

⚡ Краткий вывод:
- Цены: Pipedrive starts at $14/user/month vs Close CRM at $35/seat/month
- Лучше всего подходит для: Pipedrive for visual pipeline management and structured sales cycles; Close CRM for high-volume outbound teams with built-in calling and SMS
- Ключевое отличие: Close CRM includes native calling, SMS, and a power dialer; Pipedrive requires third-party integrations for calling functionality
- Наш выбор: Pipedrive for most small-to-medium businesses — more affordable entry price, stronger visual pipeline, and a broader integration library

Pipedrive vs Close CRM are both built for sales teams.
But they target very different types of sales work.
Pipedrive specializes in visual pipeline management and deal tracking.
Close CRM focuses on high-volume outbound sales with built-in calling and SMS.
Pick the wrong one and you’ll pay for features you don’t need.
Обзор
This comparison covers pricing, pipeline management, автоматизация, calling features, integrations, and reporting.
Our sources include published documentation, pricing pages, and G2 reviews for both tools.
Наши авторы также провели некоторое время, непосредственно работая с каждой платформой.
Эти наблюдения представлены в разделах «Что заметила наша команда» ниже.
Что такое Pipedrive?
Pipedrive is a CRM built around visual sales pipeline management.
It helps small-to-medium sales teams track deals, manage contacts, and follow up on leads.
The drag-and-drop pipeline makes it easy to move deals between stages.
Pipedrive also includes an AI Sales Assistant that suggests next actions based on deal activity.
It connects with over 400 apps including Slack, Zoom, Microsoft Teams, Asana, and QuickBooks.

Пайпдрайв
Pipedrive gives sales teams a clear visual view of every deal in the pipeline. Custom fields and unlimited pipeline stages let you build a sales process that fits your workflow.
Цены на Pipedrive
Here’s what Pipedrive costs in 2026. All prices are per user per month when billed annually.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 14 долларов США/пользователь/месяц | Фрилансеры and solo reps |
| Рост | 24 доллара США/пользователь/месяц | Начало работы небольших отделов продаж |
| Премиум | 49 долларов США/пользователь/месяц | Командам, нуждающимся в автоматизации и отчетности. |
| Окончательный | 69 долларов США/пользователь/месяц | Larger teams wanting full feature access |
Pricing verified May 2026.

Бесплатная пробная версия: Pipedrive предлагает 14-дневный бесплатный пробный период, для использования которого не требуется указывать данные кредитной карты.
Гарантия возврата денег: Pipedrive does not advertise a standard money-back guarantee; review the cancellation policy before committing to an annual plan.
📌 Примечание: Pipedrive’s Lite plan covers basic pipeline management. Live chat support with a real human is only available on higher-tier plans — the Lite plan relies on чат-бот поддерживать.
⚠️ Предупреждение: Some users report that Pipedrive’s pricing can feel like a bait-and-switch once you realize key features like email sync, automation, and advanced reporting require upgrades or paid add-ons beyond the base plan.
Основные преимущества Pipedrive
Here’s what makes Pipedrive worth considering for your sales team:
- Визуальное управление конвейером обработки данных: Pipedrive’s drag-and-drop pipeline gives you a clear view of every deal at every stage. You can see the total value of deals in each stage at a glance.
- Custom Fields and Stages: You can configure the pipeline to match your exact sales process. Custom fields on deals, contacts, and organizations let you filter and view data the way you need.
- Искусственный интеллект-помощник по продажам: Встроенный ИИ-помощник suggests next actions based on your deal history. It helps reps stay on top of follow-ups without manual reminders.
- Более 400 интеграций: Pipedrive connects with Slack, Zoom, Microsoft Teams, QuickBooks, Asana, Trello, and many other tools. Most integrations are available from the Pipedrive Marketplace.
- Мощное мобильное приложение: The Pipedrive mobile app includes geolocation, offline access, and call logging. This makes it practical for field sales teams who aren’t always at a desk.
- Подробная отчетность: Pipedrive offers reports on activities, email performance, and sales pipeline value. Higher-tier plans include more advanced reporting dashboards.

