📊 Hasil Tes Kami:
- 💰 Nilai Harga: Metricool $18/month vs Hootsuite $99/month — Metricool menang
- 📊 Analisis Media Sosial: Both Metricool and Hootsuite offer strong analytics — Mengikat
- 👂 Mendengarkan Media Sosial: Hootsuite offers advanced social listening tools — Hootsuite menang
- 📅 Kalender Konten: Metricool’s user interface is cleaner — Metricool menang
- 🔌 Integrasi: Hootsuite offers 200+ app connections — Hootsuite menang
Struggling to manage your social media accounts across multiple social platforms?
You need a reliable social media management tool that saves time and delivers results.
Two names keep popping up in this space: Metricool and Hootsuite.
Both Metricool and Hootsuite promise to simplify your social media marketing strategy.
But which social media management platform actually delivers the best value for your business?
I tested both social media management tools head-to-head for over a month.
Hasilnya mungkin akan mengejutkan Anda.
Tinjau
To give you the most accurate comparison of Metricool vs Hootsuite, I spent weeks using both social media management platforms.
I scheduled posts across social channels like Facebook, LinkedIn, and Instagram.
I analyzed social media analytics and tested every major feature.
Saya bahkan menguji layanan pelanggan mereka.
Now I am sharing my firsthand experience to help you make the right choice.
Apa itu Metricool?
Metricool adalah platform manajemen media sosial yang dibangun untuk para pecinta analitik.
It helps you plan, schedule posts, and track your social media performance in one platform.
Think of Metricool as mission control for your social media strategy.
The tool offers features like competitive benchmarking, hashtag tracking, and unified ad campaigns management.
Over 70% of Metricool users report saving at least 5 hours per week on social media scheduling.
Metrikol
Metricool is a user friendly social media management software that helps small businesses and agencies manage multiple social media accounts from one platform. It offers powerful social media analytics, content calendar planning, and ad campaigns tracking for Facebook, Instagram, Google, and TikTok.
Harga Metricol
Metricool offers a free plan that many small businesses love.
Here’s what Metricool pricing looks like in 2026.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Bebas | $0/bulan | Usaha kecil owner testing the platform |
| Starter | $18/bulan | Social media managers handling up to 5 brands |
| Maju | $45/bulan | Agencies with team collaboration needs |
| Kebiasaan | Hubungi kami untuk informasi harga. | Enterprise businesses with custom analytics needs |
Uji coba gratis: Metricool offers a free plan forever with limited features. You can manage one brand and schedule up to 50 posts per month.
Garansi uang kembali: Metricool uses a subscription model. You can cancel anytime and continue using paid plans until the billing cycle ends.
📌 Catatan: The Starter plan includes unlimited posts scheduling and management for up to 5 brands. You also get downloadable reports in PDF and PPT formats for clients.
⚠️ Peringatan: Twitter/X connection is not included by default. It costs an additional $5 per connected account per month.
Manfaat Utama Metricol
Here’s why Metricool stands out among social media management tools:
- Best-Time Heatmaps: Metricool shows you when your audience is most active. No more guessing the perfect posting time for your social channels.
- Pelacakan Iklan Terpadu: Monitor Facebook, Instagram, Google, and TikTok ad campaigns from one dashboard. This feature alone saves hours each week.
- Analisis Kompetitor: Track up to 100 competitor profiles with competitive benchmarking. See what works for them and improve your social media strategy.
- Alat SmartLinks: Create custom landing pages with the link-in-bio feature. Drive traffic from your social profiles to multiple destinations.
- Integrasi Looker Studio: Connect your data to Google Looker Studio for custom analytics and professional reports.
- Antarmuka Teman Pengguna: The visual content calendar makes planning feel intuitive. Drag and drop posts to schedule them easily.
Kelebihan & Kekurangan Metricol
✅ Kelebihan
- Free plan available forever for small businesses just starting
- Paid plans start at just $18/month — much cheaper than Hootsuite
- Clean, intuitive user interface that beginners love
- Powerful competitor tracking with competitive benchmarking
- Unified ad campaigns management for multiple social platforms
❌ Kekurangan
- Limited social listening capabilities compared to Hootsuite
- Fewer integrations available — only Canva, Looker Studio, and Zapier
- Twitter/X connection requires extra paid plan add-on
- Team notifications only go to account owners on some plans
Apa itu Hootsuite?
