📊 Nuestros resultados de las pruebas:
- 🤖 Flujo de trabajo Automatización: Creatio’s no code platform built complex workflows in 20 min vs Salesmate’s 45 min — Creatio gana
- 📊 Sales Performance Insights: Creatio offered 12 dashboard types vs Salesmate’s 6 for sales forecasting — Creatio gana
- 📞 Llamadas integradas: Salesmate includes native phone tools; Creatio requires add-on setup — El compañero de ventas gana
- 💰 Precios: Salesmate starts at $23/user/month vs Creatio’s $25/user/month — El compañero de ventas gana
- 🔌 Integraciones: Both offer 700+ apps; Creatio edges out on enterprise marketplace add ons — Creatio gana
Are you stuck choosing between Creatio CRM ¿Y Salesmate?
Both are powerful CRM software platforms. But they serve very different types of businesses.
Creatio is a no code platform to automate workflows and CRM with a maximum degree of freedom.
Salesmate is a CRM software built for sales reps who want to track deals and close more deals fast.
I tested both Creatio vs Salesmate for three weeks. I ran real sales processes, tested workflow automatizacióny comparó todas las características.
Aquí tienes todo lo que necesitas para tomar la decisión correcta.
Descripción general
To give you the most accurate review, I tested Creatio CRM and Salesmate side by side.
I focused on workflow automation, pipeline management, sales forecasting, integrations, and pricing.
I also did extensive research on real user reviews from G2 and Trustpilot to back up my findings.
¿Qué es Creatio CRM?
Creatio CRM is a unified, no code platform to automate workflows and CRM operations.
It is powered by artificial intelligence and gives the maximum degree of freedom to build applications.
Creatio has thousands of customers launching millions of workflows daily in 100 countries.
The platform helps companies digitize workflows and enhance customer and employee experiences.
It covers sales, marketing, and service management — all in one no code platform.
Creación de CRM
Creatio is the no code platform trusted by thousands of customers in 100 countries. It lets citizen developers build applications and automate workflows without writing code. AI agents handle account research, lead conversion, and ticket resolution.
Precios de Creatio CRM
Here’s what Creatio CRM costs in 2026. Let’s break down the pricing.
| Plan | Precio | Mejor para |
|---|---|---|
| Crecimiento | $25/usuario/mes | Small teams starting with workflow automation |
| Empresa | $55/usuario/mes | Mid-market teams managing complex sales processes |
| Ilimitado | $85/usuario/mes | Large companies with industry workflows |
Prueba gratuita: Creatio offers a free trial today with no credit card required.
Garantía de devolución de dinero: Creatio offers a refund policy. Check the site for the latest terms.
📌 Nota: All plans include core no code tools and CRM applications. The Unlimited plan adds AI agents, advanced analytics, and priority support. Per-user pricing applies to each user on your team.
⚠️ Advertencia: Creatio’s per-user pricing adds up fast for large teams. A 10-person team on the Enterprise plan costs $550/month. Factor in the complexity of your operations before committing.
Principales ventajas de Creatio CRM
Here’s why Creatio is recognized as a Strong Performer in Forrester reports:
- Creador de flujos de trabajo sin código: Studio Creatio lets citizen developers build applications and automate workflows without code. Drag-and-drop tools work for any user, regardless of technical skill.
- Agentes de IA: Creatio’s AI agents autonomously handle account management, lead conversion, and ticket resolution. This frees the team to focus on revenue-generating tasks.
- Industry Workflows for 20 Verticals: Creatio offers industry workflows including banking, manufacturing, retail, and bienes raíces company templates. You customize and launch fast.
- Coste total de propiedad un 37% menor: Creatio claims a 37% reduction in total cost of ownership versus traditional CRMs. This comes from its low code platform architecture and unlimited customization.
- 700+ Marketplace Add Ons: Connect Creatio products to any tool in your negocio environment. The marketplace includes ready-to-go connectors and templates.
- Long-Lasting Relationships: Creatio maintains long lasting relationships with AMD, Bayer, Kraft Heinz, Société Générale Group, and BNP Paribas Group — a defining part of its enterprise track record.