Что заметила наша команда
Наш писатель signed up for Pipedrive and spent several days exploring the platform and pipeline setup. Here’s what stood out:

Преимущества и недостатки Pipedrive
✅ Плюсы
- Visual drag-and-drop pipeline that’s easy to navigate from day one
- Affordable entry price at $14/user/month makes it accessible for малый бизнес
- 400+ integrations including Slack, Zoom, and Microsoft Teams
- Mobile app with geolocation and offline access for field sales
- Custom fields and unlimited pipeline stages on higher plans
❌ Минусы
- No built-in calling or SMS — requires third-party integrations
- Live human support only available on higher-tier plans
- Key features like automation and advanced reporting locked behind premium tiers
Что такое Close CRM?
Close CRM is a sales platform designed for high-volume inside sales teams.
It includes native calling, SMS messaging, and email automation — all in one place.
Close’s power dialer lets reps dial multiple numbers and routes calls to an available rep when a human answers.
The Call Assistant automatically transcribes and summarizes phone calls so reps can focus on conversations instead of notes.
Close is designed for outbound teams that want to manage every communication channel without leaving the CRM.

Закрыть CRM
Close CRM puts calling, SMS, and email into one platform. Its power dialer and AI call transcription are built for outbound sales teams that live on the phone.
Цены на CRM-систему Close
Here’s what Close CRM costs in 2026. Prices are per seat per month billed annually.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 35 долларов за место в месяц | Небольшие команды, начинающие с исходящих продаж. |
| Рост | 99 долларов за место в месяц | Teams needing power dialer and automation |
| Шкала | 139 долларов за место в месяц | High-volume teams with predictive dialing needs |
Pricing verified May 2026.

Бесплатная пробная версия: Close CRM offers a free trial period — check the Close website for current trial terms.
Гарантия возврата денег: Close CRM pricing is transparent with no hidden fees; review their terms page for refund details.
📌 Примечание: Close CRM adds $49 per additional user per month beyond the base seat included in each plan. For growing teams, factor this into your total cost before comparing with Pipedrive’s per-user pricing.
⚠️ Предупреждение: Close’s Essentials plan at $35/seat/month doesn’t include the power dialer or predictive dialing. Those features require the Growth or Scale plan, which significantly increases the cost per user.
Основные преимущества Close CRM
Here’s what makes Close CRM worth considering for outbound sales teams:
- Встроенные функции звонков и SMS: Close CRM includes native phone calling and SMS messaging without needing a third-party integration. All communications are logged automatically inside the CRM.
- Power Dialer: The power dialer lets sales reps dial multiple numbers at once. When a human answers, the system routes the call to an available rep immediately.
- Автоматизированная расшифровка телефонных разговоров: The Call Assistant transcribes and summarizes phone calls automatically. Reps can focus on the conversation instead of taking notes.
- Automated Email Sequences: Close lets you create personalized email templates and automated информационно-просветительская работа sequences. These sequences can include calls and SMS alongside email steps.
- Интеллектуальные представления: Smart Views let reps filter and categorize leads by priority, activity, or custom criteria. This helps teams focus on the most urgent contacts without digging through data.
- Быстрая поддержка клиентов: Close’s in-house support team operates across multiple time zones. The average response time is under 2 hours, which is faster than most CRM support options.

Что заметила наша команда
Our writer signed up for Close CRM and explored the входящие, calling features, and workflow automation tools. Here’s what stood out:

