Instantly vs Lemlist: The Ultimate Cold Email Showdown in 2025

优胜者

4.8

• 个性化 冷电子邮件
• 电子邮件预热
• 1.6亿+ B2B联系人
• 收件箱追踪
• 访客追踪
• 提供免费试用
• 付费计划 $37.90/月

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亚军

3.5

• 很棒的模板
• 个性化活动
• 电子邮件查找器
• 电话号码查找器
• 收件箱轮换
• 提供免费计划
• 来自 $39 的付费计划

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Need help to choose between Instantly and Lemlist for your cold email campaigns?

You’re not alone! These two platforms are top contenders, each boasting powerful features to boost your outreach.

But which one comes out on top in the ultimate showdown?

In this post, we’ll break down Instantly vs Lemlist and examine their key differences.

We’ll compare their pricing, features, & ease of use so you can make the right choice for your needs.

让我们开始吧！

概述

To give you the most accurate comparison, we’ve spent weeks testing both Instantly and Lemlist.

We dove deep into their features, sent out cold emails, and analyzed the results.

This hands-on experience gives you a real-world look at how these platforms perform.

4.8满分 5 分

Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool. Sign up for a free trial today!

定价： It has a free plan. The premium plan starts at $37.9/month.

主要特点：

• Warmup & Deliverability
• Automated Sequences
• 高级分析

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3.5满分 5 分

Lemlist 帮助一家公司将回复率提高了 41%，并预订了 20% 更多的会议。准备好看到类似的结果了吗？现在就开始您的旅程吧！

定价： 它有一个免费计划。高级计划起价为 $39/月。

主要特点：

• 自动跟进
• 个性化图像和视频
• 与常用 CRM 集成

免费试用 Lemlist 阅读完整评论

什么是 Instantly？

Instantly helps you send cold emails that actually get opened.

Think of it like a personal assistant for your email outreach. It warms up your 收件箱, so your emails avoid the spam folder.

Pretty cool, right? It also helps you personalize your emails and track how they perform.

此外，探索我们最喜欢的 Instantly alternatives…

我们的看法

对于想要加强推广力度的企业来说，Instantly 是一款非常实用的工具。然而，需要注意的是，它主要是一个推广平台，而不是一个完整的 CRM 解决方案。

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主要优点

• 多渠道推广： 通过电子邮件、LinkedIn、Twitter 等方式与潜在客户建立联系。
• 个性化消息： 为每个收件人定制您的信息。
• 自动跟进： 无需费力即可保持头脑清醒。
• 详细分析： 跟踪您的进度并确定哪些措施有效。

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定价

• 成长型客户关系管理：37.9 美元/月，无限席位。
• 超级 CRM：每月 77.6 美元，无限席位。

优点

• 非常适合外展和潜在客户开发。
• 强大的自动化功能。
• 它有助于提高响应率。
• 轻松个性化消息。

缺点

• 大规模推广的成本可能会很高。
• 免费计划很少。
• 不是一个成熟的 CRM。

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什么是 Lemlist？

Ever wished you could send emails that felt truly personal, even at scale?

That’s where Lemlist shines. It lets you easily customize your cold emails with things like personalized images and videos.

It’s like sending a postcard, but way cooler and more effective.

Plus, it automates your follow-ups so you can stay top-of-mind without lifting a finger.

此外，探索我们最喜欢的 Lemlist 替代品…

我们的看法

与 lemlist 互动！用户报告称，其高级个性化服务使回复率提升了 26%，转化率提升了 270%。让您的销售机会成倍增长！

免费试用 Lemlist 阅读完整评论 Lemlist 替代品

主要优点

• 使用自定义登录页面和视频创建个性化电子邮件。
• 通过个性化序列自动化您的外展。
• 通过详细的分析来跟踪您的表现。
• 与流行的 客户关系管理 和销售自动化工具。
• 提供免费试用来测试平台。

免费试用 Lemlist

定价

Lemlist 提供四种付费计划：

• 电子邮件专业版： 每月 55 美元。
• 多渠道专家： 每月 79 美元。
• 企业： 定制定价。

优点

• 个性化很容易。
• 使用简单。
• 触达任何地方的人们。
• 电子邮件到达收件箱。
• 支持非常棒。

缺点

• 價格很高。
• 免费计划是有限的。
• 信用可以更清晰一些。

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功能比较

Ready to dive into a detailed comparison of Instantly vs. Lemlist?

We’ll explore 11 key features to help you determine which platform best suits your cold emailing and sales engagement needs.

1. Lead Generation & Database Access

• Instantly: Offers a built-in Instantly lead finder with access to a database of around 160 million verified leads. This is a significant advantage for instantly users who need to source contacts directly within the platform for their outreach campaigns.
• Lemlist: Provides a robust prospecting tool with access to over 450 million contacts and 63 million companies. Lemlist allows users to find and filter potential buyers, enriching profiles with contact details like emails and phone numbers.

2. Email Deliverability & Warm-up

• Instantly: Excels in email deliverability with its most advanced warm up system, unlimited email accounts connection, and inbox rotation. It’s designed to continuously boost sender reputation and ensure emails avoid the spam folder, utilizing automated interactions across all your sending accounts.
• Lemlist: Also offers advanced warm up features (lemwarm) to improve and maintain a high deliverability score. It emphasizes email health checks and provides actionable tips to keep lemlist campaigns out of spam.

