⚡ 快速结论：
- 定价： ClickUp starts free ($0) vs ActiveCampaign starting at $15/month. ClickUp’s paid plans begin at $7/user/month.
- 最适合： ClickUp for project management and team collaboration; ActiveCampaign for email marketing automation and 客户关系管理.
- 主要区别： ClickUp is a project management platform. ActiveCampaign is a marketing automation and CRM platform. They solve different problems.
- 我们的选择： ClickUp for most teams — it covers more ground, has a free plan, and includes ClickUp Brain for AI task management.
ActiveCampaign vs ClickUp solve completely different problems.
One focuses on marketing automation and email campaigns.
The other manages your team’s tasks, projects, and workflows.
选错工具既浪费时间又浪费金钱。
This comparison breaks down exactly what each platform does best.
概述
本次对比涵盖价格、核心功能和易用性。
Our sources include published documentation and G2 reviews for ActiveCampaign.
我们的 作家 also spent hands-on time with ClickUp directly.
Those observations appear in the “What Our Team Noticed” section below.
到最后，你就会知道哪种工具适合你的工作流程。
ActiveCampaign是什么？
ActiveCampaign是一个客户体验自动化平台。
It helps small and mid-sized businesses run email marketing and sales automation from one place.
The platform includes a visual drag-and-drop automation 建筑商 with over 900 pre-built templates.
It also has a built-in CRM for tracking sales pipelines and scoring leads.
Most users choose it when they need advanced automation without enterprise-level costs.
ActiveCampaign
ActiveCampaign automates email marketing, sales follow-ups, and customer journeys. It includes a built-in CRM and over 950 integrations for your existing tech stack.
ActiveCampaign 定价
Here’s what ActiveCampaign costs in 2026. Pricing scales with contact count.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | 个体经营者和极小的名单 |
| 加 | 每月 49 美元 | Growing businesses needing CRM + landing pages |
| 专业版 | 每月 79 美元 | Teams needing predictive sending and A/B automation testing |
| 企业 | 每月145美元 | 拥有定制功能的大型团队 报道 and dedicated support |
Pricing verified May 2026.
免费试用： 提供14天免费试用。无需信用卡。
退款保证： ActiveCampaign does not publicly advertise a money-back period. Check their terms before purchasing.
📌 笔记： ActiveCampaign pricing is based on the number of contacts, not users. Costs increase as your list grows. A 20% discount applies on yearly plans.
⚠️ 警告： The Starter plan limits you to 5 actions per automation. If you need complex multi-step workflows, you’ll need the Plus plan or higher.
ActiveCampaign 的主要优势
Here’s what makes ActiveCampaign worth considering:
- 可视化自动化构建器： Drag-and-drop interface for building complex customer journeys. No coding needed, even for conditional logic and multi-step workflows.
- 900 多个预制模板： Start with templates designed for specific outcomes like welcome series, cart abandonment, and lead nurturing. This shortens setup time significantly.
- 内置客户关系管理系统： Track sales pipelines, score leads, and manage contacts without a separate tool. Included on all plans.
- 电子邮件送达率高： ActiveCampaign scores well in deliverability tests. Your emails are more likely to land in the 收件箱 rather than spam.
- 全渠道营销活动： Run campaigns across email, SMS, WhatsApp, and social media from a single dashboard. Keeps messaging consistent across channels.
- 人工智能驱动的功能： Predictive sending optimizes delivery times based on user behavior. Active Intelligence agents can also build campaigns and suggest audience segments.
- 免费迁移： ActiveCampaign offers free migration for users switching from other email marketing platforms. Reduces the friction of switching.
我们的团队注意到了什么
We reviewed ActiveCampaign’s documentation, official feature pages, and G2 reviews. Here’s what stands out based on those sources:
Note: We haven’t had extensive hands-on time with ActiveCampaign yet. The information below is based on published documentation and user reviews.
G2 reviews highlight the automation builder as a frequently praised feature. Users note the drag-and-drop interface works well for creating multi-step campaigns without technical help.
According to G2 reviews, the learning curve is steeper than basic email tools. New users report needing time to understand conditional logic and segmentation before getting full value.
ActiveCampaign’s documentation describes an average of 20 hours saved per month through marketing automation. Actual results depend on how many manual processes you replace.