Close CRM Pros & Cons
✅ Плюсы
- Built-in calling, SMS, and email automation — no third-party tools needed
- Power dialer and predictive dialing for high-volume outbound teams
- AI call transcription and summarization built into the platform
- Responsive customer support with under-2-hour average response time
❌ Минусы
- Higher starting price at $35/seat/month compared to Pipedrive’s $14/user/month
- Power dialer only available on Growth and Scale plans, not Essentials
- Interface has a learning curve for users new to inside sales workflows
Сравнение характеристик
Here’s a side-by-side look at how Pipedrive and Close CRM handle the features that matter most to sales teams.
| Особенность | Пайпдрайв | Закрыть CRM |
|---|---|---|
| Начальная цена | 14 долларов США/пользователь/месяц | 35 долларов за место в месяц |
| Бесплатный план | ❌ | ❌ |
| Визуальный конвейер | ✅ | ✅ |
| Встроенные функции вызова | ❌ | ✅ |
| Встроенный SMS | ❌ | ✅ |
| Power Dialer | ❌ | ✅ (Growth/Scale only) |
| Искусственный интеллект-помощник по продажам | ✅ | ✅ |
| Последовательности электронных писем | ✅ (более дорогие тарифные планы) | ✅ |
| Мобильное приложение | ✅ (geolocation, offline) | ✅ (ограниченное количество) |
| Интеграции | 400+ | 100+ |
| Call Recording | ❌ (требует интеграции) | ✅ |
| Лучше всего подходит для | Визуальное управление конвейером | Крупномасштабные исходящие продажи |
1. Управление конвейером
Pipedrive: Pipedrive’s visual drag-and-drop pipeline is the centerpiece of the platform. You can see every deal by stage, spot bottlenecks at a glance, and move contacts through the sales process with a single drag. Custom pipeline stages let you map the tool to your specific sales process, and the platform shows the total value of deals at each stage. On higher plans, unlimited pipelines let teams manage multiple products or territories separately.

Закрыть CRM: Close also includes a pipeline view, but pipeline management isn’t the platform’s primary strength. Close’s interface is built around the Inbox — a unified view of all leads, calls, emails, and tasks. The Smart Views feature lets reps filter and segment leads based on activity, status, or custom criteria, which is useful for high-volume teams. Pipeline visualization is available but less prominent than in Pipedrive.
2. Built-In Calling and Communication
Pipedrive: Pipedrive does not include built-in calling or SMS. To make calls from inside Pipedrive, you need a third-party integration — tools like JustCall, Aircall, or Zoom Phone connect through the Pipedrive Marketplace. This works well enough, but it adds cost and setup time. Email automation is available on higher-tier plans.
Закрыть CRM: Close includes built-in calling, SMS messaging, and email — all native to the platform. Every call and SMS is logged automatically. The Call Assistant transcribes and summarizes calls so reps don’t need to take notes during conversations. This is Close’s biggest differentiator over Pipedrive and most other CRMs in this price range.

⚠️ Предупреждение: If your team makes high volumes of outbound calls daily, choosing Pipedrive without a calling integration will create friction. Budget for a calling add-on if you go with Pipedrive.
3. Автоматизация продаж
Pipedrive: Pipedrive’s automation engine triggers actions based on changes to deals, contacts, activities, leads, organizations, or projects. For example, you can automatically assign a new deal to a rep when a lead comes in from a specific source. The AI Sales Assistant also nudges reps toward their next best action. Automation features expand significantly on the Premium and Ultimate plans.

Закрыть CRM: Close’s automation is built around outreach — assigning leads to reps and triggering outbound communication via email, SMS, or calls. Workflow automation tools are designed to double rep productivity by removing manual follow-up steps. The predictive dialer and power dialer both automate the dialing process itself, which is something Pipedrive can’t match natively.

4. Управление потенциальными клиентами
Pipedrive: Pipedrive’s leads inbox lets you store unqualified contacts separately from active deals. When a lead is ready, you convert it into a deal and it enters the pipeline. Custom fields let you filter leads by any attribute you define. The visual pipeline makes it easy to see which stage deals are at and what follow-up actions are needed.
Закрыть CRM: Close manages leads through its unified Inbox and Smart Views system. Reps can filter and prioritize leads by call history, email opens, or custom status fields. Close’s lead management is designed for speed — the goal is to get reps communicating with leads as fast as possible. The platform categorizes notes and call logs in a way that makes client records easy to scan quickly.

5. Отчетность и аналитика
Pipedrive: Pipedrive offers detailed reports on sales activities, email performance, revenue forecasting, and pipeline value. You can track which reps are hitting targets and where deals are stalling. Advanced reporting dashboards unlock on Premium and Ultimate plans. The reports give you useful insight into sales performance across the whole team.

Закрыть CRM: Close’s reporting tracks lead movements in the pipeline and compares performance across different time periods. Call activity reports show how many dials, connects, and conversations each rep is having. You can compare performance between reps and identify which outreach sequences are driving results. Reporting is particularly strong for call-heavy sales teams.

