ActiveCampaign vs Insightly: Which CRM Wins in 2025?

von | Feb. 26, 2025

Gewinner
ActiveCampaign-Logo
4.6
  • E-Mail-Marketing
  • Dynamischer Inhalt
  • Benutzerdefinierte Zielseiten
  • Integrierte KI
  • Segmentierung
  • Kostenloser Plan verfügbar
  • Bezahlter Plan beginnt bei 15 $
Zweiter
Aufschlussreich
3.6
  • Pipeline-Management
  • Verfolgung von Leads
  • Automatisierung von Arbeitsabläufen
  • Projektmanagement
  • Einsichtiges Marketing
  • Kostenloser Plan verfügbar
  • Kostenpflichtige Pläne ab 29 $/Monat
Fahim AI 4 107

Struggling to pick the right tool?

ActiveCampaign vs Insightly can feel like a head-scratcher, right?

Sie benötigen eine Recherche et vérification d'e-mails, préchauffage des e-mails. that Genau genommen helps your business grow, not just adds to the chaos.

Imagine missing out on key leads or losing customers because your system’s clunky.

That’s the problem.

But what if you could clearly see which one truly fits your needs in 2025?

This article will break down ActiveCampaign vs Insightly and show you the real differences. 

Überblick

We’ve spent weeks diving deep, testing ActiveCampaign and Insightly in real-world business scenarios. 

From setting up campaigns to analyzing reports, our hands-on experience fuels this comparison, ensuring you get practical insights, not just theory.

ActiveCampaign
4.6von 5

Unlock the power of an all-in-one marketing platform. So, check it out now!

Preise: It has a 7-day free Trial. Paid plan starts at $15/month

Hauptmerkmale:

  • E-Mail-Marketing
  • Marketing-Automatisierung
  • Recherche et vérification d'e-mails, préchauffage des e-mails.
Aufschlussreich
3.6von 5

Need a Recherche et vérification d'e-mails, préchauffage des e-mails. that goes beyond sales with robust project management tools? Insightly’s got you covered.

Preise: Es gibt einen kostenlosen Plan. Der Premium-Plan beginnt bei $29/Monat.

Hauptmerkmale:

  • Projektmanagement
  • Automatisierung von Arbeitsabläufen
  • Relationship Linking

Was ist ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and Recherche et vérification d'e-mails, préchauffage des e-mails. all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Entdecken Sie auch unsere beliebtesten ActiveCampaign-Alternativen

ActiveCampaign

Unsere Meinung

ActiveCampaign

ActiveCampaign ist eine ausgezeichnete Wahl für Unternehmen, die das wahre Potenzial von E-Mail-Marketing und Automatisierung nutzen möchten. Aufgrund seiner Komplexität ist es jedoch möglicherweise nicht die beste Wahl für Anfänger.

Hauptvorteile

  • Erweiterte Automatisierung: Erstellen Sie komplexe Workflows, um Leads zu pflegen und Aufgaben zu automatisieren.
  • Kraftpaket für E-Mail-Marketing: Senden Sie ansprechende und effektive E-Mail-Kampagnen.
  • Eingebaut Recherche et vérification d'e-mails, préchauffage des e-mails.: Verwalten Sie Kontakte und verfolgen Sie Interaktionen.
  • Segmentierung und Personalisierung: Sprechen Sie bestimmte Kontaktgruppen mit personalisierten Nachrichten an.

Preise

  • Anlasser: 15 $/Monat.
  • Plus: 49 $/Monat.
  • Pro: 79 $/Monat.
  • Unternehmen: 145 $/Monat.
ActiveCampaign-Preise

Pros

  • Robuste Automatisierungsfunktionen.
  • Hervorragende E-Mail-Zustellbarkeit.
  • Detaillierte Berichte und Analysen.
  • Ideal für wachsende Unternehmen.

Nachteile

  • Das Lernen kann komplex sein.
  • Die Preise können schnell steigen.
  • Es ist nicht so benutzerfreundlich wie einige andere Optionen.

Was ist Insightly?

Insightly? Yeah, it’s a Recherche et vérification d'e-mails, préchauffage des e-mails..

