2026年如何利用GoHighLevel实现业务增长？

快速入门

本指南涵盖了 GoHighLevel 的所有功能：

• 入门 — Create your HighLevel account and connect the core apps
• 如何使用构建数字营销引擎 — Connect Twilio and Mailgun so every channel runs from one HighLevel account
• 如何使用“获取新线索”功能 — Build sales funnels, landing pages, and lead forms that pull in more leads
• 如何利用培育潜在客户将其转化为实际客户 — Run automated SMS and email campaigns from a single workflow builder
• 如何使用全自动预订系统 — Let prospects book calls straight into your calendar with zero back and forth
• 如何使用创建会员区 — Host courses and membership sites inside the same marketing platform
• 如何使用“成交更多交易”功能 — Track every deal through visual pipelines and trigger review requests on autopilot
• How to Use White label — Resell HighLevel under your own brand with SaaS mode and rebill Twilio usage

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I have run client work inside HighLevel for two years and tested every feature below.

These screenshots come from my own HighLevel admin panel, not vendor marketing.

GoHighLevel is an all-in-one sales and marketing platform built for agencies.

Most people log in, build one funnel, and never touch the 自动化.

That is where the real value sits.

Here is how to use GoHighLevel properly, from first login to reselling it under your own brand.

GoHighLevel教程

This How to Use GoHighLevel tutorial walks through each feature step by step, with the setup work most gohighlevel tutorials skip.

GoHighLevel

运行你的 客户关系管理, funnels, calendars, and email campaigns from one login. GoHighLevel replaces six subscriptions for marketing agencies and small teams. Start the 14-day free trial with no credit card charge until day 15.

立即体验 GOHIGHLEVEL →

阅读完整评测 →

高海拔替代方案 →

GoHighLevel入门指南

Before any feature works, finish this one-time setup.

It takes about ten minutes.

Here is what the platform looked like during my first month:

现在让我们逐一分析每个步骤。

第一步：创建您的帐户

Go to the HighLevel website and click Start 14-Day Free Trial.

Enter your email, then open the verification link sent to your 收件箱.

✓ 检查点： Your new account loads the agency dashboard.

步骤 2：连接 Twilio 和 Mailgun

Open the HighLevel admin panel, go to Settings, and click Twilio in the integrations list.

Paste the account SID and auth token from your Twilio admin dashboard.

HighLevel lets you create Twilio sub accounts for each client from the same screen, so billing stays separate.

Then open Mailgun, select API Keys, copy the private api key, and paste it in to switch on the email service.

✓ 检查点： HighLevel gives you 100 free Twilio credits once the Twilio account connects.

Step 3: Create Sub Accounts

Add one sub-account per client from the agency view.

Sub accounts keep contacts, calendars, and 报道 separate.

Connect other apps through Zapier or the marketplace when no native integration exists.

如何使用 GoHighLevel 数字营销引擎

构建数字营销引擎 lets you wire Twilio and Mailgun into one HighLevel account so SMS, phone calls, and email run together.

以下是使用步骤。

Step 1: Set Up Your Email Delivery App

Mailgun is the email delivery app HighLevel recommends for outbound mail.

SMTP, short for simple mail transfer protocol, is what actually pushes each message out.

A free Mailgun account sends up to 5,000 emails monthly for three months, and it cannot receive replies.

Step 2: Create Subdomains and Add DNS Records

Log into your DNS provider account and open the DNS settings for your main domain.

Mailgun asks you to create subdomains such as mail.yourdomain.com, then add DNS records it generates.

You manage DNS at your registrar, since HighLevel never touches those settings.

这就是它的样子：

✓ 检查点： Mailgun shows a green verified state for your smtp service.

Step 3: Verify and Test

Back in Mailgun, verify the newly created DNS records and send a test message.

HighLevel recommends one subdomain shared across all client sub accounts.

如何使用 GoHighLevel 获取新线索

获取新客户线索 lets you build sales funnels, landing pages, and lead forms that turn traffic into more leads.