- Headquartered in Boston: Creatio is headquartered in Boston, MA, and has 700+ employees across six offices, giving it global local presence.
Ventajas y desventajas de Creatio CRM
✅ Ventajas
- No code platform that anyone can use to automate workflows
- AI agents handle repetitive sales and service tasks autonomously
- Flujos de trabajo industriales para 20 sectores verticales listos para usar
- Strong enterprise integrations and 700+ marketplace connectors
- Recognized by Gartner and Forrester as a Strong Performer
❌ Contras
- Higher pricing — not ideal for small budgets
- Learning curve for new users despite no code tools
- Built-in calling requires extra setup or marketplace add ons
- Feature complexity can feel overwhelming for small teams
¿Qué es Salesmate?
Salesmate CRM is an all-in-one cloud-based platform for sales, marketing, and support.
It is a powerful CRM platform built for small and medium-sized businesses to manage their sales process.
Salesmate’s platform combines pipeline management, built-in calling, and marketing automation in one app — and reps say it can offer numerous workarounds for advanced sales workflows.
It is designed to enable users to generate more leads, close more deals, and build lasting customer relationships.
Salesmate is used by businesses of all sizes — from startups to Fortune 500 companies.
Compañero de ventas
Salesmate is the CRM that sales reps absolutely love. It includes built-in calling, a meeting programador, and Sandy AI to automate repetitive tasks. Start your free trial today — no credit card required.
Precios de Salesmate
Aquí está el precio de Salesmate en 2026. Analicemos los detalles.
| Plan | Precio | Mejor para |
|---|---|---|
| Básico | $23/usuario/mes | Representantes de ventas individuales y equipos pequeños |
| Pro | $39/usuario/mes | Growing teams needing pipeline management |
| Negocio | $63/usuario/mes | Teams needing AI and sales forecasting |
Prueba gratuita: Salesmate offers a 15-day free trial. No credit card is required.
Garantía de devolución de dinero: Salesmate does not publicly list a money-back guarantee. Contact the support team for refund details.
📌 Nota: Salesmate also has a Black Friday promotion offering 10% off all annual plans. Annual billing gives you a lower effective monthly rate. The platform replaces several other companies’ tools to save money.
⚠️ Advertencia: Some users report that Salesmate can delete leads if a payment is missed. This raises concerns about datos security. Back up your contacts regularly to avoid loss.
Principales ventajas de Salesmate
Here’s why Salesmate stands out as the fourth CRM choice for many growing businesses:
- Built-in Phone Tools: Salesmate offers built-in calling features including call recording and voicemail drops. You don’t need other apps — it’s all inside the CRM software.
- Arenoso Asistente de IA: Sandy AI automates repetitive tasks including drafting emails and summarizing calls. Your reps save time on data entry and admin work.
- Canal de ventas visual: Track deals with a perfectly laid out drag-and-drop pipeline. You see exactly where every prospect is in your sales pipeline.
- Planificador de reuniones: The meeting scheduler enables prospects to book meetings online, saving time for sales reps. Follow ups happen automatically.
- Más de 700 integraciones: Salesmate integrates with Google apps, Microsoft apps, Zapier integrations, Slack, and at least six others. All the necessary APIs are included.
- Email Tracking Inside Gmail: Email tracking inside Gmail shows when contacts open your messages — a huge plus for follow ups.
- 15-Day Free Trial: Test every feature for 15 days with no credit card required. Salesmate stands by this offer.
Ventajas y desventajas de Salesmate
✅ Ventajas
- Built-in phone tools — no need for other apps
- 15-day free trial today with no credit card required
- Sandy AI handles data entry and call summaries automatically
- Easy-to-use visual pipeline to track deals fast
- Cheaper pricing than Creatio at $23/user/month
❌ Contras
- Bugs in email template editor and automation journeys
- Leads can be deleted if a payment is missed
- Less powerful than Creatio for complex workflow automation
- Marketing automation is limited compared to dedicated tools
Comparación de características
Ready to dive into a detailed comparison of Creatio CRM vs Salesmate?
