⚡ 快速结论：
- 定价： HubSpot paid plans start at $15/seat/month. Bitrix24 starts at $49/organization/month.
- 最适合： HubSpot suits sales and marketing teams doing inbound marketing. Bitrix24 suits teams managing projects and internal communications.
- 主要区别： HubSpot is a CRM platform built around hubs. Bitrix24 is an all in one platform with project management tools built in.
- 我们的选择： HubSpot, rated 4.0 against 3.0. Its free CRM and 500+ 商业 apps fit more companies.
The cheaper sticker price does not always win here.
HubSpot gives away a free CRM with unlimited users.
Bitrix24 charges one flat fee instead of a per user basis.
Both claim to be your single platform for business growth.
But they were built for very different aspects of running a company.
概述
This Hubspot vs Bitrix24 comparison covers pricing, key features, and ease of use.
我们还分析了每种 CRM 平台最适合哪些用户。
Our sources include published specs, help documentation, and G2 review 数据.
我们的撰稿人也亲自体验了这两个账户。
这些笔记出现在下面的“我们的团队注意到”部分中。
HubSpot是什么？
HubSpot CRM 是一个面向销售和营销团队的客户关系管理平台。
It lets a sales team manage every contact and track deals in real time.
The company sells connected “hubs” that share one contact database.
Those hubs are Marketing Hub, Sales Hub, and Service Hub.
HubSpot’s free CRM holds up to one million contacts with unlimited users.
That freemium model is why so many startups begin here.
HubSpot CRM reviews on G2 average 4.4 out of 5.
Small businesses and marketing teams drive most of that praise.
🏆 优胜者：HubSpot
Start on the free plan and add paid hubs later. Over 750,000 customers use it weekly for campaigns and communications.
HubSpot定价
Here is what HubSpot offers in 2026. Prices below are seat-based.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费工具 | 每月 0 美元 | Contact management and email tracking |
| 营销中心入门 | 每席每月 15 美元 | A first email marketing push |
| 入门级客户平台 | 每席每月 15 美元 | 小型企业 bundling sales and services |
| 营销中心专业人士 | 每席每月 800 美元 | Custom reports and heavy 自动化 |
价格已于2026年7月核实。
免费试用： The free version never expires and needs no card.
退款保证： None published. Paid plans need an annual commitment even on monthly billing.
📌 笔记： The free plan includes one deal pipeline and one team. The Starter plan includes 1,000 marketing contacts, and each extra thousand costs $50.
⚠️ Pricing conflict flagged: Public HubSpot pages list a Professional plan near $1,080/month. Enterprise plans run near $4,000/month. Our CSV records Marketing Hub Professional at $800/seat/month. We use the CSV figures throughout. Confirm your quote before you buy.
HubSpot 的主要优势
Here is what makes HubSpot worth a look:
- A real free plan: Up to a million contacts and unlimited users cost nothing. Most rivals cap seats instead.
- 500+ business apps: It connects to Google Workspace, Microsoft 365, and Salesforce. Facebook Messenger and live chat feed the same universal 收件箱.
- Marketing tools included: You get landing pages, website pages, and email marketing. Lead nurturing runs from the same records.
- Clean visual dashboard: One screen shows the whole sales funnel live. Sales leaders can read it without training.
- HubSpot学院： Free courses cover inbound marketing and the sales process. Reviewers cite it constantly.
- Breeze AI： Recent updates automate email drafting and data enrichment. That saves a small support team real hours.
- Awards that stuck: Customers voted it 最佳客户关系管理 Lead Management Software in 2023 on Gartner Peer Insights. G2 ranked it the #2 Best Global Software Company in 2024.
我们的团队注意到了什么
我们的 作家 opened a free HubSpot account and built a deal pipeline. Here is what stood out during that hands-on time:
The guided setup walked us through custom properties before we imported a single contact.
HubSpot 的优点和缺点
✅ 优点
- 免费套餐支持一百万个联系人和无限用户。
- Connects with over 500 business apps including Salesforce
- 用户友好的界面和引导式设置流程
- HubSpot Academy training is free for every user
- 市场营销、销售和服务工具共享一个联系人记录
❌缺点
- Pricing gets complicated once you mix and match hubs
- The free version has no live customer support
- Steep learning curve on the advanced features
- Customization feels rigid next to developer-focused rivals
Bitrix24是什么？
Bitrix24 is a cloud-based communications platform with a CRM inside it.
It folds crm software, project management, and team chat into one login.
Bitrix24 CRM keeps every customer record and interaction in one database.
Teams use it to track the sales funnel and manage customer relationships.
The same account also handles tasks, documents, and internal communications.
That breadth is the whole 沥青 for this all in one platform.
