Быстрый старт
В этом руководстве описаны все функции Frase:
- Начиная — Create your Frase account and set up the workspace
- Как использовать инструменты искусственного интеллекта — AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- Как использовать SEO-аналитику — A dual scoring system that tracks SEO Score and GEO Score side by side
- Как использовать шаблоны — Custom templates that turn repeat jobs into one-click starting points
- Как использовать генератор заголовков для блога — Headline batches built from a single target keyword
- Как использовать генератор абзацев — Short passages that get you past the blank page fast
- Как использовать оптимизацию контента — Real time feedback on term coverage, depth, and readability
- Как использовать конструктор структуры — Heading structures pulled straight from top ranking pages
- Как использовать инструмент поиска вопросов — People Also Ask style questions grouped by theme
- Как использовать анализатор результатов поиска (SERP Analyzer) — SERP analysis that exposes word counts, headings, and content gaps
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I’ve used Frase for eight months across client blogs and my own site.
Every step below comes from real hands-on work, not vendor screenshots.
Frase is one of the better known seo content tools on the market.
But most people only ever touch the editor and ignore the research side.
This guide on how to use Frase covers every major feature, step by step.
You will finish knowing how to research, draft, and publish seo optimized content.
Учебное пособие по использованию фреймов
This Frase tutorial walks through the whole content creation process, from исследование ключевых слов to a published blog post.
Фраза
Stop guessing what page one wants. Frase reads the top ranking pages for your target keyword, builds the outline, and grades your draft while you type. Research and content writing sit in one tab.
Начало работы с Frase
Before any feature makes sense, finish this one-time setup.
Это займет около трех минут.
Here’s what my own workspace looked like after setup:
Теперь давайте рассмотрим каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the Frase website and click Start Free Trial.
Enter your email and set a password to open your Frase account.
✓ Контрольная точка: A confirmation email lands in your входящие within a minute.
Step 2: Open Your First Document
Frase runs in the browser, so there is nothing to install.
Click New Document, then enter the query you want to rank for.
Here’s what the workspace gives you:
✓ Контрольная точка: You should see the research panel beside a blank editor.
Step 3: Connect Search Console
Link Google Search Console so Frase helps you spot decaying pages later.
Skip this only if the site is brand new.
✅ Готово: Вы готовы использовать любую из функций ниже.
Как использовать инструменты Frase AI
Инструменты искусственного интеллекта lets you draft, rewrite, and summarize with AI assisted writing inside one workspace.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте панель инструментов ИИ.
Open any document and click the AI Tools icon in the sidebar.
You get rewrite, summarize, and expand commands in one list.
Step 2: Highlight the Text You Want Changed
Select a sentence, then pick the action you need.
Вот как это выглядит:
✓ Контрольная точка: The rewritten passage appears directly under your selection.
Step 3: Edit the Output
Trim the draft so it matches your brand голос before saving.
✅ Результат: You have an AI powered draft that still sounds like you.
💡 Полезный совет: Feed the panel two example sentences first. The output copies your rhythm far more closely.
Как использовать аналитику SEO на Frase
SEO-аналитика lets you track SEO Score and GEO Score so you can watch search rankings and AI visibility together.
Вот пошаговая инструкция по его использованию.
Шаг 1: Подключите Google Search Console
Open Analytics and authorize your Search Console property.
Frase then pulls impressions and clicks for every tracked URL.
Step 2: Review the Two Scores
Check the SEO Score for search engines and the GEO Score for AI answers.
Вот как это выглядит:
✓ Контрольная точка: Both scores show a number between zero and one hundred.
Step 3: Sort by Decay
Filter for pages losing traffic and queue them for a rewrite.
✅ Результат: You can see which pages need work and which already win.
💡 Полезный совет: Inclusion Rate matters now. Track how often AI engines cite you next to your click data.
Как использовать шаблоны фраз
Шаблоны lets you save repeatable content writing jobs as custom templates you can reuse.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте библиотеку шаблонов.
Click Templates from the left menu to see the built-in set.
Step 2: Save Your Own Prompt
Write the prompt once, then hit Save as Template.
Вот как это выглядит:
✓ Контрольная точка: Your template appears at the top of the library.
Step 3: Reuse It on the Next Brief
Pick the saved template whenever you start a new document.
✅ Результат: Repeat jobs now take seconds instead of a fresh setup each time.
💡 Полезный совет: Name templates by output type, not by client. You will reuse them across more accounts that way.
Как использовать генератор фразовых заголовков для блога
Заголовок блога Генератор lets you turn one target keyword into a batch of blog post headline options.
Вот пошаговая инструкция по его использованию.
Шаг 1: Введите целевое ключевое слово
Type the phrase you want to rank for into the input box.