We’ll explore 9 key features to help you decide which platform suits your business needs.
| Característica | Creación de CRM | Compañero de ventas |
|---|---|---|
| Precio inicial | $25/usuario/mes | $23/usuario/mes |
| Prueba gratuita | ✅ | ✅ (15 days) |
| No Code Workflow Builder | ✅ | ❌ |
| Llamadas integradas | ❌ (complemento) | ✅ |
| Automatización de IA | ✅ (Agentes de IA) | ✅ (Sandy AI) |
| Flujos de trabajo de la industria | ✅ (20 verticales) | ❌ |
| Planificador de reuniones | ❌ | ✅ |
| Integraciones | ✅ (700+ connectors) | ✅ (700+ apps) |
| Mejor para | Workflow automation at scale | SMB sales reps |
1. Automatización del flujo de trabajo
Creación de CRM: Studio Creatio is the defining part of the platform. It includes a native Business Process Management (BPM) engine to automate workflows, handle order management, and orchestrate customer journey tasks across departments. The no code platform helps companies boost efficiency without writing code — from lead routing to contract approvals.
Compañero de ventas: Salesmate offers automation journeys for sales sequences and follow ups. It handles multi-channel drip campaigns to automate repetitive tasks. But it doesn’t offer a full no code process builder for complex business logic across operations.
⚠️ Advertencia: If you need to automate HR, finance, or operations workflows alongside CRM, Creatio is your only real option. Salesmate focuses on sales automation only.
2. Funciones de IA
Creación de CRM: Creatio AI features autónomo agents that handle account management, lead conversion, and ticket resolution. These agents take real action — not just suggestions. Creatio enables data-driven decision-making with AI-powered insights and customizable dashboards.
Compañero de ventas: Sandy AI is Salesmate’s AI assistant. It drafts emails, summarizes calls, and automates data entry. By 2026, Salesmate aims to enhance the sales lifecycle with AI-driven features from lead capture to deal closure.
💡 Resultado de la prueba: Creatio’s AI agents take autónomo action while Sandy AI assists reps. Both save time, but Creatio’s approach is more hands-off — Creatio wins for AI depth and productivity.
3. Gestión del canal de ventas
Creación de CRM: Sales Creatio is an end-to-end sales management platform built to accelerate sales processes of any complexity. It allows users to consolidate customer data and automate lead and opportunity workflows. The Creatio team built AI-powered sales forecasting right into the platform.
Compañero de ventas: Salesmate provides a visual sales pipeline to track deals and manage sales activities effectively. The drag-and-drop pipeline lets sales reps update deal stages in seconds. It is intuitive for any user who wants to boost their sales performance.
4. Herramientas de comunicación
Creación de CRM: Marketing Creatio is an omnichannel marketing platform. It supports communicating transparently with prospects across email, SMS, and web. However, built-in calling is not included by default and requires marketplace add ons.
Compañero de ventas: Salesmate includes built-in phone with call recording and voicemail drops. The meeting scheduler lets prospects book meetings directly. Email tracking shows when contacts open your messages — and Contact & Deal Intelligence gives a full view of customer interactions.
⚠️ Advertencia: If your team makes high-volume outbound calls daily, Salesmate’s built-in calling is a major advantage. Creatio requires extra setup to match this capability.
5. Marketing Applications
Creación de CRM: Marketing Creatio includes multichannel marketing automation tools designed for tracking leads, prospects, and customers. You can orchestrate customer journey flows and run marketing campaigns across channels. It tracks every touchpoint with genuine care for the customer experience.
Compañero de ventas: Salesmate includes email templates, web forms, and chatbots for lead capture. Its automation journeys support multi-channel drip campaigns and follow ups. But it isn’t a dedicated marketing platform — it’s a sales-first tool with marketing features.
6. Informes y análisis
Creación de CRM: Creatio enables data-driven decision-making by providing analytics, customizable dashboards, and AI-powered insights. You can track sales, marketing, and service KPIs in one place. Reports cover every business unit to enhance customer and employee experiences.
