如何使用 Apollo IO：在 2026 年获得无限的 B2B 线索

快速入门

本指南涵盖了 Apollo 的所有功能：

• 入门 — Create your Apollo account and connect your email
• 如何使用B2B数据库 — Search for ideal prospects with advanced search filters
• 如何使用线索评分 — Identify your most qualified leads automatically
• 如何使用入站线索路由 — Route new leads to the right sales reps instantly
• 如何使用销售互动 — Build automated email campaigns across multiple channels
• 如何使用会议安排器 — 无需来回发送邮件即可预约会议
• 如何使用交易管理 — Track and manage deals through your sales pipeline
• 如何使用对话智能 — Review call recordings and get AI coaching insights
• 如何使用销售分析 — Track key metrics and make data driven decisions

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve used Apollo for over 12 months and tested every feature covered here. This how to use Apollo IO tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Apollo is one of the most powerful lead generation and sales 外联 目前可用的平台。

但大多数用户仅仅触及了它功能的冰山一角。

This guide shows you how to use Apollo io step by step.

Every feature, with screenshots and pro tips.

Apollo教程

本Apollo完整教程将一步一步地引导您了解每个功能，从初始设置到高级技巧，让您成为高级用户。

阿波罗

Find ideal customers using a B2B database with over 275 million contacts and 73 million companies. Apollo combines lead generation, sales engagement, and deal management in one platform. Start free — no credit card required.

立即体验 Apollo →

阅读完整评测 →

阿波罗替代方案 →

Apollo入门指南

使用任何功能之前，请先完成此一次性设置。

大约需要3分钟。

请先观看这段简短的概述：

现在让我们一步一步来。

Step 1: Create Your Apollo Account

Go to Apollo’s website and click “Sign Up Free.”

输入您的工作邮箱并创建密码。

Setting up your Apollo account involves signing up with your 商业 email for best results.

✓ 检查点： 检查你的 收件箱 请接收确认邮件并验证您的帐户。

步骤二：连接您的电子邮件和客户关系管理系统

Navigate to Settings and connect your Gmail or Outlook account.

Apollo integrates with popular CRMs like Salesforce to sync your data and streamline your workflow.

这就是仪表盘的样子：

✓ 检查点： You should see “Connected” next to your email and 客户关系管理.

步骤 3：完成初始设置

Define your ideal customer profile by selecting target industry, company size, and job title criteria.

Import existing contacts from a CSV file if you have them.

Install the Apollo Chrome extension to add prospects directly from LinkedIn.

Every Apollo client starts here — once setup is done, you can jump into any feature.

如何使用 Apollo B2B 数据库

B2B数据库 lets you search over 275 million contacts and 73 million companies to find ideal prospects.

以下是使用步骤。

观看 B2B 数据库实际应用：

现在让我们逐一分析每个步骤。

Step 1: Open the Search Panel

Click “Search” in the left sidebar to access the contact database.

You can search for contacts or companies using the toggle at the top.

Step 2: Apply Advanced Search Filters

Use Apollo’s advanced search filters to narrow your results by job title, company size, industry, and tech stack.

For example, filter by “Marketing Managers” at companies with 50–200 employees.

You can also filter by buying intent signals and technographics for specific 数据.

✓ 检查点： You should see a filtered list of potential customers matching your criteria.

Step 3: Save Your Search and Build Lists

Click “Save Search” to create saved searches you can quickly access 之后.

Select prospects and add them to a new list for personalized outreach.

Apollo allows you to save your searches to quickly access them anytime you need new leads.

如何使用 Apollo Lead Scoring

领先得分 lets you rank prospects by how likely they are to convert into customers.

以下是使用步骤。

观看领先得分的实际操作：

现在让我们逐一分析每个步骤。

Step 1: Access Lead Scoring Settings

Go to Settings and find the “Scoring” section under your account.

Apollo provides valuable insights by assigning scores based on fit and engagement.

第二步：定义评分标准

Set point values for attributes like job title, company size, and industry match.

Add engagement signals such as email opens, link clicks, and website visits.

For instance, assign 10 points for a Sales Director title and 5 points for email opens.

✓ 检查点： You should see your scoring rules listed with point values.

Step 3: Review and Prioritize Scored Leads

Sort your prospect list by score to focus on hot leads first.

