⚡ 快速结论：
- 定价： Swarm starts at $19/month. Kajabi starts at $71/month on the Kickstarter plan.
- 最适合： Swarm suits a video-first online community. Kajabi suits an online 商业 built on online courses.
- 主要区别： Swarm is a community platform. Kajabi adds a 网站建设者, email marketing, and sales funnels.
- 我们的选择： Kajabi, because one kajabi subscription replaces four or five separate marketing tools.
Two creators can sell the same 在线课程 and pick opposite tools.
One wants a warm 圆圈 of members who talk every day.
The other wants an entire 商业 running on one platform.
Swarm serves the first creator. Kajabi serves the second.
This guide shows which one fits your own business.
概述
This Swarm vs Kajabi comparison covers pricing, core features, and ease of use.
We reviewed documentation, pricing pages, and public reviews for both tools.
我们的撰稿人也亲自体验了每个平台。
这些笔记出现在下面的“我们的团队注意到”部分中。
By the end you will know which tool helps you achieve more.
什么是Swarm？
Swarm is a community platform built for creators and small teams.
Ariel Jalali founded it to help people build stronger groups online.
The platform puts video at the center of every space.
Members join live events, share a screen, and talk face to face.
Rich messaging keeps conversations going between those calls.
Swarm says communities on the platform grow 2x faster.
It is more than a forum, and the design feels intuitive.
Here is a short walkthrough of the tool in action.
蜂群
A video-first home for your online community. Live events, rich messaging, and AI assist in one space. Paid plans start at $19 per month.
集群定价
Swarm costs less than most course platforms. Here are the three plans.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 发射 | 每月 19 美元 | New creators testing a small circle |
| 生长 | 每月 79 美元 | Active groups running weekly live events |
| 规模 | 每月 149 美元 | Larger fan communities and coaching teams |
价格已于2026年7月核实。
免费试用： Yes. Swarm lets you explore the platform before you pay.
退款保证： Not published. Cancel before your renewal deadline instead.
📌 笔记： The Launch plan is the cheapest way to test an online community. Swarm cost stays flat as you add members, so your budget does not jump mid-season.
⚠️ 警告： Swarm has no built in payments for selling an online course. You still need a checkout tool, so add that cost before you compare the two platforms.
集群的主要优势
以下是Swarm值得关注的原因：
- Video-first engagement: Face to face calls carry emotions that 文本 threads lose. Members read the room instead of guessing tone.
- Live events built in: Run workshops and office hours without a separate video tool. Screen sharing works inside the same space.
- AI assist: Swarm uses artificial intelligence to summarize threads and surface ideas. Transcriptions turn calls into searchable stories.
- Member directory: People find others who share their interests. That ability to connect drives real engagement.
- 品牌移动应用： Your community lives under your own name. Members watch and reply from their phones.
- 生长 数据: Analytics track member activity and retention. You can see which conversations pull people back.
我们的团队注意到了什么
我们的 作家 signed up for Swarm and spent several days inside the platform. Here is what stood out during that hands-on time:
群聚的优缺点
✅ 优点
- Entry plan costs $19/month, far below most course platforms
- Live video and screen sharing are part of the core features
- AI assist and transcriptions save moderators hours each week
- Branded mobile apps keep your audience inside your own space
❌缺点
- No website builder, blog posts, or landing page tools
- No email marketing software for broadcasts or email campaigns
- Smaller name than Circle or 强大的网络, so fewer tutorials exist
Kajabi是什么？
Kajabi is an all in one platform for creators and coaches.
It has been running since 2010, which is a long time here.
The kajabi platform hosts online courses, memberships, coaching, and podcasts.
It also handles your entire website, email marketing, and sales funnels.
Tens of thousands of people use Kajabi to sell what they know.
Kajabi says its users generate $5 million in revenue each day.
Total revenue through the platform has passed $5 billion.
Most people pick it to run a digital business from one screen.
This walkthrough shows the dashboard and the main building blocks.
🏆 Winner: Kajabi
Courses, memberships, email, and checkout on the same platform. Kajabi charges no transaction fees on your sales. A free trial lets you test the whole setup first.
Kajabi定价
Here is what a kajabi subscription costs in 2026. Four plans are listed.
| 计划 | 价格 | 最适合 |
|---|---|---|
| Kickstarter | 每月71美元 | First-time course creators |
| 基本的 | 每月 199 美元 | Solo creators with one product |
| 生长 | 每月 159 美元 | Coaching programs and membership sites |
| 专业版 | 每月 319 美元 | Larger teams and a full digital business |
价格已于2026年7月核实。
免费试用： Yes. You can open a kajabi account and test it first.
