2026年如何利用GoHighLevel实现业务增长？

快速入门

本指南涵盖了 GoHighLevel 的所有功能：

• 入门 — 创建账户和基本设置
• How to Use Building The Digital Marketing Engine — set up your entire digital marketing foundation in one place
• How to Use Capture New Leads — build lead forms, landing pages, and sales funnels that convert visitors into contacts
• How to Use Nurture Leads Into Customers — send automated email campaigns, text messages, and voicemail drops to move leads through your pipeline
• How to Use Fully Automated Booking — let prospects book appointments without any back-and-forth scheduling
• How to Use Create Membership Areas — build membership sites and deliver courses or training content to your clients
• How to Use Close More Deals — track every deal in your pipeline and manage customer relationships from lead to close
• 如何使用白标 — rebrand GoHighLevel as your own marketing platform and resell it to clients

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve used GoHighLevel for over two years and tested every feature covered here. This how to use GoHighLevel tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

GoHighLevel is one of the most powerful all-in-one sales and marketing tools available today.

The HighLevel 客户关系管理 at its core lets you manage every contact, deal, and campaign from a single view.

但大多数用户仅仅触及了它功能的冰山一角。

本指南将向您展示如何使用所有主要功能。

一步一步教你，附带截图和专业技巧。

GoHighLevel教程

本 GoHighLevel 完整教程将一步一步地引导您了解每个功能，从初始设置到高级技巧，让您成为高级用户。

GoHighLevel

Replace your entire marketing stack with one platform. GoHighLevel gives marketing agencies and freelancers all the tools they need — CRM, funnels, email campaigns, SMS, booking, and reputation management. Start your 14-day free trial today.

立即体验 GOHIGHLEVEL →

阅读完整评测 →

高海拔替代方案 →

GoHighLevel入门指南

使用任何功能之前，请先完成此一次性设置。

大约需要3分钟。

请先观看这段简短的概述：

现在让我们一步一步来。

第一步：创建您的帐户

Go to the GoHighLevel website and click “Start Your Free Trial.”

请输入您的姓名、电子邮件地址并创建密码。

GoHighLevel offers a 14-day free trial with full access to every feature.

Click the verification link in your 收件箱 to confirm your new account.

✓ 检查点： 请查看您的收件箱，确认邮件已发送。

Step 2: Connect Twilio and Mailgun

GoHighLevel uses Twilio for phone calls and automated SMS messaging.

Sign up for a Twilio account at twilio.com to get your account SID and auth token.

Go to the HighLevel admin panel, click Twilio in the integrations menu, and paste your API keys.

HighLevel gives you 100 free Twilio credits when you first connect.

Next, sign up for a paid Mailgun account — a third-party email delivery app — using simple mail transfer protocol (SMTP).

Mailgun lets you send up to 5,000 emails per month for free during the first three months.

Create a subdomain for your Mailgun SMTP service to keep your main domain safe. You can create subdomains like mail.yourdomain.com for this purpose.

HighLevel recommends using one subdomain for all sub accounts.

✓ 检查点： You should see the Twilio admin dashboard connected in your settings.

步骤 3：完成初始设置

Set up your first sub account from the HighLevel admin panel.

添加您的 商业 name, logo, and connect your custom domain.

Go to your DNS provider account and add the newly created DNS records.

Update your DNS settings so your HighLevel website uses your own domain.

Start the Onboarding Series in the support portal for a walkthrough of every tool.

How to Use GoHighLevel Building The Digital Marketing Engine

Building The Digital Marketing Engine lets you set up your entire digital marketing foundation in one place.

以下是使用步骤。

Watch Building The Digital Marketing Engine in action:

现在让我们逐一分析每个步骤。

Step 1: Open the Dashboard Builder

Log in to your HighLevel account and navigate to the Sites section.

Choose a pre-built template or start from scratch using the drag-and-drop page 建筑商.

Step 2: Connect Your Marketing Channels

Link your Google Ads account, social media profiles, and other apps from the Integrations tab.

这就是它的样子：

✓ 检查点： You should see all connected channels listed under your Integrations page.

Step 3: Set Up Your First Funnel

Click ‘Funnels’ in the left menu and select ‘Create New Funnel.’

Choose a template, customize each step, and publish your first sales funnel.