Step 2: Generate the List
Click Generate and read through the headline options.
Вот как это выглядит:
✓ Контрольная точка: You should see several title variations in the results panel.
Step 3: Pick and Sharpen
Choose one, then add a number or a year for clarity.
✅ Результат: You have a working blog post headline instead of a blank line.
💡 Полезный совет: Run the tool twice with different angles. Informational and commercial phrasing pull different search queries.
Как использовать генератор абзацев-фраз
Генератор абзацев lets you beat the blank page with short AI powered passages you can edit down.
Вот пошаговая инструкция по его использованию.
Step 1: Give It a Heading
Paste the section heading you are stuck on.
Step 2: Add Context
Add one line about your target audience so the tone lands.
Вот как это выглядит:
✓ Контрольная точка: A short draft paragraph fills the space under your heading.
Step 3: Cut and Rewrite
Keep the useful sentences and delete the padding.
✅ Результат: The blank page problem is gone and you have something to edit.
💡 Полезный совет: Ask for three sentences, not ten. Short output is faster to fix than long output.
Как использовать оптимизацию контента фраз
Оптимизация контента lets you get real time feedback on term coverage, depth, and readability as you type.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Scoring Panel
Click the content optimization panel while your draft sits open in the editor.
Step 2: Work Through the Term List
Add missing relevant keywords where they actually fit the sentence.
Вот как это выглядит:
✓ Контрольная точка: The topic score updates as you add each term.
Step 3: Recheck the Topic Score
Refresh the panel and confirm your score moved up.
✅ Результат: Your draft now covers what the top pages cover.
💡 Полезный совет: Keyword optimization only works when the term fits the sentence. Force nothing.
Как использовать конструктор структуры предложений
Контур Строитель lets you build a heading structure from top ranking pages before you write a word.
Вот пошаговая инструкция по его использованию.
Step 1: Load the SERP Results
Enter your query and let Frase pull the competing pages.
Шаг 2: Перетащите заголовки в структуру документа.
Pick the headings that repeat across several results.
Вот как это выглядит:
✓ Контрольная точка: Your outline panel shows an ordered list of H2 and H3 headings.
Step 3: Add Your Own Angle
Insert one section nobody else covers.
✅ Результат: You have a brief that maps the page before writing starts.
💡 Полезный совет: Put a direct answer right after each main heading. AI search engines quote those lines often.
Как использовать инструмент поиска вопросов по фразам
Поиск вопросов lets you pull People Also Ask style search queries that match real search intent.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Questions Tab
Click Questions inside your document research panel.
Step 2: Filter by Source
Switch between Google, Reddit, and Quora to widen the pool.
Вот как это выглядит:
✓ Контрольная точка: A grouped list of real user questions loads in the panel.
Step 3: Turn Questions Into Headings
Move the best ones straight into your outline.
✅ Результат: Your headings now answer questions people actually type.
💡 Полезный совет: Questions with five or more words usually convert better. They carry clearer buying intent.
Как использовать анализатор результатов поиска Frase SERP Analyzer
SERP Analyzer lets you run SERP analysis across the first page to spot content gaps fast.
Вот пошаговая инструкция по его использованию.
Step 1: Search Your Query
Type the query and choose your country before running the scan.
Step 2: Compare the Metrics
Look at word count, heading count, and domain strength across results.
Вот как это выглядит:
✓ Контрольная точка: A table of the first page results appears with metrics beside each URL.
Step 3: Find the Gap
Note the subtopic every competitor skipped.
✅ Результат: You hold valuable insights about what page one covers and what it misses.
💡 Полезный совет: Sort by word count, not by rank. The shortest ranking page shows the real minimum.
Советы и сочетания клавиш для Frase Pro
These habits helped me produce high quality content faster than the default workflow.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Выделенный жирным шрифтом текст | Ctrl / Cmd + B |
| Insert a heading | ## then space |
| Undo an AI edit | Ctrl / Cmd + Z |
| Open search inside a document | Ctrl / Cmd + F |
Скрытые функции, которые большинство людей упускают из виду.
- URL import: Paste a live URL to pull existing content into the editor for a rewrite.
- Internal link suggestions: Frase surfaces related pages on your own site while you draft.
- Content discovery via Search Console: Sort by decay to find topic ideas hiding in old posts.
Распространённые ошибки, которых следует избегать.
Mistake #1: Chasing a perfect topic score
❌ Неправильно: Stuffing every suggested term in until the sentences read like a keyword list.
✅ Справа: Match the average score of page one, then stop. Readers matter more than the meter.
Mistake #2: Publishing the first AI draft
❌ Неправильно: Copying raw output straight into WordPress without a single edit.
