⚡ 간단 평가:
- 가격: HubSpot paid plans start at $15/seat/month. Bitrix24 starts at $49/organization/month.
- 다음과 같은 경우에 가장 적합합니다: HubSpot suits sales and marketing teams doing inbound marketing. Bitrix24 suits teams managing projects and internal communications.
- 주요 차이점: HubSpot is a CRM platform built around hubs. Bitrix24 is an all in one platform with project management tools built in.
- 저희가 선택한 제품: HubSpot, rated 4.0 against 3.0. Its free CRM and 500+ 사업 apps fit more companies.
The cheaper sticker price does not always win here.
HubSpot gives away a free CRM with unlimited users.
Bitrix24 charges one flat fee instead of a per user basis.
Both claim to be your single platform for business growth.
But they were built for very different aspects of running a company.
개요
This Hubspot vs Bitrix24 comparison covers pricing, key features, and ease of use.
또한 각 CRM 플랫폼이 어떤 사용자에게 가장 적합한지 분석해 보았습니다.
Our sources include published specs, help documentation, and G2 review 데이터.
저희 작가들은 두 현장 모두에서 직접 시간을 보내기도 했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
HubSpot이란 무엇인가요?
HubSpot CRM은 영업 및 마케팅 팀을 위한 고객 관계 관리 플랫폼입니다.
It lets a sales team manage every contact and track deals in real time.
The company sells connected “hubs” that share one contact database.
Those hubs are Marketing Hub, Sales Hub, and Service Hub.
HubSpot’s free CRM holds up to one million contacts with unlimited users.
That freemium model is why so many startups begin here.
HubSpot CRM reviews on G2 average 4.4 out of 5.
Small businesses and marketing teams drive most of that praise.
🏆 우승: HubSpot
Start on the free plan and add paid hubs later. Over 750,000 customers use it weekly for campaigns and communications.
HubSpot 가격 정책
Here is what HubSpot offers in 2026. Prices below are seat-based.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 도구 | 월 0달러 | Contact management and email tracking |
| 마케팅 허브 스타터 | 좌석당 월 15달러 | A first email marketing push |
| 스타터 고객 플랫폼 | 좌석당 월 15달러 | 소규모 사업체 bundling sales and services |
| 마케팅 허브 전문가 | 좌석당 월 800달러 | Custom reports and heavy 오토메이션 |
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무료 체험: The free version never expires and needs no card.
환불 보장: None published. Paid plans need an annual commitment even on monthly billing.
📌 메모: The free plan includes one deal pipeline and one team. The Starter plan includes 1,000 marketing contacts, and each extra thousand costs $50.
⚠️ Pricing conflict flagged: Public HubSpot pages list a Professional plan near $1,080/month. Enterprise plans run near $4,000/month. Our CSV records Marketing Hub Professional at $800/seat/month. We use the CSV figures throughout. Confirm your quote before you buy.
HubSpot의 주요 이점
Here is what makes HubSpot worth a look:
- A real free plan: Up to a million contacts and unlimited users cost nothing. Most rivals cap seats instead.
- 500+ business apps: It connects to Google Workspace, Microsoft 365, and 세일즈포스. Facebook Messenger and live chat feed the same universal 받은 편지함.
- Marketing tools included: You get landing pages, website pages, and email marketing. Lead nurturing runs from the same records.
- Clean visual dashboard: One screen shows the whole sales funnel live. Sales leaders can read it without training.
- HubSpot 아카데미: Free courses cover inbound marketing and the sales process. Reviewers cite it constantly.
- 브리즈 AI: Recent updates automate email drafting and data enrichment. That saves a small support team real hours.
- Awards that stuck: Customers voted it 최고의 CRM Lead Management Software in 2023 on Gartner Peer Insights. G2 ranked it the #2 Best Global Software Company in 2024.
우리 팀이 발견한 점
우리의 작가 opened a free HubSpot account and built a deal pipeline. Here is what stood out during that hands-on time:
The guided setup walked us through custom properties before we imported a single contact.