This helps sales teams spend time on the contacts most likely to close more deals.

如何使用 Apollo 入站线索路由

入站线索路由 lets you automatically assign incoming leads to the right sales reps.

以下是使用步骤。

观看入站线索路由功能的实际运行演示：

现在让我们逐一分析每个步骤。

Step 1: Navigate to Routing Rules

Go to Settings and select “Lead Routing” under your workflow options.

You can create workflows in Apollo to automate time-consuming lead assignment tasks.

Step 2: Set Up Routing Criteria

Define rules based on territory, company size, industry, or round-robin distribution.

For example, route all enterprise leads to your senior sales team.

✓ 检查点： You should see your routing rules active with assigned reps.

Step 3: Test Your Routing Flow

Submit a test lead through your landing pages to confirm it routes correctly.

Check that the assigned rep receives a notification immediately.

如何使用 Apollo Sales Engagement

销售互动 lets you build automated email campaigns and send personalized outreach across multiple channels.

以下是使用步骤。

观看销售互动演示：

现在让我们逐一分析每个步骤。

步骤 1：创建新序列

Click “Sequences” in the sidebar and then “New Sequence.”

Choose from pre built templates or start from scratch.

Apollo allows you to create email sequences that automate personalized outreach at scale.

Step 2: Build Your Outreach Steps

Add email steps, LinkedIn connection requests, and call tasks to your sequence.

Use the AI writing assistant to 工艺 personalized messages for each step.

Apollo offers multichannel sequences that combine emails, LinkedIn messages, and call reminders for effective outreach.

✓ 检查点： You should see your sequence with multiple steps and timing gaps between them.

步骤 3：添加联系人并启动

Import contacts from your saved searches or lists.

Review and launch the sequence to start sending personalized outreach campaigns.

Companies using Apollo have seen a 3x increase in reply rates with this approach.

如何使用 Apollo Meetings Scheduler

Meetings 调度程序 lets you share booking links so prospects can schedule calls without the back-and-forth.

以下是使用步骤。

观看会议安排工具的实际操作演示：

现在让我们逐一分析每个步骤。

第一步：设置您的空闲时间

Go to “Meetings” in the sidebar and configure your available time slots.

Connect your Google or Outlook calendar to prevent double-booking.

Step 2: Customize Your Booking Page

Add your name, photo, meeting types, and 缓冲 times between calls.

Set up different meeting types like “15-min Intro” and “30-min Demo.”

✓ 检查点： Preview your booking page and confirm it shows the correct availability.

Step 3: Share Your Link in Sequences

Embed your booking link directly in cold emails and sequence steps.

Prospects click the link and pick a time — no email ping-pong needed.

如何使用 Apollo 交易管理

交易管理 lets you track every deal through your pipeline from first contact to closed-won.

以下是使用步骤。

观看交易管理实际操作：

现在让我们逐一分析每个步骤。

第一步：设置您的流程阶段

Go to “Deals” and customize your pipeline stages like Prospecting, Demo, Proposal, and Closed.

Each stage should match your actual sales process.

Step 2: Create and Assign Deals

Click “New Deal” and link it to a contact and company from your database.

Set the deal value, expected close date, and assigned rep.

✓ 检查点： Your deal should appear in the correct pipeline stage with all details attached.

Step 3: Move Deals Through the Pipeline

随着交易的进行，在各个阶段之间拖放交易。

Apollo allows you to document key information about your prospects at each stage.

如何使用 Apollo 对话智能

对话智能 lets you record sales calls, get AI summaries, and receive coaching tips.

以下是使用步骤。

观看对话智能的实际应用：

现在让我们逐一分析每个步骤。

Step 1: Enable the Built-in Dialer

Go to Settings and activate the Apollo dialer under “Calling.”

The built-in dialer allows for local presence dialing and call recording.

Step 2: Make Calls and Record

Click the phone icon next to any contact to dial directly from Apollo.

Call recordings are saved automatically and linked to the contact record.

✓ 检查点： After ending a call, you should see the recording appear in the contact’s activity timeline.

Step 3: Review AI Call Summaries

Apollo uses AI for video call summaries, sales coaching, and highlighting key moments.

Review the talk-to-listen ratio and objection handling in each call.

如何使用 Apollo Sales Analytics

销售分析 lets you track key metrics and measure the success of your outreach efforts.

