⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Close CRM starts at $35/seat/month.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation. Close CRM for outbound sales teams that live on the phone.
- 주요 차이점: ActiveCampaign is a marketing platform with a CRM attached. Close is a sales CRM with calling attached.
- 저희가 선택한 제품: ActiveCampaign, because it covers marketing and sales automation in one account at a lower entry price.
ActiveCampaign and Close CRM both promise to help you win more deals.
하지만 그것들은 서로 다른 두 가지 용도로 만들어졌습니다.
ActiveCampaign starts with email marketing and grows into a CRM platform.
Close starts with phone calls and grows into a full sales pipeline tool.
That single difference decides which one fits your 사업.
개요
This ActiveCampaign vs Close CRM comparison covers pricing, key features, and ease of use.
We reviewed documentation, pricing pages, and G2 reviews for both tools.
저희 필진들은 각 앱을 직접 사용해 보는 시간도 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
By the end, you will know which tool matches your sales process.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a marketing automation and CRM platform for growing companies.
It started as one of the better known email marketing services.
Today it handles email campaigns, 텍스트 messages, ads, and deal tracking.
The company calls this customer experience automation, or CXA.
Its drag and drop 건축업자 lets you build automations without code.
Most teams pick it for advanced automation that a plain newsletter tool cannot match.
🏆 우승: ActiveCampaign
Email marketing automation with a built-in CRM on every plan. Over 900 pre-made automation templates. Free migration from your old tool.
ActiveCampaign 가격
ActiveCampaign offers four paid tiers. Prices climb with your contact count and feature access.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Small businesses sending basic email campaigns |
| 을 더한 | 월 49달러 | Teams that need lead scoring and landing pages |
| 찬성 | 월 79달러 | The more advanced user who wants custom reports |
| 기업 | 월 145달러 | Big businesses needing custom objects and single sign-on |
Pricing verified September 2026.
무료 체험: 14 days, no credit card needed. The trial unlocks most Professional-tier features.
환불 보장: There is no standard refund window. Cancel before renewal to avoid the next charge.
📌 메모: Yearly billing saves 20%. Transactional email, SMS add ons, and CRM add ons are billed separately from the base plan.
⚠️ Pricing conflict flagged: Our CSV lists the Starter plan at $15/month. Some third-party sources quote $19 for the same tier, likely a monthly-billing figure. We use the CSV number across every table and card here. Check the live pricing page before you buy.
ActiveCampaign의 주요 이점
Here is what makes ActiveCampaign worth a look:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- 고급 세분화: Group contacts by website visits, location, purchase history, or interaction history. Custom fields let you slice the list further.
- 옴니채널 도달 범위: Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS to the same segment that got the follow up email.
- Deliverability record: ActiveCampaign’s deliverability scores well in independent 받은 편지함 tests. That matters more than any feature list.
- Free migrations: The team moves your lists, email templates, and automations over at no cost. Non profits and small teams use this a lot.
- Loading... The platform is GDPR compliant and stores data on U.S. servers under the EU-U.S. Data Privacy Framework.
- AI 지원: Predictive sending picks delivery times per contact. Active Intelligence agents suggest high-value audience segments from live data.
우리 팀이 발견한 점
우리의 작가 set up an account and built a live welcome series inside it. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Over 900 automation templates and 950 integrations
- Built-in CRM and lead scoring on every paid plan
- High deliverability rates in independent inbox tests
- Free migration from your old email marketing platform
- User friendly menus and a 14-day free trial without a card
❌ 단점
- Overkill if you only send simple newsletters
- No free plan, and costs rise fast with contact count
- The Starter plan caps you at 5 actions per automation
- No dialer, so calling teams need a second tool
Close CRM이란 무엇인가요?
Close CRM은 영업팀을 위해 개발된 고객 관계 관리 도구입니다.
It targets startups and small to medium businesses that sell by phone.
Email, phone calls, and SMS all land in one shared inbox.
Sales reps dial straight from the browser without a separate phone system.
Close captures every touch and pins it to the contact timeline.
That cuts the manual data entry most CRM options force on reps.
CRM 닫기
A sales CRM with calling, SMS, and email in one inbox. Power dialer included. One-click migration from other CRMs.
CRM 가격 마감
Close charges per seat. That changes the math once your sales team grows.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 골자 | 좌석당 월 35달러 | Solo founders and two-person sales teams |
| 성장 | 좌석당 월 99달러 | Teams needing multiple pipelines and email sequences |
| 규모 | 좌석당 월 139달러 | Managers who want call coaching and custom graphs |
Pricing verified September 2026.
무료 체험: 14 days with no card required. A motivated team can finish setup inside that window.