HubSpot의 장점과 단점
✅ 장점
- 무료 플랜은 백만 개의 연락처와 무제한 사용자를 지원합니다.
- Connects with over 500 business apps including Salesforce
- 사용자 친화적인 인터페이스와 안내식 설정 과정
- HubSpot Academy training is free for every user
- 마케팅, 영업 및 서비스 도구는 하나의 연락처 기록을 공유합니다.
❌ 단점
- Pricing gets complicated once you mix and match hubs
- The free version has no live customer support
- Steep learning curve on the advanced features
- Customization feels rigid next to developer-focused rivals
Bitrix24란 무엇인가요?
Bitrix24 is a cloud-based communications platform with a CRM inside it.
It folds crm software, project management, and team chat into one login.
Bitrix24 CRM keeps every customer record and interaction in one database.
Teams use it to track the sales funnel and manage customer relationships.
The same account also handles tasks, documents, and internal communications.
That breadth is the whole 정점 for this all in one platform.
Runner Up: Bitrix24
One flat fee covers your whole company. Gantt charts, kanban boards, and a classic CRM ship together.
Bitrix24 가격
Bitrix24 bills per organization, not per user basis. That changes the math for big teams.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기초적인 | 월 49달러/기관 | Small teams testing core CRM |
| 기준 | 월 99달러/기관 | Medium sized businesses with many projects |
| 전문적인 | 월 199달러/기관 | 워크플로우 오토메이션 and advanced features |
| 기업 | 월 399달러/기관 | 복잡한 회사 구조를 가진 대기업 |
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무료 체험: A 30-day free trial covers the Professional plan.
환불 보장: None published. Annual billing cuts 20%, and two-year terms cut 31%.
📌 메모: A free plan covers up to 12 users with 5 GB of storage. Chat and collaboration tools stay free for unlimited users. Invoicing and workflow automation do not.
⚠️ Pricing conflict flagged: Some public listings show a Plus tier at $39/month. No $399 tier appears. Our CSV records Basic at $49 and Enterprise at $399 per organization. We use the CSV figures throughout. Check the current page for your region, including European Union billing.
Bitrix24의 주요 이점
Here is where this crm tool earns its keep:
- 고정 가격제: One fee covers the whole company. Adding staff does not raise the bill.
- Real project management tools: Gantt charts, kanban boards, and task management ship inside the same site. Managing projects never needs a second app.
- Collaboration built in: Chat, group chats, video calls, and 목소리 calls keep remote teams connected.
- Documents and file sharing: Secure cloud storage lets you upload files and co-edit in real time. Version control is included.
- Sites, online stores, and web forms: Build landing pages and a product catalog without leaving the platform.
- 부조종사 AI: The built-in assistant helps new users find features and automate small tasks.
- 보안 posture: Data sits on Amazon Web Services behind SSL encryption. Extranet access lets you create safe spaces for outside partners.
The home dashboard puts search, messages, and tasks in one window.
우리 팀이 발견한 점
Our writer set up a Bitrix24 workspace and ran a small project through it. Here is what stood out during that hands-on time:
Bitrix24 장점 및 단점
✅ 장점
- Flat monthly fee instead of per-seat charges
- CRM, tasks, and chat live in one place
- Free plan for up to 12 users with core CRM
- Mobile apps cover both Android and iOS
❌ 단점
- Steep learning curve caused by so many features
- 인터페이스가 처음 사용하는 사용자에게 부담스러울 수 있습니다.