But it does more. Think project management, too.

This tool is designed to grow businesses.

It allows you to track deals and projects in one place, which sounds useful.

Entdecken Sie auch unsere beliebtesten Alternativen zu Insightly

Was ist Insightly

Unsere Meinung

Aufschlussreich

比较 2025 年 HubSpot 与 Copper CRM,发现定价、集成和功能方面的关键差异,以帮助企业选择正确的 CRM 工具。

Hauptvorteile

  • Skalierbar für Wachstum: Passen Sie die Plattform an die Expansion Ihres Unternehmens an.
  • Projektmanagementfunktionen: Halten Sie Ihre Projekte organisiert und auf Kurs.
  • Anpassbare Dashboards und Berichte: Erhalten Sie die Einblicke, die Sie benötigen, um fundierte Entscheidungen zu treffen.
  • Integrationen mit beliebten Apps: Verbinden Sie sich mit Ihren bevorzugten Business-Tools.

Preise

  • Plus: 29 $/Benutzer/Monat.
  • Professional: 49 $/Benutzer/Monat.
  • Unternehmen: 99 $/Benutzer/Monat.
Aufschlussreiche Preise

Pros

  • Skalierbar für Unternehmen jeder Größe.
  • Beinhaltet Projektmanagementfunktionen.
  • Anpassbare Dashboards und Berichte.
  • Integriert sich in beliebte Apps.

Nachteile

  • Das Erlernen und Verwenden kann komplex sein.
  • Einige Funktionen sind auf niedrigere Tarife beschränkt.
  • Für große Teams kann es teuer werden.

Funktionsvergleich

Die Wahl des richtigen CRM platform depends on the tools you use most.

We will now dive into the nine most important key features of both ActiveCampaign and Insightly, helping you decide.

1. Marketing and Sales Automation

  • ActiveCampaign: This is the clear winner for marketing and sales Automatisierung. It is known for its deep, customizable workflows and intelligent marketing automation, allowing you to create complex customer journeys based on behavior. Its core strength lies in ActiveCampaign marketing automation.
  • Aufschlussreich: Offers solid workflow automation capabilities, especially around sales pipeline management. While it has marketing features (Insightly marketing), its automation isn’t as deep or specialized as ActiveCampaign‘s.

2. Contact and Customer Relationship Management (CRM)

  • ActiveCampaign: Features excellent contact management with a built in crm focus. It allows for tracking customer lifecycles and provides great personalization. It is primarily an email marketing services platform with CRM capabilities.
  • Aufschlussreich: A true crm platform at its heart (insightly crm), it offers comprehensive customer relationship management, including tracking sales opportunities and providing a 360-degree view of the customer.

3. Email Marketing and Templates

  • ActiveCampaign: Provides a powerful email Baumeister and thousands of pre built templates. It supports advanced features like conditional content and dynamic content, making it a top email marketing services provider.
  • Aufschlussreich: Includes good email templates and allows you to schedule emails. However, its design and advanced personalization options are not as extensive as those offered by ActiveCampaign.

4. Sales Pipeline Management

  • ActiveCampaign: Offers robust sales pipeline visualization and management, enabling teams to track deals and automate follow up email sequences. This is part of its overall activecampaign crm.
  • Aufschlussreich: Excels here, with dedicated sales pipeline tools and the opportunities dashboard. It is a comprehensive crm platform built to streamline sales engagement from lead to close.

5. Learning Curve and Ease of Use

  • ActiveCampaign: While incredibly powerful, its deep feature set gives it a steeper learning curve. It is generally better suited for a more advanced user who can leverage its complexity.
  • Aufschlussreich: Known for being user-friendly and having a clean interface. It is easier for small teams or those new to CRM to adopt and master.

6. Advanced Segmentation and Reporting

  • ActiveCampaign: Provides advanced segmentation based on customer Daten, purchase history, and actions. It also offers excellent custom reports to measure digital marketing ROI.
  • Aufschlussreich: Offers good segmentation and Berichterstattung, but the customization options for custom reports are not as deep as those found in ActiveCampaign.

