📊 Our Test Results:
- ⚙️ Глубина автоматизации: Keap has 50+ workflow templates vs Capsule’s basic task automation — Keap wins
- 💰 Value for Budget: Capsule starts free; Keap starts at $299/month — Capsule wins
- 📧 Email-маркетинг: Keap 99.5% deliverability with hyper-targeting vs Capsule’s basic campaigns — Keap wins
- 🎯 Управление лидами: Keap includes lead scoring and pipeline views; Capsule tracks deals only — Keap wins
- 🖥️ Простота настройки: Capsule ready in minutes with no training; Keap needs onboarding — Capsule wins
Are you stuck choosing between two very different CRM инструменты?
Keap vs Capsule CRM both manage your contacts and sales pipeline.
But they are built for very different types of businesses.
One packs in full marketing automation, landing pages, and e-commerce tools.
The other keeps things simple, clean, and affordable.
This head-to-head breaks it all down so you can pick the right one.
Обзор
We tested Keap and Capsule CRM side by side for three weeks.
We set up pipelines, ran email campaigns, and tracked leads in both platforms.
We also checked pricing, integrations, and support quality firsthand.
Here is exactly what we found.
Что такое Keap?
Keap is an all-in-one CRM and marketing automation platform built for малый бизнес.
It was formerly known as Infusionsoft and rebranded to focus on малый бизнес рост.
Keap combines contact management, email marketing, sales automation, and e-commerce tools into one dashboard.
Кеап
Keap automates your entire sales process from lead capture to payment. It saves small businesses an average of 10 hours per week and boosts revenue by 38%.
Низкие цены
Here is what Keap costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кеап | $299/month (Annually Billed) | Small businesses needing full automation |
Бесплатная пробная версия: Keap offers a 14-day free trial with access to all features. No credit card required to start.
Гарантия возврата денег: Keap does not publicly advertise a standard money-back guarantee. Contact support before purchasing.
📌 Примечание: Each additional user costs $30/month on top of the base plan price. Pricing is based on the number of contacts, so costs increase as your list grows past certain thresholds.
⚠️ Warning: Keap’s pricing may feel high for brand new businesses with small contact lists. A one-time $499 Expert Coaching fee is available but optional — not required to get started.
Key Benefits of Keap
Here is why Keap stands out from other CRM platforms:
- Powerful Marketing Automation: Keap’s Campaign Builder creates complex “when-then” workflows. Users report saving 10 hours per week by automating follow-ups and tasks.
- Универсальная платформа: Keap combines CRM, email marketing, landing pages, and payment processing. You don’t need multiple tools to run your sales process.
- 99.5% Email Deliverability: Keap claims one of the highest deliverability rates in the industry. Your emails actually land in inboxes, not spam folders.
- Инструменты на основе искусственного интеллекта: Keap uses AI to draft email copy and suggest automated workflows. You just type what you need in plain language.
- Оценка потенциальных клиентов: Keap scores each lead based on engagement level. This helps your sales team focus on the hottest prospects first.
- Dedicated Business Line: Keap includes a separate phone line for business calls and texts. This keeps your personal and work communications apart.
Keap Pros & Cons
✅ Pros
- Full sales and marketing automation in one tool
- 2,500+ integrations with third-party apps
- Built-in invoicing and payment processing
- 14-day free trial with all features included
❌ Cons
- Expensive at $299/month — not ideal for very small budgets
- Onboarding takes time and may need extra coaching
- Pricing jumps significantly as your contact list grows
Что такое Capsule CRM?
Capsule CRM is a cloud-based customer relationship management tool built for small to medium businesses.
It focuses on “powerful simplicity” — giving you core CRM features without overwhelming complexity.
Capsule centralizes contacts, sales pipelines, tasks, and team communications in one clean interface.
Капсульная CRM
Capsule CRM helps small businesses manage contacts, track deals, and stay on top of tasks — all without a steep learning curve. A free plan is available for up to 250 contacts.
