📊 Unsere Testergebnisse:
- 🎯 Pipeline-Ansicht: Pipedrive’s visual Kanban board shows every deal stage at a glance — Pipedrive wins for managing existing deals
- ⚡ Kaltakquise per E-Mail Volumen: Pipedrive handles one-on-one emails. Instantly automates high-volume cold outreach — Gewinnt sofort.
- 🔒 Lead-Datenbank: Pipedrive needs the LeadBooster add-on. Instantly includes 450M+ B2B leads — Gewinnt sofort.
- 📝 Berichterstattung: Pipedrive’s intuitive dashboard tracks sales performance and deal opportunities — Pipedrive gewinnt
- 🔌 Integrationen: Pipedrive connects 500+ apps natively. Instantly syncs to Pipedrive via Zapier — Pipedrive gewinnt
You need a tool to grow your sales. But which one fits your Geschäft?
Pipedrive vs Instantly is not really a fair fight. They do different jobs.
Pipedrive is a dedicated sales CRM for managing existing leads and deals through a pipeline.
Instantly is a Sales Engagement Platform built for high-volume cold email outreach.
We tested both for three weeks. We tracked deals, ran campaigns, and measured real results.
Here’s everything you need to know to choose the right tool.
Überblick
Um Ihnen einen möglichst genauen Vergleich zu ermöglichen, haben wir Pipedrive und Instantly direkt miteinander getestet.
We set up live pipelines, ran cold email sequences, and tracked work across eight categories.
Pipedrive is better for managing the sales process. Instantly excels at filling that pipeline with new leads.
Our goal is simple. We want you to choose the right tool for your sales team.
Was ist Pipedrive?
Pipedrive is an award-winning CRM that helps sales teams manage their pipelines and grow revenue.
It is suitable for businesses of all sizes. The platform lets users track leads, organize deals, and monitor sales performance.
Pipedrive offers a highly intuitive interactive dashboard for tracking sales performance and finding new deal opportunities.
Pipedrive provides a visual Kanban-board view of deal stages, which is central to its functionality. You can see every deal in one place.
The platform is user-friendly and designed for professional salespeople. Most users learn the workflow in a single afternoon.
Pipedrive
Pipedrive is the CRM built for salespeople, not admins. Manage contacts, track deals, and grow revenue from one easy dashboard. Plans start at $14/user/month.
Pipedrive-Preise
Here’s what Pipedrive costs in 2026. The plans are easy to compare.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Lite | 14 $/Nutzer/Monat | Einzelvertreter und kleine Teams, die loslegen |
| Wachstum | 24 $/Nutzer/Monat | Wachsende Teams, die benötigen Automatisierung and workflow tools |
| Prämie | 49 $/Nutzer/Monat | Mittelgroße Teams mit komplexen Berichtsanforderungen |
| Ultimativ | 69 $/Nutzer/Monat | Large teams needing full AI features and forecasting |
Pricing verified March 2026.
Kostenlose Testversion: Pipedrive bietet eine 14-tägige kostenlose Testphase. Für den Start ist keine Kreditkarte erforderlich.
Geld-zurück-Garantie: Pipedrive does not advertise a refund. You can cancel anytime before your next billing date.
📌 Notiz: Pipedrive offers key CRM features starting from its lowest plan at $14 per user per month. By comparison, Insightly’s lowest paid plan starts at $29 per user per month. Pipedrive has no usage limits for contacts on any plan.
⚠️ Warnung: Pipedrive requires a paid add-on called LeadBooster for prospecting, Chatbots, and web forms. Add this cost to your monthly plan if you need lead generation tools.
Hauptvorteile von Pipedrive
Here is why Pipedrive is the easy choice for sales-focused teams:
- Visuelles Pipeline-Management: Pipedrive provides a Kanban-board view of deal stages. You drag deals between stages and update opportunities with one click.
- Customizable Pipeline Views: Pipedrive allows users to customize their pipeline views and reporting to fit specific sales processes. Add custom fields, tags, and filters to suit any company.
