Elegir lo correcto redes sociales management tool could be a real headache.
Do you need something simple and affordable or a powerhouse packed with features?
Maybe you’re caught between two popular options, Metricool and Hootsuite.
Both help you schedule posts, track performance, and manage your social media presence, but which one comes out on top?
In this post, we’ll break down the key differences between Metricool vs Hootsuite to help you to decide which tool is the perfect fit for your needs.
Metricool vs Hootsuite: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Metricool and Hootsuite.
Analizamos en profundidad sus características, exploramos sus planes de precios e incluso pusimos a prueba su atención al cliente.
Ahora compartimos nuestros hallazgos para ayudarle a tomar la mejor decisión.
4.8de 5
¿Quieres comprender mejor tu rendimiento en redes sociales y optimizar tu estrategia? ¡Crea una cuenta gratuita de Metricool y descubre información valiosa hoy mismo!
Precios: Tiene un plan gratuito. El plan de pago comienza en $18 al mes.
Más del 70% de los usuarios de Metricool afirman ahorrar al menos 5 horas semanales en la gestión de redes sociales. ¡Explora la app y descubre cuánto puedes recuperar!
Características: Metricool combina análisis, programación y gestión de campañas en un solo lugar. También incluye una bandeja de entrada para gestionar todos tus comentarios y mensajes, un planificador de contenido y herramientas de análisis de la competencia.
Redes sociales compatibles: Funciona con más de 20 plataformas, incluidas Facebook, Instagram, Twitter, LinkedIn, TikTok e incluso Google Business Profile y Twitch.
Facilidad de uso: La plataforma tiene una interfaz limpia e intuitiva, lo que hace que sea fácil de navegar incluso para principiantes.
Atención al cliente: Ofrecen soporte al cliente receptivo a través de chat en vivo y un centro de ayuda detallado.
Integraciones: Se conecta con herramientas populares como Canva, Google Drive y Zapier para optimizar su flujo de trabajo.
Escalabilidad: Metricool tiene diferentes planes para adaptarse a las necesidades de individuos, pequeñas empresas y grandes agencias.
Precios
Gratis: $0/mes para 5 perfiles de competidores.
Motor de arranque: $18/mes por 100 perfiles de competidores.
Controla el caos de tus redes sociales y optimiza tu flujo de trabajo. Explora Hootsuite y descubre cómo puede simplificar la gestión de tus redes sociales.
Manténgase organizado con transmisiones: Monitorea múltiples feeds sociales, hashtags y palabras clave en tiempo real.
No te pierdas ningún mensaje: Gestiona todas tus conversaciones sociales desde una bandeja de entrada unificada.
Amplifica tu impacto: Impulsa tus publicaciones con mejor rendimiento directamente dentro de la plataforma.
Colabora sin problemas: Asigne tareas, apruebe contenido y administre permisos en todo su equipo.
Obtenga una visión general: Realice un seguimiento de su progreso con análisis completos e informes personalizados.
Precios
Hootsuite ofrece un plan gratuito limitado para necesidades básicas.
Profesional ($99/mes): Programación de publicaciones ilimitada, recomendaciones sobre el mejor momento para publicar, herramienta de evaluación comparativa competitiva.
Equipo ($249/mes): para tres usuarios con 20 cuentas sociales.
Empresa personalizada: Comience con cinco usuarios y 50 cuentas sociales.
Find the right social media management tool by comparing Metricool and Hootsuite.
This guide highlights key features and helps you choose the best platform for your social media marketing and digital presence.
1. All-in-One Dashboard and Social Channels
Metricool: Positions itself as a digital swiss army knife for social media managers. Its social media dashboard provides a single interface to manage all your social networks, including Facebook, Instagram, Twitter, and LinkedIn. It’s an excellent tool for unifying all your tools in one place.
Hootsuite: Hootsuite launched with a unified dashboard that remains one of its key features. It allows you to manage multiple social media accounts and social channels from a single screen. Hootsuite works by creating “streams” for various social channels to monitor direct messages and posts.
