management. The platform handles CRM, marketing, and sales in one place.

ClickUp is the best choice when your focus is on project management and team productivity. Many teams use both GoHighLevel for front-end sales and ClickUp for back-end fulfillment.

If you’re an agency or business that lives in customer data, pick GoHighLevel. If your job is shipping projects on time, pick ClickUp.

Más de GoHighLevel comparado

Así es como GoHighLevel se compara con otros competidores:

GoHighLevel frente a HubSpot CRM

GoHighLevel gana en: Flat-rate pricing, white-label resale, all-in-one funnels and SMS

HubSpot CRM wins on: HubSpot CRM offers a free version that is suitable for small businesses, larger marketplace of integrations, easier learning curve

GoHighLevel vs Salesforce

GoHighLevel gana en: Cheaper for SMBs, built-in marketing automation, faster setup for agencies

Salesforce gana en: Salesforce is known for its extensive customization and scalability, targeting larger enterprises with complex CRM needs

GoHighLevel frente a Pipedrive

GoHighLevel gana en: Email and SMS marketing built in, funnels and landing pages, automated booking

Pipedrive Gana en: Pipedrive is recognized for its simplicity and ease of use, providing a visual sales pipeline for tracking deals

GoHighLevel frente a ActiveCampaign

GoHighLevel gana en: Built-in CRM and pipelines, white-label option, flat agency pricing

ActiveCampaign gana en: ActiveCampaign focuses on automation and personalization, offering advanced email marketing features

Más sobre ClickUp en comparación

Así es como ClickUp se compara con otros competidores:

ClickUp vs Asana

ClickUp gana en: More custom views, free plan with unlimited tasks, ClickUp Brain AI assistant

Asana gana en: Cleaner interface, easier onboarding for new teams, stronger goal tracking

ClickUp vs Monday.com

ClickUp gana en: More customization options, generous free plan, built-in time tracking

Monday.com gana en: Visual dashboards, easier setup for non-technical teams, broader CRM templates

ClickUp vs Noción

ClickUp gana en: True project management with dependencies, time tracking, dedicated task views

Notion gana en: Better for documentation and wikis, simpler database structure, broader content tools

ClickUp vs Trello

ClickUp gana en: Multiple view types beyond Kanban, advanced reporting, AI features

Trello gana en: Simpler learning curve, faster setup, better for small Kanban-only workflows

Preguntas frecuentes

¿ClickUp se integra con GoHighLevel?

There is no native integration between the two platforms. You can connect them through Zapier or Make to sync contacts, tasks, and deals. Many high-growth agencies choose to integrate both GoHighLevel and ClickUp this way.

¿Para qué se utiliza GoHighLevel?

GoHighLevel is used for CRM, marketing automation, and sales pipeline management. Agencies use it to run client campaigns and resell the software under their own brand. Small businesses use it to capture leads, send email and SMS, and book appointments.

¿Cuáles son los competidores de ClickUp?

The main ClickUp competitors include Asana, Monday.com, Trello, Notion, and Wrike. Each focuses on different parts of project management, from simple Kanban boards to enterprise workflows. ClickUp competes by offering the most customization in one platform.

¿Qué es mejor, Slack o ClickUp?

Slack and ClickUp solve different problems. Slack is a chat tool for team communication, while ClickUp is a project and task management platform. Most teams use both — Slack for conversations, ClickUp for tracking the work.

Is ClickUp better than GoHighLevel for small businesses?

It depends on your needs. ClickUp is better if you focus on managing projects, tasks, and team collaboration. GoHighLevel is better if you focus on managing customers, leads, and marketing campaigns.

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