以下是使用步骤。

Step 1: Create Funnels From a Template

Open Sites, click Funnels, and start from a native snapshot instead of a blank page.

Pre-built templates cut setup from a day to an hour.

Step 2: Add Your Form and Chat Widget

The HighLevel form 建筑商 creates lead forms with drag and drop fields.

Drop a chat widget on the page so visitors can message you without leaving.

这就是它的样子：

✓ 检查点： A test submission appears in Contacts within seconds.

Step 3: Publish on a Custom Domain

Point a custom domain at the funnel, then send Google Ads traffic to it.

Need something the builder cannot do? Drop in a custom code element.

How to Use GoHighLevel Leads Into Customers

将潜在客户转化为实际客户 lets you run automated SMS and email sequences that manage customer relationships without manual follow-up.

以下是使用步骤。

步骤 1：打开工作流构建器

Go to Automation and create a workflow triggered by a form submission.

Sending a personalised message the moment a user signs up can lift conversions sharply.

Step 2: Add Your Actions

Add actions like SMS, voicemail, email, messenger, wait timers, and tag updates.

Multi-channel drip sequences beat email-only follow-up every time.

这就是它的样子：

✓ 检查点： The workflow shows a live contact moving between steps.

Step 3: Segment With Smart Lists

Group contacts into Smart Lists by tag so each list gets relevant marketing messages.

Tag-based segmentation lifts engagement noticeably compared with one list for everyone.

如何使用 GoHighLevel 全自动预订系统

全自动预订 lets you hand prospects a calendar link and let HighLevel handle reminders and follow-up.

以下是使用步骤。

Step 1: Build the Calendar

Open Calendars, set availability, buffer time, and how far ahead people can book.

Step 2: Attach It to a Funnel

Add the calendar to any funnel step or send it inside a workflow.

这就是它的样子：

✓ 检查点： A test booking appears on the calendar and in the contact record.

Step 3: Add Reminder Automation

Trigger an SMS reminder one day before and one hour before each call.

Reminders are the single cheapest way to cut no-shows.

如何使用 GoHighLevel 创建会员区

创建会员专区 turns HighLevel into a membership platform where you host courses, community, and client portals.

以下是使用步骤。

Step 1: Create Your Product

Open Memberships, click New Product, then add categories and lessons.

Upload video, audio, PDFs, or text in the built-in content management system.

Step 2: Set Access Rules

Choose free or paid access, then connect Stripe for recurring billing.

这就是它的样子：

✓ 检查点： A test buyer receives login details and sees the course.

Step 3: Automate Enrolment

Grant access automatically when a payment clears, using a workflow action.

Offers can also be granted manually for beta users.

如何使用 GoHighLevel 达成更多交易

达成更多交易 gives you visual pipelines, invoicing, and reputation management so revenue stops leaking.

以下是使用步骤。

Step 1: Build Your Pipeline

Create stages such as Lead, Qualified, Negotiation, and Won.

Drag each opportunity across as it progresses.

Step 2: Automate Stage Movement

Set conditions that advance a deal when a call is booked or a proposal is opened.

这就是它的样子：

✓ 检查点： Opportunities move stage without manual dragging.

Step 3: Request Reviews Automatically

Fire a review request one to two days after service completion.

That single automation is most of what reputation management needs.

How to Use GoHighLevel White label

白标 lets you resell the whole marketing app under your own brand using SaaS mode.

以下是使用步骤。

Step 1: Switch On SaaS Mode

SaaS mode sits in agency settings and needs the higher plan.

It lets you sell sub-accounts as your own software.

Step 2: Brand the Platform

Add your logo, custom domain, and colours so clients never see the HighLevel name.

这就是它的样子：

✓ 检查点： A client logs in and sees your brand, not HighLevel.

Step 3: Set Billing and Rebill Twilio

Connect Stripe, set your monthly price, then rebill Twilio and email usage with a markup.

Clients then cover their own expenses for messaging.

GoHighLevel 专业技巧和快捷方式

After two years of daily use, these are the shortcuts that saved me the most time.

