Revisión de LaunchNotes: ¿el mejor comunicador de productos en 2025?

Las actualizaciones de sus productos son clave.

¿Tiene dificultades para explicar nuevas funciones a los clientes?

¿Es difícil mantener a su equipo y a sus usuarios sincronizados?

Las noticias sobre sus productos probablemente se pierdan en los correos electrónicos o sean aburridas. texto.

Esta falta de comunicación clara puede perjudicar sus ventas.

¡Es posible que los usuarios ni siquiera sepan de las novedades geniales que acabas de lanzar!

That is where LaunchNotes comes in. It is a product communication platform that helps companies centralize, streamline, and personalize updates for customers and internal teams.

LaunchNotes helps companies create, manage, and communicate product changes and updates via release notes.

Trusted by leading organizations like Square, CoreLogic, and LangChain, it is the platform of choice for product-led teams, including CPOs and CTOs.

En esta revisión de LaunchNotes, analizamos en profundidad si es el mejor comunicador de productos que puede obtener en 2025.

Notas de lanzamiento

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¿Qué es LaunchNotes?

LaunchNotes is a simple communication tool. LaunchNotes centralizes release notes, product roadmaps, customer feedback, and feature announcements into a single platform.

Te ayuda a negocio Hablar mejor de su producto.

Think of it as a central hub for all your new features and updates. LaunchNotes helps reduce time-to-communication from code complete to customer awareness.

La herramienta garantiza que sus equipos internos sepan qué está sucediendo.

LaunchNotes provides internal alignment by keeping Sales, Support, and Marketing informed and aligned on product changes, reducing confusion.

Está hecho especialmente para que los equipos de productos gestionen y anuncien cambios.

LaunchNotes ayuda a mostrar una hoja de ruta pública y notas de la versión.

It also has features for smooth feedback collection. LaunchNotes allows users to gather real-time feedback from customers and stakeholders at scale.

Esto significa que usted puede recopilar fácilmente los comentarios de los clientes.

En última instancia, el objetivo es ayudar a que el marketing de su producto funcione mejor y mantener a los usuarios informados y entusiasmados.

LaunchNotes is designed to enhance customer engagement and ensure internal teams are aligned with product updates.

¿Quién creó LaunchNotes?

LaunchNotes fue fundada por Tyler Davis, Jake Brereton, y otros.

Vieron un gran problema.

Fue difícil mantener a todos informados sobre los cambios del producto.

La empresa comenzó con la visión de conectar cada parte del ciclo de vida del desarrollo del producto.

LaunchNotes helps product teams keep their customers, colleagues, and other key stakeholders securely connected to the product development lifecycle.

Ellos querían hacer Seguro que nadie se perdió ninguna actualización.

Su plataforma simplifica el intercambio de notas de lanzamiento con clientes y socios.

Esto también ayuda a alinear los equipos de éxito y los equipos de grandes empresas.

El objetivo es un mundo donde la comunicación nunca sea la razón por la que falla una nueva característica.

Principales beneficios de LaunchNotes

Estos son los beneficios clave de utilizar la plataforma LaunchNotes para las comunicaciones de sus productos:

• Agilice su proceso y ahorre tiempo: This software lets you quickly create and publish product changes and announcements. By centralizing the process, your product managers and marketers can save time that was previously spent managing updates across other tools.
• Impulsar la adopción y el crecimiento de funciones: Clear and timely communication is a growth driver. When you effectively communicate the value of your new features, you naturally engage customers, increasing feature adoption for your app or service.
• Genere impulso y entusiasmo sobre el producto: LaunchNotes helps maintain product momentum by keeping your audience and prospects excited about upcoming releases. This continuous connection fosters the success of your company and organizations’ growth plan.
• Alinear a las partes interesadas con las hojas de ruta internas: Publica hojas de ruta internas para que todos, incluyendo a tu equipo de soporte y a las partes interesadas, estén en sintonía. Esta compartición estratégica de la hoja de ruta del producto garantiza que todos los equipos estén coordinados antes de un lanzamiento importante.
• Recopilar comentarios específicos para el desarrollo de productos: La plataforma incluye funciones avanzadas que permiten recopilar retroalimentación de forma eficaz. Esto proporciona a sus empresas información valiosa sobre las funciones adecuadas, lo que les ayuda a optimizar su desarrollo futuro.
• Personalice la comunicación para obtener el máximo provecho Impacto: LaunchNotes allows users to customize major features on the platform, enabling fully branded release notes or changelogs. You can send targeted announcements via multi-channel distribution, including branded product update pages, email, Slack, and in-app widgets.
• Asegurar Seguridad y Escala: The platform is built to scale with your company while maintaining security standards. This allows even large organizations and enterprise teams to manage their monthly publishing with confidence.

Mejores características

LaunchNotes tiene muchas partes excelentes que hacen que contar tu historia sea fácil.

Estas funciones avanzadas únicas ayudan a todos los equipos, desde las personas que crean el producto hasta las personas que lo venden.

1. Lanzamientos

Aquí es donde creas y compartes tus notas de lanzamiento.

You can write updates and decide who sees them: everyone, just customers, or only your internal team. The AI writing asistente in LaunchNotes helps draft announcements quickly from technical content.

LaunchNotes offers features for branded release notes to keep your messaging professional.

LaunchNotes allows users to customize major features on the platform, enabling fully branded release notes or changelogs.

The platform includes customizable templates for various announcement types, improving the efficiency of communication.

2. Hoja de ruta

La función de hoja de ruta del producto le permite mostrar a los usuarios lo que viene a continuación.

LaunchNotes provides a full suite of tools for targeted product release announcements, feedback collection, and shareable product roadmaps.

You can create interactive roadmaps to build product momentum. LaunchNotes allows users to collect feedback and organize it into product roadmaps seamlessly.

You can also manage internal roadmaps for your team or public ones for your prospects.

3. Retroalimentación

LaunchNotes le ofrece una forma sencilla de recopilar comentarios de los clientes.

Getting this feedback directly helps your product development lifecycle and ensures you build the right features.

LaunchNotes allows the collection of direct customer feedback and feature requests, which can be organized into ideas for prioritization on roadmaps.

Feedback collected through LaunchNotes can be directly linked to specific announcements or roadmap items, creating a two-way dialogue.

4. Seguridad

Security is a top concern for enterprise teams.

LaunchNotes ofrece funciones para mantener seguros los cambios privados en sus productos.

You can control user access and ensure only authorized stakeholders see sensitive updates. LaunchNotes ensures every update reaches the right audience at the right time, through the right channels.

5. Personalización

You can make your page look like your own company website.

LaunchNotes allows users to customize major features so you have pixel-perfect, branded updates.

6. Gestión de productos

Esta herramienta es de gran ayuda para los gerentes de producto.

It links your updates to your development work, making the whole process of a product launch smoother and more organized.

7. Marketing de productos

Multi-channel distribution is a powerful tool for product marketing. Multi-channel distribution in LaunchNotes enables announcements to be sent via branded product update pages, email, Slack, and in-app widgets.

You can send targeted updates via email, Slack, and in-app notifications.

This helps marketers highlight the value of new features to boost feature adoption.

LaunchNotes enhances engagement by delivering relevant updates to the right audience at the right time, leading to higher adoption and use.

LaunchNotes ensures every update reaches the right audience at the right time, through the right channels.

8. Operaciones del producto

LaunchNotes ayuda a los equipos de operaciones de productos a ser más eficientes.

Automating announcements, it helps save time. LaunchNotes automates and standardizes communication, reducing manual effort and saving time and resources.

LaunchNotes is designed for teams that want to save time, segment updates, and keep communication consistent across every channel.

This allows internal teams to focus on strategy.