- Customer support is slow according to user reviews
- Users report bugs and limited customization options
기능 비교
Ready for the detailed HubSpot vs Bitrix24 breakdown? We cover ten key features below. Each one maps to a real buying decision.
| 특징 | 허브스팟 | 비트릭스24 |
|---|---|---|
| 시작 가격 | 좌석당 월 15달러 | 월 49달러/기관 |
| 무료 플랜 | ✅ 사용자 수 무제한 | Loading... |
| 연락처 관리 | ✅ | ✅ |
| 영업 파이프라인 관리 | ✅ | ✅ |
| 이메일 마케팅 | ✅ | ✅ |
| 프로젝트 관리 도구 | ❌ | ✅ |
| 간트 차트 및 칸반 보드 | ❌ | ✅ |
| Online Stores | ❌ | ✅ |
| 500개 이상의 비즈니스 앱 | ✅ | ❌ |
| Free Training Academy | ✅ | ✅ Video tutorials |
| 가장 적합한 대상 | 영업 및 마케팅 팀 | Managing projects and teams |
1. 연락처 관리
허브스팟: One million contacts fit on the free plan. Custom properties and custom objects let you shape records around your sales process. Every note, call, and email sits on the same timeline.
비트릭스24: Leads, deals, contacts, and companies each get their own entity. The classic CRM mode suits teams that work leads before converting them. Contact management ties into tasks and chat automatically.
2. 영업 파이프라인 관리
허브스팟: The visual dashboard shows the whole sales funnel in real time. The free tier gives you one deal pipeline. Sales Hub adds more pipelines and forecasting for a sales team.
비트릭스24: Sales management covers lead generation, lead management, and the full sales pipeline. Web forms and a contact center capture inbound inquiries directly. Sales pipeline management here feels closer to an operations tool.
⚠️ 경고: One deal pipeline on the free HubSpot tier is tight. Teams running two products usually hit that wall fast.
3. Email Marketing and Inbound Marketing
허브스팟: This is home turf. HubSpot Marketing Hub runs campaigns, email tracking, and lead nurturing from the contact record. Marketing teams can score high-quality leads and nurture relationships without exporting anything.
비트릭스24: Marketing campaigns work, but the toolkit is thinner. You get bulk email and basic segmentation. There is no equal to HubSpot’s marketing depth for inbound marketing programs.
4. Website Pages, Landing Pages and Online Stores
허브스팟: Content arrangement covers landing pages, website pages, and blog posts. Everything ties back to the same contact database. Google Analytics data can sit beside HubSpot’s own 보고.
비트릭스24: Sites and Store lets you create a site plus real online stores. A product catalog and payment handling come along. That is rare in a crm platform at this price.
5. 프로젝트 관리 및 작업 관리
허브스팟: Tasks exist, but they serve the sales process only. There are no Gantt charts and no true project boards. Most HubSpot shops bolt on a separate tool for projects.
비트릭스24: Full project management tools ship in every plan. Assign a task, set deadlines, and track progress on Gantt charts. Kanban boards give a second view of the same work.
The board view is where most teams end up living day to day.
6. 워크플로 자동화
허브스팟: Breeze AI drafts emails and enriches records on its own. Automation features cover lead rotation, follow-ups, and internal alerts. Most of it lives on paid plans, not the free tier.
비트릭스24: Automated workflows fire on stage changes and deadlines. Routine updates and notifications keep work moving without manual chasing. Workflow automation is locked out of the free plan, though.
7. Collaboration Tools and Internal Communications
허브스팟: Live chat and 챗봇 handle outside conversations well. Internal chat is not part of the product. Teams pair it with Slack or Microsoft Teams instead.
비트릭스24: 채팅, 화상 회의, 목소리 calls are native. An activity stream shows company-wide updates, though quiet items get missed. Communications tools this deep are unusual in crm tools.
Shared documents sit next to those conversations rather than in a separate drive.
8. 보고 및 분석
허브스팟: Reporting is a real strength. Custom reports track pipeline, campaign attribution, and customer success metrics. Analytics quality is one reason sales leaders push for it.
비트릭스24: You can generate reports and share dashboards for live project visibility. The depth is fine for operations. It falls short of HubSpot for marketing attribution.
9. E-Commerce, HR and Company Structure
허브스팟: E-commerce management connects orders and carts back to contacts. It helps you market to new customers after a purchase. There are no HR features at all.
비트릭스24: HR tools include an employee directory, absence tracking, and workload views. You can model your company structure inside the software. Nothing similar exists on the HubSpot side.