How to Use GoHighLevel Capture New Leads

获取新客户线索 lets you build lead forms, landing pages, and sales funnels that convert visitors into contacts.

以下是使用步骤。

Watch Capture New Leads in action:

现在让我们逐一分析每个步骤。

Step 1: Create a Lead Form

Go to Sites > Forms and click ‘Create Form.’

Drag fields like name, email, and phone number onto the canvas. The form builder creates custom input fields for any 数据 你需要。

Step 2: Build a Landing Page

Navigate to Sites > Funnels and choose ‘New Funnel Step.’

这就是它的样子：

✓ 检查点： Your landing page should show in the page editor with the form embedded.

Step 3: Set a Form Submission Trigger

Go to Automations and create a workflow that triggers when a user signs up through your form.

Setting triggers to send a personalized SMS or email immediately after submission can increase conversion rates by up to 400%.

How to Use GoHighLevel Nurture Leads Into Customers

Nurture Leads Into Customers lets you send automated email campaigns, 文本 messages, and voicemail drops to move leads through your pipeline.

以下是使用步骤。

Watch Nurture Leads Into Customers in action:

现在让我们逐一分析每个步骤。

步骤 1：创建新工作流

Go to Automations > Workflows and click ‘Create Workflow.’

Select a trigger like ‘Form Submitted’ or ‘Tag Added’ to start the sequence. Add a welcome message as the first step so new contacts hear from you right away.

Step 2: Add Multi-Channel Steps

Click the ‘+’ button to add actions like Send Email, Send SMS, or Voicemail Drop.

这就是它的样子：

✓ 检查点： You should see each step listed in your workflow with wait timers between them.

Step 3: Activate Engagement Triggers

Set conditions based on specific user actions like email opens or link clicks.

Engagement triggers can achieve response rates as high as 40%.

How to Use GoHighLevel Fully Automated Booking

Fully Automated Booking lets you let prospects book appointments without any back-and-forth scheduling.

以下是使用步骤。

Watch Fully Automated Booking in action:

现在让我们逐一分析每个步骤。

第一步：设置您的日历

Go to Calendars and click ‘Create Calendar.’

Set your availability hours, meeting duration, and 缓冲 times.

Step 2: Embed the Booking Widget

Copy the calendar embed code from the Settings tab.

这就是它的样子：

✓ 检查点： You should see the chat widget or booking form live on your page.

Step 3: Connect Booking to Your Pipeline

Go to Automations and create a trigger that moves contacts to a new pipeline stage when they book.

Automated pipeline movement advances leads through stages like Lead, Qualified, and Negotiation.

How to Use GoHighLevel Create Membership Areas

Create Membership Areas lets you build membership sites and deliver courses or training content to your clients.

以下是使用步骤。

Watch Create Membership Areas in action:

现在让我们逐一分析每个步骤。

Step 1: Create a New Membership

Go to Memberships and click ‘Create New.’

Enter your course title, description, and thumbnail image.

步骤二：添加模块和课程

Click ‘Add Module’ and start adding video lessons or text content.

这就是它的样子：

✓ 检查点： You should see your module list with each lesson organized inside.

步骤 3：设置访问级别

Assign a membership tier or tag so only paying members can access the content.

Use the content management system to organize different access levels.

How to Use GoHighLevel Close More Deals

Close More Deals lets you track every deal in your pipeline and manage customer relationships from lead to close.

以下是使用步骤。

Watch Close More Deals in action:

现在让我们逐一分析每个步骤。

Step 1: Create a Sales Pipeline

Go to Pipelines and click ‘Create New Pipeline.’

Add stages like Lead, Qualified, Proposal Sent, and Won.

Step 2: Add Deals to Your Pipeline

Click on a contact and choose ‘Add to Pipeline.’

这就是它的样子：

✓ 检查点： You should see the deal card appear in the correct pipeline stage.

Step 3: Automate Deal Movement

Go to Automations and set triggers that advance deals when conditions are met.

Use tags and Smart Lists to organize your database — this can raise engagement by over 35%.

如何使用 GoHighLevel 白标

白标 lets you rebrand GoHighLevel as your own marketing platform and resell it to clients.

