

⚡ Краткий вывод:
- Цены: Pipedrive starts at $14/user/month. Close CRM от 35 долларов за место в месяц.
- Лучше всего подходит для: Pipedrive suits visual pipeline management for малый бизнес. Close CRM suits high-volume inside sales.
- Ключевое отличие: Close CRM has built in calling, SMS, and a power dialer. Pipedrive needs other tools for phone work.
- Наш выбор: Pipedrive for most sales teams. It costs less and covers more of the sales process.

Most sales teams pick a CRM for one of two reasons.
They want to see every deal clearly, or they want to make more calls.
Pipedrive was built for the first group.
Close CRM was built for the second.
That single split explains almost every difference between them.
Обзор
This Pipedrive vs Close CRM comparison covers pricing, features, and daily functionality.
We also break down which sales teams each system fits best.
Our sources include published specs, product documentation, and G2 reviews.
Наши авторы также провели некоторое время, непосредственно работая с обеими платформами.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое Pipedrive?
Pipedrive is a sales focused CRM built around a visual sales pipeline.
You drag each deal from one stage to the next.
The board shows the value sitting at every stage of your sales process.
Small businesses use it to track leads, contacts, and follow ups in one place.
Higher plans unlock unlimited pipelines and deeper pipeline management.

Вот краткий обзор работы платформы.

🏆 Победитель: Pipedrive
A CRM that makes your sales pipeline easy to read. Good for teams that manage deals across many stages.
Цены на Pipedrive
Here is what Pipedrive costs per user. Prices rise as you unlock more features.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 14 долларов США/пользователь/месяц | Продавцы-одиночки и небольшие команды |
| Рост | 24 доллара США/пользователь/месяц | Growing teams that need email sequences |
| Премиум | 49 долларов США/пользователь/месяц | Teams that want advanced отчетность |
| Окончательный | 69 долларов США/пользователь/месяц | Большие команды с безопасность и административные потребности |
Pricing verified July 2026.

Бесплатная пробная версия: Yes. Pipedrive offers a 14-day trial with no credit card required.
Гарантия возврата денег: No standard refund window. You cancel from the billing page before your renewal date.
📌 Примечание: There is no free plan here. Paid add-ons like lead capture and projects sit outside the base price, so users should check the pricing page on the Pipedrive website before they commit.
⚠️ Pricing conflict: Our research notes five annual plans for Pipedrive. Our verified data lists four: Lite, Growth, Premium, and Ultimate. We kept the four-plan figures above. Some customers also feel the add-on upsells act like a bait-and-switch.
Основные преимущества Pipedrive
Here is what makes Pipedrive worth a look:
- Visual pipeline: Drag-and-drop cards move each deal between phases. You spot stalled sales activities in seconds.
- Удобный пользовательский интерфейс: Navigation is simple enough for new reps. Scheduling follow ups takes very few clicks.
- Custom fields and filters: You shape the sales process to match your бизнес. Saved filters show only the data you want.
- Подробные отчеты: Activities performance and email performance reports track sales performance over time.
- Marketplace access: Over 400 integrations connect Pipedrive to other apps you already run.
- Strong mobile app: Geolocation, offline access, and call logging help field reps update records on the road.

Что заметила наша команда
Наш писатель signed up for Pipedrive and spent several days moving real deals through the system. Here is what stood out:

Преимущества и недостатки Pipedrive
✅ Плюсы
- Entry price starts lower than most sales CRM tools at $14/user/month
- Visual pipeline management makes deal stages easy to read
- Over 400 marketplace integrations plus Запьер for other tools
- Mobile app supports geolocation, offline access, and call logging
- Email marketing and AI Sales Assistant included on paid plans
❌ Минусы
- No built in calling, so phone work needs other tools
- Live chat with a human requires an upgrade to a higher plan
- The support chatbot gets weak marks in customer feedback
- Paid add-ons push the real monthly cost above the sticker price
Что такое Close CRM?

