⚡ Quick Verdict:
- Preisgestaltung: ClickFunnels starts at $81/month. Insightly starts at $29/user/month.
- Ideal für: ClickFunnels for sales funnels, landing pages, and online courses. Insightly for customer relationship management and project management.
- Hauptunterschied: ClickFunnels builds the sales process that brings leads in. Insightly tracks those contacts, tasks, and projects after the deal starts.
- Our pick: ClickFunnels (4.2) for most online Geschäft owners, because it bundles the funnel builder, page builder, and email marketing tools under one roof.
ClickFunnels and Insightly both promise to help you win more customers.
But they work at opposite ends of the sales process.
ClickFunnels is a funnel builder for landing pages and checkout pages.
Insightly is CRM software that tracks contacts, projects, and sales opportunities.
One brings website visitors in. The other keeps them organized.
Here is how to pick the right platform for your business online.
Überblick
This ClickFunnels vs Insightly comparison covers pricing, core features, and ease of use.
Unser Schriftsteller spent hands-on time inside ClickFunnels directly.
Observations on Insightly come from its documentation, pricing pages, and G2 reviews.
We also break down who each sales tool works best for.
By the end, you will know which one fits your sales and marketing setup.
Was ist ClickFunnels?
ClickFunnels is a software-as-a-service marketing platform for sales funnels.
It helps businesses build advanced sales and marketing funnels that drive sales.
The core feature is a drag and drop website and landing page builder.
You can create landing pages, sales pages, and checkout pages without code.
A sizable library of professionally designed templates covers lead funnels, product launches, and webinars.
ClickFunnels also handles online courses, an online store, and automated email marketing.
Here is a closer look at how the platform works in practice.
🏆 Winner: ClickFunnels
Build automated sales funnels without hiring a web design team. Pages, email campaigns, and courses live on one platform.
ClickFunnels-Preise
Here is what ClickFunnels pricing looks like in 2026.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Start | 81 $/Monat | Solo founders starting their first funnel |
| Skala | 164 $/Monat | Growing teams running more marketing campaigns |
| Optimieren | 248 $/Monat | Businesses with high contact volume |
| Dominieren | 5.997 $/Jahr | Established brands wanting the full toolset |
Pricing verified August 2026.
Kostenlose Testversion: Yes. ClickFunnels provides a 14-day free trial to new users.
Geld-zurück-Garantie: ClickFunnels offers a 30 day money back guarantee on annual plans.
📌 Notiz: Entry plans include one website, up to three users, up to 20 funnels, and up to 10,000 contacts. Higher tiers raise those limits toward 100 funnels and 25,000 contacts.
⚠️ Pricing conflict flagged: Some public sources list the entry tier as a “Startup” plan at $81/month with annual billing or $97/month monthly, and a “Pro” plan at $248 annual or $297 monthly. Our table above uses the plan names and figures recorded in our own pricing Daten. Check the checkout page before you enter credit card details.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth considering:
- Pre-built funnel library: Templates cover lead funnels, product launches, and Webinar sign ups. You edit them instead of building each funnel manually.
- Drag and drop editor: The page builder needs no coding knowledge. Web pages come together in an afternoon.
- Integriertes E-Mail-Marketing: Email sequences send welcome messages and abandoned cart reminders automatically.
- Order bumps and upsells: Customers add a matching product with one click at checkout. One-click upsells and downsells follow the purchase.
- Courses and memberships: ClickFunnels 2.0 lets you create, sell, and manage courses in the same account.
- A/B testing and Berichterstattung: You can test two versions of a page and watch orders, opt-ins, and conversion rates.
- Community and training: The success center and coaching program connect you with like minded entrepreneurs.
What Our Team Noticed
Our writer signed up for ClickFunnels and built a lead magnet funnel end to end. Here is what stood out from that hands-on time:
ClickFunnels Pros & Cons
✅ Vorteile
- Builds sophisticated funnels that turn website visitors into paying customers
- Combines page builder, email marketing, and courses on one platform
- Removes distractions from the buying journey to lift conversion rates
- Extensive educational center and guides for DIY fixes
- 14-day free trial plus a 30-day refund window on annual plans
❌ Nachteile
- Steep learning curve that takes real time to get through
- Many users report that published pages load very slowly, which can deter potential customers
- Expensive next to leading competitors in the same category
- No two-factor authentication on accounts
Was ist Insightly?
