⚡ Nhận định nhanh:
- Chạy: Swarm starts at $19/month. Kajabi starts at $71/month on the Kickstarter plan.
- Phù hợp nhất cho: Swarm suits a video-first online community. Kajabi suits an online việc kinh doanh built on online courses.
- Điểm khác biệt chính: Swarm is a community platform. Kajabi adds a công cụ xây dựng trang web, email marketing, and sales funnels.
- Lựa chọn của chúng tôi: Kajabi, because one kajabi subscription replaces four or five separate marketing tools.
Two creators can sell the same khóa học trực tuyến and pick opposite tools.
One wants a warm vòng tròn of members who talk every day.
The other wants an entire việc kinh doanh running on one platform.
Swarm serves the first creator. Kajabi serves the second.
This guide shows which one fits your own business.
Toàn cảnh
This Swarm vs Kajabi comparison covers pricing, core features, and ease of use.
We reviewed documentation, pricing pages, and public reviews for both tools.
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Những ghi chú đó xuất hiện trong phần "Những điều nhóm chúng tôi nhận thấy" bên dưới.
By the end you will know which tool helps you achieve more.
Swarm là gì?
Swarm is a community platform built for creators and small teams.
Ariel Jalali founded it to help people build stronger groups online.
The platform puts video at the center of every space.
Members join live events, share a screen, and talk face to face.
Rich messaging keeps conversations going between those calls.
Swarm says communities on the platform grow 2x faster.
It is more than a forum, and the design feels intuitive.
Here is a short walkthrough of the tool in action.
Bầy đàn
A video-first home for your online community. Live events, rich messaging, and AI assist in one space. Paid plans start at $19 per month.
Định giá bầy đàn
Swarm costs less than most course platforms. Here are the three plans.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Phóng | 19 đô la/tháng | New creators testing a small circle |
| Sự phát triển | 79 đô la/tháng | Active groups running weekly live events |
| Tỉ lệ | 149 đô la/tháng | Larger fan communities and coaching teams |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Yes. Swarm lets you explore the platform before you pay.
Đảm bảo hoàn tiền: Not published. Cancel before your renewal deadline instead.
📌 Ghi chú: The Launch plan is the cheapest way to test an online community. Swarm cost stays flat as you add members, so your budget does not jump mid-season.
⚠️ Cảnh báo: Swarm has no built in payments for selling an online course. You still need a checkout tool, so add that cost before you compare the two platforms.
Những lợi ích chính của Swarm
Dưới đây là những lý do khiến Swarm đáng để bạn xem xét:
- Video-first engagement: Face to face calls carry emotions that chữ threads lose. Members read the room instead of guessing tone.
- Live events built in: Run workshops and office hours without a separate video tool. Screen sharing works inside the same space.
- AI assist: Swarm uses artificial intelligence to summarize threads and surface ideas. Transcriptions turn calls into searchable stories.
- Member directory: People find others who share their interests. That ability to connect drives real engagement.
- Ứng dụng di động mang thương hiệu: Your community lives under your own name. Members watch and reply from their phones.
- Sự phát triển dữ liệu: Analytics track member activity and retention. You can see which conversations pull people back.
Những điều nhóm chúng tôi nhận thấy
Của chúng tôi nhà văn signed up for Swarm and spent several days inside the platform. Here is what stood out during that hands-on time:
Ưu điểm và nhược điểm của Swarm
✅ Ưu điểm
- Entry plan costs $19/month, far below most course platforms
- Live video and screen sharing are part of the core features
- AI assist and transcriptions save moderators hours each week
- Branded mobile apps keep your audience inside your own space
❌ Nhược điểm
- No website builder, blog posts, or landing page tools
- No email marketing software for broadcasts or email campaigns
- Smaller name than Circle or Mạng lưới hùng mạnh, so fewer tutorials exist
Kajabi là gì?
Kajabi is an all in one platform for creators and coaches.
It has been running since 2010, which is a long time here.
The kajabi platform hosts online courses, memberships, coaching, and podcasts.
It also handles your entire website, email marketing, and sales funnels.
Tens of thousands of people use Kajabi to sell what they know.
Kajabi says its users generate $5 million in revenue each day.
Total revenue through the platform has passed $5 billion.
Most people pick it to run a digital business from one screen.
This walkthrough shows the dashboard and the main building blocks.
🏆 Winner: Kajabi
Courses, memberships, email, and checkout on the same platform. Kajabi charges no transaction fees on your sales. A free trial lets you test the whole setup first.
Bảng giá Kajabi
Here is what a kajabi subscription costs in 2026. Four plans are listed.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Kickstarter | 71 đô la/tháng | First-time course creators |
| Nền tảng | 199 đô la/tháng | Solo creators with one product |
| Sự phát triển | 159 đô la/tháng | Coaching programs and membership sites |
| Chuyên nghiệp | 319 đô la/tháng | Larger teams and a full digital business |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Yes. You can open a kajabi account and test it first.