2. Análisis e informes
Metricool: Provides robust social media analytics with unlimited historical datos. You can access reports with easy analytics and download custom reports with a few clicks. For advanced users, there’s the ability to connect to Looker Studio for in-depth analysis and creating reports.
Hootsuite: Hootsuite’s analytics feature is one of its strongest selling points. It offers advanced analytics and customizable reports. Many Hootsuite reviews praise its ability to give deep insights into social media performance. Hootsuite analytics can be customized to show precisely the data that matters to your business.
3. Precios y planes
Metricool: Offers a free account that allows you to manage a limited number of social accounts, making it a great starting point for individuals and pequeñas empresas. Its paid plans, like the starter plan and advanced plan, are known for being budget-friendly. A Metricool review often highlights its value.
Hootsuite: Hootsuite pricing is generally higher, targeting larger social media teams and enterprises. While a free version existed in the past, a hootsuite review today will show its focus on the professional plan and enterprise plan, which are more expensive and offer a broader range of robust features.
4. Publicación y programación
Metricool: This social media scheduling tool is known for its user-friendly social media calendar. You can easily schedule content for various social media accounts, use bulk scheduling, and find the best times to post to save time. It also features auto posting for consistent social media posts.
Hootsuite: Provides comprehensive tools to schedule posts. Its social media calendar allows for visual planning, and you can use bulk scheduling to publish posts for multiple social accounts at once. You can publish content immediately or schedule content for a later date.
Metricool: Features a social bandeja de entrada that combines all your social messages into a single inbox. This allows you to easily navigate and stay engaged with all your social networks, manage all your social messages and win time.
Hootsuite: Offers a robust inbox to manage direct messages and comments. While both tools allow you to manage messages, Hootsuite’s inbox is often praised in hootsuite reviews for its advanced filtering and team collaboration features, which make it easier for social media teams to manage customer feedback and inquiries.
6. Colaboración y gestión del equipo
Metricool: The platform supports team management, but it is more geared toward smaller teams or one brand. Its collaboration features are straightforward and effective.
**Hootsuite: Hootsuite’s features for teams are where it stands out. The hootsuite team plan and enterprise plan are designed for large-scale operations with multiple social media managers. Features like approval workflows, team member assignments, and customized permissions are central to Hootsuite’s offerings.
7. Integraciones y ecosistema
Metricool: Known as a digital swiss army knife, Metricool integrates with Google Business Profile, Google Ads, and TikTok Ads. It also offers a Zapier integration in its advanced plan, allowing you to connect with other platforms and streamline your workflow.
Hootsuite: Has a vast hootsuite app directory with integrations that extend its core functionality to other tools. You can connect to everything from RSS feeds to advanced marketing and sales platforms, making it a powerful tool for digital marketing professionals who use multiple platforms.
8. Support and Customer Service
Metricool: Offers live chat support and a comprehensive help center page. Users often praise its responsive support in a metricool review, noting that even with a free account, you can get help quickly.
Hootsuite: Hootsuite support is tiered. Users on the professional plan may find themselves needing to contact support via a help ticket, while the enterprise plan often comes with dedicated hootsuite customer service and priority support, reflecting its focus on larger companies.
Metricool: Provides a clear overview of your social media performance. The data extracted is easy to understand, helping you discover what matters to your audience. The tool provides a quick look at key metrics, saving time and simplifying your social media efforts.
**Hootsuite: Hootsuite’s analytics features provide more granular insights. You can access reports with detailed social media performance data, including sentiment analysis and competitive benchmarking. A hootsuite review will often mention the depth of its reportando.
10. Advanced Features for Marketing
Metricool: This platform excels at providing an all-in-one view for a business. It can track not only social media accounts but also web pages, Google Business Profile, Google Ads, and TikTok Ads, giving you a full picture of your digital presence. It also offers a Link in Bio tool with multiple links.