键盘快捷键

大多数人错过的隐藏功能

• 快照： Clone a finished sub-account into every new client in one click.
• Trigger links: Tag a contact the moment they click, then branch the sequence.
• Manual actions queue: Batch your phone calls in one screen instead of hopping between records.

GoHighLevel 常见错误及避免方法

错误一：跳过 Twilio 和 Mailgun 设置

Mistake #2: Building Everything From Scratch

Mistake #3: One Messy Contact List

GoHighLevel故障排除

问题：邮件被判定为垃圾邮件

原因： DNS records were added to the root domain instead of the sending subdomain.

使固定： Recheck each record in your dns provider account, then re-verify inside Mailgun.

Problem: SMS Fails to Send

原因： Twilio numbers are unregistered for A2P 10DLC, or the sub-account has no credit.

使固定： Finish brand registration in Twilio, then top up the balance on that sub-account.

Problem: A Tutorial Does Not Match Your Screen

原因： HighLevel ships updates constantly, so older walkthroughs drift out of date.

使固定： Check the HighLevel support portal, then open chat. Their team will often jump on a Zoom call and walk you through it.

📌 笔记： If none of these fix your issue, contact GoHighLevel support.

GoHighLevel是什么？

GoHighLevel is a marketing platform that helps marketing agencies manage customer relationships, funnels, and campaigns in one place.

Think of it as a CRM, an email service, a page builder, and a scheduler stitched into a single login.

观看这段快速概览：

它包含以下主要特点：

• 构建数字营销引擎： Twilio and Mailgun integration for messaging and email.
• 获取新客户线索： Funnel builder, form builder, chat widget, and survey tools.
• 将潜在客户转化为实际客户： Workflow automation across SMS, email, and voicemail.
• 全自动预订： Calendars with reminders and round-robin routing.
• 创建会员专区： Courses, communities, and client portals.
• 达成更多交易： Pipelines, invoicing, analytics, and reputation management.
• White label: SaaS mode for reselling the platform under your brand.

The support portal, YouTube channel, and Onboarding Series cover anything this guide does not.

如需完整评测，请参阅我们的 GoHighLevel 评测.

GoHighLevel 定价

以下是 GoHighLevel 在 2026 年的费用：

免费试用： Yes — 14 days, no charge until it ends. There is no permanently free account.

退款保证： No standard refund window, so treat the trial as your test drive.

Pricing is seat and account based, not contact based, so growing your database costs nothing extra.

HighLevel has also marketed these tiers as the Starter Account, the 自由职业者 Account, and the Agency Pro Account. HIPAA compliance and white-label mobile apps sit above the entry tier.

SMS, phone calls, and email are billed separately through Twilio and Mailgun.

💰 性价比最高： Unlimited — the moment you have two clients, unlimited sub-accounts pays for itself.

GoHighLevel 与其他方案的比较

How does GoHighLevel compare against the rest of the market?

快速精选：

• 综合最佳： GoHighLevel — nothing else bundles CRM, funnels, and white label at this price.
• 最佳预算： Monday CRM — cheapest way to track deals for a small team.
• 最适合初学者： Pipedrive — you will understand the whole app in an afternoon.
• 最适合电子邮件营销： ActiveCampaign — deeper segmentation and reporting than most rivals.

🎯 GoHighLevel 替代方案

正在寻找 GoHighLevel 的替代方案？以下是一些最佳选择：

• 🚀 Pipedrive： Clean sales pipelines and forecasting, without funnel or membership tools.
• 💰 Keap： Small business CRM with built-in payments and simple automation.
• 📊 ActiveCampaign： Stronger email automation and reporting, weaker page building.
• 🌟 HubSpot： Deep inbound tooling and a generous free tier for 早期的 团队。
• 🎨 ClickFunnels： Funnel and checkout specialist with polished templates.
• 👶 民间: Lightweight contact CRM for founders who hate heavy software.
• ⚡ 即刻： 冷邮件 at volume with inbox warm-up baked in.
• 🔧 点击上: Project work and client delivery rather than marketing automation.
• 🔥 星期一客户关系管理： Colourful boards that non-technical teams actually adopt.
• 💼 胶囊客户关系管理: Simple, affordable contact management for small service firms.
• 🎯 洞察： CRM plus project delivery for teams that ship client work.
• ⭐ Freshsales CRM： Built-in phone and AI scoring at a fair monthly cost.
• 🏢 Salesforce： Endless customisation for enterprises with admin budget.
• 🔒 Zendesk: Support-first platform when service tickets matter more than funnels.