Runner Up: Bitrix24
One flat fee covers your whole company. Gantt charts, kanban boards, and a classic CRM ship together.
Bitrix24 定价
Bitrix24 bills per organization, not per user basis. That changes the math for big teams.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基本的 | 每组织每月 49 美元 | Small teams testing core CRM |
| 标准 | 每组织每月 99 美元 | Medium sized businesses with many projects |
| 专业的 | 每组织每月 199 美元 | 工作流程 自动化 and advanced features |
| 企业 | 每组织每月 399 美元 | 公司规模大，公司结构复杂 |
价格已于2026年7月核实。
免费试用： A 30-day free trial covers the Professional plan.
退款保证： None published. Annual billing cuts 20%, and two-year terms cut 31%.
📌 笔记： A free plan covers up to 12 users with 5 GB of storage. Chat and collaboration tools stay free for unlimited users. Invoicing and workflow automation do not.
⚠️ Pricing conflict flagged: Some public listings show a Plus tier at $39/month. No $399 tier appears. Our CSV records Basic at $49 and Enterprise at $399 per organization. We use the CSV figures throughout. Check the current page for your region, including European Union billing.
Bitrix24 的主要优势
Here is where this crm tool earns its keep:
- 统一价格： One fee covers the whole company. Adding staff does not raise the bill.
- Real project management tools: Gantt charts, kanban boards, and task management ship inside the same site. Managing projects never needs a second app.
- Collaboration built in: Chat, group chats, video calls, and 嗓音 calls keep remote teams connected.
- Documents and file sharing: Secure cloud storage lets you upload files and co-edit in real time. Version control is included.
- Sites, online stores, and web forms: Build landing pages and a product catalog without leaving the platform.
- 副驾驶人工智能： The built-in assistant helps new users find features and automate small tasks.
- 安全 posture: Data sits on Amazon Web Services behind SSL encryption. Extranet access lets you create safe spaces for outside partners.
The home dashboard puts search, messages, and tasks in one window.
我们的团队注意到了什么
Our writer set up a Bitrix24 workspace and ran a small project through it. Here is what stood out during that hands-on time:
Bitrix24 的优点和缺点
✅ 优点
- Flat monthly fee instead of per-seat charges
- CRM, tasks, and chat live in one place
- Free plan for up to 12 users with core CRM
- Mobile apps cover both Android and iOS
❌缺点
- Steep learning curve caused by so many features
- 该界面可能会让新用户感到不知所措。
- Customer support is slow according to user reviews
- Users report bugs and limited customization options
功能对比
Ready for the detailed HubSpot vs Bitrix24 breakdown? We cover ten key features below. Each one maps to a real buying decision.
| 特征 | HubSpot | Bitrix24 |
|---|---|---|
| 起价 | 每席每月 15 美元 | 每组织每月 49 美元 |
| 免费计划 | ✅ 用户数量不限 | ✅ 最多支持 12 位用户 |
| 联系管理 | ✅ | ✅ |
| 销售渠道管理 | ✅ | ✅ |
| 电子邮件营销 | ✅ | ✅ |
| 项目管理工具 | ❌ | ✅ |
| 甘特图和看板 | ❌ | ✅ |
| Online Stores | ❌ | ✅ |
| 500 多个商业应用 | ✅ | ❌ |
| Free Training Academy | ✅ | ✅ Video tutorials |
| 最适合 | 销售和市场营销团队 | Managing projects and teams |
1. 联系人管理
HubSpot： One million contacts fit on the free plan. Custom properties and custom objects let you shape records around your sales process. Every note, call, and email sits on the same timeline.
Bitrix24： Leads, deals, contacts, and companies each get their own entity. The classic CRM mode suits teams that work leads before converting them. Contact management ties into tasks and chat automatically.
2. 销售渠道管理
HubSpot： The visual dashboard shows the whole sales funnel in real time. The free tier gives you one deal pipeline. Sales Hub adds more pipelines and forecasting for a sales team.
Bitrix24： Sales management covers lead generation, lead management, and the full sales pipeline. Web forms and a contact center capture inbound inquiries directly. Sales pipeline management here feels closer to an operations tool.
⚠️ 警告： One deal pipeline on the free HubSpot tier is tight. Teams running two products usually hit that wall fast.
3. Email Marketing and Inbound Marketing
HubSpot： This is home turf. HubSpot Marketing Hub runs campaigns, email tracking, and lead nurturing from the contact record. Marketing teams can score high-quality leads and nurture relationships without exporting anything.
Bitrix24： Marketing campaigns work, but the toolkit is thinner. You get bulk email and basic segmentation. There is no equal to HubSpot’s marketing depth for inbound marketing programs.