- AI Sales Insights: The intuitive dashboard helps users spot winning patterns and preempt issues. The AI flags at-risk deals and suggests the next action to take.
- Automatisierung Arbeitsabläufe: Pipedrive automates internal tasks like lead assignment and follow-up reminders. You set a trigger, choose an action, and save hours each week.
- Advanced Forecasting: Pipedrive offers detailed analytics on sales performance and revenue forecasting. Sales managers tracking long cycles get a clear view of expected revenue.
- Mobile App: The Pipedrive mobile app allows users to manage their sales pipeline on the go. It includes call tracking, a focused day organizer, and quick note-taking.
- Knowledge Base & Support: Pipedrive provides an extensive knowledge base and customer support options including live chat, email, and phone support.
What Our Team Noticed
Unser Schriftsteller signed up for Pipedrive in March and built a real pipeline. Here is what stood out from that hands-on time:
Pipedrive – Vor- und Nachteile
✅ Vorteile
- Intuitive visuelle Benutzeroberfläche, die neue Benutzer innerhalb weniger Stunden erlernen
- Custom fields, tags, and pipeline views fit any sales workflow
- Advanced forecasting and team monitoring for sales managers
- 500+ native integrations with popular Geschäft Apps
- Mobile app with call tracking and focused day planner
❌ Nachteile
- LeadBooster add-on costs extra for prospecting and web forms
- Less suited for mass cold outreach or high-volume email sending
- Automation features only on Growth plan and above
Was bedeutet „sofort“?
Instantly is an email automation platform that helps users scale their outreach campaigns efficiently.
Instantly.ai specializes in automated cold email outreach, lead generation, and high-volume sending.
The platform includes a SuperSearch database with over 450 million B2B leads. You can find, filter, and email contacts all from one place.
Instantly is for creating new leads through cold outreach. It excels at filling the pipeline with new contacts every day.
It features an KI-Assistent that analyzes leads to help craft personalized outreach at scale.
Sofort
Instantly is the go-to platform for cold email outreach at scale. Send unlimited campaigns, find leads from a 450M+ database, and warm up inboxes automatically. Plans start at $30/month.
Sofortige Preisgestaltung
Here’s what Instantly costs in 2026. Choose your plan based on sending volume.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Wachstum | 30 $/Monat | Solo senders and small outreach teams starting out |
| Hyperwachstum | 77,60 €/Monat | Agencies running multiple cold email campaigns |
| Lichtgeschwindigkeit | 286,30 €/Monat | High-volume senders needing maximum deliverability |
| Unternehmen | Brauch | Große Teams mit individuellen Anforderungen |
Pricing verified March 2026.
Kostenlose Testversion: Instantly offers a free trial for new accounts. Check the website for current trial duration.
Geld-zurück-Garantie: Instantly offers refunds on eligible plans. Review the terms on the official site.
📌 Notiz: Instantly pricing is per account, not per user. All plans include unlimited email accounts and smart inbox warm-up. The Light Speed plan unlocks the highest sending volumes.
⚠️ Warnung: Instantly lacks a traditional visual pipeline and acts more as a campaign tool. It is not a replacement for a full sales CRM like Pipedrive.
Wichtigste Vorteile von Sofort
Here is what makes Instantly the top choice for cold email outreach:
- Unbegrenzte E-Mail-Konten: All plans include unlimited sending accounts. You can rotate inboxes and send at massive scale without hitting limits.
- Intelligentes Aufwärmen des Posteingangs: Instantly automatically warms up your accounts before sending. This protects your sender reputation and keeps emails out of spam.
- Datenbank mit über 450 Millionen B2B-Leads: The SuperSearch database lets you filter leads by job title, industry, and company size. You add new contacts to a campaign in minutes.
- KI-Personalisierung: Instantly’s AI assistant analyzes leads to Handwerk personalized outreach at scale. You get the feel of one-on-one emails with the speed of automation.