Ценообразование Capsule CRM
Here is what Capsule CRM costs in 2026. It has one of the most budget-friendly structures available.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Фрилансеры and very small teams |
| Стартер | 18 долларов США/пользователь/месяц | Small businesses getting started |
| Рост | 36 долларов США/пользователь/месяц | Growing teams needing more contacts |
Бесплатная пробная версия: Yes — Capsule CRM offers a free plan for up to 250 contacts and 2 users. No credit card required.
Гарантия возврата денег: Capsule CRM offers a 15% discount when you pay annually. Refund terms are available on their website.
📌 Примечание: The free plan includes only 50MB storage and no отчетность features. Upgrading to Starter or Growth unlocks reporting, workflow automation, and more storage.
⚠️ Warning: Capsule’s email tracking uses BCC to save messages — this can feel clunky compared to fully integrated email tracking tools. Some users find this limitation frustrating.
Key Benefits of Capsule CRM
Here is why Capsule CRM is a strong choice for small teams:
- Доступен бесплатный тарифный план: Capsule’s free tier supports up to 250 contacts and 2 users. It’s a great way to test CRM before spending a cent.
- 360° Contact View: Every contact shows full communication history, notes, files, and social profiles. Your team always knows the full picture.
- Project Management Boards: Capsule includes post-sale delivery boards linked directly to won deals. Most CRMs don’t offer this out of the box.
- Интеграция с Google Workspace: Capsule connects directly with Gmail and Google Calendar. You can manage contacts and tasks without leaving your входящие.
- Простая регистрация: Capsule requires no dedicated administrator to set up. Teams can adopt it fast without training programs.
- Workflow Automation with Tracks: Create templated task lists for repeatable processes like client onboarding. Higher tiers add multi-step automation.
Capsule CRM Pros & Cons
✅ Pros
- Free plan available — no credit card needed
- Clean, user-friendly interface with no learning curve
- Project boards keep post-sale work organized
- Strong Google Workspace and Microsoft 365 integrations
❌ Cons
- No advanced marketing automation — basic tasks only
- Email tracking requires manual BCC setup
- Free plan has limited storage (50MB) and no reporting
Сравнение характеристик
Ready to see how Keap and Capsule CRM stack up feature by feature?
We compared 9 key categories to help you find the best fit for your business.
| Особенность | Кеап | Капсульная CRM |
|---|---|---|
| Начальная цена | 299 долларов в месяц | Free / $18/user/month |
| Бесплатный план | ❌ | ✅ |
| Автоматизация маркетинга | ✅ Advanced | ✅ Basic only |
| Email-маркетинг | ✅ Full campaigns | ✅ Via integrations |
| Конструктор целевых страниц | ✅ | ❌ |
| Оценка лидов | ✅ | ❌ |
| Built-in Payments | ✅ | ❌ |
| Управление проектом | ❌ | ✅ Boards included |
| Инструменты искусственного интеллекта | ✅ | ❌ |
| Лучше всего подходит для | Sales-heavy small businesses | Simple CRM for small teams |
1. Конструктор автоматизации
Кеап: Keap’s Campaign Builder uses a visual drag-and-drop flowchart. You set “when-then” triggers and the system handles follow-ups, emails, and tasks automatically. Over 50 workflow templates are available out of the box.
Капсульная CRM-система: Capsule offers “Tracks” — templated task lists for repeatable workflows like onboarding. Higher tiers add multi-step automation. It’s enough for basic processes but can’t match Keap’s depth.
⚠️ Warning: If you need complex multi-branch automation with email sequences, landing pages, and payment triggers, Capsule will fall short. Keap is built for that level of complexity.
2. Contact Management & CRM
Кеап: Keap organizes contacts with tags, segments, and custom fields. It records every interaction automatically and ties contacts to deals, campaigns, and payment history. Everything lives in one timeline view.