ActiveCampaign 的优点和缺点
✅ 优点
- Advanced marketing automation with conditional logic and multi-step workflows
- Built-in CRM included on every plan, no add-on needed
- High email deliverability rates with consistent inbox placement
- Over 950 integrations including Shopify, Salesforce以及 WordPress
- 14 天免费试用，无需信用卡
❌缺点
- No free plan — paid tiers start at $15/month
- Starter plan limits automations to 5 actions, restricting complex workflows
- Pricing scales with contacts, which gets expensive as your list grows
- 对于只需要简单新闻简报的用户来说，这不太理想。
ClickUp是什么？
ClickUp is a cloud-based project management platform for teams of all sizes.
It centralizes tasks, docs, calendars, and team communication in one workspace.
The platform includes views like Gantt charts, Kanban boards, and calendars to fit different working styles.
ClickUp Brain, the built-in AI assistant, helps track workloads and summarize project status.
Teams use it to manage complex projects without juggling multiple tools.
点击上
ClickUp brings tasks, docs, goals, and team chat into one workspace. A free forever plan is available, and paid plans start at just $7 per user per month.
ClickUp定价
Here’s what ClickUp costs in 2026. The free plan is generous for small teams.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | $0 | 单人工作者和小团队入门 |
| 无限 | 每用户每月 7 美元 | 需要无限存储空间和集成的小型团队 |
| 商业 | 每用户每月 12 美元 | Growing teams with advanced reporting and automation needs |
| 企业 | 风俗 | 需要 HIPAA 合规性和 SSO 的大型组织 |
Pricing verified May 2026.
免费试用： 15-day free trial available for paid plans. The free forever plan requires no credit card.
退款保证： ClickUp 为所有付费套餐提供 30 天退款保证。
📌 笔记： ClickUp upgrades apply to your entire workspace, meaning all members must move to the same plan together. Budget accordingly for team upgrades.
⚠️ 警告： ClickUp’s free plan limits custom fields to 100 uses. Teams that rely heavily on custom 数据 fields will likely need to upgrade to the Unlimited plan.
ClickUp 的主要优势
以下是ClickUp值得考虑的原因：
- 永久免费计划： ClickUp’s free plan supports unlimited users. Few project management tools offer this without a per-seat charge.
- 多视图项目： Switch between List, Board, Calendar, Gantt, and Timeline views. Different teams can work the way they prefer without switching tools.
- ClickUp Brain： The built-in AI assistant helps track workloads, summarize tasks, and answer questions about your workspace. It reduces time spent on status updates.
- 内置时间跟踪功能： Native timers and manual logging track billable hours against estimates. No third-party integration needed for basic time tracking.
- 协作工具： ClickUp includes docs, chat, and whiteboards in the same workspace. Teams stay aligned without switching between Slack, 概念, and Google Docs.
- 1000 多个集成： Connect with Slack, Google Drive, Zoom, and other tools. Custom automations reduce repetitive work across your tech stack.
- 可定制的仪表盘： Build dashboards that track KPIs, team capacity, and project health in real time. Reporting is flexible rather than fixed.
我们的团队注意到了什么
Our writer signed up for ClickUp and spent several days exploring the platform. Here’s what stood out from that hands-on time:
ClickUp 的优点和缺点
✅ 优点
- Free forever plan with unlimited users — rare in this category
- Multiple project views including Gantt charts and Kanban boards
- ClickUp Brain AI assistant for workload tracking and task summaries
- Built-in time tracking, docs, and whiteboards in one workspace
- 所有付费套餐均提供 30 天退款保证
❌缺点
- Complex interface that can overwhelm new users at first
- Time tracking features can be cumbersome and lack true scheduling tools
- Reporting tools are scattered throughout the platform and can be hard to find
- No phone support — customer service is limited to live chat and knowledge base
功能对比
ActiveCampaign and ClickUp serve very different purposes.
Here’s a side-by-side look at how they compare across key categories.
| 特征 | ActiveCampaign | 点击上 |
|---|---|---|
| 起价 | 每月15美元 | $0（永久免费） |
| 免费计划 | ❌ | ✅ |
| 营销自动化 | ✅ 高级 | ❌ |
| 电子邮件营销活动 | ✅ | ❌ |
| 项目管理 | ❌ | ✅ |
| 任务管理 | ❌ | ✅ |
| 内置客户关系管理系统 | ✅ 所有方案 | ❌ |
| 时间跟踪 | ❌ | ✅ |
| 人工智能助手 | ✅ 预测性发送 | ✅ ClickUp Brain |
| 集成 | 950+ | 1,000+ |
| 最适合 | 市场营销和销售团队 | Project & ops teams |
1. 核心目的
ActiveCampaign： ActiveCampaign is built for marketing and sales automation. It helps businesses automate email sequences, nurture leads, and move contacts through a sales pipeline using a visual workflow builder and built-in CRM.
