Juggling all your social media accounts can be a real pain, right?
Between creating posts, scheduling them, and tracking your results, it’s easy to get lost in the chaos.
That’s where social media management tools like Loomly & Later come in. But which one is the right choice for you in 2025?
This post dives deep into both Loomly vs Later platforms, comparing their features, pricing, and more so you can conquer your social media strategy like a pro.
Descripción general
To give you the most accurate comparison, we’ve spent weeks testing both Loomly and Later.
We dug deep into their features, explored their pricing plans, and even scheduled and published posts across various social media platforms.
This hands-on experience gives us a clear understanding of their strengths and weaknesses, allowing us to provide you with a practical, insightful comparison.
Únete a más de 10,000 marcas que confían en Loomly para la gestión de redes sociales. Experimenta la diferencia hoy mismo.
Precios: Tiene una prueba gratuita. Contáctalos para conocer el precio exacto.
Características principales:
- Calendario de contenidos
- Ideas para publicaciones
- Analítica
El planificador visual de Later y la función "Mejor hora para publicar" te ayudan a sacar el máximo provecho de tu contenido. ¡Explora sus funciones hoy mismo!
Precios: Tiene una prueba gratuita. El plan de pago empieza en $16.67 al mes.
Características principales:
- Planificador visual
- Mejor momento para publicar
- Biografía de Linkin.
¿Qué es Loomly?
Have you ever wished you had a personal assistant for all things social media?
That’s kind of what Loomly is like! It’s a platform designed to hacer managing your social media presence a breeze.
Think of it as your command center for creating, scheduling, and analyzing your posts – all in one place.
Además, explora nuestros favoritos Alternativas de Loomly…
Beneficios clave
- Ayuda en la ideación y creación de contenidos.
- Vista de calendario clara para la planificación.
- Las funciones de colaboración en equipo son potentes.
- Las opciones de vista previa de publicaciones son útiles.
Precios
- Motor de arranque: Cuentas de redes sociales 12, usuarios 3, calendario ilimitado.
- Más allá de: Cuentas de redes sociales 60, usuarios ilimitados, calendario ilimitado.
Ventajas
Contras
¿Qué es más adelante?
¿Quieres que tu feed de Instagram se vea increíble? ¡Later es la herramienta perfecta para ti!
Comenzó como una herramienta de programación visual para Instagram y, si bien ahora es compatible con otras plataformas, su fortaleza aún radica en la planificación de contenido visual.
Think of it as a digital mood board for your social media posts.
Puedes arrastrar, soltar y reorganizar fácilmente tus publicaciones para obtener esa apariencia perfecta antes de publicarlas.
Además, explora nuestros favoritos Alternativas posteriores…
Nuestra opinión
Later es una excelente opción para empresas que priorizan el contenido visual y el marketing en Instagram. Es fácil de usar, asequible y ofrece diversas funciones para ayudarte a crear y programar contenido atractivo y atractivo.
Beneficios clave
- Características: Later ofrece programación, publicación, análisis y un planificador visual para crear y obtener una vista previa de su contenido de redes sociales.
- Redes sociales compatibles: Se integra con Instagram, Facebook, Twitter, Pinterest y TikTok.
- Facilidad de uso: La interfaz es de arrastrar y soltar y muy visual, lo que hace que sea fácil planificar y programar su contenido.
- Atención al cliente: Later ofrece soporte por correo electrónico y chat, así como un centro de ayuda integral.
- Integraciones: Se conecta con algunas herramientas clave, como Canva, Unsplash y Dropbox.
- Escalabilidad: Later ofrece planes para empresas de todos los tamaños, desde emprendedores individuales hasta grandes equipos.
Precios
Later ofrece un plan gratuito con funciones limitadas. Los planes de pago empiezan desde $18 al mes y aumentan según la cantidad de perfiles y usuarios en redes sociales que necesites.
- Motor de arranque: $16.67/mes
- Crecimiento: $30/mes
- Avanzado: $53.33/mes
Ventajas
Contras
Comparación de características
Feature Comparison This comparison will provide a quick review of Rociador, a leading enterprise software company, and Loomly, a social media management platform, highlighting their distinct features and target audiences.
1. Platform Scope and Focus
- Rociador is a unified platform for customer experience management (unified cxm). Its advanced ai is designed to help global brands manage all customer facing functions, including marketing, advertising, and customer care, across every modern channel. The goal is to un silo teams and create happier customers.