- Automatisiertes CRM: Instantly includes a built-in CRM that updates lead stages based on email engagement. Replies move contacts to the next stage automatically.
- Pipedrive Integration via Zapier: Zapier makes it easy to integrate Instantly with Pipedrive — no code necessary. Sync all contacts or choose which segments to sync between the two apps.
- Real-Time Campaign Analytics: Track opens, clicks, replies, and bookings as they happen. The dashboard shows which sequences and subject lines work best.
What Our Team Noticed
Our writer ran Instantly campaigns for two weeks. Here is what stood out from that hands-on time:
Sofortige Vor- und Nachteile
✅ Vorteile
- Unbegrenzte E-Mail-Konten in jedem Tarif
- 450M+ B2B lead database included with all plans
- AI personalization at scale for high-volume cold outreach
- Smart inbox warm-up protects sender reputation
❌ Nachteile
- No visual deal pipeline for managing complex sales cycles
- Pipedrive integration requires Zapier as middleware
- Höherwertige Tarife werden für kleine Teams teuer.
Funktionsvergleich
Ready for a detailed Pipedrive vs Instantly breakdown?
We will explore eight key features so you can choose the platform that fits your business.
| Besonderheit | Pipedrive | Sofort |
|---|---|---|
| Startpreis | 14 $/Nutzer/Monat | 30 $/Monat |
| Kostenloser Plan | ❌ (14-tägige Testphase) | ❌ (Nur kostenlose Testversion) |
| Visuelle Pipeline | ✅ (Kanban view) | ❌ |
| High-Volume Cold Email | ❌ (begrenzt) | ✅ |
| Integrierte Lead-Datenbank | ❌ (LeadBooster add-on) | ✅ (450 Mio.+ Kontakte) |
| KI-Funktionen | ✅ (AI CRM) | ✅ (AI personalization) |
| Native Integrationen | ✅ (500+) | ❌ (Zapier-based) |
| Umsatzprognose | ✅ | ❌ |
| Aufwärmübung für den Posteingang | ❌ | ✅ |
| Am besten geeignet für | Pipeline- und Deal-Management | Kaltakquise & Leadgenerierung |
1. Pipeline- und Deal-Management
Pipedrive: Pipedrive is a dedicated sales CRM focused on visual pipeline management and activity tracking. The Kanban-board view of deal stages is central to its functionality. You can update opportunities, add tags, and view custom fields in seconds.
Sofort: Instantly lacks a traditional visual pipeline and acts more as a campaign tool. It tracks email engagement, but you cannot manage deal stages or revenue forecasts. It works best when paired with a CRM like Pipedrive via Zapier.
⚠️ Warnung: Wenn Sie aktive Verkaufsabschlüsse über einen gesamten Vertriebszyklus hinweg verwalten müssen, reicht Instantly allein nicht aus. Sie benötigen zusätzlich ein CRM-System.
2. Kaltakquise per E-Mail
Pipedrive: Pipedrive’s email features are better for one-on-one, manual sales communication. It lets you send and track individual emails from your deal view. It is not designed for high-volume cold outreach campaigns.
Sofort: Cold email is the core of Instantly. The platform is superior for large-scale cold outreach and automated follow-ups. You can send thousands of emails per day across unlimited accounts without manual work.
💡 Testergebnis: Pipedrive excels in tracking deals and internal workflows. Instantly provides superior automation for high-volume email prospecting. As an example, a five-person sales team running cold campaigns gets more value pairing both apps than choosing one.
3. Lead-Datenbank & Akquise
Pipedrive: Pipedrive requires a paid add-on called LeadBooster for prospecting, chatbots, and web forms. Without LeadBooster, you must import contact details manually or pull from another tool. This adds cost for teams that also need lead generation.
Sofort: Instantly includes a SuperSearch database with over 450 million B2B leads. You can filter by job title, industry, location, and company size. No extra add-on needed — it is included in every plan.