Капсульная CRM-система: Capsule’s contact management is its strongest feature. It shows a full 360° view of each contact — emails, calls, files, notes, and social media profiles — all in one place. Custom fields let you store any extra данные вам нужно.
3. Email & Text Marketing
Кеап: Keap sends hyper-targeted email campaigns based on CRM tags and segments. It boasts a 99.5% deliverability rate and includes a dedicated business line for SMS. AI helps draft copy in seconds.
Капсульная CRM-система: Capsule integrates with Mailchimp and other email tools to send campaigns. Native email marketing is basic — you rely on third-party apps for advanced campaign features.
⚠️ Warning: Capsule’s email tracking requires users to BCC a specific address to log messages. This adds extra steps and can lead to missed communication records if forgotten.
4. Управление воронкой продаж
Кеап: Keap provides a visual sales pipeline tied directly to automation. When a lead moves to a new stage, Keap can trigger an email, assign a task, or send a payment request automatically.
Капсульная CRM-система: Capsule supports multiple custom sales pipelines. The dashboard gives a clear overview of every deal and its status. You can create pipeline stages that match your exact sales cycle.
5. Lead Management & Scoring
Кеап: Keap scores each lead based on how they interact with your emails and content. Higher-scoring leads get prioritized in your sales queue automatically. This is a major time-saver for busy sales teams.
Капсульная CRM-система: Capsule tracks sales opportunities but doesn’t include native lead scoring. You can manually tag and organize leads, but there’s no automated scoring based on behavior.
6. Landing Pages
Кеап: Keap includes a built-in landing page builder. You can connect multiple landing pages to automated campaigns and capture leads directly into your CRM. No extra tools required.
Капсульная CRM-система: Capsule does not include a landing page builder. You would need a separate tool like Unbounce or Leadpages to create landing pages and connect them to Capsule via integration.
7. Keap AI vs Capsule Simplicity
Кеап: Keap includes инструменты искусственного интеллекта that write email copy and suggest automation workflows based on natural language prompts. You describe what you want and Keap builds it for you.
Капсульная CRM-система: Capsule doesn’t offer built-in AI features. Its strength is simplicity — the interface is so clean that you rarely need AI assistance to find what you’re looking for.
8. Task Tracking & Project Management
Кеап: Keap automates task creation based on pipeline triggers. When a deal moves to a new stage, tasks are assigned automatically. It doesn’t include dedicated project boards for post-sale work.
Капсульная CRM-система: Capsule includes project management boards linked directly to won deals. This is rare in CRM tools. Teams managing client delivery work after a sale is closed will love this feature.
9. Integrations & App Ecosystem
Кеап: Keap integrates with over 2,500 platforms and tools. This includes payment processors, e-commerce platforms, scheduling apps, and more. It’s one of the most connected CRMs available.
Капсульная CRM-система: Capsule supports 60+ native integrations including QuickBooks, Ксеро, Mailchimp, Google Workspace, and Microsoft 365. Запьер extends this to 1,000+ apps. It covers the essentials very well.
Цены и стоимость
Let’s compare the pricing plans side by side.
| План | Кеап | Капсульная CRM |
|---|---|---|
| Бесплатно | ❌ (14-day trial only) | ✅ Up to 250 contacts |
| Entry Paid | $299/month (annually billed) | 18 долларов США/пользователь/месяц |
| Mid-Tier | — | 36 долларов США/пользователь/месяц |
| Additional Users | +$30/user/month | Included per-user pricing |
Кеап: Keap is a significant investment at $299/month. But it replaces multiple tools — email software, CRM, landing pages, and payment processing. For established small businesses, the ROI can be strong.