✅ Справа: Treat AI writing as a rough draft. Add your own examples and your brand voice.
Mistake #3: Ignoring search intent
❌ Неправильно: Writing a sales page when the whole first page shows tutorials.
✅ Справа: Read the SERP first. Match the format that already ranks, then improve it.
Устранение неполадок с фразами
Problem: The topic score will not move
Причина: Your draft sits in a different format than the ranking pages.
Исправить: Rebuild the outline from top ranking pages, then rewrite the intro to match search intent.
Problem: Embedded videos ask you to continue to YouTube
Причина: Google shows a consent panel before third-party video plays.
Исправить: The panel explains that Google and its partners use cookies and data to deliver and maintain Google services, track outages and protect against spam fraud and abuse, and measure audience engagement and site statistics to understand how our services are used.
Depending on your settings, the same panel can show personalized content and ads including video recommendations a customized YouTube homepage and tailored ads based on past activity.
Ad serving is based on general location, and location ad serving stays approximate unless you allow more.
Google may also show personalized ads depending on your choices, keep content age appropriate if relevant, and improve the quality of those services.
The footer links to more options, including details about managing your privacy settings, so visit g.co privacytools if you want to change what you see when you search for on YouTube.
Accept or reject, click Continue to YouTube, and the clip plays inside the article.
Problem: Search Console data never loads
Причина: The wrong property type was authorized during setup.
Исправить: Disconnect, then reconnect using the domain property that actually holds your search queries.
📌 Примечание: Если ни один из этих способов не решит вашу проблему, обратитесь в службу поддержки Frase.
Что такое Frase?
Фраза is an AI powered content tool that pairs keyword research with a writing editor.
Think of it like a research assistant sitting next to your word processor.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Инструменты искусственного интеллекта: AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
- SEO-аналитика: A dual scoring system that tracks SEO Score and GEO Score side by side
- Шаблоны: Custom templates that turn repeat jobs into one-click starting points
- Генератор заголовков для блога: Headline batches built from a single target keyword
- Paragraph Generator: Short passages that get you past the blank page fast
- Оптимизация контента: Real time feedback on term coverage, depth, and readability
- Конструктор структуры: Heading structures pulled straight from top ranking pages
- Поиск вопросов: People Also Ask style questions grouped by theme
- Анализатор поисковых систем: SERP analysis that exposes word counts, headings, and content gaps
The dual approach matters in 2026, because search engine optimization now sits beside Generative Engine Optimization.
Frase tracks citations from ChatGPT and Замешательство while you hold your Google search rankings.
Most users see their first AI citations within two to four weeks of reworking a page.
Teams use it to create content that survives both a Google update and an AI summary.
The scoring keeps you honest about engaging content instead of thin filler.
For the full breakdown, read our Обзор фраз.
Франшизное ценообразование
Вот сколько будет стоить Frase в 2026 году:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 49 долларов в месяц | Solo bloggers writing a few posts a month |
| Профессиональный | 129 долларов в месяц | Фрилансеры and small teams publishing weekly |
| Шкала | 299 долларов в месяц | Agencies running content for several clients |
Бесплатная пробная версия: Yes — a short trial runs before your first billing date.
Гарантия возврата денег: No fixed refund window, but you can cancel from billing at any time.
Starter works as the basic plan for one писатель testing the workflow.
💰 Лучшее соотношение цены и качества: Professional — it lifts document limits enough for a real publishing schedule.
Фраза против альтернатив
So how does Frase compare against the rest of the market?
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| Фраза | Briefs plus drafting | 49 долларов в месяц | ⭐ 4.3 |
| Серфер | On-page grading | 99 долларов в месяц | ⭐ 4.5 |
| Нейронрайтер | Budget scoring | 23 доллара в месяц | ⭐ 4.4 |
| MarketMuse | Site-wide planning | 149 долларов в месяц | ⭐ 4.2 |
| Скалярная гайка | Long-form drafting | 39 долларов в месяц | ⭐ 4.4 |
| Рейтинг SE | Полный набор инструментов для SEO | 65 долларов в месяц | ⭐ 4.5 |
| Выше в рейтинге | Рабочий процесс автоматизация | 59 долларов в месяц | ⭐ 4.1 |
| Рытр | Cheap short copy | 9 долларов в месяц | ⭐ 4.3 |
Краткий выбор:
- Лучший вариант в целом: Frase — research, briefs, and drafting sit in one tab.
- Оптимальный бюджет: Neuronwriter — similar scoring at a fraction of the price.
- Лучший вариант для начинающих: Dashword — the shortest learning curve of the group.
- Лучший вариант для агентств: MarketMuse — plans topical authority across a whole site.