退款保证： Refund terms vary by plan, so read the checkout page.
📌 笔记： 24/7 live chat sits on the Growth and Pro plans only. The Basic plan does not offer support at that level, which is the most common complaint we found.
⚠️ Pricing conflict: Our database lists the rates above. Kajabi’s public pages have also shown Basic at $119 annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Billing cycle explains most of that gap, so check the current page before you buy.
Kajabi的主要优势
Here is what makes Kajabi worth the higher price:
- One platform, fewer bills: Courses, email, checkout, and hosting sit together. Buying those marketing tools separately can pass $600 per month.
- 无交易手续费： Kajabi takes no cut of your sales. The only fee is your payment gateway rate, so you keep all the money left over.
- Intuitive website builder: Drag and drop blocks create landing pages, blog posts, and unlimited pages. Kajabi websites need no code.
- 内置电子邮件营销功能： Send broadcasts or automated email campaigns from the same platform. Email opt ins flow straight into your lists.
- Kajabi AI： The ai course builder drafts outlines and writes video transcriptions. Creator Studio speeds up your marketing efforts.
- Analytics that matter: Track subscription metrics, offer revenue, and conversion rates. Google Analytics connects for deeper reporting.
- Training and community: Kajabi University teaches the workflow step by step. The Kajabi Heroes group is active, and members trade templates and answers freely.
我们的团队注意到了什么
Our writer built a test product inside Kajabi and ran it for several days. Here is what stood out from that hands-on time:
The clip below covers the same walkthrough in real time.
Kajabi 的优点和缺点
✅ 优点
- Replaces four or five separate tools with one subscription
- Charges no transaction fees on any sale you make
- Kajabi course builder and web editor need no coding skills
- Mobile app lets students find courses and learn on the go
- 24/7 support on the Growth and Pro plans
❌缺点
- Costs more than Teachable, Thinkific, and 学习世界 at every tier
- Design flexibility trails specialist website builders
- Support replies are sometimes generic rather than specific
- Trustpilot score slipped from 4.6 to 4.3
功能对比
Both tools call themselves a home for your audience. The overlap stops quickly once you look at what each one actually ships.
We compared ten areas that decide most buying calls.
| 特征 | 蜂群 | Kajabi |
|---|---|---|
| 起价 | 每月 19 美元 | 每月71美元 |
| 直播视频和活动 | ✅ | ❌ |
| 课程创建 | ✅ 基本款 | ✅ 已完成 |
| 电子邮件营销 | ❌ | ✅ |
| 网站建设器 | ❌ | ✅ |
| 销售漏斗 | ❌ | ✅ |
| Built In Payments | ❌ | ✅ |
| 人工智能工具 | ✅ | ✅ |
| 品牌移动应用 | ✅ | ✅ |
| 最适合 | Video-first online community | Entire online business |
1. 社区建设
蜂群： This is the whole point of the product. Rich messaging, threads, and a member directory help people connect around shared interests. Members can explore who else is in the space before they ever post.
Kajabi： Community sits beside your courses rather than at the center. You can run a private membership site with events and challenges. It works well, though the conversations feel calmer than on a dedicated community platform.
2. Live Video and Live Events
蜂群： Live video is native, not bolted on. Screen sharing, calendars, and transcriptions run inside the same space. Face to face calls carry emotions and tone that a text thread flattens.
Kajabi： There is no native live room. Most teams embed Zoom or post recorded YouTube videos into a lesson. That works for a 网络研讨会, but it is one more login for your team.
⚠️ 警告： If weekly live events drive your engagement, Kajabi alone will not cover it. Budget for a video tool on top of your kajabi subscription.
3. Course Creation and Coaching
蜂群： Courses exist, but they are simple. You can drop lessons into a space and discuss them together. There is no quiz engine, drip schedule, or completion tracking.
Kajabi： Course creation is the reason most people sign up. The kajabi course builder handles quizzes, drip content, and progress tracking. Coaching programs get their own booking and session flow.
Coaching runs on its own set of tools inside the same dashboard.
4. 电子邮件营销
蜂群： No email marketing software is included. You can notify members inside the app, but marketing campaigns need a separate provider. That means another bill and another list to sync.