Hootsuite adalah pelopor perangkat lunak manajemen media sosial.
Founded in 2008, this enterprise plan platform has helped businesses manage their social presence for over 15 years.
Think of Hootsuite as the Swiss Army knife for enterprise social media managers.
Hootsuite offers advanced tools for social listening, team collaboration, and managing hundreds of social profiles.
The platform connects with over 200 third-party apps including Salesforce, Slack, dan Adobe Creative Suite.
Hootsuite
Hootsuite is an enterprise-grade social media management platform built for complex team workflows. It offers powerful social listening, bulk scheduling of up to 350 posts, and custom analytics dashboards. Hootsuite is ideal for large organizations that need deep reporting and advanced security features.
Harga Hootsuite
Hootsuite discontinued its free plan in 2023.
This has left many small businesses and social media managers looking for alternatives.
Here’s what Hootsuite offers in their paid plans.
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Standar | $99/per bulan | Solo professionals managing up to 10 social accounts |
| Canggih | $249/per bulan | Small teams needing team collaboration features |
| Paket Perusahaan Kustom | Harga Khusus | Large organizations with complex social media needs |
Uji coba gratis: Hootsuite offers a 30-day free trial on Professional and Team plans. No credit card required to start.
Garansi uang kembali: Hootsuite bills annually. You can cancel anytime but the subscription continues until the billing period ends.
📌 Catatan: The Standard plan includes social ads campaign management, OwlyWriter AI assistant, and basic analytics. You can manage up to 10 social accounts.
⚠️ Peringatan: Advanced features like custom analytics, approval workflows, and social listening require the Advanced or Enterprise plan. The price jumps significantly for these features.
Manfaat Utama Hootsuite
Here’s why Hootsuite remains popular among enterprise businesses:
- Klik pada pesaing mana pun untuk melihat judul dan jumlah kata mereka. Track millions of real-time conversations about your brand online. Predict trends, measure sentiment, and respond to customer needs segera.
- OwlyWriter AI: This AI assistant generates kapsi, images, and campaign strategies. It even answers your social media questions on demand.
- 200+ App Integrations: Connect with Salesforce, Slack, Adobe Creative Suite, Asana, Canva, and more. If you have an existing tech stack, Hootsuite probably connects to it.
- Penjadwalan Massal: Upload and schedule up to 350 posts at once. The content calendar shows all your social accounts side by side.
- Keunggulan. Tidak seperti Hootsuite is FedRAMP certified and meets compliance requirements for regulated industries including government and finance.
- Kolaborasi Tim: Built-in approval workflows, message assignments, and team permissions make it easy for large teams to work together.
Kelebihan & Kekurangan Hootsuite
✅ Kelebihan
- Powerful social listening and sentiment analysis tools
- 200+ integrations with popular business software
- Bulk scheduling up to 350 posts saves time for social media managers
- Enterprise-grade security for regulated industries
- Built for team collaboration with approval workflows
❌ Kekurangan
- No free plan available — Hootsuite discontinued it in 2023
- Expensive pricing starting at $99/month for basic features
- User interface feels cluttered compared to Metricool
- Many features locked behind enterprise plan with custom pricing
Perbandingan Fitur
Ready to dive into a detailed Metricool vs Hootsuite comparison?
Let me break down 10 key features to help you determine which social media management tool fits your needs.
| Fitur | Metrikol | Hootsuite |
|---|---|---|
| Harga Mulai | $18/bulan | $99/bulan |
| Paket Gratis | ✅ | ❌ |
| Penjadwalan Media Sosial | ✅ Unlimited posts | ✅ 350 bulk posts |
| Analisis Media Sosial | ✅ Visual dashboards | ✅ Custom reports |
| Mendengarkan di Media Sosial | ❌ Terbatas | ✅ Tingkat Lanjut |
| Ad Campaigns Tracking | ✅ Terintegrasi | ✅ Terintegrasi |
| Kolaborasi Tim | ✅ On Advanced plan | ✅ On all plans |
| Integrasi | Limited (Canva, Zapier) | 200+ apps |
| Asisten AI | ✅ Dasar | ✅ OwlyWriter AI |
| Terbaik untuk | Small businesses & agencies | Tim perusahaan |
1. Penjadwalan Media Sosial
Metrikol: The visual content calendar makes scheduling feel intuitive. You can drag and drop posts to reschedule them. Metricool offers best-time heatmaps that show when your audience is most active. The Starter plan lets you schedule up to 2,000 pieces of content per month. The user interface is clean and user friendly for beginners.