以下是使用步骤。

观看销售分析的实际应用：

现在让我们逐一分析每个步骤。

步骤 1：打开分析仪表板

Click “Analytics” in the sidebar to access your 报道 仪表板。

Apollo provides analytics and reporting features to help you measure your success.

Step 2: Track Email and Sequence Performance

Review open rates, reply rates, and bounce rates for each sequence.

Monitoring key metrics like open rates and reply rates helps identify areas for improvement.

Using Apollo’s analytics features helps track the effectiveness of outreach campaigns.

✓ 检查点： You should see performance data broken down by sequence, step, and date range.

Step 3: Build Custom Reports

Create reports for pipeline value, rep activity, and conversion rates.

Share dashboards with your team to keep everyone aligned on goals.

Apollo Pro 使用技巧和快捷方式

经过 12 个月多的 Apollo 测试，以下是我总结的最佳建议。

键盘快捷键

大多数人错过的隐藏功能

• Outbound Copilot: Apollo includes an AI writing 助手 and Outbound Copilot for list building. Enable it under Settings to get automated prospect suggestions daily.
• Intent Signals: Filter contacts by buying intent to find prospects actively researching your product category. This surfaces the warmest leads in your database.
• Enrichment on Import: When you import contacts from a CSV file, Apollo auto-fills missing phone numbers, company data, and social profiles. This enrichment runs in the background.

阿波罗常见错误及避免方法

Mistake #1: Sending Cold Emails Without Warming Up

Mistake #2: Using the Same Message for Everyone

错误三：发布后忽略分析

Apollo故障排除

问题：邮件被判定为垃圾邮件

原因： Your domain lacks proper SPF, DKIM, and DMARC records, or you’re sending too many cold emails too fast.

使固定： Verify your DNS records in Settings. Reduce daily sending volume to 30–50 emails. Use the warm-up feature for at least two weeks before scaling.

Problem: CRM Data Not Syncing

原因： Your CRM connection may have expired or field mappings are misconfigured.

使固定： Disconnect and reconnect your CRM in Settings. Re-map the fields and run a test sync. Integrating Apollo with third party platforms requires correct field mapping.

Problem: High Bounce Rates on Emails

原因： Some contact data may be outdated. Data accuracy for Apollo io is approximately 80–88% for the US market and drops to around 60% outside the US.

使固定： Enable Apollo’s email verification before sending. Remove bounced contacts immediately. Consider a third-party verification tool for large campaigns.

📌 笔记： If none of these fix your issue, contact Apollo support.

什么是阿波罗？

阿波罗 is an all-in-one sales intelligence and engagement platform that helps you find, contact, and close ideal customers.

Think of it like a combination of LinkedIn Sales Navigator, a CRM, and an email outreach tool — all in one platform.

观看这段快速概览：

它包含以下主要特点：

• B2B数据库： Access over 275 million contacts with verified emails and phone numbers to find ideal prospects.
• 领先得分： Rank prospects automatically based on fit and engagement so sales teams focus on the best leads.
• 入站线索路由： Route incoming leads to the right reps 即刻 based on custom rules.
• 销售互动： Build automated email campaigns with personalized messages across multiple channels.
• 会议安排器： Let prospects book meetings directly from your cold emails or landing pages.
• 交易管理： Track deals through your pipeline and manage your entire sales process in one place.
• 对话智能： Record calls, get AI summaries, and use call recordings for sales coaching.
• 销售分析： Monitor key metrics and outreach efforts with custom reports and dashboards.
• 销售辅导： Get AI-powered coaching recommendations to improve rep performance.

In 2026, Apollo is used as an all-in-one outbound engine to consolidate sales and marketing tech stacks.

Apollo provides powerful tools for finding and engaging ideal prospects. Users can search for ideal prospects using filters, build automated multi-touch campaigns, track engagement, and manage deals in their pipeline.

The platform also has a hybrid credit system for feature usage, such as credits for revealing emails or mobile numbers.

如需完整评测，请参阅我们的 阿波罗评论.

阿波罗定价

以下是阿波罗计划在 2026 年的成本：

免费试用： Yes — the Free plan is available forever with limited credits.

退款保证： No standard refund policy. Annual plans lock you in for 12 months.

💰 性价比最高： Basic at $49/month — it unlocks advanced search filters, sequences, and CRM sync at a price that fits most small teams. This plan gives you the best balance of features and cost for sales outreach.

