ActiveCampaign vs Insightly: Which CRM Wins in 2025?

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9.0

• Automatización del marketing
• Content creation
• Dynamic content
• Marketing por correo electrónico
• IA integrada
• Plan gratuito disponible
• Plan de pago Desde $15/mes

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Subcampeón

8.0

• Gestión de tuberías
• Seguimiento de clientes potenciales
• Automatización del flujo de trabajo
• Gestión de proyectos
• Marketing perspicaz
• Plan gratuito disponible
• Planes de pago desde $29/mes

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Struggling to pick the right tool?

ActiveCampaign vs Insightly can feel like a head-scratcher, right?

Necesita un CRM que de hecho helps your business grow, not just adds to the chaos.

Imagine missing out on key leads or losing customers because your system’s clunky.

That’s the problem.

But what if you could clearly see which one truly fits your needs in 2025?

This article will break down ActiveCampaign vs Insightly and show you the real differences. 

Descripción general

We’ve spent weeks diving deep, testing ActiveCampaign and Insightly in real-world business scenarios. 

From setting up campaigns to analyzing reports, our hands-on experience fuels this comparison, ensuring you get practical insights, not just theory.

Ready to explore the power of ActiveCampaign? Sign up for free & see how it could transform your marketing & sales efforts!

9de 10

Precios: Dispone de un plan gratuito. El plan premium cuesta a partir de $15/mes.

Características principales:

• Automatización
• Marketing por correo electrónico
• CRM

Try ActiveCampaign for FREE Leer la reseña completa

Necesita un CRM that goes beyond sales with robust project management tools? Insightly’s got you covered.

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Precios: It has a free plan. The premium plan starts at $29/month.

Características principales:

• Gestión de contactos
• Gestión de proyectos
• Automatización de ventas

Pruebe Insightly GRATIS Leer la reseña completa

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Además, explora nuestros favoritos ActiveCampaign alternatives…

Campaña activa

9.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Try ActiveCampaign for FREE Leer la reseña completa

Beneficios clave

• Visual automation constructor: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Incorporado CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Precios

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Motor de arranque: $15/mes.
• Más: $49/mes.
• Pro: $79/mes.
• Empresa: $145/mes.

¿Qué es Insightly?

Insightly? Yeah, it’s a CRM.

But it does more. Think project management, too.

This tool is designed to grow businesses.

It allows you to track deals and projects in one place, which sounds useful.

Además, explora nuestros favoritos Alternativas a Insightly…

Perspicazmente

8.0

¿Está preparado para agilizar sus procesos empresariales y establecer relaciones más sólidas? Comience su prueba gratuita de Insightly y compruebe la diferencia.

Pruebe Insightly GRATIS Leer la reseña completa

Beneficios clave

• • Boost Productivity: Improve project completion rates by 20%.
  • Increase Revenue: Track leads effectively and closes more deals.
  • Mejorar la colaboración: Connect teams and improve communication.
  • Gain Valuable Insights: Get a deeper understanding of your customers.

Precios

• Más:$29/usuario/mes.
• Profesional:$49/usuario/mes.
• Empresa:$99/usuario/mes.

Comparación de características

Let’s cut to the chase.

We’ve laid out the core features of ActiveCampaign and Insightly side-by-side so you can see where each platform brilla.

1. Email Marketing

• ActiveCampaign: Known for its robust automation, it lets you create complex email sequences based on user behavior. Think personalized journeys, not just mass blasts. If you are moving from Mailchimp, this is a great upgrade.
• Con perspicacia: Offers solid email marketing, but it’s more straightforward. Great for basic campaigns and tracking, but lacks the advanced automation of ActiveCampaign.

2. CRM and Sales Automation

• ActiveCampaign: Focuses heavily on automation, including lead scoring and deal tracking. It’s built to streamline sales processes.
• Con perspicacia: Combines CRM with project management. This is great for teams that need to manage both sales and project delivery in one platform.

3. Gestión de proyectos

• ActiveCampaign: Primarily a CRM and marketing tool, it has limited project management features.
• Con perspicacia: Excels in project management, with features for tarea assignment, milestone tracking, and team collaboration.

4. Integraciones

• ActiveCampaign: Boasts many integration options, connecting with many popular apps and services.
• Con perspicacia: Offers a good selection of integrations, but it may not be as extensive as active campaigns.

5. Interfaz de usuario y panel de control

• ActiveCampaign: El panel is feature-rich, but some users find it a bit overwhelming at first.
• Con perspicacia: Offers a clean and intuitive panel, making navigating and finding information easy.

