SEMrush vs SE Ranking: ¿Qué herramienta SEO te conviene más en 2025?

por | Última actualización Jul 14, 2025

Ganador
semrush
9.0
  • Kit de herramientas de SEO
  • Content Marketing Toolkit
  • Kit de herramientas de investigación de mercado
  • Kit de herramientas publicitarias
  • Redes sociales Kit de herramientas
  • 14 day free trial available
  • Paid Plans from $139.95/mo
Subcampeón
Clasificación SE
7.5
  • Investigador de palabras clave
  • Comprobador de backlinks
  • Auditoría de sitios web
  • Buscador de ideas de contenido
  • Marketing local
  • 14 días de prueba gratuita
  • Planes de pago a partir de $52/mes
SEMrush vs SE Ranking

Struggling to pick the right Herramienta de SEO? No está solo. 

Choosing the wrong tool can waste your time, money, and slow down your website’s growth.

This can lead to missed opportunities and falling behind competitors.

But what if you could easily compare these top tools side-by-side?

This article will break down SEMrush vs SE Ranking, showing you exactly what each offers, so you can pick the best fit for your.

Descripción general

We’ve spent countless hours diving deep into both SEMrush and SE Ranking.

Putting their features to the test across various real-world scenarios.

This hands-on experience has allowed us to gather the insights needed to provide you with a detailed and unbiased comparison.

logotipo de Semrush

Semrush delivers an impressive array of tools to supercharge your SEO efforts. It’s the go-to choice for data-driven marketers.

9.5de 10

Precios: 14-day free trial available. Plan starts at $139.95/month.

Características principales:

  • Investigación de palabras clave
  • Análisis de la competencia
  • Auditoría del sitio
Logotipo de SE Ranking

Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with their all-in-one platform for rankings, website audits.

7.5de 10

Precios: Prueba gratuita de 14 días. Planes desde $52 al mes.

Características principales:

  • Herramienta integral de auditoría de sitios
  • Monitoreo y análisis de backlinks
  • Rank tracker with competitor insights

What is SEMrush?

So, what exactly is SEMrush? Think of it as your all-in-one toolkit for digital marketing.

It’s designed to help you with everything from finding the right keywords to keeping an eye on your competitors. 

Also, explore our favorite SEMrush alternatives…

logotipo de Semrush
Semrush
9.0

Ready to unlock your website’s true potential? RankTracker gives you the SEO power to climb the rankings and drive more organic traffic.

Beneficios clave

  • Uncover profitable keywords: Find the terms your customers are actually searching for.
  • Track your rankings: See exactly where you stand against the competition.
  • Spy on your rivals: Uncover their strategies and outrank them.
  • Over 50 tools for SEO success: SEMrush covers everything from content creation to technical audits.

Precios

  • Pro Plan ($139.95/month): Análisis de la competencia, keyword research, and website audit.
  • Guru Plan ($249.95/month): Kit de herramientas de marketing de contenidos y datos históricos.
  • Business Plan ($449.95/month): Share of Voice, límites extendidos, acceso API, PLA y análisis.
Semrush

Ventajas

  • Conjunto de herramientas muy completo.
  • Los datos son muy precisos.
  • Ideal para el análisis de la competencia.
  • Proporciona información detallada.
  • Excelente auditoría del sitio.

Contras

  • Puede ser abrumador.
  • La curva de aprendizaje es pronunciada.
  • Algunas funciones tienen un coste adicional.
  • Los informes pueden ser complejos.

¿Qué es SE Ranking?

So, what about SE Ranking? This tool is known for being a powerful yet more affordable option.

It’s perfect if you need solid SEO features without breaking the bank. 

It covers all the SEO essentials like keyword research, competitor analysis, and website revisión de cuentas.

Also, explore our favorite SE Ranking alternatives…

Logotipo de SE Ranking
Clasificación SE
7.5

Únase a más de 1 millón de usuarios de SE Ranking que rastrean más de 10 millones de palabras clave diariamente y ahorran más de 3600 millones de posiciones al año.