6. Пользовательский интерфейс и удобство использования
Pipedrive: Pipedrive is widely praised for its user-friendly interface. The visual pipeline is intuitive from the start — most new users can navigate it without much training. G2 reviews frequently highlight ease of navigation as a strength. The drag-and-drop features make it simple to move deals and monitor progress without a learning curve.
Закрыть CRM: Close’s interface has a steeper learning curve, especially for users coming from a simpler pipeline-focused CRM. The Inbox-based layout feels different from traditional CRMs. That said, once users get familiar with it, the interface is designed to keep reps focused on communication tasks rather than data entry. Smart Views and the unified inbox make daily workflows faster for experienced users.
7. Интеграции
Pipedrive: Pipedrive has a marketplace with over 400 integrations. It connects natively with Slack, QuickBooks, Trello, Microsoft Teams, Asana, Zoom, and Intercom, among many others. Запьер extends this further to thousands of additional apps. For businesses with diverse tech stacks, Pipedrive’s integration library is a clear advantage.

Закрыть CRM: Close has over 100 integrations covering communication, automation, finance, support, lead generation, and marketing. Key integrations include Microsoft 365, HubSpot, Segment, Gong, JustCall, and Help Scout. Zapier is also supported. While the integration library is smaller than Pipedrive’s, Close covers the tools that outbound sales teams use most.

