Zoho Social im Test: Das beste Social-Media-Tool im Jahr 2024?

客户参与度平均提升 15%。探索它是否符合您的企业需求！

It’s a struggle to keep up with posting, engaging, and analyzing across different networks.

Zoho Social promises to simplify your life.

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Bereit zur Optimierung Ihrer sozialen Medien 企业级功能和支持。

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Was ist Zoho Social?

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社交媒体管理解决方案：

That’s Zoho Social! It helps you schedule posts, track your brand mentions, and see how well your social media campaigns are performing.

SMM和客户服务解决方案：

There’s even a Zoho Social mobile app so you can stay connected wherever you go!

定制社交媒体管理解决方案：

Zoho Social was created by Zoho Corporation, a company founded by Sridhar Vembu back in 1996.

They’re all about making powerful yet user-friendly software.

Zoho saw that social media managers were struggling to keep up with multiple social channels.

So, they built Zoho Social to help people sofort publish posts, track engagement, and get a handle on their social media strategy.

很贵，成本很高。

对于小企业来说，这是过度的。

• 实施需要一个专门的团队。 10.后来
• 现在，我们来讨论一下稍后的内容。 该平台因 Instagram 调度和视觉内容规划而特别受欢迎。
• Monitor your brand with ease: Keep tabs on hashtags & mentions related to your brand to address customer inquiries or join conversations quickly.
• Boost engagement with smart scheduling: Zoho Social helps you schedule posts at the optimal time to reach the right audience and boost engagement.
• Track performance with custom reports: Get detailed insights into how the social media campaigns are performing with pre-built and custom reports. Your Daten is automatically synced from all your connected accounts.
• Stay connected on the move: The Zoho Social mobile app lets you manage your social media presence even when you’re on the move. You can add posts, respond to comments, and track performance anytime, anywhere.
• Integrate with other Zoho apps: If you’re already using other Zoho apps, Zoho Social integrates seamlessly, giving you even more control over your Geschäft Prozesse.
• Benutzerfreundliche Oberfläche: Zoho Social’s clean and intuitive interface makes it a breeze to use, even if you’re new to social media management tools.
• Great value for money: Zoho Social offers a lot of features at a competitive price, making it a great solution for businesses of all sizes.
• Generate new leads: With its ability to monitor mentions and track engagement, Zoho Social can help you identify potential leads & turn them into customers.

Best Features of Zoho Social

What truly sets Zoho Social apart from the competition are its unique features designed to streamline your workflow and boost your social media performance.

Let’s take a closer look at some of these standout features that make Zoho Social a top choice for social media managers:

1. CRM

Zoho Social’s seamless integration with Zoho Recherche et vérification d'e-mails, préchauffage des e-mails. allows you to turn social media interactions into potential leads.

You can track social media conversations, identify potential customers, and add them directly to your Recherche et vérification d'e-mails, préchauffage des e-mails..

This helps you nurture relationships and convert followers into paying customers.

2. Bigin

Bigin is a vereinfacht CRM designed for small businesses.

Zoho Social’s integration with Bigin helps you manage customer relationships and track social media interactions in a streamlined way.

You can capture leads from social media, track conversations, and provide personalized support – all from within Bigin.

3. Marketing Automation

Zoho Social integrates with Zoho’s marketing Automatisierung tools to help you streamline your campaigns.

This great feature allows you to manage lead generation and nurturing, and track customer journeys.

It helps you identify which social media posts and campaigns are yielding the best results, providing a clear picture of your overall marketing efforts.

4. Landing Page Builder

With Zoho’s Landing Page Baumeister, you can create and publish high-converting landing pages.

You can easily connect these pages to your social media campaigns to capture leads directly from your social media channels.

It’s an excellent way to turn social media engagement into a measurable return.

5. Zoho Community Spaces

This feature helps you build and manage online communities.

You can use it to create a space for customers to share feedback, ask questions, and engage with your brand.

This helps you build brand loyalty, reduce the burden on your customer service team, and gain valuable insights from your audience.

6. SalesIQ

SalesIQ is a live chat and visitor tracking tool.

Its integration with Zoho Social allows you to see which social media channels are driving traffic to your website.

You can then use this data to focus on the channels that are bringing in the most valuable visitors, and instantly publish posts that align with what’s working best.

7. Zoho Domains

With Zoho Domains, you can manage your website’s domain name right from within your Zoho account.