Капсульная CRM-система: Capsule is one of the most affordable CRMs on the market. The free plan is genuinely useful. Paid plans scale per user, making it budget-friendly for small teams starting out.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Full marketing automation | Кеап | 50+ templates, AI-powered workflows |
| A free CRM to start | Капсульная CRM | Free plan for up to 250 contacts |
| Built-in payments & invoicing | Кеап | Native payment processing included |
| Simple contact management | Капсульная CRM | Clean 360° view, no training needed |
| Landing pages in your CRM | Кеап | Built-in builder, no extra tool needed |
| Post-sale project tracking | Капсульная CRM | Project boards linked to won deals |
| Tight budget (<$50/month) | Капсульная CRM | From $18/user vs $299 for Keap |
💰 Your Budget
Capsule CRM is the clear winner if you’re watching your budget. It starts free and grows at $18/user/month — a fraction of Keap’s $299/month plan. Keap makes more sense once your revenue justifies the investment.
🔌 Your Tech Stack
If you’re already using Google Workspace or Microsoft 365, Capsule CRM slots in cleanly. If you need to replace multiple tools — email, CRM, and payments — Keap’s 2,500+ integrations make it a powerful hub.
📝 Your Sales Process
Keap is built for businesses that automate every stage of the sales journey. If your process is simpler — track contacts, manage deals, follow up manually — Capsule CRM is perfectly suited.
🎓 Your Experience Level
Capsule CRM needs no training and can be set up in minutes. Keap has a steeper learning curve and even offers paid onboarding coaching. First-time CRM users will find Capsule far less overwhelming.
🆓 Free Trials and Demos
Capsule CRM has a permanent free plan — you can use it indefinitely without paying. Keap offers a 14-day free trial with full access. Try both before committing to either one.
🛟 Support Options
Keap offers 24/7 chat support, email, and weekday phone support — plus a dedicated customer success manager on every plan. Capsule CRM offers email support, which some users find slower for urgent issues.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Keap to Capsule CRM?
✅ What you’ll gain:
- Dramatically lower monthly costs — free plan available
- A cleaner, simpler interface with no learning curve
- Built-in project boards for post-sale delivery work
❌ What you’ll lose:
- Advanced marketing automation and campaign builder
- Built-in landing page builder and lead scoring
- Native invoicing, payment processing, and business phone line
📋 How to switch:
- Export contacts and deal data from Keap as CSV files
- Sign up for Capsule CRM and import your CSV contacts
- Recreate your sales pipeline stages and connect your email tools
🔄 Switching from Capsule CRM to Keap?
✅ What you’ll gain:
- Full marketing automation with 50+ workflow templates
- Built-in landing pages, lead scoring, and email campaigns
- Native invoicing and payment processing in one platform
❌ What you’ll lose:
- The free plan — Keap requires a paid subscription from day one
- Post-sale project management boards
- The simple, no-training-needed experience
📋 How to switch:
- Export all contacts, deals, and notes from Capsule CRM
- Start your 14-day Keap free trial and import your contacts
- Use Keap’s free migration service to set up pipelines and automations
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing & Value | Капсульная CRM |
| ⚙️ Marketing Automation | Кеап |
| 📧 Email Marketing | Кеап |
| 🎯 Lead Management | Кеап |
| 👶 Ease of Use | Капсульная CRM |
| 🔌 Integrations | Кеап |
| 📋 Project Management | Капсульная CRM |
| 🏆 Overall Winner | Кеап |
🏆 WINNER: KEAP
Keap wins 4 out of 7 categories.
Best for: Small businesses automating sales, solopreneurs scaling up, and teams replacing multiple tools with one platform.
Keap and Capsule CRM are built for different types of businesses.
Keap is the right choice if you need marketing automation, email campaigns, lead scoring, and payments in one place.
Capsule CRM wins on price, simplicity, and post-sale project management.
If you’re just getting started or on a tight budget, Capsule CRM is excellent.
But if you’re ready to automate your entire sales process and grow fast, Keap is the stronger investment.