Insightly is customer relationship management software with project management built in.
Insightly CRM keeps current and prospective customer data in one place.
Sales teams use it to track leads, deals, and sales opportunities.
Customizable pipelines and Kanban views show every stage of a deal.
The same account handles projects, milestones, and task management for delivery work.
Insightly is recommended by PC Magazine, Entrepreneur Magazine, G2 Crowd, and TrustRadius.
The walkthrough below shows how the system fits together.
Aufschlussreich
A CRM that also runs your projects. Compliant with SOC 2 Type II, GDPR, and HIPAA standards.
Aufschlussreiche Preisgestaltung
Insightly starts lower than most funnel platforms because you pay per seat.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Plus | 29 $/Nutzer/Monat | Kleine Teams, die grundlegende CRM-Tools benötigen |
| Professional | 49 $/Nutzer/Monat | Teams wanting dashboards and third party integrations |
| Unternehmen | 99 $/Nutzer/Monat | Full access to every feature and workflow Automatisierung |
Pricing verified August 2026.
Kostenlose Testversion: Yes. Insightly offers a free trial so you can test the CRM before you pay.
Geld-zurück-Garantie: No published refund window. Rates are quoted per user and are typically billed annually.
📌 Notiz: Insightly Marketing and Insightly Service are other Insightly products, sold separately. They follow the same pricing structure as the CRM, so adding them multiplies your monthly costs.
⚠️ Warnung: The Plus and Professional tiers price well against other CRMs. The Enterprise tier is almost double what Zoho CRM charges for a similar level of access.
Wichtigste Vorteile von Insightly
Here is what Insightly offers that a funnel platform does not:
- 360-degree customer view: Every email, call log, and record sits on one contact card. That lifts productivity for sales teams and marketing teams sharing the same account.
- Projects tied to deals: Won opportunities convert into projects with milestones. You can assign tasks to any team member without leaving the system.
- AppConnect integrations: A low-code integration engine ships with over 2,000 pre-built connectors, including Google Workspace and popular apps.
- Copilot AI assistant: The AI features summarize emails and retrieve data, which cuts admin work for busy managers.
- Reporting and dashboards: An opportunities dashboard gives visual insight into progress, revenue, and team performance.
- Compliance built in: Insightly meets SOC 2 Type II, GDPR, and HIPAA standards, which matters in regulated services.
- Gantt charts and mobile access: A new version in 2025 added Gantt visualizations for timelines. The mobile app lets you create contacts, track tasks, and monitor projects anywhere.
What Our Team Noticed
Note: We have not had extensive hands-on time with Insightly yet. The points above come from published documentation, its pricing page, and reviews on G2 and TrustRadius.
Aufschlussreiche Vor- und Nachteile
✅ Vorteile
- Easier to pick up than Zoho CRM, and quick to set up
- Links CRM records and project delivery in one place
- Over 2,000 pre-built connectors through AppConnect
- SOC 2 Typ II, DSGVO und HIPAA-konform
❌ Nachteile
- Not as feature-deep as rival CRM software
- Lacks advanced options such as custom workflows on lower tiers
- Enterprise pricing runs close to double Zoho CRM
- No funnel builder, checkout pages, or opt in forms for selling
Funktionsvergleich
These two platforms overlap in one place only: contact management.
Everything else pulls in a different direction. The ClickFunnels features below sit against Insightly’s CRM tools across ten areas that decide the choice.
| Besonderheit | ClickFunnels | Aufschlussreich |
|---|---|---|
| Startpreis | 81 $/Monat | 29 $/Nutzer/Monat |
| Kostenlose Testversion | ✅ 14 Tage | ✅ |
| Funnel Builder | ✅ | ❌ |
| Landingpage-Generator | ✅ | ❌ |
| Checkout & Order Bumps | ✅ | ❌ |
| E-Mail-Marketing | ✅ | ✅ Templates only |
| Kontaktmanagement | ✅ Grundlegendes CRM | ✅ Vollständiges CRM |
| Projektmanagement | ❌ | ✅ |
| Online-Kurse | ✅ | ❌ |
| Am besten geeignet für | Selling online | Managing customers |
1. Funnel Builder vs Sales Pipeline
ClickFunnels: The funnel builder is the whole product. You map an entire funnel from opt-in to thank-you page, then publish it. Pre-built layouts cover webinars, product launches, and lead generation.
