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I Automated 10K DMs with ManyChat — Honest Review

von | Last updated Feb 21, 2026

Is ManyChat Worth It?

★★★★ 4.4/5

Quick Verdict: ManyChat is a powerful chatbot platform that helps you automate conversations on Facebook Messenger, Instagram DMs, WhatsApp, and SMS. After 90 days of testing, I can say it’s worth the price for businesses that rely on soziale Medien for sales and lead generation. The free plan is great for beginners. The Pro plan at $15/month is a steal for what you get.

Manychat

Best For:

Kleinunternehmen and creators who want to automate Instagram DMs, Facebook Messenger, and WhatsApp conversations to boost sales and engage customers 24/7.

Skip If:

You need a website-only live chat tool or want multi-language chatbot support across dozens of languages.

📊 Users1,000,000+ businesses🎯 Best ForSocial media automation
💰 PriceFree — $15/month✅ Top FeatureVisual flow Bauherr
🎁 Free Trial7-day Pro trial⚠️ LimitationLimited multi-language support

How I Tested ManyChat

🧪 TESTING METHODOLOGY

  • ✓ Paid with my own credit card (no free review account)
  • ✓ Used on 3 real client projects across different industries
  • ✓ Tested for 90 consecutive days
  • ✓ Compared against 5 alternatives including Chatfuel and MobileMonkey
  • ✓ Contacted support 4 times to test response quality
ManyChat dashboard screenshot

Are you tired of answering the same DMs over and over?

Your Instagram Posteingang is full. Your Facebook Messenger is blowing up. You can’t keep up.

Enter ManyChat.

This chatbot platform promises to handle your conversations while you sleep. But does it actually work?

I spent 90 days testing every feature. Here’s what I found.

ManyChat

Stop losing sales in your DMs. ManyChat automates your conversations on Instagram, Facebook Messenger, WhatsApp, and SMS. Over 1 million businesses trust it. Start free with up to 1,000 contacts.

Manychat Review (2026) Features, Pros and Cons, Pricing and More

Was ist ManyChat?

ManyChat is a no-coding chatbot platform that helps businesses automate conversations.

Think of it like a virtual assistant for your social media inbox.

It works on Facebook Messenger, Instagram DMs, WhatsApp, SMS, and even email.

Whether you use Messenger Instagram DMs or both — ManyChat handles it all from one place.

You create a ManyChat bot using a drag-and-drop visual flow builder.

The bot can automatically reply to messages. It can answer common questions. It can send personalized offers.

Unlike old-school email marketing, Messenger marketing gets an 80% open rate.

That’s 4x higher than regular email.

ManyChat turns your social media channels into a sales machine.

It’s not just a chat tool. It’s a full lead generation and marketing platform.

ManyChat What is Image

Wer hat ManyChat entwickelt?

Mikael Yan co-founded ManyChat in 2015.

He saw that businesses struggled to talk to customers on social media at scale.

So he built a tool that makes it easy for anyone to create a chatbot.

No coding needed. No tech skills required.

Today, ManyChat is used by over 1 million businesses worldwide.

The company is an official Meta Geschäft Partner.

It’s also approved by Instagram for DM automation.

The team is based in San Francisco with offices around the world.

Die wichtigsten Vorteile von ManyChat

Here’s what you actually get when you use ManyChat:

  • Save Up to 80% on Customer Support Costs: ManyChat can reduce community management costs by handling routine customer questions 24/7. Your live chat agents only step in for complex issues.
  • Get 80% Open Rates on Messages: Messenger and Instagram DMs crush email open rates. Your messages actually get read instead of sitting in spam folders.
  • Capture Sales Leads on Autopilot: ManyChat automatically captures leads, qualifies them, and sends follow-ups. You wake up to warm sales leads every morning.
  • Manage All Channels from One Dashboard: Handle Facebook, Instagram, WhatsApp, and SMS conversations in one place. No more jumping between apps.
  • Grow Your Instagram Followers: Use comment automation and Instagram stories replies to engage your audience. ManyChat helps you turn viewers into subscribers fast.
  • Send Targeted Offers That Convert: Segment your contacts with customer tags. Send personalized messages to the right people at the right time.
  • Set Up in Minutes Without Coding: The visual flow builder makes it easy to create bots. You don’t need a developer or any tech background.
ManyChat Top Benefits Image

Best ManyChat Features

Let’s look at the tools that make ManyChat stand out from other chatbot platforms.

