⚡ Kort oordeel:
- Prijzen: HubSpot paid plans start at $15/seat/month. Bitrix24 starts at $49/organization/month.
- Het meest geschikt voor: HubSpot suits sales and marketing teams doing inbound marketing. Bitrix24 suits teams managing projects and internal communications.
- Belangrijkste verschil: HubSpot is a CRM platform built around hubs. Bitrix24 is an all in one platform with project management tools built in.
- Onze keuze: HubSpot, rated 4.0 against 3.0. Its free CRM and 500+ bedrijf apps fit more companies.
The cheaper sticker price does not always win here.
HubSpot gives away a free CRM with unlimited users.
Bitrix24 charges one flat fee instead of a per user basis.
Both claim to be your single platform for business growth.
But they were built for very different aspects of running a company.
Overzicht
This Hubspot vs Bitrix24 comparison covers pricing, key features, and ease of use.
We leggen ook uit voor wie elk CRM-platform het meest geschikt is.
Our sources include published specs, help documentation, and G2 review gegevens.
Onze schrijvers hebben ook daadwerkelijk tijd doorgebracht in beide accounts.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Wat is HubSpot?
HubSpot CRM is een platform voor klantrelatiebeheer (CRM) voor verkoop- en marketingteams.
It lets a sales team manage every contact and track deals in real time.
The company sells connected “hubs” that share one contact database.
Those hubs are Marketing Hub, Sales Hub, and Service Hub.
HubSpot’s free CRM holds up to one million contacts with unlimited users.
That freemium model is why so many startups begin here.
HubSpot CRM reviews on G2 average 4.4 out of 5.
Small businesses and marketing teams drive most of that praise.
🏆 Winnaar: HubSpot
Start on the free plan and add paid hubs later. Over 750,000 customers use it weekly for campaigns and communications.
HubSpot-prijzen
Here is what HubSpot offers in 2026. Prices below are seat-based.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Gratis tools | $0/maand | Contact management and email tracking |
| Marketing Hub Starter | $15 per stoel per maand | A first email marketing push |
| Startersklantenplatform | $15 per stoel per maand | Klein bedrijf bundling sales and services |
| Marketing Hub Professional | $800 per stoel per maand | Custom reports and heavy automatisering |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: The free version never expires and needs no card.
Geld-terug-garantie: None published. Paid plans need an annual commitment even on monthly billing.
📌 Opmerking: The free plan includes one deal pipeline and one team. The Starter plan includes 1,000 marketing contacts, and each extra thousand costs $50.
⚠️ Pricing conflict flagged: Public HubSpot pages list a Professional plan near $1,080/month. Enterprise plans run near $4,000/month. Our CSV records Marketing Hub Professional at $800/seat/month. We use the CSV figures throughout. Confirm your quote before you buy.
Belangrijkste voordelen van HubSpot
Here is what makes HubSpot worth a look:
- A real free plan: Up to a million contacts and unlimited users cost nothing. Most rivals cap seats instead.
- 500+ business apps: It connects to Google Workspace, Microsoft 365, and Salesforce. Facebook Messenger and live chat feed the same universal inbox.
- Marketing tools included: You get landing pages, website pages, and email marketing. Lead nurturing runs from the same records.
- Clean visual dashboard: One screen shows the whole sales funnel live. Sales leaders can read it without training.
- HubSpot Academy: Free courses cover inbound marketing and the sales process. Reviewers cite it constantly.
- Breeze AI: Recent updates automate email drafting and data enrichment. That saves a small support team real hours.
- Awards that stuck: Customers voted it Beste CRM Lead Management Software in 2023 on Gartner Peer Insights. G2 ranked it the #2 Best Global Software Company in 2024.
Wat ons team opmerkte
Ons schrijver opened a free HubSpot account and built a deal pipeline. Here is what stood out during that hands-on time:
The guided setup walked us through custom properties before we imported a single contact.