Hootsuite: Hootsuite offers bulk scheduling of up to 350 posts uploaded at once. The content calendar shows all your social accounts side by side. Built-in Canva templates speed up content creation. However, the user interface feels cluttered compared to Metricool. Many users find the learning curve steeper.
2. Analisis Media Sosial
Metrikol: Metricool offers straightforward graphs and real-time dashboards for core metrics like reach and follower growth. The analytics show actionable insights without overwhelming you with data. Downloadable PDF and PPT reports make client presentasi easy. The Looker Studio integration allows for custom analytics reports.
Hootsuite: Hootsuite provides customizable reporting tools for enterprise metrics. You can display data in thousands of unique ways by post, network, and more. The reporting is powerful but can feel overwhelming for beginners. Custom analytics dashboards require the Advanced or Enterprise plan.
3. Mendengarkan Media Sosial
Metrikol: Metricool offers minimal social listening capabilities. The tool focuses on direct platform metrics rather than brand monitoring across the web. You can track competitor profiles and hashtags but cannot monitor brand mentions outside your connected social channels.
Hootsuite: Hootsuite includes social listening in every plan. You can track brand mentions and sentiment across the web. The tool monitors millions of real-time conversations. You can predict future trends and compare your engagement to competitors. This feature makes Hootsuite better for larger organizations focused on brand monitoring.
⚠️ Peringatan: If social listening is critical for your social media marketing strategy, Hootsuite is the clear choice here. Metricool simply does not compete in this category.
4. Ad Campaigns Management
Metrikol: Metricool includes unified ad tracking for Facebook, Instagram, Google, and TikTok Ads in its basic paid plans. You can monitor ad campaigns performance from one dashboard. This feature saves hours each week for social media managers running multiple ad campaigns.
Hootsuite: Every Hootsuite plan includes social ads campaign management. You can plan, publish, and track your ad campaigns across social media platforms from within the Hootsuite dashboard. The tool also supports ad optimization and planning features for larger budgets.
5. Kolaborasi Tim
Metrikol: Team collaboration features require the Advanced plan at $45/month. You get role management, post-approval workflows, and client access. However, some users report that team notifications only go to account owners. The tool is designed more for agencies managing clients than large internal teams.
Hootsuite: Hootsuite was built for teams from the ground up. Message assignments, saved replies, and sentiment analysis help reduce inbox volume. You can turn your social media inbox into a full-scale customer care tool with message routing and CSAT surveys. Enterprise teams will find these features essential.
6. Integrasi
Metrikol: Metricool offers limited integrations compared to Hootsuite. You can connect Canva, Looker Studio, and Zapier on paid plans. Website analytics integration works with WordPress, Shopify, and Wix. For most small businesses, these resources are sufficient.
Hootsuite: Hootsuite offers over 200 app connections including Salesforce, Slack, Adobe Creative Suite, Asana, and Upfluence. If you have an existing tech stack, Hootsuite probably works with it. This makes Hootsuite the better choice for businesses with complex software requirements.
7. Kalender Konten
Metrikol: Metricool’s content calendar integrates heatmaps for best times to post directly into the calendar view. The visual layout is clean and easy to navigate. You can see scheduled content at a glance and make changes with drag-and-drop. This makes content planning feel natural.
Hootsuite: The content calendar shows all networks side by side. You can see your entire social media posting schedule in one view. Built-in templates help create content faster. However, the interface can feel overwhelming when managing multiple social accounts.
8. Competitive Benchmarking
Metrikol: The competitor analysis feature lets you track up to 100 rival profiles. You can see what content performs best for competitors and adjust your social media strategy accordingly. The data helps you understand industry trends and improve your approach.