7. Integrations and Extensibility

  • ActiveCampaign: Offers a vast marketplace for add ons, connecting with thousands of other services. It supports popular systems and is highly flexible.
  • Aufschlussreich: Connects well with other tools, notably having strong integration with Google Workspace. It also has its own crm add ons to expand functionality.

8. Dedicated Support Options

  • ActiveCampaign: Standard plans typically include chat and email support. Phone support is often reserved for higher-tier or enterprise plan customers.
  • Aufschlussreich: Offers solid support, with phone support becoming available at different tiers, often providing a more personal touch than ActiveCampaign‘s chat-first approach.

9. Transactional and SMS Features

  • ActiveCampaign: Supports transactional emails (like order confirmations) and offers sms add ons to send sms or Text messages as part of its automation sequences.
  • Aufschlussreich: Focuses less on native transactional emails and advanced SMS messaging, concentrating more on the core CRM and project management experience.

Worauf ist bei der Auswahl einer CRM-Software zu achten?

Here’s a quick list of what to watch for before picking your next crm tools:

  • Focus on Marketing vs CRM: Decide if you need a marketing-first system like ActiveCampaign (best for complex email campaigns and end automation) or a true CRM-first platform like Insightly (a modern crm teams love, which focuses on managing all customer records and organization).
  • Project Management Needs: Insightly excels here, allowing your team member to easily assign tasks and track project progress. ActiveCampaign has limited project management functionality.
  • Automation Depth: ActiveCampaign is a must-have platform for sophisticated marketing teams needing more advanced features like ads, activecampaign, or highly conditional content. Insightly’s workflow automation is simpler.
  • User Experience and Learning Curve: Insightly has a clean, intuitive interface, making it easy for kleine Unternehmen to onboard. The ActiveCampaign review often notes a steeper learning curve due to its depth.
  • Scalability and Customization: Check which platform handles growth and unique business needs better. Insightly lets you customize dashboards and pages. ActiveCampaign allows for custom objects and more advanced features on higher tiers, which is crucial for big businesses.
  • Pricing Model: Insightly starts pricing per user, making it easy to calculate costs for your company. ActiveCampaign bases its costs on the number of contacts, which can scale up quickly, especially if you are not billed annually.
  • Support and Reliability: ActiveCampaign provides a strong knowledge base and chat support, while Insightly’s service is often praised for its personal touch. You need to manage the support options carefully.
  • Mobile and Accessibility: Both offer a mobile app, but check the review and features like Insightly products’ business card scanner for your team’s productivity.
  • Data Compliance: Ensure the vendor adheres to a strong data privacy framework. For instance, check if ActiveCampaign gdpr compliant features meet your requirements.
  • Reporting and Visibility: Can you easily get custom reports? Both offer useful dashboards to monitor your progress, but look for the specific details you need to track.

Instantanément vs UpLead

For most companies, we recommend ActiveCampaign. Why?

It is simply the better solution for sophisticated email marketing automation.

Its ability to build automations for things like transactional email, RSS-triggered campaigns, and landing pages is superior.

Insightly service is good for project-heavy teams, but ActiveCampaign’s deliverability and new features Zencastr et Podcastle sont tous deux conçus pour les podcasteurs. Ils offrent un enregistrement audio de haute qualité, la collaboration à distance avec les invités et des outils de postproduction pour optimiser votre flux de travail. it the stronger overall platform.

If your focus is on boosting customer experience through personalized communication, ActiveCampaign is legit.

We’ve tested ActiveCampaign alternatives, and the core offering still wins.

