⚡ Краткий вывод:
- Цены: Swarm starts at $19/month. Kajabi starts at $71/month on the Kickstarter plan.
- Лучше всего подходит для: Swarm suits a video-first online community. Kajabi suits an online бизнес built on online courses.
- Ключевое отличие: Swarm is a community platform. Kajabi adds a конструктор сайтов, email marketing, and sales funnels.
- Наш выбор: Kajabi, because one kajabi subscription replaces four or five separate marketing tools.
Two creators can sell the same онлайн-курс and pick opposite tools.
One wants a warm круг of members who talk every day.
The other wants an entire бизнес running on one platform.
Swarm serves the first creator. Kajabi serves the second.
This guide shows which one fits your own business.
Обзор
This Swarm vs Kajabi comparison covers pricing, core features, and ease of use.
We reviewed documentation, pricing pages, and public reviews for both tools.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
By the end you will know which tool helps you achieve more.
Что такое Swarm?
Swarm is a community platform built for creators and small teams.
Ariel Jalali founded it to help people build stronger groups online.
The platform puts video at the center of every space.
Members join live events, share a screen, and talk face to face.
Rich messaging keeps conversations going between those calls.
Swarm says communities on the platform grow 2x faster.
It is more than a forum, and the design feels intuitive.
Here is a short walkthrough of the tool in action.
Рой
A video-first home for your online community. Live events, rich messaging, and AI assist in one space. Paid plans start at $19 per month.
Роевое ценообразование
Swarm costs less than most course platforms. Here are the three plans.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 19 долларов в месяц | New creators testing a small circle |
| Рост | 79 долларов в месяц | Active groups running weekly live events |
| Шкала | 149 долларов в месяц | Larger fan communities and coaching teams |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Swarm lets you explore the platform before you pay.
Гарантия возврата денег: Not published. Cancel before your renewal deadline instead.
📌 Примечание: The Launch plan is the cheapest way to test an online community. Swarm cost stays flat as you add members, so your budget does not jump mid-season.
⚠️ Предупреждение: Swarm has no built in payments for selling an online course. You still need a checkout tool, so add that cost before you compare the two platforms.
Key Benefits of Swarm
Here is what makes Swarm worth a look:
- Video-first engagement: Face to face calls carry emotions that текст threads lose. Members read the room instead of guessing tone.
- Live events built in: Run workshops and office hours without a separate video tool. Screen sharing works inside the same space.
- AI assist: Swarm uses artificial intelligence to summarize threads and surface ideas. Transcriptions turn calls into searchable stories.
- Member directory: People find others who share their interests. That ability to connect drives real engagement.
- Branded mobile apps: Your community lives under your own name. Members watch and reply from their phones.
- Рост данные: Analytics track member activity and retention. You can see which conversations pull people back.
Что заметила наша команда
Наш писатель signed up for Swarm and spent several days inside the platform. Here is what stood out during that hands-on time:
Swarm Pros & Cons
✅ Плюсы
- Entry plan costs $19/month, far below most course platforms
- Live video and screen sharing are part of the core features
- AI assist and transcriptions save moderators hours each week
- Branded mobile apps keep your audience inside your own space
❌ Минусы
- No website builder, blog posts, or landing page tools
- No email marketing software for broadcasts or email campaigns
- Smaller name than Circle or Могучие сети, so fewer tutorials exist
Что такое Каджаби?
Kajabi is an all in one platform for creators and coaches.
It has been running since 2010, which is a long time here.
The kajabi platform hosts online courses, memberships, coaching, and podcasts.
It also handles your entire website, email marketing, and sales funnels.
Tens of thousands of people use Kajabi to sell what they know.
Kajabi says its users generate $5 million in revenue each day.
Total revenue through the platform has passed $5 billion.
Most people pick it to run a digital business from one screen.
This walkthrough shows the dashboard and the main building blocks.
🏆 Winner: Kajabi
Courses, memberships, email, and checkout on the same platform. Kajabi charges no transaction fees on your sales. A free trial lets you test the whole setup first.
Цены Kajabi
Here is what a kajabi subscription costs in 2026. Four plans are listed.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кикстартер | 71 доллар в месяц | First-time course creators |
| Базовый | 199 долларов в месяц | Solo creators with one product |
| Рост | 159 долларов в месяц | Coaching programs and membership sites |
| Про | 319 долларов в месяц | Larger teams and a full digital business |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. You can open a kajabi account and test it first.
