Cómo usar Metricool: Automatice su estrategia de contenido en 2026

Inicio rápido

Esta guía abarca todas las funciones de Metricool:

• Empezando — Create your account and connect each social network
• Cómo usar el Planificador de redes sociales — Queue posts for every connected social network from one screen
• Cómo usar la integración de Looker Studio — Push your Metricool data into a live Looker Studio dashboard
• Cómo utilizar los informes de redes sociales — Export client-ready PDF or PPT reports in two clicks
• Cómo usar la herramienta Link-in-Bio — Build a SmartLinks page that tracks every click you send
• Cómo usar el Asistente de redes sociales — Get AI caption ideas and polished text inside the editor
• How to Use Social Media Content Approval Tool — Send drafts for review before anything goes live
• Cómo usar el rastreador de hashtags — Follow hashtag reach and keep only the tags that perform
• Cómo usar el calendario — See a month of scheduled posts in one drag-and-drop view
• Cómo usar la bandeja de entrada social — Answer comments and messages from every platform in one place

Tiempo necesario: 5 minutos por función

También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas

¿Por qué confiar en esta guía?

I have run client accounts through Metricool for about fourteen months.

Every step here comes from real use, not a press kit.

Metricool is a complete social media management tool for planning, publishing, and measuring.

Most people only ever touch the calendar and stop there.

This tutorial walks through every panel, including the ones buried in settings.

Learning how to use Metricool properly takes an afternoon, not a week.

Tutorial de Metricool

This How to Use Metricool tutorial moves feature by feature, from your first day to advanced reportando.

Metricool

Plan, publish, and measure every social network from one dashboard. Metricool covers scheduling content, analytics, competitor tracking, and ad campaigns on Facebook, Google, and TikTok. The forever free plan needs no card to start.

PRUEBA METRICOOL AHORA →

LEER LA RESEÑA COMPLETA →

ALTERNATIVAS A METRICOOL →

Introducción a Metricool

Do this once and every feature below opens up.

It takes roughly three minutes.

Here is what my own setup looked like:

Ahora vamos a desglosar cada paso.

Paso 1: Crea tu cuenta

Go to the Metricool site and click Start for free.

Enter your email and set a password.

✓ Control: A confirmation email lands in your inbox within a minute.

Step 2: Connect Your Social Network Profiles

Open brand settings and link each social media account you manage.

Instagram, Facebook, LinkedIn, Pinterest, X, TikTok, a YouTube channel, and your Google Business Profile all connect here.

Así es como se ve:

✓ Control: Each connected profile shows a green status dot.

Step 3: Install the Mobile App

Download the Metricool mobile app on Android or iOS.

Log in with the same username and password you just created.

The app carries the calendar, the inbox, and a support chat.

Cómo usar el planificador de redes sociales de Metricool

Planificador de redes sociales lets you queue posts for every connected social network from one screen.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Open the Planning Tab

Click Planning in the left sidebar of your Metricool account.

Then hit the blue plus circle or choose Create new post.

Step 2: Write Once, Adapt Everywhere

Draft one publication, then adapt the texto for each social network.

Metricool shows character limits and media rules per platform as you type.

Así es como se ve:

✓ Control: Your draft shows a separate preview per network.

Step 3: Pick a Time and Publish

Set the date, or let auto publish send it while you sleep.

Check each network’s own requirements before you confirm the slot.

Cómo usar la integración de Metricool Looker Studio

Integración de Looker Studio lets you push your Metricool data into a live Looker Studio dashboard.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Grab Your Connector

Open Analytics, then choose the Looker Studio connector for your brand.

Step 2: Authorise the Data Source

Sign in with Google and approve the third party data connection.

Pick which social media accounts feed the report.

Así es como se ve:

✓ Control: Metricool appears in your Looker data source list.

Paso 3: Crea tu panel de control

Drag Metricool metrics onto the canvas like any other Looker field.

Follower growth, reach, and engagement all arrive as ready fields.

Set the refresh schedule so clients always find current numbers.