3. Email Sending & Management

• Instantly: Allows connecting unlimited email accounts and offers strategic rotation of sending accounts for optimal deliverability. The unified inbox helps instantly users manage replies from all your sending accounts in one place, complemented by smart scheduling.
• Lemlist: Supports connecting multiple email accounts for multi-channel outreach. It centralizes all conversations from leads across various channels in a single thread, simplifying management for lemlist users.

4. Sales Engagement & Automation

• Instantly: Positioned as a powerful sales engagement platform, Instantly turns leads into clients with AI-powered personalized sequences, A/Z testing, and advanced campaign analytics. It’s built for scaling cold emailing effectively.
• Lemlist: Focuses on creating highly personalized multichannel campaigns by incorporating custom intro lines, images, videos, and dynamic landing pages. It aims to add a human touch to automated outreach campaigns and streamline the entire sales process.

5. Multi-Channel Outreach

• Instantly: Primarily focuses on email as its core outreach channel, offering deep features for cold emailing and email deliverability.
• Lemlist: Stands out with its multi channel outreach capabilities, allowing users to build sequences that combine email, LinkedIn (with lemlist linkedin 自动化), WhatsApp, and calls from one centralized platform.

6. Personalization at Scale

• Instantly: Uses AI prompts and AI Spintax to 工艺 personalization variables and sequences, enabling instantly users to send personalized cold emails at scale without sounding generic.
• Lemlist: Excels in personalized outreach with robust AI that pulls lead details to automatically adapt message 文本, images, and landing pages with dynamic variables, enabling highly personalized multichannel campaigns.

7. Campaign Analytics & Optimization

• Instantly: Provides deep campaign analytics that go beyond vanity metrics, tracking opportunities, pipeline, conversions, and revenue. It supports A/Z testing within its campaign 建造者 to optimize outreach campaigns.
• Lemlist: Offers detailed analytics for its lemlist campaigns, tracking metrics across all channels like opens, clicks, replies, and even LinkedIn visits and connection requests, allowing lemlist users to optimize their strategy.

8. CRM Integration

• Instantly: Offers various 客户关系管理 integrations and also provides its own CRM functionality to help instantly users manage their leads directly within the platform.
• Lemlist: Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive, ensuring smooth 数据 flow and helping to empower sales teams by keeping their sales process organized.

9. User Support & Resources

• Instantly: Known for responsive chat and in app support, with resources like a sales vault, SOPs, and email templates to help instantly users get started and optimize their outreach campaigns.
• Lemlist: Has a dedicated support team and offers extensive support resources, including onboarding sessions and campaign reviews. While some older lemlist reviews mention poor customer support, recent improvements suggest better lemlist’s customer support.

10. Pricing & Scalability

• Instantly: Generally considered a cost-effective solution, especially for its unlimited email accounts and unlimited warm-up features, making it ideal for outreach scale.
• Lemlist: Offers tiered pricing based on features and user count. It aims to provide value for lemlist campaigns that require deeper personalization and multi channel functionality.

11. Specific Focus

• Instantly: Its core strength lies in high-volume cold emailing with a focus on deliverability and maximizing replies by enabling users to send at outreach scale.
• Lemlist: Specializes in creating truly highly personalized multichannel campaigns that build a strong human connection, incorporating custom intro lines and visuals for better engagement in the sales process.

What to Look for in a Sales Engagement Tool?

• Scalability and Account Management: Does the platform easily accommodate growth? Look for the ability to manage unlimited accounts and multiple sender profiles within your lemlist account or instantly ai dashboard.
• Deliverability and Warm-up: Prioritize features that ensure your emails reach the inbox. This includes advanced warm-up (a strength of both instantly ai and Lemlist), and features to maintain a healthy sender reputation.
• Multi-channel Capabilities: Consider if you need to go beyond email. Some platforms, like Lemlist, offer integrated multi-channel outreach including LinkedIn and phone, while instantly ai focuses heavily on email.
• Personalization Features: How deeply can you personalize your outreach at scale? Look for dynamic tags, AI-powered content generation, and custom intro lines for higher engagement.
• Analytics and 报告: Robust analytics are crucial for optimizing campaigns. Ensure the platform provides insights into open rates, reply rates, and even revenue attribution.
• 客户关系管理 集成: Seamless integration with your existing CRM is vital for streamlined lead management and avoiding data silos.
• Customer Support and Resources: Evaluate the quality of support, including onboarding assistance, in-app help, and available learning resources to maximize your team’s effectiveness.
• Pricing and ROI: Compare pricing models and assess the potential return on investment, considering the features offered versus the cost for your specific needs.

最终裁决

For most users, we recommend Instantly. While slightly more expensive, its powerful features and customization options make it a winner.

You can personalize emails with dynamic images and videos, automate complex sequences, and integrate with your favorite CRMs.

However, if budget is your primary concern and you prioritize deliverability, Instantly is an excellent choice.

Its unlimited warm-up and user-friendly interface make it a great option for beginners. Ultimately, the best choice totally depends on your specific needs and priorities.

We’ve given you the information; now it’s time to make a decision!

Trust us; we’ve been there, and we’re here to help you succeed with your 冷电子邮件推广.

Try Instantly for FREE 阅读完整评论 Instantly alternatives

免费试用 Lemlist 阅读完整评论 Lemlist 替代品

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