4. Website Pages, Landing Pages and Online Stores
HubSpot： Content arrangement covers landing pages, website pages, and blog posts. Everything ties back to the same contact database. Google Analytics data can sit beside HubSpot’s own 报道.
Bitrix24： Sites and Store lets you create a site plus real online stores. A product catalog and payment handling come along. That is rare in a crm platform at this price.
5. 项目管理和任务管理
HubSpot： Tasks exist, but they serve the sales process only. There are no Gantt charts and no true project boards. Most HubSpot shops bolt on a separate tool for projects.
Bitrix24： Full project management tools ship in every plan. Assign a task, set deadlines, and track progress on Gantt charts. Kanban boards give a second view of the same work.
The board view is where most teams end up living day to day.
6. 工作流自动化
HubSpot： Breeze AI drafts emails and enriches records on its own. Automation features cover lead rotation, follow-ups, and internal alerts. Most of it lives on paid plans, not the free tier.
Bitrix24： Automated workflows fire on stage changes and deadlines. Routine updates and notifications keep work moving without manual chasing. Workflow automation is locked out of the free plan, though.
7. Collaboration Tools and Internal Communications
HubSpot： Live chat and 聊天机器人 handle outside conversations well. Internal chat is not part of the product. Teams pair it with Slack or Microsoft Teams instead.
Bitrix24： 聊天、视频会议和 嗓音 calls are native. An activity stream shows company-wide updates, though quiet items get missed. Communications tools this deep are unusual in crm tools.
Shared documents sit next to those conversations rather than in a separate drive.
8. 报告和分析
HubSpot： Reporting is a real strength. Custom reports track pipeline, campaign attribution, and customer success metrics. Analytics quality is one reason sales leaders push for it.
Bitrix24： You can generate reports and share dashboards for live project visibility. The depth is fine for operations. It falls short of HubSpot for marketing attribution.
9. E-Commerce, HR and Company Structure
HubSpot： E-commerce management connects orders and carts back to contacts. It helps you market to new customers after a purchase. There are no HR features at all.
Bitrix24： HR tools include an employee directory, absence tracking, and workload views. You can model your company structure inside the software. Nothing similar exists on the HubSpot side.
10. 定价与成本
Let us compare paid plans side by side. Both sets of figures come straight from our records.
| 层级 | HubSpot | Bitrix24 |
|---|---|---|
| 自由的 | 免费工具：每月 0 美元 | Free plan, up to 12 users |
| 入口 | Marketing Hub Starter: $15/seat/month | Basic: $49/organization/month |
| 中 | Starter Customer Platform: $15/seat/month | Standard: $99/organization/month |
| 先进的 | Marketing Hub Professional: $800/seat/month | Professional: $199/organization/month |
| 顶部 | — | Enterprise: $399/organization/month |
HubSpot： Cheap to start, expensive to scale. Seat pricing punishes growth, and the jump to Marketing Hub Professional is brutal. The free features carry a 小型企业 surprisingly far, though.
Bitrix24： Costs more on day one and less at scale. A 30-seat company pays $199 total on the Professional plan. That flat model is the strongest argument for switching.
💡 测试结果： At 20 seats, HubSpot Starter costs $300 per month. Bitrix24 Professional covers unlimited staff for $199. The break-even point sits near 14 seats.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 免费开始 | HubSpot | Unlimited users, no seat cap |
| Flat cost at 20+ seats | Bitrix24 | One price per organization |
| 入站营销 | HubSpot | Deeper campaign and email tools |
| 项目管理 | Bitrix24 | Gantt charts and kanban boards |
| 500 多个集成 | HubSpot | Widest business apps directory |
| A simple crm for beginners | HubSpot | Cleaner user interface, guided setup |
💰 您的预算
Under 14 seats, HubSpot is cheaper. Past that, the flat Bitrix24 fee wins as your business grows.
🔌 您的技术栈
HubSpot plugs into over 500 tools, including Salesforce and Google Workspace. Bitrix24 expects to replace those apps rather than sit beside them.
📝你的工作方式
Pick HubSpot if your day runs on deals and campaigns. Pick Bitrix24 if it runs on projects, files, and chat.
🎓您的经验水平
Beginners find HubSpot incredibly easy to open and understand. Bitrix24 rewards teams willing to train first.
🆓 免费试用和演示
HubSpot’s free tier runs forever with no card. Bitrix24 gives 30 days on Professional before you decide.
🛟 支持选项
Free HubSpot accounts get self-serve support resources only, with email support starting on paid tiers. Bitrix24 reviewers report slow ticket resolution.
切换指南
Already on one of these? Here is what changes if you move.
🔄 Switching from HubSpot to Bitrix24?