4. KI-Funktionen & Automatisierung
Pipedrive: Pipedrive automates internal tasks like lead assignment and follow-up reminders. The AI sales assistant flags at-risk deals and recommends actions. You can build complex workflows with custom triggers and date-based rules.
Sofort: Instantly’s AI assistant analyzes each lead to craft personalized outreach at scale. The AI writes opening lines that match the contact’s role and company. This saves hours of manual writing for large campaigns.
✅ Both win, for different reasons. Pipedrive’s AI helps you manage deals better. Instantly’s AI helps you create personalized cold emails faster.
5. E-Mail-Zustellbarkeit & Aufwärmphase
Pipedrive: Pipedrive does not include email warm-up tools. It syncs with Gmail and Outlook for sending. The platform assumes you are already sending from a trusted inbox with a good reputation.
Sofort: Instantly includes smart warm-up and inbox rotation in every plan. The deliverability network builds your sender reputation before you launch. This is critical for high-volume cold email.
6. Berichterstattung & Erkenntnisse
Pipedrive: Pipedrive offers deeper analytics on sales performance and revenue forecasting. The reporting features enable users to monitor team performance and identify new deal opportunities. Sales managers tracking long cycles get advanced forecasting and team monitoring.
Sofort: Instantly tracks campaign-level metrics like open rates, click rates, reply rates, and bounce rates. The reporting focuses on outreach performance rather than revenue or pipeline health. It is built for cold email marketers, not sales managers.
7. Integrations & Workflow Sync
Pipedrive: Pipedrive connects to 500+ apps through its native marketplace. Key integrations include Slack, Zoom, Google Workspace, Microsoft 365, and Mailchimp. Most connections are direct and require no middleware.
Sofort: You can connect Instantly to Pipedrive to automate lead acquisition. Zapier makes it easy to integrate Instantly with Pipedrive — no code necessary. Sync all contacts or choose which segments to sync between the two platforms.
📌 Pro Workflow: Sales can identify hottest leads in Pipedrive thanks to automatically recorded Instantly sends, opens, and clicks. You can create new contacts and deals in Pipedrive based on Instantly engagement. With Zapier, you can automate every part of your lead funnel.
8. Preisgestaltung und Kosten
Lasst uns die Pläne nebeneinander vergleichen.
| Planen | Pipedrive | Sofort |
|---|---|---|
| Einstiegslevel | 14 $/Nutzer/Monat (Lite) | 30 $/Monat (Wachstum) |
| Mittleres Niveau | 24 $/Nutzer/Monat (Wachstum) | 77,60 $/Monat (Hypergrowth) |
| Pro / Hohe Lautstärke | 49 $/Nutzer/Monat (Premium) | 286,30 $/Monat (Light Speed) |
| Vollständiges Finanzmanagement | 69 $/Nutzer/Monat (Ultimate) | Kundenspezifisch (Unternehmen) |
Pipedrive: Pipedrive’s $14/user/month entry plan is very accessible. A five-person team on Growth pays $120/month. The per-user model scales predictably as your sales team grows.
Sofort: Instantly uses flat-rate pricing covering unlimited users at each tier. For a solo sender, $30/month is fair. High-volume teams on Light Speed pay $286.30/month for serious deliverability infrastructure.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Manage existing leads and deals | Pipedrive | Visual Kanban pipeline and deal tracking |
| Generate new leads via cold email | Sofort | Unlimited accounts and 450M+ database |
| Forecast revenue for sales managers | Pipedrive | Advanced forecasting and team monitoring |
| Run high-volume email campaigns | Sofort | Built for automated cold outreach |
| Native App-Integrationen (500+) | Pipedrive | Größter einheimischer Marktplatz |
| Protect sender reputation at scale | Sofort | Intelligentes Aufwärm- und Zustellbarkeitsnetzwerk |
| Improve your entire sales process | Pipedrive | More suitable for kleine Unternehmen |
💰 Ihr Budget
Pipedrive starts at $14 per user per month, making it affordable for small teams. Instantly charges a flat rate per account, which can be cheaper for larger teams sending high volumes of emails.