Đảm bảo hoàn tiền: Refund terms vary by plan, so read the checkout page.
📌 Ghi chú: 24/7 live chat sits on the Growth and Pro plans only. The Basic plan does not offer support at that level, which is the most common complaint we found.
⚠️ Pricing conflict: Our database lists the rates above. Kajabi’s public pages have also shown Basic at $119 annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Billing cycle explains most of that gap, so check the current page before you buy.
Những lợi ích chính của Kajabi
Here is what makes Kajabi worth the higher price:
- One platform, fewer bills: Courses, email, checkout, and hosting sit together. Buying those marketing tools separately can pass $600 per month.
- Không mất phí giao dịch: Kajabi takes no cut of your sales. The only fee is your payment gateway rate, so you keep all the money left over.
- Intuitive website builder: Drag and drop blocks create landing pages, blog posts, and unlimited pages. Kajabi websites need no code.
- Tiếp thị qua email được tích hợp sẵn: Send broadcasts or automated email campaigns from the same platform. Email opt ins flow straight into your lists.
- Kajabi AI: The ai course builder drafts outlines and writes video transcriptions. Creator Studio speeds up your marketing efforts.
- Analytics that matter: Track subscription metrics, offer revenue, and conversion rates. Google Analytics connects for deeper reporting.
- Training and community: Kajabi University teaches the workflow step by step. The Kajabi Heroes group is active, and members trade templates and answers freely.
Những điều nhóm chúng tôi nhận thấy
Our writer built a test product inside Kajabi and ran it for several days. Here is what stood out from that hands-on time:
The clip below covers the same walkthrough in real time.
Ưu điểm và nhược điểm của Kajabi
✅ Ưu điểm
- Replaces four or five separate tools with one subscription
- Charges no transaction fees on any sale you make
- Kajabi course builder and web editor need no coding skills
- Mobile app lets students find courses and learn on the go
- 24/7 support on the Growth and Pro plans
❌ Nhược điểm
- Costs more than Teachable, Thinkific, and LearnWorlds at every tier
- Design flexibility trails specialist website builders
- Support replies are sometimes generic rather than specific
- Trustpilot score slipped from 4.6 to 4.3
So sánh tính năng
Both tools call themselves a home for your audience. The overlap stops quickly once you look at what each one actually ships.
We compared ten areas that decide most buying calls.
| Tính năng | Bầy đàn | Kajabi |
|---|---|---|
| Giá khởi điểm | 19 đô la/tháng | 71 đô la/tháng |
| Video trực tiếp & Sự kiện | ✅ | ❌ |
| Tạo khóa học | ✅ Cơ bản | ✅ Đầy đủ |
| Tiếp thị qua email | ❌ | ✅ |
| Bộ xây dựng nơi Mạng | ❌ | ✅ |
| Phễu bán hàng | ❌ | ✅ |
| Built In Payments | ❌ | ✅ |
| Công cụ AI | ✅ | ✅ |
| Ứng dụng di động mang thương hiệu | ✅ | ✅ |
| Tốt nhất cho | Video-first online community | Entire online business |
1. Xây dựng cộng đồng
Bầy đàn: This is the whole point of the product. Rich messaging, threads, and a member directory help people connect around shared interests. Members can explore who else is in the space before they ever post.
Kajabi: Community sits beside your courses rather than at the center. You can run a private membership site with events and challenges. It works well, though the conversations feel calmer than on a dedicated community platform.
2. Live Video and Live Events
Bầy đàn: Live video is native, not bolted on. Screen sharing, calendars, and transcriptions run inside the same space. Face to face calls carry emotions and tone that a text thread flattens.
Kajabi: There is no native live room. Most teams embed Zoom or post recorded YouTube videos into a lesson. That works for a hội thảo trực tuyến, but it is one more login for your team.
⚠️ Cảnh báo: If weekly live events drive your engagement, Kajabi alone will not cover it. Budget for a video tool on top of your kajabi subscription.
3. Course Creation and Coaching
Bầy đàn: Courses exist, but they are simple. You can drop lessons into a space and discuss them together. There is no quiz engine, drip schedule, or completion tracking.
Kajabi: Course creation is the reason most people sign up. The kajabi course builder handles quizzes, drip content, and progress tracking. Coaching programs get their own booking and session flow.
Coaching runs on its own set of tools inside the same dashboard.
4. Tiếp thị qua email
Bầy đàn: No email marketing software is included. You can notify members inside the app, but marketing campaigns need a separate provider. That means another bill and another list to sync.