🎯 Альтернативы фразам
Looking for Frase alternatives? Here are the options worth testing:
- 🚀 Серфер: Deeper on-page grading and a NLP term list that many agencies still prefer for SEO optimization work.
- 💰 Нейронрайтер: The cheapest serious option here. Strong term scoring for anyone who mainly wants optimized content on a budget.
- 🏢 MarketMuse: Built for large sites. It maps topical authority across hundreds of pages instead of one blog post.
- 🧠 Чешуйчатый орех: Bundles keyword research, AI writing, and a cruise mode that drafts a full article in one pass.
- 📊 Рейтинг SE: A full SEO suite with rank tracking and audits attached to its content editor.
- 🔧 Page Optimizer Pro: Very technical on-page scoring. Best for people who enjoy tuning every variable themselves.
- 👶 Ключевое слово: Simple, quick, and cheap. A good first step for solo writers new to seo content tools.
- ⚡ Опережая всех: Heavy автоматизация for content strategy, with fact checking and internal link suggestions built in.
- 🎯 WriterZen: Strong keyword clustering and a lifetime deal history that appeals to one-time buyers.
- 💼 Гармония контента: Brief-first workflow for agencies that hand documents to freelance writers.
- 🎨 Рытр: Cheap general AI writing for short copy. Light on SERP data, heavy on speed.
- ⭐ GetGenie: A WordPress plugin, so drafting and publishing happen inside your own dashboard.
- 🌟 Ранквелл: Newer entrant focused on long-form drafts with research baked into the content creation process.
Полный список смотрите в нашем Альтернативы фразам гид.
⚔️ Сравнение фраз
Here’s how Frase stacks up head to head:
- Фрейз против Серфера: Surfer grades on-page detail harder. Frase wins on research speed and question data in one place.
- Frase vs Neuronwriter: Neuronwriter costs less per month. Frase gives cleaner briefs and better AI tools for drafting.
- Frase против MarketMuse: MarketMuse plans whole site strategy. Frase is faster and far cheaper for single article work.
- Фрейз против Скейлнат: Scalenut drafts longer pieces automatically. Frase gives tighter control over structure and search intent.
- Сравнение рейтингов Frase и SE: SE Ranking bundles rank tracking. Frase focuses purely on content writing and beats it on briefs.
- Frase против Page Optimizer Pro: Page Optimizer Pro suits technical SEOs. Frase suits writers who want plain guidance.
- Фрейз против тире: Dashword is simpler and cheaper. Frase adds SERP analysis, questions, and AI drafting.
- Фраза против превосходства в рейтинге: Outranking automates more of the workflow. Frase stays more editable when you want manual control.
- Frase против WriterZen: WriterZen leads on keyword clustering. Frase leads on real time suggestions inside the draft.
- Гармония между фразой и содержанием: Content Harmony builds richer briefs for teams. Frase is quicker for one writer working alone.
- Frase против Rytr: Rytr is cheaper for short copy. Frase is the better pick for search engine optimization work.
- Frase против GetGenie: GetGenie lives in WordPress. Frase works across different platforms and exports anywhere.
- Фрейз против Ранквелла: Rankwell pushes long drafts. Frase gives stronger competitor data before you commit to an angle.
Начните использовать Frase прямо сейчас!
You now know how to use Frase across every major feature:
- ✅ Инструменты искусственного интеллекта
- ✅ SEO-аналитика
- ✅ Шаблоны
- ✅ Генератор заголовков для блога
- ✅ Генератор абзацев
- ✅ Оптимизация контента
- ✅ Конструктор контуров
- ✅ Поиск вопросов
- ✅ Анализатор результатов поиска
Следующий шаг: Pick one feature and try it today.
Most people start with the SERP Analyzer, then move into the content editor.
Draft there, paste into Google Docs for review, and publish.
It takes less than five minutes to see whether the workflow fits you.
Часто задаваемые вопросы
Что означает «фраза»?
Frase is a common misspelling of phrase, meaning a small group of words. The software borrowed the name for its AI writing and seo content tools.
Что такое SEO-оптимизация на основе фраз?
Frase SEO means using its SERP analysis and content optimization scores to match search intent, close content gaps, and lift search rankings for a target keyword.
Что такое правило 80/20 для SEO?
Roughly twenty percent of pages drive eighty percent of traffic. Update those pages first, then spend what is left on new content creation.
Как использовать ИИ для переписывания чего-либо?
Paste existing content into the Frase content editor, highlight a section, then choose Rewrite. Edit the output so it keeps your own brand voice.
Может ли ChatGPT писать SEO-статьи?
It can draft one, but it skips live SERP data. Frase adds top ranking pages, relevant keywords, and real time suggestions that ChatGPT alone misses.
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