🔌 Dein Tech-Stack
Pipedrive connects to 500+ apps natively, making it easy to plug into your existing tools. Instantly works best alongside Pipedrive — Zapier syncs the two with no code.
📝 Ihr Vertriebsworkflow
If you manage inbound leads through stages, Pipedrive handles the workflow well. If you do outbound prospecting, choose Instantly for cold email campaigns and AI-powered personalization.
🎓 Dein Erfahrungslevel
Both tools are easy to learn. Pipedrive’s drag-and-drop pipeline takes minutes to set up. Instantly’s campaign Bauherr is straightforward, though cold email best practices take time to master.
🆓 Kostenlose Testversionen und Demos
Pipedrive bietet eine 14-tägige kostenlose Testphase, für die keine Kreditkarte erforderlich ist. Auch Instantly bietet eine kostenlose Testphase an. Testen Sie beide Tools anhand eines realen Anwendungsfalls, bevor Sie sich für ein kostenpflichtiges Abonnement entscheiden.
🛟 Supportoptionen
Pipedrive provides an extensive knowledge base and customer support including live chat, email, and phone support. Instantly offers help through its support center and community forum.
Umstellungsleitfaden
Nutzen Sie bereits eines dieser Tools? Hier erfahren Sie, was Sie beim Wechsel erwartet.
🔄 Wechsel von Pipedrive zu Instantly?
✅ Was Sie davon haben:
- Access to 450M+ B2B leads without a separate prospecting tool
- Unbegrenzte Anzahl an Kaltakquise-E-Mail-Konten und automatisierte Follow-up-Sequenzen
- Smart inbox warm-up that protects your sender reputation
❌ Was Sie verlieren werden:
- Visuelle Deal-Pipeline und phasenbasiertes Tracking
- Umsatzprognosen und Berichte zur Teamleistung
- 500+ native app integrations with business tools
📋 So wechseln Sie:
- Export your contact details from Pipedrive as a CSV file
- Create your Instantly account and connect your sending domains
- Import the CSV and build your first campaign sequence
🔄 Wechsel von Instantly zu Pipedrive?
✅ Was Sie davon haben:
- Ein vollständiges visuelles CRM zur Verwaltung von Deals während des gesamten Vertriebsprozesses
- Advanced forecasting and detailed team performance analytics
- Mehr als 500 native Integrationen mit gängigen Business-Apps
❌ Was Sie verlieren werden:
- Integrierte B2B-Lead-Datenbank mit über 450 Millionen Einträgen
- Unlimited cold email accounts and high-volume sending
- Tools zur automatischen Aufwärmung des Posteingangs und Verbesserung der Zustellbarkeit
📋 So wechseln Sie:
- Exportieren Sie Ihre aktiven Kontakte aus Instantly als CSV-Datei.
- Registrieren Sie sich bei Pipedrive und richten Sie Ihre Pipeline-Stufen ein.
- Import contacts and create deals for each qualified person
What Our Review Didn’t Cover
This comparison focused on small businesses and growing sales teams. We did not test enterprise-scale deployments or evaluate custom Salesforce-style implementations. Our observations are based on the March 2026 versions of both apps. If you manage 50+ users with complex compliance needs, your priorities may differ from what we have covered here.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preis-Leistungs-Verhältnis | Pipedrive |
| 📊 Pipeline & CRM | Pipedrive |
| 📧 Kaltakquise per E-Mail | Sofort |
| 🎯 Leadgenerierung | Sofort |
| 📈 Berichterstattung & Prognose | Pipedrive |
| 🔌 Native Integrationen | Pipedrive |
| 🚀 Zustellbarkeitstools | Sofort |
| 👶 Einfache Einrichtung | Pipedrive |
| 🏆 Gesamtsieger | Pipedrive |
🏆 GEWINNER: Pipedrive
Pipedrive gewinnt 5 von 8 Kategorien.