8. Поддержка клиентов
Pipedrive: Pipedrive provides a support chatbot for all users, but G2 reviews note that the chatbot isn’t always helpful. Live chat with a real human requires a higher-tier plan. Some customer feedback suggests that Pipedrive’s support could be more responsive, particularly for users on entry-level plans who encounter technical issues.
Закрыть CRM: Close has an in-house support team that spans multiple time zones. The average response time is under 2 hours, which is significantly faster than most CRM providers. G2 reviews consistently highlight Close’s support as a standout strength. Email support is described as fast and effective by a large portion of customers.
📌 Примечание: If support quality matters to your team, Close CRM has a clear advantage here. Pipedrive’s entry-level support relies on chatbot only, while Close provides real human support across all plans.
9. Pricing & Cost
Here’s a direct pricing comparison between Pipedrive and Close CRM plans.
| Уровень плана | Пайпдрайв | Закрыть CRM |
|---|---|---|
| Вход | Lite: $14/user/month | Essentials: $35/seat/month |
| Середина | Growth: $24/user/month | Growth: $99/seat/month |
| Upper-Mid | Premium: $49/user/month | Scale: $139/seat/month |
| Высший уровень | Ultimate: $69/user/month | — |
Pipedrive: Pipedrive’s entry price at $14/user/month is lower than almost any close competitor in the full-featured CRM space. However, key features like advanced automation and detailed reporting require upgrading. Some users feel the need to constantly upgrade plans to unlock features that feel standard elsewhere.
Закрыть CRM: Close’s pricing is higher but more all-inclusive at each tier. The Essentials plan at $35/seat/month bundles calling, SMS, and email into the base price. For teams that would pay separately for a calling tool alongside a cheaper CRM, Close’s total cost can actually be competitive. There are no hidden fees, and pricing is transparent.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Lower entry-level price | Пайпдрайв | $14 vs $35 per seat/month |
| Встроенные функции звонков и SMS. | Закрыть CRM | Native, no third-party needed |
| Visual drag-and-drop pipeline | Пайпдрайв | Purpose-built for pipeline clarity |
| Массовые исходящие звонки | Закрыть CRM | Power dialer and predictive dialer included |
| Больше интеграций со сторонними сервисами | Пайпдрайв | 400+ vs 100+ integrations |
| Faster customer support | Закрыть CRM | Under-2-hour response vs chatbot only |
| Field sales with mobile access | Пайпдрайв | Geolocation and offline mobile app |
💰 Ваш бюджет
Pipedrive starts at $14/user/month, making it the more affordable option for budget-conscious teams. Close CRM starts at $35/seat/month, but includes calling and SMS that Pipedrive charges extra for via integrations — so compare total cost, not just base price.
🔌 Ваш технологический стек
If your team already uses Slack, Zoom, or Microsoft Teams, Pipedrive connects with all of them natively. Close CRM integrates with fewer tools but covers the essentials for outbound teams, including HubSpot, Gong, and JustCall.
📞 Your Sales Activities
If your sales process involves a high volume of daily calls, Close CRM’s built-in calling and power dialer will save your team significant time. Pipedrive teams who rely on phone outreach will need to add a third-party calling tool and pay for it separately.
🎓 Ваш уровень опыта
Pipedrive has a friendlier learning curve for people new to CRM software. Its visual pipeline is easy to understand from day one. Close CRM requires more onboarding time but rewards experienced sales reps with a faster daily workflow once they’re familiar with the interface.
🆓 Бесплатные пробные версии и демо-версии
Pipedrive offers a 14-day free trial with no credit card required. Try it with a real deal or two from your pipeline before committing. Close CRM also offers a trial period — run a week of outbound calls through it to see if the communication workflow fits your team.
🛟 Варианты поддержки
Close CRM’s support team responds in under 2 hours on average, and operates across multiple time zones. Pipedrive’s chatbot support on entry-level plans leaves something to be desired — if you need human help quickly, you’ll need a premium Pipedrive plan or to budget for Close instead.
Руководство по переключению
Уже используете одну из этих CRM-систем? Вот чего следует ожидать при переходе на неё.
🔄 Переходите с Pipedrive на Close CRM?
✅ Что вы получите:
- Built-in calling and SMS without paying for a separate integration
- Power dialer and predictive dialing for faster outbound campaigns
- Faster customer support with human agents across multiple time zones
❌ Что вы потеряете:
- Pipedrive’s highly intuitive visual pipeline and drag-and-drop deal management
- 400+ native integrations — Close CRM has a smaller integration library
- Geolocation and offline access in the mobile app for field sales
📋 Как переключиться:
- Export your deals, contacts, and activities from Pipedrive as a CSV file
- Create your Close CRM account and set up pipelines and custom fields
- Import contacts via Close’s CSV import tool and reconnect any integrations
🔄 Переходите с Close CRM на Pipedrive?
✅ Что вы получите:
- A more intuitive visual pipeline that’s easier to use without training
- Lower per-user pricing starting at $14/user/month
- Access to 400+ integrations for a broader tech stack
❌ Что вы потеряете:
- Built-in calling, SMS, and the power dialer — you’ll need a paid calling integration
- Автоматическая расшифровка телефонных разговоров с помощью ИИ и составление сводок по звонкам.
- Close’s fast in-house support response times
📋 Как переключиться:
- Export your leads and contacts from Close CRM using the built-in export tool
- Sign up for Pipedrive and configure your pipeline stages and custom fields
- Import your data via Pipedrive’s CSV import and set up a calling integration from the Marketplace
Что не было рассмотрено в нашем обзоре
This comparison focused on individual reps and small-to-medium sales teams. We didn’t evaluate enterprise features like SSO, advanced user permissions, or custom contract pricing. Our observations are based on the May 2026 versions of both platforms — features and pricing may have changed since this was written. If you’re managing a large inside sales floor with 50+ reps, your priorities around call center functionality and admin controls may differ from what we’ve covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Пайпдрайв |