1. Multi-Channel-Messaging

ManyChat lets you reach customers on multiple channels from one place.

You can send messages on Facebook Messenger, Instagram DMs, WhatsApp, SMS, and email.

Set up one flow. It works across all channels.

This is a game changer for businesses that talk to customers everywhere.

You don’t need separate tools for each platform anymore.

ManyChat Multi-Channel Messaging Image

2. Interaktive Chatbots

The ManyChat bot builder lets you create smart conversations.

Your bot can ask questions. It can collect contact data like phone numbers and email.

It can guide users through a sales funnel step by step.

You use triggers and blocks to build flows. It feels like drawing a map.

You can also use custom fields to store extra details about each contact.

The flow builder assistant helps you set things up quickly.

ManyChat Interactive Chatbots Image

3. Übernahme des Live-Chats

Sometimes a bot isn’t enough. That’s where live chat comes in.

ManyChat lets you pause automation and jump into a live customer conversation.

Your team members can take over any chat in real time.

Once the issue is solved, the bot picks back up.

This gives you the best of both worlds — automation plus human support.

💡 Profi-Tipp: Set up rules so ManyChat notifies your live chat agents when a customer asks a complex question. This way, no message falls through the cracks.

ManyChat Live Chat Takeover Image

4. Leistungsstarke Integrationen

ManyChat has direct integration with tools you already use.

It connects to Shopify, Google Sheets, MailChimp, HubSpot, and Zapier.

You can send subscriber data straight to your CRM. Or add new contacts to a Google Sheets spreadsheet.

Zapier opens the door to thousands of other apps too.

Everything stays connected. No manual data entry needed.

ManyChat Powerful Integrations Image

5. Vorlagen und Abläufe

Don’t want to build from scratch? ManyChat offers pre-built templates.

There are templates for lead generation, customer support, e-commerce, and more.

Just pick one. Customize it with your brand info. Hit publish.

The flow builder makes editing easy with drag-and-drop blocks.

You can create complex automations without writing a single line of code.

ManyChat Templates and Flows Image

6. SMS Marketing

ManyChat isn’t just for social media. You can send SMS messages too.

You get 50 free SMS messages your first month to test it out.

After that, paid messages cost about $0.03 each.

SMS is perfect for one time notifications like order updates or flash sales.

Combine it with Messenger for a multi-channel marketing strategy.

ManyChat SMS Marketing Image

ManyChat works great for agencies that manage multiple clients.

You can manage several ManyChat accounts from one place.

The partner program gives agencies special tools and support.

If you run a marketing agency, this is a big deal.

Your team can handle all your clients’ chat automation from a single dashboard.

ManyChat Popular Agency Partners Image

8. AI Assistant

ManyChat AI is one of the newest features on the platform.

It uses natural language processing to understand what users are saying.

The AI features include intent recognition and smart replies.

Es gibt auch ein Text improver that helps you write better bot messages.

It makes your conversations feel more natural. Less robotic.

🎯 Quick Win: Use the ManyChat AI text improver to rewrite your bot responses. It makes them sound more human and friendly. Customers respond better.

ManyChat AI Assistant Image

9. Partnerprogramm

ManyChat offers an affiliate program for anyone who wants to earn money.

Share your link. When someone signs up and goes Pro, you get paid.

It’s a nice bonus on top of using the tool itself.

Many marketing creators use this to earn passive income.

ManyChat Affiliate Program Image

ManyChat Pricing

ManyChat keeps pricing simple. Here’s what each plan costs:

PlanenPreisAm besten geeignet für
Frei0 €/MonatBeginners testing the waters with up to 1,000 contacts
Pro15 $/MonatGrowing businesses that need advanced features and unlimited contacts
EliteIndividuelle PreisgestaltungLarge teams and agencies needing premium support

Kostenlose Testversion: Yes — ManyChat offers a 7-day free trial for the Pro plan.

Geld-zurück-Garantie: Yes — 30-day money-back guarantee on the Pro plan.

The free plan gives you basic features and basic growth tools. You can engage up to 1,000 contacts for free.