**Hootsuite: Hootsuite’s robust features include advanced social listening, which lets you monitor conversations about your brand across the web, not just on your owned social accounts. It also offers the Hootsuite Academy to help users maximize the platform’s potential, showcasing the company’s commitment to user education.
11. Main Differences and Target Audience
Metricool: The main differences lie in its simplicity and affordability. It’s a great tool for a social media manager looking to streamline their workflow, manage one brand, or handle multiple accounts on a budget. It’s a strong Alternativas a Hootsuite for small to medium-sized businesses and agencies.
Hootsuite: The main differences are its scale and deep features. Hootsuite is a long-standing leader in social media marketing and is best suited for large social media teams, agencies, and enterprises that need a powerful tool with extensive integrations and complex workflows.
¿Qué buscar al elegir una herramienta de gestión de redes sociales?
Publishing and Scheduling: The core of any social media platform. Make sure the tool can handle all the social media platforms and social media channels you use, from a twitter account to YouTube channels. Look for features like scheduled posts and the ability to publish immediately. A good social network tool, like the Hootsuite dashboard, makes it easy to visualize your scheduled content.
Features and Integrations: Look at the key features and what the platform stands for. Does it have a editor de vídeo? Can you manage multiple social networks with ease? The Hootsuite app directory is a huge selling point, offering a wide range of integrations with other platforms and tools. Metricool account and Hootsuite account both offer customized reports, but the depth and granularity can be a main difference.
Analytics and Data: It matters to have easy analytics. Look for tools that can give you relevant content insights and a way to access reports on your social media efforts. Can you track Instagram stories? Is the data from all your social media platforms in one place?
User Experience and Support: The user friendliness of the Hootsuite platform or any other social platform is crucial. You should be able to simply scroll and find what you need. If you ever need to contact support, is it easy to get in touch? A hootsuite professional plan or hootsuite enterprise account might offer dedicated support, while a metricool account might rely on a help center page.
Scalability: Consider how the tool handles multiple brands and multiple social accounts. The hootsuite professional plan is designed for one brand, while an enterprise plan can handle a larger scale. This is a key factor to consider, especially to avoid leaving metricool or hootsuite in the future.
Social Inbox: An effective way to handle all your social media messages, including direct messages. A tool with a single inbox for all your social channels can save time and help you stay on top of customer feedback and inquiries.
Content Management: Does the tool help you manage new content and make it easy to publish posts? A tool that allows for bulk scheduling of scheduled posts can be a huge time-saver.
Veredicto final (nuestra elección)
So, which tool takes the crown? For us, it’s Hootsuite.
While Metricool is a great option for individuals & small businesses.
Hootsuite’s advanced features, extensive integrations, & powerful analytics give it the edge.
If you’re serious about social media management and have the budget to support it, Hootsuite is the clear winner.
But hey, don’t just take our word for it!
Both platforms offer free trials, so kick the tires and see which one fits su Necesita lo mejor.
After all, the best social media management tool is the one that helps tú lograr su objetivos específicos
A continuación se presenta una comparación concisa de Metricool con sus alternativas, destacando las diferencias clave:
Metricool frente a Sprout Social: Elija Metricool para una plataforma intuitiva con análisis sólidos y conocimiento de la competencia, o Sprout Social para un análisis más profundo y una sólida colaboración en equipo.
Metricool frente a Socialpilot: Elija Metricool por sus análisis visuales claros y seguimiento de hashtags o Socialpilot por su Planes más económicos con excelentes capacidades de programación.
Metricool vs Sendible: Elija Metricool por su interfaz fácil de usar y su completo panel de análisis o Sendible por su Potentes herramientas de gestión de clientes y funciones de escucha social.
Metricool vs Content Studio: Elija Metricool por su visión general de análisis todo en uno o Content Studio por su destreza en el descubrimiento de contenido y sugerencias de contenido impulsadas por IA.
Metricool frente a Heropost: (La información sobre una comparación directa es limitada, lo que sugiere un posible enfoque en diferentes características de nicho o modelos de precios).