✅ 你将获得：
- Flat billing that ignores headcount
- Native project boards, 时间跟踪, and HR tools
- Built-in chat, calls, and document co-editing
❌ 你会失去什么：
- HubSpot’s marketing depth and attribution reporting
- The 500+ app directory
- Free HubSpot Academy courses
📋 如何切换：
- Export contacts, companies, and deals to CSV from HubSpot
- Open a Bitrix24 account and set your company structure
- Import the CSV, then rebuild pipelines and automations
🔄 Switching from Bitrix24 to HubSpot?
✅ 你将获得：
- A cleaner interface that new hires learn faster
- Stronger email marketing and campaign reporting
- A free tier that scales to a million contacts
❌ 你会失去什么：
- Project boards, Gantt charts, and task tracking
- Internal chat and video calls
- Flat per-organization pricing
📋 如何切换：
- Export CRM records and download shared files from Bitrix24
- Create a free HubSpot account and map custom properties
- Import records, then pick a separate tool for projects
我们的评测没有涵盖的内容
This comparison focused on small and medium teams. We did not test on-premise Bitrix24 installs or HubSpot custom API work. Enterprise contracts and negotiated discounts sit outside our scope. Our notes reflect the July 2026 versions of both products. If you run 200 seats or sell into regulated services, your priorities will differ from ours.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | Bitrix24 |
| 🚀 Core CRM | HubSpot |
| 📣 营销工具 | HubSpot |
| 📋 项目管理 | Bitrix24 |
| 👶 易用性 | HubSpot |
| 🔌 集成 | HubSpot |
| 📊 分析 | HubSpot |
| 🏆 总冠军 | HubSpot |
🏆 获奖者：HubSpot
HubSpot wins 5 of 7 categories and scores 4.0 against 3.0.
最适合： Sales teams, inbound marketing, and any small business that wants a free start
These are two different products wearing the same label. HubSpot’s CRM is built to win and keep customers. Bitrix24 is built to run a whole company from one screen.
Bitrix24 is the better buy for large headcounts and heavy project work. Its flat fee and native tools genuinely undercut seat-based rivals.
But most buyers here want a CRM first. For contact management, campaigns, and customer experience, HubSpot is the safer pick.
HubSpot 的更多比较
Here is how HubSpot lands against other names on the market:
HubSpot 在以下方面胜出： Faster onboarding, a usable free tier, friendlier support
Salesforce 的优势在于： Deeper customization, enterprise data models, developer tooling
HubSpot 与 管道驱动
HubSpot 在以下方面胜出： Marketing reach, free contact limits, reporting range
Pipedrive 获胜： Lower seat cost, faster deal entry, less setup
HubSpot 与 ActiveCampaign
HubSpot 在以下方面胜出： Sales pipeline depth, service tooling, training library
ActiveCampaign 在以下方面胜出： Cheaper email volume, finer automation branching, simpler billing
HubSpot 与 基普
HubSpot 在以下方面胜出： Integration count, reporting clarity, free entry point
Keap 获胜理由： Built-in invoicing, done-for-you setup, appointment booking
This walkthrough covers more HubSpot alternatives in detail.
更多与Bitrix24的比较
Bitrix24 competes with both CRM and work management vendors:
Bitrix24 胜出： Flat pricing, native chat, project boards included
Zoho CRM 的优势在于： Field customization, analytics modules, cleaner admin screens
Bitrix24 对比 点击上
Bitrix24 胜出： Real CRM records, telephony, HR features
ClickUp 在以下方面胜出： Faster task views, cleaner docs, lighter learning curve
Bitrix24 胜出： Total cost at scale, built-in calls, document storage
周一 CRM 胜出： Visual polish, board flexibility, quicker team adoption
Bitrix24 对比 Zendesk
Bitrix24 胜出： Price per organization, sales features, internal collaboration
Zendesk 在以下方面胜出： Ticket routing, help center publishing, support-agent workflows
The video below lines up several rivals side by side.
常见问题解答
HubSpot CRM最适合用于什么用途？
It suits sales and marketing teams that want contacts, deals, and campaigns in one place. Smaller businesses often start free and add paid hubs later.
HubSpot CRM真的免费吗？
Yes. The free tier holds a million contacts with unlimited users and never expires. Live support, extra pipelines, and automation sit behind paid tiers.
Bitrix24 是用来做什么的？
Teams use it as a unified platform for CRM, projects, documents, and chat. It replaces several separate apps rather than specialising in one job.
Bitrix24 真的免费吗？
The free plan covers 12 users, 5 GB of storage, and core CRM. Invoicing and workflow automation require a paid tier.
Which is the best crm here?
HubSpot, for most buyers. It scores 4.0 to 3.0 and wins five of seven categories. Choose Bitrix24 if project tools and flat pricing matter more.
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