Beneficios clave

  • Uncover Hidden Opportunities: SE Ranking’s comprehensive keyword research tools help you find valuable keywords with low competition.
  • Track Your Progress with Ease: Monitor your website’s rankings across multiple search engines and track your progress over time.
  • Boost Your Website’s Performance: Identify and fix technical SEO issues with SE Ranking’s in-depth website audit tool.

Precios

SE Ranking ofrece una variedad de planes de precios para adaptarse a sus necesidades y presupuesto, con descuentos disponibles para suscripciones anuales.

  • Esencial: $52.00/mes. 1 manager seat, 5 project, Rank Tracker.
  • Pro: $95,20/mes. 3 puestos de gerente, 30 proyectos, análisis en página y SERP, métrica de participación de voz.
  • Negocio: $207,20/mes. 5 puestos de gerente, proyectos ilimitados, maximización del alcance de los datos, capacitación en equipo, información sobre los datos.
Clasificación SE

Ventajas

  • Conjunto completo de funciones
  • Interfaz fácil de usar
  • Excelente relación calidad-precio
  • Fuerte soporte al cliente
  • Flexible y personalizable

Contras

  • Opciones limitadas de marca blanca
  • Discrepancias ocasionales en los datos
  • Es necesario mejorar las funciones de marketing de contenidos.
  • Algunas funciones requieren una actualización.

Comparación de características

Now that we’ve had a quick look at each platform, let’s put SE Ranking and SEMrush head-to-head.

We’ll dive into the specific features to help you see which SEO platform offers what you need most.

1. Keyword Research Tool

  • SEMrush: When it comes to a keyword research tool, SEMrush provides an extensive database with billions of keywords. Its Keyword Magic Tool is particularly powerful, allowing for deep dives into keyword suggestions, search volume, and keyword difficulty. You can build a massive keyword list for your campaigns.
  • Clasificación SE: SE Ranking also offers robust keyword research capabilities. While its database might be slightly smaller than SEMrush’s, it provides highly accurate data for search volume and competition. The interface is intuitive for finding new keyword suggestions and analyzing opportunities.

2. Seguimiento del rango

  • SEMrush: For rank tracking, SEMrush offers daily updates on your keyword positions across various locations and dispositivos. You can monitor hundreds or even thousands of keywords and get detailed ranking data on your performance.
  • Clasificación SE: SE Ranking vs other tools often highlights its excellent rank tracker. It boasts highly accurate and frequent updates for your keyword positions, including local and mobile rankings. This makes it a strong choice if rank tracking is a top priority for your SEO solution.
semrush domain.pngnww
  • SEMrush: Backlink analysis is a strong suit for SEMrush. Its backlink audit tool helps you identify toxic links, while its extensive database allows for thorough competitor backlink research. You get detailed metrics for each link.
  • Clasificación SE: SE Ranking or SEMrush for backlinks? SE Ranking provides a solid backlink analysis tool with a large database of discovered links. It helps you monitor your backlink profile, disavow harmful links, and analyze competitor strategies, making it a capable research tool.

4. Site Audit Tool

  • SEMrush: As an audit tool, SEMrush’s website audit tool is incredibly comprehensive, checking for over 130 technical and on-page SEO issues. It provides actionable recommendations to improve your site’s health.
  • Clasificación SE: SE Ranking also includes a very effective website audit tool. It quickly identifies crucial issues like broken links, duplicate content, and indexing problems, offering clear explanations and steps to fix them. It’s a great seo checker for regular maintenance.

5. 5. Análisis de la competencia

  • SEMrush: SEMrush provides deep insights into competitor strategies, from their top keywords and traffic sources to their advertising campaigns and content gaps. It’s an unparalleled analysis tool for understanding your rivals.
  • Clasificación SE: SE Ranking vs Semrush in competitor analysis shows SE Ranking offers solid features like competitor keyword research and backlink analysis. While it might not be as exhaustive as SEMrush for uncovering every competitor move, it provides enough data for an effective strategy.