ClickUp： ClickUp is a project management platform. It helps teams plan work, assign tasks, track progress, and collaborate — all without switching between multiple apps. It does not handle email marketing or contact automation.
⚠️ 警告： These tools are not direct substitutes. If you need both marketing automation and project management, you’ll need both — or a platform that covers both use cases.
2. Automation Capabilities
ActiveCampaign： ActiveCampaign’s automation builder is its strongest feature. Users can build multi-step workflows with conditional logic, A/B test entire automation paths, and trigger actions based on form submissions, purchases, or website visits. Over 900 pre-built templates are available to speed up setup.
ClickUp： ClickUp offers task automation with customizable rules and over 100 pre-built templates. Automations handle repetitive actions like changing task status, assigning members, or sending notifications. It’s useful for workflow management, but not designed for marketing sequences or email triggers.
3. 电子邮件营销
ActiveCampaign： Email marketing is central to ActiveCampaign. The platform includes an email builder with AI content generation, dynamic content that changes based on subscriber data, conditional content blocks, RSS-triggered emails, and transactional email support. Deliverability rates are consistently high.
ClickUp： ClickUp does not offer email marketing features. It has a team messenger for internal communication, but it is not designed to send campaigns, newsletters, or automated email sequences to contacts or customers.
4. 项目和任务管理
ActiveCampaign： ActiveCampaign is not a project management tool. It handles contact records, deal pipelines, and campaign tasks — but it is not built for managing complex projects, sprints, or team workloads across multiple departments.
ClickUp： Project and task management is ClickUp’s core strength. Teams can create tasks, set due dates, assign members, track progress, and organize work in a multi-level hierarchy across Workspaces, Spaces, Folders, Lists, Tasks, and Subtasks. Sprint reports and burndown charts support development teams.
5. CRM & Contact Management
ActiveCampaign： ActiveCampaign includes a built-in CRM on every plan. It tracks sales pipelines, scores leads, manages contact profiles, and logs deal activity. Users can add notes, set follow-up reminders, and view purchase history directly inside the platform.
ClickUp： ClickUp does not include a dedicated CRM out of the box. Users can build a basic CRM using custom fields and list views, but it requires manual setup. For teams needing structured pipeline management, a dedicated CRM tool would work better alongside ClickUp.
6. 人工智能功能
ActiveCampaign： ActiveCampaign uses AI for predictive sending, which optimizes email delivery times based on individual subscriber behavior. Active Intelligence agents can automatically build campaigns and suggest high-value audience segments using real-time data.
ClickUp： ClickUp Brain is the platform’s built-in AI assistant. It answers questions about your workspace, summarizes task activity, tracks workloads, and helps identify blockers. It’s focused on project context rather than marketing intelligence.
7. 协作工具
ActiveCampaign： ActiveCampaign focuses on external collaboration — communicating with leads and customers through automated campaigns. Internal team collaboration tools are limited compared to dedicated project management platforms.
ClickUp： ClickUp includes docs, chat, and whiteboards natively. Teams can co-edit documents, run 头脑风暴 sessions on the whiteboard, and communicate in real time without leaving the platform. This reduces the need for Notion, Slack, or Miro as separate tools.
8. 细分与目标定位
ActiveCampaign： ActiveCampaign offers advanced segmentation based on website visits, location, purchase history, and interaction history. Users can tag contacts, use custom fields, and build dynamic lists that update automatically based on behavior.
ClickUp： ClickUp’s segmentation applies to task organization, not contacts. Users can filter tasks by assignee, due date, priority, or custom field. This is helpful for project visibility, but not relevant for marketing audience targeting.
9. 集成
ActiveCampaign： ActiveCampaign offers over 950 integrations including Shopify, Salesforce, WordPress, and Zapier. Many are native connections that pass data automatically between platforms, supporting marketing-focused tech stacks.
ClickUp： ClickUp integrates with over 1,000 tools including Slack, Google Drive, Zoom, and GitHub. The integration library supports a wide variety of team workflows, from engineering to marketing operations.
10. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | ActiveCampaign | 点击上 |
|---|---|---|
| 自由的 | ❌ 无免费套餐 | ✅ 永久免费 |
| 入场费 | 每月15美元 | 每用户每月 7 美元 |
| 中级 | 每月 49 美元 | 每用户每月 12 美元 |
| 先进的 | 每月 79 美元 | — |
| 企业 | 每月145美元 | 风俗 |
ActiveCampaign： Pricing starts at $15/month but scales with contact count. A list of 10,000 contacts on the Starter plan costs significantly more than the base rate. Annual billing saves 20%. No free plan is available.