10. 가격 및 비용
Let us compare paid plans side by side. Both sets of figures come straight from our records.
| 층 | 허브스팟 | 비트릭스24 |
|---|---|---|
| 무료 | 무료 도구: 월 0달러 | Free plan, up to 12 users |
| 기입 | Marketing Hub Starter: $15/seat/month | Basic: $49/organization/month |
| 중간 | Starter Customer Platform: $15/seat/month | Standard: $99/organization/month |
| 고급의 | Marketing Hub Professional: $800/seat/month | Professional: $199/organization/month |
| 맨 위 | — | Enterprise: $399/organization/month |
허브스팟: Cheap to start, expensive to scale. Seat pricing punishes growth, and the jump to Marketing Hub Professional is brutal. The free features carry a 소규모 사업 surprisingly far, though.
비트릭스24: Costs more on day one and less at scale. A 30-seat company pays $199 total on the Professional plan. That flat model is the strongest argument for switching.
💡 테스트 결과: At 20 seats, HubSpot Starter costs $300 per month. Bitrix24 Professional covers unlimited staff for $199. The break-even point sits near 14 seats.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 무료 시작 | 허브스팟 | Unlimited users, no seat cap |
| Flat cost at 20+ seats | 비트릭스24 | One price per organization |
| 인바운드 마케팅 | 허브스팟 | Deeper campaign and email tools |
| 프로젝트 관리 | 비트릭스24 | Gantt charts and kanban boards |
| 500개 이상의 연동 기능 | 허브스팟 | Widest business apps directory |
| A simple crm for beginners | 허브스팟 | Cleaner user interface, guided setup |
💰 예산
Under 14 seats, HubSpot is cheaper. Past that, the flat Bitrix24 fee wins as your business grows.
🔌 사용 중인 기술 스택
HubSpot plugs into over 500 tools, including Salesforce and Google Workspace. Bitrix24 expects to replace those apps rather than sit beside them.
📝 당신의 업무 스타일
Pick HubSpot if your day runs on deals and campaigns. Pick Bitrix24 if it runs on projects, files, and chat.
🎓 귀하의 경험 수준
Beginners find HubSpot incredibly easy to open and understand. Bitrix24 rewards teams willing to train first.
🆓 무료 체험 및 데모
HubSpot’s free tier runs forever with no card. Bitrix24 gives 30 days on Professional before you decide.
🛟 지원 옵션
Free HubSpot accounts get self-serve support resources only, with email support starting on paid tiers. Bitrix24 reviewers report slow ticket resolution.
전환 가이드
Already on one of these? Here is what changes if you move.
🔄 Switching from HubSpot to Bitrix24?
✅ 얻게 될 이점:
- Flat billing that ignores headcount
- Native project boards, 시간 추적, and HR tools
- Built-in chat, calls, and document co-editing
❌ 잃게 될 것:
- HubSpot’s marketing depth and attribution reporting
- The 500+ app directory
- Free HubSpot Academy courses
📋 전환 방법:
- Export contacts, companies, and deals to CSV from HubSpot
- Open a Bitrix24 account and set your company structure
- Import the CSV, then rebuild pipelines and automations
🔄 Switching from Bitrix24 to HubSpot?
✅ 얻게 될 이점:
- A cleaner interface that new hires learn faster
- Stronger email marketing and campaign reporting
- A free tier that scales to a million contacts
❌ 잃게 될 것:
- Project boards, Gantt charts, and task tracking
- Internal chat and video calls
- Flat per-organization pricing
📋 전환 방법:
- Export CRM records and download shared files from Bitrix24
- Create a free HubSpot account and map custom properties
- Import records, then pick a separate tool for projects
저희 리뷰에서 다루지 않은 내용
This comparison focused on small and medium teams. We did not test on-premise Bitrix24 installs or HubSpot custom API work. Enterprise contracts and negotiated discounts sit outside our scope. Our notes reflect the July 2026 versions of both products. If you run 200 seats or sell into regulated services, your priorities will differ from ours.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 비트릭스24 |
| 🚀 Core CRM | 허브스팟 |
| 📣 마케팅 도구 | 허브스팟 |
| 📋 프로젝트 관리 | 비트릭스24 |
| 👶 사용 편의성 | 허브스팟 |
| 🔌 통합 | 허브스팟 |
| 📊 분석 | 허브스팟 |
| 🏆 종합 우승 | 허브스팟 |
🏆 우승: 허브스팟
HubSpot wins 5 of 7 categories and scores 4.0 against 3.0.