Aufschlussreich: There is no funnel builder here. Instead you get a sales pipeline with Kanban views for each stage of a deal. It tracks what happens after someone already raised a hand.
2. Landing Pages and Web Design
ClickFunnels: The drag and drop builder handles landing pages, sales pages, and full sites. Professionally designed templates mean you rarely start from a blank canvas. No web design skills are required.
Aufschlussreich: Insightly is not a Website-Baukasten and does not create landing pages. Insightly Marketing is sold as a separate product for campaign work. Most teams pair the CRM with an existing page builder.
3. Contact Management and Customer Records
ClickFunnels: A customizable CRM stores contacts collected through your pages. It works for basic segmentation and follow-up. It is not built to manage long relationships across departments.
Aufschlussreich: This is where Insightly wins outright. Contacts, companies, and organizations link together with full history, and you can customize the details held on each record. Sales teams get a 360-degree view of every customer.
4. Email Marketing and Email Templates
ClickFunnels: Email marketing tools are built into the funnel itself. Email sequences fire welcome messages and abandoned cart reminders after someone leaves the site. Broadcast email campaigns run from the same dashboard.
Aufschlussreich: The CRM lets you schedule emails and reuse email templates for one-to-one Öffentlichkeitsarbeit. Larger campaigns require Insightly Marketing, which is priced separately. This is sales email, not automated email marketing at scale.
5. Automation and Workflow Automation
ClickFunnels: Funnel automations trigger from buyer behaviour, so automated sales follow-up runs without anyone pressing send. The rules stay tied to customer journeys through your pages.
Aufschlussreich: Workflow automation moves records, creates tasks, and alerts a team member when a stage changes. Copilot adds AI summaries on top. Custom workflows sit on higher tiers, which is a documented gap on entry plans.
6. Online Courses, Online Store, and Projects
ClickFunnels: ClickFunnels 2.0 added course creation and membership sites. You can sell a course and manage member access in the same account. It lacks the depth of a dedicated LMS, but setup is quick.
The store side handles physical and digital products from the same dashboard.
Aufschlussreich: No courses and no online store. What you get instead is real project management: milestones, pipelines, and task assignment for the work you deliver after the sale.
7. Checkout Pages and Payments
ClickFunnels: Checkout pages, order bumps, and one-click upsells are native. A customer adds a complementary product during checkout with a single click. This is the clearest revenue advantage in the comparison.
Aufschlussreich: Insightly does not take payments or collect credit card details. Quotes and won deals are recorded, but the transaction happens elsewhere.
⚠️ Warnung: ClickFunnels lacks two-factor authentication. If you handle sensitive buyer data, weigh that against the compliance certifications Insightly carries.
8. Reports, Analytics, and Dashboards
ClickFunnels: ClickFunnels analytics track total orders, opt-ins, and conversion rates automatically. A/B testing lets you compare two versions of a page and fine tune the winner. All the data points back to funnel performance.
Aufschlussreich: Reporting focuses on people and revenue rather than pages. Dashboard functionality covers pipeline health, activity, and progress by rep. Third-party app integration for reporting is limited on the Professional tier.
9. Integrations and Support
ClickFunnels: Third party integrations connect email marketing and CRM systems to your funnels. Live chat support runs 24 hours a day, Monday through Friday, backed by an AI Chatbot. Email replies can take a long time, and that frustration shows up often in reviews.
Aufschlussreich: AppConnect provides over 2,000 pre-built connectors, including Google Workspace and other business apps. Support and ticketing tools are part of Insightly Service. According to G2 reviews, quick setup is a frequently cited reason teams pick it.
Ticket handling sits alongside those connectors for teams that support customers directly.
