How to Use Mailchimp 2026 — Send First Campaign in 20 Minutes

Быстрый старт

This guide covers every Mailchimp feature:

• Начиная — Create your Mailchimp account and basic setup
• Как использовать email-маркетинг — Build and send email campaigns from one dashboard
• Как использовать автоматизацию маркетинга — Send automated emails that run without you
• How to Use Audience Management — Organize contact data into lists, tags and segments
• How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
• Как использовать инструменты для создания контента — Design emails with drag and drop content blocks
• How to Use AI Marketing Tools — Write subject lines and copy in seconds
• How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
• How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
• How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates

Необходимое время: 5 минут на каждый фильм

Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы

Почему стоит доверять этому руководству?

I have used Mailchimp for three years and tested every feature covered here.

This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.

Mailchimp is the best known email marketing software on the market today.

It was founded in 2001 and now has over 20 million users.

Email marketing still earns one of the highest returns of any channel.

Most beginners choose Mailchimp because the free plan costs nothing.

But most people only scratch the surface of what this email marketing platform can do.

This guide shows you how to use Mailchimp feature by feature.

Step by step instructions, with screenshots and pro tips.

Mailchimp Tutorial

This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.

Mailchimp

Send your first campaign today without touching code. Mailchimp gives you a drag and drop email строитель and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.

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Getting Started with Mailchimp

Before you use Mailchimp features, finish this one-time setup.

Это займет около трех минут.

Here is my personal walkthrough of the setup:

Теперь давайте разберем каждый шаг.

Step 1: Create Your Mailchimp Account

Go to the Mailchimp website and click Sign Up Free.

Enter your name and email address, then pick a password.

Open the activation email and confirm your address.

✓ Контрольная точка: Your new Mailchimp account is live.

Шаг 2: Настройте свой бизнес-профиль

Mailchimp asks for your бизнес name and physical address.

Every email you send needs that physical address in the footer.

Вот как это выглядит:

✓ Контрольная точка: You can see the Mailchimp dashboard.

Step 3: Create Your First Audience

Click Audience in the left sidebar, then create a list.

Mailchimp automatically generates a signup form for each list you create.

You can create multiple lists for different audiences later.

Как использовать email-маркетинг Mailchimp

Email-маркетинг lets you plan, write and send email campaigns from one screen.

Вот пошаговая инструкция по его использованию.

Step 1: Pick a Campaign Type

Click Create in the top corner, then choose Email.

Mailchimp offers several campaign types, including regular and plain текст.

Step 2: Choose Your Audience

Use the drop down menus to pick a list or segment.

Then write a subject line and preview text that match.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Шаг 3: Отправить или запланировать

Send the email immediately or schedule it for a better hour.

Double check everything before you hit send.

Personalized emails feel relevant, so they earn more clicks.

Как использовать автоматизацию маркетинга Mailchimp

Маркетинг Автоматизация sends automated emails based on what each subscriber does.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Journey Builder

Go to Automations, then click Customer Journeys.

Customer journeys map every step after someone joins.

Step 2: Choose a Starting Point

Pick a trigger like signup, purchase or link click.

A simple example is a welcome email sent one hour later.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Step 3: Add Branches and Delays

Add rules so each branch builds a customized path.

Automated sequences then provide customers with timely follow up.

Как использовать систему управления аудиторией Mailchimp

Управление аудиторией keeps your contact data clean, tagged and easy to search.

Вот пошаговая инструкция по его использованию.

Step 1: Import Contacts

Click Add Contacts, then upload a csv file.

Map each column so contact data lands in the right field.

Step 2: Tag and Segment

Tag your best customers, new leads and lapsed buyers separately.

Free plans allow up to five conditions per segment.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Step 3: Clean the List

Remove hard bounces every month to protect your sender reputation.

Mailchimp counts the same contact once across every list.

Segmentation lifts engagement by targeting behavior and demographics.

Как использовать Mailchimp для маркетинга в социальных сетях

Социальные сети Маркетинг lets you post and run ads from the same dashboard.

Вот пошаговая инструкция по его использованию.