ClickUp： ClickUp offers a free forever plan and per-user pricing on paid tiers. For small teams, the total cost stays low. Larger teams should calculate per-seat costs carefully, since the entire workspace upgrades together.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 电子邮件营销自动化 | ActiveCampaign | Purpose-built for email campaigns and CRM |
| 项目和任务管理 | 点击上 | Multi-view task management with free plan |
| 预算紧张 | 点击上 | 永久免费计划 |
| Lead scoring and sales pipeline | ActiveCampaign | 所有方案均内置客户关系管理系统 |
| 团队协作工具 | 点击上 | Docs, chat, and whiteboards included |
| Marketing for 小型企业 | ActiveCampaign | Advanced automation at an accessible price |
| 管理复杂项目 | 点击上 | Gantt charts, sprints, and custom views |
💰 您的预算
ClickUp’s free forever plan supports unlimited users at no cost. ActiveCampaign starts at $15/month with no free option, making ClickUp the better fit for teams watching their spend.
🔌 您的技术栈
ActiveCampaign connects to Shopify, Salesforce, and WordPress for marketing-focused workflows. ClickUp integrates with Slack, Google Drive, and Zoom for operational teams. Both cover different parts of the tech stack.
📝 您的首要目标
If your goal is growing a contact list and nurturing leads through email, ActiveCampaign is the right tool. If your goal is delivering projects on time with a coordinated team, ClickUp fits better.
🎓您的经验水平
Both tools have a learning curve for beginners. ActiveCampaign’s automation builder takes time to master. ClickUp’s interface is feature-rich and can feel overwhelming at first — but ClickUp University offers live onboarding training to help.
🆓 免费试用和演示
ActiveCampaign offers a 14-day free trial with no credit card needed. ClickUp has a free forever plan plus a 15-day trial for paid features. Try both before committing to a paid tier.
🛟 支持选项
Neither tool offers phone support on standard plans. ActiveCampaign provides a dedicated account team on Enterprise. ClickUp offers live chat, a knowledge base, and live onboarding training sessions through ClickUp University.
切换指南
Already using one of these tools? Here’s what to expect if you make a change.
🔄 从 ActiveCampaign 切换到 ClickUp？
✅ 你将获得：
- A free forever plan that reduces your monthly software cost to zero
- Full project management including Gantt charts, Kanban boards, and time tracking
- Collaboration tools like docs, chat, and whiteboards in one workspace
❌ 你会失去什么：
- Email marketing automation — ClickUp cannot send campaigns or newsletters
- Built-in CRM with lead scoring and sales pipeline management
- Advanced contact segmentation based on behavior and purchase history
📋 如何切换：
- Export your contact lists and campaign data from ActiveCampaign as CSV files
- Create your ClickUp workspace and set up Spaces and Folders for your team’s workflow
- Import task data from CSV using ClickUp’s import tool and connect your existing integrations
🔄 从ClickUp切换到ActiveCampaign？
✅ 你将获得：
- A full email marketing and automation platform built for lead nurturing and sales
- Built-in CRM with lead scoring, deal tracking, and pipeline management on every plan
- Advanced segmentation and dynamic content for personalizing email campaigns
❌ 你会失去什么：
- Project management views including Gantt charts, Kanban boards, and timeline tracking
- Built-in time tracking, workload management, and sprint reporting tools
- Free forever plan — ActiveCampaign requires a paid subscription from day one
📋 如何切换：
- Export your task and contact data from ClickUp using the export feature
- Start your ActiveCampaign 14-day free trial and use the free migration service to import contacts
- Rebuild your key automations using ActiveCampaign’s template library and automation builder
我们的评测没有涵盖的内容
This comparison focused on individual users and small-to-mid-sized teams. We didn’t evaluate enterprise-specific features like SSO, custom 安全 policies, or HIPAA compliance in depth. ActiveCampaign’s contact-based pricing at higher list volumes and ClickUp’s API capabilities for developers were also outside the scope of this review. If you’re managing a large enterprise deployment or a list of 50,000+ contacts, your experience and cost structure will likely differ from what we’ve covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 点击上 |
| 📧 电子邮件营销 | ActiveCampaign |
| 🤖 营销自动化 | ActiveCampaign |
| 📋 项目管理 | 点击上 |
| 👥 CRM 功能 | ActiveCampaign |
| 🤝 团队协作 | 点击上 |
| 🧠 AI Assistant | 点击上 |
| 👶 轻松进入 | 点击上 |
| 🏆 总冠军 | 点击上 |
🏆 优胜者：ClickUp
ClickUp wins 5 out of 9 categories in this comparison.