阿波罗对比其他方案

Apollo 的表现如何？以下是竞争格局：

快速精选：

• 综合最佳： Apollo — all-in-one platform with the largest B2B database and built-in engagement tools
• 最佳预算： Mailshake — starts at $25/month with simple cold email features
• 最适合初学者： Instantly — easy setup and great email deliverability out of the box
• Best for personalized outreach: Lemlist — standout personalization with dynamic images and videos

🎯 Apollo Alternatives

正在寻找 Apollo 的替代方案？以下是一些最佳选择：

• 🚀 即刻： Send high-volume cold emails with unlimited email accounts and built-in warm-up. Best for scaling outbound sales fast.
• 🔧 Snov.io： Find verified email addresses and run drip campaigns. Great for sales professionals who need email finding and outreach in one place.
• 🎯 Hunter.io： Verify emails with high accuracy before sending. The free tier makes it a great starting point for email verification.
• ⚡ Reply.io： Build multichannel sequences with email, LinkedIn, and calls. Strong 人工智能助手 for writing personalized messages.
• 💰 上行： Access 160M+ contacts with 95% data accuracy. Best for teams that need the most reliable B2B contact data.
• 👶 Mailshake： Simple and affordable cold email tool. Perfect for beginners who want to send emails without a steep learning curve.
• 🎨 莱姆利特： Add personalized images and videos to cold outreach campaigns. Standout for creative personalized outreach at scale.
• 🌟 啄木鸟: Reliable cold email tool built for agencies. Excellent email deliverability and simple interface for managing prospects.
• ⭐ Smartlead: Unlimited mailbox rotation and high-volume sending. Ideal for agencies running campaigns across multiple clients.
• 📊 销售员: Affordable cold email with built-in email verification. Strong analytics for tracking open rates and reply rates.
• 🏢 克伦蒂: Sales engagement platform designed for growing sales teams. Integrates tightly with CRMs for a smooth workflow.
• 🔒 暖箱: Dedicated email warm-up tool that protects your sender reputation. Pair it with Apollo for better email deliverability.
• 💼 Maildoso: Bulk mailbox provider for large-scale cold outreach. Spin up dozens of sending accounts in minutes.
• 🔥 曼尼里奇: Credit-based outreach platform for sending personalized outreach campaigns. Budget-friendly with a free starting tier.
• 🧠 温暖: AI-powered warm-up that adapts to your sending patterns. Helps maintain inbox placement across all your email accounts.

完整列表请参见我们的 阿波罗计划的替代方案 指导。

⚔️ 阿波罗对比

以下是Apollo与各竞争对手的对比情况：

• 阿波罗 vs 瞬间: Apollo has a larger database and built-in CRM. Instantly wins on email deliverability and unlimited sending accounts.
• 阿波罗对战斯诺夫.io： Apollo offers more engagement tools and a bigger contact database. Snov.io is more affordable for teams focused on email finding.
• 阿波罗对战猎人.io： Apollo is a full sales platform while Hunter.io focuses mainly on email verification. Hunter has a generous free plan.
• 阿波罗 vs 回复.io： Both offer multichannel sequences. Apollo has a bigger database while Reply.io has a stronger AI writing assistant.
• 阿波罗对阵 UpLead: UpLead claims 95% data accuracy compared to Apollo’s 80–88%. Apollo offers more features beyond contact data.
• 阿波罗 vs Mailshake: Apollo is a full platform while Mailshake focuses on simple cold email. Mailshake is easier to learn and more budget-friendly.
• 阿波罗对阵莱姆利斯特: Lemlist excels at creative personalized outreach with images and videos. Apollo wins on database size and deal management.
• 阿波罗大战啄木鸟: Woodpecker has simpler pricing without credits. Apollo has more features but Woodpecker is better for cold email only.
• Apollo 与 Smartlead 的对比: Smartlead offers unlimited mailbox rotation for agencies. Apollo provides more tools beyond email sending.
• 阿波罗 vs Saleshandy: Both are affordable for cold outreach. Saleshandy has built-in verification while Apollo has a larger contact database.
• 阿波罗对阵克伦蒂: Klenty focuses on sales engagement with deep CRM integration. Apollo covers more of the sales process from prospecting to close.
• 阿波罗 vs 暖盒: Warmbox is a dedicated warm-up tool, not a competitor. 使用暖箱 alongside Apollo to protect email deliverability.
• 阿波罗对阵梅尔多索: Maildoso provides bulk mailboxes for sending. Apollo is the full platform where you manage campaigns, contacts, and deals.
• 阿波罗对战曼尼里奇: Manyreach is budget-friendly for basic cold outreach. Apollo offers far more features and a massive B2B database.
• 阿波罗大战沃米: Warmy focuses on AI email warm-up only. Apollo is a full sales platform — consider using both together.