Voordelen en nadelen van HubSpot
✅ Voordelen
- Het gratis abonnement ondersteunt één miljoen contacten en een onbeperkt aantal gebruikers.
- Connects with over 500 business apps including Salesforce
- Gebruiksvriendelijke interface met een begeleid installatieproces.
- HubSpot Academy training is free for every user
- Marketing-, verkoop- en servicetools delen één contactrecord.
❌ Nadelen
- Pricing gets complicated once you mix and match hubs
- The free version has no live customer support
- Steep learning curve on the advanced features
- Customization feels rigid next to developer-focused rivals
Wat is Bitrix24?
Bitrix24 is a cloud-based communications platform with a CRM inside it.
It folds crm software, project management, and team chat into one login.
Bitrix24 CRM keeps every customer record and interaction in one database.
Teams use it to track the sales funnel and manage customer relationships.
The same account also handles tasks, documents, and internal communications.
That breadth is the whole toonhoogte for this all in one platform.
Runner Up: Bitrix24
One flat fee covers your whole company. Gantt charts, kanban boards, and a classic CRM ship together.
Bitrix24-prijzen
Bitrix24 bills per organization, not per user basis. That changes the math for big teams.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Basis | $49 per organisatie per maand | Small teams testing core CRM |
| Standaard | $99 per organisatie per maand | Medium sized businesses with many projects |
| Professioneel | $199 per organisatie per maand | Werkstroom automatisering and advanced features |
| Onderneming | $399 per organisatie per maand | Grote bedrijven met een complexe bedrijfsstructuur |
Prijzen geverifieerd in juli 2026.
Gratis proefperiode: A 30-day free trial covers the Professional plan.
Geld-terug-garantie: None published. Annual billing cuts 20%, and two-year terms cut 31%.
📌 Opmerking: A free plan covers up to 12 users with 5 GB of storage. Chat and collaboration tools stay free for unlimited users. Invoicing and workflow automation do not.
⚠️ Pricing conflict flagged: Some public listings show a Plus tier at $39/month. No $399 tier appears. Our CSV records Basic at $49 and Enterprise at $399 per organization. We use the CSV figures throughout. Check the current page for your region, including European Union billing.
Belangrijkste voordelen van Bitrix24
Here is where this crm tool earns its keep:
- Vaste prijs: One fee covers the whole company. Adding staff does not raise the bill.
- Real project management tools: Gantt charts, kanban boards, and task management ship inside the same site. Managing projects never needs a second app.
- Collaboration built in: Chat, group chats, video calls, and stem calls keep remote teams connected.
- Documents and file sharing: Secure cloud storage lets you upload files and co-edit in real time. Version control is included.
- Sites, online stores, and web forms: Build landing pages and a product catalog without leaving the platform.
- Co-Pilot AI: The built-in assistant helps new users find features and automate small tasks.
- Beveiliging posture: Data sits on Amazon Web Services behind SSL encryption. Extranet access lets you create safe spaces for outside partners.
The home dashboard puts search, messages, and tasks in one window.
Wat ons team opmerkte
Our writer set up a Bitrix24 workspace and ran a small project through it. Here is what stood out during that hands-on time:
Bitrix24 Plus- en minpunten
✅ Voordelen
- Flat monthly fee instead of per-seat charges
- CRM, tasks, and chat live in one place
- Free plan for up to 12 users with core CRM
- Mobile apps cover both Android and iOS
❌ Nadelen
- Steep learning curve caused by so many features
- De interface kan nieuwe gebruikers overweldigen.