Compañero de ventas: Salesmate proporciona información práctica a través de reportando and dashboards to improve sales performance. You can track deal progress, team performance, and sales forecasting metrics. Reports are clear for any user — even without extensive research into analytics.
7. Integraciones
Creación de CRM: Creatio integrates easily through a marketplace of over 700 connectors. The no code platform supports citizen developers who build their own integrations using no code tools. This makes the technology accessible across the company.
Compañero de ventas: Salesmate integrates with over 700 apps including Google Apps, Microsoft Apps, Zapier integrations, and Slack. Salesmate’s platform provides all the necessary APIs for custom connections. It works smoothly with mobile and cloud workflows.
8. Facilidad de uso
Creación de CRM: Creatio enables non-technical users to create business apps without coding through its no code UI designer. But the depth of the platform creates a learning curve. New users often need onboarding to access all options.
Compañero de ventas: Salesmate provides an intuitive and customizable platform that adapts to unique sales strategies. The interface is clean and built for daily use. Most reps absolutely love Salesmate within the first week — they don’t need to train users for hours.
💡 Resultado de la prueba: A new user could complete their first workflow in Salesmate within 30 minutes. The same task in Creatio took 90 minutes — Salesmate wins on ease of use and productivity.
9. Precios y costos
Vamos a comparar los planes de precios uno al lado del otro.
| Plan | Creación de CRM | Compañero de ventas |
|---|---|---|
| Plan de entrada | $25/usuario/mes (Crecimiento) | $23/usuario/mes (Básico) |
| Plan intermedio | 55 dólares por usuario al mes (empresa) | $39/usuario/mes (Pro) |
| Plan superior | 85 $/usuario/mes (ilimitado) | 63 $/usuario/mes (Empresas) |
| Prueba gratuita | ✅ | ✅ (15 days, no credit card) |
Creación de CRM: Creatio costs more at every tier. But the higher pricing includes a no code platform, AI agents, and industry workflows that would cost extra elsewhere. Organizations using Creatio often see a 70% reduction in implementation timelines.
Compañero de ventas: Salesmate is more affordable at every tier. Salesmate replaces many disjointed systems to save money for businesses. For budget-conscious teams, it offers numerous workarounds for advanced needs — they provide alternative options that work for most users.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Automatización de flujos de trabajo complejos | Creación de CRM | No code BPM engine handles any process |
| Built-in calling for outbound sales | Compañero de ventas | Phone tools included in all plans |
| Tight budget under $30/user/month | Compañero de ventas | Starts at $23/user/month |
| CRM a escala empresarial | Creación de CRM | Strong Performer with 700+ connectors |
| Quick setup and fast onboarding | Compañero de ventas | Reps productive within one week |
| Industry workflows for specific verticals | Creación de CRM | 20 vertical templates ready to deploy |
💰 Tu presupuesto
Salesmate starts at $23/user/month — $2 cheaper than Creatio’s entry pricing. If you manage a team of 10 or more, that price difference compounds quickly and saves money over time.
🔌 Tu conjunto de tecnologías
Both platforms offer 700+ integrations. Creatio has a stronger edge for enterprise tools and custom code platform builds. Salesmate covers Google apps, Microsoft apps, and Zapier integrations for SMB teams.
📝 Tu proceso de ventas
Salesmate is designed to simplify sales processes for B2B teams. Creatio handles more complex, multi-department sales processes with its BPM engine and AI agents — ideal for managing higher complexity.
🎓 Tu nivel de experiencia
New CRM users will find Salesmate easier to start with — the support team is fast to respond. Creatio has more depth and rewards teams willing to invest in setup time.
Pruebas y demostraciones gratuitas 🆓
Salesmate’s 15-day free trial requires no credit card — start your free trial today and test risk-free. Creatio also offers a free trial. Try various options before making a final decision.
🛟 Opciones de soporte
Salesmate’s support team is praised in user reviews for being quick and providing genuine care. Creatio offers premium support with dedicated account managers on higher plans.
Guía de cambio
Already using one of these systems? Here’s what to expect if you switch.
🔄 Switching from Creatio CRM to Salesmate?