- Loomly is a social media management platform focused on content planning, scheduling, and collaboration. It is a social media management tool that provides a centralized collaboration space for marketing teams to manage social media accounts and campaigns, particularly on social media platforms.
2. Target Audience and Business Size
- Rociador is designed for large enterprises and global brands that require a single platform to manage their entire customer journey. Its extensive features, scalability, and modular pricing structure cater to large organizations that need to manage complex, multi-channel customer interactions and datos across their entire front office.
- Loomly’s key features and pricing are tailored for social media managers, pequeñas empresas, and marketing teams. The platform is user-friendly & provides the necessary tools for managing multiple social media profiles without the complexity of an enterprise-level system.
3. Capacidades de IA
- Rociador uses advanced ai across its platform to provide a variety of features, from sentiment analysis on review sites to optimizing content publishing and streamlining customer care. Its AI is a core part of its unified platform.
- Loomly is not an AI-first platform, but it offers ai-driven features like post ideas and post optimization tips. These features provide a daily post inspiration to help a social media manager create better social media posts and social media campaigns.
4. Collaboration and Workflow
- Rociador is built to un silo teams by providing a single workspace for all customer-facing functions. Its platform supports complex, multi-level approval workflows and real-time collaboration for a large number of users across different departments.
- Loomly focuses on collaboration for content creation and scheduling. It offers custom roles and multi-level approval workflows to streamline the content approval process, and it provides slack and teams integrations to facilitate communication and feedback on social media posts.
5. Calendario de contenidos y programación
- Rociador offers a comprehensive social media calendar for planning and managing social media campaigns. It can handle scheduling across numerous social channels, including organic and paid social media posts, as part of its broader marketing suite.
- Loomly is well-known for loomly’s calendar feature, which is a visual content calendar for social media. It provides a clear overview of all planned social media posts, making it easy to see upcoming content and manage schedules.
6. Social Media Engagement
- As a customer experience management tool, Rociador excels at social media engagement and customer care. It has a unified bandeja de entrada that brings together customer conversations from all social channels, helping brands respond quickly and provide a human experience.
- Loomly provides an Interactions dashboard that serves as a unified inbox, allowing users to manage comments, messages, and mentions from all their connected social media channels in one place.
7. Post Ideas and Inspiration
- Sprinklr’s AI-powered listening and analytics can surface real-time consumer trends and insights, which in turn can be used to inform content strategy and generate social media posts and campaigns.
- Loomly provides a valuable post idea feature that gives users daily post inspiration based on trending topics, events, and relevant subjects. This helps social media managers and teams overcome creative blocks and consistently produce content.
8. Análisis e informes
- Sprinklr’s advanced analytics provides deep, comprehensive insights into campaign performance, customer sentiment, and brand health. It is an essential tool for global brands to make data-driven decisions.
- Loomly provides advanced analytics to track the performance of social media posts, monitor audience growth, and measure campaign effectiveness. Users can also export these reports to share with stakeholders.
9. Integraciones
- As a unified platform, Rociador integrates with a vast number of social media platforms, messaging channels, and enterprise systems to provide a single, comprehensive view of the customer.
- Loomly integrates directly with all major social media platforms and provides slack and teams integrations to streamline the workflow. It also connects with tools like Unsplash and Canva for media creation.
¿Qué buscar en una herramienta de gestión de redes sociales?
- Your budget: Loomly and Later offer different pricing tiers, so consider your budget and how many features you need.
- Your social media goals: What are you hoping to achieve with your social media strategies and presence? Are you focused on brand awareness, lead generation, or driving sales?
- Your preferred social media platforms: Make sure the specific tool you choose supports all the platforms you use, especially for scheduling instagram posts to publish posts.
- The size of your team: If you’re working with a team, consider the content approval workflow and collaboration features offered by each platform.
- Your design needs: If visual storytelling is a priority, Later’s visual planner and Instagram focus might be a better fit, offering a unique bio feature.
- The level of support you need: Both platforms offer support, but Loomly provides more comprehensive resources and tutorials.
- Your need for automatización: Loomly offers more advanced automation features, such as recurring posts and custom posting schedules for unlimited posts.
- Your analytics needs: If in-depth social media analytics are important, Loomly’s reportando capabilities are more robust.
Veredicto final
So, which tool comes out on top? For us, it’s Loomly. It’s a bit more expensive, but it offers a wider range of features & supports more social media platforms.
Loomly’s powerful analytics and collaboration tools make it a great choice for your businesses and teams of all sizes.
