Cómo usar Kajabi: Guía completa de funciones (2026)

Inicio rápido

Esta guía abarca todas las funciones de Kajabi:

• Empezando — Create your account and set up the basics
• Cómo utilizar las descargas digitales — Sell ebooks, templates, and swipe files as instant downloads
• Cómo utilizar el marketing por correo electrónico — Nurture leads into buyers with automated campaigns
• Cómo usar embudos y automatizaciones — Connect landing pages, emails, and checkout in one flow
• Cómo usar un creador de sitios web sin código — Build a website without touching a single line of code
• Cómo utilizar el análisis y el rendimiento — See which offers actually make money
• Cómo utilizar los cursos en línea — Teach your expertise through modules, lessons, and quizzes
• Cómo usar un entrenador personal — Sell one-on-one coaching with booking and notes built in
• Cómo utilizar un boletín informativo con inteligencia artificial — Turn your content into a newsletter your list opens
• Cómo usar Streamline Podcast — Publish a private podcast members can hear on mobile

Tiempo necesario: 5 minutos por función

También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas

¿Por qué confiar en esta guía?

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected datos.

Most users only touch the course constructor and miss the rest.

Esta guía le muestra cómo utilizar cada una de las funciones principales, paso a paso.

Tutorial de Kajabi

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

Kajabi

Kajabi brings your entire negocio into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

PRUEBA KAJABI AHORA →

LEER LA RESEÑA COMPLETA →

ALTERNATIVAS A KAJABI →

Primeros pasos con Kajabi

Do this one-time setup before you touch any feature.

Tarda unos 3 minutos.

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on YouTube.

Ahora vamos a repasar cada paso.

Paso 1: Crea tu cuenta

Go to the Kajabi website and click Start Free Trial.

Introduce tu correo electrónico y crea una contraseña.

✓ Control: Comprueba tu bandeja de entrada para el correo electrónico de confirmación.

Paso 2: Abra el panel de control

Kajabi runs in any browser, and the branded mobile app covers iOS y Android.

Así es como se ve el panel de control:

✓ Control: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

Cómo usar las descargas digitales de Kajabi

Descargas digitales lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

Paso 2: Sube tus archivos

Drag your files in and write a short description buyers actually read.

Así es como se ve:

✓ Control: Every file shows a green upload badge.

Paso 3: Establecer precios y publicar

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

Marketing por correo electrónico lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

Paso 1: Abra el editor de correo electrónico.

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

Así es como se ve:

✓ Control: The recipient count updates as you select each tag.

Paso 3: Programar o enviar

Send it now or schedule it for a time your list actually opens email.

Cómo usar los embudos y automatizaciones de Kajabi

Embudos y automatizaciones lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

Paso 1: Elige un plano

Open Marketing, then Funnels, and choose a product launch or seminario web blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

Así es como se ve:

✓ Control: Each stage shows a green connected icon.

Step 3: Add Automations

Agregar un automatización that tags buyers and grants course access at the end.

Cómo usar el creador de sitios web sin código Kajabi

Creador de sitios web sin código lets you build a real website without hiring a developer.

Here’s how it works, step by step.

Paso 1: Elige un tema

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

Así es como se ve:

✓ Control: The mobile preview looks as clean as desktop.

Paso 3: Publica tus páginas

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

Análisis y rendimiento lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

Paso 1: Abra el panel de control

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

Así es como se ve:

✓ Control: Revenue by offer loads for your chosen date range.

Paso 3: Seguimiento del progreso

Open Product Progress to see where students stop watching your lessons.

Cómo utilizar los cursos en línea de Kajabi

Cursos en línea lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

Utiliza el curso de IA generador to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

Así es como se ve:

✓ Control: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

Cómo usar el entrenador personal de Kajabi

Entrenador personal lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

Paso 1: Crea un producto de coaching.

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

Así es como se ve:

✓ Control: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

Cómo usar el boletín informativo con IA de Kajabi

Boletín informativo impulsado por IA lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or podcast outline and let Kajabi draft the issue.

Así es como se ve:

✓ Control: A full draft appears with subject line options.

Paso 3: Editar y enviar

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

Podcast Streamline lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

Paso 2: Subir episodios

Upload each audio file and write a description with the episode takeaway.

Así es como se ve:

✓ Control: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Consejos y atajos profesionales de Kajabi

After two years inside this platform, these are the shortcuts I actually use.

