In the fast paced world of redes sociales, managing multiple platforms can feel like juggling flaming torches while riding a unicycle.
Ahí es donde redes sociales tools like Loomly and Buffer swoop in to save the day.
But which one is the right fit for you?
In this Loomly vs Buffer comparison, we’ll break down the key features, pros, & cons of both platforms to help you hacer una decisión informada.
Descripción general
We’ve spent countless hours testing both Loomly and Buffer, scheduling posts, analyzing datos, and exploring all the nooks and crannies of these platforms.
This hands-on experience has given us unique insights into their strengths & weaknesses, allowing us to present you with a truly informed comparison.
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Precios: It has a free trial. Contact them for exact pricing.
Características principales:
- Content calendar
- Post ideas
- Analítica
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial
Precios: It has a free plan. Paid plan starts at $5/month
Características principales:
- Intuitive Scheduling
- Herramientas de compromiso
- Análisis e informes
¿Qué es Loomly?
Think of Loomly as your social media command center.
It helps you plan, create, and publish content across all your favorite platforms – from Facebook and Instagram to Twitter and Pinterest.
It’s like having a personal assistant for your social media, but way more affordable!
Además, explora nuestros favoritos Alternativas al telar…
Beneficios clave
- Content ideation and creation help.
- Clear calendar view for planning.
- Team collaboration features are strong.
- Post preview options are helpful.
Precios
- Motor de arranque: social media accounts 12, users 3, calendar unlimited.
- Beyond: social media accounts 60, users unlimited, calendar unlimited.
Ventajas
Contras
¿Qué es Buffer?
Buffer is like your social media sidekick.
It keeps your posts organized, schedules them at the best times, and helps you engage with your audience.
It’s simple, straightforward, and perfect for those who want to focus on the essentials.
Además, explora nuestros favoritos Alternativas al búfer…
Beneficios clave
- Gestiona hasta 300 perfiles sociales.
- Opciones de marca blanca para agencias.
- Obtenga un 12% más de interacción con análisis.
- Asignar tareas a más de 80 miembros del equipo.
- Automatice el contenido con colas inteligentes.
Precios
- Gratis: $0/mes.
- Elementos esenciales: $5/mes por canal
- Equipo: $10/mes por canal
Ventajas
Contras
Comparación de características
Loomly and Buffer are excellent social media management tools, but they serve different social media strategies.
Loomly is ideal for visual planning and collaboration, while Buffer is the go-to social media tool for straightforward, reliable social media scheduling across multiple social media accounts.
1. Visual Planning and Scheduling Interface
- Loomly: This social media management platform features an intuitive, highly visual calendar that makes content planning simple. It offers a drag-and-drop interface and post ideas that make it easy for social media managers to visualize and create a consistent online presence.
- Buffer: It is built around a queue-based scheduling system for social media posts. While efficient, it lacks the visual planning depth of Loomly, focusing instead on reliable publishing and ease of use.
2. Content Ideas and Creation
- Loomly: Its key features include a post idea generador that pulls inspiration from trends, RSS feeds, and a content library. This is designed to help users constantly generate social media posts and maintain a high volume of engaging content.
- Buffer: It offers basic content creation assistance, including an AI assistant to write subtítulos and image integrations. However, it does not have the same integrated post idea generation and content optimization tips as Loomly.
3. Collaboration and Workflow
- Loomly: This social media management platform excels in team collaboration features, offering a robust approval workflow and custom user roles. This is crucial for social media managers in agencies who manage multiple social media accounts and need strict content control.
- Buffer: It also supports team collaboration, with unlimited users on certain plans and simple permissions. However, its workflow is simpler and generally less granular than the comprehensive approval system offered by Loomly.
4. Supported Channels and Accounts
- Loomly: It supports a wide range of social media platform options, including Google Negocio Profile, TikTok, and Pinterest. This makes it a comprehensive platform for managing multiple social media accounts effectively.
- Buffer: It is a powerful social media management tool that connects with all major social media channels and accounts. Its focus is on a reliable connection to core networks, including Google Business Profile.
5. Análisis e informes
- Loomly: It provides audience engagement analytics and post analytics to track social media performance. However, some Buffer users find Loomly’s analytics to be less comprehensive in competitor tracking.
- Buffer: It offers robust and clean audience engagement analytics, providing clear data on clicks and reach. Its analytics are often praised for their simplicity and effectiveness in measuring the success of a social media strategy.
6. Pricing and Target Audience
- Loomly: It is typically targeted at agencies and small to medium-sized business teams due to its collaboration features and visual planning. Its paid plans generally start at a slightly higher price point than Buffer.
- Buffer: It is considered one of the most affordable social media management tools and offers a free plan for basic social media scheduling, making it highly accessible for individuals and small and medium businesses.
7. Management of Assets
- Loomly: It includes a robust media library for storing and organizing assets, which seamlessly integrates into the post creation workflow.
- Buffer: It also offers a content library for storing drafts and ideas, though it is often considered less visually focused and less feature-rich than Loomly’s asset management tools.