Kajabi： Broadcasts and automated email campaigns are built in. Your buyer list, your course data, and your emails share one database. That link is what makes Kajabi feel like an entire business in a box.
5. Website Builder and Landing Pages
蜂群： There is no website builder. Your community lives at a Swarm address or inside a branded app. A landing page has to come from another platform.
Kajabi： You can create landing pages, blog posts, and a full site with drag and drop. Design flexibility is thinner than a specialist builder like Webflow. For most course creators it is more than enough.
6. Sales Funnels and Automations
蜂群： Funnels are outside its job. Swarm keeps existing members active rather than turning cold traffic into buyers. Growth comes from conversations, not automated sequences.
Kajabi： Pre-made sales funnels cover webinars, free trials, and product launches. Triggers move buyers between lists without manual work. This is where the price starts to make sense.
7. 人工智能工具
蜂群： AI Assist summarizes long threads and pulls ideas out of calls. Transcriptions turn every live session into searchable text. The focus is on saving moderators time.
Kajabi： Kajabi AI drafts course outlines and writes video transcriptions. The newsletter 助手 turns lesson notes into a send-ready draft. Creator Studio ties those pieces together.
8. Digital Products and Payments
蜂群： Selling digital products is not part of the core product. You bring your own checkout and grant access by hand or through an integration. That is friction on every sale.
Kajabi： Kajabi Payments handles checkout, and Apple Pay and Google Pay are supported. There are no transaction fees on top of your payment gateway rate. Kajabi lets you sell downloads, podcasts, and memberships from one catalog.
Podcasts sell as products too, with private feeds for paying members.
9. 分析与报告
蜂群： Reporting centers on community health. You see active members, retention, and which conversations pull people back. Revenue data has to come from elsewhere.
Kajabi： Dashboards track site visits, offer revenue, and subscription metrics. Google Analytics connects for deeper reporting. You can trace a signup from ad click to renewal.
10. 定价与成本
Here are the plans side by side, straight from our pricing database.
| 层级 | 蜂群 | Kajabi |
|---|---|---|
| 入口 | 启动价——每月 19 美元 | Kickstarter — $71/month |
| 中 | 增长——每月 79 美元 | Basic — $199/month |
| Upper mid | Scale——每月 149 美元 | Growth — $159/month |
| 顶部 | — | Pro — $319/month |
蜂群： The $19 entry point is hard to beat for a first community. Remember that email, checkout, and a landing page still cost extra. Add those and the gap narrows fast.
Kajabi： This is an expensive platform on paper. Running the same stack across separate tools can pass $600 a month. Judged that way, the Growth plan is the better value for a working business.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| The lowest monthly cost | 蜂群 | $19 versus $71 entry price |
| To sell an online course | Kajabi | Checkout and course builder included |
| Weekly live events | 蜂群 | Native video and screen sharing |
| Email marketing in one place | Kajabi | Broadcasts and automations built in |
| A website and landing pages | Kajabi | Drag and drop site editor |
| 适合初学者的入门 | Kajabi | Kajabi University walks you through |
💰 您的预算
Swarm wins on the sticker price by a wide margin. Kajabi wins once you add up every other platform you would otherwise pay for.
🔌 您的技术栈
Already happy with your email tool and website? Swarm slots in beside them. Starting from zero? Kajabi makes fewer moving parts to manage.
📝 How You Teach
The right pick depends on how you teach. Live and personal? Swarm fits, because the conversations are the product. Structured lessons people buy once? Kajabi is the stronger course platform.
🎓您的经验水平
Kajabi has a bigger learning curve but far more training behind it. Swarm is faster to open, since there is less to set up.
📱 移动访问
Both offer branded mobile apps. The Kajabi app lets buyers find courses and keep learning, while Swarm’s app keeps engaging threads within reach.
🛟 支持选项
Kajabi runs 24/7 chat on Growth and Pro. Some reviews call the replies generic, so lean on Kajabi University for anything complex.
切换指南
Already on one of these? Here is what a move actually costs you.
🔄 Switching from Swarm to Kajabi?
✅ 你将获得：
- Checkout, email marketing, and a website on the same bill
- A real course builder with quizzes and drip content
- An affiliate program, so partners promote you with a special link
❌ 你会失去什么：
- 原生实时视频和屏幕共享
- The $19 entry price
- Thread-level AI summaries and call transcriptions
📋 如何切换：
- Export your member emails from Swarm
- Open a kajabi account and rebuild your offer
- Import the list, then invite members before you close the old space
🔄 Switching from Kajabi to Swarm?