以下是使用步骤。

观看白标产品实际应用：

现在让我们逐一分析每个步骤。

Step 1: Enable White Label Mode

Go to Agency Settings and click ‘White Label.’

Upload your logo, set your brand colors, and enter your custom domain.

Step 2: Set Up Client Sub Accounts

Click ‘Create Sub Account’ from the agency dashboard.

这就是它的样子：

✓ 检查点： You should see the new sub account with your branding applied.

Step 3: Activate SaaS Mode

On the Agency Pro account, enable SaaS mode to rebill Twilio and Mailgun costs.

Set your own pricing tiers and let GoHighLevel handle billing automatically.

GoHighLevel 专业技巧和快捷方式

经过两年多的 GoHighLevel 测试，以下是我总结的最佳技巧。

键盘快捷键

大多数人错过的隐藏功能

• Smart Lists by Tags: Organize your database using Smart Lists filtered by tags to raise engagement by over 35%. Go to Contacts > Smart Lists to create them.
• Custom Code Element: Add a custom code element to any funnel page to embed third-party tracking scripts or custom widgets without editing the template code.
• Snapshot Import: Import full campaign snapshots from other agencies or the marketplace to clone entire workflow setups in seconds.

GoHighLevel 常见错误及避免方法

Mistake #1: Skipping Twilio and Mailgun Setup

Mistake #2: Over-Engineering Workflows

Mistake #3: Ignoring DNS and Domain Setup

GoHighLevel故障排除

问题：邮件无法发送

原因： Your Mailgun account is not connected, or your DNS records are not verified.

使固定： Go to Settings > Email Services and confirm your Mailgun API key is entered. Check that your newly created DNS records show “Verified” status in your DNS provider account. If using a free account with Mailgun, remember you can only send emails, not receive them.

Problem: SMS Messages Failing

原因： Your Twilio account balance is empty, or your Twilio numbers are not assigned to the sub account.

使固定： Log in to your Twilio admin dashboard and add funds. Then go to Settings > Phone Numbers in GoHighLevel and verify your Twilio numbers are linked. Make sure you select API keys with the correct permissions and never share your private API key publicly.

Problem: Funnel Pages Not Loading

原因： Your custom domain DNS settings are not propagated, or the domain is not assigned to the funnel.

使固定： Go to Settings > Domains and verify your domain shows “Connected.” DNS changes can take up to 48 hours. If the issue persists, manage DNS records from your DNS provider account and re-add the CNAME entry.

📌 笔记： If none of these fix your issue, contact GoHighLevel support through the HighLevel support portal or request a Zoom call with the team.

GoHighLevel是什么？

GoHighLevel is an all-in-one sales and marketing platform that helps marketing agencies manage their client’s campaigns and deliver ROI through data-driven insights.

Think of it like having your entire marketing stack — CRM, funnel builder, email service, SMS tool, calendar, and membership platform — merged into a single marketing app.

GoHighLevel is often referred to by two names: GoHighLevel and HighLevel. Both names refer to the same platform with the same features.

The core strength of GoHighLevel is automation. It automates lead capture, follow-up messages, appointment booking, and reputation management so agencies can focus on closing deals instead of managing tools.

In 2026, GoHighLevel serves as a full agency operating system, integrating CRM, funnel building, and advanced AI-driven automation into a single digital marketing platform.

观看这段快速概览：

它包含以下主要特点：

• Building The Digital Marketing Engine: Set up your entire marketing foundation from one dashboard, including your HighLevel website, sales funnels, and CRM.
• Capture New Leads: Use the form builder to create lead forms, landing pages, and create funnels that feed contacts straight into your CRM.
• Nurture Leads Into Customers: Send automated email campaigns, text messages, and voicemail drops through multi-channel drip sequences.
• 全自动预订： Let prospects book meetings on their own with automated reminders via SMS and email.
• Create Membership Areas: Build membership sites to host courses, training, and gated content for paying members.
• 达成更多交易： Track every deal through visual pipelines and manage customer relationships from contact to close.
• 白标： Rebrand GoHighLevel as your own marketing platform and rebill Twilio and other services at your own pricing.

如需完整评测，请参阅我们的 GoHighLevel 评测.

GoHighLevel 定价

以下是 GoHighLevel 在 2026 年的费用：

免费试用： 是的——14天内可完全访问所有内容。无需信用卡。

退款保证： No formal guarantee, but you can cancel anytime during the trial.