환불 보장: No published refund window. Billing stops at the end of the current cycle after you cancel.
📌 메모: Calling minutes and phone numbers are billed on top of the seat price. Budget for that before you compare the two tools on cost alone.
⚠️ Pricing conflict flagged: Our CSV lists Essentials, Growth, and Scale at $35, $99, and $139 per seat. Third-party research still quotes older Startup, Professional, and Enterprise tiers at $59, $109, and $149 monthly. We use the CSV figures throughout this article. Verify on Close’s own pricing page.
Close CRM의 주요 이점
Here is where Close earns its seat price:
- Calling that works: A power dialer and a predictive dialer both ship in-app. Reps can dial multiple numbers back to back without touching a keypad.
- 스마트 뷰: Saved search filters surface the leads worth calling first. Managers use them to keep reps on the right prospects.
- 실시간 전화 코칭: Managers can listen in and whisper advice mid-call. New reps ramp faster this way.
- Fast onboarding: A CSV import tool and a free one-click migration move your contacts from other CRMs. G2 reviews highlight full team engagement within days.
- Automated follow ups: Workflows fire reminders and email sequences so nothing sits idle in the sales pipeline.
- 모바일 접속: The Close app runs on any mobile device, so reps can add notes between meetings.
- 지원 및 보안: A staffed help center, API documentation for your developer, and regular product updates back the platform.
우리 팀이 발견한 점
Our writer ran a week of outbound calls through a trial account. Here is what stood out:
클로즈 CRM의 장점과 단점
✅ 장점
- Best-in-class calling, rated 4.7/5 on G2
- Email, calls, and SMS share one inbox
- Quick setup with free one-click migration help
- Visual pipeline view exposes stalled deals fast
❌ 단점
- 보고 is weak next to bigger CRM platforms
- Less customizable, with limited custom objects
- Roughly 80 integrations, well short of rivals
- Per-seat pricing gets expensive for small teams
기능 비교
Here is where the two tools actually split. We walk through ten areas that decide the purchase for most buyers.
| 특징 | 액티브캠페인 | CRM 닫기 |
|---|---|---|
| 시작 가격 | 월 15달러 | 좌석당 월 35달러 |
| 무료 플랜 | ❌ | ❌ |
| 이메일 마케팅 | ✅ | Basic bulk email |
| 내장 통화 기능 | ❌ | ✅ |
| 마케팅 자동화 | ✅ | ❌ |
| 랜딩 페이지 | ✅ | ❌ |
| 리드 스코어링 | ✅ | Smart Views only |
| 사용자 정의 개체 | 기업용 플랜 | 제한된 |
| 통합 | 950+ | 80+ |
| 가장 적합한 대상 | 이메일 마케팅 자동화 | High-volume phone 쭉 내밀다 |
1. Email Marketing and Campaigns
액티브캠페인: This is home turf. The email builder ships with pre-made email templates, AI copy suggestions, and split testing. You can trigger a campaign from a form submission, a purchase, or an RSS triggered feed update.
CRM 닫기: Email here serves outreach, not broadcasting. You get email sequences, templates, and bulk email to a filtered list. There is no design editor and no newsletter workflow.
2. 자동화 및 워크플로우
액티브캠페인: The visual builder handles multi-step journeys with conditional logic. Over 900 automation templates cover welcome series, cart abandonment, and re-engagement. ActiveCampaign says customers save around 20 hours a month this way.
CRM 닫기: Workflows fire task reminders and follow ups after a call or a reply. They keep reps moving. They will not run a marketing journey across channels.
⚠️ 경고: The ActiveCampaign Starter plan allows only 5 actions per automation. Any real workflow needs Plus or higher tiers.
3. CRM 및 연락처 관리
액티브캠페인: Every plan includes a CRM for deal tracking and pipeline stages. The ActiveCampaign CRM is solid for marketing-led sales, though power users find it thinner than 세일즈포스 or Microsoft Dynamics.
CRM 닫기: Close was designed around the sales process first. Contacts, deals, and tasks all sit in one view with activity history attached. It manages customer relationships better than it manages marketing.
4. Lead Scoring and Advanced Segmentation
액티브캠페인: Lead scoring runs on opens, clicks, page visits, and purchase history. Advanced segmentation then routes each score band into its own automation. This is the feature that separates it from a basic newsletter tool.
CRM 닫기: Smart Views replace scoring. You build a saved search on any field and reps work that list top to bottom. Simple, fast, and enough for most small 사업 팀들.
5. AI 기능
액티브캠페인: Predictive sending times each email per contact. Active Intelligence agents can build campaigns and suggest audience segments from live data. This is intelligent marketing automation in practice.