Гарантия возврата денег: Refund terms vary by plan, so read the checkout page.
📌 Примечание: 24/7 live chat sits on the Growth and Pro plans only. The Basic plan does not offer support at that level, which is the most common complaint we found.
⚠️ Pricing conflict: Our database lists the rates above. Kajabi’s public pages have also shown Basic at $119 annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Billing cycle explains most of that gap, so check the current page before you buy.
Key Benefits of Kajabi
Here is what makes Kajabi worth the higher price:
- One platform, fewer bills: Courses, email, checkout, and hosting sit together. Buying those marketing tools separately can pass $600 per month.
- Без комиссий за транзакции: Kajabi takes no cut of your sales. The only fee is your payment gateway rate, so you keep all the money left over.
- Intuitive website builder: Drag and drop blocks create landing pages, blog posts, and unlimited pages. Kajabi websites need no code.
- Email marketing built in: Send broadcasts or automated email campaigns from the same platform. Email opt ins flow straight into your lists.
- Kajabi AI: The ai course builder drafts outlines and writes video transcriptions. Creator Studio speeds up your marketing efforts.
- Analytics that matter: Track subscription metrics, offer revenue, and conversion rates. Google Analytics connects for deeper reporting.
- Training and community: Kajabi University teaches the workflow step by step. The Kajabi Heroes group is active, and members trade templates and answers freely.
Что заметила наша команда
Our writer built a test product inside Kajabi and ran it for several days. Here is what stood out from that hands-on time:
The clip below covers the same walkthrough in real time.
Kajabi Pros & Cons
✅ Плюсы
- Replaces four or five separate tools with one subscription
- Charges no transaction fees on any sale you make
- Kajabi course builder and web editor need no coding skills
- Mobile app lets students find courses and learn on the go
- 24/7 support on the Growth and Pro plans
❌ Минусы
- Costs more than Teachable, Thinkific, and LearnWorlds at every tier
- Design flexibility trails specialist website builders
- Support replies are sometimes generic rather than specific
- Trustpilot score slipped from 4.6 to 4.3
Сравнение характеристик
Both tools call themselves a home for your audience. The overlap stops quickly once you look at what each one actually ships.
We compared ten areas that decide most buying calls.
| Особенность | Рой | Каджаби |
|---|---|---|
| Начальная цена | 19 долларов в месяц | 71 доллар в месяц |
| Live Video & Events | ✅ | ❌ |
| Создание курсов | ✅ Базовый | ✅ Полный |
| Email-маркетинг | ❌ | ✅ |
| Конструктор сайтов | ❌ | ✅ |
| Воронки продаж | ❌ | ✅ |
| Built In Payments | ❌ | ✅ |
| Инструменты искусственного интеллекта | ✅ | ✅ |
| Branded Mobile App | ✅ | ✅ |
| Лучше всего подходит для | Video-first online community | Entire online business |
1. Создание сообщества
Рой: This is the whole point of the product. Rich messaging, threads, and a member directory help people connect around shared interests. Members can explore who else is in the space before they ever post.
Каджаби: Community sits beside your courses rather than at the center. You can run a private membership site with events and challenges. It works well, though the conversations feel calmer than on a dedicated community platform.
2. Live Video and Live Events
Рой: Live video is native, not bolted on. Screen sharing, calendars, and transcriptions run inside the same space. Face to face calls carry emotions and tone that a text thread flattens.
Каджаби: There is no native live room. Most teams embed Zoom or post recorded YouTube videos into a lesson. That works for a вебинар, but it is one more login for your team.
⚠️ Предупреждение: If weekly live events drive your engagement, Kajabi alone will not cover it. Budget for a video tool on top of your kajabi subscription.
3. Course Creation and Coaching
Рой: Courses exist, but they are simple. You can drop lessons into a space and discuss them together. There is no quiz engine, drip schedule, or completion tracking.
Каджаби: Course creation is the reason most people sign up. The kajabi course builder handles quizzes, drip content, and progress tracking. Coaching programs get their own booking and session flow.
Coaching runs on its own set of tools inside the same dashboard.
4. Email-маркетинг
Рой: No email marketing software is included. You can notify members inside the app, but marketing campaigns need a separate provider. That means another bill and another list to sync.
Каджаби: Broadcasts and automated email campaigns are built in. Your buyer list, your course data, and your emails share one database. That link is what makes Kajabi feel like an entire business in a box.
