ActiveCampaign vs HubSpot：2024 年哪款 CRM 工具最好？

Choosing the right CRM can feel like navigating a maze.

Do you need something simple or a tool packed with features? And what about the cost?

ActiveCampaign and HubSpot are two popular options, but which one comes out on top?

In this post, we’ll break down ActiveCampaign vs HubSpot & their key differences, pricing, & features to help you make the best decision for your 商业.

ActiveCampaign vs HubSpot: Overview

To give you the most accurate comparison, we’ve spent weeks testing both ActiveCampaign and HubSpot.

We dove deep into their features, explored their 自动化 capabilities, and even compared their customer support.

Now, let’s see how they stack up!

Ready to explore the power of ActiveCampaign? Sign up for free & experience the difference!

8满分 10 分

定价： It has a free plan. Paid plan Starts at $15/month

主要特点：

• Email marketing
• 营销自动化
• 客户关系管理 and sales automation

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想了解 HubSpot 的实际应用？今天就开始免费试用，体验一体机的强大功能。 客户关系管理!

8.5满分 10 分

定价： It has a free plan. Paid plan Starts at $20/month

主要特点：

• Pre-built Flows
• 细分
• SMS Marketing

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What is ActiveCampaign?

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

主动营销活动

8.0

Ready to explore the power of ActiveCampaign? Sign up for free & experience the difference!

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主要优点

• 强大的自动化功能： Design complex workflows with 880+ pre-built automations.
• Advanced segmentation: Target the right people with the precise segmentation tools.
• Integrated 客户关系管理: Manage contacts, track deals, and nurture relationships.
• Omnichannel marketing: Reach customers across email, SMS, chat, and more.
• Extensive integrations: Connect with over 850 apps you already use.

定价

ActiveCampaign offers tiered pricing based on your contact list size and desired features.

• 起动机： Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
• 加： Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• 优点： Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• 企业： Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

什么是 HubSpot？

Have you ever wished for a CRM that’s actually easy to use?

That’s HubSpot. It’s designed to be intuitive & user-friendly, even for beginners.

Think of it as your all-in-one marketing and sales machine.

It helps you attract visitors, convert them into leads, and close deals—all in one place.

Hubspot

8.5

Want to learn more about how HubSpot can help your business grow? Start your free trial today and explore the platform for yourself!

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主要优点

HubSpot 以其一体化方法和强大的免费计划而大放异彩。以下是它脱颖而出的原因：

• 免费 CRM： 是的，你没看错！HubSpot 提供完全免费的 CRM，用户数量不受限制，联系人多达 100 万。
• 营销自动化： 自动执行营销任务，如电子邮件营销活动和 社交媒体 张贴，节省时间，提高效率。
• 销售管道管理： 可视化并跟踪您的销售流程，从而更轻松地识别瓶颈并更快地完成交易。
• 广泛的集成： 将 HubSpot 与 1,000 多种常用业务工具连接起来，以简化工作流程。

定价

HubSpot 提供多种定价计划，以满足不同的需求和预算：

• 营销中心启动器： 每月 20 美元
• 启动客户平台： 起价 $20/月
• 专业的： 起价 $890/月
• 企业： 定制定价

ActiveCampaign vs HubSpot: Feature Comparison

Both ActiveCampaign and HubSpot offer a wide range of features, but they each have their own strengths.

Let’s take a closer look at some key areas to see how they measure up.

电子邮件营销

• ActiveCampaign： Known for its powerful and flexible email marketing software, ActiveCampaign provides advanced automation, segmentation, and personalization options. You can easily create targeted marketing campaigns and track their performance.
• HubSpot： HubSpot Marketing Hub offers a more streamlined approach to email marketing. It’s user-friendly and includes helpful templates, making it a good choice for beginners. However, it may lack some of the advanced features that ActiveCampaign offers.

营销自动化

• ActiveCampaign： ActiveCampaign is a robust marketing automation tool with a highly visual 自动化 建造者. You can create complex automation workflows to nurture leads, trigger actions based on behavior, and streamline your marketing efforts.
• HubSpot： HubSpot also offers marketing automation 软件 with visual workflows, but its capabilities are generally considered less robust than ActiveCampaign’s. It’s a solid choice for basic 工作流程自动化, but if you need complex, multi-step automations, ActiveCampaign might be a better fit.

销售自动化

• ActiveCampaign： While known for marketing automation, ActiveCampaign also offers tools to automate your sales process. You can automate follow-ups, track deals, and manage your sales and marketing efforts 在一个地方。
• HubSpot： HubSpot provides a dedicated sales hub with features like pipeline management and sales automation. It excels at managing your 销售流程 and provides a more comprehensive set of sales-focused tools compared to ActiveCampaign.

登陆页面

• ActiveCampaign： ActiveCampaign offers a drag-and-drop builder to create landing pages. You could choose from templates or design your own.
• HubSpot： HubSpot also provides a landing page builder with a long range of templates & customization options. Both platforms offer solid tools for creating effective landing pages.

报告和分析

• ActiveCampaign： ActiveCampaign provides built-in reporting to track the performance of your marketing campaigns. However, you need the Enterprise plan to access custom reports.
• HubSpot： HubSpot offers a comprehensive suite of reporting tools. You can track key metrics, analyze your marketing efforts, and create custom reports to gain deeper insights (custom reports are available on Professional and Enterprise plans).

CRM and Contact Management

• ActiveCampaign： ActiveCampaign provides a solid CRM with contact management, lead scoring, and deal tracking features.
• HubSpot： HubSpot offers a free CRM that is widely regarded as one of the best in the industry. It provides robust contact management, detailed customer profiles, and a range of tools to organize your sales and marketing efforts.

集成

• ActiveCampaign： ActiveCampaign integrates with a wide range of third-party apps and tools.
• HubSpot： HubSpot also boasts a large app marketplace with numerous integrations to connect with other software you use. Both platforms offer flexibility in connecting with your existing tech stack.

What to Look For When Choosing a CRM Software

• 您的预算 CRM pricing can vary significantly. Determine your budget early on to narrow down your options.
• Your team’s size: Consider how many users will need access to the CRM. Some platforms have user-based pricing.
• Required features: Identify the essential features you need, such as contact management, sales automation, or marketing tools.
• 集成： Ensure the CRM integrates with your existing business tools, like email marketing platforms or 会计软件.
• 易于使用： Choose a CRM that your team will actually use. Consider the learning curve and user-friendliness.
• 可扩展性： Think about your future needs. Select a CRM that could grow with your business.
• 支持： Evaluate the level of customer support offered. Some platforms offer more comprehensive support than others.
• Mobile access: Do you need access to your CRM on the go? Check for mobile apps and mobile-friendly interfaces.
• Industry-specific features: Some CRMs cater to specific industries, offering tailored features and functionalities.
• 免费试用： Take advantages of free trials to test drive the CRM and see if it’s the right fit for your business.

最终裁决（我们的选择）

Choosing between ActiveCampaign and HubSpot ultimately depends on your specific needs and priorities.

If you’re looking for a powerful marketing automation solution with advanced features and flexibility, ActiveCampaign emerges as the winner.

Its robust automation builder and in-depth reporting give you fine-grained control over your campaigns.

However, if you prioritize a user-friendly interface and a comprehensive suite of sales tools, HubSpot is the better choice.

Its free CRM and intuitive platform make it ideal for businesses getting started with automation.

We’ve spent weeks testing these platforms, so you can trust our insights.

Whether you’re focused on streamlining your marketing or boosting your sales, this comparison should help you make the right decision for your business.

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