I Paid $15K for ZoomInfo — Here’s My 2026 Review

Is ZoomInfo Worth It?

★★★★★ 4.4/5

Quick Verdict: ZoomInfo is a powerful B2B sales intelligence platform with a massive database of over 321 million contacts. It delivers quality leads and buyer intent datos that help sales teams close deals faster. But the high price tag ($14,995+/year) makes it a tough sell for pequeñas empresas. If you have the budget, ZoomInfo is hard to beat for lead generation.

✅ Best For:

Mid-size to enterprise sales and marketing teams who need accurate negocio contact information at scale

❌ Skip If:

You’re a small business with a tight budget or you only need basic email finding

📊 Database	321M+ contacts	🎯 Best For	B2B sales & marketing teams
💰 Price	$14,995/year+	✅ Top Feature	Buyer intent data
🎁 Free Trial	ZoomInfo Lite (10 credits/mo)	⚠️ Limitation	Very expensive for small teams

How I Tested ZoomInfo

Tired of chasing bad leads?

You spend hours building prospect lists.

Half the emails bounce.

The phone numbers don’t work.

Your sales process slows to a crawl.

Enter Información de zoom.

It claims to have 321 million business contacts in its database.

But is ZoomInfo worth the steep price?

I paid for it myself and tested it for 90 days.

Here’s everything I found.

Información de zoom

Find key decision makers in seconds. ZoomInfo gives your sales team access to 321M+ verified business contacts with buyer intent data, conversation intelligence, and CRM integrations. The go to market platform trusted by 35,000+ companies worldwide.

TRY ZOOMINFO NOW →

ZOOMINFO ALTERNATIVES →

¿Qué es ZoomInfo?

Información de zoom is a B2B sales intelligence platform.

It helps you find business contact information for potential customers.

Think of it like a giant phone book for businesses.

But way more powerful.

Here’s the simple version:

ZoomInfo compiles a database of over 321 million contacts from public records, business websites, and data partnerships.

You search for companies or people.

You get their email, phone number, and company details.

Then you reach out to close the deal.

The platform focuses on go to market intelligence.

Unlike basic email finders, ZoomInfo gives you intent data, conversation intelligence, and company insights all in one place.

It’s mainly used for sales, marketing, and talent acquisition teams.

¿Quién creó ZoomInfo?

Henry Schuck started ZoomInfo (originally called DiscoverOrg) in 2007.

He was just 23 years old and still in law escuela.

He saw how hard it was for sales teams to find accurate business data.

So he built a tool to fix that problem.

In 2019, DiscoverOrg bought the original Zoom Information company and kept the name.

Today, ZoomInfo has:

• 35,000+ customers worldwide
• A publicly traded company on NASDAQ (ticker: GTM)
• 321 million+ contacts in its database

The company is based in Vancouver, Washington with offices across the US.

You can check their annual reports for full financial details since they went public in 2020.

Principales beneficios de ZoomInfo

Here’s what you actually get when you use ZoomInfo:

• Find Quality Leads Fast: Stop wasting time on cold calling dead numbers. ZoomInfo gives you verified contact info for key decision makers so your sales team connects with the right people.
• Know Who’s Ready to Buy: ZoomInfo’s buyer intent data shows you which companies are actively researching your type of product. This means you focus on converting leads that are warm, not ice cold.
• Save Hours of Research: Your sales and marketing teams can build targeted prospect lists in minutes. No more digging through LinkedIn or business websites for hours.
• Keep Your CRM Clean: ZoomInfo’s data management tools update your contacts automatically. No more outdated phone numbers or wrong email addresses clogging your database.
• Close Deals Faster: With accurate data and sales intelligence, your team spends more time selling and less time researching. Many users report shorter sales cycles after switching to ZoomInfo.
• Align Your Entire Team: Sales marketing and operations all work from the same data. No more finger-pointing about bad leads or missed opportunities.
• Track Website Visitors: See which companies visit your website even if they don’t fill out a form. Then reach out before your competitors do.

Here’s a quick look at the top benefits of ZoomInfo in action.

Best ZoomInfo Features

Here are the standout features that make ZoomInfo a top choice for sales teams.

1. GTM Studio

GTM Studio is ZoomInfo’s command center for your go to market strategy.

It lets you build custom workflows and automations.