- Customer support is slow according to user reviews
- Users report bugs and limited customization options
Functievergelijking
Ready for the detailed HubSpot vs Bitrix24 breakdown? We cover ten key features below. Each one maps to a real buying decision.
| Functie | HubSpot | Bitrix24 |
|---|---|---|
| Startprijs | $15 per stoel per maand | $49 per organisatie per maand |
| Gratis plan | ✅ Onbeperkt aantal gebruikers | ✅ Tot 12 gebruikers |
| Contactbeheer | ✅ | ✅ |
| Verkooppijplijnbeheer | ✅ | ✅ |
| E-mailmarketing | ✅ | ✅ |
| Projectmanagementtools | ❌ | ✅ |
| Gantt-diagrammen en Kanban-borden | ❌ | ✅ |
| Online Stores | ❌ | ✅ |
| Meer dan 500 zakelijke apps | ✅ | ❌ |
| Free Training Academy | ✅ | ✅ Video tutorials |
| Het beste voor | Verkoop- en marketingteams | Managing projects and teams |
1. Contactbeheer
HubSpot: One million contacts fit on the free plan. Custom properties and custom objects let you shape records around your sales process. Every note, call, and email sits on the same timeline.
Bitrix24: Leads, deals, contacts, and companies each get their own entity. The classic CRM mode suits teams that work leads before converting them. Contact management ties into tasks and chat automatically.
2. Beheer van de verkooppijplijn
HubSpot: The visual dashboard shows the whole sales funnel in real time. The free tier gives you one deal pipeline. Sales Hub adds more pipelines and forecasting for a sales team.
Bitrix24: Sales management covers lead generation, lead management, and the full sales pipeline. Web forms and a contact center capture inbound inquiries directly. Sales pipeline management here feels closer to an operations tool.
⚠️ Waarschuwing: One deal pipeline on the free HubSpot tier is tight. Teams running two products usually hit that wall fast.
3. Email Marketing and Inbound Marketing
HubSpot: This is home turf. HubSpot Marketing Hub runs campaigns, email tracking, and lead nurturing from the contact record. Marketing teams can score high-quality leads and nurture relationships without exporting anything.
Bitrix24: Marketing campaigns work, but the toolkit is thinner. You get bulk email and basic segmentation. There is no equal to HubSpot’s marketing depth for inbound marketing programs.
4. Website Pages, Landing Pages and Online Stores
HubSpot: Content arrangement covers landing pages, website pages, and blog posts. Everything ties back to the same contact database. Google Analytics data can sit beside HubSpot’s own rapportage.
Bitrix24: Sites and Store lets you create a site plus real online stores. A product catalog and payment handling come along. That is rare in a crm platform at this price.
5. Projectmanagement en taakmanagement
HubSpot: Tasks exist, but they serve the sales process only. There are no Gantt charts and no true project boards. Most HubSpot shops bolt on a separate tool for projects.
Bitrix24: Full project management tools ship in every plan. Assign a task, set deadlines, and track progress on Gantt charts. Kanban boards give a second view of the same work.
The board view is where most teams end up living day to day.
6. Workflowautomatisering
HubSpot: Breeze AI drafts emails and enriches records on its own. Automation features cover lead rotation, follow-ups, and internal alerts. Most of it lives on paid plans, not the free tier.
Bitrix24: Automated workflows fire on stage changes and deadlines. Routine updates and notifications keep work moving without manual chasing. Workflow automation is locked out of the free plan, though.
7. Collaboration Tools and Internal Communications
HubSpot: Live chat and chatbots handle outside conversations well. Internal chat is not part of the product. Teams pair it with Slack or Microsoft Teams instead.
Bitrix24: Chatten, videovergaderen en stem calls are native. An activity stream shows company-wide updates, though quiet items get missed. Communications tools this deep are unusual in crm tools.
Shared documents sit next to those conversations rather than in a separate drive.
8. Rapportage en analyses
HubSpot: Reporting is a real strength. Custom reports track pipeline, campaign attribution, and customer success metrics. Analytics quality is one reason sales leaders push for it.
Bitrix24: You can generate reports and share dashboards for live project visibility. The depth is fine for operations. It falls short of HubSpot for marketing attribution.
9. E-Commerce, HR and Company Structure
HubSpot: E-commerce management connects orders and carts back to contacts. It helps you market to new customers after a purchase. There are no HR features at all.