✅ 你将获得：
- 每月账单大幅降低
- Live events and video-first conversations
- A member directory that helps people connect directly
❌ 你会失去什么：
- Built in payments and no transaction fees
- Your website, blog, and sales funnels
- Email automations tied to buyer behaviour
📋 如何切换：
- Move your checkout to a standalone payment gateway first
- Rehome your site and email list on another platform
- Open the Swarm space and migrate members in one announcement
我们的评测没有涵盖的内容
We focused on solo creators and small teams. We did not test large enterprise rollouts, custom API work, or bulk seat licensing. Deliverability rates for email campaigns at high volume were outside our scope too. If you run a coaching business with fifty staff, your priorities will differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 蜂群 |
| 👥 Community Building | 蜂群 |
| 🎥 Live Events | 蜂群 |
| 🎓 课程创建 | Kajabi |
| 📧 电子邮件营销 | Kajabi |
| 🌐 Website Builder | Kajabi |
| 💳 付款 | Kajabi |
| 📊 分析 | Kajabi |
| 🏆 总冠军 | Kajabi |
🏆 WINNER: KAJABI
Kajabi wins 5 of 8 categories.
最适合： Course creators, coaching programs, membership sites, and anyone building a digital business on one platform.
These two products are not really rivals. Swarm is a community platform. Kajabi is the machine you attach a community to.
Swarm is the better buy if your value comes from live conversations. It is cheaper, faster to launch, and stronger at engagement.
Kajabi is the better buy if you want to grow your business and sell. It bundles what other platforms charge for separately. It has helped tens of thousands of creators build sustainable businesses from what they know.
That track record is why so many people run a successful business on it.
For a successful online business run by one person, Kajabi does more of the work for you.
群聚效应
Here is how Swarm holds up against the closest community tools:
Swarm 获胜条件： Native live video, cheaper entry plan, AI thread summaries
Circle 获胜条件： Course tooling, paid membership checkout, a far larger integration list
集群网络 vs 强大的网络
Swarm 获胜条件： Video-first design, lower starting cost, cleaner member directory
Mighty Networks 赢得： Built-in selling, event ticketing, a much bigger creator base
蜂群对战 学校
Swarm 获胜条件： Live rooms, screen sharing, transcription and AI assist
Skool 获胜理由： Flat single price, gamified leaderboards, simpler moderation
蜂群对战 迪斯科
Swarm 获胜条件： Price, video-centric interface, ease of setup
迪斯科舞曲胜出： Cohort scheduling, learning paths, deeper reporting for programs
Kajabi 的更多比较
Kajabi offers more than most rivals, but not always at the right price. Our full Kajabi review digs into each matchup below.
Kajabi vs Teachable
Kajabi 胜出： Email marketing, sales funnels, zero transaction fees on every plan
Teachable 在以下方面胜出： Cheaper entry tier, simpler dashboard, faster first launch
Kajabi vs Thinkific
Kajabi 胜出： 营销 自动化, podcast hosting, coaching session tools
Thinkific 胜出的原因： Free starter plan, lower mid-tier pricing, a broader app store
Kajabi 胜出： All-round business tooling, funnel templates, no fee on sales
LearnWorlds 在以下方面胜出： Interactive video, certificates and assessments, white-label control
Kajabi vs GoHighLevel
Kajabi 胜出： Course delivery, 学生 experience, far gentler setup
GoHighLevel 获胜： Agency sub-accounts, SMS campaigns, 客户关系管理 depth for client work
常见问题解答
什么是集群平台？
It is software for running an online community. Swarm gives you video rooms, live events, rich messaging, and a member directory in one space.
Swarm 的价格是多少？
Three plans are listed: Launch at $19/month, Growth at $79/month, and Scale at $149/month. A free trial lets you test before paying.
Kajabi 只能用于课程吗？
No. The platform also sells memberships, coaching, podcasts, and downloads. It handles your website, email, and checkout in the same account.
Kajabi会收取交易费吗？
No. The platform takes no cut of your sales on any plan. You still pay standard processing rates to your payment provider.
Which one is better for memberships?
Kajabi, because it bundles recurring billing with gated content. Choose Swarm only if live video drives your membership and you already have checkout.
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