Hootsuite: Hootsuite offers competitive benchmarking tools on higher-tier plans. You can compare your mentions and engagements to competitors. The insights help larger organizations understand their market position and adjust strategy.
9. Fitur AI
Metrikol: Metricool includes a basic AI social media assistant for generating copy ideas. The Advanced plan includes AI-powered scheduling that suggests the best posting times automatically. However, the AI features are more limited compared to Hootsuite.
Hootsuite: OwlyWriter AI is a powerful social media AI assistant. It generates captions, images, campaign strategies, and answers your social media questions. The AI never stores or uses your data for training, which matters for regulated industries. Hootsuite offers more advanced AI capabilities.
10. Harga & Biaya
Let’s compare what both Metricool and Hootsuite offer at each price point.
| Tingkat Rencana | Metrikol | Hootsuite |
|---|---|---|
| Bebas | $0/month (1 brand, 50 posts) | ❌ Tidak tersedia |
| Tiket Masuk Berbayar | $18/month (5 brands, unlimited posts) | $99/month (1 user, 10 accounts) |
| Tingkat Menengah | $45/month (15 brands, team features) | $249/month (3 users, unlimited accounts) |
| Perusahaan | Harga khusus | Custom pricing (minimum $15,000/year) |
Metrikol: Metricool offers significantly better value for money. The free plan works well for small business owners testing the platform. At $18/month, you can manage up to 5 brands with unlimited posts scheduling. This makes Metricool the budget-friendly choice for many small businesses and pekerja lepas.
Hootsuite: Hootsuite pricing starts at $99/month with no free plan available. The tool is expensive for small businesses but offers more enterprise-grade features. If you need advanced social listening, 200+ integrations, and team collaboration tools, the higher price may be justified.
⚠️ Peringatan: Hootsuite discontinued its free plan in 2023. Many small businesses found this frustrating and switched to alternatives like Metricool. Consider your budget carefully before committing.
Skenario yang Berbeda
| Jika Anda Membutuhkan… | Memilih | Mengapa |
|---|---|---|
| Anggaran ketat | Metrikol | Free plan + $18/month starter |
| Mendengarkan media sosial | Hootsuite | Advanced brand monitoring tools |
| 200+ integrasi | Hootsuite | Connects with existing tech stack |
| Easy analytics | Metrikol | Cleaner user interface |
| Small business tool | Metrikol | Built for agencies & freelancers |
| Fitur perusahaan | Hootsuite | Team workflows & security |
💰 Anggaran Anda
If budget matters, Metricool is the clear winner. The free plan offers enough features for many small businesses. Even the paid plan at $18/month costs 82% less than Hootsuite’s $99/month entry price.
🔌 Susunan Teknologi Anda
Jika Anda gunakan Salesforce, Slack, or Adobe Creative Suite, Hootsuite offers better integrations. Metricool connects with fewer tools but covers the basics like Canva, Zapier, and Looker Studio.
📊 Your Social Media Strategy
If you focus on data and competitive benchmarking, Metricool’s analytics dashboard is easier to navigate. Hootsuite offers deeper custom analytics but requires more time to learn.
🎓 Tingkat Pengalaman Anda
If you’re new to social media management platforms, Metricool’s user friendly interface will help you get started faster. Hootsuite has a steeper learning curve but offers more power for experienced users.
🆓 Uji Coba dan Demo Gratis
Metricool lets you use the free plan forever with limited features. Hootsuite only offers a 30-day trial. Test both before making a decision on your social media management tool.
🛟 Opsi Dukungan
Hootsuite offers dedicated account managers for Enterprise customers. Metricool provides email support and resources for all users. Enterprise businesses may prefer Hootsuite’s priority support.
Panduan Pengalihan
Already using one of these social media management tools?
Inilah yang dapat Anda harapkan jika Anda beralih.
🔄 Beralih dari Metricool ke Hootsuite?
✅ Apa yang akan Anda peroleh:
- Advanced social listening capabilities to monitor brand mentions
- Lebih dari 200 integrasi aplikasi dengan tumpukan teknologi yang Anda miliki.