CRM 닫기: Sales AI summarizes calls and drafts follow-up notes. It aims at the rep’s daily grind rather than campaign planning.
6. Landing Pages and Content Creation
액티브캠페인: You can build landing pages and forms inside the account, then trigger automations from submissions. That closes the loop between digital marketing traffic and your list.
The same editor also drafts subject lines and body copy with AI.
CRM 닫기: No landing pages and no content creation tools. You will pair Close with other tools for anything top-of-funnel.
7. 동적 콘텐츠 및 개인화
액티브캠페인: Conditional content shows or hides blocks based on custom fields or behaviour. One email can read differently for a first-time buyer and a repeat customer. Dynamic content is included from the Plus tier up.
CRM 닫기: Personalization here means merge fields in a sequence and full context in the inbox. The rep sees every past email and call before they talk to the prospect.
8. 보고 및 분석
액티브캠페인: Campaign, automation, and deal reports come standard. Custom reports and attribution unlock on Pro. You can track revenue back to a specific email.
CRM 닫기: Reporting is the weakest part of the product. G2 reviewers say analysing performance in depth is hard. Custom graphs arrive only on the top plan.
9. 통합 및 추가 기능
액티브캠페인: Over 950 integrations, including Shopify, Salesforce, WordPress, and 자피어. Premium connectors cover ecommerce and CRM data. Transactional emails and SMS ship as paid add ons.
CRM 닫기: Around 80 integrations, covering Zoom meetings, Slack, and Zapier. Useful, but you will hit gaps that other CRMs already fill.
10. 가격 및 비용
Plan names differ, so compare entry cost and what a five-person team pays.
| 층 | 액티브캠페인 | CRM 닫기 |
|---|---|---|
| 기입 | 스타터 플랜: 월 15달러 | 필수 서비스: 좌석당 월 35달러 |
| 중간 | 추가 요금: 월 49달러 | 성장세: 좌석당 월 99달러 |
| 높은 | 프로 버전: 월 79달러 | 가격: 좌석당 월 139달러 |
| 맨 위 | 기업용: 월 145달러 | ❌ |
액티브캠페인: Pricing scales with contacts, not seats. Ten marketers on one Plus account still pay $49/month. Costs climb as your list grows, so forecast that first.
CRM 닫기: Every rep costs another seat. Five reps on Growth run $495/month before call minutes. Close offers real value only if those reps are dialling daily.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 진입 비용 | 액티브캠페인 | $15 flat vs $35 per seat |
| 통화량이 많은 전화 | CRM 닫기 | Power and predictive dialer built in |
| 이메일 마케팅 자동화 | 액티브캠페인 | 900+ automation templates |
| Manager call coaching | CRM 닫기 | Live listen and whisper |
| Deep custom reports | 액티브캠페인 | Close reporting is thin |
| Fast rollout | CRM 닫기 | Setup inside the free trial |
💰 예산
ActiveCampaign bills by contacts, so headcount does not raise the bill. Close bills per seat, which punishes small teams that still want the pricier tiers.
🔌 사용 중인 기술 스택
With 950 integrations, ActiveCampaign plugs into most stacks already running. Close covers the common ones but leaves gaps you may need to bridge.
📞 귀사의 영업 프로세스
If reps close deals on calls, choose Close and let the dialer do the work. If deals close after a nurture sequence, ActiveCampaign fits your sales processes better.
🎓 귀하의 경험 수준
Close is easier on day one and reps rarely need training. ActiveCampaign asks more upfront, but the more advanced features pay off within a month.
🆓 무료 체험 및 데모
Both give you 14 days without a card. Import real contacts, not test data, or the trial tells you nothing useful.
🛟 지원 옵션
Both run a public knowledge base and email support. Phone support and a dedicated account team appear only on the top ActiveCampaign tier.
전환 가이드
Already paying for one of these? Here is what changes if you move.
🔄 ActiveCampaign에서 Close CRM으로 전환하시나요?