完整列表请参见我们的 GoHighLevel 的替代方案 指导。

⚔️ GoHighLevel 对比

以下是 GoHighLevel 与各竞争对手的对比情况：

• GoHighLevel 对阵 Pipedrive: GoHighLevel wins on breadth. Pipedrive wins if you only need a sales pipeline.
• GoHighLevel 对阵 Keap: GoHighLevel scales to multiple clients. Keap suits one business with simple needs.
• GoHighLevel 对比 ActiveCampaign: ActiveCampaign has better email logic. GoHighLevel covers far more ground.
• GoHighLevel 与 HubSpot 对比: HubSpot is friendlier and pricier at scale. GoHighLevel is flat-rate and agency-first.
• GoHighLevel 与 ClickFunnels 的对比: ClickFunnels builds prettier funnels. GoHighLevel adds CRM, calendars, and SMS.
• GoHighLevel 对阵 Folk: Folk is lighter and faster to learn. GoHighLevel does the automation Folk skips.
• GoHighLevel vs Instantly: Instantly owns cold 外联. GoHighLevel owns everything after the reply.
• GoHighLevel 与 ClickUp 对比: ClickUp manages delivery. GoHighLevel manages acquisition. Many agencies run both.
• GoHighLevel 对阵星期一 客户关系管理： Monday looks better and costs less. GoHighLevel replaces more subscriptions.
• GoHighLevel 对阵 Capsule 客户关系管理： Capsule is simpler. GoHighLevel is the right call once automation matters.
• GoHighLevel 对比 Insightly: Insightly blends CRM and projects. GoHighLevel blends CRM and marketing.
• GoHighLevel 对比 Freshsales 客户关系管理： Freshsales has a stronger dialler. GoHighLevel has funnels and memberships.
• GoHighLevel 与 Salesforce: Salesforce fits enterprise. GoHighLevel fits agencies that need results this quarter.
• GoHighLevel 对比 Zendesk: Zendesk handles support queues. GoHighLevel handles growth. Different jobs entirely.

立即开始使用 GoHighLevel

You now know how to use GoHighLevel across every major feature:

• ✅ 构建数字营销引擎
• ✅ 获取新客户线索
• ✅ 将潜在客户转化为实际客户
• ✅ 全自动预订
• ✅ 创建会员专区
• ✅ 达成更多交易
• ✅ 白标

下一步： Connect Twilio and Mailgun, then build one funnel.

Most people start with Capture New Leads.

It takes less than an hour, and all the tools sit behind one login.

常见问题解答

GoHighLevel 的工作原理是什么？

It connects a CRM, funnel builder, calendar, and automation engine to one database. Triggers move contacts through workflows that send messages, book calls, and update pipelines automatically.

GoHighLevel难学吗？

The basics take a weekend. Workflows and SaaS mode take longer. Start with templates, then use the HighLevel support portal and the Onboarding Series videos.

如何通过 GoHighLevel 赚钱？

Charge clients a monthly retainer, or switch on SaaS mode and resell sub accounts under your brand. You can also rebill Twilio and email usage.

如何开始使用 GHL？

Start the 14-day free trial, connect a Twilio account and Mailgun, then create one sub-account. Build a funnel from a template before touching automation.

GoHighLevel容易学吗？

Yes for funnels and contacts. Automation has a real learning curve. Following gohighlevel tutorials in order beats clicking around the highlevel admin panel randomly.