| 🖥️ Pipeline Management | Пайпдрайв |
| 📞 Built-In Calling & SMS | Закрыть CRM |
| ⚙️ Sales Automation | Закрыть CRM |
| 👶 Простота использования | Пайпдрайв |
| 🔌 Интеграции | Пайпдрайв |
| 📊 Reporting & Analytics | Галстук |
| 🛟 Служба поддержки клиентов | Закрыть CRM |
| 🏆 Общий победитель | Пайпдрайв |
🏆 ПОБЕДИТЕЛЬ: PIPEDRIVE
Pipedrive wins 4 out of 8 categories, with Close CRM winning 3 and one tie.
Лучше всего подходит для: small businesses managing structured sales cycles, teams needing broad integrations, field sales with mobile access
Pipedrive and Close CRM serve genuinely different sales teams.
Pipedrive is the better choice for most businesses starting with CRM software.
Its visual pipeline, low entry price, and user friendly interface make it practical for teams that don’t need built in calling tools.
Close CRM is the right pick if your team runs high-volume outbound calls every day.
The built-in calling, power dialer, and AI call transcription remove friction that slows down phone-heavy sales processes.
Both platforms connect with other apps through Zapier, so your existing tools can stay in the mix.
Close CRM is sales focused in a way most CRMs aren’t — communication is the core, not an add-on.
If you’re still deciding, use both free trials with real deals from your pipeline to see which one fits your sales activities best.
Больше информации о Pipedrive в сравнении с другими сервисами.
Here’s how Pipedrive stacks up against other popular CRM tools:
Pipedrive побеждает в следующих условиях: simpler pipeline-focused interface, lower per-user pricing at entry level, stronger native integration library for CRM-specific tools
GoHighLevel побеждает по: all-in-one marketing and sales platform with landing pages, built-in SMS, and white-label capabilities not available in Pipedrive
Pipedrive побеждает в следующих условиях: predictable per-user pricing without contact-count restrictions, more straightforward pipeline UI for sales-only teams
HubSpot побеждает по следующим показателям: a generous free CRM tier for small teams, tighter marketing and CRM integration in a single platform
Pipedrive побеждает в следующих условиях: much lower total cost of ownership for small businesses, faster setup without a dedicated admin, user-friendly interface that doesn’t require training
Salesforce побеждает по: far deeper customization and enterprise-grade scalability for large organizations with complex CRM requirements
Pipedrive против ActiveCampaign
Pipedrive побеждает в следующих условиях: dedicated sales pipeline focus with clearer deal stage tracking, more intuitive for pure sales teams without marketing needs
ActiveCampaign побеждает по: advanced email marketing automation and customer journey tools that go beyond what Pipedrive’s email features offer
Больше информации о Close CRM по сравнению с другими сервисами.
Here’s how Close CRM compares to other tools in its space:
Достижение высоких результатов в сфере CRM по следующим направлениям: native calling and power dialer out of the box, purpose-built for inside sales teams that live on the phone
HubSpot побеждает по следующим показателям: a free CRM tier that scales, more developed marketing automation tools, and a larger library of native integrations
Достижение высоких результатов в сфере CRM по следующим направлениям: AI call transcription and dedicated power dialer, stronger focus on individual rep productivity for outbound calls
GoHighLevel побеждает в следующих матчах: white-label agency tools, built-in funnel строитель, and a broader marketing automation suite for agencies managing multiple clients
Close CRM против Freshsales CRM
Достижение высоких результатов в сфере CRM по следующим направлениям: more specialized calling tools including predictive dialer, faster support response times across time zones
CRM-система Freshsales выигрывает по следующим параметрам: lower entry pricing for teams that don’t need high-volume calling, a broader free plan with more features included
Часто задаваемые вопросы
Какая CRM-система лучше, чем Pipedrive?
It depends on what you need. HubSpot is better if you want a free tier and strong marketing tools. Salesforce is better for large enterprise teams that need deep customization. Close CRM is better if built-in calling and high-volume outbound sales are your priority. Pipedrive remains a strong choice for teams focused on pipeline management and deal tracking at an accessible price.
В чём разница между Pipedrive и Close CRM?
Pipedrive is built around visual pipeline management — it excels at tracking deals through structured sales stages. Close CRM is built around communication — it includes native calling, SMS, and email with a power dialer for high-volume outbound teams. Pipedrive is more affordable at entry level; Close is more all-inclusive for phone-heavy sales roles.
Для чего используется Close CRM?
Close CRM is used by inside sales teams that need to make high volumes of outbound calls and manage follow-up sequences. It combines calling, SMS, and email automation in one platform so reps don’t have to switch between tools. It’s designed for sales-focused businesses that prioritize speed of communication over complex pipeline visualization.
Подходит ли Pipedrive для малого бизнеса?
Yes — Pipedrive’s Lite plan at $14/user/month makes it one of the more accessible CRM options for small businesses. The visual pipeline is intuitive enough that most teams don’t need extensive onboarding. It works well for businesses with structured sales cycles, longer deal timelines, and a need to track multiple opportunities and follow ups simultaneously.
Что это такое? лучшая CRM for sales teams in 2026?
Pipedrive is the better overall choice for most sales teams, particularly those managing structured pipelines and deal stages. Close CRM is the better pick for inside sales teams that depend on high call volumes and want everything — calls, SMS, and email — in one platform. Both are solid; the right choice comes down to how your team sells.