6. Gestión de tareas

• ActiveCampaign: Includes basic task management within its CRM, allowing you to assign tasks to contacts and deals.
• Con perspicacia: Provides comprehensive task management, offering detailed task list views, project-specific tasks, and team collaboration.

7. Informes y análisis

• ActiveCampaign: Provides detailed reportando on email campaigns, automation, and sales performance.
• Con perspicacia: Offers solid reporting on sales, projects, and marketing, giving you a comprehensive view of your business.

¿Qué tener en cuenta al elegir un software CRM?

• Escalabilidad: ¿Puede el CRM crecer con su empresa?
• Integración con las herramientas existentes: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, contabilidad)?
• Informes y análisis: ¿Puede generar rápidamente informes detallados para hacer un seguimiento del rendimiento e identificar tendencias?
• Formación e incorporación de usuarios: ¿Con qué facilidad puede su equipo aprender y adoptar el CRM?
• Características específicas del sector: ¿Ofrece el CRM funciones adaptadas a las necesidades de su sector?
• Capacidades de automatización: ¿Puede automatizar tareas repetitivas para ahorrar tiempo y mejorar la eficacia?
• Migración de datos: ¿Es fácil transferir los datos existentes al nuevo CRM?
• Opiniones y reputación de los clientes: ¿Qué opinan otros usuarios sobre la fiabilidad y el rendimiento de rCRM?
• Presupuesto y rentabilidad: ¿Ofrece el CRM a su empresa un buen retorno de la inversión?

Veredicto final

So, which one wins? For most businesses, ActiveCampaign takes the lead.

It’s powerful for email and sales automation.

If you need strong project management, Insightly is a solid choice.

But ActiveCampaign’s deep automation and great integración make it a top pick.

We’ve used both, and ActiveCampaign’s tools really help grow sales.

You want a CRM that works, not just looks good.

Trust our hands-on testing. 

We know what matters.

Try ActiveCampaign for FREE Leer la reseña completa

Pruebe Insightly GRATIS Leer la reseña completa

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Compró is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on correo electrónico frío outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. Haga clic hacia arriba is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign frente a Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Cápsula CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

Más sobre Insightly

He aquí una breve comparación de Insightly con estas soluciones de software:

• Insightly vs Gohighlevel: Insightly combina CRM con gestión de proyectos, mientras que GoHighLevel es una plataforma integral para la automatización de ventas, marketing y agencias, que ofrece herramientas más amplias para la generación de clientes potenciales.
• Insightly vs Pipedrive: Insightly se centra en CRM con gestión de proyectos integrada; Pipedrive se especializa en la gestión visual del pipeline de ventas, a menudo preferida por los equipos centrados en las ventas.
• Insightly vs Keap: Insightly ofrece un sólido CRM con seguimiento de proyectos; Keap proporciona una potente automatización del marketing, campañas de correo electrónico y completas funciones de ventas.
• Insightly vs HubSpot: Insightly ofrece un sólido CRM con gestión de proyectos, mientras que HubSpot proporciona una amplia plataforma todo en uno para marketing, ventas y atención al cliente.
• Insightly vs Clickfunnels: Insightly es un CRM con gestión de proyectos; ClickFunnels es principalmente un constructor de embudos de ventas para crear páginas de aterrizaje y automatizar procesos de ventas.
• Insightly vs Folk: Insightly es un CRM completo con funciones de gestión de proyectos; Folk es una herramienta de gestión de contactos más ágil y colaborativa.
• Insightly vs Instantly: Insightly ofrece un sólido CRM y una solución de gestión de proyectos; Instantly se centra en la captación automatizada de clientes potenciales mediante correo electrónico.
• Insightly vs Clickup: Insightly integra CRM y gestión de proyectos; ClickUp es una plataforma versátil de gestión del trabajo que puede configurarse para tareas de CRM.
• Insightly vs Lunes: Insightly combina CRM con gestión de proyectos; Monday CRM es un sistema operativo de trabajo altamente personalizable, adaptable a diversas necesidades de CRM.
• Insightly vs Capsule CRM: Insightly es un CRM con más funciones y gestión de proyectos, mientras que Capsule CRM es un gestor de contactos y oportunidades de venta más sencillo y directo.
• Insightly vs Freshsales: Insightly ofrece un sólido CRM con gestión de proyectos; Freshsales CRM proporciona automatización avanzada de ventas, perspectivas de IA y comunicación multicanal.
• Insightly frente a Salesforce: Insightly es un CRM completo con gestión de proyectos integrada; Salesforce es una solución CRM de nivel empresarial, altamente personalizable y expansiva.
• Insightly vs Zendesk: Insightly is a CRM with project management features; Zendesk primarily focuses on customer support and service ticketing.

Preguntas frecuentes