Close CRM is a sales platform for high-volume inside sales.
Calling, SMS, and email all live inside the same window.
Reps work a list of leads without switching to other apps.
The interface strips out clutter so teams can focus on the next conversation.
Outbound teams pick it for the power dialer and the автоматизация behind it.

This video walks through the platform screen by screen.

🥈 Runner Up: Close CRM
Built for reps who live on the phone. Calling, SMS, and email sequences run from one screen.
Цены на CRM-систему Close
Close CRM charges per seat. Each tier adds more automation and reporting depth.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 35 долларов за место в месяц | Small teams testing built in calling |
| Рост | 99 долларов за место в месяц | Outbound teams using the power dialer |
| Шкала | 139 долларов за место в месяц | Larger teams that need the predictive dialer |
Pricing verified July 2026.

Бесплатная пробная версия: Yes. Close CRM offers a 14-day trial with no credit card required.
Гарантия возврата денег: No published refund window. Monthly plans can be cancelled before the next billing date.
📌 Примечание: Calling minutes, SMS, and phone numbers are billed on top of the seat price. There is no free plan, but the pricing page is clear about what each tier includes.
⚠️ Pricing conflict: Our research reports a $99 entry tier with a three-user minimum and $49 per extra user. Our verified data lists Essentials at $35/seat/month with three plans total. We kept the verified figures above.
Основные преимущества Close CRM
Here is what pulls outbound teams toward Close CRM:
- Встроенная функция вызова: Calls, SMS, and email run inside the CRM. Call recording and logging happen without extra setup.
- Power Dialer: It dials several numbers at once. A free rep is routed in the moment a human answers.
- Call Assistant: Every phone call is transcribed and summarised. Reps spend less time typing notes.
- Интеллектуальные представления: Saved filters group prospects by any rule you create. Finding the next call list takes one click.
- Email templates and sequences: Personalised templates send automated outreach across a whole list of contacts.
- Fast support: An in-house team across several time zones answers in under two hours on average.

Что заметила наша команда
Our writer ran a week of outbound calls through Close CRM before writing this review. Here is what stood out:

Преимущества и недостатки Close CRM
✅ Плюсы
- Native calling, SMS, and email in one window
- Мощный и предиктивный дозвонщик для обработки большого объема звонков
- AI call transcription and summaries cut manual note taking
- In-house support answers in under two hours on average
❌ Минусы
- Entry seat price is more than double Pipedrive’s Lite plan
- The interface carries a learning curve for new reps
- Around 100 integrations against Pipedrive’s 400+ marketplace
- Mobile app is thinner than Pipedrive’s for field sales
Сравнение характеристик
Here is where Pipedrive vs Close gets practical. We compare eleven areas that shape daily work for sales teams.
| Особенность | Пайпдрайв | Закрыть CRM |
|---|---|---|
| Начальная цена | 14 долларов США/пользователь/месяц | 35 долларов за место в месяц |
| Бесплатный план | ❌ | ❌ |
| Визуализация воронки продаж | ✅ | ✅ |
| Встроенная функция вызова | ❌ | ✅ |
| Power Dialer | ❌ | ✅ |
| Email-маркетинг | ✅ | ❌ |
| Расширенные возможности отчетности | ✅ | ✅ |
| Интеграции | 400+ | 100+ |
| Мобильное приложение | ✅ (offline access) | ✅ (базовый) |
| Лучше всего подходит для | Визуальное управление конвейером | Обращения большого объема |
1. Управление конвейером
Pipedrive: The visual sales pipeline is the whole product. Each deal sits as a card you drag between stages, and the board totals the value waiting at every step. Higher plans allow unlimited pipelines for longer sales cycles.

Закрыть CRM: Pipelines exist, but they sit behind the входящие and call queue. The layout pushes reps toward the next conversation rather than a board view of the sales process.