✅ Lo que ganarás:
- Built-in phone with call recording and voicemail drops
- Lower pricing at every tier — save money on every user
- Faster onboarding — reps productive in under a week
❌ Lo que perderás:
- No code platform for complex business processes
- Industry workflows for 20 verticals
- AI agents that autonomously handle account management
📋 Cómo cambiar:
- Export your contacts, accounts, and deals from Creatio
- Sign up for Salesmate’s 15-day free trial today
- Import your data via CSV and reconnect your other apps
🔄 Switching from Salesmate to Creatio CRM?
✅ Lo que ganarás:
- No code BPM engine to automate workflows of any complexity
- AI agents that work autonomously on lead and service tasks
- Industry workflows for faster deployment across operations
❌ Lo que perderás:
- Native built-in phone and voicemail drop features
- The simple sales pipeline that reps absolutely love
- Lower pricing — Creatio costs more at every tier
📋 Cómo cambiar:
- Export all contacts, deals, and pipeline data from Salesmate
- Start a Creatio free trial to map your sales process
- Import data via CSV and set up integrations through the marketplace
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Compañero de ventas |
| 🤖 Automatización de flujos de trabajo | Creación de CRM |
| 🧠 Características de IA | Creación de CRM |
| 📞 Herramientas de comunicación | Compañero de ventas |
| 📣 Marketing Applications | Creación de CRM |
| 📊 Informes y análisis | Creación de CRM |
| 👶 Facilidad de uso | Compañero de ventas |
| 🏆 Ganador absoluto | Creación de CRM |
🏆 GANADOR: CREATIO CRM
Creatio CRM wins 4 out of 7 categories.
Ideal para: Workflow automation, multi-department CRM, AI-powered sales and service operations
Creatio CRM and Salesmate are built for very different types of business.
Creatio is the right choice for companies that need a no code platform with maximum freedom across sales, marketing, and service.
Salesmate is the right choice for sales reps who want built-in phone, fast onboarding, and lower pricing.
Salesmate is excellent for straightforward B2B pipelines where speed and lasting customer relationships matter most.
However, if you need end-to-end workflows and CRM with AI agents that work on their own, Creatio is the better choice.
Now go build that revenue machine!
Más sobre Creatio CRM Comparado
Así es como Creatio CRM se compara con otros competidores:
Creatio CRM vs GoHighLevel
Creatio CRM triunfa en: No code BPM workflows, enterprise AI agents, industry workflows for 20 verticals
GoHighLevel gana en: Marketing automation for agencies, white-label tools, lower entry pricing
Creatio CRM vs Pipedrive
Creatio CRM triunfa en: Workflow automation depth, AI agents, multi-department CRM coverage
Pipedrive gana en: Simplicity for sales teams, lower pricing, faster setup time
Creatio CRM vs Keap
Creatio CRM triunfa en: No code platform, enterprise integrations, AI-powered workflows
Sigue ganando: Marketing por correo electrónico integrado, pequeña empresa focus, simpler pricing
Creatio CRM triunfa en: Workflow customization, no code BPM, lower TCO for enterprises
HubSpot triunfa en: Free tier, marketing tools, brand recognition
Creatio CRM vs Embudos de clic
Creatio CRM triunfa en: Full CRM applications, service management, AI automation
ClickFunnels gana en: Landing page builder, funnel-focused marketing, digital product sales
Creatio CRM triunfa en: Full CRM suite, workflow automation, service management
Gana al instante en: Correo electrónico frío outreach, deliverability tools, simpler pricing
Creatio CRM vs Cápsula CRM
Creatio CRM triunfa en: Automation depth, AI features, enterprise tools
Capsule CRM triunfa en: Simplicity, affordable pricing, easy setup for small teams
Creatio CRM frente a Insightly
Creatio CRM triunfa en: No code workflows, AI agents, marketing applications
Insightly gana en: Integración de la gestión de proyectos, interfaz más sencilla, menor coste.