重要的： SMS, 嗓音 calls, and email delivery are billed separately through Twilio and Mailgun at your own expenses. These are contact based usage fees on top of your subscription.

💰 性价比最高： Unlimited ($297/month) — gives you unlimited sub accounts, unlimited contacts, and removes all restrictions from the starter account. Most agencies cover the cost with just two paying clients.

GoHighLevel 与其他方案的比较

GoHighLevel 与其他竞争对手相比如何？以下是竞争格局：

快速精选：

• 综合最佳： GoHighLevel — all-in-one platform that replaces 5–10 separate tools for marketing agencies
• 最佳预算： ClickUp — free plan with project management and basic CRM features
• 最适合初学者： Pipedrive — clean visual pipelines with minimal learning curve
• 最适合企业使用： Salesforce — deep customization for large teams with complex sales processes

🎯 GoHighLevel 替代方案

正在寻找 GoHighLevel 的替代方案？以下是一些最佳选择：

• 🚀 Pipedrive： Visual drag-and-drop sales pipelines with strong reporting. Great for teams focused purely on deal tracking.
• 💰 Keap： CRM plus marketing automation built for 小型企业. Includes invoicing and payment collection.
• 🎨 ActiveCampaign： Powerful email marketing automation with advanced segmentation. Best for email-first marketing efforts.
• ⚡ HubSpot： Full marketing suite with a generous free CRM tier. Strong for inbound marketing and content management.
• 🔒 ClickFunnels： Dedicated funnel builder with order bumps and upsells. Built specifically for creating sales funnels.
• 🧠 民间： Lightweight CRM with a spreadsheet-like interface. Good for small teams that want fast contact management.
• 👶 即刻： Cold email outreach tool with unlimited sender accounts. Best for lead gen agencies running email campaigns at scale.
• 🏢 ClickUp： Project management platform with built-in CRM views. Free plan makes it a strong budget pick.
• 🔧 星期一客户关系管理： Team workflow management with visual boards. Connects sales tracking with project delivery.
• 🌟 胶囊型客户关系管理： Simple contact based CRM with a clean interface. Free tier available for up to 250 contacts.
• ⭐ 洞察： Combines project management with CRM in one tool. Good for service businesses that need both.
• 🎯 Freshsales CRM： AI-powered lead scoring and built-in phone. Strong free plan for small sales teams.
• 💼 Salesforce： Enterprise-grade CRM with deep customization and app marketplace. The industry standard for large organizations.
• 📊 Zendesk： Customer support platform with CRM capabilities. Best for teams that handle high-volume support tickets.

完整列表请参见我们的 GoHighLevel 的替代方案 指导。

⚔️ GoHighLevel 对比

以下是 GoHighLevel 与各竞争对手的对比情况：

• GoHighLevel 对阵 Pipedrive: Pipedrive wins for pure CRM simplicity, but GoHighLevel includes funnels, SMS, and automation that Pipedrive lacks.
• GoHighLevel 对阵 Keap: Both target small businesses, but GoHighLevel offers more features at a lower price point with unlimited contacts.
• GoHighLevel 对比 ActiveCampaign: ActiveCampaign has deeper email automation, but GoHighLevel adds CRM, funnels, and phone calls in one plan.
• GoHighLevel 与 HubSpot 对比: HubSpot’s free CRM is generous, but scaling with marketing tools costs $800+/month versus $97 on GoHighLevel.
• GoHighLevel 与 ClickFunnels 的对比: ClickFunnels focuses only on funnels. GoHighLevel includes funnels plus CRM, SMS, booking, and reputation management.
• GoHighLevel 对阵 Folk: Folk is a lightweight CRM for small teams. GoHighLevel is better for agencies that need full marketing automation.
• GoHighLevel 对比 Instantly: Instantly excels at cold email outreach. GoHighLevel is better for agencies that need CRM, funnels, and SMS together.
• GoHighLevel 与 ClickUp 对比: ClickUp is a project management tool with basic CRM. GoHighLevel is built specifically for sales and marketing workflows.
• GoHighLevel 对阵星期一 客户关系管理： Monday CRM handles team workflows well. GoHighLevel is better for agencies managing multiple client campaigns.
• GoHighLevel 与 Capsule CRM 的比较: Capsule is a simple contact manager. GoHighLevel offers full funnel building, automation, and multi-channel outreach.
• GoHighLevel 对比 Insightly: Insightly combines CRM with project tracking. GoHighLevel adds funnel building, SMS marketing, and white labeling.
• GoHighLevel 对比 Freshsales 客户关系管理： Freshsales has strong AI lead scoring. GoHighLevel gives agencies more tools including funnels, memberships, and booking.
• GoHighLevel 与 Salesforce: Salesforce dominates enterprise CRM. GoHighLevel is more affordable and easier for small agencies and freelancers.
• GoHighLevel 对比 Zendesk: Zendesk focuses on customer support. GoHighLevel is built for lead generation, nurture, and closing new deals.