- Enterprise-grade security and compliance features
❌ Apa yang akan Anda rugikan:
- The free plan — Hootsuite starts at $99/month
- Best-time heatmaps built into the content calendar
- Simple, clean user interface — Hootsuite feels more complex
📋 Cara beralih:
- Export your scheduled posts and analytics reports from Metricool
- Start a free 30-day trial on Hootsuite and connect your social accounts
- Import your content calendar and rebuild your posting schedule
🔄 Beralih dari Hootsuite ke Metricool?
✅ Apa yang akan Anda peroleh:
- Free plan available forever for small business owners
- Save up to $81/month by switching to Metricool’s paid plan
- Cleaner user interface with better visual analytics
❌ Apa yang akan Anda rugikan:
- Advanced social listening and brand monitoring tools
- 200+ integrations — Metricool has fewer connection options
- Bulk scheduling of 350 posts at once
📋 Cara beralih:
- Download your content calendar and reports from Hootsuite
- Create a free Metricool account and connect your social channels
- Reschedule your posts using Metricool’s drag-and-drop calendar
Keputusan Akhir
| Kategori | Pemenang |
|---|---|
| 💰 Harga | Metrikol |
| 📅 Kalender Konten | Metrikol |
| 📊 Social Media Analytics | Mengikat |
| 👂 Mendengarkan Media Sosial | Hootsuite |
| 🔌 Integrasi | Hootsuite |
| 👥 Kolaborasi Tim | Hootsuite |
| 👶 Kemudahan Penggunaan | Metrikol |
| 🏆 Pemenang Keseluruhan | Metrikol |
🏆 PEMENANG: METRICOOL
Metricool wins 4 out of 7 categories.
Cocok untuk: Small business owners, agencies, freelancers, and budget-conscious social media managers.
Both Metricool and Hootsuite are powerful social media management platforms.
Metricool is designed for small businesses, agencies, and social media managers who want powerful analytics without the enterprise price tag.
Hootsuite offers more powerful tools for social listening and managing hundreds of social profiles across large organizations.
Hootsuite is excellent for enterprise businesses with considerable budgets and complex team workflows.
However, if you need a user friendly social media management tool that delivers great value for your money, Metricool is the better choice.
The fact that Hootsuite discontinued its free plan has made Metricool even more attractive for many small businesses.
Now go out and crush your social media marketing strategy!
Perbandingan Lebih Lanjut tentang Metricool
Berikut perbandingan Metricool dengan pesaing lainnya:
Metricool vs Sprout Social
Metricol menang dalam hal: Pricing value, user interface simplicity
Sprout Social unggul dalam hal: Enterprise features, customer service tools
Metricool vs Buffer
Metricol menang dalam hal: Ad campaigns tracking, competitor analysis
Buffer unggul dalam hal: Team collaboration, content recycling
Metricool vs Later
Metricol menang dalam hal: Analytics depth, ad management features
Kemenangan selanjutnya pada: Visual planning, influencer marketing tools
Metricool vs Socialpilot
Metricol menang dalam hal: Free plan availability, visual analytics
Socialpilot unggul dalam hal: Opsi white-label, fitur agensi
Metricool vs Agorapulse
Metricol menang dalam hal: Entry pricing, ease of use
Agorapulse menang dalam hal: Kotak masuk media sosial, pelaporan ROI
Metricool vs Sendible
Metricol menang dalam hal: Ad tracking dashboard, competitor insights
Sendible menang dalam hal: White-label branding, agency workflows
Metricool vs Zoho Social
Metricol menang dalam hal: Standalone simplicity, visual reports
Zoho Social unggul dalam hal: CRM integration, Zoho suite connection
Metricool vs Percik
Metricol menang dalam hal: Affordability, quick setup
Sprinklr menang dalam hal: Enterprise scale, AI-powered insights
Metricool vs Loomly
Metricol menang dalam hal: Free tier access, analytics focus
Loomly menang dalam hal: Content inspiration, approval workflows
Metricool vs Studio Konten
Metricol menang dalam hal: Pricing simplicity, clean interface
Content Studio menang dalam hal: AI content generation, blog publishing
Metricool vs Heropost
Metricol menang dalam hal: Feature depth, analytics reporting
Heropost menang dalam hal: Harga terjangkau, integrasi Shopify
Metricool vs Blaze
Metricol menang dalam hal: Established platform, proven reliability