Cómo utilizar los informes de redes sociales de Metricool

Informes de redes sociales lets you export client-ready PDF or PPT reports in two clicks.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Choose Your Date Range

Open Analytics and set the period you want to cover.

Compare against the previous period to show movement, not just totals.

Step 2: Select Networks and Sections

Tick the platforms and blocks you want inside the file.

Website traffic and blog data can sit next to social numbers.

Así es como se ve:

✓ Control: A preview of the report renders before download.

Step 3: Download as PDF or PPT

Hit export and share the finished file with your client.

PDF suits archives; PPT suits meetings where you talk through slides.

Cómo usar la herramienta Link-in-Bio de Metricool

Herramienta de enlace en la biografía lets you build a SmartLinks page that tracks every click you send.

Aquí te mostramos cómo usarlo paso a paso.

Paso 1: Abrir SmartLinks

Find SmartLinks in the sidebar and start a new page.

Name it after the campaign so the click data stays readable later.

Step 2: Add Your Links and Branding

Drop in buttons, colours, and a photo that matches your brand.

Every link gets its own click tracking.

Así es como se ve:

✓ Control: Your page preview updates as you add each button.

Step 3: Publish and Paste the URL

Copy the SmartLinks address into your Instagram or TikTok bio.

Click-through rates then appear beside your normal social media analytics.

Cómo usar el Asistente de redes sociales de Metricool

Asistente de redes sociales lets you get AI caption ideas and polished text inside the editor.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Open the Post Editor

Start creating a post, then click the assistant icon above the text box.

Paso 2: Describe lo que necesitas

Ask it for caption ideas, a hook, or a shorter version.

It can also repurpose a long blog post into platform-specific updates.

Así es como se ve:

✓ Control: Sugerido subtítulos appear under the text box.

Step 3: Edit Before You Approve

Trim the output so it still sounds like you.

The assistant is quick at first drafts and poor at your own voz.

Cómo usar la herramienta de aprobación de contenido para redes sociales de Metricool

Social Media Content Approval Tool lets you send drafts for review before anything goes live.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Turn On Approvals

Open brand settings and decide who validates content before publishing.

Agencies usually give the client reviewer rights and nothing more.

Step 2: Send a Draft to Review

Upload your post, then choose Send to review instead of scheduling.

Reviewers get a notification with the full preview.

Así es como se ve:

✓ Control: The post status changes to Pending review.

Paso 3: Aprobar o solicitar cambios

Approved posts drop straight back into the queue.

Rejected ones stay as drafts with the reviewer’s comment attached.

Cómo usar el rastreador de hashtags de Metricool

Rastreador de hashtags lets you follow hashtag reach and keep only the tags that perform.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Add a Hashtag to Track

Open the hashtag section and type the tag you care about.

Start with three or four tags rather than twenty.

Step 2: Watch the Numbers Build

Metricool logs reach, posts, and top accounts using that tag.

Give it a few days before you judge anything.

Así es como se ve:

✓ Control: The tag appears in your tracked list with a reach graph.

Step 3: Keep the Winners

Drop tags with flat reach and reuse the ones pulling traffic.

Save the survivors as a preset so you stop retyping them.

Cómo usar el calendario Metricool

Calendario lets you see a month of scheduled posts in one drag-and-drop view.

Aquí te mostramos cómo usarlo paso a paso.

Paso 1: Cambiar a la vista de calendario

Open Planning and pick the monthly calendar instead of the list.

Gaps in your week become obvious the moment you see the grid.

Step 2: Filter What You See

Filter by social network, post status, or notes to cut the noise.

The content view also previews your Instagram feed grid.

Así es como se ve:

✓ Control: Only the filtered posts stay on screen.

Step 3: Drag Posts to New Slots

Move a post to a better day without opening it.

Line drafts up against the best times heat map before you commit.

Cómo usar la bandeja de entrada social de Metricool

Bandeja de entrada social lets you answer comments and messages from every platform in one place.

Aquí te mostramos cómo usarlo paso a paso.