Kajabi: Broadcasts and automated email campaigns are built in. Your buyer list, your course data, and your emails share one database. That link is what makes Kajabi feel like an entire business in a box.
5. Website Builder and Landing Pages
Bầy đàn: There is no website builder. Your community lives at a Swarm address or inside a branded app. A landing page has to come from another platform.
Kajabi: You can create landing pages, blog posts, and a full site with drag and drop. Design flexibility is thinner than a specialist builder like Webflow. For most course creators it is more than enough.
6. Sales Funnels and Automations
Bầy đàn: Funnels are outside its job. Swarm keeps existing members active rather than turning cold traffic into buyers. Growth comes from conversations, not automated sequences.
Kajabi: Pre-made sales funnels cover webinars, free trials, and product launches. Triggers move buyers between lists without manual work. This is where the price starts to make sense.
7. Công cụ AI
Bầy đàn: AI Assist summarizes long threads and pulls ideas out of calls. Transcriptions turn every live session into searchable text. The focus is on saving moderators time.
Kajabi: Kajabi AI drafts course outlines and writes video transcriptions. The newsletter trợ lý turns lesson notes into a send-ready draft. Creator Studio ties those pieces together.
8. Digital Products and Payments
Bầy đàn: Selling digital products is not part of the core product. You bring your own checkout and grant access by hand or through an integration. That is friction on every sale.
Kajabi: Kajabi Payments handles checkout, and Apple Pay and Google Pay are supported. There are no transaction fees on top of your payment gateway rate. Kajabi lets you sell downloads, podcasts, and memberships from one catalog.
Podcasts sell as products too, with private feeds for paying members.
9. Phân tích và báo cáo
Bầy đàn: Reporting centers on community health. You see active members, retention, and which conversations pull people back. Revenue data has to come from elsewhere.
Kajabi: Dashboards track site visits, offer revenue, and subscription metrics. Google Analytics connects for deeper reporting. You can trace a signup from ad click to renewal.
10. Định giá & Chi phí
Here are the plans side by side, straight from our pricing database.
| Cấp độ | Bầy đàn | Kajabi |
|---|---|---|
| Lối vào | Ra mắt — 19 đô la/tháng | Kickstarter — $71/month |
| Giữa | Tăng trưởng — 79 đô la/tháng | Basic — $199/month |
| Upper mid | Thang đo — 149 đô la/tháng | Growth — $159/month |
| Đứng đầu | — | Pro — $319/month |
Bầy đàn: The $19 entry point is hard to beat for a first community. Remember that email, checkout, and a landing page still cost extra. Add those and the gap narrows fast.
Kajabi: This is an expensive platform on paper. Running the same stack across separate tools can pass $600 a month. Judged that way, the Growth plan is the better value for a working business.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| The lowest monthly cost | Bầy đàn | $19 versus $71 entry price |
| To sell an online course | Kajabi | Checkout and course builder included |
| Weekly live events | Bầy đàn | Native video and screen sharing |
| Email marketing in one place | Kajabi | Broadcasts and automations built in |
| A website and landing pages | Kajabi | Drag and drop site editor |
| Một khởi đầu thân thiện với người mới bắt đầu | Kajabi | Kajabi University walks you through |
💰 Ngân sách của bạn
Swarm wins on the sticker price by a wide margin. Kajabi wins once you add up every other platform you would otherwise pay for.
🔌 Bộ công nghệ của bạn
Already happy with your email tool and website? Swarm slots in beside them. Starting from zero? Kajabi makes fewer moving parts to manage.
📝 How You Teach
The right pick depends on how you teach. Live and personal? Swarm fits, because the conversations are the product. Structured lessons people buy once? Kajabi is the stronger course platform.
🎓 Trình độ kinh nghiệm của bạn
Kajabi has a bigger learning curve but far more training behind it. Swarm is faster to open, since there is less to set up.
📱 Truy cập trên thiết bị di động
Both offer branded mobile apps. The Kajabi app lets buyers find courses and keep learning, while Swarm’s app keeps engaging threads within reach.
🛟 Các tùy chọn hỗ trợ
Kajabi runs 24/7 chat on Growth and Pro. Some reviews call the replies generic, so lean on Kajabi University for anything complex.
Hướng dẫn chuyển đổi
Already on one of these? Here is what a move actually costs you.
🔄 Switching from Swarm to Kajabi?
✅ Những lợi ích bạn sẽ nhận được:
- Checkout, email marketing, and a website on the same bill
- A real course builder with quizzes and drip content
- An affiliate program, so partners promote you with a special link
❌ Những gì bạn sẽ mất:
- Video trực tiếp và chia sẻ màn hình gốc
- The $19 entry price
- Thread-level AI summaries and call transcriptions
📋 Cách chuyển đổi:
- Export your member emails from Swarm
- Open a kajabi account and rebuild your offer
- Import the list, then invite members before you close the old space
🔄 Switching from Kajabi to Swarm?