✅ 얻게 될 이점:
- Calling from the browser, with no phone system to buy
- Live call coaching and recorded calls for training
- A rep workspace that needs almost no setup
❌ 잃게 될 것:
- Marketing automation, landing pages, and forms
- Lead scoring and behaviour-based segmentation
- Roughly 870 integrations you may already rely on
📋 전환 방법:
- Export contacts, deals, and custom fields to CSV
- Start the Close free trial and run the one-click migration
- Rebuild your nurture emails as sequences, then rehome anything marketing to a separate tool
🔄 Close CRM에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Real marketing automation that generates more leads on its own
- Landing pages, forms, and dynamic email content
- Flat pricing that does not grow with headcount
❌ 잃게 될 것:
- The dialer and in-app calling
- Call recording and manager whisper coaching
- The single inbox that merges calls, SMS, and email
📋 전환 방법:
- Export leads, notes, and pipeline stages from Close
- Ask ActiveCampaign for a free migration, which is included
- Rebuild sequences as automations, then add a dialer app if reps still call
저희 리뷰에서 다루지 않은 내용
We focused on small businesses and mid-sized teams. We did not test 50-seat rollouts, custom API builds, or regulated setups that need HIPAA-enabled accounts. Deliverability was judged from published inbox tests, not from a campaign we sent ourselves. Both vendors ship new features often, so check current plan limits before you commit.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 액티브캠페인 |
| 🚀 자동화 | 액티브캠페인 |
| 📞 Calling and Outreach | CRM 닫기 |
| 🎯 세분화 | 액티브캠페인 |
| 👶 사용 편의성 | CRM 닫기 |
| 📊 신고 | 액티브캠페인 |
| 🔌 통합 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 5 of 7 categories.
다음과 같은 경우에 가장 적합합니다: email marketing automation, lead nurturing, ecommerce follow-ups, and teams that want one bill instead of two
ActiveCampaign takes it on breadth. It handles marketing and the CRM side well enough that most small businesses never need a second platform. The ActiveCampaign features that matter most, automation depth and segmentation, are also the ones Close does not attempt.
Close is the better product at one specific job. If your revenue depends on reps making calls all day, its dialer and single inbox beat anything ActiveCampaign offers on that front. Sales engagement is its whole reason to exist.
For everyone else, we recommend ActiveCampaign. It costs less to start, covers more ground, and grows with your list instead of your headcount.
ActiveCampaign 비교
ActiveCampaign marketing automation runs into a different rival in every category. Here are the three worth weighing, and you can dig deeper in our full ActiveCampaign 리뷰 또는 ActiveCampaign 대안 요약.
ActiveCampaign이 다음 분야에서 승리했습니다: a $15 entry price against HubSpot’s steep jump to paid tiers, deeper branching inside a single automation, and no forced onboarding fee.
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuine free plan, a far stronger sales CRM with custom objects on more tiers, and native 회의 scheduling that ActiveCampaign leaves to add ons.
ActiveCampaign이 다음 분야에서 승리했습니다: lower cost per contact, a cleaner automation canvas, and roughly ten times the integration count.
킵 승리 항목: built-in invoicing and payments, appointment booking inside the same account, and a phone line bundled with the plan.
Loading... 고하이레벨
ActiveCampaign이 다음 분야에서 승리했습니다: inbox placement, a calmer interface for non-technical staff, and reporting you can hand to a client without cleanup.
GoHighLevel이 다음에서 승리했습니다: unlimited sub-accounts for agencies serving many clients, white-label front-end automation and funnels, and bundled SMS at agency rates.
Close CRM과 비교했을 때 더 많은 장점
Close competes with tools that share only some of its key features.
아슬아슬한 승리: setup measured in days not months, calling that needs no extra licence, and a price a five-person team can actually approve.
Salesforce가 다음 분야에서 우위를 점했습니다: custom objects and fields with no practical ceiling, reporting depth Close cannot match, and a hiring pool of certified admins.
아슬아슬한 승리: the dialer, call recording for coaching, and a layout built purely around outbound rather than general project work.
월요일 CRM 주요 성과: board views you can create for any process, cheaper seats at the low end, and a desktop and mobile app that doubles as your work hub.
아슬아슬한 승리: dialer quality, faster onboarding for reps who resist software, and a tighter focus on conversations over configuration.
Freshsales가 다음 부문에서 승리했습니다: a free starting tier, stronger built-in analytics, and support that includes phone contact on lower plans.
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It is used for email campaigns, automated follow-ups, SMS, and deal tracking. Businesses run welcome series, cart recovery, and lead nurturing from one account.
ActiveCampaign은 CRM인가요?
Yes. A CRM ships with every paid plan and covers pipelines, deals, and lead scoring. It is lighter than Salesforce but fine for marketing-led sales.
Close는 다른 CRM과 어떻게 다른가요?
Calling, SMS, and email sit in one inbox with a dialer included. Most rivals treat calling as an integration, so Close feels closer to a sales engagement tool.
Close는 월 얼마입니까?
Plans run $35, $99, and $139 per seat each month. Call minutes and phone numbers cost extra, so a five-rep team should budget above the sticker price.
ActiveCampaign은 비싼가요?
It starts at $15 monthly, which undercuts most rivals. The bill grows with your contact list rather than your headcount, so forecast list growth first.
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