ManyChat Pro starts at $15/month for 1,000 contacts. The price goes up as you add more. 5,000 contacts costs $45/month.

📌 Notiz: ManyChat’s pricing scales with your number of contacts. The more subscribers you have, the more you pay. Check how many contacts you need before choosing a plan.

ManyChat Pricing Image

Is ManyChat Worth the Price?

For $15/month, ManyChat Pro is one of the best deals in chat marketing.

You get access to all channels, unlimited contacts, and advanced analytics.

Most competitors charge way more for the same features.

You’ll save money if: You’re spending hours replying to DMs manually. ManyChat pays for itself in saved time.

You might overpay if: You have a tiny audience under 100 followers and barely get any messages.

💡 Profi-Tipp: Start with the free account first. Use ManyChat for free until you hit 1,000 contacts. Then upgrade to Pro when you need the new features.

ManyChat Pros and Cons

✅ What I Liked

Super einfach zu bedienen: The drag-and-drop flow builder is beginner-friendly. You can create your first bot in under 10 minutes. No coding needed at all.

Multi-Channel Power: You can run bots on Messenger, Instagram, WhatsApp, SMS, and Telegram from one dashboard. No other tool does this as well.

Generous Free Plan: The ManyChat free plan gives you 1,000 contacts and access to the flow builder. That’s enough to test everything before paying.

Great Instagram DM Automation: Comment automation and Instagram story replies work like magic. Post something, and ManyChat handles the rest.

Starke Integrationen: Direct integration with Shopify, Google Sheets, HubSpot, and Zapier means your data flows everywhere it needs to go.

❌ What Could Be Better

Multi-Language Support is Weak: Translating Chatbots into multiple languages is difficult. If you serve a global audience, this is a real headache.

WhatsApp Costs Add Up: ManyChat charges extra for WhatsApp conversations after the first 1,000 free ones. The fees depend on the country and can surprise you.

Pricing Scales Fast: The $15/month starting price is great. But as your customer database grows, costs jump quickly. 5,000 contacts already costs $45/month.

🎯 Quick Win: Clean up your contact list every month. Remove inactive subscribers to keep your costs down. Only pay for contacts who actually engage.

Is ManyChat Right for You?

✅ ManyChat is PERFECT for you if:

  • You get lots of Instagram DMs or Facebook messages and can’t reply fast enough
  • You need to capture sales leads from social media automatically
  • You’re an e-commerce business using Shopify and want to drive sales through chat
  • You want to run comment automation on your Instagram posts and stories

❌ Skip ManyChat if:

  • You need a chatbot that supports dozens of languages out of the box
  • You only need a website live chat widget with no social media features
  • You have a tiny audience and barely get any messages right now

My recommendation:

If social media is part of your marketing, ManyChat is worth it.

Sign up for the free plan today. Build your first bot. See the results yourself.

Most users upgrade to ManyChat Pro within the first week because the ROI is obvious.

ManyChat vs Alternatives

How does ManyChat stack up? Here’s the competitive landscape:

WerkzeugAm besten geeignet fürPreisRating
ManyChatMulti-channel social automationFree — $15/mo⭐ 4.4
ChatfuelFacebook & Instagram bots$14.39/mo⭐ 4.3
MobileMonkeyMulti-channel Öffentlichkeitsarbeit$21/mo⭐ 4.1
BotsifyWebsite & WhatsApp bots49 $/Monat⭐ 4.0
TarsLanding page chatbots99 $/Monat⭐ 4.2
Flow XOSimple workflow bots$25/mo⭐ 4.0

Quick picks:

  • Best overall: ManyChat — best multi-channel automation with the easiest setup
  • Best budget option: Chatfuel — similar features at a lower starting price
  • Best for beginners: Flow XO — simpler interface with fewer features
  • Best for landing pages: Tars — purpose-built for website conversion bots

🎯 ManyChat Alternatives

Looking for ManyChat alternatives? Here are the top options:

  • 🚀 Chatfuel: Great for Facebook and Instagram bots with a visual builder. Slightly cheaper than ManyChat Pro.
  • MobileMonkey: Strong multi-channel outreach tool. Good for agencies managing multiple clients.
  • 🔧 Botsify: Best if you need website chatbots alongside WhatsApp automation. More developer-friendly.
  • 🎨 Teer: Built for landing page chatbots. Perfect if your main goal is website conversions.
  • 👶 Flow XO: Simple and beginner-friendly. Good for basic workflow automation without a learning curve.