2. Lead Management and Custom Fields
Pipedrive: Leads land in a separate inbox before they become deals. Custom fields and saved filters let you view data the way your team works.

Закрыть CRM: Smart Views filter and group prospects into call-ready lists. Notes and logged call notes are categorised, so finding details inside a client record is quick.

3. Built In Calling and Power Dialer
Pipedrive: There is no native phone system. Calling, call recording, and SMS come from third-party integrations, which adds another vendor and another bill.
Закрыть CRM: Deep native call and SMS functionality is the main reason teams switch here. The Power Dialer rings several numbers at once and routes an available rep the moment a human picks up. A predictive dialer sits on the top tier.

⚠️ Предупреждение: If your reps make fifty or more calls a day, this single category may outweigh everything else in this comparison.
4. Sales Automation and Follow Ups
Pipedrive: Automation features fire on triggers tied to a deal, person, activity, lead, organization, or project. For example, a lead from one source can trigger a follow-up task the same day it arrives.
Закрыть CRM: Sales automation points outward. Workflows assign leads to a user or user group, then start outbound communication by email, SMS, or calls. The company positions these tools as a way to double rep productivity.

5. Функции ИИ
Pipedrive: The AI Sales Assistant reads your pipeline and suggests which deal to touch next. It works best when your data is tidy and your stages are consistent.

Закрыть CRM: The Call Assistant transcribes and summarises every phone call automatically. Reps stay in the conversation instead of typing while a prospect talks.

6. Email Marketing and Email Sequences
Pipedrive: Campaigns handle real email marketing with templates, segments, and open tracking. That puts newsletters and drip mail in the same system as your deals.

Campaign building uses a drag-and-drop editor, so marketing tasks do not need a designer.

Закрыть CRM: The focus is one-to-one outreach, not bulk marketing. You create personalised email templates and email sequences that pause when a prospect replies, all managed from a shared inbox.

7. Reporting and Detailed Reports
Pipedrive: Reporting is broad. Activities performance and email performance reports sit next to deal forecasts, and advanced reporting on higher tiers adds custom dashboards for sales performance.

Закрыть CRM: Reports track how leads move through the pipeline and compare one period against another. Call and SMS metrics are the strongest part of the set.

8. Интеграции и другие приложения
Pipedrive: The marketplace holds over 400 integrations. Popular picks include SendPulse, Квикбукс, Trello, Microsoft Teams, Asana, Slack, Intercom, Zoom, and Fireflies.ai.

Закрыть CRM: Over 100 integrations cover communication, automation, finance, support, lead generation, marketing, and collaboration. Microsoft 365, HubSpot, Segment, Gong, JustCall, and Help Scout are all supported.

💡 Полезный совет: Both platforms integrate with Zapier. If your favourite app is missing from either marketplace, that is usually the fastest bridge.
9. Projects, Documents and Templates
Pipedrive: Projects turn a won deal into delivery work with boards and tasks. Documents and templates let you send quotes and contracts without leaving the record.

Signed documents log back against the deal, which keeps handover data in one place.

Закрыть CRM: Post-sale project work is not the goal here. Teams that need delivery tracking usually connect a separate tool for that stage.
10. Ease of Use and Mobile Access
Pipedrive: G2 reviews highlight the user friendly interface, and the user interface is rated easier to navigate than the alternative here. The mobile app adds geolocation, offline access, and call logging for reps in the field.
Закрыть CRM: There is a learning curve at first, though the layout gets easier once reps know where things live. The mobile app carries core communication tools but is thinner for field sales.
11. Ценообразование и стоимость
Let us put the plans side by side.
| Уровень | Пайпдрайв | Закрыть CRM |
|---|---|---|
| Бесплатно | ❌ | ❌ |
| Вход | Лайт: 14 долларов США/пользователь/месяц | Основные расходы: 35 долларов за место в месяц. |
| Середина | Рост: 24 доллара США/пользователь/месяц | Рост: 99 долларов США/место/месяц |
| Верхняя | Премиум-подписка: 49 долларов США/пользователь/месяц | Стоимость: 139 долларов США/место/месяц |
| Вершина | Ultimate: 69 долларов США/пользователь/месяц | — |
Pipedrive: Four plans give you room to start cheap and upgrade later. Even the Ultimate plan costs less per user than Close CRM’s mid tier, and higher tiers pack in more features than similarly priced rivals.
Закрыть CRM: This is a premium, all-inclusive product. The seat price covers the phone system, so the comparison is fairer once you add a dialer subscription to the Pipedrive column.

Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Пайпдрайв | $21 cheaper per seat at entry |
| Heavy phone work | Закрыть CRM | Built in calling and power dialer |
| Визуальное управление конвейером | Пайпдрайв | Drag-and-drop deal stages |
| Email-маркетинговые кампании | Пайпдрайв | Native campaign строитель |
| Automated outbound sequences | Закрыть CRM | Email, SMS, and call workflows |
| Field sales on mobile | Пайпдрайв | Offline access and geolocation |
💰 Ваш бюджет
Pipedrive is the cheaper entry point at $14 per user. Close CRM asks $35 per seat, but that price already covers the phone system.
🔌 Ваш технологический стек
Count the other apps you must integrate. A 400-strong marketplace favours Pipedrive, while teams already running Gong or JustCall may prefer the Close CRM side.
📞 Ваш процесс продаж
Long, multi-stage deals suit a visual board. High-volume outbound suits a dialer and a call queue.
🎓 Ваш уровень опыта
New reps get productive faster on a drag-and-drop board. Expect a short learning curve before the Close CRM layout clicks.
🆓 Бесплатные пробные версии и демо-версии
Neither product has a free plan, so use the free 14-day trials. If you are interested in both, import twenty real leads and run a normal week on each.
🛟 Варианты поддержки
Close CRM keeps an in-house support team across time zones with replies under two hours on average. Pipedrive routes you to a chatbot first, and live chat with a person needs a higher plan.
Руководство по переключению
Already on one of these? Here is what changes when you move.
🔄 Переходите с Pipedrive на Close CRM?
✅ Что вы получите:
- Native calling, SMS, and call recording inside the CRM
- Power dialer and AI call transcription
- Support replies in under two hours on average
❌ Что вы потеряете:
- The drag-and-drop pipeline view your team knows
- Email marketing campaigns and project boards
- Roughly 300 marketplace integrations
📋 Как переключиться:
- Export deals, contacts, and custom fields to CSV
- Start a Close CRM trial and map your fields during import
- Rebuild your Smart Views, then port phone numbers last
🔄 Переходите с Close CRM на Pipedrive?
✅ Что вы получите:
- A lower seat price and four plans to grow into
- Visual pipeline management with unlimited pipelines on higher tiers
- Email marketing, projects, and a stronger mobile app
❌ Что вы потеряете:
- Built in calling, SMS, and the predictive dialer
- Automatic call summaries from the Call Assistant
- Two-hour support replies on every plan
📋 Как переключиться:
- Export leads, contacts, and call notes to CSV
- Create a Pipedrive account and build your stages first
- Import the data, then add a calling app from the marketplace
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and mid-sized sales teams. We did not test enterprise security reviews, custom API builds, or bulk seat licensing. Call quality also depends on your region and carrier, which we could not measure. If you manage fifty or more reps, your limitations and priorities will differ from what we describe here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Пайпдрайв |
| 📊 Управление конвейером | Пайпдрайв |
| 📞 Calling and Dialers | Закрыть CRM |
| 🤖 Автоматизация продаж | Закрыть CRM |
| 📈 Advanced Reporting | Пайпдрайв |
| 🔌 Интеграции | Пайпдрайв |
| 👶 Простота использования | Пайпдрайв |
| 🛟 Поддержка | Закрыть CRM |
| 🏆 Общий победитель | Пайпдрайв |
🏆 ПОБЕДИТЕЛЬ: PIPEDRIVE
Pipedrive wins 5 of 8 categories.
Лучше всего подходит для: visual pipeline management, small businesses, longer sales cycles, field sales teams
These two products chase different buyers. Pipedrive is a sales pipeline you can read at a glance, priced for teams that watch every dollar.