✅ Những lợi ích bạn sẽ nhận được:
- Hóa đơn hàng tháng thấp hơn nhiều
- Live events and video-first conversations
- A member directory that helps people connect directly
❌ Những gì bạn sẽ mất:
- Built in payments and no transaction fees
- Your website, blog, and sales funnels
- Email automations tied to buyer behaviour
📋 Cách chuyển đổi:
- Move your checkout to a standalone payment gateway first
- Rehome your site and email list on another platform
- Open the Swarm space and migrate members in one announcement
Những điều mà bài đánh giá của chúng tôi chưa đề cập
We focused on solo creators and small teams. We did not test large enterprise rollouts, custom API work, or bulk seat licensing. Deliverability rates for email campaigns at high volume were outside our scope too. If you run a coaching business with fifty staff, your priorities will differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | Bầy đàn |
| 👥 Community Building | Bầy đàn |
| 🎥 Live Events | Bầy đàn |
| 🎓 Tạo khóa học | Kajabi |
| 📧 Tiếp thị qua email | Kajabi |
| 🌐 Website Builder | Kajabi |
| 💳 Thanh toán | Kajabi |
| 📊 Phân tích | Kajabi |
| 🏆 Người chiến thắng chung cuộc | Kajabi |
🏆 WINNER: KAJABI
Kajabi wins 5 of 8 categories.
Phù hợp nhất cho: Course creators, coaching programs, membership sites, and anyone building a digital business on one platform.
These two products are not really rivals. Swarm is a community platform. Kajabi is the machine you attach a community to.
Swarm is the better buy if your value comes from live conversations. It is cheaper, faster to launch, and stronger at engagement.
Kajabi is the better buy if you want to grow your business and sell. It bundles what other platforms charge for separately. It has helped tens of thousands of creators build sustainable businesses from what they know.
That track record is why so many people run a successful business on it.
For a successful online business run by one person, Kajabi does more of the work for you.
So sánh thêm về Swarm
Here is how Swarm holds up against the closest community tools:
Swarm thắng nhờ: Native live video, cheaper entry plan, AI thread summaries
Circle thắng nhờ: Course tooling, paid membership checkout, a far larger integration list
Bầy đàn so với mạng lưới hùng mạnh
Swarm thắng nhờ: Video-first design, lower starting cost, cleaner member directory
Mighty Networks thắng giải nhờ: Built-in selling, event ticketing, a much bigger creator base
Bầy đàn vs Trường học
Swarm thắng nhờ: Live rooms, screen sharing, transcription and AI assist
Trường học thắng nhờ: Flat single price, gamified leaderboards, simpler moderation
Bầy đàn vs Disco
Swarm thắng nhờ: Price, video-centric interface, ease of setup
Disco thắng ở các điểm sau: Cohort scheduling, learning paths, deeper reporting for programs
So sánh thêm về Kajabi
Kajabi offers more than most rivals, but not always at the right price. Our full Kajabi review digs into each matchup below.
Kajabi vs Có thể dạy được
Kajabi thắng nhờ: Email marketing, sales funnels, zero transaction fees on every plan
Teachable thắng ở các điểm sau: Cheaper entry tier, simpler dashboard, faster first launch
Kajabi vs Thinkific
Kajabi thắng nhờ: Tiếp thị tự động hóa, podcast hosting, coaching session tools
Thinkific thắng thế nhờ: Free starter plan, lower mid-tier pricing, a broader app store
Kajabi thắng nhờ: All-round business tooling, funnel templates, no fee on sales
LearnWorlds chiến thắng nhờ: Interactive video, certificates and assessments, white-label control
Kajabi vs GoHighLevel
Kajabi thắng nhờ: Course delivery, học sinh experience, far gentler setup
GoHighLevel thắng nhờ: Agency sub-accounts, SMS campaigns, CRM depth for client work
Câu hỏi thường gặp
Nền tảng bầy đàn là gì?
It is software for running an online community. Swarm gives you video rooms, live events, rich messaging, and a member directory in one space.
Giá của Swarm là bao nhiêu?
Three plans are listed: Launch at $19/month, Growth at $79/month, and Scale at $149/month. A free trial lets you test before paying.
Kajabi chỉ dành cho các khóa học thôi à?
No. The platform also sells memberships, coaching, podcasts, and downloads. It handles your website, email, and checkout in the same account.
Kajabi có tính phí giao dịch không?
No. The platform takes no cut of your sales on any plan. You still pay standard processing rates to your payment provider.
Which one is better for memberships?
Kajabi, because it bundles recurring billing with gated content. Choose Swarm only if live video drives your membership and you already have checkout.
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