Bitrix24: HR tools include an employee directory, absence tracking, and workload views. You can model your company structure inside the software. Nothing similar exists on the HubSpot side.
10. Prijsbepaling en kosten
Let us compare paid plans side by side. Both sets of figures come straight from our records.
| Laag | HubSpot | Bitrix24 |
|---|---|---|
| Vrij | Gratis tools: $0/maand | Free plan, up to 12 users |
| Invoer | Marketing Hub Starter: $15/seat/month | Basic: $49/organization/month |
| Midden | Starter Customer Platform: $15/seat/month | Standard: $99/organization/month |
| Geavanceerd | Marketing Hub Professional: $800/seat/month | Professional: $199/organization/month |
| Bovenkant | — | Enterprise: $399/organization/month |
HubSpot: Cheap to start, expensive to scale. Seat pricing punishes growth, and the jump to Marketing Hub Professional is brutal. The free features carry a kleine onderneming surprisingly far, though.
Bitrix24: Costs more on day one and less at scale. A 30-seat company pays $199 total on the Professional plan. That flat model is the strongest argument for switching.
💡 Testresultaat: At 20 seats, HubSpot Starter costs $300 per month. Bitrix24 Professional covers unlimited staff for $199. The break-even point sits near 14 seats.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Een gratis begin | HubSpot | Unlimited users, no seat cap |
| Flat cost at 20+ seats | Bitrix24 | One price per organization |
| Inbound marketing | HubSpot | Deeper campaign and email tools |
| Projectmanagement | Bitrix24 | Gantt charts and kanban boards |
| Meer dan 500 integraties | HubSpot | Widest business apps directory |
| A simple crm for beginners | HubSpot | Cleaner user interface, guided setup |
💰 Jouw budget
Under 14 seats, HubSpot is cheaper. Past that, the flat Bitrix24 fee wins as your business grows.
🔌 Jouw technologie-stack
HubSpot plugs into over 500 tools, including Salesforce and Google Workspace. Bitrix24 expects to replace those apps rather than sit beside them.
📝 Jouw werkstijl
Pick HubSpot if your day runs on deals and campaigns. Pick Bitrix24 if it runs on projects, files, and chat.
🎓 Jouw ervaringsniveau
Beginners find HubSpot incredibly easy to open and understand. Bitrix24 rewards teams willing to train first.
🆓 Gratis proefversies en demo's
HubSpot’s free tier runs forever with no card. Bitrix24 gives 30 days on Professional before you decide.
🛟 Ondersteuningsopties
Free HubSpot accounts get self-serve support resources only, with email support starting on paid tiers. Bitrix24 reviewers report slow ticket resolution.
Overstaphandleiding
Already on one of these? Here is what changes if you move.
🔄 Switching from HubSpot to Bitrix24?
✅ Wat je eraan hebt:
- Flat billing that ignores headcount
- Native project boards, tijdregistratie, and HR tools
- Built-in chat, calls, and document co-editing
❌ Wat je verliest:
- HubSpot’s marketing depth and attribution reporting
- The 500+ app directory
- Free HubSpot Academy courses
📋 Zo schakel je over:
- Export contacts, companies, and deals to CSV from HubSpot
- Open a Bitrix24 account and set your company structure
- Import the CSV, then rebuild pipelines and automations
🔄 Switching from Bitrix24 to HubSpot?