Plus, its post optimization tips and content idea generador can really help you step up your social media game.
That said, Later is still a fantastic option, especially if you’re focused on Instagram.
Its drag-& -drop functionality makes it super easy to create a visually stunning feed.
Ultimately, the best choice for you depends on your specific needs and priorities. We’ve given you the rundown, so now it’s time to make a decision!
No matter which platform you choose, we hope this guide has empowered you to take control of your social media and achieve your marketing goals.
Now, go out there & create some amazing content!
Más de Loomly
- Loomly frente a Sprout Social: Es una plataforma empresarial completa con herramientas avanzadas de escucha social y CRM.
- Loomly frente a Metricool: Proporciona análisis más amplios y seguimiento de sitios web.
- Loomly frente a Socialpilot: Admite más plataformas y ofrece una bandeja de entrada social.
- Loomly frente a Sendible: Tiene funciones de análisis e informes más profundos.
- Loomly frente a Content Studio: Se destaca por el descubrimiento de contenido y una bandeja de entrada unificada.
- Loomly frente a Heropost: Se centra en la creación de contenido impulsado por IA.
- Loomly contra Agorapulse: Ofrece potentes herramientas de gestión comunitaria.
- Loomly frente a Zoho Social: Se integra bien con la suite Zoho.
- Loomly frente a Buffer: Se caracteriza por su simplicidad en la programación.
- Loomly frente a Sprinklr: Es una plataforma integral para grandes empresas.
- Loomly vs. Later: Es particularmente potente para la planificación de contenido visual, especialmente para Instagram.
- Loomly contra Blaze: La comparación depende de las características y el enfoque específicos de Blaze.
- Loomly frente a Hootsuite: Es una herramienta más completa con escucha social avanzada y una gama mucho más amplia de integraciones.
- Loomly vs. Planable: Es una herramienta que prioriza la colaboración y se centra en flujos de trabajo de aprobación de contenido fluidos y una interfaz de usuario optimizada.
Más tarde
- Later vs Sprout Social: Ofrece escucha social integral y análisis avanzados, lo que lo convierte en una herramienta más sólida, pero compleja.
- Later vs Metricool: Ofrece análisis más amplios y gestión de anuncios.
- Later vs Socialpilot: Es compatible con más plataformas y tiene una bandeja de entrada social.
- Más tarde vs. Sendible: Cuenta con sólidas capacidades de colaboración y generación de informes.
- Later vs Content Studio: Se destaca en el descubrimiento de contenidos.
- Más tarde vs Heropost: Utiliza IA para la creación de contenidos.
- Más tarde vs. Agorapulse: Ofrece una fuerte escucha social.
- Later vs. Zoho Social: Se integra con la suite Zoho.
- Más tarde vs. Buffer: Es conocido por su sencillez.
- Later vs Sprinklr: Es una plataforma de nivel empresarial.
- Later vs Loomly: Se centra en los flujos de trabajo de contenido del equipo.
- Más tarde contra Blaze: Depende de las características específicas de Blaze.
- Later vs. Hootsuite: Es una herramienta más completa con una gama más amplia de integraciones de plataformas y análisis en profundidad.
- Posterior vs. Planificable: Es una herramienta que prioriza la colaboración, con un fuerte enfoque en los flujos de trabajo de aprobación de contenido para equipos.
Preguntas frecuentes
¿Qué herramienta es mejor para principiantes?
Both Loomly and Later are user-friendly, but Later’s intuitive visual planner and focus on Instagram might make it slightly easier for beginners to get started, especially if they’re primarily focused on visual content.
Is Loomly or Later better for small businesses?
Loomly’s comprehensive features, including post-optimization tips and user-generated content management, can be valuable for small businesses looking to maximize their social media impact. However, Later’s affordability and focus on visual content might be a better fit for small businesses with limited budgets and a strong visual brand.
Can I schedule Instagram Stories with Loomly and Later?
Yes, both platforms allow you to schedule Instagram Stories in advance. Later, however, it provides more robust features for Story scheduling, including the ability to add interactive stickers and links.
¿Qué herramienta tiene mejores análisis?
Loomly offers more in-depth analytics and reporting capabilities than Later. It provides comprehensive data on your social media performance across all connected platforms, while Later’s analytics focus primarily on Instagram.
Does Loomly or Later offer a free trial?
Yes, both platforms offer free trials. Loomly provides a 15-day free trial, while Later has a free plan with limited features and usage. This allows you to test both platforms before committing to a paid plan.
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