立即开始使用 Apollo

你已经学会了如何使用Apollo的每一项主要功能：

• ✅ B2B数据库
• ✅ 线索评分
• ✅ 入站线索路由
• ✅ 销售互动
• ✅ 会议安排器
• ✅ 交易管理
• ✅ 对话智能
• ✅ 销售分析

下一步： 选择一项功能，立即试用。

Most people start with B2B Database to find their first batch of qualified leads.

It takes less than 5 minutes to create saved searches and build your first list.

常见问题解答

How can I use Apollo?

You can use Apollo to find potential customers, send cold emails, build automated email campaigns, track deals, and record sales calls. Sign up for a free account, connect your email, and start searching the B2B database to find contacts by job title, company size, and industry. The platform handles everything from lead generation to closing deals.

Apollo是什么？它是如何运作的？

Apollo is a B2B sales intelligence platform with a database of over 275 million contacts and 73 million companies. It works by letting you search for ideal prospects using advanced search filters, then engage them through automated sequences across email, LinkedIn, and phone. Apollo also includes deal management, conversation intelligence, and sales analytics to cover the full sales process.

如何使用 Apollo 查找联系人？

Go to the Search section and use search filters like job title, company size, location, industry, and tech stack. You can also filter by buying intent to find prospects actively looking for your type of product. Once you find the right contacts, save them to a list and export their verified emails and phone numbers.

How to use Apollo to find emails?

Search for any contact in Apollo’s database and click on their profile to reveal their verified email address. You can also use the Chrome extension to find emails directly from LinkedIn profiles. Each email reveal uses one credit from your account. Apollo lets you access verified emails and phone numbers for millions of contacts.

Apollo每月费用是多少？

Apollo has a Free plan at $0, Basic at $49/month, Professional at $79/month, and Organization at $119/month (all billed annually). Monthly billing costs about 15–25% more. Each plan includes a set number of credits for accessing contact data. The Free plan works for testing but has limited credits and features.

我可以免费使用Apollo吗？

Yes. Apollo offers a free forever plan with limited credits and basic features. You get access to the B2B database, two active sequences, and the Chrome extension. The free plan works for individual users or solo sales professionals testing the platform before committing to a paid plan.

Is Apollo easy to use?

Yes. Apollo has a clean interface and the basic settings required to get started are straightforward. Most users can sign up, connect their email, and start searching for prospects within minutes. The platform also has pre built templates for sequences and workflows so you don’t need to build everything from scratch.

What are the benefits of using Apollo?

Apollo consolidates your entire sales tech stack into one platform. Instead of paying for separate tools for data, outreach, calling, and analytics, you get everything in one place. Companies using Apollo have seen a 3x increase in reply rates and a 50% reduction in time spent on prospecting. It enables targeted outreach and personalized engagement at scale.

如何使用 Apollo 获取客户？

Start by defining your ideal customer profile with specific criteria like industry, company size, and job title. Use the B2B database to build a targeted list of prospects. Create a multichannel sequence combining cold emails, LinkedIn messages, and call tasks. Personalize each touchpoint and track engagement. Effective follow-up is crucial for converting leads into customers, and Apollo makes that process automatic.

What do people use Apollo for?

Sales teams use Apollo for lead generation, cold outreach, and deal management. Marketing managers use it to build targeted lists for account-based campaigns. Sales professionals use it to find phone numbers and send emails to potential customers. It’s also used for sales coaching through call recordings and AI-powered insights.

Apollo 真的是免费的吗？

Apollo has a genuinely free plan with no time limit. However, the free tier comes with strict credit limits — about 5 mobile credits and 10 export credits per month. For serious sales outreach, you’ll need a paid plan. The Basic plan at $49/month is the most popular starting point for sales teams.