✅ Wat je eraan hebt:
- A cleaner interface that new hires learn faster
- Stronger email marketing and campaign reporting
- A free tier that scales to a million contacts
❌ Wat je verliest:
- Project boards, Gantt charts, and task tracking
- Internal chat and video calls
- Flat per-organization pricing
📋 Zo schakel je over:
- Export CRM records and download shared files from Bitrix24
- Create a free HubSpot account and map custom properties
- Import records, then pick a separate tool for projects
Wat onze recensie niet behandelde
This comparison focused on small and medium teams. We did not test on-premise Bitrix24 installs or HubSpot custom API work. Enterprise contracts and negotiated discounts sit outside our scope. Our notes reflect the July 2026 versions of both products. If you run 200 seats or sell into regulated services, your priorities will differ from ours.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Bitrix24 |
| 🚀 Core CRM | HubSpot |
| 📣 Marketingtools | HubSpot |
| 📋 Projectmanagement | Bitrix24 |
| 👶 Gebruiksgemak | HubSpot |
| 🔌 Integraties | HubSpot |
| 📊 Analyse | HubSpot |
| 🏆 Algemene winnaar | HubSpot |
🏆 WINNAAR: HUBSPOT
HubSpot wins 5 of 7 categories and scores 4.0 against 3.0.
Het meest geschikt voor: Sales teams, inbound marketing, and any small business that wants a free start
These are two different products wearing the same label. HubSpot’s CRM is built to win and keep customers. Bitrix24 is built to run a whole company from one screen.
Bitrix24 is the better buy for large headcounts and heavy project work. Its flat fee and native tools genuinely undercut seat-based rivals.
But most buyers here want a CRM first. For contact management, campaigns, and customer experience, HubSpot is the safer pick.
Meer over HubSpot vergeleken
Here is how HubSpot lands against other names on the market:
HubSpot wint op de volgende punten: Faster onboarding, a usable free tier, friendlier support
Salesforce wint op de volgende punten: Deeper customization, enterprise data models, developer tooling
HubSpot versus Pijpleiding
HubSpot wint op de volgende punten: Marketing reach, free contact limits, reporting range
Pipedrive wint op: Lower seat cost, faster deal entry, less setup
HubSpot versus ActiveCampaign
HubSpot wint op de volgende punten: Sales pipeline depth, service tooling, training library
ActiveCampaign wint op de volgende punten: Cheaper email volume, finer automation branching, simpler billing
HubSpot versus Keap
HubSpot wint op de volgende punten: Integration count, reporting clarity, free entry point
Keap wint dankzij: Built-in invoicing, done-for-you setup, appointment booking
This walkthrough covers more HubSpot alternatives in detail.
Meer over Bitrix24 vergeleken
Bitrix24 competes with both CRM and work management vendors:
Bitrix24 wint op: Flat pricing, native chat, project boards included
Zoho CRM scoort hoog op de volgende punten: Field customization, analytics modules, cleaner admin screens
Bitrix24 versus ClickUp
Bitrix24 wint op: Real CRM records, telephony, HR features
ClickUp wint op: Faster task views, cleaner docs, lighter learning curve
Bitrix24 wint op: Total cost at scale, built-in calls, document storage
CRM wint maandag op de volgende punten: Visual polish, board flexibility, quicker team adoption
Bitrix24 versus Zendesk
Bitrix24 wint op: Price per organization, sales features, internal collaboration
Zendesk wint op de volgende punten: Ticket routing, help center publishing, support-agent workflows
The video below lines up several rivals side by side.
Veelgestelde vragen
Waarvoor is HubSpot CRM het meest geschikt?
It suits sales and marketing teams that want contacts, deals, and campaigns in one place. Smaller businesses often start free and add paid hubs later.
Is HubSpot CRM echt gratis?
Yes. The free tier holds a million contacts with unlimited users and never expires. Live support, extra pipelines, and automation sit behind paid tiers.
Waarvoor wordt Bitrix24 gebruikt?
Teams use it as a unified platform for CRM, projects, documents, and chat. It replaces several separate apps rather than specialising in one job.
Is Bitrix24 echt gratis?
The free plan covers 12 users, 5 GB of storage, and core CRM. Invoicing and workflow automation require a paid tier.
Which is the best crm here?
HubSpot, for most buyers. It scores 4.0 to 3.0 and wins five of seven categories. Choose Bitrix24 if project tools and flat pricing matter more.
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