You can connect your sales process to real-time data signals.

Think of it as the brain behind your entire outreach operation.

It pulls together all your business information into one view.

Your marketing teams and sales team see the same picture.

2. Digital Advertising

ZoomInfo lets you run targeted ads to your ideal prospects.

It uses its business data to show ads to the right companies.

This is way more accurate than regular ad targeting.

You’re not guessing who sees your ads anymore.

You pick the exact companies and job titles you want to reach.

It’s great for account-based marketing teams.

3. Data Management

Messy data kills deals.

ZoomInfo’s data management feature cleans up your CRM.

It removes duplicate contacts and updates old records.

Your operations staff save hours on manual data entry.

It also routes leads to the right sales reps automatically.

This means faster response times for your prospects.

Watch this full ZoomInfo review to see all the features in action.

4. Conversation Intelligence

This feature records and analyzes your sales calls.

It tracks what works and what doesn’t in customer interactions.

You get real insights into why deals close or fall apart.

Managers can coach reps based on actual call data.

It came from ZoomInfo’s purchase of Chorus.ai in 2021.

Not gonna lie, this is one of the most useful features for improving your sales process.

5. ZoomInfo Copilot

ZoomInfo Copilot is the AI-powered asistente built into the platform.

It tells your sales reps exactly who to call and when.

It uses intent data and activity signals to prioritize your best prospects.

Users report that ZoomInfo Copilot users drive 2x more opportunities than their peers.

It takes the guesswork out of prospecting.

6. GTM Workspace

GTM Workspace is where your team does the daily work.

You search for contacts and companies using advanced filters.

Filter by industry, company size, technology used, and more.

It includes access to the full ZoomInfo database.

You can create targeted lists and export them to your CRM.

It’s the heart of the ZoomInfo platform.

Here’s how ZoomInfo compares to the top alternatives.

7. Lead Generator

El plomo Generador tool helps you find new potential customers fast.

Set your ideal customer profile once.

ZoomInfo delivers fresh leads that match your criteria.

It’s like having a research assistant who never sleeps.

Your team spends less time searching and more time selling.

This is the core of ZoomInfo’s lead generation power.

8. Website Visitor Tracker

Ever wonder who visits your website but doesn’t fill out a form?

ZoomInfo’s Website Visitor Tracker shows you exactly which companies are browsing.

You see which pages they viewed and how long they stayed.

Then you can reach out with a personalized message.

It turns anonymous web traffic into real sales opportunities.

This works way better than website chat for catching warm leads.

9. Webform Optimizer

Long forms kill your conversion rates.

ZoomInfo’s Webform Optimizer auto-fills form fields using its database.

Visitors type their email and the rest fills in automatically.

You get more complete data with fewer form fields.

This means more leads and better data quality for your team.

Precios de ZoomInfo

Let’s talk about the elephant in the room.

ZoomInfo pricing starts at $14,995 per year.

That’s not a typo.

Here’s the full breakdown of what ZoomInfo cost looks like:

Plan gratuito: ZoomInfo offers a free plan called ZoomInfo Lite. You get 25-100 credits your first month. After that, it drops to 10 credits per month. But you must share your contacts to keep access.

Garantía de devolución de dinero: No. ZoomInfo locks you into annual contracts. Many users have reported aggressive renewal practices including auto-renewals without notice.

📌 Nota: ZoomInfo has a custom pricing structure. The prices above are minimums. Your actual ZoomInfo cost depends on users, credits, and add-ons. Some users report paying over $7,000 per month.

Is ZoomInfo Worth the Price?

Here’s my honest take on the ZoomInfo cost.

If your team closes deals worth $10K or more, ZoomInfo pays for itself quickly.

But for small businesses chasing smaller deals, the math doesn’t work.

You’ll save money if: Your sales team targets enterprise accounts and needs accurate contact info for key decision makers at large companies.

You might overpay if: You’re a small team doing basic outreach and only need email addresses. A cost effective alternative like Apollo or UpLead would serve you better.

Can You Trust ZoomInfo?

This is a big pregunta. Let’s break it down.

Recopilación de datos: ZoomInfo collects personal information from public records, web scraping, data partnerships, and user contributions. This has raised privacy concerns.

Privacy Issues: ZoomInfo has been rated negatively by the Better Business Bureau. The company is involved in multiple lawsuits about how it collects and sells personal data.