Metricool frente a Agorapulse: Considere Metricool por su presentación analítica sencilla, o Agorapulse por una plataforma completa con sólidas herramientas de participación y escucha.
Metricool frente a Zoho Social: Elija Metricool por su soporte de plataforma más amplio y análisis en profundidad o Zoho Social para una solución rentable dentro del ecosistema Zoho.
Metricool frente a Buffer: Elija Metricool por sus análisis integrales y seguimiento de la competencia, o Buffer por su simplicidad y facilidad de programación en las redes sociales.
Metricool frente a Sprinklr: Opte por Metricool si tiene una empresa pequeña o mediana que prioriza el análisis, o Sprinklr para una solución de nivel empresarial con amplias funciones.
Metricool vs. Later: Seleccione Metricool por sus capacidades analíticas más amplias en todas las plataformas, o Later por su enfoque especializado en la gestión de contenido visual, especialmente para Instagram.
Metricool contra Loomly: Elija Metricool por sus análisis en profundidad y su conocimiento de la competencia. o Loomly por su fortaleza en la planificación del calendario de contenidos y la colaboración en equipo.
Metricool frente a Blaze: (La información sobre Blaze es limitada, lo que indica que podría ser una función dentro de otra plataforma o una herramienta de gestión de redes sociales menos conocida).
Más de Hootsuite
Hootsuite frente a Sprout Social: Su característica destacada es su sólida gestión de proyectos y análisis en profundidad para equipos grandes.
Hootsuite frente a Metricool: Su característica destacada es su enfoque en una interfaz más fácil de usar y en la colaboración en equipo.
Hootsuite frente a SocialPilot: Su característica destacada es su programación integral y valiosas funciones para marcas y agencias con múltiples ubicaciones.
Hootsuite frente a Sendible: Su característica destacada es su diseño centrado en la agencia con paneles personalizados e informes de marca blanca.
Hootsuite frente a Heropost: Su característica más destacada es su asistente de escritura con inteligencia artificial y la capacidad de crear enlaces cortos de marca.
Hootsuite frente a Agorapulse: Su característica destacada es su bandeja de entrada social unificada y su enfoque transparente y fácil de usar para la atención al cliente.
Hootsuite frente a Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
Hootsuite frente a Buffer: Su característica más destacada es su simplicidad y facilidad de uso, lo que lo hace ideal para pequeñas empresas.
Hootsuite frente a Sprinklr: Su característica destacada es su escucha social avanzada y capacidades de interacción más profunda con el cliente para las empresas.
Hootsuite vs. Later: Su característica más destacada es su enfoque visual, especialmente para Instagram, con su planificador visual y Linkin.bio.
Hootsuite frente a Loomly: Su característica destacada es su inspiración de publicaciones diarias y un flujo de trabajo de aprobación de contenido colaborativo y optimizado.
Hootsuite frente a Blaze: Su característica destacada es su enfoque de IA primero, especializándose en la creación de imágenes y contenido de IA de alta calidad.
Hootsuite frente a Planable: Su característica destacada es su enfoque en la colaboración intuitiva y un proceso de planificación de contenido visual y profundo.
Preguntas frecuentes
Is Metricool really free?
Yes, Metricool offers a free plan with limited features. It’s a great way to try the platform before committing to a paid plan.
Can I manage my Facebook ads with Hootsuite?
Absolutely! Hootsuite allows you to create, manage, & track your Facebook ad campaigns directly within the platform.
¿Qué herramienta es mejor para principiantes?
Metricool is generally easier to learn and use, making it a good choice for beginners. Hootsuite offers more advanced features, but it has a steeper learning curve.
Does Hootsuite offer a free plan?
No, Hootsuite doesn’t have a free plan, but they prefer a 30-day free trial to test out their features.
¿Puedo programar Reels de Instagram con estas herramientas?
Yes, both Metricool and Hootsuite allow you to schedule and publish Instagram Reels, helping you maintain a consistent content calendar.
Fahim Joharder
Entusiasta de la tecnología, emprendedor, viajero y expatriado de Medina, Arabia Saudita.
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