6. Local SEO Features

  • SEMrush: While SEMrush has some SEO local capabilities, it’s not its primary focus. You can track local rankings, but it doesn’t offer the dedicated local listing management features like SE Ranking.
  • Clasificación SE: SE Ranking also shines in local SEO, providing specific tools for managing Google Business Profile, tracking local rankings, and monitoring local reviews. This is a key differentiator if local visibility is crucial for your seo platform.
outranking SEO Brief

7. User Interface and Ease of Use

  • SEMrush: The SEMrush review often points out its comprehensive nature, which can lead to a steeper learning curve. However, its interface is well-organized, and once you get the hang of it, navigation is efficient.
  • Clasificación SE: SE Ranking and SEMrush differ here significantly. SE Ranking is widely praised for its user-friendly interface and ease of use. It’s very intuitive, making it quicker to get started and find the data you need without feeling overwhelmed.

¿Qué hay que tener en cuenta al elegir una herramienta de búsqueda de palabras clave?

  • Tamaño de la base de datos: ¿Dispone de una base de datos de palabras clave amplia y actualizada?
  • Exactitud de los datos: ¿Es fiable el volumen de búsquedas y la dificultad de las palabras clave?
  • Conjunto de características: ¿Ofrece sugerencias de palabras clave, agrupación y análisis de intención?
  • Información sobre la competencia: ¿Puede analizar las palabras clave por las que se clasifican sus competidores?
  • Facilidad de uso: ¿Es la interfaz intuitiva y fácil de navegar?
  • Integración: ¿Funciona bien con otras herramientas de soluciones SEO que utilices?
  • Estructura de precios: ¿Se ajusta el coste a las prestaciones ofrecidas y a su presupuesto?

Veredicto final

After thorough testing, our pick is SE Ranking. Why?

It offers excellent value, providing all the essential SEO features like accurate rank tracking.

Solid backlink analysis without the higher cost of a tool like SEMrush. 

It’s also much easier to use.

While SEMrush is great for big agencies.

SE Ranking is perfect for most businesses and marketers looking for an effective.

Trust our hands-on experience to help you choose wisely.

More of SEMrush

Here’s how SEMrush stacks up against other popular SEO tools, highlighting their standout features:

  • SEMrush vs Ahrefs: Ahrefs excels in backlink analysis and content gap finding.
  • SEMrush vs Content Raptor: Content Raptor focuses more on AI video generation; less on SEO.
  • SEMrush vs SEO para surfistas: Surfer SEO is top-tier for on-page content optimization and brief creation.
  • SEMrush vs Moz: Moz provides strong domain authority metrics and a user-friendly interface.
  • SEMrush vs Ubersuggest: Ubersuggest is highly affordable and offers quick content ideas.
  • SEMrush vs SpyFu: SpyFu specializes in competitor PPC ad strategies and historical data.
  • SEMrush vs Similarweb: Similarweb is best for market intelligence and comprehensive traffic analysis.
  • SEMrush vs Raven Herramientas: Raven Tools offers streamlined core SEO features and white-label reporting.
  • SEMrush vs Mangools: Mangools is praised for its simplicity, affordability, and accurate keyword difficulty.
  • SEMrush frente a Ranktracker: Ranktracker focuses on highly accurate, localized rank tracking and ease of use.

Más de SE Ranking

A continuación se muestra cómo SE Ranking se compara con otras herramientas de SEO populares, resaltando sus características más destacadas:

Preguntas frecuentes

Is SE Ranking a good alternative to SEMrush?

Yes, SE Ranking is an excellent alternative, especially for budget-conscious users. It offers a strong suite of SEO tools for keyword research, rank tracking, and site audits, making it a powerful SEO solution for many.

Which tool is better for beginners, SEMrush or SE Ranking?

SE Ranking is generally better for beginners due to its more intuitive interface and lower learning curve. While SEMrush is powerful, its vast features can be overwhelming for new users.

Yes, both SEMrush and SE Ranking offer robust backlink analysis features. They help you monitor your link profile, find new opportunities, and analyze competitor backlinks effectively.

Do they both offer keyword research tool features?

Absolutely. Both platforms excel as a keyword research tool. You can find new keyword suggestions, analyze search volume, keyword difficulty, and build a comprehensive keyword list with either SE Ranking or SEMrush.

Which one is more affordable for small businesses?

SE Ranking is significantly more affordable for small businesses, with plans starting at a much lower price point than SEMrush provides. It delivers great value without compromising on essential SEO capabilities.

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