5. Website Builder and Landing Pages
Рой: There is no website builder. Your community lives at a Swarm address or inside a branded app. A landing page has to come from another platform.
Каджаби: You can create landing pages, blog posts, and a full site with drag and drop. Design flexibility is thinner than a specialist builder like Вебфлоу. For most course creators it is more than enough.
6. Sales Funnels and Automations
Рой: Funnels are outside its job. Swarm keeps existing members active rather than turning cold traffic into buyers. Growth comes from conversations, not automated sequences.
Каджаби: Pre-made sales funnels cover webinars, free trials, and product launches. Triggers move buyers between lists without manual work. This is where the price starts to make sense.
7. Инструменты искусственного интеллекта
Рой: AI Assist summarizes long threads and pulls ideas out of calls. Transcriptions turn every live session into searchable text. The focus is on saving moderators time.
Каджаби: Kajabi AI drafts course outlines and writes video transcriptions. The newsletter помощник turns lesson notes into a send-ready draft. Creator Studio ties those pieces together.
8. Digital Products and Payments
Рой: Selling digital products is not part of the core product. You bring your own checkout and grant access by hand or through an integration. That is friction on every sale.
Каджаби: Kajabi Payments handles checkout, and Apple Pay and Google Pay are supported. There are no transaction fees on top of your payment gateway rate. Kajabi lets you sell downloads, podcasts, and memberships from one catalog.
Podcasts sell as products too, with private feeds for paying members.
9. Аналитика и отчетность
Рой: Reporting centers on community health. You see active members, retention, and which conversations pull people back. Revenue data has to come from elsewhere.
Каджаби: Dashboards track site visits, offer revenue, and subscription metrics. Google Analytics connects for deeper reporting. You can trace a signup from ad click to renewal.
10. Ценообразование и стоимость
Here are the plans side by side, straight from our pricing database.
| Уровень | Рой | Каджаби |
|---|---|---|
| Вход | Launch — $19/month | Kickstarter — $71/month |
| Середина | Growth — $79/month | Basic — $199/month |
| Upper mid | Scale — $149/month | Growth — $159/month |
| Вершина | — | Pro — $319/month |
Рой: The $19 entry point is hard to beat for a first community. Remember that email, checkout, and a landing page still cost extra. Add those and the gap narrows fast.
Каджаби: This is an expensive platform on paper. Running the same stack across separate tools can pass $600 a month. Judged that way, the Growth plan is the better value for a working business.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| The lowest monthly cost | Рой | $19 versus $71 entry price |
| To sell an online course | Каджаби | Checkout and course builder included |
| Weekly live events | Рой | Native video and screen sharing |
| Email marketing in one place | Каджаби | Broadcasts and automations built in |
| A website and landing pages | Каджаби | Drag and drop site editor |
| Удобное начало для новичков | Каджаби | Kajabi University walks you through |
💰 Ваш бюджет
Swarm wins on the sticker price by a wide margin. Kajabi wins once you add up every other platform you would otherwise pay for.
🔌 Ваш технологический стек
Already happy with your email tool and website? Swarm slots in beside them. Starting from zero? Kajabi makes fewer moving parts to manage.
📝 How You Teach
The right pick depends on how you teach. Live and personal? Swarm fits, because the conversations are the product. Structured lessons people buy once? Kajabi is the stronger course platform.
🎓 Ваш уровень опыта
Kajabi has a bigger learning curve but far more training behind it. Swarm is faster to open, since there is less to set up.
📱 Мобильный доступ
Both offer branded mobile apps. The Kajabi app lets buyers find courses and keep learning, while Swarm’s app keeps engaging threads within reach.
🛟 Варианты поддержки
Kajabi runs 24/7 chat on Growth and Pro. Some reviews call the replies generic, so lean on Kajabi University for anything complex.
Руководство по переключению
Already on one of these? Here is what a move actually costs you.
🔄 Switching from Swarm to Kajabi?
✅ Что вы получите:
- Checkout, email marketing, and a website on the same bill
- A real course builder with quizzes and drip content
- An affiliate program, so partners promote you with a special link
❌ Что вы потеряете:
- Native live video and screen sharing
- The $19 entry price
- Thread-level AI summaries and call transcriptions
📋 Как переключиться:
- Export your member emails from Swarm
- Open a kajabi account and rebuild your offer
- Import the list, then invite members before you close the old space
🔄 Switching from Kajabi to Swarm?