10. Preisgestaltung & Kosten
Lasst uns die Pläne nebeneinander vergleichen.
| Stufe | ClickFunnels | Aufschlussreich |
|---|---|---|
| Eintrag | Launch: $81/month | Zusätzlich: 29 $/Nutzer/Monat |
| Mitte | Scale: $164/month | Professioneller Service: 49 $/Nutzer/Monat |
| Hoch | Optimize: $248/month | Enterprise: 99 $/Benutzer/Monat |
| Spitze | Dominate: $5,997/yr | ❌ Not offered |
ClickFunnels: The price covers the account, not the seat, so a three-person team pays the same $81 as a solo founder. That flat structure suits kleine Unternehmen selling digital products. It is still expensive next to leading competitors.
Aufschlussreich: Per-seat pricing looks cheap at one or two users and climbs fast after that. Ten users on Professional costs more per month than the ClickFunnels Optimize plan. Adding Insightly Marketing or Service repeats the whole bill.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| To generate leads from cold traffic | ClickFunnels | Opt-in pages and lead magnets built in |
| To track deals after first contact | Aufschlussreich | Full sales pipeline and records |
| To sell online courses | ClickFunnels | Courses and memberships included |
| To manage projects for clients | Aufschlussreich | Milestones, tasks, and Gantt charts |
| Cheapest entry for one person | Aufschlussreich | $29/user/month vs $81/month |
| Everything under one roof | ClickFunnels | Pages, email, checkout, courses |
💰 Ihr Budget
A solo operator pays less on Insightly at $29 per user. Once three or four people need access, the ClickFunnels flat rate closes the gap.
🔌 Dein Tech-Stack
Already running a website builder and an email tool? Insightly slots in behind them through AppConnect. Starting from nothing? ClickFunnels replaces three or four subscriptions at once.
📈 Ihr Verkaufsprozess
Self-serve buyers who purchase from a page suit ClickFunnels. Long deals with quotes, calls, and multiple stakeholders suit an actual CRM.
🎓 Dein Erfahrungslevel
ClickFunnels carries a steep learning curve, though its education center is unusually thorough. Insightly’s interface is easy to pick up and getting data into the system is not overly convoluted.
🆓 Kostenlose Testversionen und Demos
Use the 14-day ClickFunnels window to publish one real offer, not a test page. Run the Insightly trial with your own contacts imported so you judge the reporting fairly.
🛟 Supportoptionen
ClickFunnels runs live chat on weekdays plus a large knowledge base, though slow email replies are a common complaint. Insightly leans on documentation and its own service product.
Umstellungsleitfaden
Already using one of these? Here is what changes if you move.
🔄 Switching from ClickFunnels to Insightly?
✅ Was Sie davon haben:
- A real sales pipeline with linked companies and projects
- SOC 2 Type II, GDPR, and HIPAA compliance
- Task management, milestones, and reporting by team
❌ Was Sie verlieren werden:
- The funnel builder and every published page
- Checkout, order bumps, and one-click upsells
- Courses, memberships, and the affiliate center
📋 So wechseln Sie:
- Export your contacts and order history to CSV
- Rebuild your pages on a separate website builder first
- Import contacts into Insightly and map fields to custom records
🔄 Switching from Insightly to ClickFunnels?
✅ Was Sie davon haben:
- A drag and drop page builder with ready templates
- Checkout pages that take payment on the spot
- Automated email marketing tied to buyer behaviour
❌ Was Sie verlieren werden:
- Project management, milestones, and Gantt views
- Over 2,000 AppConnect connectors and Copilot AI
- Compliance certifications your clients may require
📋 So wechseln Sie:
- Export contacts, tasks, and open opportunities from Insightly
- Start the 14-day ClickFunnels trial and pick a funnel template
- Import contacts, then rebuild your best offer as a single funnel
What Our Review Didn’t Cover
This comparison focused on small businesses and solo operators. We did not test large multi-team rollouts, custom API work, or the Insightly Service ticketing product in daily use. Page load speed on ClickFunnels is a widely reported complaint we could not measure across different hosting setups. If you run a regulated organization with 50 or more seats, your priorities will look different from what we covered here.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung | Aufschlussreich |
| 🚀 Funnel & Page Building | ClickFunnels |
| 📧 E-Mail-Marketing | ClickFunnels |
| 👥 Contact & Project Management | Aufschlussreich |
| 💳 Selling and Checkout | ClickFunnels |
| 👶 Benutzerfreundlichkeit | Aufschlussreich |
| 🔌 Integrationen | Aufschlussreich |
| 🎓 Courses and Memberships | ClickFunnels |
| 🏆 Gesamtsieger | ClickFunnels |
🏆 WINNER: CLICKFUNNELS
ClickFunnels takes 4 of 8 categories and the higher overall rating at 4.2 against 4.1.
