Mailchimp Review: Best AI Automation Tool in 2026?

面对琳琅满目的电子邮件营销平台，你是否感到不知所措？

选择合适的邮件营销工具可能很棘手，尤其是像 Mailchimp 这样的行业巨头都在争夺你的注意力。

做出错误的选择可能会导致浪费时间、令人沮丧，并错失与受众建立联系的机会。

在本评测中，我们将深入探讨 Mailchimp 的功能、定价和易用性，以便您判断它是否完全符合您的需求。 商业 需要。

Mailchimp

想要提升邮件营销效果？Mailchimp 去年帮助 1300 万家企业发送了数十亿封邮件。立即使用 Mailchimp，开启您的营销之旅！

免费试用 Mailchimp

Mailchimp是什么？

Mailchimp是一款流行的电子邮件营销工具。

It’s like a super helpful email marketing software that lets you create & send emails to a bunch of people at once.

Think newsletters or 销售量 公告！

借助简单易用的模板和拖放式编辑器，无需任何编码即可设计出精美的电子邮件。

Mailchimp 还可以通过对受众进行分组并发送有针对性的消息来帮助您组织营销活动。

你甚至可以看到谁打开了你的邮件以及点击了链接。

需要帮助吗？

Mailchimp客户服务提供文章、视频和在线聊天支持。

Mailchimp是谁创建的？

本·切斯特纳特 和 丹·库尔齐乌斯 我于 2001 年创立了 Mailchimp。

他们想给予 小型企业 创建电子邮件营销活动的一种更简便的方法。

他们的目标是打造一个简单易用且价格实惠的电子邮件营销平台。

当时，大多数电子邮件营销活动都枯燥乏味。Mailchimp 通过有趣的设计和实用的工具改变了这一切。

如今，数以百万计的人使用 Mailchimp，但同时也有许多 Mailchimp 的替代方案可供选择。

Mailchimp 的主要优势

Mailchimp 为各种规模的企业提供了大量强大的功能。以下列举其中一些主要优势：

• 易用性： 即使您是电子邮件营销新手，Mailchimp 直观的界面也能让您轻松创建和发送专业的电子邮件。您很快就能像专业人士一样开展电子邮件营销活动！
• 种类繁多 电子邮件模板您可以从各种预先设计好的邮件模板中进行选择，快速上手，或者使用拖放式编辑器创建自己的模板。您甚至可以使用自定义编码的模板，打造真正独一无二的外观。
• 免费方案： Mailchimp 提供慷慨的免费套餐，非常适合新手。您可以免费试用所有功能，并在决定付费套餐之前充分了解平台。
• 无限联系人： 即使是免费套餐，您也可以拥有无​​限量的联系人！这对成长型企业来说是一大优势。
• 高级功能： Mailchimp offers powerful features like customer journeys, behavioral targeting, and a website 建筑商, allowing you to create sophisticated campaigns and automate your marketing efforts.
• 用户数量不限： Mailchimp 的所有套餐均允许无限用户，让您与团队无缝协作。

Mailchimp 兼具用户友好性、强大的功能和灵活的定价，对于希望提升电子邮件营销水平的企业来说，是一个极具吸引力的选择。

最佳功能

Mailchimp is a famous tool that helps people talk to their customers.

It started as just a way to send emails. Now, it is a full home for all your marketing needs.

At first glance, you might think it is only for newsletters.

But Mailchimp stands out because it does so much more.

It helps you find new people, keep them happy, and sell more things.

It is fairly easy to use, even for new users.

Whether you have a tiny shop or a big company, this site gives you the tools to grow.

1. 电子邮件营销

Email is the heart of Mailchimp.

你可以 制作 beautiful messages to send to your fans.

你不需要成为技术专家。

You can use copy-pasting to move your text into the two 编辑 they offer.

One is for quick work, and the other is for deep design.

You can also use merge tags to put a person’s name in the email.

This makes it feel more personal.

If you want to know which subject line works better, you can try A/B testing.

2. 营销自动化

AI Marketing 自动化 is like having a robot assistant.

It sends emails for you while you sleep.

For example, it can recover abandoned carts by emailing people who forgot to buy their items.

You can also set up email scheduling so your news goes out at the right time.

For larger businesses, there is multivariate testing.

This lets you test many things at once to see what sells best.

It saves you a lot of time and hard work.

3. 受众管理

Keeping track of your fans is easy here.

You can build a contact list and sort people into groups.

When you get new contacts, you can tag them to remember where they came from.

Mailchimp’s pricing often depends on how many people are in your 数据 列表。

Even unsubscribed contacts can count toward your limit on some plans.

The Standard plan is great for this because it lets you use five users to manage your audience.

4. 社交媒体营销

You don’t have to leave the site to talk to people on Facebook or Instagram.

You can make and post social ads right from your dashboard.