最适合： Project management teams, operational workflows, small businesses, and teams that need a free starting point with room to grow.
These two tools are genuinely different products.
ActiveCampaign is built for marketing and sales teams that run email campaigns and need a CRM.
ClickUp is built for project and operations teams that manage tasks, timelines, and collaboration.
ActiveCampaign is the right choice if email marketing automation and lead management are your priority.
ClickUp wins overall because it covers more ground, offers a free plan, and works for a broader range of teams and use cases.
ActiveCampaign 的更多比较
Here’s how ActiveCampaign stacks up against other marketing automation tools:
ActiveCampaign 与 GoHighLevel 对比
ActiveCampaign 在以下方面胜出： Email deliverability, depth of automation templates, and ease of use for non-agencies.
GoHighLevel 获胜方式： White-label capabilities, built-in funnel builder, and all-in-one agency features not found in ActiveCampaign.
ActiveCampaign 在以下方面胜出： Lower starting price, more flexible automation at entry-level plans, and contact-based rather than user-seat pricing.
HubSpot 在以下方面胜出： Broader marketing suite including social tools, ads management, and a more polished CRM interface.
ActiveCampaign 在以下方面胜出： More automation templates, better email deliverability, and a lower entry price for smaller contact lists.
基普 获胜方式： Invoice and payment processing built in, making it stronger for service-based businesses that also need billing tools.
ActiveCampaign 在以下方面胜出： Simpler setup, lower cost for SMBs, and a faster path to automation without a dedicated admin team.
Salesforce 的优势在于： Deep CRM capabilities with custom object modeling and scalability for large sales organizations with complex processes.
ClickUp 的更多比较
Here’s how ClickUp compares to other project management tools:
ClickUp 与 Asana 的对比
ClickUp 在以下方面胜出： Free plan for unlimited users, broader feature set at lower price points, and built-in time tracking without add-ons.
Asana 胜出的原因： Cleaner interface with a shorter learning curve, and a more polished experience for teams focused on task workflows.
ClickUp 对比 Monday.com
ClickUp 在以下方面胜出： Better value per seat, more customizable views, and a free plan that Monday.com does not offer.
Monday.com 胜出： More polished visual design, easier onboarding for non-technical teams, and stronger marketing team templates.
ClickUp 在以下方面胜出： Dedicated project management features like Gantt charts, sprint tracking, and built-in time tracking that Notion lacks natively.
Notion 在以下方面胜出： Document-first workflows and knowledge base management, making it better for teams where writing and wikis are central.
ClickUp 与 Trello 的比较
ClickUp 在以下方面胜出： More project views beyond Kanban, deeper automation, and AI features that Trello doesn’t offer at comparable price points.
Trello 胜出之处在于： Simplicity — it’s easier to learn for teams that only need a basic Kanban board without extra complexity.
常见问题解答
ActiveCampaign 的用途是什么？
ActiveCampaign is a CRM platform used for intelligent marketing automation and email campaigns. It helps businesses send automated email sequences, track leads through a sales pipeline, and personalize communication based on contact behavior. The built-in CRM is included on every plan — no add-on required.
ClickUp是用来做什么的？
ClickUp is a project management platform for teams that need to plan, track, and collaborate on work. It handles task assignment, project timelines, Gantt charts, time tracking, team communication, and resource management. Teams can also import data from other tools using ClickUp’s built-in import feature, making the transition from other platforms straightforward.
ActiveCampaign 是 CRM 系统吗？
Yes, ActiveCampaign CRM is built in to all plans. It tracks sales pipelines, scores leads, and logs deal activity alongside your email marketing data. It’s not as deep as dedicated CRM platforms like Salesforce, but it covers the basics well for small sales teams.
ClickUp 真的是免费的吗？
Yes, ClickUp offers a free forever plan that supports unlimited users. The free plan includes core task management features, though custom fields are limited to 100 uses. The enterprise plan adds single sign on, HIPAA compliance, and custom reports. ClickUp University also provides live training to help new teams get started quickly.
Which is better for small businesses — ActiveCampaign or ClickUp?
It depends on your priority. ActiveCampaign is purpose-built for email marketing automation — its pre-built templates make it easier to launch campaigns fast. ClickUp fits better for teams managing projects and tasks, especially since its free plan removes the cost barrier entirely. ActiveCampaign is also GDPR compliant, which matters for businesses with European customers.
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