立即开始使用 GoHighLevel

你已经学会了如何使用 GoHighLevel 的所有主要功能：

• ✅ Building The Digital Marketing Engine
• ✅ Capture New Leads
• ✅ Nurture Leads Into Customers
• ✅ Fully Automated Booking
• ✅ Create Membership Areas
• ✅ Close More Deals
• ✅ 白标

下一步： 选择一项功能，立即试用。

Most people start with Building The Digital Marketing Engine.

只需不到5分钟。

常见问题解答

GoHighLevel 的工作原理是什么？

GoHighLevel works as an all-in-one sales and marketing platform. You connect your Twilio account for phone calls and automated SMS, link Mailgun for email delivery, and then build sales funnels, landing pages, and email campaigns from a single dashboard. The platform automates lead capture, follow-up messages, and appointment booking so you can manage customer relationships without switching between multiple apps.

GoHighLevel难学吗？

GoHighLevel has a learning curve, but it is not difficult once you follow a structured approach. Start with the Onboarding Series on the HighLevel support portal, which walks you through every major feature. The platform also has gohighlevel tutorials on YouTube updated almost daily. If you get stuck, the support team can walk you through any process on a Zoom call.

如何通过 GoHighLevel 赚钱？

You can make money with GoHighLevel by offering digital marketing services to clients using the platform as your backend. With the Agency Pro account, you can white-label the entire marketing app and resell it under your own brand in SaaS mode. Agencies charge clients $297 to $2,000 per month for CRM setup, automation, and reputation management services powered by GoHighLevel.

如何开始使用 GHL？

Sign up for the 14-day free trial on the GoHighLevel website. Once your new account is active, connect your Twilio account for SMS and phone calls, then link your Mailgun account for email service. Complete the Onboarding Series videos in the HighLevel support portal and start building your first sales funnel or landing page.

GoHighLevel容易学吗？

GoHighLevel is easy to learn when you use the right resources. The HighLevel support portal contains a library of tutorials arranged by category, and the YouTube channel posts walkthroughs for every new feature. Most users can set up their first campaign within a few hours of signing up for a free account.

如何充分利用 GoHighLevel？

To get the most out of GoHighLevel, keep your CRM clean and use tags to organize contacts into Smart Lists. Set up multi-channel drip sequences mixing email, SMS, and voicemail drops. Use engagement triggers to send messages based on specific user actions, which can achieve response rates as high as 40 percent. Run quarterly audits of your workflows to refresh stale content.

学习 GoHighLevel 需要多长时间？

Most users learn the core features of GoHighLevel within one to two weeks. The initial setup, including connecting Twilio and Mailgun, takes about 30 minutes. Learning to build sales funnels, set up email campaigns, and create automated workflows typically takes a few days of focused practice with the gohighlevel tutorials.

GoHighLevel 和 HighLevel 有什么区别？

GoHighLevel and HighLevel are the same platform. The company is officially called HighLevel, Inc., and the product URL is gohighlevel.com. Users and marketing agencies commonly use both names interchangeably. There is no difference in features, pricing, or functionality between the two names.

GoHighLevel平台是什么？

GoHighLevel is an all-in-one sales and marketing platform designed for marketing agencies and small businesses. It combines CRM, funnel building, email campaigns, SMS marketing, appointment booking, reputation management, and membership sites into one dashboard. It replaces the need for separate tools like ClickFunnels, Mailchimp, Calendly, and other apps.