Step 1: Connect Your Profiles

Link each account you want to monitor in brand settings.

Some networks limit inbox access, so check what each one allows.

Step 2: Open the Unified Inbox

Every comment and message lands in one thread list.

Filter by network so nothing sits unanswered.

✓ Control: Unread threads sit at the top of the list.

Step 3: Reply and Close the Loop

Answer from Metricool and the reply posts natively.

Mark threads as done so a teammate does not answer twice.

Consejos y atajos profesionales de Metricool

After fourteen months inside this tool, these are the habits that stuck.

Atajos de teclado

Características ocultas que la mayoría de la gente pasa por alto

• Best times to post: Metricool reads your real engagement data and marks the best times on a heat map.
• Competitor tracking: Add rival profiles and compare growth against your own numbers.
• Ir arriba: The Spanish interface labels its back-to-top control this way, handy on long analytics pages.

Video walkthroughs from creators like Anniston Ward cover the same panels if you prefer to press play.

Errores comunes que se deben evitar al usar metricol

Mistake #1: Posting the same text everywhere

Mistake #2: Ignoring platform requirements

Mistake #3: Judging results after one week

Solución de problemas de Metricool

Problem: A scheduled post failed to publish

Causa: The platform token expired, or the format broke a network rule.

Arreglar: Reconnect the profile in brand settings, then reschedule the post.

Auto publish only works where the platform grants direct publishing rights.

Everything else sends a phone notification instead, which the mobile app handles.

Problem: Analytics show no data

Causa: New connections backfill history slowly, so the first day often looks empty.

Arreglar: Wait twenty-four hours, then refresh the analytics tab.

Real time numbers appear once the platform finishes syncing.

Website and blog data can take a little longer than social profiles.

Problem: Instagram will not auto publish

Causa: Your account is personal, not a business or creator profile.

Arreglar: Convert the profile, relink it, and the option unlocks.

Reels and carousels have their own rules, so test one post before trusting a full queue.

📌 Nota: If none of these fix your issue, contact Metricool support.

¿Qué es Metricool?

Metricool is an all-in-one social media management tool for planning, managing, and analysing your online presence.

It covers social platforms, websites, and ad campaigns in one account.

Think of it as a control room rather than a posting app.

Mira este breve resumen:

Incluye estas características clave:

• Planificador de redes sociales: Schedule social media content across every connected profile.
• Integración con Looker Studio: Send your numbers into custom Google dashboards.
• Informes de redes sociales: Download performance data as PDF or PPT files.
• Herramienta de enlace en la biografía: Customisable SmartLinks pages with built-in click analytics.
• Asistente de redes sociales: AI help for captions, hooks, and repurposed content.
• Social Media Content Approval Tool: Review and sign-off flow before anything publishes.
• Rastreador de hashtags: Reach and performance data for the tags you use.
• Calendario: A drag-and-drop month view of your scheduled posts.
• Bandeja de entrada social: One place for comments and messages from every platform.

Ad campaign management covers Facebook, Google, and TikTok ads from the same screen.

Para una revisión completa, consulte nuestra Revisión de Metricool.

Precios de Metricool

Here is what Metricool costs in 2026:

Prueba gratuita: Yes — paid plans include a trial, and the forever free plan needs no card.

Garantía de devolución de dinero: No formal refund window, so downgrade before renewal.

Annual billing shaves the monthly rate if you already know the tool suits you.

The gap that matters most is auto publish, which the free plan keeps locked.

💰 Mejor relación calidad-precio: Starter — it unlocks auto publish and deeper analytics at a fair price.

Metricol frente a alternativas

So how does Metricool hold up against the rest of the field?

Most rivals beat it on one thing and lose on price.

Selecciones rápidas:

• Mejor en general: Metricool — analytics, scheduling, and ads in one account.
• Mejor presupuesto: Buffer — the cheapest way to keep a queue running.
• Ideal para principiantes: Buffer — you can learn the whole interface in ten minutes.
• Ideal para agencias: Agorapulse — inbox and approval tooling built for teams.