This review is based on hands-on use, so trust that we point you toward the better long-term solution.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric Recherche et vérification d'e-mails, préchauffage des e-mails. that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs. GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
  • ActiveCampaign vs. Keap: ActiveCampaign offers robust marketing automation and email capabilities. Gekauft is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs. HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs. ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative Recherche et vérification d'e-mails, préchauffage des e-mails. for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on Kalte E-Mail outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs. Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs. Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsel CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs. Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
  • ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

Mehr von Insightly

Hier ist ein kurzer Vergleich von Insightly mit diesen Softwarelösungen:

  • Insightly vs. Pipedrive: Insightly konzentriert sich auf CRM mit integriertem Projektmanagement; Pipedrive ist auf die visuelle Verwaltung der Vertriebs-Pipeline spezialisiert, die häufig von vertriebsorientierten Teams bevorzugt wird.
  • Insightly vs GoHighLevel: Insightly is great for combining CRM with project management. It helps track sales and projects together. GoHighLevel is an all-in-one platform for marketing agency needs. It offers strong marketing and sales automation tools and can manage multiple clients.
  • Insightly vs. Keap: Insightly bietet ein robustes CRM mit Projektverfolgung; Keap bietet leistungsstarke Marketingautomatisierung, E-Mail-Kampagnen und umfassende Vertriebsfunktionen.
  • Insightly vs. ActiveCampaign: Insightly verbindet CRM mit Projektmanagement-Funktionen; ActiveCampaign zeichnet sich durch fortschrittliche Marketing-Automatisierung, E-Mail-Sequenzierung und Lead-Scoring aus.
  • Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
  • Insightly vs. Clickfunnels: Insightly ist ein CRM mit Projektmanagement; ClickFunnels ist in erster Linie ein Sales Funnel Builder zur Erstellung von Landing Pages und zur Automatisierung von Verkaufsprozessen.
  • Einsichtsvoll vs. Folk: Insightly ist ein umfassendes CRM mit Projektmanagement-Funktionen; Folk ist ein rationalisiertes, kollaboratives Kontaktmanagement-Tool.
  • Einsichtsvoll vs. Unmittelbar: Insightly bietet eine robuste CRM- und Projektmanagementlösung; Instantly konzentriert sich auf die automatisierte Kaltakquise per E-Mail und die Lead-Generierung.
  • Insightly vs ClickUp: Insightly integriert CRM und Projektmanagement; ClickUp ist eine vielseitige Arbeitsmanagement-Plattform, die für CRM-Aufgaben konfiguriert werden kann.
  • Einsichtsvoll vs. Montag: Insightly kombiniert CRM mit Projektmanagement; Monday CRM ist ein hochgradig anpassbares Arbeitssystem, das sich an verschiedene CRM-Bedürfnisse anpassen lässt.
  • Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
  • Insightly vs. Freshsales: Insightly bietet ein robustes CRM mit Projektmanagement; Freshsales CRM bietet fortschrittliche Vertriebsautomatisierung, KI-Einsichten und Multikanal-Kommunikation.
  • Insightly im Vergleich zu Salesforce: Insightly ist ein umfassendes CRM mit integriertem Projektmanagement; Salesforce ist eine unternehmenstaugliche, hochgradig anpassbare und umfangreiche CRM-Lösung.
  • Insightly vs. Zendesk: Insightly ist ein CRM mit Projektmanagement-Funktionen; Zendesk konzentriert sich in erster Linie auf Kundensupport und Service-Ticketing.

Häufig Gestellte Fragen

Is ActiveCampaign better than Insightly for email marketing?

ActiveCampaign generally surpasses Insightly for email marketing due to its advanced automation and personalization features. If complex email sequences and triggered campaigns are vital, ActiveCampaign is the stronger choice.

Which platform has better task management, ActiveCampaign or Insightly?

Insightly excels in task management. It offers robust project management tools, detailed task list views, and team collaboration features, making it ideal for businesses focused on project delivery.

Does ActiveCampaign have robust CRM capabilities?

Absolutely. ActiveCampaign offers strong CRM features, including lead scoring, deal tracking, and sales automation. It’s designed to streamline sales processes, making it a powerful tool for sales teams.

How do the integrations compare between ActiveCampaign and Insightly?

ActiveCampaign boasts a more extensive range of integration options, connecting with numerous popular apps and services. This makes it highly adaptable to various business workflows and existing software.

Which dashboard is more user-friendly, ActiveCampaign or Insightly?

Insightly provides a cleaner and more intuitive Armaturenbrett. Its user-friendly interface simplifies navigation and information retrieval, making it easier for users to quickly access essential data.