Companies use LaunchNotes to accelerate feature adoption, increase organizational alignment, and reduce time-to-communication.

9. B2B2C

If your company sells to other businesses that then sell to consumers, LaunchNotes simplifies this complexity.

It uses segmentation to deliver tailored updates to each different audience.

Audience segmentation in LaunchNotes enables targeted communication, allowing specific user groups to receive personalized updates.

Precios

Pros y contras

Experiencia personal

My team found that using LaunchNotes was straightforward.

Necesitábamos una forma de gestionar nuestro flujo constante de actualizaciones.

La plataforma nos ayudó a compartir conocimientos rápidamente entre nuestros desarrolladores y la gente de marketing.

Here is a quick example of how we used our expertise to improve our process:

• Centralized Updates: We stopped using six different spreadsheets. This made it easier to report on what was launching.
• AI Writing Feature: We used the Asistente de IA to turn technical notes into clear, human-friendly release notes.
• Targeted Announcements: We used segmentation to only send product changes to the right users.
• Feedback Integration: Linking customer feedback directly to the product roadmap gave us clear priority signals.
• Branded Page: We customized the design to match our company’s look and showcase our professional expertise.

Reflexiones finales

LaunchNotes es una gran plataforma.

Resuelve el difícil problema de compartir actualizaciones de productos.

La herramienta es excelente para grandes empresas y equipos pequeños.

Its features, like the easy roadmap and powerful releases, really help.

Aumenta la adopción de funciones y mantiene alineados a sus equipos internos.

While the price might be high, the time you save and the clarity you gain are worth it. LaunchNotes offers three pricing plans: Starter, Growth, and Premium. The Starter plan costs $99 per month or $948 annually.

The Growth plan costs $299 per month or $2988 annually. The Premium plan pricing is custom and available only for annual billing.

LaunchNotes offers a 14-day free trial for the Growth plan. The average annual cost for LaunchNotes software is about $19,000.

The minimum price for LaunchNotes is $6,000, while the maximum can reach around $44,000. LaunchNotes provides pilot accounts for larger teams after a discovery call with a product expert.

Si necesita un lugar para todas las comunicaciones de sus productos, esta es la mejor opción.

Si está cansado de las notas de la versión confusas, lea el artículo completo ahora.

Discover if LaunchNotes is the best product communicator for your negocio!

Preguntas frecuentes

More Facts about LaunchNotes

• Qué es: LaunchNotes is a tool that helps companies share news about product changes. It puts release notes, future plans (roadmaps), and customer feedback all in one place.
• Who uses it: It is built for product teams and leaders. Big companies like Square, CoreLogic, and LangChain use it to stay connected with their users.
• Better communication: The software helps teams write updates faster and makes sure everyone (including sales and support teams) knows what is new.
• Reaching the right people: Users can group their audience so that the right people get the right updates. You can send these updates via email, Slack, or directly in your app.
• Getting feedback: LaunchNotes lets companies collect customer ideas and complaints. This feedback can be turned into new items on the product to-do list.
• Custom look: You can change the design of your release notes page to match your company’s brand.
• Ayuda de IA: There is an AI writing assistant that helps you turn technical notes into easy-to-read announcements very quickly.
• Planes de precios: LaunchNotes offers different plan levels, including Starter, Growth, and Premium.
• Plan costs: The Starter plan is priced at $99 per month (about $948 per year). The Growth plan is listed at $299 per month (about $2,988 per year).
• Premium pricing: The Premium plan is for larger needs and has a custom price paid once a year.
• Prueba gratuita: You can try the Growth plan for free for 14 days.
• Average costs: For larger teams using the software, the average annual cost is reported at around $19,000. Prices usually range from $6,000 to $44,000 for very large accounts.
• Pilot accounts: Large teams can speak with an expert to set up a trial account to test the software before buying.
• Alineación: It keeps internal teams (like marketing and sales) on the same page, so there is no confusion about what is changing in the product.