다음과 같은 경우에 가장 적합합니다: Sales teams, inbound marketing, and any small business that wants a free start
These are two different products wearing the same label. HubSpot’s CRM is built to win and keep customers. Bitrix24 is built to run a whole company from one screen.
Bitrix24 is the better buy for large headcounts and heavy project work. Its flat fee and native tools genuinely undercut seat-based rivals.
But most buyers here want a CRM first. For contact management, campaigns, and customer experience, HubSpot is the safer pick.
HubSpot 비교 (더 보기)
Here is how HubSpot lands against other names on the market:
HubSpot이 다음 분야에서 우위를 차지했습니다: Faster onboarding, a usable free tier, friendlier support
Salesforce가 다음 분야에서 우위를 점했습니다: Deeper customization, enterprise data models, developer tooling
허브스팟 vs 파이프드라이브
HubSpot이 다음 분야에서 우위를 차지했습니다: Marketing reach, free contact limits, reporting range
Pipedrive는 다음 항목에서 승리했습니다: Lower seat cost, faster deal entry, less setup
허브스팟 vs 액티브캠페인
HubSpot이 다음 분야에서 우위를 차지했습니다: Sales pipeline depth, service tooling, training library
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper email volume, finer automation branching, simpler billing
허브스팟 vs 킵
HubSpot이 다음 분야에서 우위를 차지했습니다: Integration count, reporting clarity, free entry point
Keap은 계속해서 승리합니다: Built-in invoicing, done-for-you setup, appointment booking
This walkthrough covers more HubSpot alternatives in detail.
Bitrix24 비교 항목 더 보기
Bitrix24 competes with both CRM and work management vendors:
Bitrix24가 다음에서 승리했습니다: Flat pricing, native chat, project boards included
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Field customization, analytics modules, cleaner admin screens
비트릭스24 vs 클릭업
Bitrix24가 다음에서 승리했습니다: Real CRM records, telephony, HR features
ClickUp이 다음 분야에서 우위를 점했습니다: Faster task views, cleaner docs, lighter learning curve
Bitrix24가 다음에서 승리했습니다: Total cost at scale, built-in calls, document storage
월요일 CRM 주요 성과: Visual polish, board flexibility, quicker team adoption
비트릭스24 vs 젠데스크
Bitrix24가 다음에서 승리했습니다: Price per organization, sales features, internal collaboration
Zendesk가 다음 분야에서 우위를 차지했습니다: Ticket routing, help center publishing, support-agent workflows
The video below lines up several rivals side by side.
자주 묻는 질문
HubSpot CRM은 어떤 용도에 가장 적합할까요?
It suits sales and marketing teams that want contacts, deals, and campaigns in one place. Smaller businesses often start free and add paid hubs later.
HubSpot CRM은 정말 무료인가요?
Yes. The free tier holds a million contacts with unlimited users and never expires. Live support, extra pipelines, and automation sit behind paid tiers.
Bitrix24는 무엇에 사용되나요?
Teams use it as a unified platform for CRM, projects, documents, and chat. It replaces several separate apps rather than specialising in one job.
Bitrix24는 정말 무료인가요?
The free plan covers 12 users, 5 GB of storage, and core CRM. Invoicing and workflow automation require a paid tier.
Which is the best crm here?
HubSpot, for most buyers. It scores 4.0 to 3.0 and wins five of seven categories. Choose Bitrix24 if project tools and flat pricing matter more.
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