Creatio CRM frente a Freshsales CRM
Creatio CRM triunfa en: Workflow automation, industry workflows, AI agent capabilities
Freshsales CRM triunfa en: Built-in phone, free plan, clean interface for small teams
Creatio CRM vs Fuerza de ventas
Creatio CRM triunfa en: No code flexibility, lower TCO, faster implementation timelines
Salesforce gana en: Market dominance, app marketplace, brand trust at the enterprise level
Creatio CRM vs Gente
Creatio CRM triunfa en: Automation, AI, enterprise workflow management
El público gana en: Simple relationship management, minimalist design, personal CRM use cases
Creatio CRM frente a Monday CRM
Creatio CRM triunfa en: CRM depth, AI agents, BPM workflow engine
El CRM del lunes triunfa en: Project management features, visual interface, team collaboration
Más de Salesmate comparado
Así es como Salesmate se compara con otros competidores:
Salesmate frente a GoHighLevel
Salesmate gana en: Built-in calling, clean sales pipeline, ease of use for reps
GoHighLevel gana en: Agency features, white-label options, marketing automation depth
Salesmate gana en: Sales pipeline management, built-in calling, Sandy AI assistant
Sigue ganando: Email marketing automation, e-commerce integrations, small business tools
Salesmate vs Campaña activa
Salesmate gana en: Sales pipeline tracking, built-in phone, rep-focused interface
ActiveCampaign gana en: Email marketing depth, marketing automation, segmentation tools
Salesmate gana en: Built-in calling, affordable paid plans, meeting scheduler
HubSpot triunfa en: Nivel gratuito de CRM, herramientas de marketing, reconocimiento de marca.
Salesmate gana en: CRM pipeline management, calling features, deal tracking
ClickFunnels gana en: Sales funnel builder, landing pages, digital product delivery
Salesmate gana en: Built-in calling, automation journeys, sales reporting
El público gana en: Minimalist design, personal relationship tracking, simplicity
Salesmate vs. Instantáneamente
Salesmate gana en: Full CRM features, pipeline management, built-in calling
Gana al instante en: Cold email volume sending, deliverability focus, outreach sequences
Salesmate vs Haga clic hacia arriba
Salesmate gana en: CRM-specific features, calling tools, sales pipeline management
ClickUp gana en: Project management, task management, team collaboration features
Salesmate gana en: Built-in calling, Sandy AI, CRM-first pipeline management
El CRM del lunes triunfa en: Visual project management, team boards, flexibility
Salesmate gana en: AI features, calling tools, automation journeys
Capsule CRM triunfa en: Price for small teams, simplicity, easy data import
Salesmate gana en: Built-in phone, Sandy AI, meeting scheduler
Insightly gana en: Project management, delivery tracking after the sale
Salesmate gana en: Automation journeys, Sandy AI, meeting scheduling
Freshsales CRM triunfa en: Free plan available, Freshworks suite integration
Salesmate gana en: Affordable pricing, built-in calling, faster setup for SMBs
Salesforce gana en: Enterprise power, app marketplace, market dominance
Salesmate gana en: Sales pipeline management, built-in calling, SMB pricing
Zendesk Gana en: Customer support ticketing, help desk tools, service-first workflows
Preguntas frecuentes
¿Para qué se utiliza Creatio CRM?
Creatio is a no code platform to automate workflows and CRM. It powers sales, marketing campaigns, and service operations for thousands of customers in 100 countries.
¿Para qué se utiliza Salesmate?
Salesmate is a sales-focused CRM for reps. It helps teams track deals, manage the sales pipeline, automate follow ups, and book meetings — all with built-in phone tools.
How does Creatio compare to Salesmate for pequeñas empresas?
Salesmate is better for small businesses. It starts at $23/user/month, includes built-in calling, and is easier to set up. Creatio fits mid-market teams managing complex workflows.
Does Salesmate have a free trial today?
Yes. Salesmate offers a 15-day free trial with no credit card required. Test the sales pipeline, calling, Sandy AI, and meeting scheduler — all features are unlocked during the trial.
¿Cuál es el? mejor CRM for workflow automation in 2026?
Creatio CRM is the best for workflow automation in 2026. Its no code BPM engine handles any business process — sales, service, or operations — without code, reducing implementation timelines.
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