✅ Что вы получите:
- A far lower monthly bill
- Live events and video-first conversations
- A member directory that helps people connect directly
❌ Что вы потеряете:
- Built in payments and no transaction fees
- Your website, blog, and sales funnels
- Email automations tied to buyer behaviour
📋 Как переключиться:
- Move your checkout to a standalone payment gateway first
- Rehome your site and email list on another platform
- Open the Swarm space and migrate members in one announcement
Что не было рассмотрено в нашем обзоре
We focused on solo creators and small teams. We did not test large enterprise rollouts, custom API work, or bulk seat licensing. Deliverability rates for email campaigns at high volume were outside our scope too. If you run a coaching business with fifty staff, your priorities will differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Рой |
| 👥 Community Building | Рой |
| 🎥 Live Events | Рой |
| 🎓 Course Creation | Каджаби |
| 📧 Email-маркетинг | Каджаби |
| 🌐 Website Builder | Каджаби |
| 💳 Платежи | Каджаби |
| 📊 Аналитика | Каджаби |
| 🏆 Общий победитель | Каджаби |
🏆 WINNER: KAJABI
Kajabi wins 5 of 8 categories.
Лучше всего подходит для: Course creators, coaching programs, membership sites, and anyone building a digital business on one platform.
These two products are not really rivals. Swarm is a community platform. Kajabi is the machine you attach a community to.
Swarm is the better buy if your value comes from live conversations. It is cheaper, faster to launch, and stronger at engagement.
Kajabi is the better buy if you want to grow your business and sell. It bundles what other platforms charge for separately. It has helped tens of thousands of creators build sustainable businesses from what they know.
That track record is why so many people run a successful business on it.
For a successful online business run by one person, Kajabi does more of the work for you.
More of Swarm Compared
Here is how Swarm holds up against the closest community tools:
Swarm wins on: Native live video, cheaper entry plan, AI thread summaries
Circle побеждает в следующих областях: Course tooling, paid membership checkout, a far larger integration list
Роевые сети против мощных сетей
Swarm wins on: Video-first design, lower starting cost, cleaner member directory
Компания Mighty Networks побеждает в следующих областях: Built-in selling, event ticketing, a much bigger creator base
Swarm vs Школа
Swarm wins on: Live rooms, screen sharing, transcription and AI assist
Школа побеждает в: Flat single price, gamified leaderboards, simpler moderation
Swarm vs Дискотека
Swarm wins on: Price, video-centric interface, ease of setup
Диско побеждает в: Cohort scheduling, learning paths, deeper reporting for programs
More of Kajabi Compared
Kajabi offers more than most rivals, but not always at the right price. Our full Kajabi review digs into each matchup below.
Kajabi vs Обучаемый
Kajabi побеждает по следующим показателям: Email marketing, sales funnels, zero transaction fees on every plan
Teachable побеждает в следующих областях: Cheaper entry tier, simpler dashboard, faster first launch
Kajabi vs Thinkific
Kajabi побеждает по следующим показателям: Маркетинг автоматизация, podcast hosting, coaching session tools
Thinkific побеждает в следующих областях: Free starter plan, lower mid-tier pricing, a broader app store
Kajabi побеждает по следующим показателям: All-round business tooling, funnel templates, no fee on sales
LearnWorlds wins on: Interactive video, certificates and assessments, white-label control
Kajabi vs GoHighLevel
Kajabi побеждает по следующим показателям: Course delivery, студент experience, far gentler setup
GoHighLevel побеждает в следующих матчах: Agency sub-accounts, SMS campaigns, CRM depth for client work
Часто задаваемые вопросы
Что такое роевая платформа?
It is software for running an online community. Swarm gives you video rooms, live events, rich messaging, and a member directory in one space.
Какова цена Swarm?
Three plans are listed: Launch at $19/month, Growth at $79/month, and Scale at $149/month. A free trial lets you test before paying.
Kajabi предназначен только для курсов?
No. The platform also sells memberships, coaching, podcasts, and downloads. It handles your website, email, and checkout in the same account.
Взимает ли Kajabi комиссию за транзакции?
No. The platform takes no cut of your sales on any plan. You still pay standard processing rates to your payment provider.
Which one is better for memberships?
Kajabi, because it bundles recurring billing with gated content. Choose Swarm only if live video drives your membership and you already have checkout.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 