Шаг 1: Подключите свои учетные записи

Open Campaigns, then link your social media accounts.

Mailchimp supports Facebook, Instagram and X.

Step 2: Create a Post

Write your copy, add an image and choose a channel.

Reuse the same offer you sent by email that week.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Шаг 3: Запланируйте это.

Set a date and time, then confirm the queue.

Posts publish without you opening another tab.

Как использовать инструменты создания контента Mailchimp

Инструменты для создания контента gives you a drag and drop email builder for any layout.

Вот пошаговая инструкция по его использованию.

Шаг 1: Откройте конструктор электронных писем

Choose a layout, then open the editor.

Drag content blocks like text, image and button onto the canvas.

Step 2: Add Your Own Content

Swap the placeholder copy for your own content and brand colors.

Visual elements like buttons lift click rates fast.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Step 3: Save It for Later

Save the design as a template to build reusable layouts.

Mobile-first layouts matter because most people read on phones.

Как использовать маркетинговые инструменты Mailchimp на основе искусственного интеллекта

AI Marketing Tools writes copy, picks send times and suggests designs for you.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Creative Assistant

Найдите инструменты искусственного интеллекта inside the email builder toolbar.

It pulls colors and fonts straight from your website.

Step 2: Generate Subject Lines

Describe your offer and let the помощник suggest options.

Pick the one that reads clearly in a crowded inbox.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Step 3: Test the Winner

Mailchimp allows A/B testing on campaigns of any size.

It recommends at least 5,000 recipients for reliable results.

Как использовать шаблоны цифрового маркетинга Mailchimp

Digital Marketing Templates gives you 137 email templates plus landing page layouts.

Вот пошаговая инструкция по его использованию.

Шаг 1: Просмотрите библиотеку

Open the Templates tab from the left sidebar.

Filter by goal, such as welcome, promotion or newsletter.

Step 2: Customize the Layout

Replace the stock images and text with your own.

Keep one clear call-to-action per email template.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Step 3: Save as Your Default

Star the template so it opens first next time.

Consistent design makes every Mailchimp campaign feel familiar.

Как использовать платформу Mailchimp для генерации лидов

Lead Generation Platform helps you collect email addresses through forms and pages.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Form Builder

Go to Audience, then Signup Forms.

The Form Builder controls every field your visitors see.

Step 2: Choose Your Form Type

Pick embedded forms for your website or a pop up for exits.

Add form fields for name and email address only.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Step 3: Publish a Landing Page

Landing pages capture new leads without any website build.

Connect your online store to track which signups actually buy.

How to Use Mailchimp Analytics & Reporting Tools

Аналитика & Отчетность Инструменты shows open rates, click rates and revenue for every send.

Вот пошаговая инструкция по его использованию.

Шаг 1: Откройте вкладку «Отчеты».

Click Campaigns, then Reports.

Mailchimp reports show open rates and click rates per campaign.

Step 2: Read the Key Metrics

Check unsubscribe rates, delivery rates and bounces together.

Rising bounces usually mean your list needs cleaning.

Вот как это выглядит:

✓ Контрольная точка: The screen matches the example above.

Шаг 3: Действуйте на основе данных

Analyzing these metrics helps you refine the next campaign.

Repeat what worked and drop what nobody clicked.

A clear call-to-action often moves results more than design.

Mailchimp Pro Tips and Shortcuts

After three years of sending emails with Mailchimp, here are my best tips.

Watch the biggest benefits in action:

Клавиатурные сочетания

Скрытые функции, которые большинство людей упускают из виду.

• Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
• Контент-студия: One library holds every image you reuse across campaigns.
• Conditional merge tags: Show different text to different segments inside one email.

Mailchimp Common Mistakes to Avoid

Mistake #1: Buying an Email List

Mistake #2: Sending With No Plan

Mistake #3: Ignoring the Contact Count

Mailchimp Troubleshooting

Problem: My Emails Land in Spam

Причина: A weak sender reputation from old or bought addresses.

Исправить: Authenticate your domain, clean the list and cut image-heavy layouts.

Problem: Import Failed or Dropped Rows

Причина: The csv file has merged cells or missing email columns.