Now, go out and build the business you’ve been dreaming about!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap wins on: ease of use, dedicated business phone line, established brand trust
GoHighLevel wins on: agency-focused features, white-label options, lower per-client cost
Keap vs Пайпдрайв
Keap wins on: built-in email marketing, payment processing, marketing automation
Pipedrive wins on: sales-focused pipeline UI, lower pricing, visual deal tracking
Keap vs ActiveCampaign
Keap wins on: built-in payments, dedicated business phone, e-commerce tools
ActiveCampaign wins on: email automation depth, lower starting price, broader templates
Keap wins on: small business focus, invoicing, dedicated support manager
HubSpot wins on: free CRM tier, broader marketing tools, larger ecosystem
Keap vs ClickFunnels
Keap wins on: CRM depth, contact management, 2,500+ integrations
ClickFunnels wins on: funnel-first design, sales page templates, membership sites
Keap vs Народ
Keap wins on: automation, email marketing, payment processing
Folk wins on: relationship-first CRM approach, lighter UI, lower cost
Keap vs Немедленно
Keap wins on: full CRM features, marketing automation, payments
Instantly wins on: холодное электронное письмо информационно-просветительская работа volume, deliverability at scale, lower cost
Keap wins on: sales automation, email marketing, CRM depth
ClickUp wins on: project management, free tier, task and team collaboration
Keap vs Monday CRM
Keap wins on: marketing automation, email campaigns, lead scoring
Monday CRM wins on: visual project tracking, team collaboration, flexible views
Keap wins on: marketing automation, landing pages, business phone line
Insightly wins on: project delivery features, lower pricing tiers, G Suite integration
Keap wins on: marketing automation depth, payments, e-commerce tools
Freshsales CRM wins on: built-in phone calling, free plan, AI lead scoring
Keap vs Salesforce
Keap wins on: small business simplicity, built-in payments, easier setup
Salesforce wins on: enterprise scalability, reporting depth, massive app marketplace
Keap vs Zendesk
Keap wins on: marketing automation, e-commerce, sales pipeline features
Zendesk wins on: customer support ticketing, help desk features, service workflows
More of Capsule CRM Compared
Here’s how Capsule CRM stacks up against other competitors:
Capsule CRM wins on: simplicity, project boards, lower paid plan pricing
HubSpot wins on: marketing automation, larger free CRM, more integrations
Capsule CRM wins on: free plan, project management boards, clean UI
Pipedrive wins on: sales pipeline depth, activity reminders, reporting
Capsule CRM wins on: ease of use, faster setup, cleaner interface
Zoho CRM wins on: feature depth, AI tools, larger free tier
Capsule CRM vs Freshsales
Capsule CRM wins on: project boards, simplicity, Google Workspace sync
Freshsales wins on: built-in calling, AI lead scoring, more automation
Часто задаваемые вопросы
What is Keap used for?
Keap is used to manage contacts, automate marketing, and handle sales for small businesses. It combines CRM, email campaigns, landing pages, invoicing, and payment processing in one platform. It was formerly known as Infusionsoft.
What is Capsule CRM used for?
Capsule CRM is used to manage customer relationships, track sales pipelines, and organize team tasks. It provides a 360° view of every contact and includes project management boards for post-sale work. It’s designed for small to medium-sized businesses.
Is Keap easy to use?
Keap has a learning curve but is designed to be set up in as little as 20 minutes with guided onboarding. A dedicated customer success manager helps every new user get started. Most teams feel comfortable after a few weeks of use.
Capsule CRM — бесплатная система?
Yes — Capsule CRM offers a permanent free plan for up to 250 contacts and 2 users. The free tier includes basic contact management and pipeline tracking. Upgrading to paid plans unlocks reporting, workflow automation, and more storage.
Is Capsule CRM good for small business?
Capsule CRM is one of the лучшая CRM options for small businesses that want simplicity and affordability. It requires no technical setup and works right out of the box. Businesses needing advanced automation should look at Keap instead.
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