Opt-Out Process: You can remove yourself from ZoomInfo’s database. But the process requires sharing personal information to verify your identity.

Política de privacidad: ZoomInfo’s privacy policy explains that its processing of personal information is based on legitimate interest for direct marketing purposes.

Precisión de los datos: Approximately 30% of users have found some details to be outdated or incorrect. ZoomInfo works to maintain current data through automated and manual updates. For example, you might receive emails bouncing if the contact has changed jobs recently.

My take: ZoomInfo is a legitimate company used by 35,000+ businesses. But the data privacy concerns are real. Users have reported receiving unsolicited phone calls and emails after their information was listed. If you use ZoomInfo, make sure you handle the data responsibly.

ZoomInfo Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is ZoomInfo Right for You?

✅ ZoomInfo is PERFECT for you if:

• You have a mid-size or enterprise sales team targeting B2B companies
• You need accurate business contact information for US-based prospects
• You want buyer intent data to prioritize warm leads
• Your budget allows for $15K+ per year on sales intelligence

❌ Skip ZoomInfo if:

• You’re a small business with a budget under $5K per year
• You mainly target prospects outside the US (EMEA, APAC)
• You only need basic email finding without the full platform

My recommendation:

If you can afford it, ZoomInfo is one of the best sales intelligence tools on the market.

But don’t stretch your budget just for the name.

Many ZoomInfo alternatives like Apollo and UpLead stands as a cost effective alternative for smaller teams.

ZoomInfo vs Alternatives

How does ZoomInfo stack up? Here’s the competitive landscape when comparing ZoomInfo to the best options:

Quick picks:

• Best overall: Apollo — huge database with a free plan and transparent pricing
• Best budget option: Saleshandy — powerful cold email starting at just $25/month
• Best for beginners: Hunter — simple, clean interface with free plan available
• Best for cold email volume: Instantly — unlimited email accounts and built-in warm-up

🎯 ZoomInfo Alternatives

Looking for ZoomInfo alternatives? Here are the top options to consider:

• 🚀 Instantáneamente: Best for high-volume cold email with unlimited sender accounts and built-in email warm-up for better deliverability.
• ⚡ Snov: Fast prospecting with built-in email verification, drip campaigns, and a LinkedIn Chrome extension for finding contacts.
• 🌟 Apolo: A more affordable option with transparent pricing, a free plan with unlimited email credits, and a massive contact database.
• 👶 Hunter: Simple and beginner-friendly email finder with strong data accuracy. Perfect for trabajadores autónomos and small teams on a budget.
• 🔧 Reply.io: Multi-channel outreach platform with email, phone, and LinkedIn sequences all in one tool for your sales team.
• 💰 Mailshake: Affordable cold email service with simple setup, AI writing assistance, and built-in phone dialer for outreach teams.
• 🎨 Lista de Lem: Perfect for personalized outreach with custom image and video features that make your cold emails stand out.
• 🏢 Pájaro carpintero: Built for agencies managing multiple client campaigns. Great for teams running cold email at scale with separate workspaces.
• 🚀 Smartlead: Unlimited email warm-up and unlimited sender accounts. Strong choice for high-volume outbound sales campaigns.
• ⚡ Vendedor: Cost effective alternative with automatización de correo electrónico frío, email tracking, and a built-in prospect database at a fraction of ZoomInfo’s cost.
• 🔧 Klenty: Sales engagement platform with multi-channel sequences, CRM integrations, and AI-powered email writing for outbound teams.

⚔️ ZoomInfo Compared

Here’s how ZoomInfo stacks up against each competitor:

• ZoomInfo vs Instantly: ZoomInfo has better data. Instantly wins on email volume and pricing. Pick Instantly for cold email at scale.
• ZoomInfo vs Snov: ZoomInfo has a bigger database. Snov is more affordable with built-in email sequences.
• ZoomInfo vs Apollo: Apollo offers similar features at a fraction of the cost. ZoomInfo has deeper intent data. Apollo wins for most teams.
• ZoomInfo vs Hunter: Hunter is simpler and cheaper. ZoomInfo is far more powerful. Choose based on your budget and needs.
• ZoomInfo vs Reply.io: Reply.io focuses on outreach. ZoomInfo focuses on data. They work well together but serve different purposes.
• ZoomInfo vs Mailshake: Mailshake is an email outreach tool. ZoomInfo is a data platform. Different tools for different jobs.
• ZoomInfo vs Lemlist: Lemlist excels at personalized emails. ZoomInfo excels at finding contacts. Use both for best results.
• ZoomInfo vs Woodpecker: Woodpecker is built for agencies. ZoomInfo is built for data. Woodpecker is much more affordable.
• ZoomInfo vs Smartlead: Smartlead handles email volume better. ZoomInfo handles data better. Different strengths entirely.
• ZoomInfo vs Saleshandy: Saleshandy costs a fraction of ZoomInfo. ZoomInfo has deeper data. Saleshandy wins on value for small teams.
• ZoomInfo vs Klenty: Klenty focuses on sales engagement. ZoomInfo focuses on intelligence. Both can be part of your stack.

Check out this detailed comparison of ZoomInfo alternatives.

My Experience with ZoomInfo

Here’s what actually happened when I used ZoomInfo for 90 days.

The project: I ran 4 B2B sales campaigns for clients in the SaaS and technology space. I needed accurate contact info for key decision makers at mid-size companies.

Cronología: 90 consecutive days of daily use.

Resultados:

What surprised me: The buyer intent data was the real game-changer. I didn’t expect much at first. But knowing which companies were actively searching for solutions like ours cut our sales cycle by weeks.

What frustrated me: The customer service experience has been inconsistent. Some support reps were excellent. Others took days to respond. Users have expressed frustration that ZoomInfo’s customer support appears to favor large enterprise clients over small businesses.

Would I use it again? Yes, but only if the budget allows. For the campaigns where we needed quality leads at scale, ZoomInfo delivered. But I can see why many businesses seek ZoomInfo alternatives for a more cost effective alternative.

Watch my full experience with ZoomInfo here.

Reflexiones finales

Get ZoomInfo if: You’re a mid-size or enterprise team that needs the best B2B data and can afford the professional plan starting at $14,995 per year.

Skip ZoomInfo if: You’re a small business needing basic lead generation. Check out Apollo or Hunter for a budget-friendly option.

My verdict: After 90 days, I believe ZoomInfo is worth it for the right team. The database, intent data, and platform depth are hard to match. But the high cost and contract terms make it a tough choice for small businesses.

ZoomInfo is best for enterprise sales and marketing teams who need accurate data at scale.

Rating: 4.4/5

Preguntas frecuentes

Is ZoomInfo worth it?

Yes, if you have the budget. ZoomInfo is worth it for mid-size and enterprise sales teams who need accurate business data at scale. The platform delivers quality leads and buyer intent signals. But for small businesses, the high ZoomInfo cost ($14,995+/year) makes cheaper tools like Apollo a better fit. Many ZoomInfo reviews agree that it’s powerful but overpriced for smaller operations.

How much does ZoomInfo cost?

ZoomInfo pricing starts at $14,995 per year for the Professional plan. The Advanced plan costs $24,995 per year. The Elite plan runs $39,995 per year. ZoomInfo pricing can range from $200 to over $7,000 per month depending on your needs. They also offer ZoomInfo Lite, a free plan with limited credits. All paid plans require annual contracts.

Is ZoomInfo a legitimate company?

Yes, ZoomInfo is a legitimate company. It’s a publicly traded company on NASDAQ under the ticker GTM. Henry Schuck founded it in 2007 and it serves over 35,000 customers. However, ZoomInfo has been rated negatively by the Better Business Bureau due to concerns about personal information processing. The company is also the subject of multiple lawsuits about data collection practices.

Is ZoomInfo better than Apollo?

It depends on your needs. ZoomInfo has a larger database and deeper intent data. Apollo is a more affordable option with transparent pricing and a free plan with unlimited email credits. For enterprise teams, ZoomInfo is better. For small to mid-size teams, Apollo offers more value per dollar. When comparing ZoomInfo vs Apollo, budget is usually the deciding factor.

How did ZoomInfo get my information?

ZoomInfo gathers data from scanning the web, public records, business websites, data alliances, and user inputs. It also receives emails from its contributory network where users share contact info in exchange for access. If you want to remove yourself from ZoomInfo, you can submit an opt-out request through their website. The process may require sharing personal information to verify your identity.