Blaze menang dalam hal: AI content creation, brand suara peralatan
Perbandingan Lebih Lanjut tentang Hootsuite
Berikut perbandingan Hootsuite dengan pesaing lainnya:
Hootsuite vs Sprout Social
Hootsuite unggul dalam hal: App integrations, bulk scheduling
Sprout Social unggul dalam hal: Customer care features, cleaner UI
Hootsuite vs Buffer
Hootsuite unggul dalam hal: Pemantauan media sosial, fitur perusahaan
Buffer unggul dalam hal: Harga, kemudahan penggunaan
Hootsuite vs Nanti
Hootsuite unggul dalam hal: Platform support, team tools
Kemenangan selanjutnya pada: Perencanaan visual, fokus Instagram
Hootsuite vs Agorapulse
Hootsuite unggul dalam hal: Third-party integrations, brand monitoring
Agorapulse menang dalam hal: Inbox management, pricing value
Hootsuite vs SocialPilot
Hootsuite unggul dalam hal: Enterprise security, social listening
SocialPilot menang dalam hal: Affordability, agency features
Hootsuite vs Sendible
Hootsuite unggul dalam hal: Scale, compliance features
Sendible menang dalam hal: White-label options, agency pricing
Hootsuite vs Zoho Sosial
Hootsuite unggul dalam hal: Standalone power, integration options
Zoho Social unggul dalam hal: CRM integration, suite value
Hootsuite vs Loomly
Hootsuite unggul dalam hal: Advanced features, enterprise tools
Loomly menang dalam hal: Ide konten, alur kerja persetujuan
Hootsuite vs Sprinklr
Hootsuite unggul dalam hal: Easier setup, better documentation
Sprinklr menang dalam hal: Enterprise AI, unified platform
Hootsuite vs Content Studio
Hootsuite unggul dalam hal: Scale, compliance, brand monitoring
Content Studio menang dalam hal: AI blog generation, affordability
Hootsuite vs Heropost
Hootsuite unggul dalam hal: Feature depth, professional tools
Heropost menang dalam hal: Entry-level pricing, simplicity
Hootsuite vs Dapat direncanakan
Hootsuite unggul dalam hal: Post-publish analytics, social listening
Planable unggul dalam hal: Collaboration focus, visual workflows
Pertanyaan Yang Sering Muncul
Apakah Metricool lebih baik daripada Hootsuite?
For most small businesses and agencies, Metricool offers better value for money. It costs $18/month compared to Hootsuite’s $99/month starting price. Metricool also provides a free plan that works well for beginners testing social media management platforms. For example, a marketing company can achieve social media success with Metricool at a fraction of the cost. However, Hootsuite is better for large organizations that need advanced social listening and 200+ integrations with their existing tech stack.
Who is better than Hootsuite?
Metricool is better than Hootsuite for budget-conscious users and small business owners. Buffer and Later are also excellent alternatives with lower pricing. Sprout Social and Agorapulse compete with Hootsuite at similar price points but offer different strengths. The best tool depends on your specific needs for social media scheduling, analytics, and team collaboration.
Apakah Metricool lebih baik daripada Later?
Metricool and Later serve different purposes. Metricool excels at social media analytics, competitive benchmarking, and ad campaigns tracking. Later focuses more on visual content planning and influencer marketing tools. Both offer free plans, making them accessible for small businesses testing social media management software.
Apakah orang-orang masih menggunakan Hootsuite?
Yes, many large organizations and enterprise teams still use Hootsuite. The platform remains popular for social listening, team collaboration workflows, and managing multiple social accounts at scale. However, since Hootsuite discontinued its free plan in 2023, many small businesses have switched to alternatives like Metricool that offer better pricing for their budget.
Apa perbedaan antara Buffer dan Metricool?
Buffer focuses on simple social media scheduling with a clean user interface. Metricool offers more features including ad campaigns tracking, competitive benchmarking, and unified analytics across social platforms. Buffer is great for content recycling while Metricool provides deeper insights into post performance and competitor data. If you search for a well-rounded tool, both work well for small businesses managing social media accounts.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 