Close CRM is a phone-first system for reps who dial all day. Its calling, SMS, and outreach automation are hard to match at any price.
If your team lives on the phone, the runner-up here is still the right buy. For everyone else, Pipedrive covers more of the sales process for less money.
Больше информации о Pipedrive в сравнении с другими сервисами.
Here is how Pipedrive measures up against other CRM tools:
Pipedrive побеждает в следующих условиях: cheaper paid entry, faster setup for small teams, cleaner deal board
HubSpot побеждает по следующим показателям: a genuine free plan, deeper marketing tools, wider content features
Pipedrive против Salesforce
Pipedrive побеждает в следующих условиях: lower admin overhead, shorter onboarding, predictable per-user cost
Salesforce побеждает по следующим параметрам: custom object depth, huge partner network, large-account governance
Pipedrive побеждает в следующих условиях: sales-first reporting, mature deal forecasting, stronger sales mobile app
В понедельник CRM-системы добились успеха в следующих областях: flexible board building, cross-team work views, colourful task tracking
Pipedrive побеждает в следующих условиях: richer automation triggers, larger app marketplace, deeper campaign features
Капсульная CRM побеждает по: a free starter tier, simpler contact records, lighter daily interface
Больше информации о Close CRM по сравнению с другими сервисами.
This video lines Close CRM up against other options before we dig in:
Закрыть CRM против Немедленно
Достижение высоких результатов в сфере CRM по следующим направлениям: голос plus SMS in one place, full deal records, live call routing
Мгновенно выигрывает по: inbox rotation at scale, cheaper холодное электронное письмо seats, deliverability warm-up
Достижение высоких результатов в сфере CRM по следующим направлениям: dialer speed, call transcription, cleaner rep workspace
Кеап побеждает по: invoicing and payments, appointment booking, small-business marketing automation
Сравнение CRM и ActiveCampanion
Достижение высоких результатов в сфере CRM по следующим направлениям: outbound calling, rep-level activity metrics, prospect Smart Views
ActiveCampaign побеждает по: broadcast email design, lifecycle nurture flows, lower cost per contact
Close CRM против Freshsales CRM
Достижение высоких результатов в сфере CRM по следующим направлениям: dialer depth, faster human support, tighter outbound workflows
CRM-система Freshsales выигрывает по следующим параметрам: lower seat pricing, built-in chat widgets, tie-ins to a wider product suite
Часто задаваемые вопросы
Какая CRM-система лучше, чем Pipedrive?
It depends on the job. Close CRM is better for phone-heavy outbound teams. HubSpot suits marketing-led growth. For visual deal tracking on a small budget, Pipedrive still wins.
What is the difference between Pipedrive and Cloze?
They are separate products. Cloze is a relationship assistant that builds contact history automatically. Pipedrive is a sales pipeline CRM for teams that manage deals through stages.
Для чего используется команда Close IO?
Close.io is the former name of Close CRM. Teams use it for inside sales: calling, SMS, email sequences, and tracking leads through the pipeline from one screen.
Можно ли использовать Pipedrive в качестве CRM-системы?
Yes. It is a full CRM. You store contacts, log sales activities, manage deals across stages, and pull detailed reports on sales performance.
What is better, HubSpot or Pipedrive?
HubSpot offers a free plan and stronger marketing features. Pipedrive costs less on paid tiers and gives sales teams a simpler pipeline. Pick by which side matters more.