Atajos de teclado

Características ocultas que la mayoría de la gente pasa por alto

• Móvil voz search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Errores comunes que debes evitar al escribir sobre Kajabi.

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

Solución de problemas de Kajabi

Problem: Lesson Video Will Not Start

Causa: A slow connection or a stale browser cache stalls the player.

Arreglar: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

Causa: The embed lost permission after a product or offer was renamed.

Arreglar: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

Causa: The offer never got attached to the product during setup.

Arreglar: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 Nota: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

¿Qué es Kajabi?

Kajabi is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

Incluye estas características clave:

• Descargas digitales: Sell ebooks, templates, and swipe files as instant downloads
• Marketing por correo electrónico: Nurture leads into buyers with automated campaigns
• Embudos y automatizaciones: Connect landing pages, emails, and checkout in one flow
• Creador de sitios web sin código: Build a website without touching a single line of code
• Análisis y rendimiento: See which offers actually make money
• Cursos en línea: Teach your expertise through modules, lessons, and quizzes
• Entrenador personal: Sell one-on-one coaching with booking and notes built in
• Boletín informativo impulsado por IA: Turn your content into a newsletter your list opens
• Podcast Streamline: Publish a private podcast members can hear on mobile

For the full breakdown, see our Reseña de Kajabi.

Precios de Kajabi

Esto es lo que cuesta Kajabi en 2026:

Prueba gratuita: Yes, 14 days with full access and no credit card needed.

Garantía de devolución de dinero: Yes, 30 days on annual plans.

💰 Mejor relación calidad-precio: Growth — you get automations and affiliates without the Pro price.

Kajabi vs. Alternativas

Here’s how Kajabi compares to the other tools I’ve tested:

Selecciones rápidas:

• Mejor en general: Kajabi — one system for courses, email, and checkout
• Mejor presupuesto: Mighty Networks — memberships at a fraction of the price
• Ideal para principiantes: Teachable — you can publish a course in a weekend
• Ideal para la comunidad: Skool — the discussion feed keeps members coming back

🎯 Alternativas a Kajabi

¿Buscas alternativas a Kajabi? Aquí tienes las mejores opciones:

• 🚀 Escuela: Courses plus a gamified feed that keeps members active daily.
• 💰 Círculo: Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 Educable: The fastest way to publish your first course and take payments.
• ⚡ GoHighLevel: Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 Redes poderosas: Memberships and events with a branded app on cheaper tiers.
• 🧠 Mejor modo: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific: Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 Mundos de aprendizaje: Interactive video and assessments built for training businesses.
• 🔧 Enjambre: Lightweight member networking with introductions handled automatically.
• 🌟 Disco: Cohort-based programs with AI helping you run each learning group.
• ⭐ Wylo: White-label communities for creators who want their own branding.
• 🎯 Vaya: A marketplace where buyers discover your products without ads.

Para ver la lista completa, consulte nuestra Alternativas a Kajabi guía.

⚔️ Comparación de Kajabi

Así es como Kajabi se compara con cada competidor:

• Kajabi contra Skool: Skool wins on community energy. Kajabi wins on selling and email.
• Kajabi contra Circle: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi frente a Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• Kajabi frente a GoHighLevel: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• Kajabi contra Mighty Networks: Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• Kajabi contra Bettermode: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi frente a Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi frente a LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• Kajabi contra Swarm: Swarm is niche networking. Kajabi is a full business platform.
• Kajabi contra Disco: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• Kajabi contra Wylo: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• Kajabi contra Whop: Whop brings marketplace traffic. Kajabi gives you owned audience and data.

Empieza a usar Kajabi ahora

Aprendiste a usar todas las funciones principales de Kajabi:

• ✅ Descargas digitales
• ✅ Marketing por correo electrónico
• ✅ Embudos y automatizaciones
• ✅ Creador de sitios web sin código
• ✅ Análisis y rendimiento
• ✅ Cursos en línea
• ✅ Entrenador personal
• ✅ Boletín informativo impulsado por IA
• ✅ Podcast Streamline

Here’s the payoff:

Siguiente paso: Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

Preguntas frecuentes

¿Qué es Kajabi y cómo funciona?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

¿Kajabi es bueno para principiantes?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

¿Necesito una página web si tengo Kajabi?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.