Ideal für: Vertriebsteammanagement, Verfolgung der Deal-Pipeline, Umsatzprognosen
Pipedrive und Instantly sind zwei sehr unterschiedliche Produkte, die unterschiedliche Probleme lösen.
Pipedrive is for managing existing leads and deals through a pipeline. Instantly excels at filling that pipeline with new leads through cold outreach.
Choose Instantly if your main focus is on generating new leads through outbound cold email.
However, if you want to improve your entire sales process, Pipedrive is the better choice.
Smart sales teams use both. Use Instantly to generate new contacts. Sync them to Pipedrive via Zapier. Then close the deals there.
Mehr von Pipedrive im Vergleich
Here’s how Pipedrive stacks up against other CRM platforms:
Pipedrive gewinnt in: sales-focused UX, lower starting price, faster setup
HubSpot punktet in folgenden Bereichen: free CRM tier, integrated marketing hub, content management tools
Pipedrive gewinnt in: ease of use, affordability for small teams, faster onboarding
Salesforce Siege bei: enterprise customization, third-party app marketplace depth, AppExchange add-ons
Pipedrive gewinnt in: lower starting price ($14 vs $29 per user/month), no contact limits, sales pipeline UX
Insightly punktet in folgenden Bereichen: free plan for up to two users, project management features, opportunity tracking
Pipedrive gewinnt in: sales-specific pipeline features, deal tracking depth, built-in AI insights
Montags-CRM-Erfolge bei: visual project views, flexible board customization, broader team use cases
Pipedrive gewinnt in: pipeline customization, larger integration marketplace, advanced reporting
Freshsales CRM punktet mit: built-in phone and chat, free starter plan, simpler pricing
Mehr von Sofort verglichen
Here’s how Instantly stacks up against other cold email platforms:
Sofort vs Apollo
Gewinnt sofort bei: cold email deliverability, smart inbox warm-up, simpler campaign builder
Apollo gewinnt in folgender Kategorie: built-in CRM, LinkedIn automation, multi-channel outreach
Gewinnt sofort bei: warm-up network, sending volume, lead database scale
Lemliste Siege bei: personalized image and video in emails, creative templates
Gewinnt sofort bei: built-in 450M+ lead database, lower entry pricing, smart warm-up
Reply.io gewinnt bei: multi-channel sequences, LinkedIn automation, AI SDR product
Gewinnt sofort bei: larger B2B lead database, AI personalization features, brand recognition
Smartlead Siege bei: master inbox UI, per-mailbox pricing, agency features
Gewinnt sofort bei: unlimited sending accounts, smart warm-up, larger lead database
Snov gewinnt in folgender Kategorie: email finder tools, LinkedIn prospecting, lower entry price
Häufig gestellte Fragen
Welches CRM-System ist besser als Pipedrive?
It depends on your needs. HubSpot is better for marketing teams. Salesforce is more powerful for enterprise use. Pipedrive remains a top choice for affordable, sales-focused pipeline management.
Wie viel kostet Pipedrive im Monat?
Pipedrive starts at $14/user/month on the Lite plan, billed annually. The Growth plan costs $24/user/month. The top Ultimate plan costs $69/user/month with full AI features.
Kann Pipedrive automatisierte E-Mails versenden?
Yes. Pipedrive sends automated follow-up reminders and email campaigns on higher plans. It is not built for high-volume cold outreach. For mass prospecting, use Instantly alongside it.
Ist Apollo besser als Instantly?
Apollo has a larger built-in CRM and LinkedIn integration. Instantly is the better choice if your focus is cold email deliverability, automated follow-ups, and high-volume outreach campaigns.
Why use Pipedrive with Instantly together?
Zapier connects them with no code. Instantly fills your pipeline with new leads. Pipedrive manages those deals to close. Sync engagement Daten so reps see hottest leads first.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 