8. Engagement and Monitoring
- Loomly: It features a Conversations section for managing comments and mentions, which is key to maintaining a strong and meaningful social media presence & responding to customer interactions.
- Buffer: It offers engagement tools that focus on replies and comments on Facebook and Instagram, helping social media managers prioritize and respond to audience engagement from a single dashboard.
9. Management Focus
- Loomly: Its core strength is providing a highly organized, collaborative workflow from post idea to publishing, ensuring the team maintains a polished and consistent online presence.
- Buffer: Its core strength is its queue-based system, which automates the timing of social media posts to deliver content efficiently across multiple social media accounts.
What to Look for in a Social Media Management Tool?
- Su presupuesto: How much are you willing to spend on a social media management tool? Both Loomly and Buffer offer free plans with limited features, but their paid plans vary in price.
- El tamaño de tu equipo: Are you a solopreneur or part of a larger team? Loomly excels at collaboration, while Buffer’s team features may be limited for larger groups.
- Your social media goals: What do you want to achieve with social media? If you’re focused on content creation and engagement, Loomly’s robust features may be a better fit. If you prioritize scheduling and publishing, Buffer’s simplicity might be more appealing.
- Sus conocimientos técnicos: How comfortable are you with technology? Buffer’s user-friendly interface is ideal for beginners, while Loomly may require a bit more of a learning curve.
Veredicto final
Choosing the right social media management tool can feel like navigating a maze, but we’re here to guide you.
If you crave a feature-rich platform that empowers your team and streamlines your social media marketing efforts across various social media platforms, Loomly is our top pick.
It’s the ideal companion for any social media marketer looking to level up their game.
However, if you’re starting your social media journey or prefer a simpler, budget-friendly option, Buffer is a fantastic choice.
It’s user-friendly and offers the essentials for effective social media management.
Ultimately, the best tool for you depends on your unique needs and preferences.
We encourage you to try both platforms and see which one feels like the perfect fit for your social media strategy.
More of Loomly
- Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
- Loomly vs Metricool: It provides broader analytics and website tracking.
- Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
- Loomly vs Sendible: It has more in-depth analytics and reporting features.
- Loomly frente a Content Studio: It excels in content discovery and a unified inbox.
- Loomly vs Heropost: It focuses on AI-powered content creation.
- Loomly vs Agorapulse: It offers strong community management tools.
- Loomly vs Zoho Social: It integrates well with the Zoho suite.
- Loomly vs Buffer: It is known for its simplicity in scheduling.
- Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
- Loomly vs. Later: It is particularly strong for visual content planning, especially for Instagram.
- Loomly vs Blaze: La comparación depende de las características específicas y el enfoque de Blaze.
- Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
- Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.
Más de Buffer
- Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
- Buffer vs Metricool: Buffer: programación sencilla. Metricool - análisis más sólidos, información sobre la competencia.
- Buffer vs Socialpilot: Buffer - programación básica. Piloto social - más prestaciones por el precio.
- Buffer vs Sendible: Buffer: diseño sencillo y limpio. Enviable - funciones más amplias (escucha, análisis).
- Buffer vs Content Studio: Buffer: programación sencilla. Estudio de contenido - descubrimiento de contenidos, IA.
- Buffer vs Heropost: Buffer - programación directa. Heropost - Contenidos de IA, información sobre la competencia.
- Buffer vs Agorapulse: Buffer: programación sencilla. Agorapulse – unified inbox, listening.
- Buffer frente a Zoho Social: Buffer ofrece una programación sencilla. Zoho Social ofrece más funciones y es rentable (Zoho).
- Buffer vs Sprinklr: Buffer - programación básica (pequeñas empresas). Sprinklr - nivel empresarial.
- Buffer vs Later: Buffer - programación para muchas plataformas. Más tarde - contenidos visuales (Instagram).
- Buffer vs Loomly: Buffer: un sencillo calendario de programación. Loomly - calendario de contenidos, trabajo en equipo.
- Buffer vs Blaze: (Información limitada: el punto fuerte de Buffer es la sencillez para programar).
- Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.
Preguntas frecuentes
Can I use Loomly and Buffer for free?
Yes, both platforms offer free plans with limited features. Loomly’s free plan allows for two social accounts and ten posts per day, while Buffer’s free plan supports three social accounts and ten scheduled posts.
¿Qué herramienta es mejor para los principiantes?
Buffer’s intuitive interface and focus on essential features make it an excellent choice for beginners. Loomly’s extensive features might be overwhelming for those new to social media management.
Can I collaborate with the team on these platforms?
Yes, both Loomly and Buffer offer collaboration features. Loomly excels in this area with real-time collaboration and approval workflows, while Buffer’s collaboration capabilities are more basic.
Do these tools offer analytics and reporting?
Absolutely! Both platforms provide analytics to track your social media performance. Loomly offers more in-depth analytics with customizable reports, while Buffer focuses on essential metrics.
Can I schedule posts on different social media platforms at a time?
Yes, both Loomly and Buffer allow you to schedule posts on many social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Loomly also supports Google My Business and TikTok.
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