This provides a clean design and a central point for managing your online brand.

While not a direct social media feature, it supports your entire online presence.

8. Service Plus

Service Plus is Zoho’s customer service management platform.

The integration with Zoho Social helps you manage customer inquiries and support tickets that come in from social media.

It ensures you don’t miss any messages or mentions on a daily basis and helps you deliver a consistent customer experience.

9. Zoho Project Plus

Zoho Project Plus is a project management tool.

By integrating with Zoho Social, it helps you can manage your social media campaigns as full-fledged projects.

You can assign tasks, set deadlines, and collaborate with your team all from one platform, making sure your scheduled posts and other content are delivered on time.

Preise

Für und Wider

Understanding the strengths and weaknesses of any tool helps you make an informed decision.

So, let’s explore the good and the not-so-good about Zoho Social.

Alternativen to Zoho Social

• Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
• Sozialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
• Sendbar: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
• Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
• Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
• Puffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
• Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
• Später: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
• Düster: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
• Flamme: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
• Metriccool: Dive deep into your social media performance and keep a close eye on your competitors, often at a more accessible price point.

Zoho Social Compared

• Zoho Social vs. Sprout Social: Zoho – kostengünstiger (für Zoho-Nutzer). Sprout – erweiterte Analysen, Monitoring, Teams.
• Zoho Social vs. Metricool: Zoho – budgetfreundlich. Metricool – stärkere Analysen, Fokus auf Wettbewerber.
• Zoho Social vs. Socialpilot: Zoho – kostengünstig. Socialpilot – umfassendere Integrationen, robuste Terminplanung.
• Zoho Social vs Sendible: Zoho bietet kostengünstige Basisfunktionen. Sendible bietet umfassende Hörfunktionen. Meldepflichtige (Agenturen).
• Zoho Social vs. Content Studio: Zoho – budgetfreundlich. Content Studio – Content-Erkennung, KI-gestützter Content.
• Zoho Social vs. Heropost: Zoho – preisgünstiger Einstieg. Heropost – KI-gestützte Inhalte, Wettbewerbsinformationen.
• Zoho Social vs Agorapulse: Zoho – preisgünstiger. Agorapulse – robust. Posteingang, Zuhören.
• Zoho Social vs. Buffer: Zoho – mehr Funktionen zum gleichen Preis. Buffer – einfachere Terminplanung.
• Zoho Social vs Sprinklr: Zoho – für kleine und mittlere Unternehmen (Zoho-Nutzer). Sprinklr – für Großunternehmen.
• Zoho Social vs Later: Zoho – breitere Plattformunterstützung. Später – visuelle Inhalte (Instagram).
• Zoho Social vs. Loomly: Zoho – kosteneffizientes Content-Management. Loomly – Content-Kalender, Teamarbeit.
• Zoho Social vs Blaze: Die Erschwinglichkeit und Integrationsfähigkeit von Zoho sind entscheidend. Blaze bietet eine robuste Terminplanung und KI-gestützte Inhalte.

Personal Experience with Zoho Social

As a social media manager, I was initially drawn to Zoho Social because of its clean and intuitive user interface.

Juggling multiple accounts across various platforms was becoming a nightmare, but Zoho Social streamlined everything.

Here are some key benefits my team and I experienced:

• Zentralisierte Verwaltung: We could finally manage all our social media accounts from a single dashboard. No more jumping between different apps!
• Efficient Scheduling: The robust scheduling features allowed us to plan our content calendar and maintain a consistent posting schedule.
• Real-time Engagement: Monitoring mentions and comments across multiple platforms became a breeze, allowing us to respond promptly and engage with our audience.
• Performance Tracking: The analytics tools gave us valuable insights into our social media performance, helping us refine our strategy and make data-driven decisions.

Overall, Zoho Social significantly improved our social media workflow and helped us achieve better results.

Schlussbetrachtung

Zoho Social is a powerful and user-friendly social media management toothache that simplifies the process of managing multiple social media accounts.

With robust scheduling, monitoring, and analytics features, it empowers businesses to boost engagement, track performance, and achieve their social media marketing goals.

The seamless integration with other Zoho apps & the ability to schedule posts for optimal times are standout features that further enhance its appeal.

If you’re searching for a comprehensive social media management solution that won’t break the bank, Zoho Social is definitely worth considering.

Give it a try and see how it can transform your social media presence.

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