Ideal für: selling digital products, running marketing funnels, launching online courses
These are two very different products, and the scorecard splits almost evenly. ClickFunnels wins because it owns the part of the job that produces revenue.
ClickFunnels turns traffic into paying customers through pages, offers, and automated sales sequences. Insightly organizes the relationships and projects that follow.
Insightly is the better pick for consultancies, agencies, and service firms with long sales cycles. Its per-seat entry price is also friendlier for a one-person business.
If you need to sell something today, ClickFunnels is the tool that gets you there. Plenty of businesses eventually run both. A consultancy selling a course is a good example, using one for acquisition and one for retention.
More of ClickFunnels Compared
If you are still weighing ClickFunnels alternatives, here is how it lands against closer rivals. Our full ClickFunnels review covers each in more depth.
ClickFunnels vs GoHighLevel
ClickFunnels punktet in folgenden Bereichen: cleaner funnel templates, stronger course and membership tools, a deeper training library for beginners
GoHighLevel gewinnt bei: agency sub-accounts, white-label resale, built-in SMS and call tracking
ClickFunnels vs Keap
ClickFunnels punktet in folgenden Bereichen: faster page publishing, order bumps and upsells at checkout, no separate onboarding fee
Keap gewinnt durch: deeper contact segmentation, appointment booking, quote and invoice handling
ClickFunnels punktet in folgenden Bereichen: lower entry cost for selling, purpose-built checkout flows, course hosting inside the same account
HubSpot punktet in folgenden Bereichen: free CRM tier, richer reporting, far larger integration marketplace
ClickFunnels vs Sofort
ClickFunnels punktet in folgenden Bereichen: owning the destination page, payment collection, product and course delivery
Gewinnt sofort bei: cold outreach volume, Posteingang rotation and warm-up, per-mailbox pricing
Mehr von Insightly im Vergleich
Here is how Insightly holds up against the CRM software it competes with directly.
Insightly punktet in folgenden Bereichen: simpler setup, project management inside the CRM, cleaner data entry and sharing
Zoho CRM punktet in folgenden Bereichen: depth of features, cheaper top tier, wider suite of connected products
Insightly vs Pipedrive
Insightly punktet in folgenden Bereichen: post-sale delivery tracking, HIPAA compliance, AppConnect’s connector library
Pipedrive gewinnt in: pipeline speed for pure sales teams, lower entry seat price, activity-based selling views
Insightly vs Salesforce
Insightly punktet in folgenden Bereichen: quick rollout, far lower admin overhead, predictable per-seat costs
Salesforce punktet bei: customization ceiling, partner network size, advanced forecasting
Insightly punktet in folgenden Bereichen: project delivery features, lower cost at mid tiers, tighter link between deals and work
HubSpot punktet in folgenden Bereichen: free starting tier, marketing automation depth, content and landing page tools
Häufig gestellte Fragen
Was macht ClickFunnels?
It builds sales funnels. You create landing pages, checkout pages, and email sequences that guide a visitor from first click to purchase, all inside one account.
Wie viel kostet ClickFunnels pro Monat?
Plans run $81, $164, and $248 per month, with a $5,997 yearly tier above those. A 14-day free trial lets you test before paying.
Lohnt sich ClickFunnels?
Worth it if you sell digital products and use the funnel, courses, and checkout tools. Not worth it if you only need a simple website.
Wozu wird Insightly verwendet?
It manages customer interactions, leads, and sales opportunities, then carries won deals into projects with milestones and assigned tasks for the delivery team.
Which one should a Kleinunternehmen pick?
Pick ClickFunnels to acquire customers through paid traffic and offers. Pick Insightly if deals arrive by referral and the hard part is delivery.
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