Исправить: Save as plain CSV, then map each field when you import contacts.

Problem: My Automation Never Fired

Причина: The journey was built but never switched on.

Исправить: Open Customer Journeys and confirm the status reads Sending.

📌 Примечание: If none of these help, contact Mailchimp support.

Что такое Mailchimp?

Mailchimp is an email marketing platform that helps businesses grow through email.

Think of it like a post office, a designer and an analyst in one account.

Посмотрите этот краткий обзор:

В его состав входят следующие ключевые особенности:

• Email-маркетинг: Build and send Mailchimp campaigns from one dashboard.
• Автоматизация маркетинга: Trigger automated emails from any subscriber action.
• Управление аудиторией: Store contact data with tags, segments and notes.
• Social Media Marketing: Schedule posts to your social media accounts.
• Инструменты для создания контента: Design with a drag and drop email builder.
• AI Marketing Tools: Generate subject lines and layouts in seconds.
• Digital Marketing Templates: Pick from 137 email templates and landing pages.
• Lead Generation Platform: Collect email addresses with forms and pop ups.
• Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.

The company was valued at $4.2 billion before Intuit acquired it.

Mailchimp makes list growth simple with hosted forms and pages.

Small teams love Mailchimp because the editor never feels technical.

Полный обзор смотрите в нашем разделе Обзор Mailchimp.

Цены Mailchimp

Here’s what Mailchimp costs in 2026:

The free plan sends to 2,000 subscribers but adds Mailchimp branding.

Бесплатная пробная версия: Yes — one month free on all paid plans.

Гарантия возврата денег: No refunds, but you can downgrade any month.

💰 Лучшее соотношение цены и качества: Standard — it unlocks automated sequences and A/B testing cheaply.

One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.

Mailchimp против альтернатив

How does Mailchimp compare against other popular email marketing tools?

Посмотрите это сравнение:

Краткий выбор:

• Лучший вариант в целом: Mailchimp — the widest feature set for most businesses.
• Оптимальный бюджет: Moosend — lower cost as your list grows.
• Лучший вариант для начинающих: MailerLite — fewer menus and a gentle editor.
• Лучше всего подходит для автоматизации: ActiveCampaign — branching logic Mailchimp cannot match.

🎯 Альтернативы Mailchimp

Looking for Mailchimp alternatives? Here are the top options:

• 🚀 MailerLite: Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
• 🧠 ConvertKit: Built for creators who sell digital products and want tag-based automation instead of rigid lists.
• ⚡ ActiveCampaign: Расширенные функции и CRM tools, best when your customer journeys need many conditions.
• 💰 Мусенд: Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
• 🎯 Брево: Combines email campaigns with SMS and chat, billed per email rather than per contact.

Полный список смотрите в нашем Mailchimp alternatives гид.

⚔️ Сравнение с Mailchimp

Вот как Mailchimp выглядит на фоне каждого из конкурентов:

• Mailchimp против MailerLite: MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
• Mailchimp против ConvertKit: ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
• Mailchimp против ActiveCampaign: ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
• Mailchimp против Moosend: Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
• Mailchimp против Brevo: Brevo bills per email and adds SMS, Mailchimp gives richer design options.

Start Using Mailchimp Now

You learned how to use every major Mailchimp feature:

• ✅ Email-маркетинг
• ✅ Автоматизация маркетинга
• ✅ Audience Management
• ✅ Social Media Marketing
• ✅ Инструменты для создания контента
• ✅ AI Marketing Tools
• ✅ Digital Marketing Templates
• ✅ Lead Generation Platform
• ✅ Analytics & Reporting Tools

Here’s a recap of what you get:

Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.

Большинство людей начинают с email-маркетинга.

It takes less than five minutes, and the free plan costs nothing.

Часто задаваемые вопросы

How to use Mailchimp for beginners?

Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.

Why are people leaving Mailchimp?

Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.

How difficult is it to learn Mailchimp?

Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.

Для чего лучше всего использовать Mailchimp?

Email marketing for малый бизнес and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.

Действительно ли Mailchimp бесплатен?

Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.