It helps you reach people who haven’t seen your emails yet. You can even track how many people clicked on your posts.

This keeps your brand looking the same everywhere.

It is one of the new features that makes the platform more than just an email tool.

5. 内容创作工具

Making things look good is simple with prebuilt templates.

You can choose from classic templates or newer, modern designs.

There are content creation tools that let you pull in photos and logos easily.

You can even connect to other sites to grab images.

This makes email creation very fast.

You won’t have to spend hours trying to make a button look right.

It helps you stay professional without hiring a designer.

6. AI Marketing Tools

Mailchimp now uses smart AI to help you work.

It has a tool that can write your email 文本 为你。

It can also look at your data and give you send time optimization tips.

This means it tells you exactly when your fans are most likely to open their mail.

This tech used to be only for the Premium plan, but now more people can use it.

It is like having a smart 助手 who knows what your customers want.

7. Digital Marketing Templates

If you are stuck, you can use a template to start.

There are over 100 designs for different jobs.

Some are for selling shoes, and others are for sharing news.

The Essentials plan gives you access to a lot of these.

If you are on the Free forever plan, you still get the basic ones to try out.

These templates make sure your emails look great on phones and computers.

You just fill in the blanks & hit send.

8. Lead Generation Platform

To grow your 商业, you need to find more people.

You can make landing pages and pop-up forms to collect names.

When people sign up, they become new contacts in your list.

You can also use the knowledge base to learn the best ways to get people to sign up.

This platform is a great way to turn strangers into customers.

If you ever get stuck, you can use email support to ask for help during your first month.

9. Analytics & Reporting Tools

It is worth noting that knowing what works is very important.

这 报道 tools show you who opened your mail and what they clicked.

You can see how much money you made from a single email.

If you want to see how you compare to Constant Contact or other best Mailchimp alternatives, these reports are key.

You can see all your data in one spot.

This helps you make better choices for your next big project.

定价

优点和缺点

还在犹豫不决？看看 Mailchimp 的优势和劣势吧。这将有助于您做出明智的选择。

Alternatives to Mailchimp

使用 Mailchimp 的个人经验

My team and I used Mailchimp to launch a new product.

We wanted to reach a lot of people and get them excited. Mailchimp made it easy!

我们使用了以下这些很棒的功能：

• 模板： 我们找到一个喜欢的模板，并根据我们的风格进行了修改。
• 报名表： 我们在网站上放置了一个注册表单来收集电子邮件地址。
• 自动化： 我们为新订阅用户设置了欢迎邮件，向他们介绍我们公司。
• 追踪： 我们观察了有多少人打开了我们的邮件并点击了我们的链接。

Mailchimp helped us reach thousands of people.

We got the word out about our new product. It helped us grow our business!

最后想说的话

Mailchimp之所以如此受欢迎，是有原因的。

它易于使用，功能实用，并为初学者提供免费计划。

您可以创建美观的电子邮件和自动消息，并管理您的受众。

But, Mailchimp can get expensive if you have a lot of contacts.

It also has limits on how many emails you can send.

如果您需要大量定制服务或预算有限，建议您考虑其他方案。

想试试吗？

注册一个免费的 Mailchimp 帐户，看看它是否适合您！

常见问题解答

More Facts about Mailchimp

• Free Plan Limits: Mailchimp’s free plan now only lets you have 500 contacts and send 1,000 emails a month. It used to allow much more.
• Costly Contacts: You have to pay for every person on your list. This includes people who have unsubscribed or addresses that are listed twice.
• Rising Prices: Since a company called Intuit bought Mailchimp in 2021, the prices have gone up. In late 2023, prices rose by about 7% for most plans.
• Plan Options: The “Essentials” plan starts at $13 a month, and the “Standard” plan starts at $20. The “Premium” plan is very expensive, starting at $350 a month.
• Missing Features: You can no longer use helpful tools like “automated emails” or “A/B testing” on the free plan. You have to pay to get those back.
• 客户支持： Many users are unhappy with the help they get. People on the free plan only get email support for the first 30 days. After that, they are on their own.
• Bad Reviews: Mailchimp has a very low score of 1.3 out of 5 on the website Trustpilot. Many customers say the service is slow and hard to reach.
• 易用性： While the tool is famous for being easy to design emails, some people now find the new menus and settings hard to navigate.
• Smart Tools: Mailchimp now uses AI (Artificial Intelligence) to help you write emails and sort your customers into groups.
• Working with Other Apps: It can connect to over 300 other tools, such as Shopify for online stores or Salesforce for keeping track of customers.
• Spam Issues: Even though Mailchimp tries to fix it, some users still complain that their emails end up in the “Spam” folder instead of the “收件箱.
• Better Deals Elsewhere: Because Mailchimp has become more expensive, many people are switching to other services like MailerLite, Brevo, or Moosend.