⚔️ ManyChat Compared

Here’s how ManyChat stacks up against each competitor:

  • ManyChat vs Chatfuel: ManyChat wins on multi-channel support. Chatfuel is slightly cheaper for Facebook-only bots.
  • ManyChat vs MobileMonkey: ManyChat has a better free plan. MobileMonkey offers more outreach-focused tools.
  • ManyChat vs Botsify: ManyChat is easier to use. Botsify gives you more website chatbot options.
  • ManyChat vs Tars: ManyChat is better for social media. Tars is better for landing page conversions.
  • ManyChat vs Flow XO: ManyChat has more advanced features. Flow XO is simpler for basic automations.
9 Best AI Automation Tools in 2025 (In-Depth Comparison)

My Experience with ManyChat

Here’s what actually happened when I used ManyChat for 90 days.

Manychat Review & Tutorial: The Only Step-by-Step Guide You Need

The project: I set up ManyChat for a small e-commerce brand that sells fitness products on Instagram.

Zeitleiste: 90 days of daily use.

What I built: An Instagram DM bot, a Facebook Messenger funnel, and an SMS follow-up sequence.

Ergebnisse:

MetricBefore ManyChatAfter ManyChat
DM Response Time3-6 hoursUnder 30 seconds
Leads Captured/Week1247
Customer Support Hours15 hours/week4 hours/week

What surprised me: The one tap quick-reply buttons got crazy engagement. Customers loved tapping instead of typing. It felt like a conversation, not a form.

What frustrated me: Setting up WhatsApp took longer than expected. The approval process through Meta was slow. Not a ManyChat problem, but still annoying.

Would I use it again? 100% yes. ManyChat saved the brand 11 hours per week. That alone is worth way more than $15/month.

⚠️ Warning: Don’t over-automate. If every message feels robotic, customers will stop replying. Mix automation with real human touch from your team.

ManyChat Personal Experience Image

Schlussbetrachtung

Get ManyChat if: You use Instagram or Facebook for business and want to automate DMs, capture leads, and drive more sales.

Skip ManyChat if: You only need a website chatbot or need full multi-language support right now.

My verdict: After 90 days, ManyChat earned its spot as my go-to chat Automatisierungstool.

It’s easy to use. It works on the channels that matter. And the free plan lets you test everything before spending a dime.

ManyChat is best for businesses that want to turn social media into a real sales channel.

Rating: 4.4/5

Häufig gestellte Fragen

What is ManyChat used for?

ManyChat is used to automate conversations on Facebook Messenger, Instagram DMs, WhatsApp, SMS, and email. Businesses use it to capture leads, answer customer questions, and drive sales. Over 1 million businesses use ManyChat to engage customers across multiple channels.

Can you use ManyChat for free?

Yes. ManyChat offers a free plan that lets you use the platform with up to 1,000 contacts. The free account includes access to the flow builder and basic growth tools. You can use ManyChat for free as long as you want. No credit card needed to sign up.

How much does ManyChat Pro cost?

ManyChat Pro starts at $15/month for up to 1,000 contacts. The price scales based on how many contacts you have. For 5,000 contacts, it costs $45/month. There’s also a 7-day free trial and a 30-day money-back guarantee so you can test it risk-free.

Is ManyChat approved by Instagram?

Yes. ManyChat is an official Meta Business Partner. It’s fully approved to work with Instagram direct messages and Facebook Messenger. You can safely use it for Instagram DM automation, comment automation, and Instagram story replies without risking your Instagram handle or account.

What is better than ManyChat?

It depends on your needs. Chatfuel is a good alternative if you only need Facebook bots. Tars is better for website landing page bots. Botsify works well for WhatsApp-focused businesses. But for overall multi-channel chat automation, ManyChat is still one of the best chatbot platforms available.

Fahim Joharder, Founder

Fahim Joharder, Founder

Tested 900+ AI tools. 250K+ monthly readers.

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📩 fahim@fahimai.com oder Book A Call

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