🎯 Alternativas al metricol

¿Buscas alternativas al Metricool? Aquí tienes las mejores opciones:

• 🚀 Sprout Social: Deep listening and reporting for big teams with the budget to match.
• 💰 Piloto social: Strong bulk upload and client management at an agency-friendly rate.
• 🏢 Enviable: Built for agencies that need approvals and white-label client dashboards.
• 🧠 Estudio de contenido: Content discovery and AI writing for teams short on ideas.
• ⚡ Publicación heroica: Flat-rate posting across many accounts with no per-profile fees.
• 📊 Ágorapulse: Best-in-class social inbox with proper team assignment and labels.
• 💼 Zoho Social: Neat fit if your CRM and helpdesk already live inside Zoho.
• 👶 Buffer: The simplest queue on the market, with a generous free tier.
• 🔒 Rociador: Heavy enterprise suite covering care, marketing, and compliance.
• 🎨 Más tarde: Grid preview and visual planning aimed squarely at Instagram creators.
• 🎯 Loomly: Post ideas and briefs that guide less experienced content teams.
• 🔥 Resplandor: AI-first tool that turns one idea into a week of posts.

Para ver la lista completa, consulte nuestra Alternativas a Metricool guía.

⚔️ Comparación de metricol

Here is how Metricool stacks up against each competitor:

• Metricool vs Sprout Social: Sprout wins on enterprise depth; Metricool wins on price and simplicity.
• Metricool vs Socialpilot: Socialpilot handles bulk queues better; Metricool gives richer analytics.
• Metricool vs Sendible: Sendible suits big client rosters; Metricool is cheaper per brand.
• Metricool vs Content Studio: Content Studio leads on discovery; Metricool leads on measurement.
• Metricool vs Heropost: Heropost is cheaper at volume; Metricool has far better analytics.
• Metricool vs Agorapulse: Agorapulse owns inbox depth; Metricool costs a fraction of it.
• Metricool vs Zoho Social: Zoho suits existing Zoho shops; Metricool works better standalone.
• Metricol vs. Tampón: Buffer is easier to learn; Metricool gives more data per dollar.
• Metricool vs Sprinklr: Sprinklr fits global teams; Metricool fits everyone else.
• Metricol vs Later: Later is prettier for visual planning; Metricool covers more networks.
• Metricool vs Loomly: Loomly guides new teams; Metricool serves data-led ones better.
• Metricool vs Blaze: Blaze automates creation; Metricool automates scheduling and reporting.

Empiece a usar Metricool ahora

You now know how to use Metricool across every major feature:

• ✅ Planificador de redes sociales
• ✅ Integración con Looker Studio
• ✅ Informes de redes sociales
• ✅ Herramienta de enlace en la biografía
• ✅ Asistente de redes sociales
• ✅ Social Media Content Approval Tool
• ✅ Rastreador de hashtags
• ✅ Calendario
• ✅ Bandeja de entrada social

Siguiente paso: Pick one feature and try it today.

La mayoría de la gente empieza con el Planificador de redes sociales.

Give it five minutes and you will improve your online presence faster than guessing.

Then build the habit of checking analytics every Monday.

Preguntas frecuentes

Here you will find all the answers to the questions people ask most.

¿Cómo funciona Metricool?

You connect each social network to one account. Metricool then handles scheduling content, publishing, and analytics from a single dashboard, with reports you can share.

¿Cómo usar Metricool para programar publicaciones?

Open Planning, click the blue plus button, write your post, adapt it per network, then pick a date. Auto publish sends it without you being online.

¿Es fácil de usar Metricool?

Yes. Most users find the calendar and post editor within their first day. Analytics take a little longer, since there is simply more data to read.

¿Puedo usar Metricool en mi teléfono?

Yes. The Metricool mobile app runs on Android and iOS. You can create posts, check scheduled posts, reply to messages, and open support chat.

¿El metricol es realmente gratis?

Yes. Metricool offers a forever free plan for one brand with limited features. Team collaboration and deeper analytics sit behind the paid tiers.